世纪商务英语综合教程专业篇unit1
新世纪商务英语综合教程1第一册Unit1-University-Student-Life
Ten Commandments for a College Freshman
This is a letter written by an American father to a son attending college in the 1960s.
1. Scan the text and grasp the main idea
vain. 4. Remember the Sabbath day, to keep it holy. 5. Honor your father and your mother. 6. You shall not kill. 7. You shall not commit adultery. 8. You shall not steal. 9. You shall not bear false witness against your neighbor. 10.You shall not covet your neighbor's house; you shall
Second Reading
Questions for Para. 1-2
Q1: What shall we do to succeed in college?
draw up a schedule lay out your day and week get in the habit
Language Point
pill n a pill that some women take to prevent them becoming pregnant
perpetual adj Lasting for a long time, over and over again
新世纪商务英语综合教程第一册课文译文
新世纪商务英语综合教程第一册课文译文第一单元万维网课文一有互联网必有路增加社会交流之商业指导丹奈斯·J. 德沃张筱霖译凯瑟琳·吉诺伊是波士顿 Swift Media 网络社区的合作创始人之一，她的饮食、起居、呼吸都浸泡在网络2.0中。
不仅她最新的商业公司依靠网络2.0召集会议，几乎她所有的新办公司都依靠各种网络工具来运行。
她有五位全职雇员，如今她已经非常熟练老到地使用她的博客、wiki、合作工具以及其他林林种种免费或低费用网络服务。
“网络2.0的吸引力在于，它能让小企业主找到通往市场的途径，而过去小企业主几乎没有门径。
”凯瑟琳·吉诺伊对《电子商务时报》的记者如是说。
目前，她的网络应用“组合”包括如下内容：●一个wiki，用来协调位于波士顿、衣达荷和乌克兰的程序员工作；●Basecamp，一个基于网络的项目管理工具（大约每月40美元）●Highrise，用来追踪与他人的联系与活动（与的小型网络版类似）●一组 Google(Nastag:GOOG)工具（例如, Google Docs 工作表，用于发博文的GoogleNotebook，Google AdWords 关键词搜索）有时她甚至通过Facebook和LinkedIn 与客户作交流，她也是Twitter微博和等社交网络的粉丝。
关于宠物狗的博客吉诺伊曾用网络2.0帮助过一位从事宠物狗养殖的朋友，这位朋友的生意渐渐下滑，而其竞争者熟知技术门道，他们的品牌则广为传播。
吉诺伊只不过帮朋友建了个博客，并在Google AdWords上登记了合适的关键词，朋友的生意马上兴旺起来。
吉诺伊说，她的策略并非是一时兴起、简简单单建个博客。
“任何小企业主都可以把博客用作网上营销工具，但是，要与Google AdWords结合起来才能推动访客流量的增加。
许多职场专业人士都把Google AdWords与在线服务管理结合起来，于是利润猛增。
新世纪高职高专英语综合教程1各单元答案
新世纪⾼职⾼专英语综合教程1各单元答案各单元课后练习答案Unit One Why College?Work outII.1. major2. viewed3. are reserved4. view5. be dominated6. outearn7. In addition to 8. made it 9. talented 10. careerIII.1. entertain2. vary3. viewing4. election5. majority6. reservation7. advancing8. talents9. added 10. outearnIV.1. More diplomas do not always mean more money.2. Great athletes and entertainers outearn everyone else.3. Going to college is naturally becoming the next step after high school.4. Recent high school gradates no longer dominate the college campuses.5. It is common for adults to come back to college for personal growth.V.1.the more he will earn2. I still view him as3. we no longer believe him4.In addition to the dictionary he wanted5, either he or I was wrongVI.Model 11. The more we looked forward to his early arrival, the more disappointed we became.2. The happier Karl pretended to be in public, the sadder he felt in private.Model 21. It’s a social custom for people to exchange presents at Christmas.2. It’s exciting for me to speak in public for the first time.Model 31. Getting up early is considered a good habit.2. Taking natural materials out of the rubbish and using them again is called recycling. Model 41. Gone were the restrictions that prevented blacks from noting.2. More serious was the question of how the president would present the announcement. VIII.(P 9)1. At2. an3. to4. what5. the6. back7. on8. few9. across 10. aRead morePassage One T F F T F Passage Two D B B C AUnit 3 Paradise LostWork outII. 1. impression 2. no more than 3. contains 4. established5. vary6. process7. sustainable8. speed up9. wore still10. absorbedIII. 1. describe 2. destructed 3. absorption 4. process 5. grow6. economy7. impressed8. containers9. renew 10. varietyIV.1. The greatest and most famous rainforest in Brazil.2. When the trees are cleared, they take along time to come back.3. When the trees disappear from the land, the water sources suddenly disappear.4. That makes them the oldest communities of living things on the planet.5. The great navigator’s impression is the first known written description of a rainforest. V. Translation1.to cut down the trees without permission.2. varies between 4% and 6%.3.to speed up the production of the new brand car.4.is the same as ours.5.worse still, he was out of a job.VI. Sentence makingModel 11.It is the director who is responsible for the accident.2. It is Jack who help the old man to push his cart.Model 21. It takes the boy three hours to swim across the river.2. It took the doctors several hours to operate on this patient.Model 31.He devoted all his life to writing fairy tales, so he remained single all his life.2.If you don’t eat, youwill have to remain hungry.Model 41.As we mentioned just now, the problem is much more serious than you thought.2. As everybody knows, learning a foreign language is a time-consuming task.Grammar TipsVII. 