认识世界顶级品牌
带你认识汽车
所知晓的部分品牌
布加迪EB18.3奇龙（概念车） 布加迪EB118（概念车） 布加迪EB218 （概念车） 布加迪EB112轿车 布加迪EB110GT 布加迪EB110SS 布加迪EB16-4 Veyron 注装意的布价加值迪43威00龙万元的布加迪威龙并非原厂车 而是由爱马仕改
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(Kw)/rpm 736/6000
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(Nm/rpm) 1250/2200
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(km/h) 407
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(S) 2.5
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布加迪威航
二、超级跑车—阿斯顿·马丁One-77
阿斯顿·马丁（AstonMartin ）原是英国豪 华轿车、跑车生产厂。建于1913年，创始人 是莱昂内尔·马丁和罗伯特·班福德。公司设
阿斯顿·马丁的标志
阿斯顿·马丁汽车标志为 一只展翅飞翔的大鹏，分 别注有阿斯顿、马丁英文 字样。喻示该公司象大鹏 一样，具有从天而降的冲 刺速度和远大的志向。分 别注有阿斯顿、马丁英文 字样表明是一家“三结义” 汽车公司。以生产敞蓬旅 行车、赛车和限量生产的 跑车而闻名世界的阿斯顿 •马丁•拉宫达公司名声赫 赫，不知是否得益与这只 大鹏带来的运气。
不仅只为有限的尊贵车主生产这一他们
成功价值的体现，而且每一款又都是绝版 收藏的佳品，即世爵每年都会推出一款新 车，而当每一款的全球产量达到500台时立 即停止。世爵的目标是运动汽车市场的最 高端的用户，这些客户主要集中在美国、 西欧、中东、大中华地区以及一些较小的 富裕的国家，比如说瑞士和摩纳哥等等。
世界十大发电机
世界十大发电机现代生活中处处都需要用电，但你们知道世界上比较著名的发电机吗?下面由店铺带大家认识一下世界十大发电机。
一、美国卡特彼勒发电机CATERPILLAR(卡特彼勒)公司是世界上最大的工程机械和建筑机械的生产商，也是全球高品质柴油发电机组和天然气发电机组的首席供应商。
CAT发动机的生产力和耐用性经久考验，CAT的品质已经被世界公认为第一，连续多年被美国《财富》杂志评为工业及农业设备制造行业排名第一。
卡特彼勒公司自1931年起设计及生产发动机，于1939年开始推出发电机组，累积了超过70多年的设计和生产经验。
多年来，卡特彼勒在设备的设计、开发研究上，投入了大量的人力、物力，使得CAT 产品在质量和性能上不断跃升。
美国卡特彼勒柴油发电机组是行业内唯一从发动机、发电机、控制系统及所有部件均由卡特彼勒公司一家厂家统一设计、制造、测试及保用，是目前全球最优质的发电机产品。
二、德国奔驰MTU发电机MTU公司是戴姆勒--奔驰公司的柴油机推进系统分部，世界上顶尖的重载柴油机制造公司。
其产品广泛用于军用车辆、铁道车辆、海上舰艇及长行电站。
MTU公司的前身早于1883年便开发了第一台高速车用内燃机。
1901年设计、制造了世界著名的梅塞德斯汽车。
自1909年起由制造飞机发动机转为生产重载柴油机。
1923年开始生产高性能的柴油机。
现在MTU公司的主要产品为重载柴油机(单机功率35至7400KW)，燃气涡轮发动机，发动机电子管理系统及电子监控系统和重载变速箱。
1997年初，MTU公司向市场推出最佳产品：2000系列及4000系列发动机。
三、英国珀金斯发电机1932年的Perkins珀金斯公司是世界最早生产发动机公司的公司之一。
所生产的以柴油和天然气作为燃料的发动机因其经济性，可靠性和耐久性的优点在各行业当中得到广泛的推广和应用。
如汽车、工程机械、农业机械、工业用发电机组及船舶等。
产品方面有100、3.152、4.236、1000、1300、2000、3000和4000系列。
世界十大名
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品牌简介
CHRISTIAN DIOR (克里斯汀· 迪奥）
•创 始 人：Christiandior克里斯汀· 迪奥 •设 计 师：1996年以后，约翰· 加利亚诺（Johngalliano）为首 •设计风格：色彩斑斓、瑰丽精致、极尽奢华。 •品 类：高级女装、高级成衣、针织服装、内衣、香水、化妆品、珠宝、配件等。 • 品牌历史：1947年，第二次世界大战已经结束，但女性的革命之歌才刚刚响起。 一颗来自法国的“炸弹”此时投入时尚界，不仅是视觉或穿着的震撼，更影响了之 后整部时装史的发展。1946，已届不惑之年的Dior才在巴黎Montaigne大道开了 第一家个人服饰店。1947年，Dior推出他的第一个时装系列，颠覆了所有人的目 光，被称为“New Look”，意指Dior带给女性一种全新的面貌。Dior之所以能成 为经典，除了其创新中又带着优雅的设计，亦培育出许多优秀的年轻设计师。 Yves Saint Laurent、Marc Bohan、Gianfranco Ferre以及John Galliano在Dior 过世后陆续接手，非凡的设计功力将Dior的声势推向顶点，2001年法国籍设计师 Hedi Slimane接手改名后的DIOR HOMME，他的设计强调完美的线条，超小尺码 的服装透过精瘦的年轻男模特儿呈现出一种带点病态的美感，风靡了全球。 • 中国分店 ：北京、上海、香港、广州、大连、杭州等地。
品牌LOGO
品牌LOGO:
品牌简介
•创 始 人：addle casagrande （爱德拉·卡萨格兰德）、 edoardo fendi （爱德华 多· 芬迪）。 •设 计 师：1962年起，卡尔·拉格菲尔德(karl largerfeld)。 •设计风格：多变，性感，高贵精致，以高品质的毛皮见长。 •品 类: 皮草与时装、皮革与皮件、成衣、针织休闲服装、沙滩装、泳装、珠宝、 手表、香水。
Blancpain-宝珀顶级品牌源于对个性化的追求
/Blancpain聚风尚商城Blancpain-宝珀顶级品牌源于对个性化的追求 深圳特区报：说到奢侈品消费，国内许多消费者还存在盲从心理，常常认为贵的就是好的，或者外国牌子就是高级的，你认为应当如何定义奢侈品？ 廖昱：奢侈品的出现，是在生活水平提高以后满足人们在精神层面的需要，它反映是个性、差异。
因为，当人们的财富积累到一定阶段，就要寻求个性化，从追逐名牌到寻找适合自己个性的品牌，乃至对品牌背后的文化的认可。
随着国内新富的不断涌现，有这样的心态是很正常的，很多国家在从贫困到相对富裕的过程中都出现过这种情况。
例如日本，也有过一段人们疯狂追逐名牌的过程，但随着整个社会富裕程度的提高，消费者的认识渐趋理性，富人们也学会做善事、回馈社会，对于奢侈品的认识也在发生变化。
