体验商务英语综合教程Unit_4答案解析
商务英语综合教程4Unit4Businessethics课后答案
商务英语综合教程4Unit4Businessethics课后答案Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.nd paragraph, why some companies faced internal criticism?According to the 21.A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out ofpersonal tragedies.B. Its Employee Involvement Fund can reflect employees' interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company's foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company's community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceaccountingC.D. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word hasbeen supplied for you.1. It's wise to use just as much caution when making yourcharitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey's two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for home consumptionstraightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seeminglyinconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the management obligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about the problem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor's confidential information before 5 p.m.aprotecting of purpose the with server the from document the removed Waterschoot D. competitor of Lockheed Martin's.2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know whenspecific types of data of their own are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees' online activities;B. Canon Information Systems Inc's human resources department tries to make sure that their employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc's human resources department may be violating the privacy of the employees.5. Companies nowadays concern not only about the employees' awareness of business ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;all of above. D.。
大学体验英语视听说教程4unite4文本与答案
⼤学体验英语视听说教程4unite4⽂本与答案Unit 4 Secrets to Win the Chinese MarketLesson OneVideo StudioTask 1 Matching & Predictingin terms of similar tolay out tend tonothing more than1. So what I wanted to do is sort of lay out all the China rookie mistakes that people make.2. Guanxi is really nothing more than your network or you connections.3. T here’s gonna to be differences in terms of whether it is in the north or in the south, or in the west, or in the east.4. If you are doing business from a corporate setting, a lot of the people tend to be in these first tier cities.5. The way of doing business from a corporate setting in the first tier city is going to be very similar to what you are gonna see on the international stage.Task 2Bridging the GapTask 3.1.Where East Eats West is for the person who spends most of his time in the boardroom. Correction: It is for the person who is on the ground and in the trenches.2.For a lot of foreigners coming to China, they overestimate the concept like “face” or guanxi. Correction: They underestimate the concept like “face” or guanxi.3.Chinese market is only diversified in terms of three tiers.Correction: It is also diversified in terms of its geographic location.4.No foreign companies ever venture into the third tier cities of China.Correction: Some companies are venturing into the third tier cities of China.5.Sam Goodman believes it is critical for foreign entrepreneurs to speak Mandarin if they do business in China.Correction: He thinks it depends.Lesson TwoVideo StudioTask 1 Matching & Predictingadd to base on be in consistent withon paper be respectful of1.We don’t want to do anything that would be inconsistent with how people would view anoutsider.2.I was talking about coming to China, and being respectful of the heritage here.3.I would say it’s a premium product and a premium price, based on what it is we deliver to theconsumer.4.And have you ever thought of adding a tea chain to your business? Starbucks tea.5. A few years back, I had the brilliant idea that we should publish our own magazine, and, youknow, on paper it looked like a great opportunity.Task 2 Bridging the GapChinese coffeefeel thereexperience in the Starbucks store.Localization Strategiesof Starbucks in ChinaTask 3 Checking Your Comprehension1.Who reported that Starbucks was being disrespectful of the history and culture of China?Answer:A local blogger.2.Where is the audience from?Answer:The China Europe International Business School.3.How much does tea contribute to Starbucks sales in the past 30 years?Answer:Less than 1%.4.Which product did Starbucks once invest but proved to be a total failure?Answer:The Starbucks magazine.5.How does the Chairman look at Starbucks’ success?Answer:It is not an entitlement and it has to be earned.Home ListeningIt sounds like Mission Impossible: Sell coffee to China’s tea drinkers. Starbucks’ solution is to select high-profile locations on the 1) busiest streets, where stores are sure to seduce the see-and-be-seen set.As Starbucks 2) launches an aggressive expansion in China, a coffee frontier steeped in