英语培训班计划书
幼儿英语培训工作计划
幼儿英语培训工作计划1. 简介随着全球化的发展，英语已成为国际交流的重要工具。
为了提前培养幼儿的英语学习兴趣和能力，我们计划开展幼儿英语培训工作。
本文将详细介绍我们的工作目标、内容和计划。
2. 工作目标主要目标是通过专业的幼儿英语培训，提高幼儿的英语听、说、读、写的能力，培养他们对英语的兴趣和自信心，为未来的学习打下坚实的基础。
具体目标如下：- 培养幼儿良好的英语基础，包括正确的发音、基础词汇和语法知识。
- 培养幼儿的英语听力和口语表达能力，使他们能够自信地进行简单的日常英语交流。
- 培养幼儿对英语文化的兴趣和了解，通过英语故事、游戏等方式激发他们学习英语的积极性。
- 培养幼儿的阅读和写作能力，让他们能够读懂简单的英语故事和书籍，能够简单的书写英语。
3. 工作内容3.1 授课内容我们将根据幼儿的年龄和英语水平，设计相应的课程内容。
主要包括以下几个方面：- 英语发音和语音教学：教授英语基本的发音规则和音标，让幼儿正确地发出英语音。
- 词汇和语法教学：通过生动有趣的课程，教授幼儿基本的词汇和语法知识，拓宽他们的词汇量。
- 听力和口语训练：通过听力练习和日常英语口语对话，提高幼儿的听力理解能力和口语表达能力。
- 阅读和写作训练：通过英语故事、绘本和写作练习，培养幼儿的阅读和写作能力，提高他们的英语表达能力。
3.2 教学方法我们将采用多种教学方法，以提高幼儿的学习兴趣和效果：- 情境教学：通过创造各种情境和角色扮演，让幼儿在真实的语言环境中进行学习。
- 游戏教学：通过游戏和竞赛的形式，使幼儿在愉快的氛围中学习英语，激发他们的求知欲。
- 多媒体教学：通过多媒体教学工具，如幻灯片、动画和视频等，提高幼儿的学习兴趣和效果。
3.3 培训时间和周期我们计划每周开展两次培训课程，每次课程持续1小时，培训期为一学年，共计30周。
4. 工作计划4.1 第一周- 进行幼儿英语水平测试，明确每个幼儿的英语水平。
- 介绍英语学习的重要性和培训目标，激发幼儿的学习兴趣。
外语培训机构培训计划表
外语培训机构培训计划表培训机构名称：ABC外语培训机构培训内容：英语口语培训培训目标：提高学生的英语口语能力，让学生能够流利地表达自己的想法并与他人进行有效的沟通培训时间：每周三次，每次2小时，共计6个月培训师资：具有丰富外语教学经验的专业教师培训课程设置：第一周- 基础口语练习：介绍自己、家庭、工作等- 日常生活口语练习：日常对话、购物、交流等- 口语发音练习：元音、辅音的发音练习第二周- 情景口语练习：餐厅用餐、旅游、医院就诊等情景对话练习- 口语表达技巧：谈论观点、表达感受、解释原因等- 听力训练：听音辨词、听力理解练习第三周- 快速回应口语练习：快速回应能力的培养- 实用口语练习：电话交谈、邮件撰写、商务会谈等实用口语练习- 口语综合训练：口语对话、口语演讲等综合练习第四周- 口语情景演练：模拟真实情景，进行角色扮演练习- 口语自我提升：自我介绍、自我表达、自我推销等练习- 口语实践训练：参观外企、参加英语角等实际练习第五周- 口语游戏练习：通过口语游戏增强口语表达的灵活性和变化性- 口语沟通技巧：礼貌用语、态度表达等沟通技巧的培养- 口语演讲训练：进行口语演讲和辩论练习第六周- 口语评估：对学生口语能力进行综合评估，了解学生的口语表达水平- 口语综合应用：通过实际情景，进行口语能力的综合应用- 口语培训总结：对学生的口语训练进行总结和反馈此外，培训机构还会根据学员的实际情况进行灵活调整，保证每个学员都能够得到个性化的培训。
在培养学员的英语口语能力的同时，培训机构也会注重学员的实际运用能力，让学员在课堂外的生活和工作中能够自如地应对各种情境，达到真正的语言能力提升。
小学英语词汇兴趣班计划书
小学英语词汇兴趣班计划书As an English vocabulary interest class for primary school students, the goal is to create a fun and engaging learning environment for young learners. 作为小学生英语词汇兴趣班，我们的目标是为年轻学习者创造一个有趣且引人入胜的学习环境。
First and foremost, the class will focus on building a strong foundation of essential English vocabulary. Students will learn everyday words and phrases through interactive games, storytelling, and hands-on activities. 首先，这个课程将着重于建立英语基础词汇。
学生将通过互动游戏、讲故事和实践活动学习日常用语和短语。
In addition to vocabulary building, the class will also incorporate cultural elements to provide a well-rounded learning experience. Students will learn about different English-speaking countries, their traditions, and customs, as well as famous English literature and popular English songs. 除了词汇建设之外，课程还将融入文化元素，为学生提供全面的学习体验。
学生将学习不同英语国家的习俗传统，著名的英语文学和流行的英语歌曲。
小语种培训学校计划书
小语种培训学校计划书一、项目背景随着全球化进程的加快，对小语种人才需求越来越大。
然而，由于我国教育体系主要聚焦于英语、日语等主流语种，对小语种的培养相对滞后，导致了小语种人才的匮乏。
为了满足社会对小语种人才的需求，我公司决定开设小语种培训学校，为有志于学习小语种的学生提供全方位的学习服务。
二、项目概述1. 项目名称：小语种培训学校2. 项目内容：主要包括小语种课程教学、文化交流、考试辅导等服务。
3. 项目目标：通过本项目，帮助学生系统学习小语种，提高他们的语言水平，增强跨文化交流能力，为他们的未来发展打下坚实的基础。
三、市场分析1. 需求分析：随着中国与世界各国的交流日益频繁，对小语种人才的需求越来越大。
尤其是在国际贸易、外交、旅游等领域，对小语种人才的需求更是迫切。
因此，学习小语种已经成为许多人的追求。
2. 竞争分析：目前，国内对小语种培训的需求仍未得到很好的满足。
虽然有一些培训机构提供小语种课程，但是教学质量良莠不齐，学生的满意度较低。
因此，我们相信，优质的小语种培训学校将会受到市场的欢迎。
四、项目实施方案1. 教学内容：我们将针对不同小语种的特点，制定专门的教学大纲和教材，提供系统的语言培训课程。
2. 教学质量：我们将聘请具有丰富教学经验和背景的外籍老师，为学生提供高质量的教学服务。
3. 教学设施：我们将配备先进的教学设备，为学生提供良好的学习环境。
同时，我们还将设置小班教学，保证学生能够获得个性化的学习指导。
4. 学习方式：我们将采用多种形式的教学方式，包括课堂教学、实践活动、文化交流等，帮助学生全面提高自己的小语种水平。
五、市场推广1. 品牌推广：我们将通过互联网、社交媒体、校园宣传等多种渠道进行品牌推广，提升学校的知名度和美誉度。
2. 宣传推广：我们将组织各种形式的活动，举办各种比赛、展览等，吸引更多学生和家长的关注。
3. 合作推广：我们将与各大学校、社区、企业等建立合作关系，共同开展小语种培训项目，扩大学校的影响力和学生来源。
2024年小学英语教师培训计划书(3篇)
