Speaking to Persuade 说服性演讲高级英语选修课程
Unit 7 Speaking to Persuade 课件外国文学欣赏
Speaking to Persuade
Speaking to persuade
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Why do listeners accept one speaker’s views?
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ways, they are similar in other ways as well.
4. Appealing to emotions
Emotional appeals are intended to make listeners feel sad, angry, afraid, happy, proud or the like.
Conclusion: Only elaborating features of a certain product will not move and touch people and thus will not lead people to make a decision to buy.
General principle:
Speaking to persuade
2. They are convinced by the speaker’s reasoning.
4. They are touched by the speaker’s ideas or language.
1. They perceive the speaker as having high credibility.
George Campbell in his Philosophy of Rhetoric, ‘When persuasion is the end, passion also must be engaged.’有缘学习更多＋谓ｙｇｄ３０７６考证资 料
英语演讲 Unit 9 Speaking to Persuade
2. Before you select a topic, you must realize that your will be trying to “persuade” rather than “inform”. Here are the distinctions:
* When you give a persuasive speech, you are a leader. When you give an informative speech, you are a teacher.
* A persuasive speech asks the audience to choose an option. An informative speech simply shows and clarifies options.
Look for supporting material that will backup your general statements. Use specific examples to support your ideas.
To effectively use statistics: (1) identify the source of your statistics; (2) round off your statistics; (3) combine statistics with more tangible examples; and (4) use visual aids.
Unit 9 Speaking to Persuade
7. Remember to include all of the following parts in your outline:
英语演讲选修课chapter 2 topic教材
Topic: Emergencies General purpose: To inform Specific purpose: To inform my audience of the major steps in responding to an emergency. Central idea: The major steps in responding to an emergency are surveying the scene, contacting an emergency medical service, and starting CPR if needed.
• Ineffective: To inform my audience about the developments of AIDS and the recent testing procedures for HIV infection. • More effective: To persuade my audience about the developments of AIDS.
Selecting a topic
Speeches outside the classroom the occasion, the audience, the speaker’s qualifications Speeches in the public speaking class no designated topic
Summary
Selecting a topic Determining your general purpose Determining your specific purpose Phrasing your central idea
英语演讲选修课教案14 Persuasive 2
山东理工大学教案Lesson 12 Persuasive speeches IISample Speech with CommentaryThe following persuasive speech was presented in a public speaking class at the university of Wisconsin. It deals with a question of policy and is a good example of how students can utilize the methods of persuasion discussed in this chapter.Self-Defense on CampusRebecca HansonYou’re tired; you’re hungry. You’re just spent a long day at College Library and you can’t wait to gel back to your room. Glancing outside, you remember how quickly it becomes dark. You don’t think much of it, though, as you bundle up and head out into the gusty wind. Not until you spy the shadows on the sidewalk or hear the leaves rustling beside you do you wish you weren’t alone. You walk quickly, trying to stop your imagination from thinking of murderers and rapists. Only when you are safely inside your room do you relax and try to stop your heart from pounding out of your chest.The speaker begins with an extended hypothetical example. Vivid and richly textured, it gains attention and relates the topic directly to the audience .It also contains a strong element of emotional appeal—especially for female students who have experienced the feelings described by the speaker.Can you remember a time when you felt this way? I would be surprised if you never have. The FBI reported last year that there were three murders, approximately 430 aggravated assaults, 1,400 burglaries, and 80rapes here in Madison alone. And while these statistics are quite alarming, they don’t even compare to the numbers of larger metropolitan areas.When you begin a speech with a hypothetical example, it’s a good idea to follow up with statistics showing that the example is not farfetched. The statistics in this paragraph are especially effective because they come from the city in which the speech was given.No matter where we live, crime affects us all—men and women, students and instructors, young and old. We need to stop being the victims. One way we can do this is by enrolling in a self-defense course. There are many times I can remember when my heart seemed to pound out of my chest, but because I took an introductory course in self-defense, I feel more confident and more prepared to deal with potentially dangerous situations. Today I would like to encourage all of you to enroll in a self-defense course. Let’s start by looking at the dangers of crime we face as college students.After reinforcing the fact that crime is a concern for all members of her audience, the speaker focuses on the specific issue of enrolling in a self-defense course. She establishes her credibility by citing the benefits she gained from taking such a course. Although she stresses her personal experience here, it becomes clear as the