nearly 5,000 years of tea. The goal: to build hip hang-outs that tap into a new taste for China’s 3) emerging middle class.Starbucks China doesn’t plan any advertising, 4) promotions, or other marketing strategies,aside from sponsoring an on-line coffee club and the occasional office-tower coffee tasting. Instead, the company is counting on selecting such high-visibility, high-traffic cafe locations that they market themselves. Its main advertising 5) medium is the store itself.Yet Starbucks faces an uphill battle. Local media reported that 70% of people they surveyed would rather not see the chain in Beijing’s 6) Forbidden City. And even for middle-class Chinese, Starbucks is a 7) barely affordable luxury. While retailers say a top marketing weapon in urban China is to charge more for public 8) consumption. That’s because Chinese customers have different priorities than their American yuppie counterparts. Guys 40 years old are not coffee drinkers, 9) but if the environment is good and the coffee is not bad, they’ll come back. The store layout, artwork and food options make Starbucks more friendly to Chinese eyes, but coffee remains the core offering and people don’t go there for the coffee. They go there to 10) present themselves as modern Chinese in a public setting.。
大学体验英语第四单元课后练习和课文翻译
Unit4 Passage A 课后练习Read and think2 Answer the following questions with the information you got from the passage.1 She decided to experience living abroad early in her college years and she actually went to liv e abroad two months after she graduated from college．2 Her classmates looked for permanent jobs in the “real world” but she looked for a temporary job in another country．3 Because she only had a work visa but no job or place to live．She had no one to rely on but to depend entirely on herself．4 She had her first interview the first week and she had three altogether．5 She thought it had many advantages．Firstly she truly got to learn the culture. Secondly，it was an economical way to live and travel in another country．Thirdly，she had the chance to gain valuable working experience and internationalize her resume．She strongly recommended it．Read and complete3 Fill in the blanks with the words or phrases from the passage．Don’t refer back to it until you have finished.1 living abroad；the“real world”2 go and work；interviewing for3 to live abroad；was willing to do anything4 a program；with the interest5 language；opportunities6 graduated from college；traveled throughout7 finding a job；financial resources；paycheck8 found a job in London；very well—known；employers9 accepted；international bank；located10 the best decision；hesitate for a secondLanguage FocusRead and complete4 Fill in the blanks with the words given below．Change the form where necessary．1 undertaken2 had intended3 resources4 inquiries5 investigated6 recommend7 participates8 aspects9 hesitate 10 economical5 Complete the following sentences with words or expressions from the passage. Change the form where necessary.1 running low2 turned out3 participate in4 as a result5 so far6 Rewrite the following sentences，replacing the underlined words with their synonyms you have learned in this unit．1 employment 2 opportunities 3 advantages 4 expenses 5 accommodation(s)Read and translate7 Translate the following sentences into English．1 I have faxed my resume and a cover letter to that company, but I haven’t received a reply yet．2 John will not hesitate for a second to offer help when others are in trouble．3 I have to admit that I desire very much to work or study abroad for some time but I know it is not easy to get a visa．4 It was not until 2 years after he arrived in London that he found／took a job in an international bank．5 After finishing his teaching，Tom traveled throughout China for 2 months before returning home in America．Read and simulate8 Read and compare the English sentences，paying attention to their italicized parts and translate the Chinese sentences by simulating the structure of the English sentences．1 Of the three jobs available／offered，I chose this one because of the pay and the working condition．2 It wasn’t until 6 months after my graduation that I found my first job and went to work in a computer company．3 I was most scared about the next day’s job interview since 1 was not well prepared and I needed t o do more homework ／preparation．4 The university I work at is in a beautiful．scenic spot Located two miles from the Xiang River．5 Exercise has many advantages．For one，it helps you to lose weight．Secondly, it helps prevent disease．Thirdly, exercising everyday keeps you fit and strong．Unit4 Passage A课文译文玛塞娜的工作经历进大学不久我就下定决心，在进入“现实世界”前先到国外呆一段。
体验商务英语4答案
