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E-Services: A Synthesis and Research AgendaCharles F. Hofacker1, Ronald E. Goldsmith1, Eileen Bridges2 and Esther Swilley1 This manuscript is currently in press (2007) in the Journal of Value Chain Management. This version is not paginated, and should not be used for citation purposes. A paginated version is available from the Journal of Value Chain Management.Notwithstanding any designation to the contrary in any printed version, copyright is held by the authors.Corresponding Author:Charles HofackerCollege of BusinessFlorida State UniversityTallahassee, FL 32306-1110 USA+1 850 644 7864chofack@1Florida State University, Tallahassee, FL, USA2Kent State University, OH, USAE-Services: A Synthesis and Research AgendaABSTRACTServices marketing research increases in both intensity and relevance as services contribute an increasing share of the world’s economy and as firms and their customers increasingly interact through electronic networks. E-services present sharp new challenges to both researchers and practitioners, because the processes from beginning to end of the e-service value chain are markedly different than those for offline services and because the electronic environment offers increased flexibility throughout the value chain. This flexibility creates the requirement to impose some sort of structure on all of the possible service and channel design choices. E-service flexibility creates an opportunity, and the need, to think about the consumer early in the design process. Finally, flexibility makes it difficult, but critically important, to consider various scenarios suggesting future developments in e-services. Our goal is to provide an overview of the past and some projections for the future in the new field of e-services.KEYWORDSE-Services, Flexibility, Self-Service Technologies, Service ProcessesINTRODUCTIONThe spread of electronic networks continues to transform business, marketing, and consumer behavior. One feature of this transformation is the appearance of the e-services phenomenon that arises at the border of two business domains of study: services marketing and e-commerce. Although some think about e-commerce in terms of the marketing of tangible goods (such as books, clothing, and electronics) online, a growing proportion of online activity is strictly devoted to the consumption of experiences; both hedonic and utilitarian.Of course, in the eyes of many observers, selling tangible goods online is itself an e-service, one which substitutes for physical retailing. It is therefore natural that services scholars would turn their attention to what is arguably the most important innovation in retail service delivery in many years, namely the ability to deliver service to a mass market with little to no direct human intervention. But the online world has seen a n ew category of service emerge which is neither a substitute for, nor a complement to, any offline offering. The emergence of purely virtual value chains, for example, in the form of Web portals, is frequently ignored in both e-commerce and services marketing texts (but see Fisk, Grove, and John 2003 for a notable exception). This new product category presents researchers with the need to develop and extend marketing theory, to investigate the new topics the theories suggest, and to formulate actionable recommendations for e-service managers. In order to further clarify the opportunities posed by e-services, we begin with some examples and a simple classification scheme.Three Prototypical Examples of E-ServiceWe discuss examples illustrating three extant types of e-services: (1) complements to existing offline services and goods, (2) substitutes for existing offline services, and (3) uniquely new core services.Organizations may add value to existing goods and services with complementary e-services. For instance, FedEx enhances the perception of tangibility while reducing both perceived and actual risk by letting customers track packages online. Major airlines allow passengers to conveniently change seats online. Cisco offers technical support and other after-purchase services on its website. As an additional benefit, use of this direct channel allows firms to unobtrusively collect information about their customers, thus permitting service improvements based on customer knowledge (Iqbal, Verma, and Baran 2003).Many firms utilize e-services as virtual substitutes for classic offline services. Retailers do this when they provide additional benefits online (e.g. more sizes or colors, longer product lines, backordering capability, and cost reduction). For instance, Amazon provides extensive availability compared to bricks-and-mortar bookstores, and offers value-added features, such as book reviews to assist in selection. Netflix makes it possi ble to search tens of thousands of movie titles and receive DVDs by mail along with pre-labeled return packages. Recommendation (Ansari, Essegaier, and Kohli 2000) and customization (Rust and Kanna n 2003) strategies are typically implemented more efficiently online than in person; they can generate significant competitive advantage both through lower cost and increased customer benefits.Finally, firms are developing new core e-services in the form of offerings that do not and generally could not exist as offline services. For instance, the online game provider World of WarCraft simultaneously hosts hundreds of thousands of gamers interacting in a shared virtual universe. Google Map's geographic service is available to an out-of-towner trying to find an address, to a business creating a real time parking spot exchange in Manhattan, to a government agency performing epidemiological analysis, and to a real estate broker offering an infomercial on l ocal housing offerings. Google Maps can provide a unique pattern of benefits with greater flexibility and more information than a traditional paper map. However, the benefits are limited by service design considerations as we note that directions provided in person may offer greater customization as well as responses to specific questions that may not be answered online.Complementing an offline service, substituting for an offline service, and offering a purely virtual core service are all identifiable as e-services. In all three cases service is provided by a programmed algorithm using network software rather than offered using human interaction. We now discuss related observations, beginning with a more formal definition of e-services.What Is an E-Service?E-services have previously been defined as "those services that can be delivered electronically," (Javalgi, Martin, and Todd 2004, p. 561) and similarly as "provision of services over electronic networks" (Rust and Kannan 2003, p. 38). Boyer, Hallowell and Roth (2002, p. 175) use the definition, "interactive services that are delivered on the Internet using advanced telecommunications, information, and multimedia technologies." The first two of thesedefinitions focus on the fact that delivery is electronic, and beg the question “what is a service?” or “what benefits are expected by the customer?” The third definition is concerned with the infrastructure necessary to deliver an e-service, but still does not define the term. Thus, it is important to clarify what we mean by “e-service” before we continue.Lovelock and Wirtz (2004, p. 9) define service as “an act or performance offered by one party to another…an economic activity that creates value and provides benefits for customers…by bringing about a desired change in, or on behalf of, the recipient.” This definition brings out both the process by which the service is produced and the outcome, in the form of benefits, that the customer receives. Both the service production processes and the outcomes are relevant when we consider e-services, as well.Regarding the service production process, an e-service is created and stored as an electronic code comprised of binary numbers, because it exists in a digital environment. Building on this, we observe that, by definition, the result of translating an act or performance into binary numbers is called an algorithm. Hahn and Kauffman (2002) have also identified e-services with algorithms. Using this idea, we could define e-service as: “an act or performance that creates value and provides benefits for customers through a process that is stored as an algorithm and typically implemented by networked software.” Thus our definition highlights the distinction between service production (a stored algorithm delivered by software) and service out come (the desired benefit received by consumers).We believe that the flexibility of algorithms and networked software combined with the requirement imposing structure on the service experience are distinguishing features of e-service which h elp to define the opportunities available to marketers. As an illustration, consider Yahoo!, which offers a calendar service to subscribers. The service production process begins with Yahoo! programmers who create and store the algorithms (procedures stored on computers which can be used to accomplish a task) that produce the calendar service. These algorithms can be programmed to behave in millions of different ways, producing different features, appearances, interactions and