如何写英文广告
广告英语的写作技巧
广告英语的写作技巧广告英语的写作技巧广告英语作为一种应用性语言，在世界经济全球化的今天，其在商业中的媒介纽带作用已不言而喻。
下面是店铺分享的广告英语的写作技巧，欢迎大家阅读！一、广告标题（Headline）的写法标题是广告的眉目。
可以由引题、主标题、副题组成，也可以组合，甚至可以短至一两个词。
成功的标题可以瞬间引起读者的注意并使其产生读下去的兴趣。
一个成功的标题预示着你的整个广告创作已经成功了至少70%（Andy George，2004）。
标题的写法有以下几种形式：1.直接型，即写实。
属于直抒胸臆、开门见山、单刀直入法，往往会采用押韵、创新拼写、对照等修辞手段。
1）Feel good，Fast food.这则快餐广告运用了押头韵（feel和fast有共同的f）和押尾韵（good和food有共同的ood）的写作技巧，虽然语言简单朴素，但令人难忘。
2）Going east，staying westin！此宾馆广告不仅运用了对照的修辞手段，将east和west进行对照，同时还故意创新拼写，把western写成westin，力求新颖，给人留下深刻的印象。
3）My goodness！My Guinness！（Guinness啤酒广告）（崔刚，1993）此广告巧妙地使用了goodness和Guinness相似的尾韵“ness”，给人留下深刻的印象：这啤酒太美味了，以至喝完以后要发出上面的感叹。
2.感情型，即写意。
为了产生情感上共鸣，往往会借用各种修辞手段来打动消费者，以达到其创作目的。
特别会运用比喻这种修辞手段。
例如：1）Light as a breeze，soft as a cloud.（崔刚，1993）这是一则服装广告。
用明喻的方法描绘了衣服质地的轻柔以及穿上之后飘逸的感觉，让人爱不释手。
2）Featherwater.Light as a feather.此句采用明喻，形象而生动地突出了Featherwater牌眼镜质量轻的特点，借此来打动顾客。
公司英文广告语
公司英文广告语1, the German public: "small is good."2, Coca-Cola: "Enjoy the fresh moment."Marlboro cigarettes: "Marlboro man."4, Nike: "that do it."5, McDonald's: "You should take a day off."6, DiBiErSi: "diamond forever, a forever stay."7, General Electric: "GE to bring a better life.8, table frequency Ji wine: "wonderful taste can not be made known. 9, Keluo Luo hair dye: "She used? She useless?"10, Elvis: "We are working hard."11, the United States Federal Express: "fast leg serviceman."12, Apple Computer: "1984 years."13, Alca - Schultz: "a variety of advertising."14, Pepsi: "Pepsi, is the taste."15, Mai's coffee: "drip fragrant, something more to say."16, Ivory Soap: "99 and 44/100% pure."17, US MRT: "You know me?"18, the United States conscription: "become a whole wood."19, Anacin pain tablets: "fast, fast, quick results."20, the Rolling Stones: "The feeling is real."21, Pepsi: "The choice of a new generation."22, Hathaway shirt: "wear Hathaway man."23, Boma razor: "Road side of the signs of the road array."24, the United States Burger King: "take it on the road."25, Campbell soup: "Mom, delicious."26, the US Department of Forestry: "wearing a" smoke "narrow cap along the small brown bear," you can prevent Forest fire. "27, Budweiser: "This Budweiser is for you."28, MAIDERFORM: "I dream to wear their own MAIDERFORM bra to go shopping."29, Victor Language Machine Company: "Master of Sound."30,TIMEX: "a memorable."31, raspberry soap: "smooth skin, can not help but touch."32, Benson. He Jie Si 100 anniversary: "Our shortcomings."33, the national biscuit company: "UNEEDA BISCUITS'BOY IN BOOTS."34, Energizer Battery: "Energizer rabbit."35, 傺 I am Secretary: "salt rain."36, Chanel perfume: "share this dream."37, Ford "Saturn" series: "not the same company, not the same car."38, Crest toothpaste: "Look, mother, no cavities."39, Mars chocolate: "Soluble in the mouth, do not dissolve in the hand."We integrate, you communicate. 我们集大成,您超越自我。
英语广告词范文4篇_英文广告词_
英语广告词范文4篇(1) are you going grey too early? (你的乌发是否过早白了?)(2) who does your hair? i do it myself. (谁为你理发?我都是自己做。
)(3) have you driven a ford lately? (你最近开过福待牌的车吗?)(4) wouldn’t you really rather have a buick? (难道你不愿拥有一辆brick车吗?)这些广告开头用疑问句，希望引起读者的思考与共鸣。
(三) 巧用祈使句祈使句本身含有请求、号召人们做某事的意思，能有效地迎合消费者心理，实现广告的目的，因此，祈使句在广告中被巧妙及时的大量采用。
如：(1) give your clients the full picture of hong kong. (恭请浏览香港全貌)祈使句本身有请求之意，用在此处，妙笔生辉。
(2) have a little fruit after dinner. (饭后请吃点水果。
)这一则果汁饮料广告，以提议的方式，委婉地鼓励读者购买其产品。
(3) let you in a world of wonder: pictorial of science. (让你生活在一个奇异的世界里：pictorial of science)这是《科学画报》pictorial of science的广告。
寥寥数语使万千世界呈现在你的眼前，读来令人神往。
(4) get the feeling. (身临其境。
)这是《运动画报》sports illustrated的广告，口语化极强，仅仅三个词组成的祈使句却很富有感染力，引人入胜。
(5) give your hair a touch of spring. (给你的头发一缕春色。
)这无疑是一种护发剂的广告。
spring 既指颜色又指头发的弹性。
一语双关，读来令人神往。
英文广告词范文（精选15篇）
