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剑桥BEC真题中级第四辑口语解析Part2MiniPresentation

剑桥BEC真题中级第四辑口语解析Part2MiniPresentation

第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation● Audience● Equipment needed【词汇&短语】农民工 migrant worker 被期望,被期待做某事 be expected to 图表,曲线图 graph 相应的,转而 in turn术语 technical words 最后但并不是最不重要的last but not least 准备行动,待命 stand by 备用的 spare 【句型点击】 ● 回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about… ● 引起新话题 About…. I think… That reminds me of….. Talking of…., I know….. 【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic. A good preparation will make the speaker confident of his performance, which in turnwill arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them.Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients● Experience ● Reliability【词汇&短语】需要,要求call for 正直;诚实integrity积累accumulate 忽视,未注意到overlook环境,条件,情况circumstance 核心core结果outcome 互动interaction准确的accurate 咨询,协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related work experience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice. A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】【词汇&短语】产品系列product range 结束,终结terminate确保,担保ensure 提前宣传advance publicity在很大程度上to a great extent促销活动promotional events不合时宜的ill-timed 方向,定位orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMP ORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】【词汇&短语】职业规划career prospect 保证guarantee系统的organic 职业能力proficiency开阔视野broaden the horizon 语言能力command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guaranteeseffective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed目的地destination 运输中in transit立即发货prompt delivery 装货过程loading process快递流通fast turnover 最佳报价best over【句型点击】In order to…With regard to… 基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard to different distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken c are of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【词汇&短语】生产线the production line 付款条件payment terms由电脑控制的computerized 严格检查strict inspection提高效率raise efficiency 全自动的fully automatic极具清楚crystal clear 假设出来的情况hypothetical case【句型点击】We should aware of…My interes t is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTAN T WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【词汇&短语】销售经理sales manager 促进销售sales promotion推销潜力sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】【词汇&短语】客户支持clients support 打扰disturb可供利用的available 热情的enthusiastic令人反感的annoying 时间把握timing【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT W HEN ……?Managing change●Clear objectives●Communication【思路点拨】【词汇&短语】企业目标business goal 蓝图blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑,建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to….应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Top ic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【词汇&短语】求助于resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的,整体的organic 同时simultaneously【句型点击】The prime concern is… 首要考虑是..Given this pr emise…. 基于这样的前提Be expected to…被期待做某事,应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】【词汇&短语】可持续的sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is ve ry simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussin g and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。

