跨文化交际案例分析(共7个)精编版

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跨文化沟通案例分析

跨文化沟通案例分析

跨文化沟通案例分析跨文化沟通是指在不同文化背景下进行的交流和沟通活动。

在全球化的今天,跨文化沟通已成为各行各业中不可忽视的重要问题。

本文将结合一个实际案例,对跨文化沟通进行深入分析,探讨其中的问题和解决方法。

案例背景,某跨国公司在中国开展业务,由于文化差异,公司内部和外部的沟通出现了一些问题。

比如,外派员工在与中国员工的合作中出现了误解和冲突,导致工作效率下降,客户关系受损等情况。

问题分析,首先,双方在沟通中存在语言障碍。

外派员工的中文水平有限,而中国员工的英文水平也不够,双方在交流中经常出现理解偏差。

其次,双方在待人接物、工作方式、决策方式等方面存在文化差异,导致了沟通上的障碍。

最后,双方对彼此的文化背景和价值观了解不足,缺乏文化敏感度,容易产生误解和冲突。

解决方法,针对语言障碍,公司可采取培训计划,提高员工的语言水平,或者配备专业翻译人员进行辅助翻译。

对于文化差异,公司可以开展跨文化沟通培训,帮助员工了解不同文化的特点,提高文化敏感度,避免误解和冲突的发生。

此外,公司也可以建立跨文化团队,让不同文化背景的员工共同合作,促进彼此的理解和融合。

结论,跨文化沟通是一个复杂而又重要的问题,对于跨国公司来说,解决好跨文化沟通问题将直接影响到企业的发展和竞争力。

因此,公司需要重视跨文化沟通,采取有效措施解决其中存在的问题,提高员工的跨文化沟通能力,实现良好的跨文化合作。

通过以上案例分析,我们可以看出跨文化沟通在实际工作中所面临的挑战和解决方法。

只有通过不断的学习和实践,提高员工的跨文化沟通能力,才能更好地应对全球化带来的挑战,实现跨文化合作的成功。

跨文化交际案例分析

跨文化交际案例分析

跨文化交际是指不同文化背景的人们之间进行沟通和交流的过程。

在现代社会,跨文化交际已经成为了日常生活中不可或缺的一部分。

在跨文化交际中,由于不同文化之间的差异,往往会出现一些挑战和障碍。

下面我们通过一个案例来分析跨文化交际中可能出现的问题以及解决方法。

假设有一个跨国公司,其中的中国员工和美国员工需要合作完成一个项目。

中国员工习惯于在工作中使用间接的沟通方式,注重团队合作和集体利益;而美国员工则更倾向于直接沟通,强调个人成就和自我表达。

在项目开展初期,中国员工可能会觉得美国员工直接的沟通方式有些冒犯,而美国员工可能会觉得中国员工过于保守和不够主动。

在这种情况下,为了解决跨文化交际中可能出现的问题,首先需要双方意识到彼此文化差异的存在,并尊重对方的文化习惯和价值观。

中国员工可以逐渐适应美国员工的直接沟通方式,同时也可以向美国员工介绍中国的传统文化和价值观,增进彼此的了解和尊重。

而美国员工也可以更加关注团队合作和集体利益,尊重中国员工的沟通方式和工作习惯。

其次,建立一个开放的沟通渠道也是解决跨文化交际问题的重要方法。

双方可以通过定期的团队会议和交流活动来讨论工作中遇到的问题和挑战,共同寻求解决方案。

通过开放的沟通渠道,双方可以更好地理解对方的立场和需求,从而减少误解和冲突。

最后,培训和教育也是解决跨文化交际问题的关键。

公司可以组织跨文化交际的培训课程,帮助员工了解不同文化之间的差异和相似之处,提高他们的跨文化交际能力和意识。

总之,跨文化交际中可能会出现一些问题,但通过双方的努力和沟通,可以化解这些问题,促进跨文化交际的顺利进行。

只有在尊重和理解的基础上,不同文化之间的交流才能更加顺畅和有效。

最新跨文化交际案例分析(共7个)资料

最新跨文化交际案例分析(共7个)资料

《跨文化交际学概论》第七章社会交往五、宴请招待p132Case One: Setting Rules for a Guest – American Hospitality案例:When Zhang Tao traveled in America, he lived in the home of his American friend, Bill. Once after he had traveled back, he found Bill was in a bad mood. When he asked what the problem was, Bill told Zhang Tao that his son Adam got furious about the noise Zhang made when walking upstairs and also because he was using too much water in the solar powered shower and Adam had to have his shower in cold water. Bill told Zhang Tao that he should walk more softly in future, and have a fast shower to save water. Zhang Tao felt uneasy. How could the host set such rules for his guest!Question: Why did Zhang Tao feel uneasy?分析:1) In China, when people host someone, they put the guest in the place of honor to show hospitality. They try to take care of the guest,and try to make the guest feel comfortable and at ease.2) In America, people tend to give the guest great freedom and treat a guest more casually, naturally and truthfully.3) Zhang Tao knew he was a guest, and thought in terms of Chinese expectations of hospitality. He thought Bill should treat him courteously instead of setting rules for him.4) Since Zhang Tao lived in American surroundings, he should have known about the customs there sooner.Case Two:案例:Lin had traveled 20 hours from Beijing to New York. He needed a good meal. His American friend, Mike, met him. But Mike only offered him a plate of roasted chicken and a glass of orange juice. Lin was used to having a main course, and asked Mike if he had any rice. Mike said he only had fried noodles, and Lin had to make do with it. Though Lin knew Americans didn’t care very much about what food they ate, he still felt surprised because he had taken Mike to the most famous duck restaurant in Beijing -- Quanjude -- when he arrived in Beijing.Question: Why did Lin feel surprised? Offer some advice to him about adjusting to his new environment in America.分析:1) 0n the topic of hospitality, the Chinese stress on warmth and demonstrating friendship. They take the guest to a famous or luxurious restaurant to have a very good (expensive) meal to show their hospitality. And the Chinese are used to having a big meal. The more dishes they put out,the greater the warmth and friendship they show.2) In western countries, people stress on freedom. They give the guest great freedom to choose their own foods. And westerners tend to have only one main course and some juice or dessert,which is viewed as casual in the eyes of the Chinese.3) Lin lived in American surroundings and should have adjusted himself quickly to the new world (lifestyle). He should have known the custom there first, and felt more at ease in Mike’s home.Case Three: Equality or Hospitality for Table Manners案例:Lin Hua has accompanied an American delegation to visit China. They have experienced the hospitality of the Chinese people. After returning to America, Linhua once visited them. They were so glad to meet again. Linhua offered to host the meal, but they refused. They ordered their own dish, and Linhua ordered her own. When footing the bill, they only paid their part,and no one wanted to pay for Linhua. Linhua found them so inhospitable, though she knew the Americans would usually pay for their own food.Question: Why did Linhua find them inhospitable?分析:1) In China, to show hospitality, people tend to host the meal. And if they cannot do this, they at least will struggle to pay for the guest.2) In America, people tend to pay for themselves to show equality and independence.3) Linhua knows this custom, but from a Chinese point of view, she still finds this hard to accept, and feels it a little inhospitable.Case Four:案例:I have an American friend. I have invited him several times, and at long last he invited me to his home one day. He told me to get there at 3 p m. I thought we could chat and have a meal together. I gave him a Chinese calendar, a woman’s scarf and a bottle of Chinese white wine. He only took out a dish of nuts, a plate of bread and a bottle of wine. After two hours’ chat, I found there was no hint of a meal and said good-bye to him. He only gave me a box of chocolate as a present for the New Year. After I got home, I found the box already been opened. I was very surprised, Question: What surprised me?