商务英语写作课件chapter(6)
商务英语口译第6章PPT课件
得一小部分份额；
建议：注意英方发言时的一些惯用的表达方ports: 净出口； business investment: 商业投资； social security:社会保险； special favors: 特殊优惠； Silicon Valley: 硅谷； balanced economic growth: 经济的平衡发展； Medicaid: 医疗补助计划 ； trade imbalance: 贸易不平衡；
countryside and farmers; 经济增长方式：economic growth pattern; 市场机制：market mechanism; 外汇投资机构: foreign exchange investment institutions;
2021
Sight Interpretation （1）
2021
Vocabulary Work
经济体制问题：the economic system problem; 外汇储备：foreign exchange reserve; 非金融类的外汇投资: non-financial foreign investment; “三农”问题：the issue concerning agriculture and
2021
Vocabulary Work
mass manufacturing: 大规模制造业； generate clean energy: 生产清洁能源； Medicare: 国家老年人医疗保险制度； social safety net: 社会保障； eliminate barriers: 清除障碍； mechanization of farming: 农业机械化；
国际商务英语综合教程(第三版) Chapter 6
1. A market economy is an economic system in which prices determine how resources will be used and how products will be distributed. 市场经济是一种经济体制，在这种体制中价格决定如何 使用资源和如何分配产品。 1）In which 引导的定语从句修饰主句的表语economic system.译为“在这种经济体制中，价格决定……” 2）how resources will be used and how products will be distributed.两个how 引导的宾语从句作定语从句谓 语动词determine的宾语，译为“价格决定如何使用资 源和如何分配产品。”
5) What is price and its influence?
Price is the quantity of money or other products paid in exchange for something else. Therefore, the current price of something influences how much of it is produced and how much of it is consumed.
在商业中只有当有人既想得到某种商品或服务同时具有买下它的购买力时才会存在对于这种商品或服务的需求
Chapter 6 Market Economy
商务英语写作chapter6
Chapter 6 Adjustment and RefusalsIn business world it is unavoidable to receive complaints and claims. How to appropriately resolve the matter becomes a tough and challenging task. It is said the most difficult business letter is to respond to complaints and claims. However, there are still some useful tips for writing it without damaging the company's image.AdjustmentWhen you get a complaint or claim, you may either grant an adjustment or reject it depending on the circumstances. When you grant an adjustment, the situation is a happy one for your customer. You are correcting an error. You are doing what you were asked to do. As in other positive situations, a letter written in the direct order is appropriate. The direct-order plan follows these general steps:1.Begin directly---with the good news.2.Incidentally1 identify the correspondence that you are answering.3.Avoid negatives that recall the problem.4.Regain lost confidence through explanation or action.5.End with a friendly, positive comment.RefusalRefusal of a request is definitely a bad news message; therefore, an indirect order is preferred. In the refusal letter, you have two goals. The main one is to say no; the other is to maintain goodwill. You could achieve the first goal by simply saying no ---plainly and directly. Maintaining goodwill, however, requires more. The following general pattern will help you better handle the tasks.1.Begin with words that indicate response to the request and are neutralas to the answer, and set up the strategy.2.Present your justification or explanation, using positive language andyou-viewpoint.3.Refuse positively.4.End with adapted, goodwill comment.The following two letters are written according to thewriting principles mentioned above. Now read the lettersand try to figure out how the writing principles areapplied in them. The questions after the letters might helpyou accomplish the task.Letter A Letter of adjustmentDear Mrs. Williams:Your repaired video game is being returned by UPS, and you should receive it within a week. Skilled engineers made your video game almost as good as new.Recently Pace Electronic has acquired the assets of Four Star Games and has became responsible for repairs under warranties. Now you can be assured of prompt and reliable service. Any future repairs can be made by one of the dealers of our expanded network (see enclosed sheet).Also enclosed is a brochure showing some of our exciting new products, as well as Four Star's old favorites. You can order by mail, using the order form in the brochure, or call 1-800-877-PACE. We look for-ward to helping you enjoy your video game.Letter B Credit refusal letterDear Mr. Sands:We sincerely appreciate your interest in an account with White-Horton & Company. Whenever we can, we are always willing to serve you.In determining what we can do for you regarding your June 8 request for credit, we made the routine checks you authorized. The information we have received permits us to serve you only as a cash customer2. But as you know, cash buying here at White-Horton's discount prices canmake a very real saving