benefits, all of which might differ considerably from a physical calendar. Visually maintaining the metaphor of a paper calendar allows the consumer to bring her "calendar schema" to bear during the service experience. The benefit sought by a user of this service might be a reminder of an important birthday; thus, she creates a calendar entry for the date of the birthday either through her cell phone or Web browser. Before e-services were available, such a benefit might have been provided by a human personal assistant. Today the consumer might decide to have that Yahoo! reminder delivered to an email inbox or to a phone number, or she might receive the reminder through a cell phone, PDA, laptop or desktop machine. An e-service is logically independent of the devices that create, store, and deliver it. This logical independence of the service delivery process - perhaps we can dare to call it "separability" - creates an additional level of flexibility.Given the above process- and outcome-oriented definition of e-services, the question arises: what should services researchers study in the e-services value chain? We believe researchers should consider the design of the service process, any customer interaction required by the process as the service is consumed, and the outcome of the process, the latter directly reflecting the servicebenefits that the customer expects to receive. Emphasizing processes highlights flexibility and the arbitrariness of imposed structure in the design stage: e-service processes, as algorithms, may or may not be designed to imitate traditional service processes. In addition, they can be inventoried, repurposed, reassembled with different properties, recombined, customized, repackaged, re-branded, transferred or forwarded, delivered to various devices, and re-consumed. An e-service outcome, on the other hand, may be measured in the traditional way relative to customer expectations: satisfaction depends on reactions to any experiential aspects of the service delivery process and on the perceived results, as compared to expectations.We wish to continue comparing production processes and outcomes of e-services to those of more traditional services; thus we next consider properties of services and how they might apply to e-services. We then offer a selective review of the e-services literature, primarily to aid in identifying important themes. Based on this review, we highlight additional topics that in our view could benefit from a service-centric approach, but which have received only minimal attention from services researchers.PROPERTIES OF E-SERVICESWe proceed by discussing four commonly-cited properties of services and their managerial consequences: intangibility, heterogeneity, inseparability of production and consumption, and perishability (see Zeithaml, Parasuraman, and Berry 1985). In doing so we note that these traditional differences between services and goods have recently come under fire (see Lovelockand Gummesson 2004) because they do not offer a clear distinction between services an d goods, and because they represent a negative definition of services in terms of "what tangible goods are not" (Vargo and Lusch 2004b). For our purposes, however, they are useful in distinguishing e-services from more traditional services. Lovelock and Gummesson suggest identifying services as those purchases that do not result in ownership for the buyer; rather, benefits are obtained through access or temporary possession. This “nonownership” dimension is helpful in identifying e-services as a unique product category and we will use it also.IntangibilityWe might assume an e-service is less tangible than the same service delivered in person. In prototypical or pure cases of e-services, previous work on intangibility (i. e. Laroche, McDougall, Bergeron, and Yang 2004) will be especially relevant. In other cases, such as continuously delivered services (insurance), services which involve processing possessions rather than people (package delivery), or where there is an important symbolic component (plane reservation, ticket to a play) an e-service conveys increased tangibility.The specific delivery mechanism (DVD, kiosk, hand held device, personal computer) and format (web page, email, video, text message, voice menu) also offer an important contribution to tangibility. Although an e-service designer has considerable choice and flexibility in terms of delivery options, an e-service consumer has only a fixed set of senses and limited information processing capability. Thus, choice of channel should take into considerati on the specific type of intangibility (Laroche, Bergeron, and Goutaland 2001) and how that plays to the weaknesses and strengths of the human information processor.To elaborate further on possible weaknesses, if the consumer must deal with more than a few items of information simultaneously, a large computer screen might be called for instead of a cell phone screen or an auditory e-service. Otherwise the limitations of short-term memory (Bettman 1979) might reduce the benefits of the service. Similarly, the richness of the interaction afforded by the combination of the available bandwidth and the input and output devices determines the sorts of problem-solving possible in the mediated environment (Yadav and Varadarajan 2005), the amount and type of product complexity that can be conveyed by the seller and specified by the buyer, as it also dictates how compelling the brand experience is for the e-service. Interaction design likewise might need to take into account whether the benefit is reduction in uncertainty (adding data points) or reduction in ambiguity (Daft and Lengel 1986). Many of the strengths of consumer information processing grow over time with experience. Visual metaphors (Carroll and Thomas 1982) that honor schemas can leverage previous consumer knowledge while rendering the service process more tangible.HeterogeneityHeterogeneity represents variability in the quality and essence of a particular service. Given the error checking capabilities of networked software, an e-service is likely to be far more homogeneous than other services because it is not labor intensive (from the point of view of the firm), and so therefore does not incur as much risk of human error. In fact, upon production, an e-service is more homogeneous than a typical physical good. Rather than study heterogeneity in this sense, e-services researchers have focused on the impact of variability due to consumer participation (Parasuraman 2000), on customization and personalization (Goldsmith 1999), andon consumer heterogeneity in preferences for experience goods (Villas-Boas 2006). Variability is also added by the consumer's software configurations and preferences and hardware environment.Inseparability of Production and ConsumptionBecause "place" is not a property attributable to networked software (Kobrin 2001), e-services are highly flexible in terms of physical separation between consumer and producer. A musical band can record a song, which is an experiential product, and sell it on a website. We might determine that the service production (performing the song) and the service consumption (listening to it) have been separated in both space and time. Of course, the same song can be copied by the consumer to different media or played on an MPEG player or the car or home stereo system, or sampled and used in creating a new work of art. This example shows that the flexibility of an e-service can render it more separable than a physical good. However, if we consider an online music retailer that offers a v ariety of access methods, including downloading, we might classify that as a case where the consumer must be "present" on the website in order to consume the service.In either case, we believe that management's strategic goal should be to develop the ability to offer as many benefits as possible (Vargo and Lusch 2004a) by encouraging the sorts of transformations described above (e.g. copying, sampling), and by using updates, outtakes, newsletters, interactive chats with musical groups, and so forth.PerishabilityVargo and Lusch (2004b) argue that, in some cases, services are not perishable and can be inventoried. An e-service, being an algorithm, offers an excellent example of just such an exception, as it can be stored indefinitely by the firm (server disk) or consumer (CD or other media). We conclude that e-services are not necessarily perishable, as a consumer who has enjoyed a downloaded copy of The Iliad and the Odyssey might confirm. Unlike goods or offline services, binary numbers delivered by software can be consumed over and over again without being used up. Further, unlike offline services, an e-service such as the downloaded song mentioned above can be copied and given to someone else and yet still be retained. While offline services cannot be inventoried, e-services, as illustrated by song exchange, frequently have the opposite problem in that they are too easily inventoried, i.e., they are non-excludable in supply (Krishnan, Smith, and Telang 2003), meaning that management cannot prevent consumers from copying, storing and exchanging. Once again, a service-centric viewpoint helps to manage this problem. For example, game provider World of WarCraft gives away the PC software used to play the game, and charges players instead for access to the interactive server.NonownershipLovelock and Gummesson (2004, p. 34) propose that nonownership uniquely identifies services, which is to say that there is no transfer of ownership in services. This is true for both offline services and online services, although e-services have the additional characteristic of being non-rival in demand (Asvanund, Clay, Krishnan, and Smith 2004) meaning that consumption can occur simultaneously without reducing the other consumer's utility.Thus, e-services exist at the nexus of the intangible product and the use of software to perform functions previously carried out by humans. They embody the need satisfactions of traditional services, but using a unique technology. Before reviewing the current literature on e-services, we summarize the difference between goods, traditional services and e-services in Figure 1.