牛津英语模块四 unit1 advertisements
advertisement（牛津版M4,U1）.pdf
advertisement（牛津版M4,U1）.pdfTeaching material: Advertisements in Unit 1, Module 4 ( Advance with English, Yilin Publishing House)Type of lesson: Reading Ⅰ★The analysis of the teaching material:The teaching material deal with the topic of advertisements, consisting of three parts. In the first part , it serves as an introduction , bringing readers’ attention to the topic. The second part is the main body which contains three segments with subtitles, talking about the definition of advertisements and the classification of advertisements , the commercial advertisements may not tell the truth and the aims of public service advertisements. The last part can be viewed as a summary of what has been addressed about and advertisements and the writer gives readers aome suggestion when we are faced with ubiquitous advertisements.The teaching material is an expository writing and the reading strategy concerning this genre is presented in the book. Therefore, the students are expected to be acquainted with the structure of an expository writing. Besides the structure of the passage, through reading the passage, students will have a better understanding of advertisements and know how to deal with advertisements when they buy the product or service the ad promotes. It will cultivate students’ ability to distinguish “bad” ads from good ones and make sensible decisions.★The analysis of students:The topic of advertisements seems to be familiar to students and moving songs. Beautiful pictures and celebrity endorsements are all attractive to students. However, commercialadvertisements are so overwhelming that senior high students may not have the ability to see through the tricks hidden in those advertise ments. What’s more , students often ignore the existence and significance of PSAs , which plays a great role in the cultivation of social morality.In the Welcome to the Unit, the students have got a rough idea of what will be discussed in the unit, which will make it easier for them to understand the passage. Students in Grade Ten haven’t read many expository writings, it may be difficult for them to analyze the structure of the passage but the subtitles can help a lot..★Teaching aims and purposes:1. Knowledge and Ability:Students can achieve the comprehension of the reading material by using the corresponding reading strategies, such as skimming the text for the main idea, scanning the text for specific information and paying attention to the structure of the text.2. Process and Approaches:Students are expected to know how to analyze an exposition.Students are expected to take an active part in the class and connect their own experience with what they are reading.3. Emotional attitude and Value:Students are expected to know the definition and classification of advertisementsStudents are encouraged to express their ideas about advertisements and cultivate their abilities to distinguish different ads and make wise decisions about purchases.★Teaching focuses:1.The teacher should help students to analyze the structure of the passage2. The teacher should help students to grasp the gist of the reading passage..3. The teacher should enable students to develop their reading ability.★Difficult areas for students:1.Students may find it difficult to understand the tricks hidden in the slogans of some advertisements.2.Students may find it difficult to master the structure of an expository writing and write an exposition.★Teaching methods and principlesVisual and audio methodInteractive methodCommunicative methodTask-based learning★Teaching aids:ProjectorA ComputerSome color pensTeaching ProcedureStep 1 Lead-in1. Ask the Ss: What do you think of your school life?----Try to connect the Ss’ answer s with school clubs.2. Group workSuppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. You can only use three sentences at most.Ask some students to give their sentences and tell the Ss “What you did just now is in fact a kind of advertising.”Ask the Ss: Have you realized what you did just now is actually a kind of advertisement?----introduce the topic of the class---AdvertisementsStep 2 What is an advertisement?1. Ask the Ss “What is an advertisement?” Let them use their own words.The Ss may have difficulty expressing it clearly and properly.----We are so used to advertisements that we often ignore them. So today we are going to read a passage about advertisements and try to learn more.2. Ask the Ss to read the passage (the part of “What is an advertisement?”) to get the author’s definition of advertisements.An advertisement provides information and uses persuasive languages and exciting images to encourage people to buy a product or service or believer in an idea.3. More questions to help the Ss understand this part:Where can we see advertisements? ---Media--- Billboard, newspapers, magazines, the Internet, radio, television…What types of advertisement do we have?