for your budget.We hope to see you in the store again very soon, and we look forward to the opportunity of serving you.Questions for Comprehension1.What kind of order does each letter adopt?2.How does the author of adjustment begin his/her letter?3.Do the replies clearly state the problems?4.How does each author arrange the body of his/her letter?5.Is the tone of each letter polite and considerate?6.How does each author end his/her letter?7.What's the purpose of each letter?8.Does each letter state clearly its explanation?9.What's your impression on these letters?10. Sum up the requirements for writing an adjustment and a refusal.Sample Analysis1Sample 6-1 Adjustment for the wrong materialsDear Glenn Presley:The correct consignment of the clothing material will reach you within 20 days.I'm grateful for your letter dated September 1st. We're sorry to learn that the clothing materials don't match the sample. After careful examination, we found that we had misfilled3your order and another order that was different from yours with only one letter. We have arranged for the correct consignment and it would arrive at your place by September 24th.As compensation for the wrong delivery, I would like to provide you a 5% discount on this consignment, and I hope such an arrangement is satisfactory to you.Thank you for your letter of March 3rd and we will take care of your broken-down sewing machines.It is our common practice to carry out a careful screening to ensure our machines functional and reliable before they are finally sent out to customers. We are so confident and proud of our quality that our warran-ties4 run for as long as the customers possess the products.Your letter informing us of the problem has been handed to the Technology Department. The senior engineers will make a careful research to find out the potential problem areas. Simply send us the bill for the repairs and we'll reimburse you the costs.For any problems arising with this or any other machines we produced, simply take it to your nearest Sharp Machine Distributor who will repair it at no expense for you.Sincerely yours,Sample 6-3 Refusal to claim on replacement1Dear Mr. Mitchell:We understand your concern about the software Model 4050 you mentioned in your letter of May 6. We are willing to do as much as we reasonably can to make things right.From your description and our staff's careful research, we found that there was something wrong in the computer networks you adopted.As it is stated in the operating instruction, this software is solely compatible5 with Windows XP, which is different from Windows 98. And before you use this software, you should have to install the starting sys-tem6 at the bottom of the box first. But you haven't installed it. Therefore, please install the starting system first and then try it with Windows XP. For other procedures, please follow the procedures strictly with our instruction brochure.We hope the software will bring much convenience and profit to you.Sample 6-5 Adjustment of a wrong order •Dear Mr. White:I would be disappointed to lose your cooperation, but even more disappointed to lose your faith and friendship in our firm. So I sincerely thank you for your letter that was written in friendliness to give us an-other opportunity.I am sorry that you had to send the wrong order back, which, I know, is really bothering. Though you didn't send back the leather chairs of which we sent the wrong style and the amount is not that much, we want to made it right. We will immediately send the sandal-wood chairs that you wanted.I must apologize again for the inconvenience has caused you. If you want to change any other items in your order, let me know and we will send them to you. You can return them when you are convenient. A check for postage is also enclosed as we don't expect to have you pay the extra expense because of our mistakes.You have been a customer of long standing. We will try our best to avoid mistakes in serving you.Dear Sirs:We have received your letter of October 15, but we are surprised to know your unreasonable request.Obviously, the rice was wetted by the seawater during the transportation, so you shouldn't claim on us. You have to write to those who are responsible.Sincerely yours,Language for WritingI. Notes1. incidentally: adv.The issue was brought up incidentally at the meeting.2. cash customer:The credit investigation survey permits us only to serve you as a cash customer.3. misfill: v.We misfilled your order owing to the carelessness on the part of our warehouse worker.4. warranty: n.The car enjoys a