--------------------------------Insert Figure 1 about Here--------------------------------E-SERVICE THEMESWe reviewed the e-services literature, considering theoretical, research and managerial issues raised for e-services by some of the traditional concerns of services marketing. The themes we discuss were selected because they addressed e-services in a marketing, e-commerce, or services context. Table 1 presents the framework for our discussion showing categories and sub-categories, some key articles, and a concise description of some key issues addressed.--------------------------------Insert Table 1 About Here--------------------------------We identify two frequent e-commerce application contexts, which marketers originally developed for offline services. First, much of e-services research focuses on online retailing, a substitute for a physical service. This is most clearly evident in work on e-service quality, historically an important research stream in offline services and now translated for the Web (e. g. Parasuraman, Zeithaml, and Malhotra 2005; Zeithaml, Parasuraman, and Malhotra 2003). A second and related point is that e-services are also frequently conceptualized as supplementary or peripheral services provided by companies whose main business is offline or whose valueproposition predates the Internet era. This is particularly evident in research on Self-Service Technologies (SSTs) (Dabholkar 1996) and Servicescapes (Bitner 1992). We now review these and other common themes that have emerged over the past few years. Our review of these e-service themes begins at the start of the e-service value chain with a discussion of e-service production; including multi-channel production, co-production, and self-service. In the second theme, the focus is maintained on back-office value-adding activities including service operations and fulfillment. In the third theme, we turn to more "customer facing" aspects of e-services, reviewing research on the servicescape and service quality. In the fourth theme we cover the classic services topics of e-service failure, recovery, satisfaction and loyalty. Our final theme concerns service relationship management.Who produces the service?Firms now have a variety of service channels at their disposal, which can be used alone or in combination with other channels. We begin this section by discussing e-service in the context of multi-channel service provision. In a multi-channel context, who produces the service becomes, at least partially, a strategic decision for the firm, endowing additional flexibility and potential for competitive advantage.We note that there us a disparity, or at least difference in emphasis, that is apparent in the background literature on "who produces a service." Prahalad and Ramaswamy (2004) and Vargo and Lusch (2004a) make a general argument in favor of allowing customers to co-create offerings with self-service technology. Specific benefits to the consumer of adding an Internet channel include customization, interactivity, global access, real time access and multimediadisplays (Viswanathan 2005). There are also strategic benefits to the firm: channel flexibility (the information mix, product representation, and site and interface design), market lock-in (switching costs), and positive consumption externalities (many e-services become more valuable as more consumers use them), according to Viswanathan (2005).We discuss externalities in the Virtual Communities section below, but for now, we need to acknowledge that the rosy picture painted by the above list of firm benefits is not universally shared. Bendapudi and Leone (2003) offer a cautionary view, pointing out that self-serving bias will lead to customers claiming more responsibility for a self-service success and taking less blame for a self-service failure. Similarly, self-service technologies reduce the impact of social bonds and feelings of social obligation (Selnes and Hansen 2001). There are important implications for loyalty in these cases. Surely more research is needed to determine exactly when and where co-production is beneficial, and how to mitigate its potential negative consequences for loyalty.Despite these cautionary notes, managers should reap a net benefit in the increased flexibility derived from having multiple service channels. Factors that trade off in choice of service channels include labor market availability or sh ortages (Rayport, Jaworski, and Kyung 2005), the amount of customer support desired and the cost of that support (Simons, Steinfield, and Bouwman 2002), the channel's physical capacity to perform various service outputs (Seiders, Berry, and Gresham 2000; Wallace, Giese, and Johnson 2004), the fit between the user's task and the channel software (Dishaw and Strong 1999), and the level of service product complexity (Boyer et al. 2002).Of course, consumers are not neutral with respect to how they deal with complexity; they bring their own preferences and abilities to this arena. Empirical research shows that the service channel features preferred by consumers vary greatly (Iqbal et al. 2003), adding to the difficulty of designing channel strategy. Consumers differ in self-efficacy (McKee, Simmers, and Licata 2006), need for social interaction (Dabholkar and Bagozzi 2002; Meuter, Ostrom, Roundtree, and Bitner 2000), readiness to accept self-service technology (Parasuraman 2000), and in their ability to perform the tasks demanded by it (e. g. Dellaert and Stremersch 2005). Both the cognitive limitations of consumers and the demands of branding tell us that consistency and seamlessness are important goals of management in a multi-channel service environment (Bendoly, Blocher, Bretthauer, Krishnan, and Venkataraman 2005; Sousa and Voss 2006).At this point we note an interesting disparity between the SST literature, which tends to focus on adoption (Bhappu and Schultze 2006; Lee and Allaway 2002; Meuter, Bitner, Ostrom, and Brown 2005), and the customer relationship management literature, which is retention-oriented. We believe it would be useful for scholars to contemplate the full SST life cycle, a topic we address later. For now, we continue to address the e-service value chain, turning to service operations and fulfillment.Service Operations and FulfillmentBecause e-service delivery is executed by software algorithms rather than human actors, the service development process differs from that of interpersonal services, resembling manufacturing operations more than classical service operations (Meyer and Zack 1996). Inaddition to being software-intensive, e-services are data-intensive, and data availability and accessibility, or data completeness (Brohman, Watson, Piccoli, and Parasuraman 2003), is a key driver of e-service value and convenience. It is the nature of information assets, including both algorithms and customer data, to be capable of being used, reused and recombined in various ways. For example, Google combines software and feedback from customer search input to create added value for Web surfers. It combines historical search input with data on click through probability to create added value for advertisers. Recombining these sorts of company assets is at the heart of what strategy theorists refer to as dynamic capabilities (Amit and Zott 2001). Companies offering new core e-services are among the most dynamic in the economy.For e-retailers, processes occurring behind the scenes can also be critical. We can divide online retail experience into pre- and post-sale time periods. Evidence is beginning to emerge of important recency effects; in particular, post-sale influences outweigh pre-sale factors in repurchase intention (Posselt and Gerstner 2005). The relationship between delivery waiting time, inventory policy, and operations decisions are examined in papers by Rabinovich (2004) and Cao and Zhao (2004). These provisions are important to the successful provision of e-services.In the business-to-business marketing sphere, e-service is about collaboration and relationship building. B2B e-service plays an important role in the trend towards supply chain integration and coordination (Bridges, Goldsmith, and Hofacker 2005; Iyer, Germain, and Frankwick 2004). B2B suppliers often create more powerful electronic fulfillment mechanisms than do B2C e-retailers, and elaborate Enterprise Resource Planning (ERP) systems (Gardner, Hanna, and。