英文广告词范文（精选15篇）英文范文篇1Nba for us to explain what is the overall basketball, what is tactical literacy, what will never give up ... 0.8 seconds! 1 second!3 seconds! This time can do? I did not know how to answer, nowI know . It can change the fate of a team! In the nba not to give up the last second! This is the insistence that this is the nba! Apply the ad is Li Ning, everything is possible! Jordan said, I have failed again and again , Which is why I can be successful. Every failure and shooting is not, let Jordan go further. Jordan has been able to have a successful career, and become the king of the league, his ability is from every failure and missed shots after the positive efforts, of course, mistakes are not terrible, but it is important to learn to make mistakes The lesson, let oneself grow. Basketball is not a person's basketball, he is by the common efforts of five people, unity is very important.Basketball is a collective movement, only with all the players together, in order to play very good results. Only in teammates on the basis of help, individuals can play wonderful, individual and group complement each other, inseparable. In nba, now more and more attention to the cooperation of the players. Although, in the nba to advocate individuality publicity, to promote individual heroism, but with their unity and cooperation is not contradictory. A player can become a star, they are very clear, the performance of individual ability and team members are inseparable from the close. They are often borrowed teammates to fully demonstrate the power of their own personal ability. Basketball is a pay attention to, no close cooperation with the players, is unable to strike the ball, it is impossible to win thegame. In any one team, we should also have to nba players as a strong team spirit. Teamwork can not only overcome many problems that individuals can not solve, but also enhance our individual ability to make the most of their potential in teamwork.The spirit of solidarity and cooperation is the foundation of all business success. US state activist Webster, once said a famous words:People together can make a single person can not make the cause; wisdom, hands, strength together, almost universal.英文广告词范文篇2People are the purpose of animals, not always belong to their own more desirable. We are lovers or friends in my life experience, I have always been asked the question, because, for me, how could this be a problem? Is you do not know or he does not know? Maybe you have not reachedConsensus, but to be honest, each other must be clearly clear it.Do a simple quiz Well, like a best friend of yours, buddies and the like, something nothing will play with the killing time of the man, and now imagine kissing him, not for emergency Oh, if you can accept , And even full of expectations, then you are actually a lover, or have developed into a lover possible. Well, think of a person you like, you often think of him, but also like more than like, something nothing you will play with him to kill time, and now imagine you forever, this life, in any case not The opportunity to kiss him, and this time, if you do not feel a trace of pity, then rest assured, you really just friends. People are the purpose of the animals, not always belong to their own more desirable, people are particularly heavy curiosity of animals, do not understand the situation is always excessive fantasy, people are educated animals, so for packaging There is always morerespect, but after all, people are not animals, from friends to lover that step can be Armstrong's small step, it can be a big step for mankind , Because love and care are two different things, we always can not measure, in the end the relationship between the generation, is not better than the current situation, but also because we want to monopolize another person's life, but more afraid of their lives completely Was occupied, so we are still friends. Undeniably, the relationship between men and women, really good.Friends can be a step, if not further, let us become friends from the old knowledge, and then met but in the past have known people; friends can be a bumper to maintain