1.together 2. not 3. not 4. before 5. under 6. below 7. large 8. against 9.between 10. cross 11. faster 12. after 13. without 14. many 15. notVIII. 1. wonderful 2. used 3. industry 4. education 5. revolutionary 6. kinds7. goes 8. was soldRead morePassage One: T T F T F Passage Two : B C B D AUnit 5 Winning at All CostsWork outII. 1. washed out 2. when it comes to 3. relieved 4. relied 5. confidence 6. risked7. stress 8. final 9. an effect on 10. substanceIII. 1. nervous 2. mixed 3. finally 4. risking 5. substantial 6. relief7. confident 8. harm 9. reliable 10. competeIV.1. Many drugs have serious side-effects when used over a long period of time.2. All these drugs can cause serious health problems if taken in large doses.3. There is a danger of having a heart attack when doing hard exercises.4.Many athletes take stimulants to help them perform well in competition.5. The risks of disqualification an bodily damage seem to have little effect on athletes.V. Translation1. will have much effects on the development of medicine.2. so don’t always rely on your parents for good advice.3. When it comes to the side effects of stimulants,…4. about 200 people in this city die of heart attack and high blood pressure.5. .. Ben Johnson was stripped of the gold medal for the men’s 100-meter race.VI. Sentence makingModel 11. The mother has a lot to say when it comes to her child’s success.2. Many people can use computers, but when it comes to repairing them, they know little.Model 21. The stick will break when given enough stress.2. You’ll find these social factors important when taken into consideration.Model 31. Hard training and confidence made the runner winner of the 100 meters at the Olympic Games.2. It is a known fact many athletes take drugs to make them more competitive.Model 41. It is believed that some drugs have serious side effects and are harmful to the body.2. It is reported that students at this university are banned from smoking on campus.Grammar TipsVII.1. us改为we2. far intelligent改为far more intelligent3. so改为 as4. of 去掉5.than in 改为 than that in6.a great writer 改为 great a writer7. more happy 改为 happier8.longest改为 longer 9.than改为 as 10. 正确VIII.1.concerned2. be controlled3. fewer4. will only be5. faster6. are doing7. slower8. are being born9. Longer 10. achievement Read morePassage One : F T T F T Passage Two; C B C D C。
商务英语综合教程unit1ppt课件
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
世纪商务英语综合教程专业篇II Unit1[教学]
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absolutely superior
More and more American business executives
Unit 1 Management
A. Different educational background. B. Different cultural traditions.
C. Different corporate organization.
3. According to the speaker, which one is more humane about business
Text A
1. Reading
Read the passage about the marketing concept and answer the following questions.
1. Why does the writer describe the image of a boss in his office? How does the writer think of the boss?
Unit 1 Management
Text A
Management by Wandering Around (MBWA) ,Picture a boss in a lavish office with sumptuous leather furniture and woodpaneled walls. He’s sitting behind a huge desk full of important work that needs his attention. He’s far too busy to be concerned with anything outside his office walls: there’s enough happening within! ,This type of boss can be intimidating and unapproachable. Yet, this is a common scenario in many organizations. ,What type of boss would you like to be? Do you want to be remote and bask in your own importance? Or do you want to know what’s happening out there “in the trenches”? ,As a boss, you can be admired for your wisdom, knowledge and expertise without being distant and disconnected. ,If you build a wall around yourself, your team may not gain from your experience, and this can undermine problem solving and decision making. Being connected can be a major factor for success: The more connected you are, the better you can understand what motivates members of your team, analyze what’s really going on, and find solutions that meet the needs of your people and your company.