剑桥BEC真题中级第四辑口语解析汇报(Part 2 Mini Presentation

剑桥BEC真题中级第四辑口语解析汇报(Part 2 Mini Presentation

第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation●Audience●Equipment needed【思路点拨】主题要点原因Planning a presentation 已给要点Audience 听众Presentation style 演示的形式Equipment needed 需要的设备Smooth process of presentation演示过程流畅补充要点Researching the topic 对题目的研究Presentation quality 演示质量Presentation skills 演示技巧Presentation effect 演示效果【词汇&短语】农民工 migrant worker 被期望,被期待做某事 be expected to图表,曲线图 graph 相应的,转而 in turn术语 technical words 最后但并不是最不重要的last but not least准备行动,待命 stand by 备用的 spare【句型点击】●回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about…●引起新话题About…. I think…That reminds me of…..Talking of…., I know…..【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic.A good preparation will make the speaker confident of his performance, which in turn will arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them. Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients●Experience●Reliability【思路点拨】主题要点原因Selecting an interpreter for a meeting with foreign clients 已给要点Experience 经验Work performance 工作表现Reliability 可信度Quality of work 工作质量补充要点Interpreter’s personality 口译员的性格Outcome of business 结果Interpreter’s qualifications 口译员的资格Eliminate unqualifiedapplicants去除不合格人员【词汇&短语】需要,要求 call for 正直;诚实 integrity积累 accumulate 忽视,未注意到 overlook环境,条件,情况 circumstance 核心 core结果 outcome 互动interaction准确的 accurate 咨询,协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related workexperience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice.A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】主题要点原因Introducing a new product range onto the market 已给要点Timing 时机Fate of the product range 产品周期Advance publicity 提前宣传Warming up the market市场预热补充要点Target customers 目标客户Followers of products 产品的跟随者Promotional events 促销活动Arouse customers enthusiasm激发顾客的热情【词汇&短语】产品系列 product range 结束,终结 terminate确保,担保 ensure 提前宣传 advance publicity在很大程度上 to a great extent 促销活动 promotional events不合时宜的 ill-timed 方向,定位 orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】主题要点原因Aiming to improve career prospects 已给要点Reading business articles阅读商务文章The latest business events 最新的商务事件Learning a foreign language Improve communication 有效的沟通学习一门外语补充要点Further education 继续教育Improved proficiency 提升熟练度Building an organic knowledge建立系统的知识体系Broadened horizon 扩展知识面【词汇&短语】职业规划 career prospect 保证 guarantee系统的organic 职业能力 proficiency开阔视野 broaden the horizon 语言能力 command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guarantees effective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed【思路点拨】主题要点原因Deciding how to transport goods 已给要点Destination 目的地Convenience 便利性Speed 速度Efficiency 效率补充要点Delivery and loading/ unloading发货和卸货Safety of the goods 保证货物安全Best offer 最佳报价Minimal cost 最低成本【词汇&短语】目的地 destination 运输中 in transit立即发货 prompt delivery 装货过程 loading process快递流通 fast turnover 最佳报价 best over【句型点击】In order to…With regard to…基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard todifferent distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken care of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【思路点拨】主题要点原因Purchasing new machinery 已给要点Level of automation 自动化程度Save labour 节省人力Maintenance requirement 养护要求Save cost 节约成本补充要点Quality 质量Productivity 生产力Safety 安全Save trouble 减少问题【词汇&短语】生产线 the production line 付款条件 payment terms由电脑控制的 computerized 严格检查 strict inspection提高效率 raise efficiency 全自动的 fully automatic极具清楚 crystal clear 假设出来的情况 hypothetical case【句型点击】We should aware of…My interest is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【思路点拨】主题要点原因Selecting a retail sales assistant 已给要点Previous experience 以往的经验Right of priority 优先权Appearance 仪表First impression 第一印象补充要点Communication skills 沟通能力Basic skills and qualities 基本技能和素质Customer contact 客户联系Future development 未来发展【词汇&短语】销售经理 sales manager 促进销售sales promotion推销潜力 sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】主题要点原因Contactingclients by telephone 已给要点Calling at the right time在合适的时间通话Be polite 礼貌待人Listening carefully认真聆听Be a good listener 善于聆听Respect your clients 尊重顾客补充要点Positive attitude 积极的态度Keep a harmonious relationship保持和谐的关系Details 细节问题Solve problems effectively 高效处理问题【词汇&短语】客户支持 clients support 打扰disturb可供利用的available 热情的enthusiastic 令人反感的annoying 时间把握timing 【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT WHEN ……?Managing change●Clear objectives●Communication【思路点拨】主题要点原因Managing change 已给要点Clear objectives 明确的目标Development 发展Communication 沟通Promote cooperation 提升合作补充要点Technology and qualified personnel 技术和人才Core competence 关键能力Creativity 创意Attraction 吸引力【词汇&短语】企业目标 business goal 蓝图 blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】主题要点原因Considering setting up astaffcanteen 已给要点Employees opinions 员工意见For the sake of their convenience方便员工Cost to the company 公司成本There can be other more economical options有更经济的选择补充要点Financial situations of the company公司经济状况Feasibility of the construction建设的可行性Location of the canteen 餐厅建址There should be space available for the canteen给餐厅留出空间【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意 be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑,建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to…. 应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Topic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【思路点拨】主题要点原因Working as a teacher 已给要点Sharing expertise 分享专长The prime concern of any teacher 、教师最关注的Deciding responsibility 明确职责Efficient team work 高效的团队合作补充要点Monitoring the students 督导学生Improved behavior pattern 改善行为模式Encouraging creative spirit 鼓励创新Make full use of the potentiality of thestudents深挖学生的潜力【词汇&短语】求助于 resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的,整体的organic 同时simultaneously【句型点击】The prime concern is…首要考虑是..Given this premise…. 基于这样的前提Be expected to…被期待做某事,应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】主题要点原因Negotiating a contract with 已给要点Customer needs 客户需求The basis of the negotiation 谈判的基础a customer Available budget 可用预算资金Financial support 经济支持补充要点Long-term cooperation 长期合作Sustainable profit 可持续的获利Reasonable design of the contract 合同的合理设计A win-win outcome 促成双赢【词汇&短语】可持续的 sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。