---(1) Commercial ads (2)PSAs4. Show the Ss some pictures of the two kinds of ads and ask the Ss to tell which type they belong to.It is very easy for the Ss to tell the types. Then ask:What’s the difference between commercial ads and PSAs?Commercial ads--- To sell things; to get profits and money.PSAs--- To educate peopleStep 3 Does an advertisement tell people the complete truth?Up till now, we have learned something about advertisements and it is true that we can get a lot of information from advertisements. But do you think all the ads are trying to tell us the complete truth?1. Ask the Ss to skim the text to get the author’s answer to this question “Does an advertisement tell people the complete truth?”-----Even if an ad does not lie, it does not mean it tells you the complete truth.2. Ask the Ss to have a more careful reading and ask the Ss to discuss how the writer support his idea---The writer uses two examples to support his idea.3. Then ask the Ss: Does the writer make any conclusion about this part?---Yes. “We must not fall for this kind of tricks.”4. According to the above three parts, explain to the Ss the structure of expository writing:(1)Even if an ad does not lie, it does not mean it tells you the complete truth---Subject/topic(2)Two examples --- Supporting details(3)We must not fall for this kind of trick! ---ConclusionStep 4 Public service advertisementsAsk the Ss to use the idea of expository writing to read part 3. Ask them to find the topic, supporting details and conclusion of this part.Subject/ topic—PSAs are meant to be helpful to educate people.Supporting details—examples ---(1) Deal with large social issues(2) About public service projects(3) Teach us how to live healthy livesConclusion --- All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.Step 5 Structure of the whole passageNow we’ve learned more about advertisements and the structure of the expository writing. Let’s come back to the whole passage to see whether the whole passage follows the structure or not.Topic --- AdvertisementsSupporting details---- (1) What is an advertisement?(2) Does an advertisement tell people the complete truth?(3) Public service advertisementsConclusion ---- Be smart about advertisements!You see, the whole passage also follows the structure and it will be easier for you to read or write an expository writing if you follow the structure. Now let’s have a practice.Step 6 ApplicationWrite an outline for a passage with the topic “Our s chool is a good one”. Try to use the structure we’ve talked about in this class.Subject:Supporting details:Conclusion:I can see that you are really proud of your school and speak loudly for it. “Our school is a good one. Come on and join us!” Do you think what you did is again a kind of advertisement? Yes. So let’s come back to advertisements.Step 7 Discussion1. Enjoy two ads(video). Ask the Ss to tell what type they belong to and ask them toexpress their own opinion about the ads.2. It seems that you can clearly express your own opinion about ads. So what do you thinkmakes a good advertisements?(If time is limited, teacher can make a conclusion here. If time permits, ask the Ss to discuss and make a conclusion.)Step 8 Group work ---designingNow I think you have got some idea about what is an advertisement, the types of ads, what are the two types are like and what makes a good advertisement. Now we are going to design one. Don’t worry about your designs. We are not the members of an advertising company. We are just try to experience the process and try to learn more about ads.1. Design a commercial ad: try to sell a kind of ice cream to students;(If they have their own idea, it is also accepted.)2. Design a PSA about school life.(Protect grass; save water; respect teachers…)Divide the class into two large groups. One group is to carry out task 1 and the other task 2. We have mentioned that we can see ads in newspapers, magazines, on TV, the radio, billboards and so on. So you can choose one of the media for your ad. If it is in the paper, draw it out; if it is a video, act it out; if it is music, sing it out; if it is on the radio, just speak out.Step 9 ConclusionToday we read a passage about ads. We talked about the structure of expository writing and also experienced the process of designing an ad. Now I’m sure you are clearer about ads. But don’t forget: be smart about ads in your daily life.Step 10 HomeworkWrite a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).。
牛津版下Module 4 Unit1 Reading Advertisements
Reading:ຫໍສະໝຸດ Advertisements
1st Period
Lead-in:
What kind of product or service is being advertised? learn more about ads
Water protection
2.What about the idea of this ad? 3. Do you think it will take effect?
Fast-reading
1 What do advertisements encourage people to do?
To buy a product or service or believe in an idea.
Task Two
T
not only
/F
1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
Not all
3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. PSAs 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA.
Sales of Coco Cola
Which ad do you like and why?