2024年小学英语教师培训计划书一、培训目的英语教学的目的是激发学生学习兴趣、培养积极态度、使学生建立初步的自信心，培养一定的语感和良好的语音、语调基础，初步形成用英语进行日常交流的能力，为进一步学习打下良好的基础。
因此，口语在英语教学中极为重要。
为适应新课程改革的需要和快速发展的英语教学需求，切实提高我县英语教师口语水平，特开展全县中小学英语教师口语培训活动。
二、培训对象全县初中、小学现任英语教师。
三、培训内容英语语音知识;常用英语课堂用语;英语简单会话及日常生活用语等。
四、培训日程____年____月____日、____日两天（农历正月十二、十三）。
五、培训地点县职业中专报告厅。
五、培训模式1.集中培训学习英语语音知识，英语课堂用语、英语简单会话及日常生活用语。
和学员一起回顾自己在教学过程中遇到的口语语音方面的典型问题，请全体教师共同商讨解决办法，并分享个人的成功经验。
____口语交流全体学员进行英语口语交流。
唱英文歌曲、讲英语故事，或讲述自己的兴趣爱好，家庭情况等。
3.自行练习现场进行语音、语调的纠正，要求学员在日常交流工作中坚持多用英语，努力提高自身的语言技能。
2024年小学英语教师培训计划书（2）尊敬的教育局领导：我谨提出2024年小学英语教师培训计划书，希望能够提高小学英语教师的教学能力和专业素养，为学生提供更好的英语教育服务。
一、培训目标1. 提高教师对英语教学理念的认识和理解，使其能够灵活运用不同的教学方法和策略，满足学生的不同学习需求；2. 培养教师的教学创新能力，鼓励他们积极尝试新的教学方式和教学工具，提升教学效果；3. 加强教师的教育技能，提高他们的语言能力和口语表达能力，提供更优质的英语学习环境；4. 培养教师的教育观念和教育情怀，使他们能够关注学生的全面发展，培养学生良好的学习习惯和学习动力。
二、培训内容1. 理论学习：为教师提供专业的英语教学理论知识，包括教学方法、教学策略、课堂管理等方面的内容。
小学英语培训机构教学计划
小学英语培训机构教学计划1. 教学目标本教学计划旨在帮助小学生建立扎实的英语基础，提高听、说、读、写的能力，培养他们对英语学习的兴趣，激发学生英语学习的热情。
2. 教学内容本课程主要包括以下内容：单词、语法、听力、口语、阅读、写作。
3. 教学方法采用多元化的教学方法，包括课堂讲解、互动练习、游戏活动、小组合作等方式。
4. 教学计划第一节课：Self-introduction教学目标：学习使用简单的英语进行自我介绍教学内容：self-introduction, name, age, hobby, favorite color教学方法：图片展示、口语练习教学活动：学生通过图片和口语练习学习自我介绍的基本句型和表达方式第二节课：Greetings教学目标：学习问候的英语用语教学内容：greetings, hello, hi, good morning, good afternoon, good evening教学方法：课堂讲解、口语练习教学活动：学生通过课堂讲解和口语练习掌握问候的基本用语，并进行角色扮演练习第三节课：Numbers教学目标：学习英文数字1-20教学内容：numbers 1-20教学方法：数码游戏、数字练习教学活动：学生通过数码游戏和数字练习掌握1-20的英文数字第四节课：Colors教学内容：colors, red, blue, yellow, green, etc.教学方法：颜色练习、艺术活动教学活动：学生通过颜色练习和艺术活动学会认识和运用基本颜色的英文名称第五节课：Fruits教学目标：学习英文水果的名称教学内容：fruits, apple, banana, orange, etc.教学方法：图片展示、听力练习教学活动：学生通过图片展示和听力练习学会认识和运用基本水果的英文名称第六节课：Animals教学目标：学习英文动物的名称教学内容：animals, dog, cat, rabbit, etc.教学方法：动物游戏、课堂讲解教学活动：学生通过动物游戏和课堂讲解学会认识和运用基本动物的英文名称第七节课：Family教学目标：学习家庭成员的英文称呼教学内容：family, father, mother, brother, sister, etc.教学方法：家庭游戏、亲子故事教学活动：学生通过家庭游戏和亲子故事学会认识和运用家庭成员的英文名称第八节课：My Day教学目标：学习英文时间的表达教学内容：my day, morning, afternoon, evening, night教学方法：日常活动、时间练习教学活动：学生通过日常活动和时间练习学会表达一天的不同时间段第九节课：Clothes教学内容：clothes, shirt, pants, dress, shoes, etc.教学方法：服装秀、课堂练习教学活动：学生通过服装秀和课堂练习学会认识和运用基本服装的英文名称第十节课：Weather教学目标：学习英文天气的表达教学内容：weather, sunny, cloudy, rainy, windy, etc.教学方法：天气预报、互动游戏教学活动：学生通过天气预报和互动游戏学会表达不同天气情况的英文词汇5. 教学评估教学过程中，老师将进行实时评估，对学生的表现进行观察和记录，在课后进行评价和反馈，帮助学生找到自己的不足之处，提出改进意见。
英语培训商业计划书
英语培训商业计划书1. Executive SummaryOur company, ABC English Training Center, is a language training institution that aims to provide high-quality English language education to students of all ages and levels. We believe that learning English is crucial for personal and professional development in today's globalized world, and our mission is to make English language learning accessible and enjoyable for all.ABC English Training Center will offer a variety of English language courses, including general English, business English, exam preparation, and specialized courses tailored to the needs of specific industries or professions. Our programs will be delivered by experienced and highly qualified native English-speaking teachers, using proven teaching methodologies and the latest technology to create an engaging and effective learning environment.In addition to classroom-based instruction, ABC English Training Center will also offer online courses, private tutoring, and corporate training services. We will leverage digital platforms to reach a wider audience and provide flexible