SWOT分析模型(英文版)
波特五力模型 英语
波特五力模型英语The Porter Five Forces ModelThe Porter Five Forces Model is a framework foranalyzing the competitiveness of an industry. It wasdeveloped by Michael Porter, a management professor atHarvard University. The model identifies five factors that determine the intensity of competition within an industry and the overall profitability of the industry.1. Threat of new entrantsNew entrants to an industry can increase competition and reduce profitability. The threat of new entrants is high when it is easy for new companies to enter the industry. Factors that determine the ease of entry include barriers to entry such as regulations, capital requirements, economies of scale, and brand recognition.2. Bargaining power of suppliersSuppliers can exert power over an industry by raising prices or reducing the quality of their products. The bargaining power of suppliers is higher when there are few suppliers, the suppliers’ products are unique, and the costof switching suppliers is high.3. Bargaining power of buyersBuyers can exert power over an industry by demanding lower prices or higher quality products. The bargaining power of buyers is higher when there are few buyers, the productsare undifferentiated, and the cost of switching products is low.4. Threat of substitute products or servicesSubstitute products or services can reduce demand for an industry’s offerings and reduce profitability. The threat of substitutes is higher when there are many substitutes available, they are of equal or better quality, and they are priced competitively.5. Rivalry among existing competitorsThe intensity of competition among existing competitors in an industry can affect profitability. Rivalry is higher when there are many competitors, the industry is growing slowly or declining, the products are undifferentiated, and exit barriers are high.In conclusion, the Porter Five Forces Model is an important tool for analyzing the competitiveness and profitability of an industry. By considering the threat of new entrants, bargaining power of suppliers and buyers,threat of substitute products or services, and rivalry among existing competitors, firms can develop strategies to compete effectively within their industry.。
SWOT分析模型-中英文版
《SWOT分析模型》－职业技能精进UTM HRWilsonLiu课程目标•SWOT分析法（也称TOWS分析法、道斯矩阵）即态势分析法，20世纪80年代初由美国旧金山大学的管理学教授韦里克提出，经常被用于企业战略制定、竞争对手分析等场合。
•SWOT analysis (also known as TOWS analysis, Dawes matrix) that trend analysis, the early 20th century by the United States 80 University of San Francisco professor of management Weihrich proposed, is often used for corporate strategy development, competitor analysis and so on .•让所有学员能清晰的了解SWOT的分析法，并运用在实际中,精进自身的管理技巧.•So that all students can clearly understand the SWOT analysis method, and use in practice, sophisticated self-management skills.课程大纲SWOT分析模型简介(Introduction to SWOT analysis model) SWOT模型含义介绍(SWOT model describes the meaning) SWOT分析模型方法(Method of SWOT analysis model)SWOT分析步骤(SWOT Analysis Steps)应用SWOT分析法的简单规则(SWOT analysis of the simple application of the rules)SWOT模型的局限性(Limitations of SWOT model)SWOT案例(SWOT example)•在现在的战略规划报告里，来自于麦肯锡咨询公司的SWOT分析，包括分析企业的有所（Strength）、劣势（Weakness）、机会（Opportunity）和威胁（Threats）。
SWOT_analysis 优劣势分析 (英文)
For the external factors (OT)
High
Probability of occurrence
Low
Seriousness of Impact
Low
High
an organization.
TIPS
Consider this from the technologists point of view and from the point of view of the people who will use the data.
Don't be modest. Be realistic. If you are having any difficulty with this, try writing down a list of the characteristics of Earth observation missions and data products. Some of these will hopefully be strengths!
Opportunities and threatnds in the competitive
environment
Trends in the technological environment
Trends in the socio-cultural environment
Developments in science and technology. Changes in markets on both a national and international scale. Changes in government policy e.g. removal of international trade barriers, signing Kyoto
SWOT分析英文版及案例
What kind of mistakes may we often make in SWOT analysis?