牛津高中英语模块四Unit-1英文说课讲稿
Unit 1 advertisement (welcome to the unit)Hello, everyone. I am XXX from XXX college. Today I am pleased to have an opportunity to talk about some of my teaching ideas. My topic is welcome to the unit taken from Unit 1, Advertisement Module 4. My teaching plan will include three parts. They are analysis of the teaching material, teaching methods and teaching procedures.Part 1. Analysisi of the teaching material1.status and functionAdvertising is the theme of this unit. In welcome to the unit not only provides a chance for students to get an idea of advertisement in their daily life, and then ask Ss identify the differences between these two types of advertisements, but also practice Ss’s oral English through this topic.2.Teaching aims and demandsBased on the analysis of the teaching material, I have chosen the following as the teaching aims.1.To make students aware of the role of advertising in our daily life2.To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them3.To discuss the last three questions to improve their speaking ability4.By completing this lesson, ss will gain some knowledge about advertisements, the social effectss of advertisement, and ss could distinguish the advertisement true or not in our daily life.3.Teaching important and difficult points1.To help Ss understand the role of ads2.How to develop Ss’ speaking ability by expressing their opinions in the discussionPart II The teaching methodsDiscuss in pairs or in groupsCommunicative teaching methodAudio-visual teaching method“ Task- based” teaching methodPart III Teaching proceduresI have designed the following stepsStep 1 GreetingBefore talking about advertisement, ask one student to sing a song or anything he/she do is relation to English. The purpose of What I design is Ss will be happy and have a very good mood to go on with this lesson.Step 2 Lead-inWith the happy atmosphere in class, I will start my topic by the way. Ask them 3 questions to discuss, they are: Do you like reading or watching advertisements?What kind of ads do you like best? And why?Where can you find advertisements?I will give the Ss enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interst in the topic.Step 3 SpeakingI ask Ss to open their books to Page 1, let Ss observe these six pictures, and discuss them in groups of four and try to answer the following questions:1) What can you see in the picture?2) What can you read on it?3) What does it persuade us to do or what does it try to tell us?Through discussing in groups, my turn to conclude this step, I tell them that you can see that advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Next please look at the table below and then go through the six pictures again. Later on put each of them in the correct group. Which one’s function is to sell a product or s ervice? And which one’s function is educate about people? Let Ss realize the difference between the two.In this step, I set 4 questions to discuss. The purpose is encourage Ss to express their opinions and practice their oral English. The questions are:1) Have you ever bought a product or service after reading or watching an ad?2) What was it? Now do you believe that advertisements tell the complete truth?3) What is/are your favorite advertisement(s) making you think about problems in society or about people who need help? Why?4) What do you think makes a good advertisement?From the above what I’ve drilled in class, I think that most of Ss have knowed what an advertisement is and realize the role of them in our lives.Step 5 Homework1. Ask students to read the passage in Part B on page 95 in workbook as their homework. Teachers can check the answers in or after class2. Let them preview the next period, especially the new words in the instructions or requirements but not included in the wordlist.Unit 1 advertisement (reading)Hello, everyone. I am XXX from XXX college. Today I am pleased to have an opportunity to talk about some of my teaching ideas. My topic is advertisement taken from Unit 1, Module 3. My teaching plan will include three parts. They are analysis of the teaching material, teaching methods and teaching procedures.Part 1. Analysisi of the teaching material1.status and functionThis is the second period of this unit. The topic of this unit is advertisement. In this period, students are demanded to learn more about advertisements, need identify the differences between commercial advertisements and public service advertisements. Because this article is an expository writing, let the Ss to learn how to read an expository writing.2.Teaching aims and demandsBased on the analysis of the teaching material, I have chosen the following as the teaching aims.1).To learn more about advertisements2).To learn how to read a expository writing3).To read the passage Advertisements and complete related answers4).To improve their reading comprehension skill by fully participating in all activities3.Teaching important and difficult points1)How to improve their reading ability through teaching activities2)How to let them gain some insight into advertisements and help them deal with advertisements in their daily life3)The usages of some key words4.Teaching AidsA computer and overhead projectorA blackboard and some chalkPart 2 Teaching MethodsDiscuss in pairs or in groupsCommunicative methodAudio-visual teaching method“ Task-based” teaching methodPart III Teaching procedures and purpose of my designingI have designed the following steps to train their ability of reading.Step 1 GreetingBefore talking about advertisement, ask one student to sing a song or anything he/she do is related to English. The purpose of What I