CocaCola可口可乐公司英文介绍
合集下载
可口可乐英文介绍-精品
On September 3, 2019, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.
可口可乐英文介绍
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spant
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spant
The company operates a franchised system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
可口可乐英文介绍
The Coca-Cola Company is an American multinational beverage company and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups. And the company is best known for its flagship product Coca-Cola, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.Biblioteka Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Thank you
TThe CocaCola
Company’s logo
Company profile
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.Biblioteka Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Thank you
TThe CocaCola
Company’s logo
Company profile
可口可乐英文版演讲
future
Let's
➢Happiness ➢Passion ➢Vigor
LOGO
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious
SWOT Analysis Chart
WEAKNESSES
1.As Coca-cola company is a multinational corporation , it’s difficult to manage. 2.Coca-cola is a kind of high glucose carbonated drink ,therefore it is low in nutritional value. 3.The transport costs of raw material is high. 4.does not enjoy the number one position in India,Pakistan. 5.A lot of loyal pepsi customers are not enough loyal Coca-cola .
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
Let's
➢Happiness ➢Passion ➢Vigor
LOGO
Focus on the Market
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious
SWOT Analysis Chart
WEAKNESSES
1.As Coca-cola company is a multinational corporation , it’s difficult to manage. 2.Coca-cola is a kind of high glucose carbonated drink ,therefore it is low in nutritional value. 3.The transport costs of raw material is high. 4.does not enjoy the number one position in India,Pakistan. 5.A lot of loyal pepsi customers are not enough loyal Coca-cola .
On September 3, 2008, Coca-Cola announced the purchase of China Huiyuan Juice Group Limited.
可口可乐公司商务英语
reduce costs is conducive to environmental protection
Plastic bottles:Plastic bottles non-friable consumer easy to carry
transportation convenient summer plastic cost is lower than the cost of the glass bottle
2019/12/22
• Visible, Coca-Cola advertising strategy focus your audience to young people, advertising images with energetic young healthy image as the main body.
Product introduction and shape design
Nickname bottles The lyrics of bottles
2019/12/22
Product materials
packed in glass jars:the glass bottle recycling can be recycled to
2019/12/22
2019/12/22
Product feature：With the taste of cool and refreshing, off-dry and has its own dynamic brand image by consumers welcome, especially young consumers welcome caffeinated carbonated drinks Taste: plain vanilla zero zero
Plastic bottles:Plastic bottles non-friable consumer easy to carry
transportation convenient summer plastic cost is lower than the cost of the glass bottle
2019/12/22
• Visible, Coca-Cola advertising strategy focus your audience to young people, advertising images with energetic young healthy image as the main body.
Product introduction and shape design
Nickname bottles The lyrics of bottles
2019/12/22
Product materials
packed in glass jars:the glass bottle recycling can be recycled to
2019/12/22
2019/12/22
Product feature：With the taste of cool and refreshing, off-dry and has its own dynamic brand image by consumers welcome, especially young consumers welcome caffeinated carbonated drinks Taste: plain vanilla zero zero
可口可乐英文介绍
➢ One Company.
➢ As our journey continues, our shared passion is transforming the Coca-Cola Company. Each day we’re developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands.
The Coca-Cola Company is an American multinational beverage and public corporation, which is located in Atlanta, Georgia. Its current chairman and CEO is Mortar Kent.
➢ One Passion.
➢ The love at The CocaCola Company goes farther than our portfolio of brands, our people and our company. From our efforts to ensure that we have fair and inclusive workplaces to our responsibilities outside our business, we do our best to spread the joy of the Coca-Cola Company.
➢ One Team.
➢ At the Coca-Cola Company, it’s our people who make magic happen. Our job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them.
可口可乐英文介绍ppt
➢ One Team.
➢ At the Coca-Cola Company, it’s our people who make magic happen. Our job is to refresh the world, and it requires the vision, innovation, and passion of every single one of them.
知识回顾 Knowledge Review
祝您成功！Biblioteka ➢ One Passion.
➢ The love at The CocaCola Company goes farther than our portfolio of brands, our people and our company. From our efforts to ensure that we have fair and inclusive workplaces to our responsibilities outside our business, we do our best to spread the joy of the Coca-Cola Company.
➢ One Company.
➢ As our journey continues, our shared passion is transforming the Coca-Cola Company. Each day we’re developing meaningful and accelerated learning opportunities and anticipating the skills and resources we will need to meet our future demands.
可口可乐英文版
Ingredient
Expansion
The Coca-Cola Company namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.6 billion servings each day.
Background
The Coca-Cola Company is an American multinational beverage corporation of manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.
谢谢观看！！
Product
The Future
We have confidence for the future, hoping to enough to long-term view of the enterprise planning on track. We feel that the market has great potential young people, so will devotes to the development of young people to the market. There is no doubt that, in the near future, we enterprise could develop into a international enterprise
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise
To refresh the world To strengthen their community To create value nd make a difference
The main products
Coca-Cola
Sprite
Smart
Fanta Zero
Qoo
Successful strategy
➢Transnational Marketing ➢Local marketing ➢Sell good quality products ➢Products to be everywhere ➢Reasonable use of celebrity ➢Holding a joint ventures ➢Globally,begins with a single step
➢Introduction ➢Logo’s meaning ➢Products range ➢Market Strategies ➢Future
The history of Coca cola
➢In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia. ➢In 1887 Coca-Cola was luanched by Candler in America. ➢In 1892 Mr. Candler formed a Georgia corporation named the Coca-Cola Company. ➢1895 Coca-Cola is now drunk in every state and territory in the United States. ➢In1945 "coke" as a registered trademark of Coca-Cola Co. ➢In the 1920s, Coca-Cola came into the Chinese market ➢Now Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries.
/w_19rrfg2pr1.html
Short-term plan To provide regular amount of their products to restuarants vending Machines and convenient stores Intermediate –term plan To create new beverages Long-term plan The Coco-Cola company and six their largest partners try to sustain their workplace,marketplace environment and community