2021年-年本科插班生《商务英语阅读》考试大纲(专插本)
2021年年专插本-商务英语《国际贸易概论》考试大纲(专插本)
广东培正学院2021年本科插班生专业课考试大纲《国际贸易概论》考试大纲Ⅰ.考试性质普通高等学校本科插班生招生考试是由专科毕业生参加的选拔性考试。
高等学校根据考生的成绩，按已确定的招生计划，德、智、体全面衡量，择优录取。
该考试所包含的内容将大致稳定，试题形式多种，具有对学生把握本课程程度的较强识别、区分能力。
Ⅱ.考试内容及要求一、考试基本要求检查英语专业的专科毕业生是否较好地掌握了国际贸易实务专业英语，是否达到了对本科插班生入学的基本要求，是否深入了解了课程的基础知识和具备了专业技能，较客观、准确地考查学生运用所学专业知识分析问题和解决问题的实际能力。
二、考核知识点及考核要求本大纲的考核要求分为“识记”、“领会”、“应用”三个层次，具体含义是：识记：能解释有关的概念、知识的含义，并能正确认识和表达。
领会：在识记的基础上，能全面把握基本概念、基本原理、基本方法，能掌握有关概念、原理、方法的区别与联系。
应用：在理解的基础上，能运用基本概念、基本理论、基本方法分析和解决有关的理论问题和实际问题。
专题一国际贸易简介一、考核知识点1、进行国际贸易的原因2、有关国际贸易的问题3、国际贸易的形式4、有形贸易与无形贸易5、比较优势理论6、国家实施贸易管制的原因二、考核要求1、识记（1）进行国际贸易的原因（2）国际贸易的形式2、领会（1）有形贸易与无形贸易（2）国家实施贸易管制的原因3、应用（1）有关国际贸易的问题（2）比较优势理论专题二进出口贸易的一般程序一、考核知识点1、出口贸易的一般程序2、进口贸易的一般程序3、出口和进口贸易中所涉及的机构4、出口和进口贸易中所涉及的专业人员5、出口贸易和进口贸易中所需要的单证6、进出口贸易的渠道7、进出口贸易的支付方式二、考核要求1、识记（1）出口和进口贸易中所涉及的机构（2）出口和进口贸易中所涉及的专业人员（3）出口贸易和进口贸易中所需要的单证3、应用（1）如何有效地询盘（2）如何有效地回复询盘（3）《联合国国际货物销售合同公约》有关订立合同的条款专题四贸易术语一、考核知识点1、单位价格的构成2、《国际贸易术语解释通则》3、“Incoterms1990”的贸易术语分类4、FOB 的定义、适用范围及买卖双方的责任义务、风险转移、费用划分5、CFR 的定义、适用范围及买卖双方的责任义务、风险转移、费用划分6、CIF的定义、适用范围及买卖双方的责任义务、风险转移、费用划分7、合同中的贸易术语条款实例二、考核要求1、识记（1）单位价格的构成（2）《国际贸易术语解释通则》2、领会（1）“Incoterms1990”的贸易术语分类（2）合同中的贸易术语条款实例3、应用（1）FOB 的定义、适用范围及买卖双方的责任义务、风险转移、费用划分（2）CFR 的定义、适用范围及买卖双方的责任义务、风险转移、费用划分（3）CIF 的定义、适用范围及买卖双方的责任义务、风险转移、费用划分专题五商品的品质、数量和包装一、考核知识点1、表示商品品质的方法2、品质公差的定义与认定3、合同中的品质条款实例4、商品数量的计算5、商品重量的计算6、溢短装条款的定义和表达方式7、合同中的数量条款实例8、商品包装的种类及作用9、包装的标志10、合同中的包装条款实例二、考核要求1、识记（1）表示商品品质的方法（2）商品数量的计算（3）商品重量的计算2、领会（1）合同中的品质条款实例（2）合同中的数量条款实例（3）合同中的包装条款实例3、应用（1）品质公差的定义与认定（2）溢短装条款的定义和表达方式（3）商品包装的种类及作用（4）包装的标志专题六货物装运一、考核知识点1、国际货物运输方式2、班轮运输3、租船运输4、航空运输5、提单的定义和内容6、提单的作用及其使用7、提单的分类8、集装箱运输9、装运条件10、货运单据11、合同中的单据条款实例二、考核要求1、识记（1）班轮运输的特点（2）租船运输的种类（3）运费的计算（4）货运单据的种类（5）提单的定义和内容（6）集装箱的种类和运输2、领会（1）商业发票的内容和作用（2）提单的分类3、应用（1）商业发票的范例（2）提单的作用及其使用（3）合同中的单据条款实例专题七国际贸易支付一、考核知识点1、汇票的定义、内容和当事人2、汇票的种类3、本票的定义4、本票和支票的区别5、支票的定义和使用规定6、汇付的种类及其特点7、汇付的利与弊8、托收的种类和程序9、托收的利与弊10、信用证的定义及流通过程11、信用证的种类12、使用信用证的利与弊13、合同中的支付条款实例二、考核要求1、识记（1）汇票的定义、内容和当事人（2）本票的定义（3）支票的定义和使用规定（4）信用证的定义及流通过程2、领会（1）汇票的种类（2）本票和支票的区别（3）汇付的种类及其特点（4）托收的种类和程序（5）信用证的种类（6）合同中的支付条款实例3、应用（1）汇付的利与弊（2）托收的利与弊（3）使用信用证的利与弊专题八海运保险一、考核知识点1、保险的原因2、海上保险的定义3、风险的分类及其定义4、损失的分类及其定义5、费用的分类及其定义6、海洋运输货物保险险别划分7、基本险别的种类及赔偿范围8、附加险别的种类及赔偿范围9、选择适当的险别种类10、保险价值11、保险费12、保险单和保险凭证13、合同中的保险条款实例二、考核要求1、识记（1）海上保险的定义（2）保险价值（3）保险费（4）保险单和保险凭证2、领会（1）保险的原因（2）风险的分类及其定义（3）损失的分类及其定义（4）费用的分类及其定义（5）合同中的保险条款实例3、应用（1）海洋运输货物保险险别划分（2）基本险别的种类及赔偿范围（3）附加险别的种类及赔偿范围（4）选择适当的险别种类专题九索赔和仲裁一、考核知识点1、违反合同的定义及原因2、不同违反合同情况及承担的责任3、买方和卖方违反合同的补救4、异议与索赔的条款5、罚金条款6、不可抗力的含义7、合同中的不可抗力条款8、仲裁的定义9、仲裁的优点10、仲裁条款的内容11、合同中的仲裁条款实例二、考核要求1、识记（1）违反合同的定义及原因（2）不同违反合同情况及承担的责任（3）不可抗力的含义（4）仲裁的定义2、领会（1）买方和卖方违反合同的补救（2）异议与索赔的条款（3）罚金条款3、应用（1）仲裁的优点（2）仲裁条款的内容（3）合同中的不可抗力条款（4）合同中的仲裁条款实例Ⅲ.考试形式及试卷结构1、考试形式为闭卷，笔试，考试时间为120分钟，试卷满分为100分。
《2020年商务英语阅读》专插本考试大纲
2020年华南农业大学珠江学院本科插班生招生考试《商务英语阅读》考试大纲一、考试性质普通高等学校本科插班生（又称专插本）招生考试是由专科毕业生参加的选拔性考试。
高等学校根据考生的成绩，按照已确定的招生计划，德、智、体全面衡量，择优录取。
因此，本科插班生考试应有较高信度、效度、必要的区分度和适当的难度。
二、主要参考书《商务英语阅读》，叶兴国、2017-03-01上海外语教育出版社、ISBN：978-7-5446-4515-7三、考试内容Unit 1 Effective CommunicationPart I Pre-reading QuestionsPart II Extensive ReadingText A V oice of CourageText B Tell Stories to Strengthen Organizational BondsPart HI Reading SkillsPart IV Supplementary Reading：How to Make the Multicultural Work Force WorkPart V Test YourselfUnit 2 Soaring ChinaPart I Pre-reading QuestionsPart II Extensive ReadingText A Clicks to BrickText B Still Made in ChinaPart III Reading SkillsPart IV Supplementary Reading：Divergence Seen in Chinese Companies' DevelopmentPart V Test YourselfUnit 3 Gender DiscrepancyPart I Pre-reading QuestionsPart II Extensive．ReadingText A Home Truths about Working FamiliesText B The Weaker SexPart III Reading SkillsPart IV Supplementary Reading：Humor MePart V Test YourselfUnit 4 Staff ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A Handle Your Men in the OfficeText B Seven Useful Lessons You Can Learn from a Bad BossPart III Reading SkillsPart IV Supplementary Reading：The New International Style of Management Part V Test YourselfUnit 5 Consumer BehaviorPart I Pre-reading QuestionsPart II Extensive ReadingText A The Rich Can Learn from the Poor about How to Be FrugalText B Here's How to Crack the Code on Your Customers' BehaviorPart III Reading SkillsPart IV Supplementary Reading：How Consumers Rewrote the Old Recessionary RulesPart V Test YourselfUnit 6 Marriage IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A Three Views of MarriageText B Married，with MoneyPart III Reading SkillsPart IV Supplementary Reading：Yours，Mine & MinePart V Test YourselfUnit 7 Corporate Social ResponsibilityPart I Pre-reading QuestionsPart II Extensive ReadingText A What Businesses Owe the World：Then and NowText B Don't Put People Before ProfitsPart III Reading SkillsPart IV Supplementary Reading：Social Saints，Fiscal Fiends Part V Test YourselfUnit 8 Career SuccessPart I Pre-reading QuestionsPart II Extensive ReadingText A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New YouPart III Reading SkillsPart IV Supplementary Reading：Why Can't You Find a Job？Part V Test YourselfUnit 9 Positive AttitudesPart I Pre-reading QuestionsPart II Extensive ReadingText A Be Happy 'Cause I Choose HappinessText B If You Fire People，Don't Be a Jerk about ItPart III Reading SkillsPart IV Supplementary Reading：Positive ThinkersPart V Test YourselfUnit 10 Out-of-the-box ThinkingPart I Pre-reading QuestionsPart II Extensive ReadingText A How Fast Can You Learn？