中考英语阅读理解作者态度与观点分析单选题50题

中考英语阅读理解作者态度与观点分析单选题50题

中考英语阅读理解作者态度与观点分析单选题50题1. What can we know about the author's attitude in the passage?A. Positive.B. Negative.C. Neutral.D. Doubtful.答案:A。

本题主要考查对文章中作者态度的判断。

从文章的描述和用词可以看出作者对所讨论的事物持积极的态度,B 选项消极不符合,C 选项中立也不准确,D 选项怀疑也不正确。

2. The author's opinion on this matter is _.A. forB. againstC. neutralD. not mentioned答案:A。

文章中多处表明了作者支持这一事项的观点,B 选项反对错误,C 选项中立不符合,D 选项未提及也不正确。

3. How does the author feel about this situation?A. Happy.B. Sad.C. Angry.D. Worried.答案:D。

通过文章中作者的描述和语气可以推断出作者对此情况感到担忧,A 选项快乐不符合,B 选项悲伤不准确,C 选项生气也不太恰当。

4. The author's attitude towards this problem is _.A. optimisticB. pessimisticC. indifferentD. hopeful答案:D。

文章里作者虽然提到了问题,但同时也给出了一些积极的看法和建议,体现出有希望的态度,A 选项乐观不太全面,B 选项悲观错误,C 选项冷漠不符合。

5. What is the author's view on this topic?A. Approval.B. Disapproval.C. Unclear.D. Neutral.答案:A。

从文章整体内容可以清晰看出作者对该主题是持赞同态度的,B 选项不赞同错误,C 选项不清楚不符合,D 选项中立也不对。

英文论文投稿要求格式

英文论文投稿要求格式

英⽂论⽂投稿要求格式The Journal features primary research in the following:Genomics and gene mappingGene action, regulation and transmissionBioinformatics and computational geneticsMolecular adaptation and selectionReproductive strategies and kinship analysisQuantitative genetics and Mendelian inheritanceMolecular systematics and phylogeneticsPopulation structure and phylogeographyConservation genetics and biodiversityTo be accepted for publication, a manuscript must make a significant contribution to one or more of these subject areas and be of general interest to the members of the American Genetic Association.The Journal publishes(1) Articles: important original research(2) Brief Communications: short communications on current research, important preliminary findings or new techniques(3) Computer Notes: short communications on new computer programs and applications(4) Letters: responses to papers previously published in Journal of Heredity, as well as opinion, interpretation, and new informationThe Journal also publishes, by invitation, Book Reviews, Review Articles, Perspectives and Symposium ArticlesPREPARATION OF THE MANUSCRIPTPlease read and follow these instructions carefully, doing so will ensure that the publication of your manuscript is as rapid and efficient as possible. The Publisher reserves the right to return manuscripts that are not prepared in accordance with these instructions.Papers must be clearly written in English. Authors whose native language is not English should arrange to have their manuscripts written in idiomatic English before they are submitted for publication. Papers lacking proper English structure and usage will not be considered for publication and will be returned to the author without review. If you would like additional help with the quality of your written English, including grammar, spelling, and language usage, visit Oxford Journals Lanuage Services.GeneralManuscripts should be prepared using a Word processing program, saved as a .doc (Word) or .rtf (rich-text format) file, and typed, double-spaced, with 1-inch margins on 8 1/2-by-11-inch paper. There is no page limit, but it is recommended that manuscripts not exceed 16 typewritten pages. Long papers are subject to delays in reviewing and editorial consideration. 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Below the abstract, provide 306 keywords or short phrases that will assist in cross-indexing your article.TextThe text should be readable, clear, and concise. First-person active voice is preferable to the impersonal passive voice. Authors whose native language is not English should arrange to have their manuscripts writtenin idiomatic English before they are submitted for publication. Papers lacking proper English structure and usage will not be considered for publication and will be returned to the author without review. Standard nomenclature should be used for organisms for which formal rules have been established and published. For these, authors are referred to the CSE Manual for Authors, Editors, and Publishers: Scientific Style and Format (7th ed.). Unfamiliar or new terms, as well as abbreviations, acronyms, and symbols, should be defined at first mention. Italics should not be used for emphasis. 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江苏省扬州市高邮市2023-2024学年高一下学期5月月考英语试题