BEC中级第二辑真题口语Part-3-discussion解析

BEC中级第二辑真题口语Part-3-discussion解析

BEC中级第二辑真题口语Part-3-discussion解析第二辑Test 1Work experience programmeThe manufacturing company you work for has decided to offer a two-day week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programmeDiscuss the situation together, and decide:●What kind of work experience the company might offer●How the participants should be selected●What feedback and evaluation should take place after the programme has finished【题目分析】工作实习计划你所在的制造公司决定为当地一所商学院的一组小学生提供一个两周的工作实习计划。

公司要求你们几人协助这个项目的准备工作。

你们一起讨论当前的状况,并决定:●公司可以提供哪方面的工作经验●如何挑选项目参与者●项目结束后,如何对学生进行反馈并做出评价主题讨论要点讨论结果原因Work experience programmeKinds of workexperienceWork experience in after-saledept.No technical knowledgeneededSelection of participantsJunior:no similar former experienceProficient in English,disciplinedHaving time & knowledge;English-speaking clients;Novelty of the programme;Demanding work environment Feedback and evaluationRegular meetings on workingdays, report, grade awardedHelp students improve theirwork, gain experience【词汇、短语】专业的professional 售后服务after-sale service监督、管理supervise 大三学生junior熟练的,精通的proficient 要求高的、吃力的demanding 例会regular meetings 反馈feedback【句型点击】●赞同他人观点Let me see, well, I suppose that ….It’s like this, you see….That’s exactly my opinion●委婉同意As far as I’m concernedFrom my point of view, …Let me put it this way, …【参考范例】A:Hi, Jason and Mark, shall we discuss the work experience programme for a while?B: No problem, I heard that the students were from a local business college and had no technical knowledge in manufacturing. So I wonder whether they could fit it here. After all, our company manufactures mobile phones.C: No worries, our company can provide work experience that doesn’t require professional skills.A: That’s right, I have decided to carry out the programme in the after sale department. Students should take a two days training before they their work and the after sale department will arrange several experienced staff to supervise their work, the students are expected to develop their skills in customer service and learn to deal with customers’ complaints and help the companies to improve their products image and service.B: It seems you have got everything settled down.A: Not yet.C: Then what shall we do next?A: The selection of participants. The company can offer the working experience for 20 students. Could you give me some suggestions on selecting the ideal participants for the programme?B: In my opinion, ideal participants should be junior students because they have time to take part in this programme and have been trained formally in business college for more than two years.Students should also be proficient in English because a number of our clients speak English. Mark, what do you think?C: I agree wi th you. What’s more, potential participants will be asked to take an English speaking test before the programme starts. In addition, students should have a good attendance record and academic performance in school because they are in a demanding work environment which requires them to follow strict discipline and work as a team.A: Thank you very much to your advice. Now, there just one thing left, the feedback and evaluation of the programme.B: I think after the sale department should have meetings for students at the end of every working day to help them conclude their work.C: And after the programme ends, students are required to write a report of their work experience in our company, the report should include the arrangement of the programmme, the training classes in the after sale department, work experience during the two weeks, the things they have learned and the problems, troubles they have met. They are encouraged add anything they want to the report. A: Good ideas. Finally, I think the supervisors will give each student a grade for the programme based on their performance and other standards of evaluation.第二辑Test 2English language trainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:●Which staff would benefit most from English language training●How to encourage employees to take part in the training●What kind of schedule will be suitable for the training?英语语言培训你所在的公司计划为员工提供30个小时的英语语言培训,公司要求你协助策划和组织这次培训。