分析:1) In China, a visit to home always includes a meal. And the guest always bringsa relatively expensive present to the host. And the present should be well wrapped or untouched.2) In the west, a visit to home only means a meeting, not necessarily including a meal. And the present is treated not as importantly as it is in China.3) I acted in a way that was based on Chinese customs, so I felt the American way was very interesting (unusual).Case Five: Way of Entertaining Guests in China ---- Drink more and more案例:Tom, an American, went to a Chinese home for the first time. He was offered some tea. Just when the first cup was about to finish, more tea was added. He drank the second cup. Then the cup was filled the third time. Then he drank it, then ⋯ until he was quite full. Tom was totally confused by the way of entertaining.Question: Why was Tom totally confused?分析:1) Traditional Chinese custom requires that during the course of entertaining, the host has to always pour more wine or tea to the guest’s glass or cup, and always adds more food to the guest’s plate or bowl without asking whether it’s wanted.2) Chinese guests know how to respond to this type of hospitality. They simply leave the wine, tea, or food in the container and stop having any more. But Tom, the American guest in the case didn’t know this.3) He followed the politeness rule of his culture: it’s not good manners to leave food in one’s own plate at a dinner table. Therefore, without any knowledge of the differences between the two cultures, an American guest would very likely suffer from either drinking or eating too much in such a situation.Case SixAs a foreign student at the University of Wisconsin in Madison, Keiko Ihara (Japanese) was on a strict budget. She had all her tuition and books paid for by scholarships and grants and until recently was comfortably housed in the dormitory. Wanting to live in the community rather than in the dormitory, she found a small apartment to share with a friend. Her college friends, knowing of her situation, offeredto round up some of the necessary items for apartment living. Keiko politely declined, saying she could manage. Wanting to help out her friends found some old but still usable household appliances and furniture. Mary had an old desk that was in her garage. Ed had some chairs from his uncle, and Joe and Marion had a few extra dishes. They cheerfully brought them over one day. Keiko seemed very embarrassed, but gracefully accepted them, sincerely and profusely thanked them.The following week they were each presented with a gift from Keiko. Mary got an ornate jewelry box, Ed a volume of woodcuts by a famous Japanese artist, and Joe and Marion a beautiful Japanese vase, all of which were of considerable worth and value, much more than the old things they had donated to her. They all protested that she could not afford to give such elaborate gifts; they really expected nothing as the household items were not really being used and they would rather have her use them. Keiko, however, insisted that they take the gifts. In the end, they accepted the gifts, although they all felt uncomfortable as they knew she was really sacrificing to give them.Questions:1. What do you think of Keiko insisting on giving valuable gifts to her college friends?2. Why did Keiko’s friends feel very uncomfortable when they received valuablegifts in return?分析:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show appreciation, respect, gratitude and further relationship.Keiko obviously has taken those used items from Mary, Ed and Marion as gifts, for she probably doesn’t know that Americans frequently donate their used household items to church or to the community. Mary, Ed and Marion would never consider those used household items given to Keiko as gifts. No wonder they felt very uncomfortable when they received valuable gifts in return.Case SevenSelma, who is from the US, is in a student exchange program in Indonesia. One day, she was asked to attend a birthday party and she was delighted, for she was curious to know what an Indonesian birthday party was like. To her surprise, she was the only one that dressed in typically Western clothes. Although she had no strong reason to become uneasy, her uneasy feeling prevailed as the party was going on. To make herself feel better, she went to the food table and began to help herself. But, upon leaving the table, she tripped on the leg of a chair and spilled her drink on the floor. One of the girls stooped down to mop up the spill and everyone else laughed out loud. Selma, uncertain what to do next, quietly moved out of her way with her head lowered in shame.Questions:3. What functions does laughing serve in similar situations in China?4. What should we do to help ourselves or other people out of embarrassmentcaused by cultural differences in laughing?分析:Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you come out of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative.。

