Competitive Analysis
ContemporaryStrategyAnalysis（6：现代战略分析（6
Contemporary Strategy Analysis (6th edition)NOTES AND SUGGESTIONS ON SELF-STUDY QUESTIONSChapter 12. Competitive Advantage in Mature Industries1.The clothing manufacturers of northern Italy are facing rapid decline as retail chains and fashionhouses increasingly outsource to China and other low-cost countries. What strategies would you recommend to small and medium-sized Italian garment manufacturers to assist them in surviving the onslaught of low-cost foreign competition?As the section on “Competitive advantage in mature industries” (pp. 321–8) outlines, the key challenge of maturity is commoditization and intense price competition. The entry of low-cost competitors into a mature industry can be the death-knell for established producers. In the clothing industry, the scope for innovation is limited; hence, the basis for competitive advantage must be based primarily ondifferentiation. For manufacturers that have proprietary brand names, the potential to establishcompetitive advantage based on style and quality is considerable. For manufacturers who supply the design and marketing houses such as Armani and Prada, the challenge is greater. They must achieve a flexibility, responsiveness, and quality orientation that offsets their high costs. Manufacturers could also seek a stronger brand orientation around country of origin – e.g. promoting “Made in Italy” as a statement of chicness and quality.The alternative strategy for Italian manufacturers is to join rather than fight low-cost producers. Italian garment producers could retain design and certain finishing activities in their home country while transferring most manufacturing activities to China or other low-cost locations.2.Under Jacques Nasser, Ford’s response to intensifying competition in the auto industry was to acquirea stable of luxury brands and forward integrate into car rental (Hertz), car repair (Kwik Fit), andfinancial services. Under the present CEO, Alan Mulally, Ford is moving in the opposite direction: divesting car rental, car repair, and financial services, and seeking buyers for several of its luxury brands (including Aston Martin and possibly Jaguar), and aggressively cutting costs and capacity.Given the characteristics of the industry and the company, examine the relative merits of each strategy and explain which strategy you would favor.A case can be made for each strategy.The case for the Nasser strategy is that the luxury segment is more differentiated than the mass market segments and offer greater profit potential. Similarly with forward integration, while the hardware side of the business becomes ever more cut-throat (especially as a result of excess capacity), the services side looks more attractive. A key problem for the Nasser strategy is that investment in luxury cars, in after-sales services and parts, and car rental have few obvious spillover benefits for the core Ford business.The case for the Mulally strategy is that Ford is bleeding cash, its sales are falling, and it has massive excess capacity. The key to survival and prosperity is to fix the core business. This means eliminating excess capacity, cutting costs, and creating more attractive products.The key has got to be the resources and capabilities of Ford itself. Although the Nasser strategy has its attractions, Ford is a company that has limited acquisition experience – it was founded as amanufacturing company, where its focus was on producing at low cost for the mass market. Thus, the key critique of the Nasser strategy is that it took Ford into areas where it had limited expertise and few relevant resources and capabilities; it distracted Ford from its key strategic challenge of rebuilding its core automobile design and manufacturing operations in order to counter the competitive threat from Toyota, Hyundai, and a revitalizing GM.3.In both Europe and North America, established airlines are desperately cutting costs in order tocompete with the increasing number of budget airlines. However, it is highly unlikely that theseairlines will ever match the cost efficiency of Southwest, Jetblue, or Ryanair. What opportunities are there for established airlines to improve their competitive position through differentiation strategies?Make specific proposals for how established airlines can differentiate their customer offerings more effectively.Over the past decade, the established airlines have attempted to differentiate their services in numerous ways. However, while such differentiation has proved critical to competitive advantage in business class, for economy fliers, differentiation initiatives have met limited market response. Attempts to increase legroom, offer “economy-plus” sections, or superior in-flight entertainment have produced a limited response from customers. The only differentiation strategy that has proved wildly successful is frequent flier schemes.A critical question for the established airlines is whether any differentiation characteristics are capableof creating more value for customers than their costs to the airline. One possible approach is toexamine the airline passengers’ value chain of activities to identify opportunities for creating customer value (see Chapter 9, pp. 255–8). Some of the more tangible value creating opportunities are likely to be improvements in the form of time savings and increased convenience. For example: •Route networks and schedules that facilitate through travel on a single airline (or with partner airlines).