the safety of each other in the absence of the car before you Collision damage and loss of money are reduced to a minimum; friends can be a network of contacts, even if not with the friend Xiuchengguo, you still have the opportunity to fall in love with friends; friends can be a family, you can get help to accompany, but not immediately Friends can be an excuse to hide their disloyal nature; friends are spare tire, in the absence of quasi-lovers in the chat comfort loneliness; do not forget, friends can be a source of income, but also often have to pay,Of course, the most important thing is a friend is a springboard to steal his trust, to run his habits, to capture his heart against, naturally, from friends cleverly turned into a lover.No matter how men and women in the world define the difference between friends and lovers, I always feel that you can return to the structure of the body surface, the design of each organ as well as the senses of the message, is to strengthen your heart for these two roles different cognitive,Boundary is sex. The nature of the switch a start, the object becomes a lover of thepossibility of gradually increased, Brokeback Mountain two good friends is not the beginning of it, but for two in the mountains alone, but for a cold night, the most important , But for them to start to see the right eye, I believe that even if the battlefield has a life and death with the robe of friendship, if there is no intention of sex, or will not let the two men hold together to see the World Cup.In the twinkling of an eye, Valentine's Day has come, this is a courageous confession day, so that we can finally out of ambiguous, from a friend into a lover, called the other opponents of the world died of this heart; People, this is also a fear of the days to avoid, because love is a big hat, it will cover your eyes, and even hinder your breathing, let us continue to maintain a good friend relationship, not More healthy.Perhaps, like the Wizard of Oz in the revelation, we racked our brains to pursue wisdom, heart and courage, the pursuit of life is not satisfied, in the end we are lovers or friends, in fact, the real answer has long been worn on our feet.英文广告词范文篇3People are the purpose of animals, not always belong to their own more desirable. We are lovers or friends in my life experience, I have always been asked the question, because, for me, how could this be a problem? Is you do not know or he does not know? Maybe you have not reachedConsensus, but to be honest, each other must be clearly clear it.Do a simple quiz Well, like a best friend of yours, buddies and the like, something nothing will play with the killing time of the man, and now imagine kissing him, not for emergency Oh, if you can accept , And even full of expectations, then you are actually a lover, or have developed into a lover possible. Well, think of aperson you like, you often think of him, but also like more than like, something nothing you will play with him to kill time, and now imagine you forever, this life, in any case not The opportunity to kiss him, and this time, if you do not feel a trace of pity, then rest assured, you really just friends. People are the purpose of the animals, not always belong to their own more desirable, people are particularly heavy curiosity of animals, do not understand the situation is always excessive fantasy, people are educated animals, so for packaging There is always more respect, but after all, people are not animals, from friends to lover that step can be Armstrong's small step, it can be a big step for mankind , Because love and care are two different things, we always can not measure, in the end the relationship between the generation, is not better than the current situation, but also because we want to monopolize another person's life, but more afraid of their lives completely Was occupied, so we are still friends. Undeniably, the relationship