因为奢侈品的发展本身就是追求个性化、独特化的产物，富裕阶层在接触奢侈品的过程中，逐渐会对特定品牌的历史、人文、艺术内涵加深认识，他们会更加追求品牌的差异化，而不是同一化，这样就会给其他的有独立风格的设计师带来更多的认同和市场机会，带动国内的消费品厂商更注重品牌建设，个性化和差异化。
应该说，国内一些仿冒国际名牌产品的现象是特殊发展阶段的产物，是暂时性的。
随着国内奢侈品市场的日益成熟，这些现象自然会减少乃至消失，而教育他们理性地对待奢侈品，或者说“尊贵品牌（prestige brand）”，认识世界顶级品牌背后的人文内涵，正是我们的责任所在。
顶级品牌来自经年累月的坚持 深圳特区报：深圳是国内的钟表业重镇，一些企业也在孜孜以求地打造自己的品牌。
能否结合宝珀的品牌建设历程为深圳钟表企业提供一些建议？ 廖昱：要打造一个有价值的高端品牌，最重要的是坚持，对自己的产品核心价值的坚持。
宝珀自创立至今，始终坚持一个信条：永远不生产石英表，至今所有的产品都是机械表，而且都是圆形表。
我们的工厂里没有大规模的生产流水线，每一块手表的组装，从开始到结束都是由单一一个制表师完成的，这一点在近三个世纪的时间从未改变。
这些世界知名品牌你都认识吗？
世界知名品牌科普知名服装品牌:唐纳卡兰、路易.威登[LV]、香奈儿[Channel]、范思哲、迪奥[Dior]、古驰[GUCCI]、瓦伦蒂诺加拉瓦尼、PRADA[普拉达]、GUESS、阿玛尼珠宝卡地亚、蒂芙尼、ENZO、Oxette、宝诗龙、Swarovski、御木本、周大福、Georgjensen、波米雷特皮具路易威登、香奈儿、迪奥、古驰、瓦伦蒂诺:加拉瓦尼、PRADA、乔治阿玛尼、登喜路、芬迪[FENDI]、COACH[蔻驰]顶级名表:欧米茄、伯爵、江诗丹顿、劳力士、卡地亚、爱彼、万国、宝玑、百达翡丽汽车法拉利、奔驰、宝马、莲花、宾利、凯迪拉克、菲亚特、奥迪、劳斯莱斯、布加迪威龙化妆品娇兰、兰蔻、娇韵诗、伊丽莎白:雅顿、奥伦;纳素、雅诗兰黛、倩碧、资生堂、迪奥、香奈儿高尔夫球具登禄普、TaylorMade、阿迪达斯、耐克、Ben Hogan、Etonics、威尔森、马基高、Callaway、ping顶级眼镜普拉达、奥克利、珠迪丝雷伯、唐那凯伦、圣罗兰[YSL]、唐纳.卡兰、路易.威登、香奈儿、迪奥、卡地亚名笔帕克、万宝龙、威尔永锋、华特曼、卡地亚、犀飞利(sheaffer)、地球牌、奥罗拉、高仕、Montegrappa皮鞋芬迪、古驰、迪奥、圣罗兰、费拉格慕、香奈儿、普拉达、爱马仕、都彭、登喜路名酒绝对伏特加、轩尼诗、尊尼获加、芝华士、铭悦香槟、人头马、马爹利、百加得、家豪威士忌、尊荣极品威士忌雪茄高斯巴、阿波罗、大卫杜夫、圣罗兰、丹纳曼、渥文、高雅、蒙坦尼而、宾治、百得佳士顶级烟具Zig-Zag、GIZEH、Colibri、登喜路、STANWELL、VAUEN、Mastro de Paja、Peter Matzhold、Savinelli、Chacom打火机纪梵希、卡地亚、都彭、比克、IMCO、ZIPPO、登喜路、帕克、Colibri、Flamidor香水香奈儿、雅诗兰黛、兰蔻、Calvin Klein、古驰、迪奥、伊丽莎白.雅顿、大卫:杜夫、娇兰、罗夫罗伦。
福布斯：全球十大顶级奢侈品牌鞋
福布斯：全球十大顶级奢侈品牌鞋《福布斯》盘点：全球十大顶级奢侈品牌鞋盘前：这双 Testoni 男鞋价格高达38,000美元，是世界上最贵的男鞋。
Testoni 于1929年在博洛尼亚创立，起创始人是 Amedeo Testoni。
这双鞋是精选世界上最优质鳄鱼皮，用传统的挪威式制鞋工艺精心手工制作的。
鞋子的缝线都是专门定制的亚麻线，内衬是柔软的羊皮，鞋扣是镶钻石的黄金扣子。
Testoni 还有一种创新的工艺叫 Piuma Rapid，打破传统鞋面与鞋底缝合的方式，将斜面边缘外延打造出完美弧形，并与鞋底直接缝合。
这项技术共有200多道工序，使鞋子轻盈舒适，即使在炎热、寒冷、潮湿的天气下，都能保持良好的舒适度。
via bornrich印度哲人奥修在其所著的《当鞋子合脚时》中写道：“当鞋子合适的时候，脚被忘却了。
”这句话虽然简单却一语道出了“鞋子哲学”的精髓——唯有鞋子与脚达成舒适的默契时，脚才得到了真正的自由，这正是鞋子的黄金价值，也是鞋子的美学顶点。
舒适是鞋的灵魂，有人关注你的脚丫子，就像疗养院关注患了忧郁症的有钱人一样，竭尽全力，无微不至，然后再为你量身定做出一双绝世美鞋，那这双带着你身份标签和独特气质的鞋带给你的舒适和快乐。
<<福布斯HUANOBLE新贵族>>从享誉全球的众多奢侈大牌或小众极品中，帮您精挑细选值得珍藏的全球十大顶级奢侈品牌鞋，让你找到属于自己的仙履奇缘。
一、Silvano Lattanz（郎丹泽）----鞋中翘楚作为来自国际制鞋之都意大利的名牌，Silvano Lattanzi诞生也不外是近30年的事件，阵容虽不敷知名国际奢侈名品，但因质优、价贵及名流追捧，以是被誉为“小众化”的奢侈品。
整年只出品6000双鞋。
它的拥趸包括酷爱高尔夫活动和游艇活动的超等富豪、政要及皇室等，老布什和现任美国总统奥巴马、意大利前总统Francesco Cossiga都是它的忠厚主顾，动辄数万元的定制鞋价位也尽非平凡富豪损耗范畴。
世界著名汽车公司旗下的汽车品牌及其定位
在本篇文章中，我将围绕“世界著名汽车公司旗下的汽车品牌及其定位”这一主题展开深入探讨。
通过深度和广度的评估，我将对世界知名汽车公司旗下的各个品牌进行全面的介绍和分析，以便您能更好地了解和认识这些汽车品牌。
1. 宝马集团世界著名的德国汽车制造商宝马集团旗下拥有多个知名品牌，包括宝马、MINI和劳斯莱斯。
宝马品牌以其豪华、运动和性能而闻名，定位于高端市场，主要竞争对手包括奔驰和奥迪。
MINI品牌则注重小型车型的设计和灵活性，以年轻化、时尚化为主要定位。
而劳斯莱斯作为宝马集团旗下的超豪华汽车品牌，定位于顶级奢华市场，其产品更注重奢华、尊贵和独特的设计。
2. 大众集团大众集团是世界著名的汽车制造商，旗下拥有众多知名品牌，如大众、奥迪、保时捷、斯柯达和兰博基尼。
大众品牌主要定位于大众消费市场，注重稳重、实用和可靠性；而奥迪则定位于中高端市场，并且注重科技含量和豪华感；保时捷为高性能跑车和SUV品牌，以运动、激情著称；斯柯达则注重实用性和性价比，以年轻家庭用户为主要消费群体；兰博基尼则是大众集团旗下的超豪华跑车品牌，其产品以奢华、极速和极致性能著称。
3. 丰田汽车公司作为全球最大的汽车制造商之一，丰田汽车公司旗下拥有丰富的品牌组合，包括丰田、雷克萨斯和汉兰达。
丰田品牌致力于打造高品质、高性能和环保的家用车型，定位广泛，涵盖了从小型车到豪华车的各个细分市场；雷克萨斯则是丰田的高端豪华品牌，主要竞争对手包括奔驰和宝马，其产品定位于高端商务和家用市场；汉兰达是丰田公司旗下的SUV品牌，主打中大型SUV市场，注重空间、动力和舒适性。
4. 福特汽车公司福特汽车公司旗下拥有福特和林肯两大品牌。
福特品牌主打家用、商务和越野市场，产品涵盖了轿车、SUV和卡车等多个细分市场；而林肯品牌则定位于高端奢华市场，主要竞争对手包括奔驰、宝马和奥迪，其产品以奢华、舒适和高科技配置著称。
通过对世界著名汽车公司旗下的汽车品牌及其定位进行全面评估，我们可以清晰地了解每个品牌的定位和特点，以及其在不同市场中的竞争策略和优势。