(完整word版)跨文化交际案例分析(共7个)

(完整word版)跨文化交际案例分析(共7个)

《跨文化交际学概论》第七章社会交往五、宴请招待p132Case One: Setting Rules for a Guest – American Hospitality案例:When Zhang Tao traveled in America, he lived in the home of his American friend, Bill. Once after he had traveled back, he found Bill was in a bad mood. When he asked what the problem was, Bill told Zhang Tao that his son Adam got furious about the noise Zhang made when walking upstairs and also because he was using too much water in the solar powered shower and Adam had to have his shower in cold water. Bill told Zhang Tao that he should walk more softly in future, and have a fast shower to save water. Zhang Tao felt uneasy. How could the host set such rules for his guest!Question: Why did Zhang Tao feel uneasy?分析:1) In China, when people host someone, they put the guest in the place of honor to show hospitality. They try to take care of the guest,and try to make the guest feel comfortable and at ease.2) In America, people tend to give the guest great freedom and treat a guest more casually, naturally and truthfully.3) Zhang Tao knew he was a guest, and thought in terms of Chinese expectations of hospitality. He thought Bill should treat him courteously instead of setting rules for him.4) Since Zhang Tao lived in American surroundings, he should have known about the customs there sooner.Case Two:案例:Lin had traveled 20 hours from Beijing to New York. He needed a good meal. His American friend, Mike, met him. But Mike only offered him a plate of roasted chicken and a glass of orange juice. Lin was used to having a main course, and asked Mike if he had any rice. Mike said he only had fried noodles, and Lin had to make do with it. Though Lin knew Americans didn’t care very much about what food they ate, he still felt surprised because he had taken Mike to the most famous duck restaurant in Beijing -- Quanjude -- when he arrived in Beijing.Question: Why did Lin feel surprised? Offer some advice to him about adjusting to his new environment in America.分析:1) 0n the topic of hospitality, the Chinese stress on warmth and demonstrating friendship. They take the guest to a famous or luxurious restaurant to have a very good (expensive) meal to show their hospitality. And the Chinese are used to having a big meal. The more dishes they put out,the greater the warmth and friendship they show.2) In western countries, people stress on freedom. They give the guest great freedom to choose their own foods. And westerners tend to have only one main course and some juice or dessert,which is viewed as casual in the eyes of the Chinese.3) Lin lived in American surroundings and should have adjusted himself quickly to the new world (lifestyle). He should have known the custom there first, and felt more at ease in Mike’s h ome.Case Three: Equality or Hospitality for Table Manners案例:Lin Hua has accompanied an American delegation to visit China. They have experienced the hospitality of the Chinese people. After returning to America, Linhua once visited them. They were so glad to meet again. Linhua offered to host the meal, but they refused. They ordered their own dish, and Linhua ordered her own. When footing the bill, they only paid their part,and no one wanted to pay for Linhua. Linhua found them so inhospitable, though she knew the Americans would usually pay for their own food.Question: Why did Linhua find them inhospitable?分析:1) In China, to show hospitality, people tend to host the meal. And if they cannot do this, they at least will struggle to pay for the guest.2) In America, people tend to pay for themselves to show equality and independence.3) Linhua knows this custom, but from a Chinese point of view, she still finds this hard to accept, and feels it a little inhospitable.Case Four:案例:I have an American friend. I have invited him several times, and at long last he invited me to his home one day. He told me to get there at 3 p m. I thought we could chat and have a meal together. I gave him a Chinese calendar, a woman’s scarf and a bottle of Chinese white wine. He only took out a dish of nuts, a plate of bread and a bottle of wine. After two hours’ chat, I found there was no hint of a meal and said good-bye to him. He only gave me a box of chocolate as a present for the New Year. After I got home, I found the box already been opened. I was very surprised, Question: What surprised me?