An unclear goal Maintaining too narrow of a focus Neglecting input from others Performing an analysis only once Reliance on SWOT as a holistic diagnostic strategy
Competitor evaluation Decision Making (with force field analysis) Situational Analysis
…
How to do SWOT analysis- steps
step 5 Evaluate listed ideas against objectives
SWOT Analysis
S
O
W T
Strengths
• Positive tangible and intangible attributes, internal to an organization. • They are within the organization’s control
SWOT Analysis
Now is your
show time!
Review of SWOT analysis
Review
• What is SWOT analysis?
S
Strengths
W
Weaknesses
O
Opportunities
T
Threats
What is SWOT analysis
swot分析英文版
SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。
SWOT分析英文版及案例
• Always analyse in relation to your competition
第二十二页，编辑于星期五：十点 八分。
Simple rules for a successful SWOT analysis
• Keep your SWOT short and simple
SWOT Analysis
第一页，编辑于星期五：十点 八分。
case
The facility was old
The building was
really small
There was a lot of paper Work and bureaucracy
3
2
4
The staff lack of motivation
第二十四页，编辑于星期五：十点 八分。
Thank you!
第二十五页，编辑于星期五：十点 八分。
Situational Analysis …
第二十页，编辑于星期五：十点 八分。
5 How to do SWOT analysis- steps
step 5
Evaluate listed ideas against objectives
Step 4
List S, W, O, T in the SWOT Matrix
• Which areas might the organization improve?
第十六页，编辑于星期五：十点 八分。
SWOT Analysis
SW
OT
Opportunities
• External attractive factors that represent the reason for an organization to exist and develop.
SWOT分析英文版及案例PPT课件
propose the alternatives that helped considerably
in the operation of the health centre
授课：XXX
10
Now is your
show time!
授课：XXX
11
Review of SWOT analysis
授课：XXX
SWOT Analysis
授课：XXX
1
case
The facility was old
The building was really small
There was a lot of paper
3
Work and bureaucracy
2
4
The staff lack of motivation
1
授课：XXX
14
SWOT Analysis
SW
Strengths
OT
• Positive tangible and intangible attributes, internal to an organization. • They are within the organization’s control
5
Health Center
……
Starting position
授课：XXX
2
case
These characteristics resulted in this health centre facing up to a lot of problems with the accommodation of the patients
help!
SWOT分析英文版及案例 PPT
Opportunities
•… •… •…
Threats
•… •… •…
Strengths
•… •… •…
Weaknesses
•… •… •…
Options
… … …
SO
Options
…
…
…
WO
Options ST
… … …
WT Options
… … …
大家有疑问的，可以询问和交流
可以互相讨论下，但要小声点
• It involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavorable to achieving that objective.
SWOT Analysis
case
The facility was old
The building was really small
There was a lot of paper
3
Work and bureaucracy
2
4
The staff lack of motivation
1
5
Health Center
case
the establishment of a new advanced hospital in the city made the situation even worse
Starting position
case
? So the health Center may can’t achieve
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Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
is easy to use combines quantitative and qualitative analysis encourages interdepartmental collaboration
To make sure your analysis is put to good use, include these before and after steps in your analysis process:
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
Strengths
Opportunities
StrengthOpportunity strategies
Weaknesses
WeaknessOpportunity strategies
Threats
Strength-Threat strategies
WeaknessThreat strategies
Why use SWOT analysis?
Methodically and honestly assessing your company’s strengths and weaknesses as well as the opportunities and threats it faces gives you a rare opportunity for objective analysis. The SWOT technique:
This competitive analysis tool guides you through the SWOT technique and will help you create your own analysis that can help you set a strategic plan or present new ideas to your team.
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
Set an objective for the analysis Set aside adequate time for research and information-gathering Evaluate the results of your analysis against your original objective
Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
SWOT aut adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
Conduct your own SWOT analysis
A BNET Professional Development Tool Version 2.0 January 29, 2007
Competitive Analysis
Who are my competitors?
How do I analyze them?
Strengths
Opportunities
StrengthOpportunity strategies
Weaknesses
WeaknessOpportunity strategies
Threats
Strength-Threat strategies
WeaknessThreat strategies