认识一个世界知名的化妆品品牌----欧莱雅
Lesson 2 Brand Introduction of Cosmetics化妆品品牌介绍Task 1 A Global Famous Beauty Brand---- L'Oréal任务一：认识一个世界知名的化妆品品牌----欧莱雅I. WHO WE AREFor more than a century, we have devoted our energy and ourcompetencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting theinfinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.OUR AMBITIONOur ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.1.BEAUTY FOR ALL, BEAUTY FOR EACH INDIVIDUALAt L’Oréal, we are convinced that there is no single and unique model of beauty, but an infinite diversity of forms of beauty, linked to periods, cultures, history and personalities… To draw ever greater numbers of women and men to use our products means reaching out to extremely diverse populations with a vision of universalising beauty. In our view, to universalise does not mean to impose uniformity, but on the contrary,to be inspired by diversity to innovate.2.OBSERVE LOCAL BEAUTY CUSTOMSAt the heart of this project, our Research and Innovation reinvents itself to create cosmetics products adapted to the immense diversity of the world. In each region of the globe, we have set up Research platforms, true centres of expertise, designed with tailor-made beauty in mind. These research poles invent new products that can become worldwide successes.This is a real turning point in the way we think about Innovation.3.FACILITATING ACCESS TO COSMETICS PRODUCTSIn a market undergoing substantial transformations, L’Oréal takes steps forward each year to make the best in beauty available to everyone. With a portfolio of 32 international brands and an organisational structure based on distribution channels, we have the ambition to meet the needs of every consumer according to his or her habits and lifestyle. In its own way, L’Oréal is thus pushing back boundaries and taking up the challenge of increasingly accessible innovation.4.TO ACCELERATE THE REGIONALISATION OF OUR EXPERTISETo win over another one billion consumers around the world is an ambitious project that motivates all our teams. An economic but also human adventure, which requires the rapid deployment of our forces and an accelerated transformation of the company in every field, including Research, manufacturing, marketing, sales, human relations and administrative teams…This major project is also an opportunity for innovation and progress to build the L’Oréal of tomorrow.OUR MISSION1.Beauty is a language.For more than a century, we have devoted our energy and our competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.2.Beauty is universal.L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world.3.Beauty is a science.Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over.4.Beauty is a commitment.Providing access to products that enhance well-being, mobilizing its innovative strength to preserve the beauty of the planet and supporting local communities. These are exactingchallenges, which are a source of inspiration and creativity for L’Oréal.5.L’Oréal, offering beauty for all.By drawing on the diversity of its teams, and the richness and the complementarity of its brand portfolio, L’Oréal has made the universalization of beauty its project for the years to come. OUR V ALUES AND ETHICAL PRINCIPLESThe founding values and ethical principles of the group are expressed in the daily operations of all our teams around the world.OUR VALUESOur values are embedded in L’Oréal’s genetic code. They continue to this day to express themselves in the daily actions of all our teams across the globe. Here is a close-up on the Group’s six founding values.1.PassionIf for over a century L’Oréal has been devoted to just one business - beauty - it is above all because of our Passion for it. Passion for what cosmetics can bring to women and men: well-being, self-confidence, an openness towards others. Passion also for a business which is intrinsically linked to humanity and culture. Because creating beauty products means seeking to understand others, knowing how to listen to them, apprehending their traditions, anticipating the ir needs... Without this passion, the L’Oréal adventure would never have been possible.2.InnovationInnovation is also one of our founding values. We always have in mind the fact that our company was founded by a scientist. Innovation is essential because beauty is an endless quest that constantly requires a higher level of performance. At L’Oréal, it is vital. Always wanting to push back the limits of knowledge means discovering new ways to c reate products that are truly different and surprising. To always stay one step ahead.3.Entrepreneurial spiritBecause there is no innovation without daring, without taking initiatives, L’Oréal has always given priority to the individual rather than to organisations.Entrepreneurial spirit, a synonym for autonomy, challenge, and adventure, has always been encouraged and embodied in a specific management style. Today it is still the driving force behind a Group built above allon a belief of the importance of each individual and their talents.4.Open-mindednessAnother value that has been guiding us since the Group’s foundation over a century ago is Open-mindedness. Listening to consumers and understanding their culture, being open to others and benefiting from their differences are absolute priorities in order to respond to the infinite diversity of beauty aspirations around the world. They are inseparable from our business and our mission.5.Quest for ExcellenceThese four values are inextricably related to our fifth value, the quest for Excellence. A value that permeates every aspect of our business, in every country and that is expressed in a state of mind and a constant pursuit of perfection. We all share this desire to surpass ourselves to be able to provide the best for our consumers.6.ResponsibilityFinally, whether the Group is innovating or showing its entrepreneurial spirit, it has always done so with a sense for Responsibility. L’Oréal's first invention, the “safe hair dye” was already an expression of this fundamental concern for