体验商务英语4答案【篇一：体验商务英语综合教程4 课本答案】txt>1—5: a a a a aunit 3p23 vocabularyapositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen negative meaning: the rest！！！！！bvery badvery good stormy strained coolamicable friendly close excellentc1—5: e d b a ep26 languageaa---j: 9 3 2 4 8 1 5 7 10 6b1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offunit 4 p33language review1—4: present simple past simple present continuous present perfect p34vocabulary c1—5: overtook outstripped outbid outvote outmaneuvered 6—10: outnumber overbookedoverran overcharged oversubscribedp40vocabularya 2—4: eb f h 6—8: gc db 1. satisfied dissatisfied satisfaction 2. motivating motivated motivation 3. fulfillment fulfilledunfulfilled 4. inspiring inspiration uninspiring 5. frustration frustrating frustratedp42 language reviewa 1—4: c e hb 5—8: d g a fb 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedunit 6 p50aweak moderate strong a bit fairly entirely slightlyincreasingly exceptionally moderately highly reasonably totally quite very rather extremely somewhat b1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyunit 7p58 language reviewa (先为所有单词排序，从左至右为a到f)a promiseb invitation/requestc speculating about the futured bargaining 1—6:ef a c d 7—12: c b a/d f e b中的requestp62 adjective 1 persuasive2 coherentarticulateeloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsiblep63 reading1—5: b c d c b 6—10: d b c d bp64 reading1—7: c b c d c c ap64 multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉onp65 prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrunpassives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedtactful and less~~~~1 c,j 2. a,d 3. b,h 4. e,f 5.g,iintensifying adverbs 1—7：b a e f g d cconditionals1—5:b c b a c 6—12:c a b b c a creading1—7: c b b a c d aunit8p69 vocabulary a1-5 b b c a c b6-12 b b a c a b bb1. ex-president2. bilateral3. predicted4. pro-european5. underdeveloped6. mismanagement7. dishonest cuncommunicative indecisiveinefficient unenthusiastic inflexibleunfocussed unimaginativedisloyal disorganized unpopularimpracticalunsociable unstableintolerantp72 language review a1-8 no yes yes no nonot sure not sureno b1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldunit 10p88 language review b 1—4: b a d cunit 11p96 language review b1. far2. much3. nowhere near as （远不及）4. slightly5. substantial6. nothing likeunit 12p101 vocabularyd1-6 dcabfep104 language review a 3.empty subjectthe royal mail report peoplejohn nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other women try to assert themselves by giving menial tasksb1-7 them they it they we their they【篇二：体验商务英语综合教程 unit_4 答案】lass=txt>part i business vocabularydirections: there are 20 incomplete sentences in this part. for each sentence there are four choices marked a, b, c and d. choose the one that best completes thesentence. then mark the corresponding letter on the answer sheet with a single line through the center. this part totals 20 points, one point for each sentence.c1 outdoor advertising is one of the fastest growing_______________ in the market.a marketsb sectionsc segmentsd sectorsd2 the world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.a worthwhileb worthyc valuedd worthc3 the soaring costs of tv are ______________ clients to consider alternatives.a makingb drivingc promptingd lettinga4 bmw ran a ‘teasers’ campaign in britain on bus shelters.a exclusivelyb largelyc greatlyd inclusivelyc5 placing an ad on a bus shelter for two weeks________________ at about ￡90.a works onb works awayc works outd calculatesd6 we are facing a ________________ with our market share. what are we going to do about it?a promotionb salec orderd crisisa7 focus, a large advertising agency based in paris, has a reputation for creating imaginative and ____________ campaigns.a effectiveb efficientc effectd efficaciousc8 focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.a ensureb assurec convinced persuadeb9 focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.a offerb presentc supplyd furnisha placeb sitec visitd resortb11 thank you for the above order ______________ our bicycles.a ofb forc byd againstc12 it is stipulated in our sales confirmation no. 2007021____________ the 5,000bicycles you ordered are to be shipped in two equal lots in march and april 2007.a whichb wherec thatd whata13 you requested that 80% of the bicycles ____________ in march and the balancein april.a be shippedb shippedc to shipd have been shippedc14 although we have the quantity ______________ stock, it is too late for us to ship80% of your order in march.a fromb forc ind atd15 we have received your letter of 28 march, ___________ us to modify theprevious arrangements for the shipment of the captioned order.a askedb to askc being asked d askinga16 you now wish to advance the date of shipment____________ one month.a byb toc ford ata17 in the circumstances, we regret ___________unable to meet your request.a to beb beingc bed having beena18 in this case, you must _____________ the additional charges.a bearb have bornec to beard bearingd19 please take the above ____________ account and let us know your decision assoon as possible.a tob forc byd intob20 we are