speech goes on that she has also done a great deal of research on the topic.College students face many crime issues, both as members of society and as students on campus. These crimes endanger our money, our property, our self-confidence, our psychological well-being, and even our lives. According to the Foundation for Crime Prevention Education, violence and crime have dramatically increased. An American is six times more likely to be assaulted with a weapon today than in 1960. The FBI reports that someone is either murdered, raped, assaulted, of robbed every 16 seconds. This means today, at the end of our 50-minute class period, approximately 187 people will have been victims of a violent crime.This speech is organized according to Monroe’s motivated sequence. In this paragraph, the speaker begins her discussion of the need for students to enroll in self-defense course. Notice how she identifies the sources of her statistics and translates the figures into terms that relate directly to her classmates.College students, many of whom are away from home for the first time, are especially easy targets for crime. Students often look at campus housing as a secure place. But according to the book Street Wisdom for Women, precautions must be taken in a dorm or Greek house, just as in any house or apartment. How many of these bad habits do you have? How often do you leave your room without locking your door, forgetting how easily accessibleyour room is to anyone? How often do you fall asleep without locking your door? Or how often do you open your door without first checking to see who is there? As the Wake Forest University Police Crime Prevention website states,” Each of us must become aware of the precautions necessary to reduce the likelihood that we will become victims of crime.” Those who forget to take these precautions invite trouble.Moving from the general crime statistics in the previous paragraph, the speaker focuses on crime issues facing college students. Her questions about students’ “bad habits” with respect to crime prevention are especially effective, and her use of “you” helps draw the audience further into the speech. The quotation at the end of this paragraph is one of several pieces of evidence the speaker located on the Internet. Notice how she identifies the exact source of the quotation, rather than making the general statement “ As I discovered on the Web……”Although students must watch themselves in campus housing, they must also take care elsewhere. Prevalent use of drugs and alcohol, especially on college campuses, increases the chance of crime. Using drugs or alcohol makes you an easier target because, as we all know, it affects your judgment, influencing your decisions on safety. According to the Pacific Center for Violence Prevention, in 42 percent of all violent crimes, either the assailant, the victim, or both had been drinking. Specifically on campus, 90 percent of all violent crimes involve drugs and/or alcohol. This problem is so serious that testimony by law enforcement officials reprinted on the Security On Campus website indicates that many college campuses are the highest crime areas in their communities.The speaker completes the need section of her speech by noting that drugs and alcohol increase the crime problems faced by students. Here, as in other parts of the speech, her statistics are clearly presented and come from credible sources.So now that we see the dangers we face as students, what can we do to protect ourselves? Although there are many ways of dealing with crime, I recommend that you and every college student enroll in a self-defense course. You can choose from a variety of self-defense courses offered right here in Madison. You can find one to fit your schedule and your pocketbook. On campus, the university has a club sport called Shorin Ryu Karate, which emphasizes practical self-defense. They hold their meetings in the evening, after classes, right on campus, and they’re open to all university students,faculty and staff.This paragraph begins with a transition into the satisfaction section of the speech. Notice how clearly the speaker presents her plan and identifies the self-defense classes students can attend right on campus.Another option is Villari’s Self-Defense and Tai Chi Center, which not only offers courses in self-defense, but in tai chi, karate, and kung fu. Villari’s location on State Street is convenient for all university students. To find a class that fits your needs, you can also search over the Internet or through the Yellow Pages. I also brought along some brochures today, so if you are interested, please see me after class.Now the speaker looks at options for students who want to enroll in a self-defense class off campus. As in the previous paragraph, she provides specific information about those options. This kind of specificity is vital whenever a speaker seeks to persuade an audience to take immediate action.After enrolling in a self-defense course, you will find yourself much better prepared to deal with an emergency situation. Patrick Lee, an instructor for a course called “Self-Defense for Women: Victim or survivor,” claims the biggest thing he teaches in his courses is that you must decide from the beginning whether you