商务英语口译第8章
商务英语unit8
一.Fill in the blanks with the words or phrases given in the box.Change the forms where necessary.a wide variety of be essential for be around discriminate get one’s message out spring out angle for nationwide not only....but.... dog-eared quick study power up make a great impact on virtually in-depth hitallow sb to do sth conduct coverage1.In a world of mundane pursuits,we still have hope for true love.Not only are we inspired by some incredible love story,but we are moved to tears by this heart-breaking one.2.He gave me a pad of dog-eared paper which turned out to be useless.3.I was impressed by her in-depth coverage and analysis of the ongoing violence.4.He powered up his computer in order to surf the Internet for the latest news.5.It is essential for us to finance road infrastructure in rural areas with the first grant of US$32 million signed today.6.She’s a quick study in learning Japanese language and social etiquette.7.A nationwide TV network has allowed our people to understand current affairs better.8.We are continuing to invest in our newspapers,for we believe that they will be around for a very long time.9.Old ways of water management,the old techniques used to capture,store,transport and distribute water,spring up again in arid regions.10.Bruce Lee was an incredibly skilled martial artist who make a great impact on the audience on the silver screen.He could demonstrate the martial arts so stylishly and dynamically that it completely thrilled his audiences.11.The lenses of the sunglasses that the researchers have developed can virtually change into any color on demand.It is made of a material that can alter its levels of darkness and color in response to an electric current.12.A collection of a wide variety of butterflies was displayed in the theme park yesterday.13.My Media Room is a community news platform that enables organizations to get their message out to targeted audiences.14.The manager conducts his business in a new way to differentiate his products from other supplier’s.15.The athletes did all they can to angle for championship.Some of them were later discovered to have taken stimulant during their performance.Complete the following passage by choosing the right word from the four choices.In the 20th century,newspapers have faced competitive challenges form many different 1___.But they have survived.In the early part of the century,a new 2___ gadget,radio,mounted the first major challenge.For the first time,citizens could 3___in their homes and hear the voices of newsmakers from around the world coming directly into their living rooms.While newspaper realized the 4___of this new electronic gadget in the early 1930s and tired to do something about it,radio news didn’t come of age until World War II in the 1940s.For the first time,radio demonstrated effectively that it could keep the public 5___about news events anywhere in the world.The next challenge for newspapers came midway through this century 6___television became a dominant force.Although many of the early newscasts were still primitive---using still pictures 7___by news anchors or film footage that was days or even weeks old---the 1960s 8___two events that brought about a major change in the audience’s perception of television news.The first was the 9___by the three television networks to a 30-minute newscast in 1963.It was in 1963 10___ television news came of age in the eyes of 11____ with its extensive coverage of the assassination and funeral of President John Kennedy.12____ radio could provide immediacy to news,television provides the visual image---actual pictures of the news event,sometimes it’s actually taking place.Through these challenge,newspapers continued to exist,13____the written history of events as well as more details14____most radio or television newscasts could 15____ hope to include.But along the way,newspapers have had too made some adjustments to remain competitive.1.A.origins B.resources C.routes D.sources2.A.electronic B. electric C.electrical D.electricity3.A claim B.maintain C.remain D.sustain4.A treat B. Threat C.retreat D.thread5.A deformed B.formed rmed D.affirmed6.A when B.although C.thus D.whereas7.A hold B.held C.to hold D.holding8.A sees B.see C.saw D.seeing9.A exposure B.extension C.exclusion D.expansion10.A as B.when C.why D.that11.A viewers B.listeners C.witnesses D.spectators12.A.While B.When C.As D.Although13.A provided B.provide C.to provide D.providing14.A as B.than C.whenever D.forever15.A never B.ever C.whenever D.forever【答案】1-5 DACBC 6-10ABCDD 11-15 AADBB三.TranslationPut the following sentences into English,using the proper phrases given in the box.no longer be essential for present...for power...upput up make impact on set up turn tospring up a wealth of get...out click...onto1.只要在电脑屏幕上点击新闻，就会有大量最新新闻出现在你眼前。
商务英语口译：旅行与接待
Kate: Of course. I have arranged to go to see some of our overseas franchise holders next week.