pleased to inform you that the captioned order_____________ nowbeen dispatched.a haveb hasc ared ispart iiphrase translationdirections: directions: there are 20 chinese phrases in this part. you are required to translate them into english and write down your translation on the answer sheet. this part totals 20 points, one point for each phrase.1 竞争对手产品competitors’ products2 隐性广告subliminal advertising 3 广告媒体advertising media4 体育赞助sports sponsorship5 免费样品free sample6 广告标语advertising slogan7 大众媒体mass media8 售点展示point-of-sale display9 户外广告outdoor advertising10 大众市场mass-market11 电视黄金时段栏目广告 prime-time tv slot12 市场份额market share13 街道设施street furniture14 公交车候车亭bus shelter15 金融服务financial service16 营销组合marketing mix17 公共关系public relations18 广告宣传活动advertising campaign 19 价格促销price promotion20 潜在客户potential clientpart iii sentence translationdirections: there are 10 sentences in this part. you are required to translate them into chinese and write down your translation on the answer sheet. this part totals 20 points, two points for each sentence.1.the world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising. 整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
体验商务英语综合教程1第二版_unit4
体验商务英语综合教程1第二版_unit4体验商务英语综合教程1第二版_unit4Business EnglishUnit 4TravelMARKET LEADERa new language course for tomorrow’s leaders体验商务英语综合教程1第二版_unit4Business EnglishoverviewLanguage Focus can/can’t there is/ there areVocabulary: Travel detailsReading: Business hotelCase Study Pacific HotelSkills Making bookings and checking arrangementListening Listening for information体验商务英语综合教程1第二版_unit4Business EnglishWarm upDiscussion:Do you like travelling? How often do you travel? Where andwhen did you travel last time? Which countries or cities would you like to travel to the most? How do you usually travel (by plane, by car, etc alone or with other people)? What do you like or dislike about travelling?What objects do you always take with when you are on travelling?体验商务英语综合教程1第二版_unit4Business EnglishThe ten most popular tourism countries7. 5. India America 9. Canada1. Australia3. Thailand10. England 6. France 8. Spain 4. New Zealand 2. Italy体验商务英语综合教程1第二版_unit4Business EnglishStarting upWhen you travel, which of the following do you like or not like? Make sentences as in the examples.I love meeting new people. I like eating new food. I don’t mind packing.I don’t like flying. I hate checking in.Checking in waiting for luggage Going through securitychecks Speaking a foreign language Packing suitcaseBeing away from home Travelling the airport/station Meeting new people Flying Eating new food体验商务英语综合教程1第二版_unit4Business EnglishListening 4.1Where can travelers hear or say these things?a) In a taxid) At a hotelb) at an airporte) on a planec) at a railway station体验商务英语综合教程1第二版_unit4Business EnglishvocabularySay these flight details. Then listen and check.1. 2. 3. 4.Flight BA 427 Flight LH 265 Flight UA 491 The plane leaves from gate 38.5. You fly from terminal 3.6. The 4.40 flight to Frankfurt is now boarding.7. You are in row 35, seat E.8. The plane arrives at 12.10.体验商务英语综合教程1第二版_unit4Business Englishmatch the verbs with the correct phrases.1. buy a) securityMatch the adjectives with their opposites2. confirm3. collect4. go through5. queue6. watchb) a ticketc) at the check-in d) their flight e) their luggage f)a hotel room7. take8. book 9. do 10. check ing) some shoppingh) at the hotel i) an in-flight movie j) a bus or taxi体验商务英语综合教程1第二版_unit4Business EnglishTaskComplete the sentences below. Use the nouns from the box.Bill reservation booking receipt center fax call luggage flight seatAt the ticket office booking 1 I need to change my ................ flight 2 Is there a direct ...............? At the check-in desk luggage 3 Can I take this as hand 。
体验商务英语综合教程4(第二版)电子教案Unit 4 Success
Starting up
A What makes people successful? Add more words to the list below. Then choose the five most important.
charisma drive
looks nepotism
discipline
Vidal Sassoon was a British hairdresser, businessman, and philanthropist. Establishing himself in the US in 1965, he opened the first chain of worldwide hairstyling salons, complemented by a line of hair-treatment products that became an international brand.
B Discuss what the companies have in common, and how they are different.
Similarities
Differences
Discussion
Sole brothers
Similarities Both companies were founded by members of the Dassler family. Both companies are successful products of sports shoes. Both companies are listed on the Frankfurt stock exchange. Both companies have had their products worn and endorsed by famous sports stars. Both companies have had success and a change of direction after new CEOs were appointed. Both companies are expanding worldwide. Both companies have kept sports shoes as their core product but have expanded into clothing and fashion goods. Both companies have had problems: Adidas in the early days and Puma after it went public.