商务英语综合教程-1-学生用书
商务英语综合教程-1-学生用书全文共四篇示例，供读者参考第一篇示例：商务英语综合教程-1-学生用书，是一本专门针对商务学生英语学习的教材。
本教材主要包括商务英语的基本知识和实用技巧，涵盖了商务英语的听、说、读、写等方面，帮助学生全面提升自己的英语能力，为今后的商务工作做好准备。
本教材从商务英语的基础知识入手，介绍了商务英语的重要性及使用范围，让学生明白学习商务英语的必要性。
本教材还介绍了商务英语中常用的词汇和短语，帮助学生掌握商务英语的基本单词和表达方式。
本教材注重商务英语的实用性和实战性，通过大量实例和案例讲解商务英语的具体运用。
学生可以通过模拟实际商务场景，练习商务英语的听力和口语表达能力，提高自己的沟通能力和表达能力。
本教材还提供了丰富的阅读材料和写作练习，帮助学生提高阅读理解能力和写作水平。
学生可以通过阅读商务英语材料，了解商务行业的最新动态和发展趋势，同时也可以通过写作练习，提高自己的写作能力和表达能力。
商务英语综合教程-1-学生用书是一本非常实用的商务英语学习教材，适合广大商务学生使用。
通过学习本教材，学生可以全面提升自己的商务英语能力，为将来在商务领域取得更好的成绩和发展打下坚实的基础。
希望学生们能够认真学习本教材，不断提高自己的商务英语水平，取得更好的学习成绩和职业发展。
第二篇示例：商务英语综合教程-1-学生用书，是一套专为商务英语学习者设计的教材，旨在帮助学生提高商务英语水平，增强在商务场景中的交流能力和应对能力。
该教材涵盖了商务英语中的各个方面，包括商务会议、商务沟通、商务信函、商务谈判等内容，具有很强的实用性和针对性。
下面将详细介绍该教材的特点和优势。
商务英语综合教程-1-学生用书注重实践操作，通过大量的案例分析和实践练习，帮助学生掌握商务英语的基本知识和技能。
学生可以通过教材上的练习，提高自己的听、说、读、写能力，有效地运用商务英语进行日常的工作交流。
商务英语综合教程-1-学生用书内容全面，涉及到商务英语中的各个方面。
世纪商务英语听说专业篇I 课件 unit .ppt
5. Did it recover in November and December?
Yes, it did.
Active Listening
Section C
Task Two
Listen to the presentation again. Note down all the figures and try to draw out the graph according to what you hear.
Listening and Speaking
Task One
Listen to the presentation about how to conduct a meeting. Answer the questions below.
3. How many supermarkets and convenience stores did Sainsbury’s open during the 14 weeks?
Active Listening
Section A
Task Two
Listen to the conversation again. Answer the following questions according to what you hear.
1. What is the situation of Chinese market?
It is much better than Japanese market.
2. What is the reason that Tanaka gave for the bad performance of Japanese market?
The declining economy.