Text B Student TeachersPart III Reading SkillsPart IV Supplementary Reading：Got ideas？Part V Test YourselfUnit 11 Time ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A 20 Ways to Save 20 MinutesText B How Much Time Should CEOs Devote to Customers？Part III Reading SkillsPart IV Supplementary Reading：Time Management in the Age of Social Media Part V Test YourselfUnit 12 Green BusinessPart I Pre-reading QuestionsPart II Extensive ReadingText A Succeeding as a "Green" BusinessText B The Wellness BoomPart III Reading SkillsPart IV Supplementary Reading：Recycle，Reuse，Reprofit：Startups Try to Make Money Selling Your StuffPart V Test YourselfUnit 13 Honesty IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A In Search of HonestyText B 5 Ways to Spot a LiarPart III Reading SkillsPart IV Supplementary Reading：Slasher AttackPart V Test YourselfUnit 14 Ways of InvestmentPart I Pre-reading QuestionsPart II Extensive ReadingText A Ways to Keep More CashText B When Stocks Tank，Some Investors Stampedeto AlpacasPart III Reading SkillsPart IV Supplementary Reading：Get the Right Coverage Part V Test YourselfUnit 15 Retirement PlanningPart I Pre-reading QuestionsPart II Extensive ReadingText A How Long Will You Live？Text B Plan Ahead to Beat Retirement BluesPart III Reading SkillsPart IV Supplementary Reading：Over 60 and OverlookedPart V Test YourselfUnit 16 Era of Big DataPart I Pre-reading QuestionsPart II Extensive ReadingText A The Second Age of ReasonText B Mass Individualism Makes Life Tough forConsumer Product GiantsPart III Reading SkillsPart IV Supplementary Reading：Computer Chips and DipPart V Test Yourself四、考核形式（一）考核方法考核类型：闭卷考核方式：笔试考核时间：120分钟（二）成绩评定实行百分制，满分：100分。
中山大学新华学院商务英语专业招收本科插班生
中山大学新华学院商务英语专业招收本科插班生《综合商务英语》考试大纲(2020版)一、目的与性质本考试的目的是从普通高校专科毕业生中挑选优秀者插入商务英语本科三年级学习。
普通高等学校本科插班生招生考试是由专科毕业生参加的选拔性考试。
高等学校根据考生的成绩，按已确定的招生计划，德、智、体全面衡量，择优录取。
该考试所包含的内容将大致稳定，试题形式多样，具有对学生把握本课程程度的较强识别、区分能力。
目的是测试考生对综合商务英语基本知识的掌握程度和综合运用各项基本技能的能力, 测试考生是否达到本科二年级下学期的水平，是否具有插班就读的能力。
二、考试形式本考试因为客观题较多，所以需要填涂答题卡。
本考试是一种测试应试者单项和综合语言能力的尺度参照性标准化考试，采取客观试题与主观题相结合，单项技能测试和综合技能测试相结合的形式。
三、考试内容和要求测试内容包括五大部分：语法与词汇、完形填空、阅读理解、英美文化和英美文学常识、翻译。
1．语法与词汇要求能灵活正确运用商务英语专业教学大纲基础阶段所要求掌握的语法结构全部内容，认知教学大纲词汇表对基础阶段所规定的5500－6000个认识词汇，正确而熟练地运用其中的3000－4000个及其最基本的搭配。
题目中约50％为词汇、词组和短语的用法，约50％为语法结构，共40道题，计分40分。
2．完形填空完型填空部分的目的是测试学生综合运用语言的能力。
本题向考生提供一篇约250个单词的以商务为题材、难度适中的短文，在短文留出10个空白，文后为每个空白提供四个选择项。
要求考生在全面理解短文内容的基础上，选择答案，进而使短文的意思和结构恢复完整，成为内容连贯、没有语法错误的通顺文章。
10道选择题。
共计10分。
3．阅读理解要求能够读懂中等难度的与商务有关的文章和材料，阅读速度为每分种120-180个单词。
本部分采用多项选择题, 阅读材料共长1800个单词左右，由4篇与商务有关的阅读材料组成。
商务英语阅读自学考试课程考试大纲
商务英语阅读自学考试课程考试大纲商务写作（一）课内训练（重点）识记：1. When Banker’s Bets Go Bad银行家的猜测落空名词解释：OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦·格林斯潘，美联储主席句子翻译：1)The bank had doubled profits in the past year via a string of successfulmergers, but on Apr. 21 it reported that its securities portfolio hadunrealized losses of nearly $131 million.2)We’re considering strategies that make the most sense if rates are goingup much more aggressively and sooner than anticipated.2. Creating Government Financing Programs for Small and Medium-sizedEnterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业句子翻译：In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown tobecome an important force in contributing towards sustained and rapid growthof the Chinese economic.（三）课外练习（一般）理解：1.Carlyle Group’s Asian Invasion加雷集团的亚洲扩张名词解释：V enture-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团2. Why the Dollar Is Blooming Again为什么美元再次复兴？名词解释：Greenback 美元（俚语）Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行Federal Reserve Bank 美国联邦储备银行（四）拓展阅读（一般）理解：1. How Banks Pretty up the Profit Picture银行如何美化收益前景2. Thai Stocks What Goes Up泰国股市：到底是怎么了？3. Inventing to Order以市场为导向开发产品4. I t’s an Office Party in Hong Kong香港办公楼地价之争第二单元人力资源管理（一）课内训练（重点）识记：1. China’s Problem of Labor中国人力资源问题名词解释：Confucian heritage 孔子遗训Micro-managing 微观管理Job rotation 轮岗句子翻译：1)Many underestimate the cost of local staff. Chinese graduates often havean inflated view of their own, complain some foreign managers.Multinationals are als o competing for talent with China’s domesticcompanies, which need to improve the quality of their people as theirmarkets open to foreign rivals.2)But the growing shortage of executive talent may make the growthassumptions written into many business plans over-optimistic.2. No Prizes for Runners-up奖励只给最优秀的员工名词解释：Redundancy payment 冗余支出Benefit package 福利包Merit budget 贡献奖Flexible reward 灵活的奖励方式Egalitarian Europe “人人平等的欧洲”句子翻译：1\But benchmarking employees, and then paying them different rates, can turn out to be a minefield if handled badly.2\Those that want rewards to be cost-effective but memorable are seeking the services of firms that specialize in employee recognition.（三）课外练习（一般）理解：1. The Inside Story（PartⅠThe Power of Online HR Management）背景故事：（一、在线人力资源管理的威力）名词解释：Ford 美国福特汽车公司BP British Petroleum 英国石油公司Outsource 人力资源外包Holiday entitlement 员工休假权Expatriate employee 外派员工2. The Inside Story（PartⅡOnline Training as an Alternative）背景故事：（二、在线培训）名词解释：Curriculum Vitae 个人履历表（四）拓展阅读（一般）理解：1. Organized Labor Revival（PartⅠAre Unions Declining in Europe?）工会组织的复兴（一、欧洲工会组织正在消亡？）2. Organized Labor Revival（PartⅡUnion Revival，True or Not?）工会组织的复兴（二、工会组织正在复兴？）3. Case Study Is There a Nice Way to Fire Y our Employees?案例分析：真有合理地解雇员工的好办法吗？4. Hold that Body Count!