大学体验英语综合教程4参考答案
大学体验英语综合教程4参考答案Unit 1 Men and Women's PrejudicesLead-in：Answer:1. hold2. supposed3. absent-minded4. dependable5. responsible6. boring7. engineers are assumed to have a good profession8. as people don’t know the importance of engineers in societyRead and think:2. Discuss with your partner and try to figure out the answers to the following questions. Share yourthoughts and responses with the class.(1) Working fathers have received little media attention in the US and they have been given little culturalrecognition, which is a kind of prejudice against those working dads.(2) She thinks that working fathers are unsung heroes. They deserve our recognition and our thanks forwhat they do.(3) 1) The absence of the father in the movie Toy Story.2) A lot of media stories about the struggles of working mothers.3) The negative image of fathers in the media (abusive husbands or deadbeat dads).4) At-home dads are praised by the media.5) Our society acts as if career satisfaction is above everything else for a man.6) At-home wives are regarded as “status symbols” by American media.(4) open(5) To appeal to society to recognize the value of working fathers. 3. Read the passage more carefully and fill the following table with information from the passage.Father :(1) A high proportion of media stories about fathers focus on abusive husbands or deadbeat dads.(2) At-home dads are applauded while breadwinner fathers are given little cultural recognition.(3) Men are rarely recognized to need more workplace flexibility.(4) Career satisfaction seems to be what a man’s life is all about.(5) Husbands with at-home wives have the luxury of full time housekeepers. Mother :(1) We are bombarded by stories about the struggles of working mothers.(2) At-home mothers are givenv little recognition.(3) Women are often considered to need more workplace flexibility.(4) Family obligations are considered to be important to mothers.(5) /4. Fill in each of the blanks with an appropriate word.1. media2. images3. abusive4. fulfilling5. recognition6. status7. stresses8. aware9. deserveRead and complete:5. Fill in the blanks with the words given below. Change the form where necessary.1. obligation2. applauded3. fulfilled4. mirror5. flexibility6. devalue7. striving8. entailed9. supposedly 10. Consequently6. Complete the following sentences with words or expressions from the passage. Change the formwhere necessary.1. referred to as2. at best3. by the same token4. at large5. held up ... As7. Each of the verbs and nouns in the following lists occurs in PassageA. Choose the noun that youthink collocates with the verb and write it down in the blank.1. suffer stress2. support a family3. take on a burden / responsibility4. fullfill responsibility / a commitment5. deserve support / recognition / attention / appreciation6. afford luxury7. merit attention / recognition / appreciation8. make a commitment9. give recognition / support10 . show appreciation / recognitionRead and translate:8. Translate the following sentences into English.(1) With his promotion, he has taken on greater responsibilities.(2) He felt he did not have to make such a commitment to John any more.(3) Mary likes to go shopping in her spare time, as opposed to Lucy, who prefers to stay at homereading.(4) At best he 's ambitious, and at worst a power-seeker without conscience or qualifications.(5) We have striven to the full to convince him, but we have made no headway.Read and simulate:9. Read and compare the English sentences, paying attention to the italicized parts and translate theChinese sentences by simulating the structure of the English sentences.(1) It seems that the only time he felt good about himself was when he was bowling.(2) One exception to the “no-tipping rule” is the hotel staff.(3) Many of these youngsters know the job in theory but they’re still wet behind the ears when it comes toputting it into practice.(4) Today, there is widespread agreement among top PR operators that the stand-off between courts and the media can not continue.(5) As for everyone, one thing is certain, not only do we have to sleep, but it is good for your mind andbody as well.Unit 2 CultureLead-in:Answers：1. Born in 1564, died in 1616. He was not born in Tokyo, but in Stratford-on-Avon.2. His first play was Henry VI (1590), and his first comedy was The Comedy of Errors (1593). Shakespearewas a famous playwright, but not a full-time playwright.3. The car was not invented then.4. He didn’t travel in Europe. He was not a contemporary of Charles Dickens or William Church.Read and think:2. Decide whether the following statements are true or false. Write “T”for true and “F” for false inthe blanks.1.F,2.F,3.F,4.T,5.F3. Discuss with your partner and try to figure out the answers to the following questions. Share yourthoughts and responses with the class.(1) A natural man loves his children, but a cultivated man loves his parents. Because the love for theyoung is natural paternal affection shared by all animals, while the love for the elderly is taught by culture.(2) Because he would lose forever the opportunity of caring for his parents, which is believed to be anobligation taken by a cultivated man.(3) The writer thinks it is unreasonable, because it is the right elderly parents deserve for they have doneso much for their children and it is also the obligation the young should assume for they have received somuch care from their parents.