江苏省扬州市高邮市2023-2024学年高一下学期5月月考英语试题

江苏省扬州市高邮市2023-2024学年高一下学期5月月考英语试题一、听力选择题1.What will the woman do first?A.Go shopping.B.Go back home.C.Go swimming.2.Who is the woman’s hero?A.Tim Berners-Lee.B.Stephen Hawking.C.Steve Jobs.3.What time does the train leave for Darlington?A.At 2:00 p.m.B.At 6:00 p.m.C.At 7:00 p.m.4.Where does the conversation probably take place?A.In a library.B.In a bookstore.C.In a classroom.5.Why is the woman worried?A.She has no study plan.B.She has too much homework.C.She doesn’t have much time for study.听下面一段较长对话,回答以下小题。

6.What is the woman looking forward to?A.Lifting weights.B.Eating healthy food.C.Making more money. 7.What are the speakers mainly talking about?A.Health.B.Wealth.C.Success.听下面一段较长对话,回答以下小题。

8.What will the speakers do for lunch today?A.Meet in the building’s café.B.Have a party in the office.C.Go to a downtown restaurant.9.What must the speakers do before leaving?A.Reply to a message.B.Finish their reports.C.Buy some coffee.听下面一段较长对话,回答以下小题。

新世纪大学英语综合教程2-unit2

新世纪大学英语综合教程2-unit2

New Century College English (Book II)Unit Two The Value of LifeI Class Hours: 6II Teaching Aims and Requirements1. Learn about using vivid words for vivid pictures.2. Grasp the key words, Phrases and structure.3. Master the skills of writing and reading in this unit.III Teaching Focus1. Lead-in activities2. Text Organization3. Language points ( key words, phrases and difficult sentences)4. Grammar Focus ( verbs and passive voice)IV Class Hours Allotment1st period: Text-related information and warm-up questions.2nd period: Pre-reading activities (New words and Expressions).3rd period: Intensive studies of the text A (Language points).4th period: Intensive studies of the text A (Language points).5th period: Exercises (V ocabulary, word building, structure, translation, cloze and text B).6th period: Listening and speaking activities.V Class Procedures1. Warm-up ActivityA) Discussion1). How do most of us view life and death?2). How do most of us view our faculties?3). How should we live each day?4). How should we make use of our faculties and senses?B). Proverbs and quotations1). We walk by faith, not by sight.2). Learning is the eye of the mind.3). One never notices what has been done; one can only see what remains to be done.— Curie, Polish physicist 4).Our destiny offers not the cup of despair, but the chalice of opportunity.—Nixon, American President 5). The highest result of education is tolerance. — Helen Keller, American Writer2.Text OrganizationPart1 (para1-4) Most of us take life for granted. The author suggests that we live each day with agentleness, a vigor, and a keenness of appreciations as we should die tomorrow.Part2 (para5-10) We should also make full use of our faculties and senses so as to live a fuller and richer life.3. Language Points1) (Para. 1) All of us have read thrilling stories in which the hero had only a limited and specified time to live.What is the usage of “thrilling”, “limited” and “specified” here?(=They are -ing and -ed forms of verbs used as adjectives. In the –ing case the noun being modified is the doer of the action and in the -ed case the noun being modified is the often the receiver of the action.)2). (Para. 3) We should live each day with a gentleness, a vigor, and a keenness of appreciation which are often lost when time stretches before us in the constant panorama of more days and months and years to come.(1). What does the word “which” refer to here?(=A gentleness, a vigor, and a keenness of appreciation.)(2). Why do most of us lose the gentleness, the vigor and the keenness of appreciation?( = Because day after day, time seems to be endless in our life.)(3). Translate this sentence into Chinese.(= 每一天我们都应该怀着柔情, 充满活力, 心存感激, 而这些在来日方长时却常被我们所忽视。

Correspondence Author

Correspondence Author

1
1 Introduction
The volume of full-text data stored in text databases is increasing rapidly. The text data or documents include technical articles, memos, manuals, electronic mail, books, newspapers, magazines and journals. Text documents di er from the data stored in traditional database management systems. They are far less structured and less organized compared with traditional databases which have a more structured design. As the size of a text database increases, retrieving a piece of information from the database takes considerable amount of time and e ort. One way to organize a text database is to conduct document classi cation. Typically, there is a set of category labels which can be determined in advance. The aim of document classi cation is to assign a number of appropriate categories to each text document. Traditionally this task is performed manually by domain experts. Each incoming document has to be analyzed by the expert based on the content of the document. Obviously a large amount of human resources are required to carry out such classi cation task. For instance, the OHSUMED text database consisting of medical journal articles needs a great deal of manual work to classify each document into MeSH (Medical Subject Headings) categories 10]. Clearly, it will be very helpful if we can automate this classi cation process. The goal of automatic text classi cation is to learn a classi cation scheme from training examples of previously classi ed documents. The learned scheme can then be used to classify future text documents automatically, Figure 1 depicts the system ow of an automatic text classi cation problem. The purpose of the Document Pre-processing Module is to convert a document into an internal representation format so that it can be processed more e ciently. The purpose of the Classi cation Learning Module is to learn the classi cation scheme from the training documents. The purpose of the On-line Classication Module is to assign the categories to the new documents based on the learned 2

中考英语阅读理解作者态度判断题50题

中考英语阅读理解作者态度判断题50题

中考英语阅读理解作者态度判断题50题1. The author of the passage seems to _.A. be very angryB. be quite happyC. be a little worriedD. be very excited答案:C。