Dennis: Very good. You’d better be on the first available flight. You ought to make sure that they understand how important this: Sure.
LOGO
Practice Materials
〔实训材料〕
常用词汇和短语
competition
比赛，竞争
campaign 活动
战役，运动，
launch
下水，发射，开场
forward to 待
转发到，盼望，期
franchise holders 营权者
特许经
LOGO
Practice Materials
Reception customer is defined as the substantive talks before the sales because staffs want to meet customer acquisition and mutual understanding process，it is a prelude to substantive negotiations.
Edward: That sounds good. But what do you want me to do there? Kate: I’ve already paved the way. You just have to give a presentation on what our products are. I will do the follow-up and close the sale.
口译UNIT8第八单元教案五篇范文
口译UNIT8第八单元教案五篇范文第一篇：口译UNIT 8 第八单元教案UNIT 8 第八单元Interpreting Numeration数字口译Unit Objective(单元目标)After reading this unit you should☆ understand the difference between Chinese and English numerations.☆ master the stenography of figures or numbers.☆ master the skill of figure switching.Warm-up(准备)Two students are ordered to sit at the Interpreting Desk or Booth, acting as interpretors of the class.Their performance is evaluated and graded by instructor.Theory of Interpretation VIII(口译理论八)Instructor is to explain the First part, “Reading Prelude” of Unit 8 of the textbook.Students have been asked to read this part before the class.数字口译：一、中英两种语言在数字表达上的差异：数字位数表达的不同数字倍数表达的不同数字单位表达的不同二、数字的记录：缩略语记录法填空记录法分节号记录法三、多位整数的翻译利用小数点数字单位的缩略语四、倍数的翻译五、概数的翻译Explanations:掌握记录方法：采用自己熟悉的分节方式将转折数字记录下来，比如用’表示thousand，’’表示million，b表示billion, t表示trillion,或用“—”表示“000”等等(3,000,000可记录成“3 ——”或者“3，”).原则就是要方便并且不容易混淆。
商务英语口译教程Unite1-Unite4课后习题答案(可打印修改) (2)
1.我们认为你方的格力空调在这里会很畅销，希望很快收到你们的样品。
2．贵方若能报优惠价并保证收到订单后四周内交货，我方将定期订购。
3.如能报到岸价，折扣以及发货日期等详细情况，将不胜感激。
4.随函附上我方最新的产品目录及CIF 纽约报价单。
5.关于贵方9月29日的询价信，我方就如下产品报价，以我方最后确认为准。
6. 此盘5天内不接受就作撤销论。
7. 很遗憾，我们的价格和你方还盘之间差距太大，所以恐怕我方不能接受你方还盘。
8. 考虑到我们长期以来的贸易关系和友好合作，我方建议你方能接受保兑，不可撤销即期信用证。
9. 石油价格将在未来一段时间内继续下降。
10. 我们还想指出我们主要以承兑交单方式结账。
Unit1 P91.（我们正打算订购）We are thinking of placing an order for your Flying Pigeon Brand bicycles. We would be very grateful if you could make us an offer for 200 ones with details.2. （上述询价已于）The above inquiry was forwarded to you on Oct. 10, but we haven’t received your reply yet. Your early offer will be highly appreciated.3. （我方的冷冻食品）Our frozen foods have been shipped to many countries where they are received favorably. It would be to your advantage to try out a shipment.4. （很抱歉，贵方）We are sorry to say that the goods required by you are out of stock for the time being. Therefore we are unable to make you an offer at present.5. （我方于两个月前）We sent you our Quotation No. 44 two months ago, but we haven’t received any news from you. It would be advisable if you could make an early decision on this matter.6. （所有报盘都以）All quotations, except firm offers, are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are without any discount.7.（许多外国电讯）Many foreign telecommunications companies wish to come into the Chinese market such as AT &T, etc. the competition is very keen. I understand some companies are lowering their prices and offering technical assistance and after-sale services.8.（很高兴我们）I’m glad that we have settled the price.9. （我们至多只能再减）The best we can do will be a reduction of another 30 pounds. That’ll be definitely rock-bottom.10. （我们正在仔细研究）We’re now studying your offer carefully, so we hope that you can keep it open till the end of this month.1、我们的还盘与国际市场上的价格一致。
高口口译U8