剑桥BEC真题中级第二辑口语解析完整Part2

剑桥BEC真题中级第二辑口语解析完整Part2

第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients Types of activities Cost【思路点拨】【词汇&短语】促销赠品 Complimentary presents 招待费 Entertainment allowanee 针对个人Personalize 商业目的 Busin ess objectives 包间 Compartment 【句型点击】 间歇、停顿How shall I put it?怎么说呢? Well, what I tryi ng to say is 我想说的.是I ' d like to beg in by ........................个人想法In my opinion, I ' d say that The point is that ....................... Well, we should【参考范例】En terta ining clie nts is not an easy job and should be han dli ng appropriately and enjo yably. It contains more thanjust a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clie nts in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover,these activities should help us achieve our bus in ess objectives, for example, we can have an in timate discussi on about bus in ess with our clie nts duri ng a meal in a cozy compartme nt where both where both sides tend to be more relaxed. In additi on, we have to mix bus in ess with pleasure effectively so our clie nts won' t feel that we are too purposeful.Cost is an ther important factor whe n desig ning activities for clie nts. Higher expe nses don greater satisfaction, andin some cases, the clients will be overwhelmed with our kindness. Therefore, when en terta ining clie nts, sin cerity appears to be more importa nt, upon which a long and a steady bus in ess relati on ship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent LocationLength of contract迎宾室 Hospitality room 定希9 Customize 有目的的Purposeful客户需求 Customer dema nd 舒适的Cozy【思路点拨】【词汇&短语】 房东Iandlord 利润空间 租户tenant房屋结构 可持续发展susta in able developme nt 合同至U 期 繁荣boom prosperity 续签合同 租金 rent 押金 deposit 【句型点击】 观点阐述Well, it seems to me that ............................ That ' s true, but on the other hand…追加观点That ' s just what/all I was thinking Well, the point I ' m trying to make it that Ano ther thi ng I want to men ti on is.....【参考范例】Whe n aiming to choose retail premises, you should always put the locati on on the top of your list. An ideal retailpremises should be situated in the downtown district or a big residential area where the sources of the customers is guara nteed, in China, A lot of bus in essma n believe in Fen gshui and they think a good locati on is vital to the success of bus in ess.Besides, the len gth of con tract is also an importa nt factor in choos ing retail premises because the retailer n eedtime to develop market and customers. A steady and unin terrupted bus in ess en vir onment is most desired, and a Ion g-term con tract will en sure theretailer susta in able developme nt.What' s more, re nt and means of payme nt should n ever be overlooked, retailers in gen eral have a big cash flow,therefore, a reasonablerent and flexible means of payment are good for their capital turnover. A cooperative Ian dlord is preferred and n ecessary for a win-win situati on.Topic C: WHAT IS IMPORTANT WHEN……?Deciding on packaging for productsImageProduction process【思路点拨】 profit margi n building structure explorati on ofcon tract renew the con tractPack ing of products concerns the fate of products because it arouses peopledecidi ng on packagi ng for products, we should take several thi ngs into con siderati on.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surro un ded bya variety of products, their decisi ons are simply based upon the packag ing, therefore a thoughtful design in color, shape and packaging materials is crucial in wiri n g customer ' s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of theproducts. In creased price will make the products less competitive in a buyer , incomparis on with packag ing, people are more sen sitive to price.Last but not least, our resources are limited and some are eve n non-ren ewable. Once the products areopened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them en viro nmen tal-frie ndly.第二辑Test 2Topic A: WHAT IS IMPORTANT WHEN……?Selecting staff for promotionAttitude to work Current performance【思路点拨】要点 Cost 成本 【词汇&短语】包装材料 wrapper , packaging material 包装设计 package design 顾客的青睐 customerfavor【句型点击】 自然过渡How shall I put it?怎么说呢? Actually …That ' s just how I see it…个人观点Pers on ally, I think … Fran kly, I thi nk【参考范例】不可再生资源 non-renewable resources 有禾 环境的 environmental-friendly 肤浅的,表明的superficials desire f【词汇&短语】空缺职位 vacancy行政管理咅E admi ni strati on 总部 head office管理技能 man agerial skill 人力资源咅E human resources 【句型点击】 常用开始语Tha nk you for your questio nThe an swer is …人事部personnel 公关 public relations 工资 wages and salaries 职业前景 careerprospect 团队协作teamworkLet me start withIn my viewIt is very likely that表达观点常用句What I am thi nking isLet me make my point very clear. It is crystal clear that …There is no doubt that … I am into the first opinion..【句型点击】Whe n select ing staff for promoti on, several factors should be take n into con siderati on, to beg in with, the attitude to the work is one of the most fun dame ntal eleme nts. I believe attitude is everyth ing. It is not un com mon to find workers who have great tale nts but are relucta nt to make full con tributi on in their positi on, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certa in way so that you can know every one ' s capability.Thirdly, you can' ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one' s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS I MPORTANT WHEN …?Considering a career changeFurther study or training Opportunities for future promotion【思路点拨】【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入pers onal in come坏的影响adverse effect 工资价格螺旋上升wage-price spiral精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】更倾向于某一个选项I would take as my priority会把 ............................. ..作为我的首选项。