解析:从文章中某些描述可以推断出作者有一些担忧的情绪。

2. What can we know about the author's attitude in the text?A. Positive.B. Negative.C. Neutral.D. Unclear.答案:A。

解析:通过文章中对事物的积极描述可以判断作者的态度是积极的。

3. The author's attitude towards this matter is _.A. approvingB. disapprovingC. indifferentD. confused答案:A。

解析:文章中多处体现了作者赞同的态度。

4. How does the author feel about the topic?A. Interested.B. Bored.C. Surprised.D. Frustrated.答案:A。

解析:从文章的表述可以看出作者对该话题是感兴趣的。

5. The author's attitude in this passage can be described as _.A. hopefulB. pessimisticC. doubtfulD. confident答案:A。

解析:文章中的一些语句表明作者的态度是充满希望的。

6. In the passage, the author uses a lot of positive words to describe the event. What can we conclude about the author's attitude?A. Negative.B. Neutral.C. Positive.D. Doubtful.答案:C。

2013英语二text4第37题

2013英语二text4第37题

2013英语二text4第37题In the 2013 English Language Proficiency Test, the second text, question 37, focuses on the topic of nature conservation and the preservation of natural resources. The passage discusses the importance of protecting the environment and highlights the role of governments and individuals in achieving sustainable development.The passage begins by emphasizing the urgent need for action to address the environmental issues plaguing our planet. It points out that the rapid depletion of natural resources and the destruction of ecosystems have led to devastating consequences such as climate change and the loss of biodiversity. To combat these challenges, the author suggests that both governments and individuals must take responsibility for conservation efforts.Governments play a crucial role in implementing policies and regulations that promote environmental protection. The passage argues that they should focus on sustainable development and prioritize the preservation of natural resources. This can be achieved through measures such as enforcing strict laws against deforestation and illegal hunting, promoting the use of renewable energy sources, and investing in eco-friendly technologies. The passage also suggests that governments should collaborate with international organizations and neighboring countries to address global environmental issues effectively.Furthermore, the passage emphasizes the importance of individual actions in conserving the environment. It states that everyone has a responsibility to reduce their ecological footprint and make sustainable choices in their daily lives. This can be done through simple actions such as recycling, conserving energy and water, and reducing the use of single-use plastics. The passage argues that individual efforts, when combined, can have a significant impact on the overall conservation of natural resources.In addition, the passage highlights the need for education and awareness about the importance of nature conservation. It suggests that governments should prioritize environmental education in schools and universities to instill the values of sustainabilityand environmental stewardship in the younger generation. The passage also calls for the involvement of the media and influential figures in promoting the message of environmental conservation to a wider audience.The passage concludes by reiterating the urgency of the situation and the need for immediate action. It emphasizes that preserving the environment is not just a responsibility but a necessity for the survival of future generations. The passage urges individuals and governments alike to prioritize sustainable development and work together to protect the planet for future generations.In conclusion, the 2013 English Language Proficiency Test, second text, question 37, emphasizes the importance of nature conservation and the preservation of natural resources. It discusses the role of governments in implementing policies and regulations for environmental protection, as well as the responsibility of individuals to make sustainable choices. The passage highlights the need for education and awareness to create a collective effort in conserving the environment. It concludes by emphasizing the urgency of the situation and the necessity of immediate action for the survival of future generations.。