高口口译E-C Unit8. Advertising and Promoting广告促销Passage 1By going online, componies can communicate instantly and directly with prospective customers.Promotion on the World Wide Web includes advert ising, sponsorship and and sales promotions like sweepstakes, contests, coupons and rebates. Last year saw the world wide web advertising rev enues top 1,2 Billion Dollars. Effective online marketers dont merely tra nsfer hard-copy ads to the cyberspace. Successful sites blend promotion al and non-promotional information indirectly delivering advertising mess ages. To encourage the visit to the websites and to create and cultivate the customer loyalty, the companies change the informaitons frequently and provide many opportunities for interaction.communicate instantly and directly with prospective customers 直接迅速地和潜在客户交流prospective customers潜在客户点World Wide Web 万维网Sales promotion sweepstake/Contest/Cou pon/Rebate/Discount促销有奖销售／奖券／打折cultivate customers loyalty 培养顾客忠实度provide opportunities for in teraction 提供互动的机会To encourage the visit to sites 提高网站点击率Passage 2Since the main purpose of advertising is to sell goods.the advertiser is n ot always looking out for the best interest of consumers Some advertisin g is deliberately tricky, so that it really is cheating the public, such as a ctors dressed as docters promoting health products. Consumers often bu y on impulse, without planning ahead . They always buy sth they dont n eed, or choose according to the brand name and do not get the best b uy for their money. It costs money to advertise,The consumers pay for t he television programs every time they buy a product they see advertise d.The cost of advertising a product is added to the cost to the consume rs.the main purpose of... ．．．的主要目的是look out for the best interest s of... 为．．．寻求最大利益be deliberately tricky 故意耍花招cheat the public 欺骗大众buy on impulse/do sth on impulse一时冲动．．．withtout planning ahead 没有事现计划choose according to the brand n ame成本根据品牌选择P3Until the late 1940s, when TV began finding its way into american hous holds, companies relied mainly on pront and radio to promote their prod ucts and services. The advent of Television brought about a revolution in products and services.Today, internet is transforming the way of promotion. In any case, the main purpose of advertising is to sell goods.It mea ns advertisers will try to make you want everything, his everyting, wheth er you virtually need it or not.In other words, they try to creat a demand for their products.So dont bur sth if you dont know them before. Let's s ee how advertisers try to reach the teenage consumers.Teenagers are interested in how much an item costs. They are intereste d in whether they are getting solid value for their dollars. They desire to know what service they can expect after buying a product. Advertisers will let them knoww.Probaboly the most effective appeal to the teenagers are the appeal to t heir emotions. Sales of cosmetics on teenagers approaches 1 Billion Do llar each year. Love and fear are important emotions,Dating are very imp ortant for teenagers. So they hacve to smell sweet, have to hide any ski n blemishes and keep their hair looking definitely right. And advertismne nts will show you using a particular hair spray to make the boys and th e girls more attractive to each other.Ads promise to increase the sex appeal by using a certain product are common. Nearly every advertisement can use this appeal. Ads will tell y ou, you will become more attractive ,if you eat, chew, drink, wear