人力的真正意义!第三单元市场（一）课内训练（重点）识记：1. Celebrity Endorsements as a Strategy营销策略之名人效应名词解释：Bill Cosby 比尔·考斯比，美国黑人，喜剧之父句子翻译：Alternatively, advertisers can choose to use “spokescharacters”.Owens-Corning has used the Pink Panther for nearly 20 years to endorse itsinsulation products, and Metropolitan Life has used the Peanuts gang topromote its insurance policies. Another way advertisers protect themselves isby using deceased celebrities. Through the wonders of technology, televisionviewers see screen legends John Wayne pitching Coors beer and Fred Astairedancing with a Dirt Devil vacuum cleaner.2. Challenges in Global Advertising and Promotion 广告及销售全球化的挑战名词解释：A von China Inc. 雅芳（中国）公司FedEx 联邦快递，全球最大的快递公司James Bond 詹姆斯·邦德，代号007，全球知名的英式间谍形象句子翻译：1)The style of the ad. Is also important, because comparative ads, whileacceptable and even common in the United States and Canada, are lesscommonly used in the United Kingdom, unacceptable in Japan, and illegalin India and Brazil.2)Coca-Cola’s Indian subsidiary was forced to end a promotion that offeredprizes such as a trip to Hollywood, because it encouraged customers to buyin order to gamble, in violation of India’s established trade practices.（理解：1. Advertisement 广告名词解释：Bureau of Public Enterprise, BPE 国有企业局,实际负责推动民营化计划的机构Management Information System (MIS) 管理信息系统Manual of accounting procedure 会计手续规则2. Marketing to Latinos and African Americans 拉丁美洲及非洲的营销策略研究（四）拓展阅读（一般）理解：1. Advertising on the Web Companies Grab the Brass Ring网络广告：公司的新商机2. From Harley-Davidson Armchairs to Coca-Cola Fishing Lures The Rise ofCorporate Branding企业品牌化的兴起：从哈雷牌轮椅到可口可乐牌鱼饵3. Offering Guarantees to Promote Sales提供质量保证以提高销售额度4. Power Pricers: How Smart Companies Use Price as a Strategic Tool价格的威力：精明商家的价格策略第四单元管理（一）课内训练（重点）识记：1. Cross-cultural Management 跨文化管理名词解释：MBA: Master of Business Administration, 工商管理硕士Pay-for-performance (PFP) 业绩付酬—按照实际业绩付给酬劳Matrix structure 矩阵结构句子翻译：A fairly obvious cultural divide that has been much studied is the onebetween, on the one hand, the countries of North America and north-westEurope, where management is largely based on analysis, rationality, logic andsystems, and, on the other, the Latin cultures of southern Europe and SouthAmerica, where personal relations, intuition, emotion and sensitivity are ofmuch greater importance.2. Motorola Modes of Handling Ethical Issues Transculturally跨文化管理“摩托罗拉模式”所遵循的原则是什么？句子翻译：1)The simplest mode is one in which Motorola makes no particular effort toadjust to the local culture, but merely clarifies its policy on a given issue, andimplements that policy regardless of whether it overlaps with the values orstandards of the host culture.2)In some situations, the overlap between Motorola’s standards and certainpractices of the host culture might be so limited that the corporation has nochoice other than simply to abide by its own standards and attempt to remainviable in that country.理解：1. Might the Proper Study of Management Be Man?管理的核心是管理人?名词解释：Stock market 证券市场Zeitgeist 时代精神Theory X(Y) X(Y) 理论2. No more Boring Analysis无需反复研究管理方式（四）拓展阅读（一般）理解：1. Will This Merger Go Down Smoothly?这一次的收购会顺利进行吗？2. Citi: A Whole New Playbook 花旗集团：一个全新的开始3. Do Y ou Really Need an MBA? 你真的需要一个MBA文凭吗？4. Going Global by Thinking Local 立足本土，走向国际第五单元贸易识记：1. Trade Disputes商务争议名词解释：Comparative costs 比较成本Specialization 专业化生产Insight 洞察力Nobel laureate 诺贝尔奖获得者Productivity 生产力Mainstream economists 主流经济学家avid Ricardo 大卫·李嘉图英国经济学家著有《政治经济学几赋税原理》句子翻译：Even if one country can make everything more cheaply than every other it still gains from focusing on the goods in which its relative advantages isgreatest —i.e., in which it has a comparative advantage —and importingthe rest.2. A Sale Contract 销售合同名词解释：FOB: Free on Board 船上交货价格, 离岸价格CIF: Cost Insurance and Freight 到岸价格CFR: Cost and Freight成本加运费价FCA: Free Carrier货交承运人CPT: Carriage Paid to 运费付至CIP: Carriage Insurance Paid to运费、保险费付至EXW: Ex Work 工厂交货DDU: Delivered Duty Unpaid未完税交货DDP: Delivered Duty Paid完税后交货Remittance 汇票T/T 电汇M/T 信汇Banker’s draft 银行汇票Commercial Draft 商业汇票Documentary Collection 跟单托收D/P Sight: Documents against Payment at Sight 即期付款交单D/P after Sight: Documents against Payment after Sight 远期付款交单D/A: Documents against Acceptance 承兑交单Letter of Credit 信用证Irrevocable L/C 不可撤销信用证Sight L/C 即期信用证Usance L/C 远期信用证Transferable L/C 可转让信用证句子翻译：The Buyers shall open with a bank to be accepted by both the Buyers and Sellers an irrevocable transferable letter of credit, allowing partial shipment,transshipment in favor of the Sellers and addressed to Sellers payable at sightagainst first presentation of the shipping document to Opening Bank. Thecovering letter of credit must reach the Sellers 30 days before shipment andremain valid in China until the 21st day (inclusive) from the date of shipment. （三）课外练习（一般）理解：1. Business Negotiation 贸易磋商2. Two Business Letters 商业信函实例（四）拓展阅读（一般）理解：1. A Letter of Credit 信用证2. A Business Letter—Revise Former Letter of Credit信用证修订书3. A Booking Order订舱委托书4. A Commercial Invoice商业发票第六单元经济全球化识记：1. Game Theory博弈论名词解释：Oligopoly 求过于供的市场情况Price cutting 大减价Dilemma 困境Game theory 博弈论Adam Smith 亚当·斯密，英国古典政治经济学代表人物，著有《国富论》Invisible hand “看不见的手”句子翻译：Game theory has been used by economists to study theinteraction of oligopolies, on-management disputes; countries trade policies, internationalenvironmental agreements, reputations, and a host of other situations.2. E-Commerce: The Kitty Hawk Era电子商务：Kitty Hawk时代名词解释：Sales volume 销售量Megastore 超级卖场Cyberspace 网络空间Distributor 分销商Retailer 零售商Intermediary 中介Stockbroker 股票经纪人Dealer 经销商Leverage 杠杆作用E-commerce 电子商务Wal-Mart 沃尔玛，世界第一大零售商Brick-and-mortar 传统意义上的公司句子翻译：1)Slowly but surely, consumers are leaving malls to shop on-line, often intheir pajamas at 11 PM. And anyone who doubts the potential power of thee-commerce juggernaut hasn’t grasped the advantage for both consumersand businesses.2)All companies fear the leverage gained by consumers who can demandever-lower prices. Finally, businesses are rapidly learning that it isn’tenough to tack the suffix “dot com” onto the company name.