want to be the victim or the survivor. Repeating over and over again that “I am a survivor” not only increases your self-confidence but helps you think more clearly in a difficult situation.Having explained her plan, the speaker moves into the visualization section of her speech, in which she will demonstrate the benefits of her plan. This is one of the most important aspects of any persuasive speech on a question of policy.I didn’t realize the importance of this myself until took an introductory course in self-defense in my high-school physical education class. After a few days of practice, each of us faced the notorious padded attacker. Expecting to enjoy fighting the attacker, I prepared to yell “NO; stop; back off,” as forcefully as possible. But before I knew it, this man, twice my size, had put me in a hold I could not get out of. My mind was so overcome with fear that I could barely muster out a “No.” immediately pictured this as a real situation, one which I probably would not have survived.In this and next paragraph, the speaker uses a personal example to illustrate the benefits of taking a self-defense class. The example also boosts the speaker’s credibility by showing that she has firsthand experience on the topic.But after a few more days of practice, we were able to go against the padded attacker one more time. This time, I no longer felt fear. I felt anger. I was angry that this man felt he could take advantage of me .This time, using what I learned, I yelled, “No; back off,” and successfully escaped his move. And this time I survived.The speaker’s success in repelling the padded attacker adds an element of emotional appeal to this section of the speech.I’m not the only example showing the benefits taking self-defense. If you’re interested, check out “Stories form Self-Defense Classes” posted to the internet by the Assault Prevention Information Network. Although I don’t have the time to share with you the dozens of success stories, I can sum them up with a quote by Cindy, 1 23-year-old woman who used her self-defense knowledge to scare off an assailant. Cindy says, “I know deep inside, where it matters most, that I have what it takes to defend myself if need be, and this feeling is one of pure joy.” As you can see ,self-defense is time and money well invested.As in other places, the speaker clearly identifies the source of evidence from the Internet. The quotation from Cindy is an instance of peer testimony, and it provides further proof of the benefits of taking a self-defense class. The final sentence of this paragraph reinforces the point made by the quotation and effectively wraps up the body of the speech.So I encourage you to enroll in a self-defense course, whether it be through a physical education class or through a private organization and whether you do it here or back in your home town. Even if you do not enroll right away, I encourage you to do so in the near future. Taking such a course could mean keeping your money, protecting your property, defending yourself, your boyfriend or girlfriend, husband or wife. It could even mean the difference between life and death.The speaker moves into her conclusion, in which she develops the action stage of Monroe’s motivated sequence. Notice how specific her call to action is and how she ties it directly to her classmates by talking in terms of “you”and “your”.Don’t ever think, “It could never happen to me .” Why not be prepared? As Patrick Lee said, “Ask yourself, do you want to be the victim or the survivor?”The closing quotation reinforces the speaker’s central idea, relates once again to the audience, and ends the speech on a dramatic note.。
PersuasiveSpeech说服性演讲课件
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Persuasion is based on your judgment about what is right or wrong, good or bad, moral or immoral, etc.
Speaker needs to justify her/his value judgment in light of a clearly defined set of standards
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Example (1)
Specific Purpose To persuade my audience that an earthquake of 9.0 or above on the Richter scale will hit Xi’an in the next ten years.
Main points I. Xi’an is long overdue for a major earthquake. II. Many geological signs indicate that a major earthquake may happen soon. III. Experts agree that a major earthquake could hit Xi’an any day.
Ways of Persuasion reasoning, emotional appeals, credibility
Purpose to influence the attitudes, beliefs, values, and acts of the audience and others
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1. Questions of Fact
Questions of fact are questions about the truth or falsity of an assertion.
英语演讲-Unit-9-Speaking-to-PersuadePPT优秀课件
3. Next, you need to select a topic. Most persuasive speech textbooks will divide topics into three different categories.
* The first involves questions of “policy”. * The second category is when the
persuasive speech focuses on questions of “value”. * The final category is persuasive speeches that focus on questions of “fact”.
Unit 9 Speaking to Persuade 4
If it is speaker-centered, then your specific purpose will usually begin as, “To persuade my audience about...” in contrast to an audience-centered speech which typically begins, “At the end of my speech, I want my audience to ...”