•Faster and more reliable reservations and check-in systems.4.Department stores (e.g. Federated Department Stores and Mays in the US, Selfridges and House ofFraser in the UK) face increasing competition from specialized chain retailers and discount stores.What innovative strategies might department stores adopt to revitalize their competitiveness?Department stores were the dominant form of general retailing during the first six decades of the twentieth century. Since the 1980s, department stores have been increasingly displaced by specialist chains and discount chains. Against Wal-Mart, Best Buy, Home Depot, Foot Locker, and Bed, Bath and Beyond, department stores lack buying power, parking space, and the operational efficiencies associated with streamlined supply chains and “big-box” store formats.Can department stores survive, or are they doomed to oblivion?The starting point is to identify “distinctive differences” between department stores and other retail formats that can then identify the relative strengths of department stores in terms of resources and capabilities. These include:•Reputation: Saks Fifth Avenue, Barney’s, Harrods, and Selfridge’s all have strong brand names of their own which are distinct from the products they sell.•Service: Department stores – especially the more upscale ones – are differentiated by a much higher level of customer service than that found in most mass-merchandising chain retailers.•Location: Most department stores have downtown locations.•Product range: The key distinguishing feature of department stores is that they offer a much broader range of products than more specialized retail chains.•Attractive retail ambiance: Many department stores are in historic buildings, typically with much more attractive (even luxurious) décor than most retail chains.How can these relative resource and capability strengths be most effectively exploited?•Product focus: Department stores should focus on products either where price competition from mass-merchandising retail chains is weak (e.g. musical instruments, designer clothing,jewelry), or where opportunities exist for service differentiation (cosmetics, bridal wear,customized furnishings).•Customer focus: Department stores should focus on catering to those customer types that prefer service and quality reassurance over low price.•Emphasis on services: Department stores can place less emphasis on stand-alone producers and more on bundling products with high-value services (e.g. providing facials and guidance on make-up as well as cosmetic products; providing interior designers’ services as well as home furnishings).•Redefining relationships with suppliers: For branded-goods suppliers, department stores offer attractive downtown retail environments for showcasing their new products. Hence,department stores may be able to enter partnerships with their suppliers, which may involve leasing concessionary space to the supplier, or providing other facilities and services for which suppliers will be willing to pay.。
英格索兰对康普艾的比较
竞争对手介绍
康普艾螺杆式空压机 • 产品系列:
KW 型号 L37 L45 L50 L45SR L55 L75 L80 L75SR L90 L110 L132-C L132 L160 L160RS L200 L200RS L250 L250RS 冷干机选项 Optional Optional Optional Optional Optional Optional Optional Optional No No No No No No No No No No VSD No No No YES (SR) No No No Yes (SR) No No No No No Yes (RS) No Yes (RS) No Yes (RS) M3/MIN FLOW@7.5BAR 7.10 8.0 8.67 1.34 – 8.02 10.69 13.74 14.72 2.18 – 13.98 15.4 18.0 20.4 24.2 28.4 9.88 – 27.55 36.6 9.64 – 35.5 42.7 10.30 – 41.40
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Streetfighters Competitive Analysis – Company Confidential
竞争对手介绍
康普艾螺杆式空压机
L90-250系列 标准配置 系列
• •
低噪音罩壳 重复使用132kw电机
– – L132C = 75kw+小转子 L132 = 75kw +大转子
CompAir
竞争对手介绍 30kw + 螺杆式空压机
竞争对手介绍
主要产品
型号 固定转速 37-75kw滑片式 L30-50系列 L55-80系列 L90-250系列 变频转速 L45
ic analysis定义
ic analysis定义
"IC analysis"（也称为“industry and competitive analysis”）是指对特定行业和竞争环境进行深入研究和分析的过程。
这种分析方法包括对行业结构、竞争对手、供应链、市场趋势、市场规模和增长率、消费者需求以及技术发展等方面的调查和评估。
IC analysis的目标是帮助企业和组织了解所处行业的整体情况，发现市场机会和挑战，并制定有效的竞争策略。
通过对行业的深入了解，企业能够更好地评估自身的竞争地位，了解竞争对手的战略和动向，并预测未来的市场走向和趋势。
IC analysis包括多种分析工具和方法，如SWOT分析、五力模型、价值链分析、市场渗透分析等。
这些工具可以帮助企业识别自身的优势和劣势，并确定如何利用市场机会和应对竞争威胁。
总之，IC analysis提供了企业在制定战略和决策时所需的行业和竞争环境的全面认知，帮助企业在广阔的商业竞争中保持竞争优势。
How to create competitive advantage
Identifying Competitors
Companies actually face a much wider range of competitors.
