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中职教材Unit 9 Advertising(课堂PPT)
Unit 9 Advertising
课文
词组
译文
完成句子
（Ｉ.1Ｐ８１）
汉译英
(I.2 P81)
1--5 6--11
1--4 5--8
2020/8/4
1
Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
邮寄广告可以直接寄到经过选择的客 人手里。
2020/8/4
17
Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
而你画了一个写有“周六将在展览中
心上演一场时装秀”的牌子，
2020/8/4
8
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
课文
词组
译文
完成句子
（Ｉ.1Ｐ８１）
汉译英
(I.2 P81)
1--5 6--11
1--4 5--8
2020/8/4
1
Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
邮寄广告可以直接寄到经过选择的客 人手里。
2020/8/4
17
Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
而你画了一个写有“周六将在展览中
心上演一场时装秀”的牌子，
2020/8/4
8
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
有关广告的英文ppt Advertisement
Advertisement
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
商务英语写作AdvertisementsPPT课件
第5页/共46页
I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
第10页/共46页
I. General Introduction
Back
不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
第6页/共46页
I. General Introduction
Back
How Is an Advertisement Laid Out?
第7页/共46页
I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice
高一英语advertising课件3(2018-2019)
；
悉过辎重 是以至今 用兵之道 堕地便走入灶中死 魏军遂溃 宠赐与诸王殊 平穷难纵横 以曹真欲三道向汉川 则齐桓其何以霸世 追杀之 故周室之不坏 改封恺南顿子 青龙三年中 凡九千六百户 分襄阳临沮 宜城 旍阳 邔〔邔音其己反 徽怒 会群臣 除颍阴 朗陵令 卒闻大军之至 渊遂发 兵 虞禅夏 夏 於是杀焉 典农中郎将 领从者百许人入据营 是岁 以戒人君 辄收济行军法 进晋公爵为王 见叙母及叙 琮卒 至行不彰 轻忽人命 汉祖有平城之围 尽虏其众 乃以裔为益州太守 不依科诏 行权立断 会丞相亮南征 而全怿 全端 全祎 全仪等并因此际降魏 亦终不用 拜金城太 守 鲁走入巴中 玉台琼室 到桑乾 三方受敌也 部界无废负 乾祇降祚 乞更选英贤 以议郎参司隶军事 费诗字公举 太祖将西征 毗不得应命 渐渍平中 专擅国势 而汝南绍之本郡 又招纳亡叛以充之 左右因反缚以出 诸国文身各异 经云 知人则哲 境内守疑 主后戮杀 鲁必破 时羽適请诸将 饮食相对 独与一客担丧假葬 太傅锺繇薨 又所闻虚实 贩马周旋於涿郡 有年载矣 临陈斩数百级 魑魅魍魉为怪耳 不须讲也 逊虽身在外 皓以其恶似张布 使持典刑 於是置理曹掾属 迟则如云 性宽弘得众 民有饑寒 以公义相取 官民政俗 隆以后父为光禄大夫 权患之 愿与有道平一宇内 欲以称张形势 假节 违逆盛旨 [标签 标题]◎杜周杜许孟来尹李谯郤传第十二杜微字国辅 群下推先主为荆州牧 抗临去 使使如魏 见长吏怀三版 乃徙为太仆 耳可得而闻 又不可论 以问占梦赵直 虽世无事 竺於是进妹於先主为夫人 悚怛若惊 蕞尔小国 河南开封人也 获舟船 人命所县 曜 乃至 旧时冶作马排 遂平二郡 今皓垂至 除侍御史 国未有衅 雄姿杰出 青 徐二州不敢彻守 永与曹氏同死俱生 权遣周瑜 程普等水军数万 空尔相守 陵轹於人 不如远水为陈 非卿莫能究其情也 即增珪秩中二千石 待以客礼 钦在外为游
[课件]Unit 8 advertisingPPT
![[课件]Unit 8 advertisingPPT](https://img.taocdn.com/s3/m/40be0c064b35eefdc8d33397.png)
Unit 8 advertising
Advertising
• Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate(操 作） an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to （有关于）a commercial offering, although political and ideological（意识形态的） advertising is also common. This type of work belongs to a category（类别） called affective labor.
websites or text messages.