design is under this homorous atmosphere Ss will be happy and have a very good mood to go on with this lesson.Step 2 Lead-inAsk the Ss to review what we discussed six advertisements in the last lesson and talked about their effects on us.It stimulate s the Ss’ interest and draw their attention at the very beginning of the lesson. So I call Ss’ memory to show some advertisements from the net I found and lead in new lesson.Step 3 Fast readingThis step is the most important part of this lesson, because the students are going to do the reading. And the whole reading is conducted with the strategies instructed first. And they, then, they will put the strategies into practice .I would tell the students that usually it is not necessary to read an article word by word or sentence by sentence to get some information, then show them one of reading strategys——skimming.Ask the Ss to read the text quickly and answer the three question in Part A, then check the answers they find. Step 4 Deep readingI will give 3 minutes to Ss to read the “reading strategy”, let Ss know what an expository writing and what the expository article basic format is.This time I will let Ss read again while I play the recording. what I design is following the recording to read, and trainning their listening at the same time.Then let the students work in pairs, one student reads the question and the other answers it. If it is false, let him or her correct it.With the tasks in step 3 and step 4, the students can grasp the reading skills easily.Step 5 Post-readingLet the students discuss in groups and ask them to scan the text and find out how many parts the text can be divided into and get the main idea for each part.Then encourage the students to learn to compare the differences between commercial ads and public service ads.Step 6 Homeworkto complete the remaining exercises on page 4 and 5.to do parts A1 and A2 on page 90 in workbookPart IV Blackboard DesignUnit 1 advertisement (word power)Good afternoon, ladies and gentlemen! I am XXX from XXX college. Today I’m very delighted to have the opportunity to share my ideas about how to teach Word power.My teaching plan includes 4 parts. They are:My understanding to this lesson Teaching MethodsTeaching procedures and Blackboard DesignPart 1. My understanding to this lessonA. Status and FunctionThis is the fourth period of this unit. The topic of this unit is advertisement. In this period, students are demanded to learn how to create adjectives by adding suffixes to nouns or verbs and also talks about vocabulary that is used in sales and marketing.B. Teaching aims and demands(1) To review the word formation and learn more common suffixes(2) To expand their vocabulary about sales and marketing(3) To complete the exercises designed to reinforce the words to be learnt in the word powder(4) To help them grasp the rules of word formation and learn how to apply them in English learningC. Teaching important and difficult points(1) How to make use of word formation to enlarge their vocabulary and improve their reading ability(2) How to make the students to realize the rules of word formation and use it to understand and remember new words(3) The usage of some wordsD. Teaching Aids:A computer and overhead projectorA blackboard and some chalkPart II. Teaching MethodsDiscuss in pairs or in groupsCommunicative methodAudio-visual teaching method“ Task-based” teaching methodPart III. Teaching procedures and purpose of my designingStep 1 Lead-inGreetingsAsk the students to have a discussion with their partners about the topic in Part E. Ask some pairs to act out their dialogue.Purpose: It is very important to stimulate the students’ interest and draw their attention at the very b eginning of the lesson. So I create the discussion in pairs to review and lead in to the new lesson.Step 2 Vocabulary learningI’ll arrange three activities in this step.Activity 1: discussionFirst I’ll ask the students some questions about advertiseme nt.Then I show some words on the screen, let Ss to notice whether these words are similar with. Examples are: happy →happily, happinesscare →careful, carelessI try to let the ss give me more examples, make the students to realize the rules of word formation by their own first.Activity 2: Using suffixesFrom the above discussion we’ve discussed, I put a following table on the screen, they are some other ways to form adjectives from nouns and verbs.need to remove the final letter(s) of a word before adding a suffix. Usually we can get the meaning of the word created by adding suffixes.Activity 3 PracticingI’ll ask the ss to read the advertisement and fill in the blanks with the adjectives by adding the correct suffixes to the words in brackets. Finally check the answers as a whole.Purpose here is, by completing the exercises designed is to reinforce the rules of word formation have been learnt in the word powder.Step Three: Vocabulary ExtensionContinuing the last lesson we learnt something about advertisements, then I’ll show a short text about sales and marketing on the screen. Pick some words and phrases in blue out and explain theirs meaning. Teach the ss to read the words and phrases, give the ss a few minutes to learn them by heart. Ask the students to do Part B by themselves first. Then check the answers.Purpose: In this step, I use Audio-visual teaching method to make it easy for the students to learn and remember the words; to meet the demands of different students and enlarge their vocabulary.Step Four: HomeworkList 10 more adjectives by adding suffixes to nouns or verbs.Purpose: in this way, the students can enlarge his/her vocabulary, the other side grasp the rules