five-year warranty period.5. compatible: adj.The two systems are not compatible.6. starting system:The new starting system proves much faster than the older ones,7. route: v.We will route the information to the headquarters by tomorrow.II. Useful Sentence Patterns1. BeginningAdjustment1)... should reach you in three days...2) The attached check for... is Newton's way of assuring you that yoursatisfaction is very important to us.3) By... (time), your three Dove Bicycles should reach you at... shop.Refusal1) We understand your concern about the.... As always, we are willing to do asmuch as we reasonably can to make things right.2) You were right in assuming that.... We are always interested in doingwhatever we can to make our sales satisfactory.3) Your order and request are sincerely appreciated. We are always grateful forthe opportunity of serving you in the best way we can.2. Indirect Refusing1) The best we can do is...2)... permit us to serve you only as a cash customer.3) We feel at this time you will be acting in your own best interestby...4) We must consider the sale final.5)In view of this explanation, you will understand why we must stand by ourguarantee policy in this case.3. Ending1) Thank you for this opportunity to explain. We shall continue to work hard toprovide you with the service you have a right to expect.2) We hope to see you again in the store, and we look forward to theopportunity of serving you..3) We are always pleased to do business with your organization and willcontinue to serve you with quality industrial equipment.4) So, whenever it is convenient, please come by and let us...5) We wish you the best in enjoying from...ExercisesI. Put the following sentences into the right order and make it a completeletter.a.. Please accept our apologies for the delay.b. The mistake has been corrected and will never occur again.c. Our internal research has uncovered a bottleneck in our fulfillmentprocedures.d. Thank you for your letter of December 10th regarding your order thechinaware.e. Therefore, we have delayed several shipments, including yours.f. Your order has now been ranged and shipped.g. Please contact me if I can offer any help.II. Fill in the blanks of the following letter with the words given. Change the form where necessary.recover invoice appreciateregarding account inconvenienceDear Sirs:Thank you for your letter dated January 18th __________ the mistaken bill.On January 4th, a virus hit our computer system. When we ________ our collapse system, we discovered the __________ were out of order.We realized that all the _____________ we have sent out were inaccurate, including the one you received on January 8th.We have corrected all the accounts and sent new invoices.We are extremely sorry for the ________ brought to our customers; therefore, we enclosed a 15% discount coupon for your next order.W e ___________ your cooperation during this time and look forward to serving you again.Sincerely yours,III. Read the following adjustment and see if you can improve i t.Thank you for your letter of May 3rd concerning the furniture you purchased. I'm sorry that we have sent you the wrong size.The mistake was made by our distribution department and they made a mistake in looking for the right name.Sincerely apologize for the inconvenience it brought you.Frankly yours,1) One of your customers, Mrs. Douglas, wrote to claim to you that you have mixed up the tables she ordered. After examination, you foundthat it was owing to the loss of the sales file of that purchase.You are asked to write a response to her claim and tell her you will offer her a 10% discount on her next purchase as compensation.2) Y our customer, Mr. Bidwell wrote to you that you had sent him the wrong bill with $150 overcharged. After calculation, you found that hehad missed to calculate the transportation fees.Now write him a letter to refuse his request.。
商务英语Chapter 6参考译文及答案
B.You can say that. We have always paid particular attention to the safety of packing. We don’t want to cause any inconvenience to our customers.
6．内包装必须具有吸引力，能促进销售。
7．这些搅拌器的新包装具有中国特色，适合在超级市场展销。
8．每件包装上都要标明“易碎品”。
9．外箱上不得出现国名或商标。
10．跟往常一样，箱子上要刷一菱形，内写我公司的首字字母。
11．你们的包装必须改善。
12．包装费用未算在报价中。
13．请严格遵守包装及标记的细则。
“包装：适合海运的出口包装，并适合长途海洋运输。”
为避免今后可能产生的麻烦，我们想事先将我方的包装要求作如下说明。
标题合同项下接线端子应用塑料袋包装，60袋1盒，40盒1托盘，10托盘装20平柜。在外包装上，请刷一菱形，内印我司首字母LRG，其下应刷上目的港和订单号。
我方已就上述内容在合同上作了脚注。随函寄回已签署的合同一份，希望贵方认为合适，并能对包装事宜予以特别的重视。
B. Certainly, we wrap eachadapterin tissue paper before placing it in a strong cardboard carton, twelve to a carton, separated from each other by corrugated paper dividers.