理解：1. The Logic of Economics经济学逻辑名词解释：Inflation 通货膨胀Tariff 关税Quota 配额Tax cuts of 1964 美国1964年的减税政策Great Depression 1929年至1933年的西方世界的经济大萧条2. The Four Wheels of Growth 促进经济增长的四个要素（四）拓展阅读（一般）理解：1.Careers in Global Marketing 全球营销下的职场规划2. How Markets Solve the Three Economic Problems市场解决三大经济问题的途径3. Global Marketing What It Is and What It Is Not揭开全球营销的面纱4. The Business-to-business Cyber-buying Bazaar网络购物市场第三部分有关说明与实施要求（一）阅读理解Reading comprehension.Although it is nothing new for companies to build relationships with customers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relationships with clients on a much larger scale, and this more sophisticated kind of operation is known as relationship marketing. Relationship marketing aims to increase sales through deliberate efforts to retain customers and promote two-way communication with them and new technology has make communication possible with a for larger customer base than before. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.The building of good personal relationships with customers is usually integral to the management of small businesses, and owners of small corner shops clearly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to, say, a supermarket chain. Small shopkeepers have direct knowledge ofregular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer information. Large retailers can use store cards to obtain detailed background information about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer. Electronic storage enables all of this information to be retained, manipulated and integrated, while detailed analyses can be carried out on ever more powerful computers. Companies are thus able to target individuals amongst their thousands of customers with unique promotions or information matched to their back grounds and to their purchasing tendencies. Thirdly, companies feel a need to use relationship marketing because of increased competition: amassing knowledge about customers and building up customer relationships through interactive contact can enable organizations to differentiate their products orservices more easily form those of competitors.However, relationship marketing is not always the right route for organizations to take, and is not appropriate for all customers. Some bank customers, for example, cost more to serve than the bank actually makes form their custom, while a supermarket customer who spends very little and does not shop regularlydoes not justify the expenditure of several pounds per annum on relationship marketing. In addition, customers may not always be interested in a relationship, even where there are demonstrable benefits to be had.Overall, successful relationship marketing depends upon selecting and targeting the customers you wish to retain, and identifying sales areas where the investment and effort will be worthwhile. Many organizations have found the approach to be very rewarding in terms of customer retention and related profitability, but relationship marketing is still a developing field and is neither cheap nor easy to operate. It involves an integrative approach which draws marketing, quality and customer service together; it also depends upon developing the capacity of every employee particularly front-line staff to market the goods or services of the organization in a customer-focused way; and finally, it can require heavy investment in appropriate information technology.1. In the first paragraph, the writer describes relationship marketing as ____.A. an idea that has passed in and out of fashion over the last few years.B. a term used for an activity that used to exist in a more basic form.C. a way for a company to advertise to its customers.D. a way for a company to analyze its profitability.2. Why are small shopkeepers used to illustrate relationship marketing?A. Their success depends on their relationships with their customers.B. They keep information about their customers on computer.C. They were the first to use the term relationship marketing.D. Their relationship with customers has started to change recently.3. One reason why large companies didn’t use relationship marketing in the past is that ____.A. they underestimated the true value of customer loyalty.B. heir customers didn’t want them to collect information.C. they didn’t need to find out about individual customers.D. they didn’t think they could justify the expenses.