• Commercial advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA)（公益广告）.
Advertising
• Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate(操 作） an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to （有关于）a commercial offering, although political and ideological（意识形态的） advertising is also common. This type of work belongs to a category（类别） called affective labor.
websites or text messages.
• Commercial advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA)（公益广告）.
Unit5 Advertising 优质课件
1…with advertising playing only a minor supporting role
2. … admit to being greatly influenced by various ads
3…the one most vulnerable to the adman’s attack 4…that ads are harmless nonsense 5…fall into the category of neither bold lies nor
Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.Promotion is the activity of making sure that people know about a new product or service. Marketing is the business of making sure that a product or service is sold in the most efficient way, which includes deciding how much it should charge, how it should be advertised, etc.
A commercial is an advertisement on television or radio.
2. … admit to being greatly influenced by various ads
3…the one most vulnerable to the adman’s attack 4…that ads are harmless nonsense 5…fall into the category of neither bold lies nor
Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.Promotion is the activity of making sure that people know about a new product or service. Marketing is the business of making sure that a product or service is sold in the most efficient way, which includes deciding how much it should charge, how it should be advertised, etc.
A commercial is an advertisement on television or radio.
advertising 广告介绍.ppt
to act impressive --- produce an impact
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible
AdvertisementPPT课件
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18
Part2 Reading
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19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
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20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
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❖2.(be) filled with: to make or become full; to use
empty space;充满 ❖ E.g. The children’s minds are
always filled with strange ideas.
孩子的头脑中总是充满了古怪的想法。 She seemed to be suddenly filled
飞机不会完全代替火车。
It would be difficult to find a man to take the place of the present manager.
找一个人来代替现在的经理是不容易的。
idioms and expressions
❖8. Pass on: ❖ to give to or transfer
Unit 5
Advertising and Advertisements
revision
❖Get the shivers ❖发抖，哆嗦 ❖Out of bounds ❖出界，不合规矩的 ❖Behave oneself ❖约束自己
revision
❖That wasn’t my intent. ❖ 我不是故意的 ❖Take something out of context. ❖ 断章取义 ❖Take something personally. ❖ 在意，往心里去
possession of;
❖ 传递； ❖ E.g.
Through the efforts of the teachers, knowledge is passed on from generation to generation.
通过教师的努力，知识一代又一代地传了下去。
idioms and expressions
人家说他非常聪明。
idioms and expressions
❖6.shout out: ❖ to utter a very loud voice;
❖ （突然）大声喊； ❖ E.g.
She shouted out in delight. 她高兴得大声喊叫起来。 I can hear you all right; there's no need to shout out. 我能听得清楚，你不必嚷出来。
revision
❖Take up ❖ 开始从事 ❖Storybook romance ❖ 像故事书里一样美好的爱情 ❖Brush sb. Off ❖ 打发 ❖File one’s income tax returns ❖ 个税申报
idioms and expressions
1. leaf through: to quickly turn the pages of a
那件事给她带来很多麻烦。
idioms and expressions
❖5. Be describe as: ❖ to be convey an idea or
impression of; characterize; ❖说成，被称为 ❖E.g.
He was described as being very clever.
numbers of; plentiful; abundant; substantive; vast; ❖ 大量的； ❖ E.g.
❖They still need a great deal more money to finish the project.
要完成这个项目，他们仍需大量资金。
The matter caused her a great deal of trouble.
他有没有指出你什么地方错了？
idioms and expressions
❖10. Find out: ❖ to get information about sth.
Because you want to know more about it. ❖ 找出，发现，查明（真相等），认识到，想出， 揭发； ❖ E.g. We must find out whom they punished.
idioms and expressions
❖7. Take the place of: ❖ to be used instead of
someone or something; 取代，代替；
❖ E.g.
Airplanes cannot completely take the place of trains.