bec中级真题集口语答案解析

bec中级真题集口语答案解析

bec中级真题集口语答案解析BEC中级考试是商务英语考试中最具权威性和可信度的评估工具之一。

其听力、阅读、写作和口语四个部分,全面考察了考生在商务场景中的运用能力。

其中,口语部分是考生最容易感到紧张和困惑的一部分,因为它需要考生在有限的时间内,准确表达自己的想法和观点。

下面,我将分析一道BEC中级口语题目,并提供一个解析示例。

题目:Describe a memorable business negotiation that you have taken part in, comparing the cultural differences and impacts.这是一道非常常见的BEC中级口语题目,要求考生描述一次难忘的商务谈判经历,并分析不同文化之间的差异和影响。

首先,考生可以选择一次实际经历的商务谈判,或者用一个类似的场景来回答这道题。

接着,考生可以通过以下几个方面展开论述。

1. 谈判的背景和目的:考生可以简要介绍这次商务谈判的背景和目的。

例如,作为一家国际贸易公司的销售代表,我曾经参与过一次与日本合作伙伴的谈判,目的是达成一项合作协议,开展跨国合作。

2. 文化差异的挑战:考生可以描述参与谈判时,遇到的文化差异挑战。

例如,在谈判过程中,我发现日本合作伙伴更加注重细节和仪式感,他们对时间非常看重,注重精确的谈判日程安排和准备工作。

这与我们中国人所倡导的“灵活性”和“随机应变”的商务文化有所不同。

3. 文化差异对谈判结果的影响:考生可以分析这些文化差异对谈判结果的影响。

例如,在这次谈判中,我们不能简单地按照中国人的方式去进行谈判,而是需要研究和理解日本商务文化的特点,以避免可能的误解和冲突。

这种跨文化的合作模式,虽然增加了我们的工作量,但也提高了谈判结果的成功率。

4. 解决文化差异的方法:考生可以提出解决文化差异的方法和策略。

例如,在我参与的这次谈判中,我们成立了一个小组,由中国和日本的成员组成,以促进双方的沟通和理解。

BEC中级口试题目和答案解析归纳

BEC中级口试题目和答案解析归纳

BEC中级口试题目和答案解析归纳1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at thepresentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation)1. What is important when managing a project?●Encouraging team work●Keeping to schedule●Selection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion. On top of that, selection of the participants should bealso taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?●Variety of experience●Personal qualities●AttitudeFirstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills. What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion? (selecting new applicants for candidates)●Work- related qualities(专业素养)●Personal qualities(人品)●Current performance●ExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff’s ability, such as communication skills, sales experiences and so on. What is important when aiming to retain good staff? What is important when aiming to reduce staff turnover?What is important when motivating staff?●Pleasing work environment●Career opportunity/development/structure(1\2\3)●Flexible working hours●Financial benefits(1\2\3)●TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort ofrecognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook). Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?●Reading business articles●Learning a foreign language●TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and thewide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference?(Presention)●Conference speakers●Venue/Location●Topics covered●Facilities needed●Audience●Practicing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want andis able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some useful networking. (Help you free from nervousness) On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested inand relates to their workTo ensure the success of the presentation,some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before thepresentation.What do you think is important when planning a career?●Qualifications●Future trends●InterestFirstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others. Secondly, it’s also important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising. Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress. Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competition?●Pricing polices●Advertising strategies●QualityWhat is important when aiming to reach new markets?●Market research /Target market( the first step before the company gets into the market.)●Pricing●AdvertisingFirstly, market research is important when aiming to reach new markets. By carrying out market research, a company can get such information as whether ther e’s a market for a new product, and what are customers’needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higherquality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?●Cost●Media●Target consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken intoconsideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comer What is important when setting prices for new products?●Cost●Demand●Competition(competitors’prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss. Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)●What do you think is the basic objective underlying all promotion?I think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.●What do you think are the promotional alternatives? They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户●Do you think it’s necessary for a company to establisha goodlong-term relationship with its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and Relocation●What is important when relocation a business?●What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contractwould cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点●Quality of display●Staff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products. Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display acomplete success.What is important when planning the layout of a stand at trade fair? 展销会展位布置需考虑哪些要点?●Attractiveness●Security of exhibits●Space arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.●Entertaining Clients(organise outdoor activities户外活动、商务活动)●Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentation●How important is it for a company to have regular meetings? Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company●Video conferencing●Training(seminar/programme) for new staff(students /appraisal\measure/evaluate1.offer a training on sth. for sb. It’s certainly a good chance to improve-----Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training programme3.I am with you here./You bet./I couldn’t agree with you more. This aims to ---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做,以及这种做法的意义。

