新编剑桥商务英语unit_3PPT课件
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新编剑桥商务英语unit_3
– 如果想自己开店但是却又缺乏经验，同 时又不想在这个充满风险的昙花一现的 独立法人世界中立足，那么开家连锁店 可能是一个明智之举
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…
新编剑桥商务英语unit 3
Setting up your own business —good if you have plenty of business experience —very high-risk —many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential ti become a franchise Becoming a franchisee
branch out
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. „An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.‟ If the initial fee can be raised it‟s an ideal opportunity to stretch those entrepreneurial wings. Back
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
branch out
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. „An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.‟ If the initial fee can be raised it‟s an ideal opportunity to stretch those entrepreneurial wings. Back
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
新编剑桥商务英语unit3
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
ventures.’ If the initial fee can be raised it’s an ideal opportunity
to stretch those entrepreneurial wings.
Back
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu cbusiness with help.’
ventures.’ If the initial fee can be raised it’s an ideal opportunity
to stretch those entrepreneurial wings.
Back
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu cbusiness with help.’
商务英语教学chapter3PPT课件
学生应学会分析长难句的结构和 含义，以更好地理解阅读材料。
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.
商务职场英语Unit_3PPT课件
products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
新编剑桥商务英语unit-3精选全文
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
Words & expressions
• set up •concept •charge •branch out •growth •launch • fee
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Words & expressions
• set up 成立 创立 •concept 概念 •charge 定价 负责 •branch out 拓展业务 •growth 增长 •launch 开办 创立 • fee 费用 initial fee 押金，保证金
Words & expressions
• set up •concept •charge •branch out •growth •launch • fee
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Words & expressions
• set up 成立 创立 •concept 概念 •charge 定价 负责 •branch out 拓展业务 •growth 增长 •launch 开办 创立 • fee 费用 initial fee 押金，保证金
新编剑桥商务英语unit-3-PPT课件
.
6
Vocabulary: we wanna hold your hand
• profit margin ['prɔfit] ['mɑrdʒɪn]利润率， 利润幅度，利差
• credit rating ['kredit]信用度，信用评级 • franchise agreement 特许协议 • brand name [bræ nd]品牌名称 • financial assistance [fai'nænʃəl]
[ə'sɪstəns]金融支持
.
7
Vocabulary: We wanna hold your hand
• franchisee n. [,fræntʃaɪ'zi] (公司的分店、 零售店或联号商店的）特许经营者，加 盟者
• trademark n. ['tred,mɑrk]商标
• ludicrous adj. ['ludɪkrəs]荒谬的，可笑的
• partnership [‘pɑ:tnəʃip]合伙经营
• franchise ['fræntʃaiz] 连锁店，特 许经销权，特许经营
.
3
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
新编剑桥商务英语中级unit 3
Listening: Taking notes and messages
. 0. ‘Hello. This is Michael James speaking and this is a message
for Lelia.' Michael James called for Lelia. (4 words)
Reading and Writing
? 1、 身份介绍 (Personal Identification) ? 2、 工作环境与日常事务 (The office ，general business ，environment and routine) ? 3、接待与闲暇活动 (Entertainment of clients ，free time ，relationships with colleagues and clients) ? 4、商务旅行 (Travel) ? 5、健康 (Health) ? 6、购买与销售 (Buying and selling) ? 7、公司结构、系统及程序 (Company structures ， systems ，processes) ? 8、产品与服务 (Products and services) ? 9、成果与成就 (Results and achievements) ? 其外，还会涉及其他的一般商务话题（ Business issues ）
? A: in another 30 to 50 years, we shall approach the level of the economically developed countries
? B: in another 30 to 50 years, we shall approach the level of the developed countries ?(通常情况下，“发达国家”已经意味着是经济 上发达的国家，因此，没有必要再加上修饰语。 )
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Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking
messages
.
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
– sole trader 独立法人，独立经销 – partnership 合伙经营 – franchise 连锁店，特许经销权，特
许经营
.
Vocabulary: Types of business
Can you introduce sth about them?
• Sole trader 独立法人，独立经销店
.
Sole trader
Advantage
Disadvantage
You take all the profit 利益独享
If you go bankrupt, You lose everything
partnership
You share the pressure 有人分担压力
You might disagree on strategy
FrancLeabharlann iseThe business model is given to you
so there is less trick.
Part of your profits goes to the franchiser.
.
Setting up your own business
• Start-up capital • Business sense经营意识 • Entrepreneurial spirit企业家精神 • Start the business on your own
– you are self-employed and set up the business on your own.独立经销店
• Partnership 合伙经营
– you are self-employed and start the business with another person. You are both equally liable.合伙经营店
– Independent people – Enjoy all he profit – High risk • It suit for – Independent people – Plenty of business experience – Who don't like to follow rules
• Franchise 加盟连锁店，特许经营
– you buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
– Franchisor 特许经营商，授予特许的经营者
• A license
.
• Introduce more about franchising – Concept
You have business relationship with someone else.
—for very independent people
Doesn’t suit people who don’t like to follow other system/people.
Offer some independence and —has the potential to become you don’t work for sb else. a franchise
.
Reading
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk
Good if you don’t have much business experience
.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
Listening: advice on franchises Speaking: a mini presenntation Planning a seminar and discussing a schedule
.
Vocabulary: Types of business
• How to start a business?
.
Questions and answers
• Group work – Write five questions about the text for each other – Swap the questions and answer them? – What are you granted in a frachise?
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking
messages
.
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
– sole trader 独立法人，独立经销 – partnership 合伙经营 – franchise 连锁店，特许经销权，特
许经营
.
Vocabulary: Types of business
Can you introduce sth about them?
• Sole trader 独立法人，独立经销店
.
Sole trader
Advantage
Disadvantage
You take all the profit 利益独享
If you go bankrupt, You lose everything
partnership
You share the pressure 有人分担压力
You might disagree on strategy
FrancLeabharlann iseThe business model is given to you
so there is less trick.
Part of your profits goes to the franchiser.
.
Setting up your own business
• Start-up capital • Business sense经营意识 • Entrepreneurial spirit企业家精神 • Start the business on your own
– you are self-employed and set up the business on your own.独立经销店
• Partnership 合伙经营
– you are self-employed and start the business with another person. You are both equally liable.合伙经营店
– Independent people – Enjoy all he profit – High risk • It suit for – Independent people – Plenty of business experience – Who don't like to follow rules
• Franchise 加盟连锁店，特许经营
– you buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
– Franchisor 特许经营商，授予特许的经营者
• A license
.
• Introduce more about franchising – Concept
You have business relationship with someone else.
—for very independent people
Doesn’t suit people who don’t like to follow other system/people.
Offer some independence and —has the potential to become you don’t work for sb else. a franchise
.
Reading
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk
Good if you don’t have much business experience
.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
Listening: advice on franchises Speaking: a mini presenntation Planning a seminar and discussing a schedule
.
Vocabulary: Types of business
• How to start a business?
.
Questions and answers
• Group work – Write five questions about the text for each other – Swap the questions and answer them? – What are you granted in a frachise?