（二）快速阅读Skimming and scanning.There are various ways in which individual economic units can interact with one another. Three basic ways may be described as the market system, the administered system, and the traditional system.In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a market, transactions may take place via barter or money exchange. In a barter economy, real goods such as automobiles, shoes, and pizzas are traded against each other. Obviously, finding somebody who wants to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a medium of exchange eases transactions considerably. In the modern market economy, goods and services are bought or sold for money.An alternative to the market system is administrative control by some agency over all transactions. This agency will issue edicts or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. Central planning may be one way ofadministering such an economy. The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated to different households for consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy.In a traditional society, production and consumption patterns are governed by tradition; every person’s place within the economic system is fixed by parentage, religion, and custom. Transactions take place on the basis of tradition, too. People belonging to a certain group or caste may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant society may result.1. What is the main purpose of the passage？A. To outline contrasting types of economic systems.B. To explain the science of economics.C. To argue for the superiority of one economic system.D. To compare barter and money-exchange markets.2. In the second paragraph, the word “real” in “real goods” could best be replaced by ____.A. high qualityB. concreteC. utterD. authentic3. According to the passage, a barter economy can generate ___.A. rapid speed of transactionsB. misunderstandingsC. inflationD. difficulties for the traders4. According to the passage, who has the greatest degree of control in the administered system？A. Individual householdsB. Small businessesC. Major corporationsD. The government5.Which of the following is not mentioned by the author asa criterion for determining a person’s position in a traditional society？A. Family backgroundB. AgeC. Religious beliefsD. Custom（三）名词解释Define the following terms.1. Booking order2. CFS（四）回答问题Answer the following questions.With no laor shortage, what prosperity will it expect in the article?（五）翻译Translate the following sentences into Chinese.In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown to become an important force in contributing towards sustained and rapid growth of the Chinese economic.商务英语沟通Business English CommunicationChapter One How to Apply for the Ideal Job(如何申请理想的工作) 本课要点一．Reading Job Advertisement (解读招聘广告)As you read , ask yourself these question1.Do I have the formal qualification required ?2.Do I have the experience required ?3.Am I really suited for the job ?4.What do I know about the employer ?5.What makes me specially suited for the job ?二．Analysing a Specific Job Advertisement (分析特定的招聘广告)三．What to Mention in Y our Letter or Email (在求职信件中该写些什么)四．Attracting an Employer’s Interest (引起招聘者的注意)五．Hints and Tips (技巧提示)Here are some good ways to make your application letter stand out:1.Look for something unusual in your experience or qualifications2.Make the contents of your letter appropriate for the job3.A void annoying phrases4.Get someone to read your letter before you send itNEVER send your first draft !5.Keep the letter short6.Mention the organisation7.Make your letter physically easy to read* Don’t use handwriting * Use a good quality printer * Use short sentences and paragraphs * Use plenty of breaks and white space * Use a type or font that can be easily read and use 12-point size* Don’t overuse italics ,bold, underlining or CAPITALS * Use a spell-check programme but don’t rely onthat alone. Y ou must also check your letter personally before you send it .* Don’t use coloured or fancy paper8.Remember to state which job you are applying for9.Be realistic10.Check again六．Practice Makes Perfect (实践造就完美)专业词汇Reputation 名誉声望Professional 专业人员职业运动员Qualification 资格Unpredictability不可预测性Continuity 连续性Candidate 候选人应试者Architect 建筑师Job seeker 求职者People-orientated 以人为本的Prestige 威望影响力Application letter 求职信Interview 面试采访Offend 冒犯Summarize 总结概述Demonstrate 证明示范Commitment 承诺保证Innovation 革新Coverage 新闻报道Template 模板Overlook 俯瞰忽视Chapter T wo Resume and the Interview （简历与面试）本课要点一．The Rasume or Curriculum V itae (简历)二．The Essentials（基本要素）*Full name in Chinese characters and Pinyin. Underline your family name*Adress*Telephone Number*Age, indicated by date of birth*Gender, indicated by Mr, Mrs, Miss, Ms.Here are some of the things that can be included if you have them :*e-mail address*Fax number*PhotographQualifications : List your qualifications clearly , starting with the highestEducation : List the school and other educational institutions you have attended, again starting with the highest or most recent.Previous EmploymentSkillsInterests and hobbiesFuture career三．Model resume (single-page version)（简历样本）四．Interview Essentials（面试要点）五．What Do Y ou Do Now（如何准备）Times spent in preparation is never wasted. Time wasted is never spent in preparation.Quite simply, to be totally confident about your chances of success you must know almost everthing there is to know about : *The company*The job advertised*The overall business environment the company operates in *The business culture of the company*Existing employees you might know*Where you might fit into the company*The salary you might be offered六．