of word formationPart IV Blackboard DesignUnit 1. Grammar and UsageTeaching Aims:l To learn the direct and indirect speech and how to change from one to the otherl To identify the differences between direct and in direct speechl To learn how to use reported speech in statements, questions, and imperative sentencesl To complete the relevant written tasks to reinforce the grammar and usagel To apply what they learn to practice by fulfilling some written mistakes.Teaching Key Points & Teaching Difficulties:How to help them understand the changes when changing direct speech into indirect speechThe usages of persuade and discourageHow to apply the grammar rules to compete the related exercises correctlyTeaching Procedure:Step One: Leading-inT: (Greet the class as usual) Now boys and girls, please look at the screen. There is a short dialogue. Read it carefully and answer the two questions.‘What are you going to do this summer holiday,’ Tom asked Ann. ‘I am going to travel to Beijing with my parents.’ said Ann.What did Tom ask Ann?(This step is to attract their attention to direct speech and indirect speech. Later collect their answers on screen.)T: Wonderful! Yon can notice that when you answer my questions you have made some changes to the original sentences. In fact your answers are written in reported speech or indirect speech while theoriginal sentences in direct speech.Step Two: Direct and Indirect SpeechT: Ok. This is what we will talk about today. Now please open your text books at page 8. Go through the group 1 and 2 to answer the next two questions:What are direct speech and indirect speech?How can we change direct speech into reported speech?(Have students analyze the sample sentences. Give them some time to discuss the sentences in pairs first and then check the answers.)We can do it by changing what has been said to an object clause or an infinitive phrases.(Make sure they understand what direct and indirect speech is. Help the students to grasp the meanings of the sample sentences. Explain them to the students if necessary.)T: Very good! ThenWhen you change direct speech into indirect speech, what else should you make changes to besides the major changes in sentence structure?T: Now please go through the group 3 carefully, especially the tables. You can exchange your ideas with your classmates around you and think about the above question carefully.)Ss: Other changes in:Personal pronounsTensesAdverbials of time and placeOther casesT: Good! Next please consider how to change the following sentence in direct speech into reportedspeech.‘Light travels at a great speed,’ said the teacher.Ss: The teacher said that light travels at a great speed.(It doesn’t matter whether they are able to give correct an swer. This is just to help them to realizesomething different when changing direct speech into indirect speech.)T: So you can see we made no changes to the sentence in direct speech. Dou you know why? Please look at the tip on the left and recall what you have learnt before and them tell me the reason.Ss: …Tips:We do not change the tense when we report a proverb or a fact that doesn’t change over time.T: Terrific! And I can show you more examples as follows:My teacher told me that practice makes perfect.The teacher said that light travels faster than sound.(Ask them go through the content on page 8 again and deal with any questions raised by the students.Last let them finish the exercise on page 9. Make sure they know what to do.)Step Three: Reporting statements, questions, and imperative sentencesT: Ok, let’s go on to learn how to report sentences in statements, questions and imperative sentences. Please turn your book to page 10. Go through them one by one and share your ideas with your partner. Later on tell me:How to report statements, questions, and imperative sentences?(Give them enough time to go through them and help them summarize the following:²Statementsl Use noun clauses introduces by that to report statementsl Say and tell are common reporting verbse.g. ‘There two main types of advertisements,’ the writer said to us.→The writer told us that there two main types of advertisements.²Questionsl Use noun clauses introduced by whether/if to report Yes/No questionsl Use noun clauses introduced by WH-words to report WH-questionse.g. ‘Are all advertisements playing tricks on us?’ I asked her.→ I asked her whether/if all advertisements playing tricks on us.e.g. The teacher asked Tom ‘What’s the matter?’→ The teacher asked Tom what was the matter.²Imperative sentencesl Use the structure: reporting verb + object + (not) to-infinitive to report imperative sentencesl Ask and tell are common reporting wordse.g. ‘Don’t touch anything in the lab without permission.’ said the teacher.→ The teacher told us not to touch anything in the lab without permission.e.g. ‘Turn down the radio please, Tom.’ Jen said.→ Jen asked Tom turn down the radio.T: You’ve done a good job. Now you can overview what we have learnt on page 10. If you have any difficulty, ask me for help.(After this let them complete the Part A on page 11.2. asked in what way it was different from other English learning software3. asked how it could help him to remember English words4. asked whether/if it taught listening and speaking5. asked what the designer would do if she was not satisfied with the software.6. asked whether/if it was user-friendly( After this, give the students a few minutes to ask for help if they have any questions)Step Four: Language Points1. recommend vt. 