effective, safe and innocuous products. But our sense of responsibility goes far beyond that. As a world leader in beauty, we have, more than others, the duty to preserve the beauty of the planet and to contribute to the well-being of our employees and of the communities in which we are present.OUR ETHICAL PRINCIPLESOur principles are Integrity, Respect, Courage and Transparency.Our Ethical Principles shape our culture, underpin our reputation, and must be known and recognised by all L’Oréal employees.Integrity because acting with integrity is vital to building and maintaining trust and good relationships.Respect because what we do has an impact on many people’s lives.Courage because ethical questions are rarely easy but must be addressed.Transparency because we must always be truthful, sincere and be able to justify our actions and decisions.II. HISTORYFor more than a century, L’Oréal has been involved in the adventure of beauty. The small company founded by Eugène Schueller in 1909 has become the number one cosmetic group in the world. Major launches, acquisitions, opening new subsidiaries... Relive the highlights of the L’Oréal adventure.1909-1956 : THE FIRST STEPS, CONSTRUCTING A MODELIn 1909, Eugène Schueller, a young chemist with an entrepreneurial spirit, founded the company that was to become the L’Oréal group. It all began with one of the first hair dyes that he formulated, manufactured and sold to Parisian hairdressers. With this, the founder of the group forged the first link in what is still the DNA of L’Oréal: research and innovation in the service of beauty.1957-1983 : "ON THE ROAD TO THE GRAND L'ORÉAL"These are the formative years of “Le Grand L’Oréal”.At the instigation of Chairman François Dalle, the Group starts to expand internationally.Acquisitions of strategic brands mark the beginning of a period of spectacular growth for the company. Emblematic products come into being.The company mott o is “Savoir saisir ce qui commence” (seize new opportunities).1984-2000 : BECOME NUMBER ONE IN THE BEAUTY INDUSTRY These twelve years are marked by a great period of growth for L'Oréal, mainly driven by the significant investments made by the group in the field of research.Alongside these efforts are strategic product launches that not only make history, but also succeed in strengthening the Group’s brand image.In 1988, François Dalle's successor, the research and development pioneer Charles Zviak, hands over the reins of the company to Lindsay Owen-Jones, a truly outstanding director.Under his management, the Group would completely change in scope to become the world leader in cosmetics through the worldwide presence of its brands and strategic acquisitions.2001 - PRESENT DAY : DIVERSITY OF BEAUTY WORLDWIDEThere is no single type of beauty; it is a multiple-faceted quality framed by different ethnic origins, aspirations, and expectations that reflect the world’s intrinsic diversity. With a portfolio of powerful, international brands, L’Oréal enters the 21st century by embracing diversity in its global