Business Communication(new)商务英语学习课件
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Business Communication PPT.Chapter 08
Questioning the Ethics of Sales Messages
Sales messages can be unwanted.
– –
“Junk” mail SPAM Deceptive wording Deceptive or manipulative visuals
Sales messages can use unfair tactics.
Advice about persuasion Persuasive requests Sales messages
Advice about Persuasion (1 of 5)
Know your readers. Choose and develop targeted reader benefits. Make good use of persuasive appeals. Make it easy for readers to comply.
Make It Easy for Readers to Comply (5 of 5)
Don’t neglect the action part of the message. Make the desired action clear. Make the desired action as easy as possible to perform.
Logical
–
Character based
–
Determining the Makeup of the Mailing
Sales messages can have many pieces:
– – – – – –
Main message Cover envelope Return envelope Payment form Brochures/attachments Free gift, etc. Plan which pieces you will use Plan how they will work together
商务英语课程课件Unit 4 Business
Emotional intelligence
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
Business Communication (unit2)PPT教学课件
2020/12/11
9
Task
▪ Please compile your personal information which include what you want and what you have.
▪ The following personal data will help you organize your information.
what accomplishments do I gain from threse experiences? ▪ What kind of person am I?
2020/12/11
12
B: Analyzing Job Advertisements
▪ After you are done with analyzing yourself, the next step of your jobhunting process is to search information from job advertisements which you can learn about different job vacancies.
Chapter-2 Business Communication
2020/12/11
1
UNIT Two Employment Communication
▪ Learning Objectives
--After studying this unit, you should be able to:
*analyze what you have and what you want in job-hunting process
▪ What working environment do I prefer?
Business Communication(new)商务英语学习课件
R: Naomi Singh and ANdrea Koss… Right, no problem. 3)_When will they be arriving_ ?
L: 4) Next Sunday afternoon,and will stay for two weeks.
R: Sunday afternoon, 5) will be September5, and leaving on September19.
Bidding farewells
Ａ：Making Reservations
Communication Knowledge
The first stage of an entire reception job is to arrange accommodations for the visitors.
右边一组由马太、达太和西门组成。三个人听了这骇人听 闻的消息后，自发地谈论起什么来，三人的手都伸向画面 的中心。
中右一组是多马、老雅各、腓力。多马伸出一个指头，好 象在问老师：“有一个人要出卖你？”和他并坐的老雅各 张开两手，作惊奇的表示：“这是多么可怕呀！”年轻的 腓力则用双手掩着胸部，似乎说：“难道在怀疑我对老师 有背叛行为吗？”
What to introduce? What is the priority? How to respond?
What to introduce?
names, positions, sth more
What is the priority?
lesser authority higher one
for my guests in my name.
R: OK. May I have your name please?
L: 4) Next Sunday afternoon,and will stay for two weeks.
R: Sunday afternoon, 5) will be September5, and leaving on September19.
Bidding farewells
Ａ：Making Reservations
Communication Knowledge
The first stage of an entire reception job is to arrange accommodations for the visitors.
右边一组由马太、达太和西门组成。三个人听了这骇人听 闻的消息后，自发地谈论起什么来，三人的手都伸向画面 的中心。
中右一组是多马、老雅各、腓力。多马伸出一个指头，好 象在问老师：“有一个人要出卖你？”和他并坐的老雅各 张开两手，作惊奇的表示：“这是多么可怕呀！”年轻的 腓力则用双手掩着胸部，似乎说：“难道在怀疑我对老师 有背叛行为吗？”
What to introduce? What is the priority? How to respond?
What to introduce?
names, positions, sth more
What is the priority?
lesser authority higher one
for my guests in my name.
R: OK. May I have your name please?