Chapter 6
Learning Aims
国际商务英语Chapter6 Offer & Counter-offer
Offer & Counter-offer
V. Time allocation 1 class: Introduction of Firm offer, non-firm offer and counter offer 2 classes: Sample analysis
VI. Teaching procedures:
虚盘是报盘人所作的非承诺性的表示，报盘人不受约束。虚盘 不必有完备的内容和完备的交易条件，并常有保留条件，如 “以我方最后确认为准（Subject to our final confirmation ）”，或“以我货未售出为准（Subject to Goods Being unsold）”等。虚盘的表达方式有： We are making an offer for the following, subject to our final confirmation. This offer is made subject to the goods being unsold. We submit you this offer subject to prior sale. The price quoted is subject to changes without notice.
实盘是报盘人有肯定的顶礼合同的意图，所发的实盘内容必须清楚确 切，没有含糊和摸棱两可的词句，买卖商品的主要交易条件是完整的，肯 定的。 一般应有：商品的名称、品质、规格、包装、数量、交货期、价格、支 付方式等主要交易条件。报盘人没有任何其他保留条件，只要受盘人在有 效期内或合理的时间内表示完全同意，交易即达成。 报盘人发盘时，既可以明确提出这是一个实盘（常用术语为“报实盘” 字样）， 也可以不加注明。另外，我们报盘一般应规定有效期。在有效期 内，报盘人在法律上受约束，但有效期并不是报盘的必不可少的条件。 实盘的表达方式有： We are making you this offer subject to your reply reaching here before the 15th this month. We offer firm the following subject to your acceptance within 5 days.
商务英语教学课件chapter 6-24页精选文档
after he/she is finished reading?
Type of Letter
InformatioБайду номын сангаас : Bad news:
Main
Neutral idea
idea/Good news
Background information
Details
Bad news
Call for action Neutral close
2. It is ABC’s policy to always maintain a large stock of repair components for all our products.However, as we produce a wide range of goods, we have had to limit our inventory. We stock parts for a period of ten years after the last manufacturing date of a unit.
Sample 2-continued
3. Your model is over ten years old. We checked with our warehouse in Calgary and, as they did not have the part, asked them to contact their US and Japanese counterparts. We regret we were not successful in locating the required part.
商务英语写作chapter6
Chapter 6 Adjustment and RefusalsIn business world it is unavoidable to receive complaints and claims. How to appropriately resolve the matter becomes a tough and challenging task. It is said the most difficult business letter is to respond to complaints and claims. However, there are still some useful tips for writing it without damaging the company's image.AdjustmentWhen you get a complaint or claim, you may either grant an adjustment or reject it depending on the circumstances. When you grant an adjustment, the situation is a happy one for your customer. You are correcting an error. You are doing what you were asked to do. As in other positive situations, a letter written in the direct order is appropriate. The direct-order plan follows these general steps:1.Begin directly---with the good news.2.Incidentally1 identify the correspondence that you are answering.3.Avoid negatives that recall the problem.4.Regain lost confidence through explanation or action.5.End with a friendly, positive comment.RefusalRefusal of a request is definitely a bad news message; therefore, an indirect order is preferred. In the refusal letter, you have two goals. The main one is to say no; the other is to maintain goodwill. You could achieve the first goal by simply saying no ---plainly and directly. Maintaining goodwill, however, requires more. The following general pattern will help you better handle the tasks.1.Begin with words that indicate response to the request and are neutralas to the answer, and set up the strategy.2.Present your justification or explanation, using positive language andyou-viewpoint.3.Refuse positively.4.End with adapted, goodwill comment.The following two letters are written according to thewriting principles mentioned above. Now read the lettersand try to figure out how the writing principles areapplied in them. The questions after the letters might helpyou accomplish the task.Letter A Letter of adjustmentDear Mrs. Williams:Your repaired video game is being returned by UPS, and you should receive it within a week. Skilled engineers made your video game almost as good as new.Recently Pace Electronic has acquired the assets of Four Star Games and has became responsible for repairs under warranties. Now you can be assured of prompt and reliable service. Any future repairs can be made by one of the dealers of our expanded network (see enclosed sheet).Also enclosed is a brochure showing some of our exciting new products, as well as Four Star's old favorites. You can order by mail, using the order form in the brochure, or call 1-800-877-PACE. We look for-ward to helping you enjoy your video game.Letter B Credit refusal letterDear Mr. Sands:We sincerely appreciate your interest in an account with White-Horton & Company. Whenever we can, we are always willing to serve you.In determining what we can do for you regarding your June 8 request for credit, we made the routine checks you authorized. The information we have received permits us to serve