or use one of those hundreds of different products. Of course, some ads will warn of bad breath, perspiration stains or body ordor.Advertisers will also appeal to teenagers desire to conform.Young people tend to think of themselves as individuals that do their own things, but its only partly true.Look around your classroom. notice the hair style and the clothing your classmates are wearing . Chances are there are more things you have in common with each other than you care to admit.In addition, advertisers appeal to the desire for health and prestiges, the desire to be in style, for pride, to envy and even jealousy. Teenagers, just like all other consumers, are influenced by a certain bra ndname.Advertisers try to get teenagersused to a brand, because they k now later they will stick to a brand. Therefore, commercials will repeat o ver and over again,then we will know them by heart. Slick advertising sl ogans pop into our minds when we reach for a product. Advertisers alw ays stay with a radio or tv star, so that the teenagers will associate a b rand with a famous person. Since teenagers will spend a lot of time list ening radio, watching TV and browsing internet, this form of advertising i s important. You are probably womdering , at this point, whether advertis ing is good or bad. Actually, it's a little of both, but decide for yourself.begin finding its way into ...开始进入the advent of sth．．．的面世／诞生bring about a revolution / transform sth带来一场革命appeal to sb 吸引某人be partly/largely determined by ...部分由．．．决定the most effective appeal to sb性对．．．最有力的吸引sales of cosmetics on sb approaches...化妆品的消费量达到．．．smell sweet, hide skin blemihses,keep hair looking rightincreas sex appeal 增加性感魅力warn sb of sth bad breath /perspiration stains /body odor避免口臭，汗渍，体臭appeal to the desire to conform desire to conform 满足从众心理从众心理desire for health/prestige desire to be in style渴望健康／名望／紧追时尚stick to a brand坚持用一个品牌repeat over and over again 一再重复slick advertising slogans 简洁有力的广告语pop into minds 文字涌现在脑海中标题广告advertising banner广告传真adfax广告设计advertising design广告效果advertising effectiveness广告邮件advertising mail广告战advertising campaign经纪业务brokerage礼券gift certificate/coupon品牌认同brand recognition提高访问率increase site visits展销promotion selling by display推销费用promotion expenses推销津贴promotion allowances推销渠道promotion channels推销宣传品promotional literature推销政策promotion policy网上促销宣传Internet promotion营销组合marketing mix有销路的市场promising market当地的商业电话号码(黄页) yellow pages电话簿上私人电话部分white pages规定的价格最低标准establish a price floor归口管理centralized management of specialized departments产品与促销的巧妙结合 a subtle mix of products and promotion在有利可图的市场做广告advertise in niche markets有针对性的把有关资料发送给专门顾客target their messages to their speci alized audiences对受众进行衡量与跟踪的技术technologies to enhance audience measurem ent and tracking把网上促销作为媒体宣传方式的补充use the Internet as a supplement to o ther advertising media。
商务口译8(ss)
• Pigs might fly! • [误译 猪也许会飞起来。 误译] 误译 猪也许会飞起来。 • [正译 根本不可能的事！天下 正译] 根本不可能的事！ 正译 事无奇不有。（变体： 。（变体 事无奇不有。（变体：Pigs may fly!和When pigs can 和 fly!） ） • The die is cast! • [误译 骰子已经扔出去了。 误译] 误译 骰子已经扔出去了。 • [正译 已成定局；木已成舟。 正译] 已成定局；木已成舟。 正译 这是恺撒将渡Rubicon河时 （这是恺撒将渡 河时 说的一句话，表示“ 说的一句话，表示“木已成 舟”，或“破 • 釜沉舟”。(名词 是古代的 釜沉舟” 名词 名词die是古代的 用法，意思是“骰子” 用法，意思是“骰子”或“色 现在的“色子” 子”。现在的“色子”用dice， ， 单数、 单数、复 • 数相同。) 数相同。
• 在我今后不到三年里面, 我将恪尽职 守, 奋 力拼搏, 以不辜负人民对我的信任。 • In the less than three years remaining in m y current term , I shall do everything to discharge my duty and devote all I can to my job so that I will not let people down.