(4) Open.(5) Open.4. Fill in each of the blanks with an appropriate word.1. affection2. passion3. cultured4. young5. active6. compliment7. health8. moral9. ashamed10. obligationRead and complete:5. Fill in the blanks with the words given below. Change the form where necessary.1. trace2. mutual3. arrangement4. eternally5. substitutes6. ultimate7. attach8. constantly9. resemble 10. commit6. Complete the following sentences with words or expressions from the passage. Change the formwhere necessary.1. to take for granted2. in need of3. In the end4. be dependent on5. grew out of6. based upon7. Each of the verbs and nouns in the following list occurs in PassageA. Choose the noun that youthink collocates with the verb and write it down in the blank.1. serve parents2. commit a sin3. offer an excuse4. express regret5. picture a man6. enjoy health7. question wisdom8. pay a complimentRead and translate:8. Translate the following sentences into English.(1) The Constitution provides for citizen’s freedom of speech.(2) Our constant quarrels grew out of the diverse ideas on how to bring up children.(3) We have learned some words long before we can read.(4) Many Chinese parents think that the earlier children go to school, the better.(5) The new tax law is not to punish the rich. Rather it is to bring justice and opportunity to the poor.Read and simulate:9. Read and compare the English sentences, paying attention to the italicized parts and translate theChinese sentences by simulating the structure of the English sentences.(1) It is extremely unusual to get anything resembling accurate information about the status of yourapplication.(2) It is taken for granted that everyone is equal before the law.(3) There is nothing more complicated than that about Americans tipping, eating in restaurants, living inhotels or taking a taxi.(4) You must have seen these large birds called eagles, feasting on their prey, either on the ground, or highup on tree tops.(5) Experts have no doubt that these drugs will go a long way in further strengthening our national responseto HIV and AIDS.Unit 3 CopyrightLead-in:Answer:1. exclusive2. fixed3. authorize4. distributor5. raised6. downloading7. Products8. ordered it to pay $25 0009. An exact number of CDs and total damages will be determined at a November hearing10. We believe that everyone should have the right to listen to the music they purchaseRead and think:2. Read the passage carefully and match the following 9 statements with the people who made ordenied them in the box below. Write the letter A-G in the brackets behind each statement. You mayuse some of the letters more than once.1. G2. D3. A4. B5. F6. E7. A8. C9. G3. Discuss with your partner and try to figure out the answers to the following questions. Share yourthoughts and responses with the class.(1) Mr. Hill posted on his web site a photograph of an airport security officer conducting a pat-down,which was claimed by The Denver Post.(2) He was accused of “willful” infringement.(3) They should be exempted from being sued because many of them were ill-informed about thecopyright law and they did not violate it intentionally; they simply didn’t know the rules.(4) Because the company often extracts swift settlement before it is clear to the defendants that there is aviolation of federal copyright law. The suits are often filed without warning.(5) If it finds a newspaper article republished on the Web, it tries to obtain the full ownership of the article,and then it files its suit against the use on the Web.(6) Shortly after the company was aware of Mr. Hill’s health problem, they moved voluntarily to drop thesuit.(7) Shortly after the company was aware of Mr. Hill’s health problem, they moved voluntarily to drop thesuit.4. Fill in each of the blanks with an appropriate word. infringement, copyrighted, ultimately, echoed, contended, diminish, ill-informed, ownership,revive,linksRead and complete:5. Fill in the blanks with the words given below. Change the form where necessary.1. infringed2. echoed3. excerpted4. qualify5. legal6. revived7. accused8. tactics9. diminished10. fraudulent6. Complete the following sentences with words or expressions from the passage. Change the formwhere necessary.1. looking into2. accused of3. grapple with4. presided over5. steer clear7. Each of the verbs and nouns / noun phrases in the following lists occurs in Passage A. Choose thenoun / noun phrase that you think collocates with the verb and write it down in the blank.1. be accused of infringement2. constitute the fair use3. compete with a newspaper4. file a lawsuit5. diminish the market value6. obtain the copyright7. revive the Web site8. seek damages9. demand forfeiture10. reap the benefi t11. take down the photo12 . preside over the caseRead and translate:8. Translate the following sentences into English.(1) You should pluck off the dead fl owers in time.(2) I don’t think what you said really qualifi es as an answer.(3) Our shouts echoed through the silent streets.(4) There is no doubt that his grades have improved and his interest in learning has revived.(5) The Smiths have fi led for divorce in the divorce court.Read and simulate:9. Read and compare the English sentences, paying attention to the italicized parts and translate theChinese sentences by simulating the structure of the English sentences.