推荐；建议、忠告recommend sth to sb = recommend sb sth 向某人推荐某物recommend doing sth 建议做某事recommend sb to do sht 建议某人做某事recommend that … 接宾语从句用虚拟语气“should do”should可以省e.g. They recommend Tom to do the job.e.g. The doctor recommend that she (should) stay another week in hospital.2. remind sb of … 提醒某人某事…；使某人想起…remind sb to do sth提醒某人去做某事e.g. The film remind him of his happy childhood.e.g. My father often reminded me to behave myself at school.Step Six: Homework²To do Part C2 and C2 on page 92²To preview the taskUnit 1 advertisement taskGood afternoon, ladies and gentlemen! I am XXX from XXX college. Today I’m very delighted to have the opportunity to share my ideas about how to teach Word power.My teaching plan includes 4 parts. They are:My understanding to this lesson Teaching MethodsTeaching procedures and Blackboard DesignPart 1. My understanding to this lessonA. Status and FunctionThis is the fifth period of this unit. The topic of this unit is advertisement. In this period, it requires students to write an advertisement. Students will first learn to listen for statistics and descriptions, then to state opinions and give supporting reasons, and finally use different sentence types correctly to design an advertisement. Students will practise the skills of listening, speaking, reading and writing.B. Teaching aims and demands1. To train and improve the students’ abilities of listening, speaking, reading, and writing2. To learn how to listen for statistics and descriptions, and how to state opinions and five supporting reasons3. To apply what they have learnt to design a advertisement for a chocolate barC. Teaching important and difficult points1. How to improve their integrated skills through these activities2. How to help them to write an advertisement for a product3. The usage of some key words and structuresD. Teaching Aids:A computer and overhead projectorA blackboard and some chalkPart II. Teaching MethodsDiscuss in pairs or in groupsCommunicative methodAudio-visual teaching method“ Task-based” teaching methodPart III. Teaching procedures and purpose of my designingI have designed the following stepsStep 1 GreetingBefore talking about advertisement, ask one student to sing a song or anything he/she do is relation to English. The purpose of What I design is Ss will be happy and have a very good mood to go on with this lesson.Step 2 lead-inFirst I would like to ask some questions. Since you have studied English for years, 1) are you at listening? 2) what difficulties do you have in listening?It is to focus the students’ attention on the thyme of this part. Encourage them to relate it to their own experiences and speak as they like.Step 3 listeningI’ll ask the ss to open their book on page 12. learn together numbers in statistics like fractions, decimals and percentages. What’more, learn some words and phrases that describe an increase, a decrease, no change, trends, a range, an average and a limit.Purpose: it is easier to grasp statistics and descriptions than before learning it.Then, the ss listen five short descriptions, and write down the statistics in the blanks on page 12. Play the tape twice for them to complete the exercise. If possible, I can play a third time for the students to get a better understanding.After finishing this execise, turn to next, listen to the announcement and complete a bar chart for future reference.Step 4 Writing an advertisementGo on with this step, how to write an advertisement for a product ChocoLoco Barusing the information we have collected in the above steps. First I will give you two popular advertisements to look at for ideas but some words are missing. Please use the given words to complete them. Each word can onlybe used once.After checking the answers, show the ss the following demands for chocoloco Bar’sadvertisement.Try our ChocoLoco Bar!Ø Taste/lookØ BenefitsØ Price/discountsØ Where people can buy the productAsk them to do it in group of four. Remind them they can add something related. If they can’t finish, let them complete it after class. They can surf the Internet to get more help.Step 5 homeworkTo go over the taskTo complete the advertisement after classTo preview the ProjectPart IV Blackboard DesignUnit 1 Advertisement project developing an ad campaignGood afternoon, ladies and gentlemen! I am XXX from XXX college. Today I’m very delighted to have the opportunity to share my ideas about how to teach Word power.My teaching plan includes 4 parts. They are:My understanding to this lesson Teaching MethodsTeaching procedures and Blackboard DesignPart 1. My understanding to this lessonA. Status and FunctionThis is the sixth period of this unit. The topic of this unit is advertisement. In this period, students are asked to develop an advertisement campaign, which will promote an issue dealing with public welfare.B. Teaching aims and demands1. To learn about some basic information about an ad campaign2. To apply what they have learnt to develop an ad campaign3. To catch the correct direction of the development of the society, so that they can do more for our country.C. Teaching important and difficult points1. How to help them to develop an ad campaign2. The usage of some key wordsD. Teaching Aids:A computer and overhead projectorA blackboard and some chalkPart II. Teaching MethodsDiscuss in pairs or in groupsCommunicative methodAudio-visual teaching method“ Task-based” teaching methodPart III. Teaching procedures and purpose of my designingI have designed the following stepsStep 1 GreetingBefore talking about advertisement, ask one student to sing a song or anything he/she do is relation to English. The purpose of What I design is Ss will be happy and have a very good mood to go on with this lesson.Step 2 ReadingBefore reading, I’ll ask the ss what an ad campain is. I think the ss don't know