The Big Day (面试当天)七．What Do I Wear（如何着装）八．What Questions Will They Ask（面试问题）九．Be Positive（要积极主动）十．Y ou Do the Talking (把握表述机会)十一.Dealing with Negatives at the Interview (正确处理面试中的消极因素)十二.Strength from Weakness(变不利为有利)十三.Hints and Tips (技巧提示)*Names *Eye contact *Sit comfortably专业词汇Curriculum vita 个人简历Resume 履历Clerk 文员Coordinator 协调员Turnover 营业额Orchestra 管弦乐队Martial arts 武术Facility 设备Innovation 革新创新Sector 部门Annual report 年度报告Trainers 运动鞋Pattern 模式图案Consultancy 咨询公司Bachelor 学士Master 硕士Doctor (Ph.D)博士Chapter Three Spoken Business Communication (口头商务沟通) 本课要点*The first, as always, is to spend as much time as possible on preparation.*The second is to think carefully about the actual content.*The third is to practise your presentation.一.Preparing for the Talk (为演讲准备)1.The audience2.The introduction3.The facts4.V isual aids5.Don’t trust the technology6.The venue7.The length8.Be ready for questions二.Preparing The Content (搜集素材)1.Structure*A clear introduction is essential.*Then you move onto the main part of your presentation.*Finally, you must have a conclusion.2.How long shoud your presentation be?Keep It Short and Simple三.Practice and Presentation Techniques(练习示范与演讲技巧)四.Hints and Tips(技巧提示)1.When you stand up to begin, take your time and try not to appear nervous.2.Most of the time you will be speaking to people who want to hear what you have to say.3.Talk to the people in the audience.4.Be careful about the things you do with your hands when speaking.5.Don’t just read your speaking notes.6.Don’t speak too fast./doc/b214476027.html,e only a few, well-chosen, visuals.8.Pause before you move into the final part of your speech.9.Don’t run away the minute you have completed your presentation.五.Practice Makes Prefect(实践造就完美)专业词汇Presentation 发言陈述conciseness 简明address 致辞演讲conference 会议协商Technician 技术员Chief Executive Officer 首席执行官layout 布局atmosphere 气氛Regional sales manager 地区销售经理audio-visual aids 视听辅助工具lectern 讲台Recruit 征募招聘draft 草图汇票resist 抵抗distraction 注意力分散temptation 诱惑Conclusion 结论pause 停顿volume 音量书卷eye contact 目光接触眼神交会Chapter Four Communicating with Colleagues and Customers(同事沟通及客户沟通)本课要点一.Unspoken Messages (非言语信息)Here are a few questions to consider about non-verbalcommunications :1.How do you think you look?2.How can you change your clothing message ?3.What non-verbal communications do you not like ?4.What assumptions do you make ?5.Do you make group assumptions ?二.Friendly Communications(传递好消息)三.Communicating Sensitively(敏感性沟通)四.Problem Communications(问题沟通)五.Hints and Tips(技巧建议)1.Stay clam2.Listen3.Don’t assume4.Explain clearly5.Speak clearly*Do not use jargon.*Do not use long words where short ones will do.*Make sure that you speak at a speed that allows people to understand what you are saying.*Pause frequently.6.Ask for details7.Check and respond8.Close六.Hearing and Understanding----Achieving Both(倾听与理解----两者兼顾)七.Action(行动)1.Do we want the person to decide the action after communicatiion?2.Do we want the person to take action that we have alreadydecided?3.Do we understand the effects the action may produce?八.Checking(核查)*Ask question.*Do not make assumptions.九.Communicating with Bosses(与老板沟通)“The boss may not always be right,but he or she is always the boss.”1.Listen2.Ask for suggestions3.Lead your ideas into the ideas of the other person4.Explain clearly5.Ask for suggestions again6.Offer to revise7.Checking8.Follow up十.A Fact(忠告)“Success has many fathers.Failure is an orphan.”专业词汇Comment 评论意见potential 可能性潜力context 语境背景phenomenon 现象奇迹Criminal 罪犯investment adviser 投资顾问district 行政区地区bonus 奖金红利Dedication 奉献commitment 委托提交initiative 主动权首创精神announcement 宣布通告identification card 身份证embarrassment 尴尬拮据maintenance 维修保持Reprimand谴责训斥conversation 谈话社交grievance不满委屈jargon行话component 组件Chapter Five Written Communication（书面沟通）本课要点一.Composing Y our Message(内容组织)*Take the example of a proposed meeting. It’s no good writing a message saying that a meetingis to be held if you don’t state what is going to be discussed.*No one will come to your meeting unless you give him or her a good reason why they should attend.*Unless you state a date and time when a meeting is going to be held people can’t att end.*Where the meeting is to take place is also vital.*Who is to be involved is also essential information. People will not come to an event if they do not know that their attendance is expected.*What is the sequence of events? How will decisions be implemented?二.Written Forms of Communication(书面沟通的形式)*Y our communication should not include unnecessary information.*Y our communication must have appropriate content.*Y our communication must contain the correct facts.*Y our communication should aviod the use or jargon and unnecessary technical terms.*Y our communication should introduce the purpose and mission of the paper, have anexplanatory content and should end with a clear conclusion or recommendation.*Y our communication should always be spell-checked and read by a colleague before it is issued.三.Let’s Practise(练习)四.Hints and Tips(技巧建议)1.Size Matters. Use a 12-point type./doc/b214476027.html,e white space.3.Read aloud.