The company might define its competitors as all firms with the same product or class of products. Even more broadly, competitors might include all companies making products that supply the same service. Finally, and still more broadly, competitors might include all companies that compete for the same consumer dollars.
Selecting Competitors to Attack and Avoid
A company has already largely selected its major competitors through prior decisions on customer targets, positioning, and its marketing mix strategy.
Finding Uncontested Market Spaces
Rather than competing head to head with established competitors, many companies seek out unoccupied positions in uncontested market spaces. They try to create products and services for which there are no direct competitors.
竞品分析主要流程步骤
竞品分析主要流程步骤英文回答：Competitive Analysis: Key Steps.Competitive analysis is a fundamental component of any successful business strategy. By understanding your competitors, their strengths, weaknesses, and strategies, you can gain insights into the competitive landscape and identify potential opportunities and threats. Here's astep-by-step process to conduct a comprehensive competitive analysis:1. Define Your Competitors: Identify your direct and indirect competitors. Direct competitors offer similar products or services to the same target market, while indirect competitors compete for the same customer needs but offer different solutions.2. Gather Data: Collect relevant information about yourcompetitors, such as their market share, product offerings, pricing strategies, marketing campaigns, and financial performance. Use a combination of online research, industry reports, and surveys to gather data.3. Analyze Their Strengths and Weaknesses: Evaluateyour competitors' offerings and identify their keystrengths and weaknesses. Consider their market position, unique value proposition, brand reputation, operational efficiency, and financial stability.4. Identify Their Strategies: Analyze your competitors' strategic decisions, such as their target market, product development, marketing campaigns, and pricing strategies. Understanding their current strategies will help you anticipate potential shifts and adapt accordingly.5. Assess Their Impact: Evaluate the impact of your competitors' actions on your business. Determine how their products or services overlap with yours, their market share, and their potential impact on your growth and profitability.6. Develop Actionable Insights: Based on your analysis, identify opportunities to differentiate your offerings, improve your strategies, and mitigate potential threats.Use your insights to make informed decisions about product development, marketing, and business operations.中文回答：竞品分析主要流程步骤。
商务英语与国际商务交流测试 选择题 59题
1. What does "CIF" stand for in international trade?A. Cost, Insurance, and FreightB. Cash in FlightC. Commercial Invoice FormD. Currency Inflation Factor2. Which document is used to declare the value of goods for customs pur poses?A. Bill of LadingB. Commercial InvoiceC. Packing ListD. Certificate of Origin3. In a business email, what is the appropriate way to begin?A. "Hey there!"B. "Dear [Name],"C. "Hi everyone,"D. "Hello,"4. What is the primary purpose of a Letter of Credit in international t rade?A. To provide insurance for the goodsB. To guarantee payment to the sellerC. To reduce the price of the goodsD. To increase the speed of delivery5. Which of the following is a common business etiquette when exchanging business cards in Japan?A. Handing it over with both handsB. Tossing it casuallyC. Writing on the card immediatelyD. Folding the card6. What does "FOB" stand for in shipping terms?A. Free on BoardB. Fixed Office BudgetC. Foreign Owned BusinessD. Final Order Batch7. Which of the following is NOT a component of a business proposal?A. Executive summaryB. Financial projectionsC. Personal diary entriesD. Market analysis8. What is the main function of a Bill of Lading?A. To serve as a receipt for the goodsB. To provide insurance coverageC. To act as a price listD. To certify the quality of goods9. Which of the following is a correct format for a business letter?A. "Dear Sir/Madam, [Body] Yours faithfully,"B. "Hello, [Body] See you soon,"C. "Hi Team, [Body] Best regards,"D. "Dear [Name], [Body] Sincerely,"10. What is the role of the World Trade Organization (WTO)?A. To regulate global trade practicesB. To provide loans to developing countriesC. To manage international sports eventsD. To promote tourism11. Which of the