between men and women, really good.Friends can be a step, if not further, let us become friends from the old knowledge, and then met but in the past have known people; friends can be a bumper to maintain the safety of each other in the absence of the car before you Collision damage and loss of money are reduced to a minimum; friends can be a network of contacts, even if not with the friend Xiuchengguo, you still have the opportunity to fall in love with friends; friends can be a family, you can get help to accompany, but not immediately Friends can be an excuse to hide their disloyal nature; friends are spare tire, in the absence of quasi-lovers in the chat comfort loneliness; do not forget, friends can be a source of income, but also often have to pay,Of course, the most important thing is afriend is a springboard to steal his trust, to run his habits, to capture his heart against, naturally, from friends cleverly turned into a lover.No matter how men and women in the world define the difference between friends and lovers, I always feel that you can return to the structure of the body surface, the design of each organ as well as the senses of the message, is to strengthen your heart for these two roles different cognitive,Boundary is sex. The nature of the switch a start, the object becomes a lover of the possibility of gradually increased, Brokeback Mountain two good friends is not the beginning of it, but for two in the mountains alone, but for a cold night, the most important , But for them to start to see the right eye, I believe that even if the battlefield has a life and death with the robe of friendship, if there is no intention of sex, or will not let the two men hold together to see the World Cup.In the twinkling of an eye, Valentine's Day has come, this is a courageous confession day, so that we can finally out of ambiguous, from a friend into a lover, called the other opponents of the world died of this heart; People, this is also a fear of the days to avoid, because love is a big hat, it will cover your eyes, and even hinder your breathing, let us continue to maintain a good friend relationship, not More healthy.Perhaps, like the Wizard of Oz in the revelation, we racked our brains to pursue wisdom, heart and courage, the pursuit of life is not satisfied, in the end we are lovers or friends, in fact, the real answer has long been worn on our feet.英文广告词范文篇4"Come on, brother, put your hand up I know this time is not easyThere is only "we", there is no "I" you in the presence of everyoneAll from here to get enough confidence to remember these, brotherYou will be used on!Now I most want to say isCome with you and your brothers!No adolescents, no brothers, no basketball "This is my first ad in the cct5 to see, advertising by the nba star, McGee. Garnett. Duncan. Arenas.Billups Dwight Howard. China Central Television broadcast from the beginning of 1986 nba, but also since then, China's watch nba's number is rising year after year, because, too exciting, and field are exciting game, field areIs the world's highest level of the contest.In such a world of the best players and the best coach of the world, the fight is not just technology and tactics, and more is the psychological and positional response capabilities. So, when we watch the game can often see their sweat profusely, fist clenched, eyes stare big, rapid heartbeat.This is the charm of nba games, the vast majority of games are difficult to distinguish between the outcome, so when the game will see people keep up with the pace of the game, so as to make people feel the charm of basketball. So nba game is very attractive.英文广告词范文篇5Iamtheimpossible.我是不可能的Iamtheideatooboldtobechained,toopowerfultobetamed.我的种想法太大胆而被束缚，太强大而难以驾驭Iamthebigbang.我像是宇宙大爆炸一样I’mchangingthegame-forallyouworriers,doubters,preventers.我改变着游戏规则-对于你们所有的担心的人，犹豫的人，以及阻止的人Iamtheideathathastobeborn,therevolutionthathastobewon,t hestorythathasjustbegun.我的想法已经出生,必须赢得革命,故事才刚刚开始。