(1)It is of course a ridiculous fancy. Being a tycoon is the last thingI imagine and also a thing I utterlydespise.(2)The researchers say that children under stress at home can cause problems in the classroom, whichultimately hurts all the students’ ability to learn.(3)A study in the medical journal echoes the warning of animpending health catastrophe brought about bythe financial crisis, saying there are signs of a sharp rise in mental health problems and suicide.(4)When pupils are practicing cheating for the purpose of obtaining better school marks than they deserve,they are surely training themselves for lives of deceit and dishonesty.(5)Would people be able to drive a car, a bus and any other vehicle on the roadway if there were no trafficregulations?Unit 4 Language and EconomyLead-in:Answer:1. discourage2. from3. dialects4. overwhelmingly5. choice6. fierce7. standard8. are now promoting English as the language of the 21st century9. English is going to be the lingua franca of the new century10. adopted English to be taught as the second language of choice Read and think:2. Discuss with your partner and try to figure out the answers to the following questions. Share yourthoughts and responses with the class.(1) English majors are confined to choosing careers between journalism and teaching.(2) Experience shows that English major graduates qualify fora surprising range of jobs. In fact, they arealso often well prepared for future careers in law, medicine, business, and government service.(3) The skills tested in L.S.A.T. clearly show that an undergraduate major in English is strong preparation for this test.(4) One must take thirty-two hours of science courses and pass the M.C.A.T. with a minimum score asrequired by the particular medical school.(5) They tell us that the essential skills needed for various careers are adequately covered by the educationprograms for English majors.Read and complete:3. Choose the best answer to each question with information from the passage.1.A,2.B,3.C,4.C,5.A\4. Fill in each of the blanks with an appropriate word.1. preparation,2. indicate,3. capable,4. analysis,5. particularly,6. occupations,7. neither,8. professional,Read and complete:5. Fill in the blanks with the words given below. Change the form where necessary.1. sensitive2. classification3. sufficiently4. steer5. familiarity6. consequently7. reward8. qualifications9. fundamentals 10. evaluate 6. Complete the following sentences with words or expressions from the passage. Change the formwhere necessary.1. As for2. focus ... on3. benefit ... from4. failed to5. relevant to7. Each of the verbs and nouns / noun phrases in the following lists occurs in Passage A. Choose thenoun or noun phrase that you think collocates with the verb and write it down in the blank.1. complain about his carelessness2. take courses3. steer efforts in the correct direction4. evaluate ability / courses5. hold a position6. consider the advantages and disadvantages7. receive high scores8. get qualification / a position9. gain an insight into his mind10. give interpretationsRead and translate:8. Translate the following sentences into English.(1) My grandfather’s interests range from playing chess to climbing mountains although he is 70 years old.(2) Surprisingly, Tom’s grandmother plays with dol ls at the age of 80.(3) His selflessness and talent qualify him for the job most students dream to get.(4) What interpretation would you put on his odd / strange dream?(5) The brand-new car our boss has just bought is capable of making 200 kilometers an hour.Read and simulate:9. Read and compare the English sentences, paying attention to the italicized parts and translate theChinese sentences by simulating the structure of the English sentences.(1) Justice must not only be done, but it must be seen to be done.(2) The main impediment to development is the country’s huge foreign debt.(3) Politicians say a lot but often failing to tell us what they really mean.(4) Don’t complain that life is unfair to you because life simply does not know who you are.(5) Diversified products range from electronics componentsto assembly machinery.Unit 5 Business EthicsLead-in:Answer:1. manuals2. periodically3. initiative4. structural5. remains6. rewarded7. honest8. Penalties against scandals are too lenient9. Japanese companies have little incentive to tackle ethical and compliance issues internally10. have made greater efforts to deal with ethical and compliance issues Read and think:2. Decide whether the following statements are true or false. Write “T”for true and “F” for false inthe blanks.1. F2. T3. T4. T5. F6. T7. F8. F9. T 10. F3. Discuss with your partner and try to figure out the answers to the following questions. Share yourthoughts and responses with the class.(1) Financiers at AIG didn’t deserve such awards as they should be held liable for the disastrousconsequences of their business practices.(2) Self-centered as they are, these insiders are misguided by remoteness from reality and thoughtlessnessin judgment, operating in their own narrow interests while distancing every outsider.(3) As revealed in Eichmann’s trial, individuals must be held accountable for their judgment, even whenthey have “thoughtlessly” conformed to toxic institutional circumstances.(4) The financiers can’t work on a self-serving business model as the institutions they are in charge of arevital for the interests of “the others.” The damage that was supposed to be “theirs” is now shared misery ona global scale. No one is safe if such a “vacuum” of moral leadership remains in Wall Street.(5) The “banality of evil” in Wall Street led to this economic crisis and made millions of people thevictims of such a full-scale administrative economic massacre so much so that it constitutes an economiccrime against humanity as Eichmann did in the Holocaust.4. Fill in each of the blanks with an appropriate word.1. transactions2. trial3. thoughtlessness4. civilized5. insiders6. empathy7. vacuum 8. unquestioning9. heirs10. humanityRead and complete：。
