当代全球商务第六版Chap010
全球商务复习彭维刚

第一章:Globalizing Business(全球化的商务活动)1.【international business】is defined as(被定义为):business (firm) that engages(参与)in international (cross-border跨国) economic activities or the action of doing business abroad.翻译:国际商务被定义为:(1)参与国际(跨国)经济活动的企业;(2)到海外从事商务活动的行为。
2.【global business】:business around the globe, including both international (cross-border) activities and domestic(国内的)business activities.翻译:全球商务是指全球范围内的商务活动。
这种商务活动包括:(1)传统国际商务教材中涉及的国际化活动;(2)本土的商务活动。
3.【multinational enterprise (MNE)】:firm that engages in foreign direct investments(直接投资)by directly investing(直接投资)in, controlling and managing value-added activities in other countries.翻译:跨国企业可以被定义为:通过在其他国家的直接投资、控制和管理价值增值活动来参与对外直接投资。
4.【foreign direct investment(FDI)】:investments in, controlling, and managing value-added activities in other countries翻译:对外直接投资:是指在其他国家进行直接投资、控制和管理价值增值活动。
当代商务英语综合教程1 Unit 10 If I Were a Boy Again

cultivation of the memory. I would strengthen that faculty by every possible
means, and on every possible occasion. It takes a little hard work at first to
If I were a boy again, I would school myself to say no more often. A
young boy should learn to stand up and decline doing an unworthy act
because it is unworthy.
the sermon or book, although I wished to do so”, and the reason is, the
habit was not formed in youth.
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Text A If I Were a Boy Again
Passage
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If I were to live my life over again, I would pay more attention to the
presence of mind will often conquer the worst of them. Be prepared for
any fate, and there is no harm to be freaked.
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Text A If I Were a Boy Again
Passage
Warm-up Questions: 1. What would you do if you were a boy/a girl again? 2. What dreams did you have when you were a child?
当代全球商务第六版Chap003

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Culture, Society, and the Nation-State
A society can be defined as a group of people that share a common set of values and norms There is not a strict one-to-one correspondence between a society and a nation-state Nation- states are political creations that can contain a single culture or several cultures Some cultures embrace several nations
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Social Stratification
All societies are stratified on a hierarchical basis into social categories, or social strata (usually defined by characteristics such as family background, occupation, and income) Societies differ in terms of the degree of mobility between social strata the significance attached to social strata in a business context
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The Determinants of Culture
The values and norms of a culture are the evolutionary product of a number of factors at work in a society including prevailing political and economic philosophies a society’s social structure the dominant religion, language, and education
国际商务谈判英文版第六版Chap

parties reach an agreement or make a decision on the terms of the deal.
Preparing for a Negotiation
Gather inform…
research the other party, including their interests, needs, and negotiating style.
2023
国际商务谈判英文版第六 版chap
目录
• Introduction • The Nature and Context of International
Business Negotiation • The Process of International Business
Negotiation
Байду номын сангаас 03
The Process of International
Business Negotiation
The Negotiation Process
01
Initial con…
02
Exploration
03
Positioning
04
05
Negotiation Conclusion
parties exchange initial greetings and introduce themselves.
目录
• The Skills and Competencies of the Effective Negotiator
• The Application of Negotiation Theory and Practice
当代全球商务第一章

INTRODUCTION
Globalization: the trend towards a more integrated global economic system.
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Chapter 1: Globalization
WHAT IS GLOBALIZATION? Globalization refers to the shift towards a more integrated and interdependent world economy. • The Globalization of Markets
• The Changing World Order
• The Global Economy of the 21st Century
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Chapter 1: Globalization
THE GLOBALIZATION DEBATE Is the shift toward a more integrated and interdependent global economy a good thing?
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Chapter 1: Globalization
• The Changing World Output and World Trade Picture • The Changing Foreign Direct Investment Picture • The Changing Nature of the Multinational Enterprise
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Chapter 1: Globalization
• Antiglobalization Protests • Globalization, Jobs, and Incomes • Globalization, Labor Policies, and the Environment
当代商业概论 Fundamentals of Business

Marketing is:
-- finding the needs of the customers and satisfying them at a profit -- how you design and define your products, distribute your products, promote your products, and maintain a relationship with your customers -- the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives (Source: The American Marketing Association, Marketing News, September 15, 2004, p.17)
Task 1: Definition of a marketing mix
Decisions about marketing involves strategies for four areas of marketing activities: production, distribution, promotion, and pricing. A firm’s marketing mix blends the four strategies that fit the needs and preferences of a specific target market. Marketing success depends not on the four individual strategies, but on the unique combination.
商务谈判:理论、技巧与案例(第6版)课件PDF版第7章