广告文案的英语_广告词
广告文案的英语广告语的创作是一项需要灵感与不断创新工作，广告语的文体形式并无定式，需要从业者在具体工作中不断创造和完善。
下面是橙子带来广告文案的英语，欢迎阅读!广告的英文文案 Concision in Style靓丽 Beauty in Design方正立体的造型，搭配永恒的白色和灰色。
Simple Line Sofa with classic white color and gray color SA沙发品牌的代表作，设计师巧妙运用红加黑色，稳重中不缺乏时尚。
高靠背的设计，给人更多的舒适感觉。
配上独立的主人位，生活就更惬意。
This sofa is the masterwork of SHEAI sofa brand. With red color ingeniously matched black color, its style becomes simple but stylish. The design of high backrest gives you more comfortable feeling. And you would be much satisfied with the independent host seat on the sofa.亮光布在光的作用下显得五彩斑斓，宽厚的软包运用得体，坐、立、躺可以随意发挥;经典的色泽可以随意搭配其他家具或装修颜色，给你舒适的家庭氛围。
The sofa’s shiny fabric w ould be colorful under bulb light. You can freely sit, stand and lie 1/ 8on the wide thick cushion. The classic colors of the sofacan give you a random match with other furniture and decorations, leaving you in a cozy home. SA沙发品牌的代表作，设计师巧妙运用红加黑色，稳重中不缺乏时尚。
27条经典英文广告语
1． good to the last drop．滴滴香浓，意犹未尽.（麦斯威尔咖啡)2． obey your thirst．服从你的渴望。
(雪碧)3． the new digital era．数码新时代。
（索尼影碟机）4． we lead． others copy．我们领先，他人仿效。
（理光复印机）5． impossible made possible．使不可能变为可能。
（佳能打印机)6． take time to indulge．尽情享受吧!（雀巢冰激凌)7． the relentless pursuit of perfection．不懈追求完美。
（凌志轿车)8． poetry in motion, dancing close to me．动态的诗,向我舞近.(丰田汽车）光临风韵之境——万宝路世界.（万宝路香烟）10．to me， the past is black and white， but the future is always color．对我而言,过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒)11. just do it。
只管去做。
（耐克运动鞋)12. ask for more.渴望无限.（百事流行鞋）13. the taste is great。
味道好极了.（雀巢咖啡）14. feel the new space.感受新境界.（三星电子）15. intelligence everywhere。
智慧演绎，无处不在。
（摩托罗拉手机)16。
the choice of a new generation。
新一代的选择.（百事可乐）我们集大成，您超越自我。
（三菱电工）18. take toshiba， take the world。
拥有东芝,拥有世界.（东芝电子）19。
let’s make things better。
让我们做得更好。
（飞利浦电子）20. no business too small， no problem too big。
英文广告词汇总_英文广告词_
英文广告词汇总1. Apple thinks different. 苹果电脑,不同凡想。
(苹果电脑)2. Not all cars are created equal. 并非所有的汽车都有相同的品质。
(三菱汽车)3. Anything is possible. 没有不可能的事。
1. Time always follows me. (Rossini) 时间因我存在。
(罗西尼表)2. Buickyour key to a better life and a better world. ( Buick) 别克通往美好生活的秘诀。
(别克)3. To be true forever. (Haier) 真诚到永远。
你只看到富帅的中华，却没看到屌丝的红塔你有你的男神，我有我的女屌你嘲笑我三分女友，我可怜你为钱生逼你可以轻视我的眼光，我会证明屌丝虽比富帅穷，但心比富帅红屌丝是注定默默地逆袭，路上少不了质疑和嘲笑，但那又怎么样，哪怕1, beautiful from here.2, our clothing will give you sufficient self-confidence!3, I served my clothes4, no pomegranate skirt, the same let you bow down!5, until the long-Jun not to, continued from clothing edge.1. Swatch: time is what you make of it.斯沃奇手表：天长地久2. Kodak: a Kodak moment柯达相纸/胶卷：就在柯达一刻3. Olympus: focus on life奥林巴斯：瞄准生活。
4. The new digital era.数码新时代。
1. Goldman Sachs: Our Clients Interests Always Come First2. Hilton Hotels: Take Me To The Hilton3. Honda: Power of Dreams4. Hudsons Bay Company: We are Canadas Merchants5.1. Kohls: Expect Great Things2. Konica Minolta: The Essentials of Imaging3. Kroger: Right Store, Right Price4. Lehman Brothers: Where Vision Gets Built5. LevelVision LLC: Engaging People6. LOreal: Because Im Worth It7.1. Crest toothpaste: behind that healthy smile, there's a Crest kid. 佳洁士牙膏：健康笑容来自佳洁士2. Levi's: quality never goesout of style 列维斯(牛仔服装)：质量与风格共存。
高考英语广告文写作模板
高考英语广告文写作模板
1. 引言
使用一个引人入胜的开头，吸引读者的注意力，介绍广告所宣传的产品或服务。
2. 产品介绍
详细描述产品或服务的特点和优势，包括功能、质量、价格、品牌影响以及其他吸引消费者的 selling points。
3. 目标消费者
指出广告的目标消费者是谁，并解释为什么他们会对该产品感兴趣。
使用恰当的语言和方式，突出广告的针对性。
4. 证明和推荐
为产品或服务提供有力的证明和推荐。
可以使用相关数据、专家意见、成功案例等方式来增加可信度。
同时，也可以选择合适的人物形象作为代言人，以增强广告的影响力。
5. 唤起消费欲望
通过强调产品或服务能给消费者带来的益处和美好体验，激发他们的购买欲望。
可以通过创意的描述、生动的例子等方式来让读者产生共鸣。
6. 结尾
在结尾处，再次简要提及产品或服务的优势，并强调现在购买的好处。
同时，给出购买的方式、地点和联系方式，以便消费者能够立即行动。
7. 附录
提供一些额外的信息和支持材料，如联系方式、产品图片、图表数据等，让读者更加信任和了解该产品。
以上是一份高考英语广告文写作模板，可以根据实际情况进行适当调整和改进。
通过遵循模板的结构和要点，可以帮助你更好地完成广告文的写作任务。
祝你写作顺利！
注意：以上内容仅供参考，请根据实际要求和题材特点进行相应调整。
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如何英文广告
【写作任务】
假设你是李华，你现在为新开业的瘦身餐馆以“Once tasted, always loved”为题写一则英文广告。
餐馆提供平衡的饮食，以饺子为特色，饭菜健康美味。
该餐馆设在湖边，风景优美。
电话：5558888.