商务沟通英语ppt1
1.4 Internal Communication ( IC )
• 1. Definition: Internal communication refers to the part of communication that takes place within a given organization. • 2. Three kinds according to the IC structure: • Downward communication • Upward communication • Horizontal communication
1.1 Business Communication (BC)Defined
• Definition: a dynamic, multi-channeled process, which covers internal as well as external communication in a given organization
译文：一天，扁鹊进见蔡桓公，站了好一会儿说道：“您有病在皮下，要 是不治，恐怕会加重。”桓公回答说：“我没有病。”扁鹊退出后，桓公说： “医生总是喜欢给没病的人治病，并把这作为自己的功劳。”过了十天， 扁鹊又拜见蔡桓公，说：“您的病已经到了肌肤，要是不治，就会更加厉 害了。”桓公听后不理睬他。扁鹊退出，桓公又是很不高兴。过了十天， 扁鹊再次拜见蔡桓公，说：“您的病已经进入肠胃，要是不治，就更加严 重了。”桓公仍不理睬他。扁鹊退出，桓公又是极不高兴。又过了十天， 扁鹊远远地看见桓公转身就跑。桓公很奇怪，故此特派人去问他，扁鹊 说：“病在皮下，用药热敷治疗就可以医治好的；病在肌肤之间，用针刺 就可以医治好的；病在肠胃中，用清火汤剂就可以医治好的；要是病在 骨髓，那就是掌管生命的神所管的了，我就没有办法治疗了。现在桓公 的病已发展到骨髓里面，我因此不再过问了。”过了五天，桓公感到浑身 疼痛，便派人去寻找扁鹊，这时，扁鹊已经逃到秦国去了。 总结：以时间为序，写扁鹊与蔡桓公的四次见面，又传神地再现两人见 面时不同的神态、语言和性格，突出扁鹊慧眼识病，尽职尽责，敢于直 言，机智避祸，和桓公的骄横自信、讳疾忌医。扁鹊态度好，沟通方式 不够。蔡桓公偏见，先入为主。结尾，扁鹊不得不逃亡，暗示了专制君 主统治下的残暴。文中深刻揭示了及时医过，防微杜渐的道理，沟通方 式的重要性，颇能引人深思。
最新版商务沟通精品课件lBusiness communication_MD
Module Description, 2016/17 Module Code: Module Title: Module Short Name: Module Provider: Level: Type: Module Co-ordinator: Number of credits: Module Availability: 24201432 Business Communication BC BM Department, SII Year 1/2 Core Dr. Zhenhua Liu 2 ECTS VALUE= Semester 3
4-1
Intended module learning outcomes to be assessed 1 2 3 4 5 6
Group written assignment 10% Final examination 60% Qualifying Condition(s) A weighted aggregated mark of 60% is required to pass the module. *Note: Assessment methods may be adapted to meet different lecturers’ requirem-requisites: Some knowledge on management theories and concepts, as well as the awareness of cultural difference are essential. Some experience of frequently used communication methods, especially the emerging technologies/tools is desirable. Module Overview ‘In business, communication is everything’ –Robert Kent, former dean of the Harvard Business School. Effective communication skills are a prerequisite for succeeding in business. The workplace is much more diverse and complex which requires more sophisticated communication system, while advances in the telecommunications have increased communication capabilities. Therefore communication needs to be consistent, effective, and customized for the business to prosper. There are many ways to learn communication skills. This module ‘provides school of experiences’ of such skills before students stepping into the real business environment, expending their credibility through immature behaviour. Module Aims This module aims to help students understand the theoretical aspects of business communication and apply them in practices; to provide a range of communication opportunities to enable students to practice and develop their effectiveness and confidence in a business environment; to improve their communication skills necessary for establishing good interpersonal relationship both inside and outside organizations. Learning Outcomes: Upon completion of this module students should be able to: 1. Understand why effective communication is important in a corporate environment 2. Assess the business communication process 3. Choose appropriate technology for business communication 4. Critique common forms of written business documentation 5. Explain how to run effective group communication 6. Apply principles of different forms of communication to real-world business situations. Units of Assessment Continuous Assessment* Individual in-class tests Group Presentation Weighting (100% in total) 40% 20% 10%
4-1
Intended module learning outcomes to be assessed 1 2 3 4 5 6
Group written assignment 10% Final examination 60% Qualifying Condition(s) A weighted aggregated mark of 60% is required to pass the module. *Note: Assessment methods may be adapted to meet different lecturers’ requirem-requisites: Some knowledge on management theories and concepts, as well as the awareness of cultural difference are essential. Some experience of frequently used communication methods, especially the emerging technologies/tools is desirable. Module Overview ‘In business, communication is everything’ –Robert Kent, former dean of the Harvard Business School. Effective communication skills are a prerequisite for succeeding in business. The workplace is much more diverse and