• A watched pot never boils. • • [误译 眼睛盯着看的壶永远 误译] 误译 • 不会开。 不会开。 • [正译 心急锅不开。 正译] 正译 心急锅不开。 • Better safe than sorry. • • [误译 安全比遗憾好。 误译] 误译 安全比遗憾好。 • [正译 最好不要去冒险。 正译] 正译 最好不要去冒险。 • • Good wine needs no bush. • • [误译] 好酒不需要做广告。 [误译 好酒不需要做广告。 误译] • [正译 酒好不怕巷子深。 正译] 正译 酒好不怕巷子深。 • • I am all ears. • [误译 我浑身上下都是耳朵。 误译] 误译 我浑身上下都是耳朵。 • • [正译 我在洗耳恭听。 正译] 正译 我在洗耳恭听。 • •
商务英语翻译 Unit 8
• （3）商业套语的应用 • 英、汉两种语言都有很多商务信函方面的套语，翻译时套 用即可。例如： • 英语 汉语 • 招呼语套译 Dear Sirs,/Madam 尊敬的阁下/女士 • 敬辞、谦辞 appreciate/pleasure 惠请/敬复 • 结尾敬语 yours faithfully 顺致敬上
• Dear Sirs, • • We are interested in the various types of LED Panel Lights you displayed at the Guangzhou Trade Fair in April. We are importer of LED Light in Australia and have been in this line for over ten years. We expect to establish mutually beneficial business relations with you with keen interest. • We will appreciate it very much if you will quote us your latest price FOB Shenzhen for 5000PCS LED Panel Lights, Model No. ISL. PLSE.6WBL and send us some samples. If your goods and trade terms prove satisfactory, we will place large order with you. • • We are looking forward to your early reply. • Yours faithfully,
商务英语unit8译文及答案
商务英语unit8译⽂及答案参考译⽂Text A 这个选择适合你吗？吉姆和鲍伯在同⼀天开始为⼤陆企业⼯作，两⼈都是22岁并且毕业于同所⼤学获市场营销学位。
除了这些外两⼈很少有共同之处，吉姆性格内向，羞涩保守，⽽鲍伯性格外向，爱好交际。
数年来，吉姆发觉难以喜欢上这种总是与⼈打交道的⼯作，于是更换了⼯作并且再也没有过这份⼯作的念头。
鲍伯则⼀直呆在那个岗位直到他被提拔为市场部经理。
对于他来说，这种⼯作很有趣且具挑战性。
为什么市场营销的职业对于⼀些⼈来说是好的选择但对于有些⼈却不是呢？你曾经想过要选择什么样的职业吗？什么是职业？职业的概念有很多含义。
流⾏的含义是指⼀个⼈在选择⼯作时可能都会有向更⾼层次发展的想法，⽐如说挣更多的钱，承担更多的职责，获取更⾼的地位、名望和权⼒。
这个定义强调了⼀个⼈的职业在⼈的⼀⽣中占有着重要的作⽤。
怎样选择⼀门职业是⼀个不可轻视的重⼤决定，⽽这个问题也真正令⼈困惑不已。
吉姆就是⼀个很好的例⼦，他和鲍伯背景相同，为何他就不能卖出更多的产品呢？在选择职业时应该考虑⼏个因素，包括你的技能，兴趣，个⼈价值等等，这些对你的职业选择有很⼤的影响。
以下就是经常考虑的⼏个因素：技能确定⼀个⼈具有什么样的技能对于职业选择⾮常重要。
单纯地只是因为喜欢某个职业⽽不喜欢另⼀个职业来择业是远远不够的，⼀个⼈必须具备或能够开发其开展⼯作所需的技能。
是否他或她具备成为科学家，医师或⽣物学家的技能对于选择某个特定的职业发挥着重要的作⽤。
例如，你是善于解决复杂的技术问题，还是善于计划怎样实施某个项⽬抑或在培训他⼈时，你最拿⼿？这给了你⼀个提⽰：在你的职业⽣涯中你想使⽤哪些技能。
因此检查你的技能将有助于你了解哪种⼯作你最擅长，哪种技能你最在⾏。
兴趣⼯作的动机来源于兴趣。
常常你的兴趣会引导你去从事⼀份你喜欢的⼯作。
我们难以想象如果我们的⼯作和我们的兴趣完全不相配，那或许是⼀种痛苦。
⼈们在谋⽣的同时也在创造⽣活。
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Note-taking （2）
大四：senior year； 转折点：a turning point； 国际金融：international finance； 北京外国语大学：Beijing Foreign Studies University； 最为珍贵的个人经历：the most valuable personal experience；
The time for an interview is usually set beforehand.