世纪商务英语unit 1
Unit 1 美国人的生活方式Background knowledgeWhy American Culture is UniqueAmerican culture is unique because it is nurtured, formed and developed under certain conditions, which are characteristically American. The major factors contributing to the making of this new nation and the forming of a new culture are the hard environment, ethnic diversity (多民族) and plural religion, which is quite different from other nations in the world. What is more, these elements are still influencing the American culture.1. Rough EnvironmentThe early immigrants who were English Puritans settled down in northeast part of American. The environment there was very rough but they believed the poor land could purify their mind so they chose the place along the coast. From 1607 to 1892, frontiers were pushed further west. The American frontier consisted of the relatively unsettled regions of the United States, usually found in the western part of the country. The frontiersmen looked for a land of rich resources and a land of promise, opportunity and freedom. Actually they looked for a better life. So individualism, self-reliance, and equality of opportunity have perhaps been the values most closely associated with the frontier heritage of American.2. Ethnic DiversityThe population of the United States includes a large variety of ethnic groups coming from many races, nationalities, and religions. People refer to the United States as "melting pot "and the dominant people are British. American is made up of W ASP+MM, that is, White, Anglo Saxon, Protestants plus Middle Class and Male. In history, people from different countries in the world rushed to American three times. They brought their own culture to America and later on different cultures were mixed together. Thus the unique American culture is formed, a common cultural life with commonly shared values.3. Plural ReligionThe fundamental American belief in individual freedom and the right of individuals to practice their own religion is at the center of religious experience in the United States. The great diversity of ethnic backgrounds has produced religious pluralism; almost all of the religions of the world are now practiced in the United States. Christianity (基督教) is the dominant religion in American and Protestant (新教) is predominate (主导). Any individuals are equal before God and they believe they can communicate directly to God so they can share the same idea. Under the protestant, many new ones are formed and different explanations produce different sects of religion. Churches are independent and American religion is no longer religion seculars. The institution permits the practice of religion and the political power is separate form religion. So there are more religions in America than in other countries.4. Current InfluenceNowadays, we can see the continual influence of the three elements in the current American society. American family is typically parents and their unmarried children. Middle-aged and elderly people generally do not live with their married children. Many Americans live in mobile homes which are built with wheels. They can be moved. The people in American have a very strong desire to start a new life in a new place. Quite a number of people change residences every year. The average American moves fourteen times in his lifetime. The courage to try something new has been an American characteristic. American democracy means majority rule, but it also means protection of minority rights. There is certain freedom which the United States promises to all its citizens and members of minority group cannot be denied these rights by a vote of the majority. Americans also like to be involved in many challenging activities and sports to show their adventurous spirits. All of these are affected by the heritage of the American history.From the facts above, we can see American culture is unique which was cultivated, formed and developed by the main three factors, rough environment, ethnic diversity and plural religion and still is affected and determined by them now.Reading Skill Focus1.C Clue：首先，第一句话表明说话人对于后面发生的事情感到非常惊讶。
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2. Spot Dictation
Marketing sometimes can cause lots of jokes. Listen to the four stories about mistakes in advertising and fill in the blanks with the missing information.
2. An American T- shirt _m_a_k_e_r_ in Miami printed shirts for the Spanish market which _p_ro_m__o_t_e_d_ the Pope’s visit. Instead of “I saw the Pope”(el papa), the shirts read “I saw the _p_o_ta_t_o_”(la papa).
（专业篇Ⅰ） 第五版
总主编 刘杰英 主 编 王洗薇 孙雪梅 审 校 Chuck Thode
Unit 1 Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. The core of the marketing concept is the understanding of your customers and their importance to your business. To use the marketing concept, businesses should:
1. Listening
In this conversation, Simon, the owner of an ice cream manufacturing company, is talking with his marketing manager, Helen. Listen to it and choose the best answer to each question.
5. How will they carry out the main promotion?
A. Makingg new shops across the country.
C. The plan has not been finalized yet.
Unit 1 Marketing
• Find out the needs of potential customers (Market Research); • Analyze these needs in relation to your own capabilities (Market Strategy); • Focus on a market you can serve best (Segmentation); • Determine how to satisfy the needs of your target market (Market Mix).
Unit 1 Marketing
CONTENTS
Lead-in Text B Translation Skills Knowledge Links
Text A Real Life Practice Practical Writing Time for Fun
Unit 1 Marketing
Lead-in
A. No other company sells ice cream with 5 flavors.
B. Other companies are weak.
C. They are the only one company that sells ice cream sandwiches with 5 flavors.
4. How will the new ice cream sandwich be priced?
A. 20% higher than their chocolate.
B. 40% higher than their ice cream bar.
C. 20% higher than their chocolate-covered ice cream bar.
1. When Gerber started selling baby food in _A_f_r_ic_a_, they used the same _p_a_c_ka_g_i_n_g_ as in the US with the beautiful white-skin baby on the _la_b_e_l. Later they learned that in Africa companies always put _p_ic_t_u_r_e_s on the label of what’s inside since most people can’t read．
2. What is the main strength of their products?
A. The high quality.
B. The analyzing process.
C. The production strength.
3. What is the good marketing opportunity for the ice cream sandwiches?
1. What are they talking about?
A. The production process of their new ice cream sandwiches.
B. The marketing plan for their new products.
C. The market share of their ice cream products.