体验商务英语综合教程4答案
注:以下是开学初老师说要上课的单元的答案U1 Language review A: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.g U 2 V ocabulary A:1. monetary regulations ernment bureaucracy 3. political stability 4. buying habits 5. economic situation 6. income distribution C:1.d 2.b 3.c 4.b 5.c 6. d 7. d 8. c 9. d 10.d Reading F: 1 . a 2. a 3. a 4. a 5. a U 3 V ocabulary C: 1. e 2.d 3. b 4. a 5. c Listening C: 1. b 2. a 3. b 4. b 5. b D: 1.c 2.a 3.b 4.e 5.d U 6 V ocabulary 7 . a B:1. e 2 . f 3 .g 4 . d 5 . c 6 . b 6 . b 7 . a Reading B: 1.e 2.g 3. d 4. f 5. a 6. c 7. b U 7 V ocabulary B: 2. search engines 3. traffic 4, site 5. search 6. key word 7. hits 8.surfers 9.on-line 10.directories 11. browse 12.locate C: 1.b 2.a 3. c UNIT A Revision Adjectives: Complete…1.persuasive 2.articulate coherent eloquent 3,hesitant inhibited 4,succinct 5,lucid 6.reponsive 7.fluent Now use….. 1. fluent 2. articulate 3. lucid 4. inhibited 5. succinct 6 .reponsive Reading: 1-10:1.b 2.c 3.d 4.c 5.b 6.d 7.b 8.c 9.d 10.b Prefixes 1.underperforming 2.overestimated 3.outbid 4.outsource 5.undercharged 6.overextended 7.outmanoeuvre 8..overrun Intensifying adverbs 1.b 2. a 3.e 4. f 5. g 6. d 7. c Conditionals 1. b 2. c 3. b 4. a 5. c 6,c 7.a 8.b 9.b 10.c 11.a 12. c U8 V ocabulary A: 1.b 2.b 3.c 4.a 5.c 6.b 7.b 8.a 9.c 10.a 11.b 12.b B: 1.ex-president 2.bilateral 3.predicted 4.pro-European 5.underdeveloped 6.mismanagement 7.dishonest Reading A:mon goals with challenging targets 2.Open communication 3.Involvement of all team members 4.Conflict resolution 5.Leadership 6.Measuring progress against C: 2.a)on and off b)hard and fast c)give and take d)ups and downs e)touch and go f)wine and dine g)by and large h)pros and cons U10 V ocabulary A: plaints …e 2.rapport ...d 3.reassure …a 4.standards …b 5.products . …c B: 1.c 2. d 3. f 4.e 5.a 6. b 7. g C: 1.get to the bottom of the problem 2.pass the buck 3.it was the last straw 4.slipped my mind 5.talking at across purposes 6.ripped off 7.got straight to the point Language review B:1. b 2.a 3.d 4.c U11 V ocabulary B:1.speed of response 2.press conference 3.press release 4.flow information 5.action plan 6.contingency plan 7.legal action 8.admission of liability 9.loss of confidence 10.damage limitation U 12 V ocabulary D: 1.d 2.c 3.a 4.b 5.f 6.e Language review B:1.them 2. they 3.it 4.they 5. we 6. their 7.they Skills D:1.c 2. e 3.a 4.b 5.d U13 V ocabulary 1.f 2.c 3.e 4. d 5.b 6.a Listening A: 1. d 2.a 3. e 4.f 5.c 6.b Reading C: 1.b 2.b 3.a 4. a 5.a 6.b 7.b D: patible 2.odds are stacked against plementary 4.replicate Language review C:1.d 2. f 3.g 4.l 5.c 6.b 7.j 8.a 9.k 10.i 11.e 12.h UNIT B Revision Fixed pairs A: 1.b 2. e 3. c 4.a 5.d 6. f 7. g B: 1.wax and wane 2.loud and clear 3.hard and fast 4.nuts and bolts 5.boom and bust 6.touch and go 7.pros and cons Negotiating expressions 1.d 2. c 3.b 4.e 5.g 6.a 7.f Reading(P125) 1.d 2.c 3.b 4.a 5. c 6.b 7.d Reading(P126) 1.c 2.d 3.b 4.b 5.c 6.b 7.c 8.a Comparisons 1.g 2.e 3. d 4.f 5.a 6.c 7.b Opposites B:1.disobedience 2.illegalities 3.impatience rmality 5.irresponsibility 6.unfairness Text reference 1.b 2.c 3. e 4.a Presentation language 1.h 2.f 3.g 4.e 5.a 6.d 7.b 8.c Reading(P129) 1.b 2.a 3.c 4.a 5.c 6.b 7.d 。
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Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.》A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculates—D6 We are facing a ________________ with our market share. What are we going to do about itA promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuade《B9 Focus has been asked to _________________ ideas for advertising campaigns tomanagements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007. ,A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shipped C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD asking ,A16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearing—D19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD is·Part II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体）Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示]point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施）Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动)Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.,1.The world of outdoor advertising billboar ds, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
2.Focus, a large advertising agency based in Paris, has a reputation for creatingimaginative and effective campaigns.焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。
3.But it is one of the fastest-growing segments, having doubled its market share inrecent years.但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。