分析:1) In China, a visit to home always includes a meal. And the guest always bringsa relatively expensive present to the host. And the present should be well wrapped or untouched.2) In the west, a visit to home only means a meeting, not necessarily including a meal. And the present is treated not as importantly as it is in China.3) I acted in a way that was based on Chinese customs, so I felt the American way was very interesting (unusual).Case Five: Way of Entertaining Guests in China ---- Drink more and more案例:Tom, an American, went to a Chinese home for the first time. He was offered some tea. Just when the first cup was about to finish, more tea was added. He drank the second cup. Then the cup was filled the third time. Then he drank it, then ⋯ until he was quite full. Tom was totally confused by the way of entertaining.Question: Why was Tom totally confused?分析:1) Traditional Chinese custom requires that during the course of entertaining, the host has to always pour more wine or tea to the guest’s glass or cup, and always adds more food to the guest’s plate or bowl without asking whether it’s wanted.2) Chinese guests know how to respond to this type of hospitality. They simply leave the wine, tea, or food in the container and stop having any more. But Tom, the American guest in the case didn’t know this.3) He followed the politeness rule of his culture: it’s not good manners to leave food in one’s own plate at a dinner table. Therefore, without any knowledge of the differences between the two cultures, an American guest would very likely suffer from either drinking or eating too much in such a situation.Case SixAs a foreign student at the University of Wisconsin in Madison, Keiko Ihara (Japanese) was on a strict budget. She had all her tuition and books paid for by scholarships and grants and until recently was comfortably housed in the dormitory. Wanting to live in the community rather than in the dormitory, she found a small apartment to share with a friend. Her college friends, knowing of her situation, offered to round up some of the necessary items for apartment living. Keiko politely declined, saying she could manage. Wanting to help out her friends found some old but still usable household appliances and furniture. Mary had an old desk that was in hergarage. Ed had some chairs from his uncle, and Joe and Marion had a few extra dishes. They cheerfully brought them over one day. Keiko seemed very embarrassed, but gracefully accepted them, sincerely and profusely thanked them.The following week they were each presented with a gift from Keiko. Mary got an ornate jewelry box, Ed a volume of woodcuts by a famous Japanese artist, and Joe and Marion a beautiful Japanese vase, all of which were of considerable worth and value, much more than the old things they had donated to her. They all protested that she could not afford to give such elaborate gifts; they really expected nothing as the household items were not really being used and they would rather have her use them. Keiko, however, insisted that they take the gifts. In the end, they accepted the gifts, although they all felt uncomfortable as they knew she was really sacrificing to give them.Questions:1. What do you think of Keiko insisting on giving valuable gifts to her college friends?2. Why did Keiko’s friends feel very uncomfortable when they received valuablegifts in return?分析:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show appreciation, respect, gratitude and further relationship.Keiko obviously has taken those used items from Mary, Ed and Marion as gifts, for she probably doesn’t know that Americans frequently donate their used household items to church or to the community. Mary, Ed and Marion would never consider those used household items given to Keiko as gifts. No wonder they felt very uncomfortable when they received valuable gifts in return.Case SevenSelma, who is from the US, is in a student exchange program in Indonesia. One day, she was asked to attend a birthday party and she was delighted, for she was curious to know what an Indonesian birthday party was like. To her surprise, she was the only one that dressed in typically Western clothes. Although she had no strong reason to become uneasy, her uneasy feeling prevailed as the party was going on. To make herself feel better, she went to the food table and began to help herself. But, upon leaving the table, she tripped on the leg of a chair and spilled her drink on the floor. One of the girls stooped down to mop up the spill and everyone else laughed out loud. Selma, uncertain what to do next, quietly moved out of her way with her head lowered in shame.Questions:3. What functions does laughing serve in similar situations in China?4. What should we do to help ourselves or other people out of embarrassmentcaused by cultural differences in laughing?分析:Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you come out of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative.。