following is a key element of a successful business pr esentation?A. Using slang and informal languageB. Providing detailed personal storiesC. Clear and concise informationD. Reading directly from notes12. What is the purpose of a SWOT analysis in business?A. To identify strengths, weaknesses, opportunities, and threatsB. To calculate the stock market trendsC. To predict weather patternsD. To manage personal finances13. Which of the following is a correct way to address a business email to multiple recipients?A. "Hi all,"B. "Hello friends,"C. "Dear group,"D. "Hey team,"14. What does "ETA" stand for in shipping terms?A. Estimated Time of ArrivalB. Electronic Trade AgreementC. Extended Tax AssessmentD. Early Termination Agreement15. Which of the following is a common business protocol when dining ina formal setting?A. Starting to eat before the hostB. Talking with a mouth fullC. Waiting for the host to start eatingD. Using a cell phone at the table16. What is the main purpose of a Non-Disclosure Agreement (NDA)?A. To protect confidential informationB. To increase the salary of employeesC. To enforce work hoursD. To promote social media usage17. Which of the following is a correct way to end a business email?A. "Cheers,"B. "Best regards,"C. "Later,"D. "Take care,"18. What is the role of a Trade Fair in international business?A. To showcase products and servicesB. To provide legal adviceC. To conduct medical examinationsD. To teach cooking classes19. Which of the following is a correct format for a business report?A. "Introduction, [Body], Conclusion"B. "Personal anecdotes, [Body], Jokes"C. "Random facts, [Body], Opinions"D. "Questions, [Body], Answers"20. What does "ETD" stand for in shipping terms?A. Estimated Time of DepartureB. Electronic Transaction DocumentC. Extended Technical DataD. Early Termination Date21. Which of the following is a common business practice when negotiati ng a deal?A. Being overly aggressiveB. Listening to the other party's needsC. Ignoring the other party's proposalsD. Changing topics frequently22. What is the main purpose of a Business Plan?A. To outline the strategy and operations of a businessB. To decorate the officeC. To entertain employeesD. To track personal hobbies23. Which of the following is a correct way to address a business lette r to an unknown recipient?A. "Dear Sir/Madam,"B. "Hello there,"C. "Hi unknown,"D. "Dear nobody,"24. What does "INCOTERMS" stand for in international trade?A. International Commercial TermsB. Internal Control TermsC. International Currency TransactionsD. Internal Corporate Training25. Which of the following is a key element of a business meeting?A. Casual attireB. Formal agendaC. Personal gossipD. Playing music26. What is the purpose of a Balance Sheet in business?A. To show the financial position at a specific point in timeB. To predict future market trendsC. To provide travel plansD. To list employee birthdays27. Which of the following is a correct way to begin a business present ation?A. "Good morning/afternoon everyone,"B. "Hey folks,"C. "Hello random people,"D. "Hi strangers,"28. What does "L/C" stand for in international trade?A. Letter of CreditB. Local CurrencyC. Legal ContractD. Limited Company29. Which of the following is a common business practice when giving a presentation?A. Using a monotone voiceB. Avoiding eye contactC. Engaging with the audienceD. Reading directly from slides30. What is the main purpose of a Profit and Loss Statement?A. To show the revenue and expenses over a period of timeB. To provide a list of employee namesC. To display office decoration ideasD. To track personal fitness goals31. Which of the following is a correct way to address a business lette r to a known recipient?A. "Dear [Name],"B. "Hello friend,"C. "Hi unknown,"D. "Dear nobody,"32. What does "DDP" stand for in shipping terms?A. Delivered Duty PaidB. Direct Deposit PaymentC. Daily Delivery PlanD. Digital Data Processing33. Which of the following is a key element of a successful business ne gotiation?A. Being inflexibleB. Ignoring the other party's needsC. Finding common groundD. Changing topics frequently34. What is the purpose of a Marketing Plan in business?A. To outline marketing strategies and objectivesB. To provide legal adviceC. To conduct medical examinationsD. To teach cooking classes35. Which of the following is a correct way to end a business presentat ion?A. "Thank you for your attention,"B. "Goodbye everyone,"C. "See you next time,"D. "Take care,"36. What does "EXW" stand for in shipping terms?A. Ex WorksB. Extended WarrantyC. External WorkflowD. Exact Weight37. Which of the following is a common business practice when attendinga trade show?A. Avoiding interaction with exhibitorsB. Dressing casuallyC. Engaging with potential clientsD. Using a cell phone constantly38. What is the main purpose of a Cash Flow Statement?A. To show the flow of cash in and out of the businessB. To predict future market trendsC. To provide travel plansD. To list employee birthdays39. Which of the following is a correct way to begin a business report?A. "Introduction,"B. "Personal anecdotes,"C. "Random facts,"D. "Questions,"40. What does "FCA" stand for in shipping terms?A. Free CarrierB. Fixed Cost AgreementC. Foreign Currency AdjustmentD. Final Consignment Agreement41. Which of the following is a key element of a successful business st rategy?A. Lack of planningB. Ignoring market trendsC. Focusing on long-term goalsD. Frequent changes in direction42. What is the purpose of a Competitive Analysis in business?A. To understand the strengths and weaknesses of competitorsB. To provide legal adviceC. To conduct medical examinationsD. To teach cooking classes43. Which of the following is a correct way to address a business email to a known recipient?A. "Dear [Name],"B. "Hello friend,"C. "Hi unknown,"D. "Dear nobody,"44. What does "CPT" stand for in shipping terms?A. Carriage Paid ToB. Customer Payment TermsC. Central Processing TimeD. Comprehensive Protection Plan45. Which of the following is a common business practice when writing a business proposal?A. Including irrelevant informationB. Focusing on the benefits to the clientC. Using informal languageD. Ignoring the client's needs46. What is the main purpose of a Business Model Canvas?A. To outline the key elements of a business modelB. To provide legal adviceC. To conduct medical examinationsD. To teach cooking classes47. Which of the following is a correct way to end a business letter?A. "Sincerely,"B. "Goodbye,"C. "See you next time,"D. "Take care,"48. What does "DAT" stand for in shipping terms?A. Delivered At TerminalB. Direct Access TechnologyC. Daily Activity TrackerD. Digital Asset Transfer49. Which of the following is a key element of a successful business pa rtnership?A. Lack of communicationB. Ignoring each other's strengthsC. Mutual respect and trustD. Frequent conflicts50. What is the purpose of a Risk Assessment in business?A. To identify and manage potential risksB. To provide legal adviceC. To conduct medical examinationsD. To teach cooking classes51. Which of the following is a correct way to begin a business negotia tion?A. "Let's get straight to the point,"B. "Hello friends,"C. "Hi unknown,"D. "Dear nobody,"52. What does "DAP" stand for in shipping terms?A. Delivered At PlaceB. Direct Access ProtocolC. Daily Activity PlanD. Digital Asset Protection53. Which of the following is a common business practice when attendinga business conference?A. Avoiding networking opportunitiesB. Dressing casuallyC. Engaging with other attendeesD. Using a cell phone constantly54. What is the main purpose of a Strategic Plan in business?A. To outline long-term goals and strategiesB. To predict future market trendsC. To provide travel plansD. To list employee birthdays55. Which of the following is a correct way to address a business prese ntation to an international audience?A. "Good morning/afternoon/evening everyone,"B. "Hey folks,"C. "Hello random people,"D. "Hi strangers,"56. What does "CFR" stand for in shipping terms?A. Cost and FreightB. Central Finance ReportC. Customer Feedback ReviewD. Comprehensive Financial Review57. Which of the following is a key element of a successful internation al business transaction?A. Ignoring cultural differencesB. Focusing solely on one's own interestsC. Understanding and respecting cultural nuancesD. Frequent changes in negotiation tactics58. What is the purpose of a Market Research in business?A. To gather information about market conditions and customer needsB. To provide legal adviceC. To conduct medical examinationsD. To teach cooking classes59. Which of the following is a correct way to end a business negotiati on?A. "Thank you for your time,"B. "Goodbye everyone,"C. "See you next time,"D. "Take care,"答案1. A2. B3. B4. B5. A6. A7. C8. A9. A10. A11. C12. A13. A14. A15. C16. A17. B18. A19. A20. A21. B22. A23. A24. A25. B26. A27. A28. A29. C30. A31. A32. A33. C34. A35. A36. A37. C38. A39. A40. A41. C42. A43. A44. A45. B46. A47. A48. A49. C50. A51. A52. A53. C54. A55. A56. A57. C58. A59. A。