商务谈判理论、技巧与案例第6版主编:王军旗010302商务谈判策略概述预防性策略进攻性策略第七章商务谈判策略04综合性策略一、商务谈判策略的含义•从商务谈判的角度看,商务谈判策略是指谈判者在谈判过程中,为了达到己方某种预期目标所采取的行动方案和对策。
包括三层含义•(1)它是一种面向未来的整体概念;•(2)它是实现某些目标的意愿,策略的选择对谈判将起到决定性的作用;•(3)它是经过论证后的恰当选择。
二、制定商务谈判策略的程序•(一)进行现象分解。
•(二)寻找关键问题•(三)确定目标•(四)形成假设性解决方法•(五)对解决方法进行深度分析•(六)生成具体的谈判策略•(七)拟定行动计划方案三、商务谈判策略的制定方式•(1)仿照。
即对应于规范性、程序性问题,采用仿照过去已有策略的方式。
•(2)组合。
即将各种既有的策略,经分割、抽取,再重新综合在一起,构成新的策略。
它从部分来说是仿照,而从整体来讲是创新。
•(3)创新。
即对于非规范性、非程序性问题,需要从全局出发,去寻找变动中的最佳策略。
四、商务谈判策略运用的基本原则(一)周密谋划原则(二)随机应变原则(三)有理、有利、有节原则010302商务谈判策略概述预防性策略进攻性策略第七章商务谈判策略04综合性策略一、沉默寡言策略•指在谈判中先不开口,让对方尽情表演,或多向对方提问并设法促使对方继续沿着正题谈论下去,以此暴露其真实的动机和最低的谈判目标,然后根据对方的动机和目标并结合己方的意图采取有针对性的对策。
一、沉默寡言策略注意•(1)事先准备。
•(2)耐心等待。
•(3)利用行为语言,搅乱对手的谈判思维。
二、声东击西策略•己方为达到某种目的和需要,有意识地将洽谈的议题引导到无关紧要的问题上,从而给对方造成一种错觉,使其做出错误的或违反事实本来面目的判断。
二、声东击西策略一般在以下情况使用声东击西策略:•(1)作为一种障眼法,迷惑对方,转移对方的视线,隐蔽己方的真实意图,延缓对方所采取的行动。
当代全球商务课件Chap016

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Chapter 16: Global Human Resource Management
The advantages and disadvantages of each of the three main approaches to staffing policy are summarized in Table 16.1
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Chapter 16: Global Human Resource Management
Firms pursue an ethnocentric staffing policy for three reasons: • the firm believes there is a lack of qualified individuals in the host country to fill senior management positions • the firm sees an ethnocentric staffing policy as the best way to maintain a unified corporate culture • the firm believes the best way to create value by transferring core competencies to a foreign operation is to transfer parent country nationals who have knowledge of that competency to the foreign operation
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Chapter 16: Global Human Resource Management
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The Role of the IMF
The IMF was responsible for avoiding a repetition of the chaos that occurred between the wars through a combination of 1. Discipline a fixed exchange rate puts a brake on competitive devaluations and brings stability to the world trade environment a fixed exchange rate regime imposes monetary discipline on countries, thereby curtailing price inflation
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Introduction
A floating exchange rate system exists in countries where the foreign exchange market determines the relative value of a currency Examples include the U.S. dollar, the European Union’s euro, the Japanese yen, and the British pound A pegged exchange rate system exists when the value of a currency is fixed to a reference country and then the exchange rate between that currency and other currencies is determined by the reference currency exchange rate Many developing countries have pegged exchange rates
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The Gold Standard
Question: What is the Gold Standard?
The origin of the gold standard dates back to ancient times when gold coins were a medium of exchange, unit of account, and store of value To facilitate trade, a system was developed so that payment could be made in paper currency that could then be converted to gold at a fixed rate of exchange
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Mechanics of the Gold Standard
The gold standard refers to the practice of pegging currencies to gold and guaranteeing convertibility Under the gold standard one U.S. dollar was defined as equivalent to 23.22 grains of "fine (pure) gold The exchange rate between currencies was based on the gold par value (the amount of a currency needed to purchase one ounce of gold)
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Strength of the Gold Standard
The key strength of the gold standard was its powerful mechanism for simultaneously achieving balance-oftrade equilibrium (when the income a country’s residents earn from its exports is equal to the money its residents pay for imports) by all countries Many people today believe the world should return to the gold standard
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The Role of the IMF
2. Flexibility A rigid policy of fixed exchange rates would be too inflexible So, the IMF was ready to lend foreign currencies to members to tide them over during short periods of balance-ofpayments deficits A country could devalue its currency by more than 10 percent with IMF approval
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The Bretton Woods System
Under the Bretton Woods Agreement the US dollar was the only currency to be convertible to gold, and other currencies would set their exchange rates relative to the dollar devaluations were not to be used for competitive purposes a country could not devalue its currency by more than 10% without IMF approval
Introduction
Question: What is the international monetary system? The monetary system refers to the institutional arrangements that govern exchange rates Recall that the foreign exchange market is the primary institution for determining exchange rates
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Introduction
Question: What role does the international monetary system play in determining exchange rates?
To answer this question, we have to look at the evolution of the international monetary system The Gold Standard The Bretton Woods system The International Monetary Fund The World Bank
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The Bretton Woods System
A new international monetary system was designed in 1944 in Bretton Woods, New Hampshire The goal was to build an enduring economic order that would facilitate postwar economic growth The Bretton Woods Agreement established two multinational institutions 1. The International Monetary Fund (IMF) to maintain order in the international monetary system 2. The World Bank to promote general economic development
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Classroom Performance System
When the foreign exchange market determines the relative value of a currency, a ________ exchange rate system exists. a) Fixed b) Floating c) Pegged d) Market
Global Business Today 6e
by Charles W.L. Hill
McGraw-Hill/Irwin
Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 10
The International Monetary System
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Introduction
A dirty float exists when the value of a currency is determined by market forces, but with central bank intervention if it depreciates too rapidly against an important reference currency China adopted this policy in 2005 With a fixed exchange rate system countries fix their currencies against each other at a mutually agreed upon value Prior to the introduction of the euro, some European Union countries operated with fixed exchange rates within the context of the European Monetary System (EMS)