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Manuscript #2006/065Below are our responses (in BOLD type) to the Reviewer’s comments. The page and line numbers refer to our revised manuscript submitted 8/28/06.Reviewer #1 –The outcome evaluation of advanced practice nurses, such as nurse anesthetists (CRNAs), is a timely topic. The medical community has targeted CRNA practice for medical supervision through the use of the legislative process. Therefore, research that supports independent practice with comparative outcomes is needed.However, the problem necessitating this retrospection analysis is not clearly delineated in the introduction. It is not until P6L4-13 does the reader become introduced to the implications of the study. P4-5 seem to be focused on a conclusion as to what the “study contributes to the literature” [P4L15], but not what problem the study seeks to solve. On P5L3, the author attempts to link CRNA staffing with research by Needleman et al. that has been focused on direct care providers. This research does not attempt to evaluate CRNA ratios, so the use of the Needleman paper to support the focus of the study seems forced. P 5 L12 to L3 describes the methodology of the article and do not add to the introduction. Overall, the reader would like to see a more focused attempt at delineating the problem. A focus on cost/benefit analysis, shortage of rural anesthesia services, and need to establish CRNA outcomes in this population could be discussed in depth with literature support.Response: The introduction was rewritten to address the reviewer’s concerns. The question is now clearly stated on P3L2-6, the Needleman reference is removed, and the problem is discussed in greater length onP3-4.The literature cited supports the author’s statements. P4L18 states that the majority of the studies found no difference and provides 5 references. It is noted that three of these are over 25 years old and probably not appropriate as anesthesia and surgical techniques have dramatically changed. The reader would appreciate a description and analysis of the 2003 and 2004 studies in the literature review, as well as a review of the Silber, 2000, study. A more in depth review of the available recent literature would offer a framework for the study. Response: Done. See P5There is no theoretical framework provided. The author may wish to describe the rationale for CRNA practice within an historical context. This framework plus an analysis of the research literature would then provide support for the hypothesis of no difference [P6L2].Response: Corrected on P4The research design appears to be a secondary analysis of data supported with an updated survey to obtain retrospective information about available anesthesia staff. In the ABSTRACT, the objective is stated as “to compare frequency” [P2L5] In the INTRODUCTION [P4L2; P5L10] the objective is stated “to examine the relationship”. However, there is a proposed hypothesis of “no difference in deaths and complications rates associated with these two types of staffing” [P6L2-3]. Thus, the reader becomes confused, wondering whether the study is looking at relationships or differences.Response: Abstract and body now use the term “differences”.The focus of the study is the difference in outcomes between two groups of anesthesia providers: MD’s and CRNA’s. The description of the staffing models on P4L7-12 describes four groups. Groups 3 and 4 are actually similar staffing models, the difference being employer. This may be confusing to individuals not familiar with anesthesia practices.Response: The focus of the study is difference in outcomes between two groups of hospitals: those that employ only CRNAs and those that employ only anesthesiologists. Emphasis was made on this point on P6L16-23. The references to the other groups was removed, since this study only looks at CRNA-only vs. Anesthesiologist only.The organization of the Methods section describes the dependent variable first (outcomes) and then the independent variable (staffing). It would be helpful to the reader to reverse this organization. The material under the title “Hospital Data”P7 is also confusing in terms of organization as demographic data is identified in the first sentence. The material presented on P7L15-21 is key, and would be best described first. The material presented on P7L22-P8L1-4 is demographic, and it is not clear to the reader why this material is significant to the study. If teaching hospitals were excluded, as might be expected, then this should be clearly stated.Response: Rearranged per the reviewer. Teaching hospitals were not excluded, since both types of hospitals included teaching hospitals, and the question of whether or not to teach CRNA students vs. anesthesiology residents is also important to hospitals and anesthesiology groups. To account for this, however, teaching hospital (or not) was made part of the risk-adjustment.There is no note in the Methods section related to permission to use the database or human use approval for the staffing survey.Response: Added, P7L10Again on P8 the dependent variable is presented first. It is unclear on L6-13 if the author is describing the coding in the original database, or if these ICD-9 codes were recoded for the purpose of this study. The use of the words “death rates and other obstetrical complications were measured” L11-12 is difficult to understand unless the author is discussing the original derivation of the database.Response: Independent variable was placed first P7L14. The dependent variable was better described on P9L1-P10L3. Steps in processing datasets were described at greater length in this section. Death was described as a dependent variable (see reviewer comment at end of next paragraph).The material described under the heading “Independent Variables” do not seem to agree with the literature review or the proposed hypothesis. This reader understood the IV to be type of anesthesia staffing. The introduction of patient demographics is confusing at this point of the manuscript, as are geographic location, and teaching status. Additional explanation for including these variables is needed. Finally, the last “independent variable” presented is “discharge status (death or living). This reader interprets this as an important outcome variable that should be presented as a dependent variable.Response: Inclusion of all of these variables is important if we are to accomplish meaningful risk adjustment. To avoid confusion, we added an explanation on P8L7.The data analysis, using hierarchical modeling, was first introduced to the reader on P9. It would have been helpful to indicate that it was suspected that there were numerous variables that might impact the staffing outcome, and that this method was intended to remove the variability they contributed. The author should be commended for consulting with statistical experts.Response: Thanks! See response above – we added the reference to risk adjustment earlier in the paper (P8L7) to help the reader understand the necessity of measuring these additional variables.The results section [P10L3-7] presents a discussion of the sample of hospitals in the first paragraph. The sample is actually the number of patients cared for by CRNAs and those cared for by MD’s. Information about the patients for whom the outcome is being measured is not referenced until P11L19 refers to Table 3. The reader would appreciate this information sooner in the results section. A description of the hospitals from which the sample has been drawn can be presented in a Table.Response: We again remind the reader that the sample is number of patients cared for at hospitals that employ only CRNAs vs. hospitals that employ only anesthesiologists. This distinction is very important, as it more accurately reflects the nature of the data. We are only able to measure hospital-level effects, not provider-level effects. We are convinced that this does not detract from the importance of the study, however, as it is at the hospital level that these types of policy decisions are made.P10L13 describes the “majority of obstetrical complications” yet no percentages or numbers are provided either in the narrative or the Tables. If the author believes that these data are important, then specific values should be included.Response: Table 4 (P26) was added to address this issue.P11L7-17 presents data analysis that is not related to the study, was not presented in the literature review or the hypothesis. However, this is important information for the study. The reader would recommend a heading of “Additional Findings” to focus on this information. In addition, the raw numbers of these complications should be provided.Response: Both of these recommendations were followed – see P28 for the table and P13L17 for the narrative.P11L21-22 The statement that death rates were extremely low and there was no significant difference needs clarification. It is very likely that the reason there is no significant difference is because the rate was low, the cell size to appropriately analyze these differences should be noted.Response: Reference to low death rates was removed P12L21-P13L3. Death rates were shown but not remarked upon except to say that only one had an associated anesthetic complication. We removed any discussion of the death rate because we felt it did not add to the study (since it was so low) and only left in the few notations (along with a p value showing no difference) in the text and Table 5 to answer the inevitable questions about what it was.P12L12-16 describes CRNA-only and MD only hospitals. The reader is confused as to the description; does the author mean CRNA only C-section hospitals?P13L1-6 discusses co morbidities. It is unclear whether the author is inferring that there are sample differences between the CRNA and MD C-section patients. This difference could be a major influence on the study findings and needs further description or analysis.Response: See our responses above with regard to hospital-level effects vs. provider-level effects. We hope that we clarified this point in theIntroduction (P6L16) and in our hypothesis (P7L6), as well as being careful to always state our emphasis was on type of staffing hospitals or groups choose (a hospital-level effect), not type of provider. We hope we have not disappointed the reader because of this distinction.The discussion section reports a finding of no difference in complication rates, an important finding. The author would appreciate framing this finding in light of the proposed hypothesis.Response: Done – P16L11-16The discussion section is presented in 5 pages of narrative text. Woven throughout the discussion are pieces of the research conclusion [P13l16-18,P15L5-12] methodological decisions [P14L8-10, P14L18-20, 22-23, P17L3-22,P18L12-16], findings [P14L12-13, P15L1-4] better relocated to their respective sections. There is little discussion of how this study compares or adds to the body of existing literature as few citations are found. The only relevant item is found in the limitations section [P18L3-4]Response: the paper was re-written to relocate this text. References to adding to the body of literature was added (P14L11-P15L5), as well as pointing out that this is the first use of this unique measure (P15L5-11)The limitations section is useful for the reader to better understand the methodology. Some of these limitations would have been better placed under the data sources earlier in the manuscript [P15L18-23]. The statement on P16L13-17 is confusing and seems to minimize the findings. This reader believes that the intent of the study was to compare the two providers. The economic explanation that follows [P16L17-22] is not supported and this reader fells that health care providers would not be likely to sacrifice patient outcomes for economic reimbursement.Response: Re-written to accomplish these changes, and emphasis made so that the reader will understand that the comparison is between two types of hospitals. Economic explanation was removed. We also made the point that it may be an anesthesiology group that is making the decision, as it is often anesthesiologists who head the hospital anesthesia department who make the decision to employ only CRNAs for OB (P14L11). There are four Tables which supplement the results section. Table 1 is very detailed. The category and content of the ICD codes does not add to the discussion. Perhaps a simple list of general complications with an example would be adequate, for example: pulmonary e.g. aspiration. Table 2 list the variables considered for risk and how the variables were dichotomized. The reader would suggest actual n values for each category as well as the incidence of the co morbidities. Staffing is the independent variable and does not belong in the Table2 but could be moved to Table 3. Table3 has several items that were not part of the original study, i.e. number of deaths for all obstetrical procedures and deaths per 100K procedures. The rationale for including this data is not clear. The information in Table4 also is not clear as to why it was included, i.e. postpartum hemorrhage which is not an anesthetic complication.Response: There are now 6 tables to address reviewer’s request for more data. Tables were changed to add more specific data.The organization of the paper has been addressed. A clearer presentation adhering to steps of the research process would assist the reader in understanding the method and findings of this important work. The writing style is clear with few grammatical errors. The writing style of the data analysis differs from that of the remaining manuscript and could use some editing for clarity and flow.Response: The data analysis section was re-written with an eye to a more flowing style. See P10L17-P11L10.Reviewer #2 –An interesting paper on a contentious area in health policy and of ongoing concern to nurse anesthetists and advanced practice nurses more broadly. The authors are to be congratulated on creative use of secondary data.I find the results credible and the methods appropriate. There are a few details that I think would provide additional credibility, especially when attacked from the “outside” (interest groups outside nurse anesthesia):1) Methods are really important here. I agree with the modeling strategies used. The analysis section of methods should be broader than the “Model Development” description and should directly anticipate the material presented in the Results section (point by point). The tables are incomplete as provided. Response: Tables were revised and added. The analysis section was re-written to give a better step-by-step explanation of how the datasets were constructed and manipulated.2) Descriptive statistics regarding the demographic and clinical characteristics and actual outcomes in the two groups (CRNA vs. anesthesiologist staffing model) should be provided (i.e. fill in Tables 1 and 2 somehow with some descriptive data and put material in “Variation in Demographics” in its own table—in addition to descriptive text). The “Incidence of Comorbidities” text at the top of page 13 is not sufficient—the readers need to see the actual numbers.Response: Tables added and revised - see Tables 3 and 43) The exact nature of the final risk adjustment model (that enables fair comparisons between these hospitals that clearly treat quite different patient populations) should be stated clearly (does it include everything other than pulmonary embolism?) as well as some indication of goodness of fit and/or C-statistic performance. What exactly is Panchal’s revision of the Charlson index—does it consist of the comorbidities listed on pages 27 and 28?Response: Explanation of variables used in risk adjustment was added (P8L7). Reference to Charlson index was removed, and a better explanation of the method used by Panchal was given (P8L21-23)4) How does death rate fit into the modeling done in this paper? How does non-C-section mortality fit into the story? (I’m not entirely clear where these statistics come from given that the only subjects of the study are declared to be C-section patients only (p. 6)). [These are all points that could be at least partly clarified by walking the reader through the analysis that was done to obtain the results reported—step by step.] Also, some explanation of the relevance of C-section rates in the hospitals would be helpful. Overall, the flow of findings, particularly outside the major one (no difference in risk-adjusted anesthesia complications) is not as clear as it might be. I believe I understand the points the authors are trying to make, but sequencing needs to be clearer.Response: We removed references to all OB patients, sticking just to C-section patients, as the reader is correct that this was our sample. We walk the reader through this in the “Model Development” section, P9L2-P10L12. We also dropped many references to death rates, as this was not the variable we studied- we just kept it in because it would be such an obvious question for anyone reading the paper.5) There needs to be some discussion on a conceptual or theoretical level about death as an outcome, complications as an outcome (how would provider credentials potentially affect either or both) and the statistical power considerations involved. These ideas belong in the introduction and methods sections—and should not be reserved for the discussion section alone. Response: Death as an outcome (and as an unsatisfactory outcome measure) was written in more extensively in the introduction (P5L1-L15,P6L1-2), and also (briefly) in the data section (P9L8-11)6) The authors include multiple years of data (a decade) in their modeling. Did complication rates remain identical across these years? Do results change at all if year dummy variables are included? Such results probably the ones presented.Response: In our analysis, complications were randomly distributed across the years, and there were no trends noticed. For that reason, we decided to treat the entire period as one cohort.7) Table 4 is not sufficiently documented to allow readers to interpret it on a stand-alone basis and is referred to out of sequence if the readers are following the article text.Response: Table 4 was redone and simplified. It is now Table 5. The additional findings were placed into table 6.I am wondering if the authors might consider doing a little more thinking (and writing) about conclusions that can and cannot be drawn about safety of care on the basis of complication codes of questionable reliability and validity (these limitations are of their own admission and are endemic to this type of research). I am not suggesting the authors undermine their paper, but a little more thought that lines up limitations (particularly in the key outcome variable) with the conclusions being drawn would take this article “to the next level” (to use the vernacular).Response: Our discussion section now includes a greater discussion of the role of the anesthesia complication codes in identifying quality outcomes (P15L7-P16L3). The limitations section was also re-written.More of the material about the underlying policy issue belongs in the introduction of the article rather than the discussion. The relevance of the article as boiled down in the last paragraph of the introduction is oversimplified and needlessly inflammatory. Salaries are an issue—availability of the anesthesia providers for work in specific geographical areas is another. The financial implications for a hospital that staff with CRNAs are a little more complicated than the authors let on. Mention of CRNA versus physician anesthesiologist salaries on page 6 is probably gratuitous without more context. This particular paragraph needs more work.Response: The introduction was completely re-written. The inflammatory portions of the discussion were removed. A point we tried to make is that it may be anesthesiologists who are making the choice to use all-CRNAs in OB- reimbursement may make it the only way the group can profitably provide the service.Thanks to both reviewers for the thoughtful and thorough review. Hopefully we have addressed all of your concerns.。

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