4. Once you decide on your speech topic and category, you must then develop your specific purpose. Depending on your course structure and theoretical perspective, your specific purpose will either be “speakercentered” or “audience-centered”.
persuasive speech-PPT文档资料17页
Please work in groups of four and finish exercise 1 &3 in the exercise.
2. Use of Reasoning
the primary method of reasoning in the speech is reasoning from principle. The principle is that diversity is something not just to be tolerated but to be embraced (paragraph 3)
Chapter 14
Speaking to Persuade
Study guide and teaching objective
Be able to identify the type of persuasive speech, namely a question of fact, a question of value or a question of policy.
the students must be tolerant of diversity if they want to uphold the principles their school stands for.
Bush uses the principle not just to encourage her audience to welcome diversity in others but to challenge them to pursue their own unique dreams, regardless of whether they fit a particular mold.
英语演讲Chapter-14-Speaking-to-Persuade
organizing speeches on questions of policy
problem-solution order
A method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem
Persuasive Speeches On Questions of Policy
Question of policy means a question about whether a specific course of action should or should not be taken.
Whenever you give a speech on a question of value, be sure to give special thought to the standards for your value judgment.
organizing speeches on questions of value
problem-cause-solution order
A method of organizing persuasive speeches in which the first main point identifies a problem,the second main point analyzes the causes of the problem,and the third main point presents a solution to the problem.
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Building Credibility 建立信誉度
“Within ten years, changes in technology will make today’s personal computers seem hopelessly oldfashioned.” (Bill Gates) “Personal computers are not likely to be much different in ten years than they are today.” (Zhang Yimou) “Despite changes in audience values, there will always be a market for well-made kung fu films.” (Zhang Yimou) “There is no longer a significant market for kung fu films.” (Bill Gates)
• 6-year teaching experience & 3-year for PS • class of around 35 ss from different majors • Most ss with high motivation to learn this course
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Introductory Speech
推理折服
Pathos
情感打动
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Lecture Outline
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Building Credibility Using Evidence Appealing to Emotions
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Sample Learning and Practice
The Art of Public Speaking 12
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Methods of Persuasion
说服性演讲的说服方法与技巧
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“In making a speech one must study three points:
first, the means of producing persuasion; second, the language; third, the proper arrangement of the various parts of the speech.”
Informative Speech
Persuasive Speech
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pre-class workshop for speech preparation
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Teacher’s Feedback
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on-class speech presentation
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The Art of Public Speaking
— Aristotle （亚里士多德）
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Methods of Persuasion
晓之以理 动之以情
Building credibility
建立信誉度
Using evidence
使用证据
Reasoning
运用推理方法
Appealing to emotions
利用情感诉求
Ethos
品格吸引
Logos
Speaking to Persuade 说服性演讲
Guo Jing Capital Medical University May 26th, 2013
高级英语选修课程—英语演讲的艺术
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Teaching Design
1st period (40 min): The Psychology of Persuasion The Target Audience Three Types of Persuasive Speeches: analysis and organization 2nd period (50 min) Methods of Persuasion (1, 2, 4) 3rd period (50 min) Four kinds of Reasoning and fallacies
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2.
1. 2.
Credibility (ethos)：
The audience’s perception of whether a speaker is qualified to speak on a given topic.
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Factors of Credibility
Competence: how an audience regards a speaker’s intelligence, expertise, and knowledge of the subject. Character: how an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience.
Brief Introduction to the Course in Capital Medical University
Guo Jing 2013-5-26
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Course, Teacher & Students
• • • • an advanced elective for juniors in their 5th semester 18 periods (2*9 weeks) for 7-year program students 36 periods (2*18 weeks ) for undergraduates The Art of Public Speaking as the textbook
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Explain Your Competence!
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Explain Your Competence
stress study and research
• I never knew much about UFOs until I did a research project on them last year. Since then, I have read a lot more about the subject, including reports by scientists from the National Society of Extraterrestrial Studies. As a result, I have decided that the evidence strongly suggests that Earth has been—and continues to be—visited by spaceships from other planets.