专业词汇Electronic storage 电子储存memo 备忘录sequence 顺序agenda 议程proposal 提议求婚Biography 传记个人简介quotation 引文报价单recommendation 推荐信bangle 手镯Pendant 耳环坠子text message 短信international purchasing manager 国际采购经理Explanatory comment 备注assessment 评价估计payment due 已到期应付款scissor 剪刀删去Stapler 订书机Cash flow 现金流amateur 爱好者外行sponsorship 赞助Chapter Six Business Meeting(商务会议)本课要点一.Why People Hold Meetings (为何举行会议)*To communicate policies *To issue instruction *T o listen to review *To hold discussions*To ensure that everyone is aware of what is going on *To review experiences and future action*T provide written records二.Meeting Styles (会议风格)Authoritarian Inclusive Combat Routine Informal三.Writing the Records of Business Meeting (商务会议纪要)四.The Disadvantages of a V erbatim Record (逐字逐句的会议记录的缺点)*They contain full information about when and where the meeting took place.*They record the names of the people taking part.*They list people who did not attend.*They record who made what decision.*They list points for action.*They are short and concise.*They remove duplications.*They are easy to access and can be held in electronic form.。
2021年《英语语法》考试大纲(专插本)
《英语语法》考试大纲I.考试性质与目的本科插班生考试是由专科毕业生参加的选拔性考试，考试具有较高的信度、效度以及必要的区分度和适当的难度。
本考试的目的是检测考生是否达到本科插班所要求达到的英语语法水平以便择优录取。
II.考试内容一、考试基本要求要求考生理解和掌握系统的基本英语语法.重点掌握英语语法的核心项目，并能在综合运用中做到概念清楚，形式正确。
二、考试知识点及考核要求本大纲的考核要求分为识记、理解、应用三个层次。
具体含义是：1.识记：能理解有关的概念，知识的含义，并能正确认识和表述；2.理解：在识记的基础上，能全面把握基本概念和基本规则，能掌握有关概念、规则的区别与联系；3.应用：在理解的基础上，能在上下文中恰当应用英语语法的基本概念、规则，并提高运用英语的准确性。
三、考核内容第1讲：语法层次第2讲：分句结构和基本句型第3讲：句子成分第4-5讲：主谓一致第6讲：名词和名词词组第7讲：名词的数和名词属格第8-9讲：限定词第10-11讲：代词第12讲：动词和动词词组第13-16讲：动词的时态第17讲：假设意义表示法第18-19讲：情态意义表示法第20-21讲：不定式第22讲：-ING分词第23讲：-ED分词第24讲：形容词和形容词词组第25讲：副词与副词词组第26讲：比较等级和比较结构第27讲：介词和介词词组第28讲：陈述句、疑问句、祈使句、感叹句第29讲：存在句第30讲：It句型和否定结构第31讲：并列结构第32讲：从属结构第33讲：条件句第34讲：关系分句第35讲：直接引语和间接引语第36讲：修饰第37讲：替代第38讲：省略第39讲：强调第40讲：从句到篇四、各章主要考核内容及考核要求第1讲：语法层次考核知识点：语法的5个层次考试要求：●了解：英语在语法上分为5个层次：词素，词，词组，分句和句子●基本掌握：词素和词的分类第2讲：分句结构和基本句型考核知识点：句子分析，基本句型及其转换考试要求：●了解：基本句型●基本掌握：分析句子成分第4-5讲：主谓一致考核知识点：以s结尾的名词作主语的主谓一致、以集体名词做主语的主谓一致考核要求：●理解：主谓一致的指导原则●掌握：以s结尾的名词作主语的主谓一致第6讲：名词和名词词组考核知识点：名词分类和名词词组的句法功能考核要求：●理解：名词分类和名词词组的句法功能●掌握：名词的分类第7讲：名词的数和名词属格考核知识点：名词的数和名词属格的构成、意义和用法考核要求：名词属格的构成、意义和用法●理解：名词属格的构成、意义和用法●掌握：名词的数，独立属格和双重属格第8-9讲：限定词考核知识点：1、限定词与三类名次的搭配2、若干限定词用法比较3、冠词的类指和特指考核要求：●理解：限定词与三类名词的搭配及冠词的类指和特指用法●掌握：限定词与名词的搭配第10-11讲：代词考核知识点：1、代词及其先行项在“数、性、人称”的一致2、代词的格3、代词照应考核要求：●理解：代词照应●掌握：代词及其先行项在“数、性、人称”的一致第12讲：动词和动词词组考核知识点：1、动词的分类2、动词时体态概说考核要求：●理解：动词的分类●掌握：熟记动词词组第13-16讲：动词的时态考核知识点：1、一般现在时和过去时2、过去进行体3、现在完成体和过去完成进行体考核要求：●理解：动词时、体、态●掌握：动词时、体、态的准确把握和应用第17讲：假设意义表示法考核知识点：1、be型虚拟式用法2、were型虚拟式用法考核要求：●理解：be型were型虚拟式用法●掌握：be型were型虚拟式用法第18-19讲：情态意义表示法考核知识点：1、情态助动词的基本用法2、半助动词考核要求：●理解：半助动词的类型结构●掌握：情态助动词的用法第20-21讲：不定式考核知识点：1、不定式的形式及不定式符号的省略2、不定式与动词的搭配考核要求：●理解：不定式的形式及不定式符号的省略●掌握：不定式与动词的搭配第22讲：-ING分词考核知识点：1、分词与动词的搭配关系2、既能直接带不定时又能直接带分词的动词考核要求：●理解：分词与动词的搭配关系●掌握：既能直接带不定时又能直接带分词的动词的用法第23讲：-ED分词考核知识点：1、过去分词做前置修饰语2、过去分词做补语3、悬垂分词考核要求：●理解：悬垂分词●掌握：过去分词做前置修饰语和补语用法第24讲：形容词和形容词词组考核知识点：1、形容词分类2、形容词与分词3、形容词作名词修饰语4、形容词作补语考核要求：●理解：形容词分类●掌握：形容词与分词用法第25讲：副词与副词词组考核知识点：1、副词与副词词组的主要用法2、兼有两种形式的副词考核要求：●理解：副词与副词词组的主要用法●掌握：有两种形式的副词第26讲：比较等级和比较结构考核知识点：1、形容词和副词的比较等级2、比较结构考核要求：●理解：形容词和副词的比较等级●掌握：比较结构的用法第27讲：介词和介词词组考核知识点：1、介词与形容词、动词、和名词的搭配关系2、复杂介词考核要求：●理解：复杂介词●掌握：介词与形容词、动词、和名词的搭配第28讲：陈述句、疑问句、祈使句、感叹句考核知识点：1、陈述句2、疑问句3、祈使句和感叹句考核要求：●理解：陈述句、疑问句、祈使句、感叹句●掌握：选择疑问句和附加疑问句的用法第29讲：存在句考核知识点：1、存在句的结构特征2、存在句的非限定形式考核要求：●理解：存在句的结构特征●掌握：存在句的非限定形式第30讲：It句型和否定结构考核知识点：1、虚义It和先行It2、分裂句引导词It3.否定结构考核要求：●理解：虚义It，先行It和否定结构●掌握：分裂句引导词It，双重否定第31讲：并列结构考核知识点：1、并列句子结构的各种形式2、并列句子结构意义和用法考核要求：●理解：并列句子结构的各种形式及并列句子结构意义●掌握：并列句子结构的用法第32讲：从属结构考核知识点：1、并列与从属2、限定从属分句3、状语分句的用法4、非限定分句、无动词分句、独立结构考核要求：●理解：并列与从属●掌握：状语分句的用法第33讲：条件句考核知识点：1、四种类型条件句的基本形式2、四种类型条件句的变体形式考核要求：●理解：四种类型条件句的变体形式●掌握：四种类型条件句的基本形式第34讲：关系分句考核知识点：1、限制性关系分句和非限制性关系分句2、关系词的选择3、双重关系分句和嵌入式关系分句考核要求：●理解：限制性关系分句和非限制性关系分句●掌握：关系词的选择第35讲：直接引语和间接引语考核知识点：1、陈述句和疑问句间接引语2、祈使句和感叹句的间接引语考核要求：●理解：直接引语和间接引语的转换●掌握：直接引语和间接引语的转换第36讲：修饰考核知识点：1、名词修饰语2、同位语3、状语考核要求：●理解：名词修饰语●掌握：同位语与状语的用法第37讲：替代考核知识点：名词性替代、动词性替代和分句性替代●理解：名词性替代、动词性替代和分句性替代●掌握：名词性替代、动词性替代和分句性替代第38讲：省略考核知识点：省略的用法考核要求：●理解：并列句中的省略和主从结构中和省略●掌握：并列句中的省略和主从结构中和省略第39讲：强调考核知识点：倒装和强调句式●理解：1.关键词语的重读和重复2.后置和尾重句3.前置和倒装句4.强调句式——分裂句●掌握：倒装句和强调句式第40讲：从句到篇考核知识点：无●理解：语篇层次和语篇修辞●掌握：语篇修辞III.考核形式及试卷结构1、本科目考试采用闭卷笔试方式，考试时间为120分钟，全卷满分100分。
2021年广东理工学院《商务英语阅读》专插本考试大纲(专插本)
广东理工学院 2021 年本科插班生专业课考试大纲（考试科目：商务英语阅读）Ⅰ.考试性质普通高等学校本科插班生（又称专插本）招生考试是由专科毕业生参加的选拔性考试。
高等学校根据考生的成绩，按照已确定的招生计划，德、智、体全面衡量，择优录取。
因此， 本科插班生考试应有较高信度、效度、必要的区分度和适当的难度。
Ⅱ.考试内容及要求依照教育部颁布的《高等学校英语专业英语教学大纲》和我校制定的《商务英语专业本 科教学大纲》，通过本课程的学习，要求学生将运用相关阅读技巧，大量进行商务英语阅读， 切实提高学生运用商务英语的能力。
本课程注重能力培养，主要培养学生的阅读理解能力、 细致观察语言的能力、逻辑思维能力、吸收语言知识的能力和文化背景知识的能力、通过阅 读获取信息的能力、以正常速度阅读和快速阅读的能力，从而为今后从事实际工作提供必要 的知识和能力准备。
考试目的是测试考生对本课程的基本知识和基本技能掌握的程度，观察语言，假设判断， 分析归纳，推理验证等逻辑思维能力以及运用所学知识解决英语阅读中遇到的实际问题的能 力；测试考生是否达到本科二年级下学期的水平，是否具有插班就读的能力。
具体考试内容和要求如下：第 1 册序号 考试内容 考试要求International Organizations Part 2 Extensive Reading 1. 掌握 课文中的 Text A Roles of international organizations in the global 生词及其变形和搭 economy Unit 1 Text B Story of the international Chamber of CommercePart 3 Reading skills 配； Part 4 Supplementary reading Part 5 Test yourself 2. 熟练 运用重点 Telecommunication Part 2 Extensive Reading 句型； Unit 2 T ext A The computer and the poet Text B Getting the message, at last 3. 掌握 该单元的 Part 3 Reading skills Part 4 Supplementary reading 语法重点； Part 5 Test yourself International trade 4. 能使 用重点词 Part 2 Extensive Reading Text A Is trade good for America 句造句和翻译； Unit 3Text B The farm fight5.理解文章的总体Part3Reading skillsPart4Supplementary reading。
24-2020年本科插班生《商务英语阅读》考试大纲
广东财经大学华商学院2020年本科插班生招生考试《商务英语阅读》考试大纲一、考试要求本大纲为英语专业插班生专门编写，作为考试命题的依据。
该课程是英语专业的专业必修课程，有助于提高学生的商务英语阅读能力和运用商务英语的能力。