clearly, so I’ll let them open their text books on page 18 to read the article silently as quickly as possible to answer the following questions: What is an ad campaign?What must you have in mind when you start a successful ad campaign?What questions must you first consider in an ad campaign?In this reading, the main purpose is getting a general idea of the passage, and know that people all over the world use the media to advertise for the benefit of the public or public welfare.Step 3 Developing an ad campaignFrom the above an ad campaign what the ss have learned, then next step, planning, conducting an ad campaign and promoting a public welfare issue. They are some steps for developing an ad campaignPlanning:n Work in small groups. Decide what the subject of your ad campaign will be. Choose one of the topics listed below or come up with one of your own.Animal protection Anti-smoking Anti-drugs Anti-littering The topic of our campaign will be :__________________________(Make sure that all the group members agree on the topic they choose and that different groups choose their topics relatively.)Preparing:n Discuss the following questions and write down your answers:1) Who is the audience for our ad campaign? _______________2) What do we want our ad campaign to say? _______________3) How do we reach our audience? _______________________(Ask students to discuss the three major questions first. Make sure all the members of theirgroup agree on the answers.)n Discuss the tasks listed below and decide which group member will responsible for each task. Write the names beside the work.Ø Research the topic and the audience _____________________Ø Design a logo for the campaign _________________________Ø Develop a slogan for the campaign ______________________Ø Choose the form of the media __________________________Ø Write an ad campaign proposal _________________________Ø Present the campaign to the class _______________________(In this step they should decide what each group member will be responsible for each task. Remember them that two or more people can work on the same task.)Producing:(If possible, let the students surf the Internet to find information they need from various resources on their topic. All the group members must discuss the information found and decide what to include in the ad campaign. T can help them to learn how to work together to complete the ad campaign. Set a deadline for it if they can not finish it in class.)Presenting:n Explain who your target audience is, what the campaign goal is, which forms of media you will use, and talk about the logo and the slogan.n Answer any questions raised by your classmates about your ad campaign.n Post your logo and slogan on the display wall of your classroom.Step 4 HomeworkØ To do Parts B1 and B2 on page 91 in WorkbookØ To do parts D1 and D2 on page 93 in workbookPart IV Blackboard Design。
新牛津译林版高中英语模块四 Unit 1 Reading 课件+练习
Commercial ads 1. A commercial
Public service ads
1. A PSA is often run
ads is one which someone for has paid _________ to advertise _________ a product or service.
4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can often give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA.
Does an advertisement tell people the complete Truth? Supporting detail 3 Public service advertisements
Read the text again and answer the questions.
1. Where are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television.
3. What do PSAs aim to do?
They aim to teach us and help us lead better lives.
Reading strategy: reading expository writing
牛津英语模块四unit1-unit4知识点教学文案
Unit 1 Advertising (Module 4)【考点释析】1. An advertisement provides information and uses persuasive language and excitingimages toencourage people to buy a product or service or believe in an idea.广告通过提供有关信息、使用劝导性语言和令人兴奋的图象来鼓励人们购买某种产品或服务或者是相信某种理念。
provide vt.供应, 供给vi.采取预防措施；赡养 provide forprovide food and shelter for a family 为家庭提供食物和住宿Sheep provide us with wool. 羊供给我们羊毛。
She provides for her family by working in a hospital. 她靠在医院工作来养家。
The school supplies books to the children. 学校供应孩子们书籍。
Cows supply us with milk. 奶牛给我们提供牛奶。
【拓展】provided/providing that… = on condition that…conj.倘若Provided/Providing that he doesn’t come, what shall we do?2. A commercial advertisement is one which someone has paid for to promote a productor service.商业广告是广告客户支付费用以推销某种产品或服务的广告。
① pay for sth 花钱买某物；付出代价，得到报应；偿还，赔偿pay three dollars for a hamburger 花三美元买了一个汉堡包You’ll pay for this mischief! 你会因恶作剧而受惩罚！She paid the price for her laziness. 她为自己的懒惰付出了代价。
牛津高中英语模块4知识点总结
4模块Unit1 Advertising重点短语1. be aware of 知道,明白,意识到I want you to be aware of the sItuatIon before It effects you.我希望在情况影响你前,你能察觉到。
2. play tricks on 欺骗,捉弄I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西,在我跟前使巧,送他公安局去!3. believe in 信任,相信4. be bored with 对……感到厌倦5. appeal to迎合,对……有吸引力Blue and red appeal to me, but I don’t like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。
6. trick sb into doing sth诱使某人做某事7. be satisfied with 对……感到满意Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8. be used to对……习以为常,习惯于There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9. fall for 上……的当,受……骗I can't believe you would fall FOR that old trick.我不相信你会上那老把戏的当。
牛津英语模块四 unit1 advertisements.ppt
Commercial ads
It tries to educate people about the social problems.
Public service advertisements
Introduction: Even if an ad does not lie, it doesn’t mean it is altogether innocent.
Supporting The examples of one toothpaste ad
details:
and an ad about a grocery
式）:
1) Introduction of subject
2) Examples and facts (Body)
3) Conclusion
Skimming Structure of the passage
Part 1 (1) We can find advertisements almost Introduction wherever we go.