learning options to meet the diverse needs of our students.Our target market includes students of all ages, professionals seeking to improve their English language skills, and businesses looking to enhance the English proficiency of their employees. We will utilize a variety of marketing strategies, including online advertising, social media, partnerships with educational institutions, and corporate outreach to ensure strong enrollment and a steady stream of clients.Based on our thorough market research and financial projections, we anticipate steady growth and profitability within the first three years of operation. We are seeking funding to support the establishment and initial operations of ABC English Training Center, and we believe that our unique value proposition, combined with our passion for education, will make us a leading provider of English language training in our region.2. Company DescriptionABC English Training Center will be located in a prominent commercial area with easy access to public transportation and ample parking facilities. Our modern and fully equipped campus will feature multimedia classrooms, a resource library, computer labs, and a comfortable student lounge. Our goal is to create a welcoming and conducive learning environment that fosters student engagement and success.Our management team consists of experienced professionals with a strong background in language education, business development, and marketing. We are committed to upholding the highest standards of academic excellence, customer service, and ethical conduct. Our teachers will undergo rigorous training and professional development to ensure they areequipped with the necessary skills and expertise to deliver effective instruction and support the learning needs of our students.ABC English Training Center will differentiate itself by offering personalized and flexible learning options to accommodate the diverse needs and schedules of our students. In addition to our regular courses, we will provide customized programs for specific industries, such as healthcare, hospitality, and finance, to help professionals acquire the language skills relevant to their field. We will also offer specialized workshops and cultural activities to enrich the language learning experience and promote cross-cultural understanding.3. Market AnalysisThe demand for English language education is growing rapidly, driven by globalization, international travel, and the increasing importance of English as a lingua franca in business, academia, and the media. In our target market, there is a strong interest in English language proficiency, as evidenced by the high enrollment in English language courses in schools, colleges, and private language institutions.Young students and their parents are increasingly recognizing the importance of English language skills for academic and career advancement, leading to a surge in the demand for English tutoring and exam preparation services. Likewise, professionals are seeking to enhance their English proficiency to pursue career opportunities, secure promotions, or pursue international assignments. Businesses are also investing in English language training for their employees to improve communication, collaboration, and business development with English-speaking clients and