通过本课程的学习，要求学生将运用相关阅读技巧，大量进行商务英语阅读，切实提高学生运用商务英语的能力。
本课程注重能力培养，主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识的能力和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力，从而为今后从事实际工作提供必要的知识和能力准备。
二、教材及主要参考书目教材:《商务英语阅读教程1（第二版）学生用书》, 叶兴国主编, 上海外语教育出版社, 2017年3月.参考书:《商务英语阅读教程1（第二版）教师用书》, 叶兴国主编, 上海外语教育出版社, 2017年3月.三、考试内容Unit 1 Effective CommunicationPart II Extensive ReadingText A Voice of CourageText B Tell Stories to Strengthen Organizational Bonds Part IV Supplementary Reading: How to Make the Multicultural Work Force WorkPart V Test YourselfUnit 2 Soaring ChinaPart II Extensive ReadingText A Clicks to BrickText B Still Made in ChinaPart V Test YourselfUnit 4 Staff ManagementPart II Extensive ReadingText A Handle Your Men in the OfficeText B Seven Useful Lessons You Can Learn from a Bad Boss Part V Test YourselfUnit 5 Consumer BehaviorPart II Extensive ReadingText A The Rich Can Learn from the Poor about How to Be FrugalText B Here’s How to Crack the Code on Your Customers’BehaviorPart V Test YourselfUnit 7 Corporate Social ResponsibilityPart II Extensive ReadingText A What Businesses Owe the World; Then and NowText B Don’t Put People Before ProfitsPart V Test YourselfUnit 10 Out-of-the-box ThinkingPart II Extensive ReadingText A How Fast Can You Learn?Text B Student TeachersPart V Test YourselfUnit 11 Time ManagementPart II Extensive ReadingText A 20 Ways to Save 20 MinutesText B How Much Time Should CEOs Devote to Customers? Part IV Supplementary Reading: Time Management in the Age of Social MediaPart V Test YourselfUnit 12 Green BusinessPart II Extensive ReadingText A Succeeding as a “Green” BusinessText B The Wellness BoomPart V Test YourselfUnit 14 Ways of InvestmentPart II Extensive ReadingText A Ways to Keep More CashText B When Stocks Tank, Some Investors Stampede to Alpacas Part V Test YourselfUnit 16 Era of Big DataPart II Extensive ReadingText A The Second Age of ReasonText B Mass Individualism Makes Life Tough for Consumer Product GiantsPart V Test Yourself四、考试方式与试题类型1、考试方式：闭卷，时间为120分钟2、试题类型：单选题、判断题、填空题、翻译题3、试卷安排：（1）本大纲各章所提到的内容和考核目标都是考试内容。
《商务英语阅读》3理论教学大纲(供四年制本科商务英语专业使用)
《商务英语阅读》3理论教学大纲（供四年制本科商务英语专业使用）Ⅰ前言《商务英语阅读》(第三册)是外国语学院商务英语专业本科生的一门专业课程，主要面向我校国际商务专业或者相关专业的高年级本科学生。
本课程旨在使商务英语专业的学生更好地适应已经发生变化的国际商务环境，切实提高学生实际运用商务英语的能力。
同时，注重能力培养，主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识和文化背景知识的能力、通过阅读获取信息的能力。
此外，本课程还力求培养学生的阅读兴趣、提高阅读技能、养成阅读习惯和扩大词汇量。
为了适应我院学生的实际水平，更好地提高教学质量，现制订商务英语阅读课程教学大纲如下：本大纲适用于四年制本科商务英语专业使用。
现将大纲使用中有关问题说明如下:一为了使教师和学生更好地掌握教材，大纲每一章节均由教学目的、教学要求和教学内容三部分组成。
教学目的注明教学目标，教学要求分掌握、熟悉和了解三个级别，教学内容与教学要求级别相对应，并统一标示(核心内容即知识点以下划实线，重点内容以下划虚线，一般内容不标示)便于学生重点学习。
二教师在保证大纲核心内容的前提下，可根据不同教学手段，讲授重点内容和介绍一般内容，有的内容可留给学生自学。
三总教学参考学时为36学时, 其中理论36学时，实验0学时；理论与实验学时之比36:0。
四教材：《商务英语阅读教程3学生用书》，上海外语教育出版社，叶兴国，1版，2010年II 正文第一章一教学目的介绍课程的目的、范围、学习方法以及考核方式。
通过阅读课文使学生认识教育及其功能。
培养学生逻辑思维和快速阅读的能力，扩展学生的相关商务知识，并使学生掌握一些相关的商务英语表达。
二教学要求(一) 了解教育的意义和功能(二) 了解教育对于社会的利弊(三) 训练阅读速度和理解能力(四) 掌握文章中出现的词语和表达三教学内容(一) 课程设计、教学安排、课程要求的介绍。
(二) 了解教育的意义和现状(三) 教育的利弊(四) 新词汇和表达第二章一教学目的认识并了解跨国公司及其运作，了解企业的社会责任。
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广东财经大学华商学院2021年本科插班生招生考试
《商务英语阅读》考试大纲
一、考试要求
本大纲为英语专业插班生专门编写，作为考试命题的依据。
该课程是英语专业的专业必修课程，有助于提高学生的商务英语阅读能力和运用商务英语的能力。
通过本课程的学习，要求学生将运用相关阅读技巧，大量进行商务英语阅读，切实提高学生运用商务英语的能力。
本课程注重能力培养，主要培养学生的阅读理解能力、细致观察语言的能力、逻辑思维能力、吸收语言知识的能力和文化背景知识的能力、通过阅读获取信息的能力、以正常速度阅读和快速阅读的能力，从而为今后从事实际工作提供必要的知识和能力准备。
二、教材及主要参考书目
教材：《商务英语阅读教程（第一版）》叶兴国主编，上海外语教育出版社，2010年8月
参考书：《商务英语阅读教程（第二版）》叶兴国主编，上海外语教育出版社，2017年3月
《商务英语阅读教程（第一册）》金郁、杨国主编，北京理工大学出版社，2010年6月
三、考试内容
Unit 1
Part II Extensive Reading
Text A The New International Style of Management
Text B New Thinking for Successful Entrepreneurs
Part IV Supplementary Reading: New Thinking for a New Financial Order
Unit 2
Part II Extensive Reading
Text A How Fast Can You Learn?
Text B Student Teachers
Part IV Supplementary Reading: Learn to Work with the "Now"
Unit 3
Part II Extensive Reading
Text A If you Fire people, Don't Be a Jerk About it
Text B Why Can't You Find a Job?
Part IV Supplementary Reading: They were once Executives
Unit 4
Part II Extensive Reading
Text A Brain-twisting Job Interview Questions by Microsoft
Text B It’s Time for a Brand New You
Part IV Supplementary Reading: Today’s Hottest Product? You!
Unit 5
Part II Extensive Reading
Text A Ways to Keep More Cash
Text B When Stocks Tank, Some Investors Stampede to Alpacas Part IV Supplementary Reading: On Breaking Rules
Unit 6
Part II Extensive Reading
Text A Got Ideas?
Text B Seven Useful Lessons You Can Learn from a Bad Boss Part IV Supplementary Reading: Efficiency vs. Effectiveness
Unit 7
Part II Extensive Reading
Text A The End of E-Mall
Text B The Disruptive Power of Networks
Part IV Supplementary Reading: Who Killed the Newspaper?
Unit 8
Part II Extensive Reading
Text A How Long Will You Live?
Text B Plan Ahead to Beat Retirement Blues
Part IV Supplementary Reading: Over 60 and Overlooked
Unit 9
Part II Extensive Reading
Text A Voice of Courage
Text B Tell Stories to Strengthen Organizational Bonds
Part IV Supplementary Reading: Home Truths About Working Families
Unit 10
Part II Extensive Reading
Text A Be Happy 'Cause I Choose Happiness
Text B Humour Me
Part IV Supplementary Reading: Come Out and Play
四、考试方式与试题类型
1、考试方式：闭卷，时间为120分钟
2、试题类型：单选题、判断题、填空题、翻译题
3、试卷安排：
（1）本大纲各章所提到的内容和考核目标都是考试内容。
试题覆盖到章，适当突出重点。
（2）试题难易程度应合理：易、较易、较难、难比例为2：3：3：2。
（3）每份试卷中，各类考核点所占比例约为：重点占55%，次重点占30%，一般占15%。