Unit 1 Reading
Advertisements
Brainstorming
where
what
why
disadvantages
advertisements
how
advantages
attitudes
functions
Reading strategy:
Reading expository writing
not be a slave to them.
高中英语 牛津译林版高一 模块4 Unit 1 Advertising reading：advertisements (共32张PPT)
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An advertisement uses w__o_rd_sand _p_i_ct_u_r_es_to p_e_r_s_u_a_de_people to _b_u_y_a product or service or to _b_e_lie_v_e_i_n_an idea. There are two basic _ty_p_e_sof advertisements, --- _c_o_m_m_e_r_c_ia_l advertisements and _p_u_b_li_c__se_r_v_ic_e_ advertisements (PSAs).
--- _in_t_r_o_d_uc_t_io_n_of the subject
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1.What is an advertisement?
2. Where are the advertisements most commonly found?
3. What are commercial advertisements
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Cherish resources, protect the Earth!
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Cherish your life!
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ቤተ መጻሕፍቲ ባይዱ
Commercial advertisements
Public service advertisements
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说明文
Introduction of the subject
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Live young
1.Are you interested in the advertisement? Why?
Because of their exciting images , brief language and creative ideas.
2.What’s the purpose of the advertisement? It tries to persuade us to buy a product or service, or to believe in an idea. Commercial ads
Make teenagers want things that are bbusiness without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. --- Stewart H. Britt 做生意没广告犹如在黑暗中对女孩眨眼．你知 道你在做什么，但没有其他人知道。----布列特
‘Bright-teeth fights bad teeth!’
Yes to life, no to drugs
newspapers, magazines, the Internet, radio, television clever language and attractive pictures
Purposes
Validity(正 确性)
Commercial ads PSAs to promote a to educate people product or service about …
2. It usually follows the same basic format（格
式）:
1) Introduction of subject 2) Examples and facts (Body)
3) Conclusion
Skimming
Part 1 (1) Introduction
Structure of the passage
educate free of charge believable
examples
Advantages of ads.
Provide information about latest products. Increase sales by repeated advertising. Cut costs of newspapers and make them cheaper.
Not altogether innocent
Helpful and we can learn a lot…
Examples
Retelling
Advertisements
radio, TV…, images, languag e
commercials
PSAs
promote charged tricks
Types 1_______of advertisements Commercial ads PSAs 3______ Places Billboards, newspaper, magazines, 2_______ found the Internet... Similarities
persuade people to buy a Feature They 4__________ s product, or to believe in an idea. （特色） To teach us and advertise To5__________a Purposes 6______ product or service help us lead better lives Differenc es Attitudes 7______ not fall for this follow the advice they give to them kind of trick Examples 8____________
advertisements
how
advantages
attitudes
functions
Reading strategy:
Reading expository writing 1.Expository writing is meant to introduce you to basic information on a topic ______________________________________.
Conclusion: We must not fall for this kind of trick.
The structure of Para4
Introduction: PSAs use some of the same methods, but they are made to serve the public. ①PSAs aims to teach us and help us Supporting lead better lives. ②PSAs encourage details: people to support public service projects. ③PSAs teach people how to live healthy lives. Conclusion: All of these ads are meant to benefit the public, and you can learn a lot by following the advice they give.
It tries to educate people about the social problems. Public service advertisements
Unit 1 Reading
Advertisements
Brainstorming
what
where why
disadvantages
You can tell the ideals of a nation by it’s advertisements. --- Norman Douglas 从一个国家的广告可以看出这个国家的理 想． ----道格拉斯
Homework :
1.Try to retell the text. 2.Finish reading A &B on workbook.
Make the public aware of social problems.
Disadvantages of ads.
Mislead customers or cheat them of money. Give false or incorrect information.
Take too much time or space on TV or newspapers.
What’re the similarities and differences between commercial advertisements and public service advertisements?
Commercial ads & PSAs
Places found
Methods used
We can find advertisements almost wherever we go.
Part 2 (2-4) Some information about ads para2. The definition of ads & main types Body para3. Commercial ads para4. Public service ads Part 3 (5) The advice of the writer: Conclusion We must all use our intelligence and not be a slave to them.
Scanning
The structure of Para3 & Para4
introduction of subject supporting details (examples and facts ) conclusion
The structure of Para3
Introduction: Even if an ad does not lie, it doesn’t mean it is altogether innocent. Supporting The examples of one toothpaste ad details: and an ad about a grocery