跨文化交际案例及分析(精选5篇)

跨文化交际案例及分析(精选5篇)

跨文化交际案例及分析(精选5篇)跨文化交际案例及分析范文第1篇[关键词]跨文化外语教学案例分析大同学跨文化交际本领一、跨文化英语教学现状分析就我国的外语教学现状而言,高一虹(2023:28)指出,现有的跨文化交际本领培育模式都有肯定局限。

行为中心的培育模式,只关注交际行为本身和交际结果,执着于实在目标,但在我们一般性的大学教育中,很难确定同学将来可能与之打交道的目的文化,因此也很难像对特定出国人员进行培训那样对同学实施有较强针对性的训练;学问中心模式,则集中于认知层面,重要向同学灌输有关文化学问,但难以让同学产生切身体验,而且还不适用于处理文化的多样性和动态性,传授文化学问简单变成“定型”(stereotype),反而不利于跨文化交际本领向较高层次进展。

另外,我们的教学大纲设计和教学实践往往缺乏充足的开放性,没有给同学较多面对问题和独立解决问题的机会。

因此在跨文化外语教学中,需要依据跨文化交际本领框架,提高同学使用语言的正确性的同时还要帮忙其提高言语行为的得体性。

在近年来对跨文化交际本领框架的浩繁讨论中,笔者认为杨盈、庄恩平(2023)提出的由全球意识、文化调适、文化学问和交际实践四大本领系统构成的外语教学跨文化交际本领框架,符合教学大纲和教学实践的要求,具较强可行性。

二、案例分析在跨文化英语教学中的作用目前跨文化英语教学普遍采纳的方法重要包括背景学问导入、文化内涵探究、案例分析、角色扮演及情景仿照、实例搜索等。

案例分析教学中将不同文化背景的语言特色、风土人情、历史事件和现实冲突等素材呈现于同学面前,是跨文化学问、意识、思维和交际本领的综合训练过程,能帮忙同学达到学习外语语言技能与培育跨文化交际本领有机结合的目的。

在谈到案例教学法时,陈建平(2023)强调:“案例是为适应特定的教学目的而编写的”,教学过程重要是“同学之间的讨论和辩论”,教学目的重要是“培育同学的本领”。

上述特点,使案例教学能很好适用于跨文化外语教学,它对培育本领的重视大过取得学问,成为语言文化学问向跨文化本领变化的有效途径。

跨文化交际案例分析

跨文化交际案例分析

案例三:非语言交际行为的误解
情况描述
在一次国际晚宴中, 一位美国客人和一位 日本客人之间的社交 礼仪产生了差异。美 国客人习惯于直接、 热情的礼仪,而日本 客人则更注重谦虚和 尊重。这导致双方在 晚宴中的互动出现了 尴尬和误解
案例三:非语言交际行为的误解
问题分析
这个案例中的问题主要是由社交礼仪的差异引起的。美 国客人和日本客人的社交礼仪存在明显差异,这种差异 可能导致双方在互动中产生误解和尴尬
案例三:非语言交际行为的误解
解决方案
为了解决这个问题,首先需要认识到这种社 交礼仪的差异,并尊重彼此的礼仪习惯。美 国客人可以尝试更理解日本客人的谦虚和尊 重,而日本客人也可以尽可能适应美国客人 的直接和热情。双方可以通过了解彼此的社 交礼仪,找到一个共同的解决方案,以达到 和谐的互动
PART 4
案例五:食物与文化的关系
4
案例五:食物与文化的关系
情况描述
在一个国际家庭聚会 中,来自不同国家的 亲戚们在一起共享美 食。然而,由于食物 与文化的关系不同, 一些食物在某些国家 是受欢迎的,而在其 他国家却被视为禁忌 。这导致了一些尴尬 和误解
案例五:食物与文化的关系
问题分析
这个案例中的问题主要是由食物与文化的关系引起的。 来自不同国家的亲戚们对食物的认知和文化背景存在差 异,这种差异可能导致在共享美食时产生尴尬和误解
案例一:语言与文化差异的处理
解决方案
为了解决这个问题,首先需要认识到这种语 言与文化差异的存在,并尊重彼此的交际风 格。英国员工可以尝试更能明确表达 自己的意见。此外,双方还可以通过提高彼 此的语言能力,更好地理解和尊重对方的文 化背景
PART 2
案例二:价值观与文化冲突的解决