bec 中级口语真题和答案解析

bec 中级口语真题和答案解析

bec 中级口语真题和答案解析BEC中级口语真题和答案解析BEC中级口语考试是许多商务专业学生和职场人士都要参加的一项考试。

通过这个考试,考生可以展示他们在商务沟通和交流方面的能力。

在备考过程中,了解一些口语真题和答案解析是非常重要的。

本文将探讨一些常见的BEC中级口语真题,并结合答案解析,帮助考生更好地应对这些问题。

1. 请描述一个您最喜欢的领导者。

在回答这个问题时,考生可以选择自己喜欢的商业领袖或者国家领导者来进行描述。

关键在于如何用英语生动地表达自己的立场和观点。

对于此类问题,考生可以按照以下结构进行回答:首先,简要地介绍领导者的背景和职业生涯。

比如:“我最喜欢的领导者是马云。

他是中国著名的商业领袖,创办了阿里巴巴集团,为中国电商行业做出了巨大贡献。

”然后,解释为什么你喜欢这个领导者。

比如:“我喜欢马云是因为他有很强的商业洞察力和创新思维。

他成功地将阿里巴巴发展成为全球知名的电商企业,并在全球扩大了公司的业务。

”接着,提供具体的例子来支持你的论点。

比如:“一个例子是他在国际化方面的努力。

阿里巴巴目前已经进入许多国际市场,并与全球各地的公司建立了伙伴关系,这为中国企业在全球市场的发展开辟了新的道路。

”最后,总结你的观点。

比如:“总的来说,我认为马云是一位杰出的领导者,他的成功启示了我,让我相信个人的努力和创新能够创造出更多的商业机会。

”2. 请描述一个您在工作中遇到的挑战以及您是如何应对的。

这个问题旨在测试考生在职场环境中的应变能力和解决问题的能力。

考生可以按照以下结构回答:首先,简要描述挑战的背景和环境。

比如:“在我过去的一家公司里,我遇到了一个挑战,那就是客户投诉率的上升。

”然后,解释你所面临的问题并说明其影响。

比如:“这个问题对公司形象和客户满意度产生了负面的影响,需要找到解决方案以改进情况。

”接着,详细阐述你采取的措施和策略。

比如:“我首先与团队成员和上级进行了讨论,并分析了导致客户投诉率上升的原因。

bec中级考试口语真题答案解析

bec中级考试口语真题答案解析

bec中级考试口语真题答案解析BEC中级考试口语真题答案解析BEC中级考试是商务英语证书(Business English Certificate)考试的中级等级。

这个考试主要是针对那些有一定商务英语交流经验和能力的人群,以测试他们在商务环境中运用英语的能力。

其中,口语部分是考生们最容易感到压力的一部分,因为它要求考生能够在有限的时间内运用流利的英语进行口头表达。

一、考试介绍BEC中级考试口语部分共分为四个部分,涵盖了不同的商务场景和沟通技巧。

考生需要在限定的时间内,回答考官的问题或者与考官进行对话,展示自己的商务英语能力。

二、真题解析下面我们以一道典型的BEC中级口语真题为例,对其答案进行解析。

【题目】"Tell me about a time when you had to negotiate with a difficult client or colleague, and how you managed to reach a successful outcome."【解析】这道题目要求考生谈论一次与困难的客户或同事进行协商的经历,并且重点关注如何达到成功的结果。

在这个题目中,考官想要了解考生的协商和解决问题的能力。

在回答问题时,考生可以按照以下结构进行组织:1. 引言:简要介绍与困难的客户或同事进行协商的背景和重要性;2. 描述具体情况:描述与困难的客户或同事进行协商的过程,并指出遇到的问题和困难;3. 解决问题的方法:阐明采取了什么措施来解决问题,并提供相关的例子或证据支持;4. 结果和总结:描述达到的成功结果,并总结这次经历对个人成长和商务能力的影响。

【范例回答】"In my previous job as a sales representative, I had an experience negotiating with a difficult client. The client was unhappy with our services and threatened to cancel our contract if we couldn't resolve the issues promptly. It was a crucial situation for our company as this client accountedfor a significant portion of our revenue.To tackle this problem, I first scheduled a meeting with the client to understand their concerns in detail. During the meeting, I listened attentively to their complaints and grievances, making sure they felt heard and understood. I then assured the client that we acknowledged theirdissatisfaction and were committed to finding a solution.After the meeting, I assembled a team consisting of representatives from different departments - sales, customer service, and tech support. We conducted a thorough review of the client's concerns and identified areas where we could make improvements. I then scheduled a follow-up meeting with the client to present our proposed solutions.During the follow-up meeting, I confidently presented our proposed modifications and enhancements to our services.I provided specific examples and evidence to support our suggestions and cited similar successful cases with other clients. I emphasized how these changes could address the client's pain points and improve their overall satisfaction.Ultimately, our efforts paid off, and we were able to reach a successful outcome. The client appreciated our dedication to resolving their issues and agreed to continue the contract. We also implemented the proposed changes promptly, which resulted in increased client satisfaction and improved our overall service quality.This experience taught me the importance of effective communication, active listening, and collaboration in resolving difficult situations. It also highlighted the significance of taking a proactive approach to addressclients' concerns promptly. I have since applied the lessons learned from this experience in my subsequent roles within the business field."【结论】通过对这道BEC中级考试口语真题的解析,我们可以看出,合理的组织结构和清晰的思路对于回答问题至关重要。