An inerpreter needs to have good chice of words, communication skills, a wide range of knowledge, and bear in mind relevant terms as many as possible.
建议：此句译文可使用增词技巧和词性转换技巧
E-C Interpretation (Passage 1)
...knowing the two thousand waysof getting to the goal is an important role for the negotiator.
可将knowing the two thousand ways of getting to the goal与后面部分拆开，前面单独译成“你要知道
Vocabulary Work
tip：建议； yield:产量，收益； split personalities:人格分裂； spiraling downward:走下坡路； tight-rope-walkers：走钢丝的人；
箴言：motto； 职业发展：career advancement； “良师益友”项目：Mentoring Program； 在排名上的攀升：shot up in the rankings； 从内部基层提拔：promote from the shop floor；
Vocabulary Work
ally：同盟国； deadlock：僵局； alleviate：减轻，缓和； make concessions:做出妥协； arduous and time-consuming: 任务艰巨且旷日持久的；
抄捷径：cut through； 就业率：employment rate； 淡季返利：off-season rebate； 六年免费维修：six years of free maintenance； 社会意识更强：a stronger sense of social consciousness
Sight Interpretation （1）
slack off：偷懒； obsolete：淘汰； micro-processor:微处理器； day-to-day execution：日常执行；
建议：注意与计算机相关的词汇以及企业推销自己 的常用语
Sight Interpretation （2）
Sentences in Focus (E-C)
assertive：果断； feminist：女权英雄； femininity：女性温柔； Madam Secretary：国务卿； percolate：渗透（这里指构思新作品）
建议：这里主要是记者提问时的口语表达，可以注 意一下英文和中文：艰难； dynamic：动力； deadlock：僵局； time-consuming：漫长的； tell sb. xyz:和某人说某事；
E-C Interpretation (Passage 1)
...but it's actually a rule often ignored, because you have to be very particular. 将particular转换成名词“细节”； 增加名词“问题”，增词不增义；
商务英语口译第8章
第八章 商务访谈 （Interview with Business Elites ）
An interview is a highly intelligence-intensive work. It requires interviewers to be equipped with multi-facet qualities.
Sentences in Focus (C-E)
盛名：celebrity; 忧虑：apprehension； 行为榜样：role model； 展望未来:look forward；
建议：注意这里面的翻译很多都没有采取直翻的方 式，而是根据内容适当的增减。
Text Interpreting (Passage 1)
中央电视台：CCTV； 经济落后： backward； 杰出人物： prominent figure； 探索频道： Discovery Channel； 《看东方》：look at the Orient；
建议：这里主要是一些与电视节目和频道相关的词汇
Note-taking （1）
minor：副修； take public offices：担任公职； at the international level:在国际层面；
Vocabulary Work
equilibrium:均衡； by and large:总的说来； intimidate:造成胁迫感； make headway:取得进展；
特立独行：outlier； 评估标准：ranking criterion； 普通员工：entry-level employees； “学生大使”项目：Ambassador Program；
2000 种达到目标的方法”，后面句子增词“但是”后译
成“ 这是谈判官的一个重要作用；
建议：这里主要是针对长句子进行拆分翻译成若干 简单句的方法
E-C Interpretation (Passage 1)
and if you guess wrong, and it's the wrong idea, the wrong tone, the wrong suggestion, then in fact the negotiations cease.