跨文化交际案例分析

跨文化交际案例分析

材料:中国学生王兰去美国留学,她到美国发现,老师的穿着比较随便,上课的时候经常坐在桌子上。

老师上课时很少自己讲授而是提出问题让同学们讨论,作报告。

她的美国同学也不像中国学生对老师那样尊重,不但直呼其名甚至会和老师争论的面红耳赤。

王兰对老师的教学方法非常不适应,轮到她作报告时她经常觉得非常不好意思,因为老师和同学总是盯着她的眼睛看她。

在讨论时她的美国同学经常要提出问题,甚至和她争论。

这让她觉得她的美国同学对她有敌意,很不友好。

答:总体来说,该材料所反映的是由于中西文化差异而产生的文化冲突,并出现跨文化交际的障碍,造成跨文化交际的失败。

一、问题1:认识上的误区。

不同文化背景的人在交际过程中最容易犯的一个毛病是误以为对方与自己没什么两样。

中国学生王兰去美国留学,她到美国发现,老师的穿着比较随便,上课的时候经常坐在桌子上。

老师上课很少自己讲授而是提出问题让学生们讨论、作报告。

分析1:王兰认为,在中国教师表现出为人师表的形象,庄重,严肃,言谈举止中常带有教师的尊严,从着装上也比较讲究传统,正派,师生关系相对比较融洽,但是界线比较清楚,课堂纪律严明,要求学生认真听讲,认真记,老师提问,学生回答,学生不会主动回答问题或者自由发表自己对某个问题的看法。

这是由于王兰把中国的文化规范误认为是他人也接受的文化规范。

正是因为这样,加上缺乏跨文化意识和跨文化交际的经验,所以出现认识上的误区这一障碍。

解决1:认为别人与自己大致相同的想法十分自然,但是对于跨文化交际来说是有害的。

在进行跨文化交际的过程中,必须不断提醒自己人们有着不同的文化背景,迥异的习俗。

必须学会观察异国文化,善于与自己的文化对比,才能逐步提高自己的跨文化意识。

二、问题2:民族中心主义。

她的美国同学也不像中国学生对老师那样尊重,不但直呼其名甚至会和老师争论的面红耳赤。

分析2:所谓民族中心主义就是按照本民族文化的观念和标准去理解和衡量其他民族文化中的一切。

王兰觉得中国“尊师重道”的行为规范才是正确师生关系的表现。

【精品】跨文化交际案例

【精品】跨文化交际案例

【精品】跨文化交际案例【案例一】中美商务谈判在中美商务谈判中,由于两国文化背景和价值观念的差异,经常会出现一些误解和沟通障碍。

例如,中国人在谈判中比较注重关系的建立和维护,而美国人则更加注重双方的利益和目标。

在谈判中,中国人可能会采取一些间接的方式来表达自己的意见和需求,而美国人则更加直接和坦率。

此外,在决策过程中,中国人可能会采取集体协商的方式,而美国人则更加注重个人能力和权威。

这些差异可能导致双方在沟通中产生误解和冲突,因此需要尊重彼此的文化和价值观念,采取适当的沟通方式,以建立长期稳定的商业合作关系。

【案例二】中美家庭教育的差异中美家庭教育的差异也是跨文化交际中一个比较典型的案例。

中国父母普遍注重孩子的学习成绩和各种才艺的培养,强调“严师出高徒”,严格管教孩子的学习和生活,而在美国,家长更加注重培养孩子的独立性和自主性,认为孩子应该有自己的兴趣爱好和选择权。