要求：1. 介绍餐馆的特色和优势
2．可适当增加细节，使行文连贯
3. 词数：120词左右
【写作指导】
一、审题定调
本写作任务要求写一篇英文广告，属于应用文。
广告是商品销售的一种宣传方式，目的是使消费者对某种商品产生兴趣，从而说服和诱导消费者产生消费行为的一种手段。
广告语言的最大特点是具有鼓动性和吸引力。
人称以第三人称为主，时态以一般现在时为主。
二、谋篇布局
广告一般由标题、正文、和随文三个部。
标题词数要少，要能引起读者的兴趣。
正文要对标题进行阐释和证实，内容要有吸引力。
随文又叫附文，是传达企业名称、地址、购买商品的方法等附加广告信息的文字，一般出现在广告的结尾。
本写作任务分三段来写。
第一段：引入广告的目的
第二段：具体介绍餐馆的特色和优势
第三段：说明餐馆的地点和联系方式
三、组织语言
1. 第一段：引入广告的目的。
2. 第二段：具体介绍餐馆的特色和优势。
3. 第三段：说明餐馆的地址和联系方式。
【范文展示】
A
Once tasted, always loved
①Would you like to eat delicious food without worrying about putting on weight?
②Then our slimming restaurant is right for you, and I’m sure that you will be pleased with it.
We offer a balanced diet with energy-giving food as well as protective food. ③In our restaurant, traditional food is served, such as dumplings and noodles. ④We also
have all kinds of vegetable salads to provide enough fibers and vitamins. Our dishes are delicious and healthy with reasonable prices. ⑤If you come to our restaurant , you will love it .
⑥Our restaurant lies by the lake with great views. Welcome to our restaurant. Telephone number:5558888.
B
Once tasted, always loved
①Have you ever dreamed of becoming slim while enjoying delicious food? ②Then come to our slimming restaurant , which is the home of balanced food.
③Our restaurant specializes in dumplings and noodles, which are our local favorite dishes. ④Mouthwatering salads containing fibers and vitamins are also included in our menu. Moreover, the prices of our dishes are reasonable, and for the first week we are offering a discount of 20%. ⑤Once you have tried our food, you will never want to go anywhere else!
⑥Located by the lake, our restaurant is a perfect place for you to have an excellent meal while enjoying great views. Why not pay us a visit? Telephone number:5558888.
温馨提示：通过对比可以看出，第二篇文章用了更高级的词汇和表达，也用到了多种从句。
同学们在平时的写作中可以尝试高级词汇和表达，尝试使用多种从句，使文章更加精彩。
【实战演练】
假如你是李华，你们学校附近新开了一家专为学生提供健康饮食的学生餐馆，饭菜健康美味。
请你为这家餐馆写一则英文广告。
电话：6668888.
要求：1. 介绍餐馆的特色和优势
2．可适当增加细节，使行文连贯
3. 词数：120词左右
One possible version:
With much pressure from studies, do you want to enjoy delicious and healthy food after class? Then come to our restaurant, a perfect place for students to have meals.
Our restaurant provides a balanced diet specially for students. We have traditional local food, such as dumplings, beef noodles, fried eggs and so on, which will help you become energetic. At the same time, protective food is also included, such as vegetable dishes and all kinds of salads. Besides, our restaurant is beautifully decorated and I’m sure it will make you feel warm and relaxed.
Located near the school, it is convenient for you to come. Why not pay a visit? Telephone number: 6668888.。