MS Project 练习
MS Project EXERCISES 第4章项目范围和进度计划管理Exercise 4.1Using the information provided below, construct a simple WBS table for the project example.Project Outline – Remodeling an ApplianceI Research PhaseII Design and Engineering PhaseIII Testing PhaseIV Manufacturing PhaseV Sales PhaseI Research PhaseA. Prepare product development proposal1) Conduct competitive analysis2) Review field sales reports3) Conduct technological capabilities assessmentB. Develop focus group dataC. Conduct telephone surveysD. Identify relevant specification improvementsII Design and Engineering PhaseA. Interface with Marketing staffB. and so onIII Testing PhaseIV Manufacturing PhaseV Sales PhaseExercise 4.2Consider the following information that you have compiled regarding the steps needed to complete a project. You have identified all relevant steps and have made some determination regarding predecessor/successor relationships. Using MSProject, develop a simple Network diagram for this project, showing the links among the project activities.Activity PredecessorsA – Survey site -B – Install sewer and storm drainage AC – Install gas and electric power lines AD – Excavate site for spec house B, CE – Pour foundation DExercise 4.3Suppose we have a complete activity predecessor table (shown below) and we wish to create a Network diagram highlighting the activity sequence for this project. Using MSProject, enter the activities and their predecessors and create a complete activity Network diagram for this project.Project - Remodeling an ApplianceActivity PredecessorsA. Conduct competitive analysis -B. Review field sales reports -C. Conduct tech capabilities assessment -D. Develop focus group data A, B, CE. Conduct telephone surveys DF. Identify relevant specification improvements EG. Interface with Marketing staff FH. Develop engineering specifications GI. Check and debug designs H J. Develop testing protocol G K. Identify critical performance levels J L. Assess and modify product components I, K M. Conduct capabilities assessment L N. Identify selection criteria M O. Develop RFQ M P. Develop production master schedule N, O Q. Liaison with Sales staff P R. Prepare product launch QExercise 4.4Suppose that we add some duration estimates to each of the activities from exercise 4.2.A portion of the revised table is shown below. Recreate the Network diagram for this project and note how MS Project uses nodes to identify activity durations, start and finish dates, and predecessors. What is the critical path for this network diagram? How do we know?Activity Duration PredecessorsA – Survey site 5 days -B – Install sewer and storm drainage 9 days AC – Install gas and electric power lines 4 days AD – Excavate site for spec house 2 days B, CE – Pour foundation 2 days DProblem 4.5Suppose we have a complete activity predecessor table (shown below) and we wish to create a Network diagram highlighting the activity sequence for this project. Using MSProject, enter the activities, their durations, and their predecessors for Activities A through R. Note that all duration times are in days.Project - Remodeling an Appliance设备的改造Activity Duration PredecessorsA. Conduct competitive analysis 3 -B. Review field sales reports 2 -C. Conduct tech capabilities assessment 5 -D. Develop focus group data 2 A, B, CE. Conduct telephone surveys 3 DF. Identify relevant specification improvements 3 EG. Interface with Marketing staff 1 FH. Develop engineering specifications 5 GI. Check and debug designs 4 HJ. Develop testing protocol 3 GK. Identify critical performance levels 2 JL. Assess and modify product components 6 I, KM. Conduct capabilities assessment 12 LN. Identify selection criteria 3 MO. Develop RFQ 4 MP. Develop production master schedule 5 N, OQ. Liaison with Sales staff 1 PR. Prepare product launch 3 QProblem 4.6Now, continue developing your Gantt chart with the rest of the information contained in the table above and create a complete activity Network diagram for this project.Problem 4.7Identify the critical path for this project. How can you tell? (Hint: Click on the “Tracking Gantt” option.)Problem 4.8Suppose that we wished to incorporate lag relationships into our activity network. Consider the table shown below and the lag relationships noted. Develop an MS Project Gantt chart that demonstrates these lags.Activity Duration Predecessor RelationshipA. Wiring 6 NoneB. Plumbing 2 NoneC. HVAC 3 Wiring (Finish-to-Start),Plumbing (Finish-to-Finish)D. Interior construction 6 HVAC (Start-to-Start)第5章项目资源管理Problem 5.1Refer to the activity network table below. Enter this information using MSProject in order to produce a Gantt chart. Assume that each resource has been assigned to the project activity on a full-time basis.Activity Duration Predecessors Resource AssignedA. User survey 4 None Gail WilkinsB. Coding 12 A Tom HodgesC. Debug 5 B Wilson PittsD. Design interface 6 A, C Sue RyanE. Develop training 5 D Reed TaylorProblem 5.2Using the above information, produce a Resource Usage sheet, identifying the total number of hours and daily commitments of each project team member.Problem 5.3Refer to the activity network table below. Suppose that we modified the original table slightly to show the following predecessor relationships between tasks and resources assigned to perform these activities. Enter this information using MSProject in order to produce a Gantt chart. Assume that each resource has been assigned to the project activity on a full-time basis.Activity Duration Predecessors Resource AssignedA. User survey 4 None Gail WilkinsB. Coding 12 A Tom HodgesC. Debug 5 A Tom HodgesD. Design interface 6 B, C Sue RyanE. Develop training 5 D Reed TaylorUsing the Resource Usage view, can you determine any warning signs that some member of the project team has been overassigned to the project team?Click on the Resource Graph view to determine the specific days when there is a conflict in the resource assignment schedule.Problem 5.4Using the information provided in problem 12.3 above, how might you resource level this network to remove the conflicts? Show how you would resource level the network. From a schedule perspective, what is the new duration of the project?第9章项目的跟踪与监控Problem 9.1Using the following data, enter the various tasks and create a Gantt chart using MS Project. Assign the individuals responsible for each activity and once you have completed the network, update it with the percentage complete tool. What does the MS Project output file look like?Activity Duration Predecessors Resource % completeA. Research product 6 - Tom Allen 100B. Interview customers 4 A Liz Watts 75C. Design Survey 5 A Rich Watkins 50D. Collect Data 4 B, C Gary Sims 0Problem 9.2Now, suppose we assign costs to each of the resources in the following amounts:Resource CostTom Allen $50/hourLiz Watts $55/hourRich Watkins $18/hourGary Sims $12.50/houra. Create the resource usage statement for the project as of the most recent update. What are project expenses per task to date?Problem 9.3Use MSProject to create a Project Summary Report of the most recent project status.Problem 9.4Using the data shown in the network precedence table below, enter the various tasks onto MSProject. Then select a date approximately halfway through the overall project duration and update all tasks in the network to show current status. You may assume that all tasks in the first half of the project are now 100% completed. What does the Tracking Gantt look like?Project - Remodeling an ApplianceActivity Duration PredecessorsA. Conduct competitive analysis 3 -B. Review field sales reports 2 -C. Conduct tech capabilities assessment 5 -D. Develop focus group data 2 A, B, CE. Conduct telephone surveys 3 DF. Identify relevant specification improvements 3 EG. Interface with Marketing staff 1 FH. Develop engineering specifications 5 GI. Check and debug designs 4 HJ. Develop testing protocol 3 GK. Identify critical performance levels 2 JL. Assess and modify product components 6 I, K M. Conduct capabilities assessment 12 LN. Identify selection criteria 3 MO. Develop RFQ 4 MP. Develop production master schedule 5 N, O Q. Liaison with Sales staff 1 PR. Prepare product launch 3 Q。
产品竞品分析报告PPT
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盈利情况
与上一年的比较
20XX年基本情况
简单的介绍本年的工作基本情况，表明几个比较的基本 方面，结合下面的图形做出直观的对比。简单的介绍本 年的工作基本情况，表明几个比较的基本方面。
COMPETITIVE PRODUCT ANALYSIS
输入企业名称
汇报人：某某某
部门：某某部
目录 1 2
CONTNETS
3
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产品调研背景 盈利情况 竞品介绍 建议与总结
产品调研背景
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盈利情况
23%
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35% 添加标题内容
11%
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16%
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59% 添加标题内容
19%
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21%
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16% 添加标题内容
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