growth agenda. Headed since 2006 by Chairman Lindsay Owen-Jones, and Chief Executive Officer Jean-Paul Agon, and then by Jean-Paul Agon who was appointed Chairman and CEO in 2011, the Group continues to make new acquisitions to cover the world’s varied cosmetic needs, and to undertake new socially responsible initiatives in the interests of sustainable development for all.III. WHAT'S IN OUR PRODUCTS ?We know you care deeply about the products you use. That is why it is our duty and responsibility to select quality ingredients only, and which comply with the strictest regulations. We meticulously choose them to offer you products that meet the very highest quality and performance standards.All the ingredients used in L'Oréal's products are safe and have been subject to a rigorous scientific evaluation of their safety, by our internal experts and also independent experts.We use an increasing variety of natural ingredients along with synthetic ones as we strive to always be attentive and satisfy all needs and growing expectations in the beauty sector. OUR COMMITMENT TO SAFETYThe safety of our consumers is an absolute priority for us.Your safety and confidence in using our products is what drives us. Safety assessment is at the heart of what we do. It is a prerequisite for the choice of our ingredients and the conception of any of our products.We make sure they all comply with the strictest regulations in the world wherever our products are sold.Ensuring such a guarantee relies on a rigorous system, which encompasses every aspect of our production process worldwide, from the choice of our ingredients and product formulation, to manufacturing and packaging.Ⅳ. BRANDSL’Oréal is richly endowed with a portfolio of international brands that is unique in the world and that covers all the lines of cosmetics and responds to the diverse needs of consumers the world over.1. L’ ORÉAL LUXEL’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.2. CONSUMER PRODUCTS DIVISIONThe Consumer Products Division brands are distributed in retail channels.3. PROFESSIONAL PRODUCTS DIVISIONThe Professional Products Division distributes its products in salons worldwide.4. ACTIVE COSMETICS DIVISIONThe Active Cosmetics Division brands are sold in healthcare outlets worldwide, including, pharmacies, drugstores, and medi-spas.Ⅳ. Research And InnovationL’Oréal has always elected to develop strong research because where beauty is concerned, science is essential for innovation. Its Research and Innovation model enable it to respond to the world's vastly diverse beauty expectations.Research has always been at the heart of L’Oréal's growth, with three major drivers of innovation: active ingredients, formulation, evaluation.SCIENCE, THE DRIVER OF INNOVATION IN COSMETICSFor over a century, L'Oréal has built its development on a conviction: only strong research can create cosmetic products that are capable of generating real results. Its Research & Innovation model, unique in the cosmetics industry, is organized around three major entities: Advanced Research, tasked with continuously enriching scientific knowledge about skin and hair around the world, and discovering new active ingredients;Applied Research, which develops formulation systems, which are then played out in the different families of products;Finally, Development, which provides the brands with innovative formulas adapted to their identity and to consumer expectations around the world.ASSETS FOR INNOVATIONTo stay ahead of the game and make major cosmetic innovations available to everyone, the group relies on three major assets: a unique collection of proprietary active ingredients, which Advanced Research enriches each year with new elements, molecules, or ingredients... ; expertise in formulation, this decisive phase that makes it possible to transition from the molecule to the finished product. Every year, thousands of formulas are developed by the teams at L'Oréal. One final asset is its expertise in evaluation, indispensable for bringing new products to the market by demonstrating their safety and effectiveness scientifically and rigorously.RESEARCH THAT LISTENS TO CONSUMERSAt L'Oréal, innovation has always been nurtured by a constant dialog between science and marketing. It is founded on ever-more precise scientific knowledge of skin and hair around the world, but is also based on attentive listening to consumers on every continent and on the observation of their behavior where beauty is concerned. A true source of inspiration, the great diversity of beauty rituals opens up new fields of exploration.A GLOBAL VOCATIONBy strengthening its global presence through the six regional poles - Europe, United States, Japan, China, Brazil and India - L'Oréal's Research and Innovation comes closer to its major markets, but also to the wealth of scientific knowledge of each region. In each, the research teams develop strategic partnerships with scientific experts or local start-ups to explore new territories.。
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世界顶级品牌进驻巴黎老佛爷百货【zhangxh0428】发表于2009-6-20品牌名称: a字母开头alcatel téléphoniealcozeralexander mac queenalexandra françoisalexandrealfexallan rossallumettealoé vera planter'salphaaltéaaltesseamboiseambre tabouambrosiaamerican retroamour by lovean'geanc.manufacture royaleandres sardaanglomaniaanhaanimaanimaleanne de solèneanne fontaineanne-valérie hashannick goutalanthime mouleyanti flirtantik batikapilcoappleaqua du genova archosarenaarenaaridza bros armando pollini armaniarmani casa armani collezioni armani jeans armor luxarnette aromatiquearpègearrowart décoart décoartelanoarthurarthur martin artozarystalasiatidesaston's playmate astoriaatelier du vin atelier mercadal aubadeauro design auroraaux nationsavant première aveneavent品牌名称: b字母开头baby bjornbaby diorbaby shirt trendyland babylissbabyminibaccaratbain de nuitbakkerbala boostébali barretballybanana moonbanana moonbang & olufsen barbarabarbourbashbassettibath bazaarbatlignebauknechtbe you kbe you kbe yubéatabeaumenay joannet 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