此外,在沟通和表达方面,中国家长往往比较含蓄和内敛,而美国家长则更加开放和直接。

在面对孩子的教育问题时,中国家长往往更加关注孩子的成绩和排名,而美国家长更加注重孩子的兴趣和天赋。

这些差异需要双方理解和尊重彼此的文化和教育观念,以达到有效的沟通和合作。

【案例三】国际会议国际会议是一种非常重要的跨文化交际形式,涉及各国代表团和与会者之间的交流和合作。

在会议中,不同国家和地区的代表团通常会带来不同的文化背景和价值观念,这可能会导致各种形式的冲突和分歧。

例如,在一些国际会议中,欧洲代表团往往强调民主和人权,而非洲代表团则更加关注经济发展和社会福利。

此外,不同国家和地区的代表团在会议中的角色和地位也可能存在差异,一些国家可能更加注重发言权和影响力,而另一些国家则可能更加注重参与和合作。

在这种情况下,跨文化交际的技巧和策略就显得尤为重要。

首先,需要尊重和理解不同国家和地区的文化背景和价值观念,避免因为文化差异而产生冲突和分歧。

其次,需要采取积极的态度和合适的方式与各国代表团进行交流和合作,寻求共识和妥协的方案。

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《跨文化交际学概论》第七章社会交往五、宴请招待p132Case One: Setting Rules for a Guest – American Hospitality案例:When Zhang Tao traveled in America, he lived in the home of his American friend, Bill. Once after he had traveled back, he found Bill was in a bad mood. When he asked what the problem was, Bill told Zhang Tao that his son Adam got furious about the noise Zhang made when walking upstairs and also because he was using too much water in the solar powered shower and Adam had to have his shower in cold water. Bill told Zhang Tao that he should walk more softly in future, and have a fast shower to save water. Zhang Tao felt uneasy. How could the host set such rules for his guest!Question: Why did Zhang Tao feel uneasy?分析:1) In China, when people host someone, they put the guest in the place of honor to show hospitality. They try to take care of the guest,and try to make the guest feel comfortable and at ease.2) In America, people tend to give the guest great freedom and treat a guest more casually, naturally and truthfully.3) Zhang Tao knew he was a guest, and thought in terms of Chinese expectations of hospitality. He thought Bill should treat him courteously instead of setting rules for him.4) Since Zhang Tao lived in American surroundings, he should have known about the customs there sooner.Case Two:案例:Lin had traveled 20 hours from Beijing to New York. He needed a good meal. His American friend, Mike, met him. But Mike only offered him a plate of roasted chicken and a glass of orange juice. Lin was used to having a main course, and asked Mike if he had any rice. Mike said he only had fried noodles, and Lin had to make do with it. Though Lin knew Americans didn’t care very much about what food they ate, he still felt surprised because he had taken Mike to the most famous duck restaurant in Beijing -- Quanjude -- when he arrived in Beijing.Question: Why did Lin feel surprised? Offer some advice to him about adjusting to his new environment in America.分析:1) 0n the topic of hospitality, the Chinese stress on warmth and demonstrating friendship. They take the guest to a famous or luxurious restaurant to have a very good (expensive) meal to show their hospitality. And the Chinese are used to having a big meal. The more dishes they put out,the greater the warmth and friendship they show.2) In western countries, people stress on freedom. They give the guest great freedom to choose their own foods. And westerners tend to have only one main course and some juice or dessert,which is viewed as casual in the eyes of the Chinese.3) Lin lived in American surroundings and should have adjusted himself quickly to the new world (lifestyle). He should have known the custom there first, and felt more at ease in Mike’s h ome.Case Three: Equality or Hospitality for Table Manners案例:Lin Hua has accompanied an American delegation to visit China. They have experienced the hospitality of the Chinese people. After returning to America, Linhua once visited them. They were so glad to meet again. Linhua offered to host the meal, but they refused. They ordered their own dish, and Linhua ordered her own. When footing the bill, they only paid their part,and no one wanted to pay for Linhua. Linhua found them so inhospitable, though she knew the Americans would usually pay for their own food.Question: Why did Linhua find them inhospitable?分析:1) In China, to show hospitality, people tend to host the meal. And if they cannot do this, they at least will struggle to pay for the guest.2) In America, people tend to pay for themselves to show equality and independence.3) Linhua knows this custom, but from a Chinese point of view, she still finds this hard to accept, and feels it a little inhospitable.Case Four:案例:I have an American friend. I have invited him several times, and at long last he invited me to his home one day. He told me to get there at 3 p m. I thought we could chat and have a meal together. I gave him a Chinese calendar, a woman’s scarf and a bottle of Chinese white wine. He only took out a dish of nuts, a plate of bread and a bottle of wine. After two hours’ chat, I found there was no hint of a meal and said good-bye to him. He only gave me a box of chocolate as a present for the New Year. After I got home, I found the box already been opened. I was very surprised, Question: What surprised me?