you only as a cash customer2. But asyou know, cash buying here at White-Horton's discount prices can make a very real saving for your budget.We hope to see you in the store again very soon, and we look forward to the opportunity of serving you.Questions for Comprehension1.What kind of order does each letter adopt?2.How does the author of adjustment begin his/her letter?3.Do the replies clearly state the problems?4.How does each author arrange the body of his/her letter?5.Is the tone of each letter polite and considerate?6.How does each author end his/her letter?7.What's the purpose of each letter?8.Does each letter state clearly its explanation?9.What's your impression on these letters?10. Sum up the requirements for writing an adjustment and a refusal.Sample Analysis1Sample 6-1 Adjustment for the wrong materialsDear Glenn Presley:The correct consignment of the clothing material will reach you within 20 days.I'm grateful for your letter dated September 1st. We're sorry to learn that the clothing materials don't match the sample. After careful examination, we found that we had misfilled3your order and another order that was different from yours with only one letter. We have arranged for the correct consignment and it would arrive at your place by September 24th.As compensation for the wrong delivery, I would like to provide you a 5% discount on this consignment, and I hope such an arrangement is satisfactory to you.Thank you for your letter of March 3rd and we will take care of your broken-down sewing machines.It is our common practice to carry out a careful screening to ensure our machines functional and reliable before they are finally sent out to customers. We are so confident and proud of our quality that our warran-ties4 run for as long as the customers possess the products.Your letter informing us of the problem has been handed to the Technology Department. The senior engineers will make a careful research to find out the potential problem areas. Simply send us the bill for the repairs and we'll reimburse you the costs.For any problems arising with this or any other machines we produced, simply take it to your nearest Sharp Machine Distributor who will repair it at no expense for you.Sincerely yours,Sample 6-3 Refusal to claim on replacement1Dear Mr. Mitchell:We understand your concern about the software Model 4050 you mentioned in your letter of May 6. We are willing to do as much as we reasonably can to make things right.From your description and our staff's careful research, we found that there was something wrong in the computer networks you adopted.As it is stated in the operating instruction, this software is solely compatible5 with Windows XP, which is different from Windows 98. And before you use this software, you should have to install the starting sys-tem6 at the bottom of the box first. But you haven't installed it. Therefore, please install the starting system first and then try it with Windows XP. For other procedures, please follow the procedures strictly with our instruction brochure.We hope the software will bring much convenience and profit to you.Frankly yours,Sample 6-5 Adjustment of a wrong order •Dear Mr. White:I would be disappointed to lose your cooperation, but even more disappointed to lose your faith and friendship in our firm. So I sincerely thank you for your letter that was written in friendliness to give us an-other opportunity.I am sorry that you had to send the wrong order back, which, I know, is really bothering. Though you didn't send back the leather chairs of which we sent the wrong style and the amount is not that much, we want to made it right. We will immediately send the sandal-wood chairs that you wanted.I must apologize again for the inconvenience has caused you. If you want to change any other items in your order, let me know and we will send them to you. You can return them when you are convenient. A check for postage is also enclosed as we don't expect to have you pay the extra expense because of our mistakes.You have been a customer of long standing. We will try our best to avoid mistakes in serving you.Dear Sirs:We have received your letter of October 15, but we are surprised to know your unreasonable request.Obviously, the rice was wetted by the seawater during the transportation, so you shouldn't claim on us. You have to write to those who are responsible.Sincerely yours,Language for WritingI. Notes1. incidentally: adv.The issue was brought up incidentally at the meeting.2.cash customer:The credit investigation survey permits us only to serve you as a cash customer.3.misfill: v.We misfilled your order owing to the carelessness on the part of our warehouse worker.4.warranty: n.The car enjoys a five-year warranty period.patible: adj.The two systems