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剑桥商务英语(BEC中级口语考试试题口语考试分为三部分:第一阶段:1.Q:What’s your name?2 .Q:Where are you from?3. Q:Are you a student or worker?4.Q :What do you like most about your study?And why?5.What do you wear when you go to college? (如果你是学生,需要准备8.Do you think businessman have enough time to relax themselves? And why?9. About free time or to relax workShould the company offer leisure facility to employee? And why?Matter people free time or money more? And why?Is employee encouraged to work overtime? And why?10. About Business newsWhat kind of business news is most interesting? And why?How do you keep up with business news?Is it important for business people read business news? And why?11.About organizing timeDo you think you are good at organizing the work? And why?Is it important to be well organized in the work? And why?Do you think people will work more efficiently if they take a regular breaks? And why?12.About conferenceHow useful for business people to go to conferences?What makes a conference interesting? And why?Do you think pay for staff to come to the conference in other country? And why?a business magazine,which is more important?Cost ContentAiming to increase sales of a product, which is more important?Cutting price AdvertisementChoosing software, which is more important?Potential benefitHard diskRequirementSelecting delivery services, which is more important?Reliability SpeedFor the manager , which experience is more important?Experience Education backgroundWriting a newspaper advertising for a job vacancy, which is more important?Description of the work Experience need by applicantDeligating work to others, which is more important?Clear in organization Choose of person fro the taskDeciding a company website, which is more important?Type of information to included Different kind of versionWhen importing good, which is more important?Quality control Transport arrangementOperating in competitive market, which is more important? Product price AdvertisingRecruiting young trainees, which is more important?School qualification ReferenceChoosing a personal assistant, which is more important?Job needed skills Personal qualityDeciding to sell product on internet, which is more important? Security for customer Describing systemChoosing a place to hold a training, which is more important? Equipment available LocationChoosing a business qualification to take, which is more important? Length of course CostManaging a product, which is more important? Communication skills Keeping to budgetMarking a new brand, which is more important?Age of target customersDesign of logoMaintaining stock levels, which is more important? Accurate recordsEfficient storage systemDealing with customer’s inquiry, which is more important? Product knowledgePolitenessChoosing a translation service, which is more important? Language offeredSpeed of servicePlanting a layout for office, which is more important? Organizing of spaceA mount of lightSending out new catalogues, which is more important? Up-date mail listMethod of deliverySetting up a production plant in another country, which is more important? CostLabor supplyTrying to attract new staff, which is more important?Company reputationCompetitive wagesPreparing for a negotiation with a customer, which is more important? Getting a accurate information in activeChoosing where to meetSelecting staff for sales dept, which is more important?Communicate skillsAppearanceDeciding whether to increase price, which is more important?Strength of brandMarket conditionCharging a meeting, which is more important?PreparationKeeping the timeLaunching a product, which is more important?Production capacityMarketing conditionWhether visit a trade fairType of production displayedNumber of exhibitionsSelecting employee for further training, which is more important?Contribute to the companyPrecious trainingSetting a budget for setting a new product, which is more important?Predicted salesQuality of product第三阶段1. Q:How to select employee for promoting?How to prepare staff for manage position?2. The clothing retailer you work for is considering whether to sell their product by mailQ: What advantage for the company would be ?What company need to consider before setting up?3. 公司expanding,但空间不够,怎么办?Q:How space could be save at the existing office?What advantage and disadvantage could be of moving to new office?4. 公司同意一些员工在家工作,取代到公司来上班Q: why staff might prefer working in this way?What the advantage for the company might be?5. Y our company want to reduce business trip aboardQ: How the total number of business trips might be reduced?How the cost of some trips might be reduced?6. The retail company is planning to open a new branchQ: What the company should consider when choosing a site?Where it would be best to advertise the opening of the new store?7. Your company allow a group of students to visit your company , you are asked to prepare one-day visit Q: What types of activities would be most suitable?What types of staff the students should be (be后面没有记录到8. You work for a group of sport and leisure clubs which opened two years ago. The business is growing more slowly than expectedQ: what the reasons for the slow growth might be?How the clubs might be marketed?9. You company is planning to introduce an internal magazine to keep staff informed of company developmentsQ: What type of information to include I the magazine?Which types of staff should contribute to the magazine?10. Y our company is organizing a conference for the sales mangers working in its office around the world Q: What information you will need to send the sales manager before the conference?What activities you could organize to help people to get know each other better?。

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