分析:1) In China, a visit to home always includes a meal. And the guest always bringsa relatively expensive present to the host. And the present should be well wrapped or untouched.2) In the west, a visit to home only means a meeting, not necessarily including a meal. And the present is treated not as importantly as it is in China.3) I acted in a way that was based on Chinese customs, so I felt the American way was very interesting (unusual).Case Five: Way of Entertaining Guests in China ---- Drink more and more案例:Tom, an American, went to a Chinese home for the first time. He was offered some tea. Just when the first cup was about to finish, more tea was added. He drank the second cup. Then the cup was filled the third time. Then he drank it, then ⋯ until he was quite full. Tom was totally confused by the way of entertaining.Question: Why was Tom totally confused?分析:1) Traditional Chinese custom requires that during the course of entertaining, the host has to always pour more wine or tea to the guest’s glass or cup, and always adds more food to the guest’s plate or bowl without asking whether it’s wanted.2) Chinese guests know how to respond to this type of hospitality. They simply leave the wine, tea, or food in the container and stop having any more. But Tom, the American guest in the case didn’t know this.3) He followed the politeness rule of his culture: it’s not good manners to leave food in one’s own plate at a dinner table. Therefore, without any knowledge of the differences between the two cultures, an American guest would very likely suffer from either drinking or eating too much in such a situation.Case SixAs a foreign student at the University of Wisconsin in Madison, Keiko Ihara (Japanese) was on a strict budget. She had all her tuition and books paid for by scholarships and grants and until recently was comfortably housed in the dormitory. Wanting to live in the community rather than in the dormitory, she found a small apartment to share with a friend. Her college friends, knowing of her situation, offered to round up some of the necessary items for apartment living. Keiko politely declined, saying she could manage. Wanting to help out her friends found some old but still usable household appliances and furniture. Mary had an old desk that was in hergarage. Ed had some chairs from his uncle, and Joe and Marion had a few extra dishes. They cheerfully brought them over one day. Keiko seemed very embarrassed, but gracefully accepted them, sincerely and profusely thanked them.The following week they were each presented with a gift from Keiko. Mary got an ornate jewelry box, Ed a volume of woodcuts by a famous Japanese artist, and Joe and Marion a beautiful Japanese vase, all of which were of considerable worth and value, much more than the old things they had donated to her. They all protested that she could not afford to give such elaborate gifts; they really expected nothing as the household items were not really being used and they would rather have her use them. Keiko, however, insisted that they take the gifts. In the end, they accepted the gifts, although they all felt uncomfortable as they knew she was really sacrificing to give them.Questions:1. What do you think of Keiko insisting on giving valuable gifts to her college friends?2. Why did Keiko’s friends feel very uncomfortable when they received valuablegifts in return?分析:Keiko insists on giving valuable gifts to her college friends, because in countries like Japan, exchanging gifts is a strongly rooted social tradition. Should you receive a gift, and don’t have one to offer in return, you will probably create a crisis. If not as serious as a crisis, one who doesn’t offer a gift in return may be considered rude or impolite. Therefore, in Japan, gifts are a symbolic way to show appreciation, respect, gratitude and further relationship.Keiko obviously has taken those used items from Mary, Ed and Marion as gifts, for she probably doesn’t know that Americans frequently donate their used household items to church or to the community. Mary, Ed and Marion would never consider those used household items given to Keiko as gifts. No wonder they felt very uncomfortable when they received valuable gifts in return.Case SevenSelma, who is from the US, is in a student exchange program in Indonesia. One day, she was asked to attend a birthday party and she was delighted, for she was curious to know what an Indonesian birthday party was like. To her surprise, she was the only one that dressed in typically Western clothes. Although she had no strong reason to become uneasy, her uneasy feeling prevailed as the party was going on. To make herself feel better, she went to the food table and began to help herself. But, upon leaving the table, she tripped on the leg of a chair and spilled her drink on the floor. One of the girls stooped down to mop up the spill and everyone else laughed out loud. Selma, uncertain what to do next, quietly moved out of her way with her head lowered in shame.Questions:3. What functions does laughing serve in similar situations in China?4. What should we do to help ourselves or other people out of embarrassmentcaused by cultural differences in laughing?分析:Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you come out of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative.。

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