are not compatible.6.starting system:The new starting system proves much faster than the older ones,7. route: v.We will route the information to the headquarters by tomorrow.II. Useful Sentence Patterns1. BeginningAdjustment1)... should reach you in three days...2) The attached check for... is Newton's way of assuring you that your satisfaction is very important to us.3) By... (time), your three Dove Bicycles should reach you at... shop.Refusal1) We understand your concern about the.... As always, we are willing to do asmuch as we reasonably can to make things right.2) You were right in assuming that.... We are always interested in doingwhatever we can to make our sales satisfactory.3) Your order and request are sincerely appreciated. We are always grateful forthe opportunity of serving you in the best way we can.2. Indirect Refusing1) The best we can do is...2)... permit us to serve you only as a cash customer.3) We feel at this time you will be acting in your own best interest by...4) We must consider the sale final.5)In view of this explanation, you will understand why we must stand by ourguarantee policy in this case.3. Ending1) Thank you for this opportunity to explain. We shall continue to work hard toprovide you with the service you have a right to expect.2) We hope to see you again in the store, and we look forward to theopportunity of serving you..3) We are always pleased to do business with your organization and willcontinue to serve you with quality industrial equipment.4) So, whenever it is convenient, please come by and let us...5) We wish you the best in enjoying from...ExercisesI. Put the following sentences into the right order and make it a completeletter.a..Please accept our apologies for the delay.b. The mistake has been corrected and will never occur again.c. Our internal research has uncovered a bottleneck in our fulfillmentprocedures.d. Thank you for your letter of December 10th regarding your order thechinaware.e. Therefore, we have delayed several shipments, including yours.f.Your order has now been ranged and shipped.g. Please contact me if I can offer any help.II.Fill in the blanks of the following letter with the words given. Change the form where necessary.recover invoice appreciateregarding account inconvenienceDear Sirs:Thank you for your letter dated January 18th __________ the mistaken bill.On January 4th, a virus hit our computer system. When we ________ our collapse system, we discovered the __________ were out of order.We realized that all the _____________ we have sent out were inaccurate, including the one you received on January 8th.We have corrected all the accounts and sent new invoices.We are extremely sorry for the_________brought to our customers; therefore, we enclosed a 15% discount coupon for your next order.W e ___________ your cooperation during this time and look forward to serving you again.Sincerely yours,III. Read the following adjustment and see if you can improve i t.Thank you for your letter of May 3rd concerning the furniture you purchased. I'm sorry that we have sent you the wrong size.The mistake was made by our distribution department and they made a mistake in looking for the right name.Sincerely apologize for the inconvenience it brought you.1) One of your customers, Mrs. Douglas, wrote to claim to you that youhave mixed up the tables she ordered. After examination, you foundthat it was owing to the loss of the sales file of that purchase.You are asked to write a response to her claim and tell her you will offer her a 10% discount on her next purchase as compensation.2)Your customer, Mr. Bidwell wrote to you that you had sent him thewrong bill with $150 overcharged. After calculation, you found that hehad missed to calculate the transportation fees.Now write him a letter to refuse his request.。
商务英语翻译实训chapter 6 Translation of Enterprise Profiles
5）彩虹集团公司：下属20多家公司，总资产达8个亿 人民币...... There are altogether 20 sub-companies under it with a total asset of 8.7 billion RMB yuan ......
6）珠海迪蒙贸易有限公司是经珠海市外经委批准成立 的具有进出口经营权的法人企业。 Approved by the council of Foreign Economic Relations and Trade of Zhuhai; ZHUHAI DEMENTRADIND Co. LTD is a foreign trade enterprises, possessing the state of legal body.
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原文中的“有近四十年的建厂史”若简单 译为“have a history of nearly forty years”会 显得平淡乏味,不易达到宣传功能。译文采 用拟人法，选择富有鼓动性的词组“pride... on” 能更成功地吸引读者的注意力。
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3.使用标语口号式文字
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Techniques of Translating Enterprise Profiles
1. 多采用信息性强的语言 2. 选择富有鼓动性的词语 3. 使用标语口号式文字 4. 合句法
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1.多采用信息性强的语言
公司简介英译可以使用宣传性较强的 语言，但总体语言应平实具体，客观简练 ，以陈述事实为主，具有亲和力，接近口 语，可用 you指代可能的受众；一般不采用 生僻词语和晦涩表达；；对不常见比喻要 根据文化差异对内容进行适当取舍 。