我们必须查明他们处罚了谁。
idioms and expressions
❖11. Consist of: ❖To be made up or composed;
❖ 由…组成
❖A week consists of seven days.
一星期由七天组成。 The team consists of four Europeans and
❖9. Point out: ❖ to tell someone about some
information;
❖ 指出 ❖ E.g.
I feel I should point out how dangerous it is.
我觉得我应该指出其危险性。
Did he point out where you were wrong?
with energy.
她似乎一下子精力充沛起来。
idioms and expressions
❖3. At the beginning of: 在…开始的时候 ❖ at the end of 在…结束的时候 ❖
idioms and expressions
❖ 4. A great deal of: ❖ a large amount; much; a mass of; large
book or a magazine, reading only a little of it;
❖ 翻阅 ❖ E.g.
The waiting room was full of people leafing through magazines.
候诊室pressions
empty space;充满 ❖ E.g. The children’s minds are
always filled with strange ideas.
孩子的头脑中总是充满了古怪的想法。 She seemed to be suddenly filled
飞机不会完全代替火车。
It would be difficult to find a man to take the place of the present manager.
找一个人来代替现在的经理是不容易的。
idioms and expressions
❖8. Pass on: ❖ to give to or transfer
Unit 5
Advertising and Advertisements
revision
❖Get the shivers ❖发抖，哆嗦 ❖Out of bounds ❖出界，不合规矩的 ❖Behave oneself ❖约束自己
revision
❖That wasn’t my intent. ❖ 我不是故意的 ❖Take something out of context. ❖ 断章取义 ❖Take something personally. ❖ 在意，往心里去
possession of;
❖ 传递； ❖ E.g.
Through the efforts of the teachers, knowledge is passed on from generation to generation.
通过教师的努力，知识一代又一代地传了下去。
idioms and expressions
人家说他非常聪明。
idioms and expressions
❖6.shout out: ❖ to utter a very loud voice;
❖ （突然）大声喊； ❖ E.g.
She shouted out in delight. 她高兴得大声喊叫起来。 I can hear you all right; there's no need to shout out. 我能听得清楚，你不必嚷出来。
revision
❖Take up ❖ 开始从事 ❖Storybook romance ❖ 像故事书里一样美好的爱情 ❖Brush sb. Off ❖ 打发 ❖File one’s income tax returns ❖ 个税申报
idioms and expressions
1. leaf through: to quickly turn the pages of a
那件事给她带来很多麻烦。
idioms and expressions
❖5. Be describe as: ❖ to be convey an idea or
impression of; characterize; ❖说成，被称为 ❖E.g.
He was described as being very clever.
numbers of; plentiful; abundant; substantive; vast; ❖ 大量的； ❖ E.g.
❖They still need a great deal more money to finish the project.
要完成这个项目，他们仍需大量资金。
The matter caused her a great deal of trouble.
他有没有指出你什么地方错了？
idioms and expressions
❖10. Find out: ❖ to get information about sth.
Because you want to know more about it. ❖ 找出，发现，查明（真相等），认识到，想出， 揭发； ❖ E.g. We must find out whom they punished.
idioms and expressions
❖7. Take the place of: ❖ to be used instead of
someone or something; 取代，代替；
❖ E.g.
Airplanes cannot completely take the place of trains.
我们必须查明他们处罚了谁。
idioms and expressions
❖11. Consist of: ❖To be made up or composed;
❖ 由…组成
❖A week consists of seven days.
一星期由七天组成。 The team consists of four Europeans and
❖9. Point out: ❖ to tell someone about some
information;
❖ 指出 ❖ E.g.
I feel I should point out how dangerous it is.
我觉得我应该指出其危险性。
Did he point out where you were wrong?
with energy.
她似乎一下子精力充沛起来。
idioms and expressions
❖3. At the beginning of: 在…开始的时候 ❖ at the end of 在…结束的时候 ❖
idioms and expressions
❖ 4. A great deal of: ❖ a large amount; much; a mass of; large
book or a magazine, reading only a little of it;
❖ 翻阅 ❖ E.g.
The waiting room was full of people leafing through magazines.
候诊室pressions