complex which requires more sophisticated communication system, while advances in the telecommunications have increased communication capabilities. Therefore communication needs to be consistent, effective, and customized for the business to prosper. There are many ways to learn communication skills. This module ‘provides school of experiences’ of such skills before students stepping into the real business environment, expending their credibility through immature behaviour. Module Aims This module aims to help students understand the theoretical aspects of business communication and apply them in practices; to provide a range of communication opportunities to enable students to practice and develop their effectiveness and confidence in a business environment; to improve their communication skills necessary for establishing good interpersonal relationship both inside and outside organizations. Learning Outcomes: Upon completion of this module students should be able to: 1. Understand why effective communication is important in a corporate environment 2. Assess the business communication process 3. Choose appropriate technology for business communication 4. Critique common forms of written business documentation 5. Explain how to run effective group communication 6. Apply principles of different forms of communication to real-world business situations. Units of Assessment Continuous Assessment* Individual in-class tests Group Presentation Weighting (100% in total) 40% 20% 10%
Business Communication PPT. Chapter 04
Create the right effect by (4) emphasizing the you viewpoint. (2 of 2)
We: You: We: You: We: You: You: Our research engineers have worked forty-four years to make Deere a safe mower. You can use the Deere with the comfort of knowing that it is a product of forty-four years of intensive safety research. On February 7 we will deliver the Bush desk and chair set your ordered. You will receive your Bush desk and chair set on our February 7 delivery. I look forward to receiving additional orders from you. I look forward to serving you again. Serving you again will be a pleasure.
l
Please refer to your March 16 letter, in which you tell how to file a claim. Enclosed is the brochure you asked about. I’ll gladly follow your suggestion if the price falls.
Letter revised with contemporary wording.
Business Communication商务社交礼仪英文版课件
Interactive moment
In groups of 3-4, introduce each members of the group to one another.
Remembering names
➢ Get business cards from everyone you meet and makes notes on it about when you met, what you had in common, and details about the person, including names of children.
Write with authoritatively and positively and concisely, pp. 4-1 ff in workbook
Authoritative language
Positive language
Concise language
Business Communication
➢ Father Graham has served as President of Xavier University for the past 6 years. Recently, US News & World Report ranked Xavier as the 2nd best comprehensive university in the Midwest.
➢ Telephone calls ➢ Notes of Appreciation ➢ Phone Calls and Voice Mail ➢ Beepers, Cellular Phones, and
Portables
Telephone Etiquette
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What do you need to take into your
consideration while making a reservation
in a hotel?
Return
Task
You work in APD Ltd. Your company will have 15 guests (12 are female and 3 male) coming from USA next Tuesday for a trade fair. They will be arriving in your city on Saturday, 21st May. And will be staying for one week. They will have a six-day meeting in the hotel and a city tour on the last day. Please make a preparation list for making reservations.
中左一组的彼得、约翰和犹大三人最富有表情，也是画上 的主要角色。坐在耶稣旁边的约翰歪着身子眼睛向下，两 手手指交叉，有气无力地放在桌上，作出忧愁状。火性的 彼得，则情绪激昂，他从座位上跳起，似乎在问约翰，叛 徒是谁？他手中已握着一把刚切了面包的刀，无意地靠近 了犹大的肋部。而犹大，听了耶稣的话后，情绪紧张，身 子稍向后仰，右臂支在桌上，右手紧握钱袋，露出一种抑 制不住的惊恐。这十三个人中，只有犹大的脸色是灰
Chapter-2 Business Communication
商务交际
UNIT One –Reception
Learning Objectives ： Make reservations Make introductions Start and encourage small talks Make, receive and decline invitations Entertain visitors Have cross-cultural awareness in
R: OK. May I have your name please? L: Of course. My name is Louisa Kailer from KAD
Couputer System. 2)______________________. R: Naomi Singh and ANdrea Koss… Right, no
Cross- Cultural Focus--Number 13
unlucky in many countries : western Europe, North America, and
Australia. the 13th day of the month, Friday.
