SNS营销价值和营销优势从何体现

SNS marketing where reflect the value and marketing advantages?SNS Web site now has some marketing cases, like many well-known brands are also doing marketing activities SNS website, the main mode of marketing is to implant the product or brand media SNS user interaction, such as the establishment of the group product or brand, or the use of implants or do activities in marketing the game and so on. Regardless of how the changes in its marketing approach, in which the key is to get back up the essence of SNS. Because if the SNS itself is not unique marketing value, then, why the effect is extremely great importance to advertisers to advertise in the SNS up and do the marketing? If it is simply a way for the group, play games implantation, do event marketing, why not in the traditional forums, munities, games, blog, search engine, video and other places, because the media can help achieve these sites, if the SNS's Traffic has been great, if the flow into it, even if they can get some ine, it also shows that no unique, because other traffic is also a great online media, so the flow does not choose the other SNS's advertisers The key reason.So, SNS in marketing, what is the core value of supporting it go, and go well, goes far?First, here Putting aside the marketing of specific, this can go to school, happy and other SNS sites to visit. SNS to be answered here is where the underlying core of marketing? Is the basis of its value es from what areas?The main basis of three aspects: there are real people in the above; the relationship between real; these means of munication between the real and the generated content and behavioral data. In addition, SNS inclusive, it is for all inclusive products and applications, which it has a marketing advantage. First of all, real people on it, means that these people in the SNS that someone's property, such as age, gender, hobbies, etc., which is the lowest level of SNS with the key value for enterprises, these identities can find it their own user groups and found that the basis of their characteristics. pared to other traditional online media, enterprises believe that the true human values. Second, the relationship between these people, with real people, there must be some social relations, munication between people will have the behavior, for the enterprise, where not only munication between the individual and the individual place, it can be munication between business and personal sites, such as Apple's built in the campus network Mac School, between the user became friends with Apple products, which for the business and establish munication between users a channel.Meanwhile, SNS site of the natural relationship between the social network also has a high marketing value, for example, now has to send popular SNS website features a virtual gift, if only a virtual gift itself, this is no big deal, the key is that these Virtual gifts given to the true relationship is used to friends and integrate into the social network among people, people use it to expressmutual feelings, the emotional activities, to expand the value of the gift, for example, in the delivery virtual perfume, if with a brand of perfume, the brand's image among the people directly embedded into the emotional event, the value of the brand image is greatly enhanced, the ads than TV or other media player can play a stronger effect, and SNS sites through a variety of promotions, direct users to the gifts, in large SNS, users can achieve a high participation level.There are real life-if only the relationship between the chain, which also has instant messaging is not it? So, what should SNS?Then, the third aspect, to show the unique value of the SNS, and that is it has a new type of transmission of information, for users, is a new way of munication, first it is different from the phone, instant messaging, munication, instant messaging is a text conversation between two people, no sound, but the perception of each other, or both parties need to be present at the same time, munication to plete, SNS munication and munication can be delayed, the two sides or parties may also be present ; SNS way through the sharing of information can be pushed to other friends, users do not municate one on one to plete, you can snap one to many, but the recipient can also choose to respond or not respond. is even more formal, more appropriate, or other relatively formal business munication. When the user in the school network and became friends when Apple, Apple's latest information on products or their retail outlets which offer care information can be pushed to users, and users are concerned about and like products, users, Users can also group by means of Apple University to municate and express their point of concern. This site is not just SNS munication between users of space and place, it can be to build relationships between businesses and consumers the chain places. Telephone munication with end users to use, cost and low efficiency, may also be disturbing, corporate to municate with users prone to the effects of spam, while the SNS may be the enterprises to establish their own channels of munication with the users of the best ways.We often say that people build a strong relationship between success chain is the core of QQ, and for enterprises, users and enterprises in the establishment of good relations between the chains, enterprises gain a petitive advantage is the key. The SNS is a corporate chain to establish good relations with the user the best one of the channels.For example, there is an apple in the college campus marketing group, adding more than 30 million users, the user can with Apple's products became friends and other acts of the points, with points you can buy Apple's virtual items have the opportunity to participate in sweepstakes, get the highest points of Apple's products; users through retail stores and Apple or Apple products entity became friends, they can always get apples and apple products, the latest information on the store, a discount store such information on that entity Apple products, the latest upgrade information and more. This full use of the SNS network edge, between the user and enterprise products, the formation of achannel of munication, and when the user logs SNS site, easy to see the latest Apple products or retail news, marketing products for businesses concerned, this than to receive convenient and effective. Access from the retail stores and user browsing the page to see the light of a retail store in Beijing friend an area of nearly 2,000 people, results from the message view, many users expressed their willingness to go to the store to see. In this way, not just brand promotion, but also from the fact promote sales.In addition, the user can understand Apple's video products provide features, you can have a group with other Apple products like Apple products or users to interact and exchange products, mutual feelings or answer questions about Apple's problems, the user can also photo and log look and products related to Apple's latest and so on. Through these marketing practices so that users and Apple's products a good contact between the ties, but also the consumer Apple is aware of the best channels. For example, in groups, by users, can see that the overall users, like Apple products and Apple products have a ratio of the number of people, who they are and what are their different behavior and speech and so on.Traditional enterprises can make full use of SNS websites to municate relationships and convenient way for the formation of business products and good munication between users of relations on this basis, introducing products that allow users to accept the product, and ultimately guide the user to purchase products. Finally, the SNS has a good frame mode, which can have a variety of products to meet the diverse needs of different individual users. This feature allows more systematic marketing, for example, the group's marketing, not just create a group, and can use various applications of SNS and interactive way, say, the brand became friends with the person, brand-name products can be used as virtual gifts, the brand can bee part of the game, you can with the integral system linking the overall user can store online and offline activities, or bine, etc., to meet the different needs of users. At the same time, allow enterprises to maximize marketing effectiveness. So, here the advantages of marketing value of SNS has two aspects, the first relative to the non-social media, it has the advantage of the properties of social networks, for example, relative to the portal display ads and search engine accurate advertising, it has a social-oriented features, such as through friends, the spread between the social network to achieve the marketing value.The second point, in the camp of social media, such as instant messaging, such as QQ and MSN also has the characteristics of social media and marketing munication effects. So, SNS munication of information is different, it has delay characteristics, the information sent and received in different ways. At the same time because of the log, photos, and a variety of applications in the above, personal image is more plentiful, with more data attributes. These characteristics, so that SNS has a unique marketing value, and this marketing practice, including traditional businesses and is exploring the SNS platform, is still in its infancy, with exploration depth, the value of marketing on the SNS willdig deeper and broader.Over time, SNS platforms may be the future of enterprise, especially large enterprises to do business the most critical areas of marketing. Because it is not just running display ads, not just put accurate search engine advertising, it is dialogue and munication between enterprise sites and users, and who really won the hearts of users, who can really have a future. It can be said, SNS value of the development of marketing has just begun, this huge gold mine not far from being tapped.SNS营销价值和营销优势从何体现？“现在SNS都有一些营销的案例，像不少著名的品牌也在SNS上做营销活动，营销的方式主要是把产品或者品牌植入ＳＮＳ用户交互媒介中，比如建立产品或者品牌的群组，或者利用游戏植入或者做活动营销等等。