Floors buildings 12 -- 14.
make sure.
R: OK. I see.
L: Thank you very much. Bye-bye.
R: Bye.
Acting out
Pair work. One is Kim wilson, calling to Plaza Hotel to make a
reservation. The other is the receptionist, finish the following conversation with the hints in the brackets. (P.4-5)
Preparation Checklist for the USA Group
Return
Checklist for Making a Reservation
Number of guests: ___________ Name:_________ (my name and the name of the guests) Telephone No:_____________(mine for confirmation) Duration of stay:_____________ Type and number of rooms:_____________ Service: __________(restaurant, entertaining activities) Facilitities:____(conference rooms, shuttle for city tour) The way to pay:____________(credit card, cash, etc.)
.
How to respond?
Nice to meet you!
Nice meeting you!
Cross- Cultural Focus--appellation
How to address someone?
Western countries：
customary
first names
Barack Hussein Obama Jr
Cross-cultural Focus—Number 13
左边一组是由巴多罗米奥、安德烈、小雅各三人组成。巴 多罗米奥好象怀疑自己的耳朵听错了，从座位上跳起来， 手按在桌上，面对耶稣，情绪激动；安德烈双手张开，手 指向上。夹在中间的小雅各紧张地由背后伸手到第四个人 的肩上，形成两组间的联系。这三个人都面向耶稣。
What to introduce? What is the priority? How to respond?
What to introduce?
names, positions, sth more
What is the priority?
lesser authority higher one
Listening Practice and Acting out: Return P.4-5
Listening and Role-Play
Receptionist: Good afternoon! Holiday Inn. How can I help you?
Louisa: Hello! 1)____________. I need two rooms for my guests in my name.
Bidding farewells
Ａ：Making Reservations
Communication Knowledge
The first stage of an entire reception job is to arrange accommodations for the visitors.
Arranging accommodations Welcoming visitors
(1) Greeting and making introductions
(2) Starting and encouraging small talks
Arranging business activities (3) Entertaining visitors
for my guests in my name.
R: OK. May I have your name please?
L: Of course. My name is Louisa Kailer from KAD Couputer System. 2)My guests’ names are Naomi Singh and Andrea Kass.
R: Naomi Singh and ANdrea Koss… Right, no problem. 3)_When will they be arriving_ ?
L: 4) Next Sunday afternoon,and will stay for two weeks.
R: Sunday afternoon, 5) will be September5, and leaving on September19.
A superstition for 13 – Egyptians
12 steps on the ladder to eternal life Good luck charm – Belgium, Belgian women
Ｂ：Making Introduction
Communication Knowledge: After you get reservations ready, you may meet your visitors at the airport or at the office for the first time. It is neccessary for you to introduce yourself and introduce the others.
右边一组由马太、达太和西门组成。三个人听了这骇人听 闻的消息后，自发地谈论起什么来，三人的手都伸向画面 的中心。
中右一组是多马、老雅各、腓力。多马伸出一个指头，好 象在问老师：“有一个人要出卖你？”和他并坐的老雅各 张开两手，作惊奇的表示：“这是多么可怕呀！”年轻的 腓力则用双手掩着胸部，似乎说：“难道在怀疑我对老师 有背叛行为吗？”
I.n doubt
Barry
formal name
with title
C: Starting and Encouraging Small talk
Communacation Knowledge
*1. WHY do people make small talks? *2. WHEN do people make small talks? *3. WHAT do people make small talks about?
but I will call you as soon as I make sure. R: OK. I see. L: Thank you very much. Bye-bye. R: Bye.