partners.ABC English Training Center will capitalize on these market trends by providing a wide range of courses tailored to the needs and interests of different student segments. Our courses will be designed to meet international standards and aligned with the Common European Framework of Reference for Languages (CEFR) to ensure our students receive recognized and transferable credentials. We will also offer flexible scheduling options, including evening and weekend classes, to accommodate the busy lifestyles of our adult students.4. Marketing and Sales StrategyTo promote our programs and attract students, ABC English Training Center will employ a mix of traditional and digital marketing tactics. Our marketing efforts will focus on raising brand awareness, generating quality leads, and converting them into paying customers. We will develop a comprehensive marketing plan that encompasses online advertising, search engine optimization (SEO), social media marketing, content marketing, email campaigns, and partnerships with local schools and education consultants.We will also utilize print media, such as brochures, flyers, and banners, to reach potential students in our local community. In addition, we will host informational events, open houses, and workshops to showcase our facility, faculty, and course offerings to prospectivestudents and their families. These initiatives will help us build rapport with our target audience and establish ABC English Training Center as a reputable and trustworthy provider of English language education.Our sales process will involve proactive outreach to prospective students, including responding to inquiries, conducting intake assessments, and guiding them through the course selection and enrollment process. We will strive to provide personalized and attentive support to our students, addressing their questions, concerns, and needs promptly and effectively. Our goal is to create a positive and welcoming experience for every student, from their initial inquiry to their completion of the course.To attract corporate clients, we will develop tailored packages, including group discounts, on-site training, and customized curriculum design. We will establish relationships with HR departments, talent development managers, and business owners to understand their specific training needs and offer solutions that add value to their organization and workforce.5. OperationsABC English Training Center will operate on a flexible schedule to accommodate the differing availability of students and businesses. Our courses will be offered throughout the year, with multiple start dates and durations to provide students with the flexibility to enroll as per their convenience. We will also offer intensive courses during school breaks and summer vacations to cater to the needs of young learners and students preparing for exams.We will have a robust student management system in place to track enrollment, attendance, progress, and feedback. Our operations team will ensure smooth coordination of classes, resources, and instructors to maximize the learning experience for our students. We will also offer administrative support for student visa applications, exam registrations, and course certificate issuance to simplify the process for our international and adult students. ABC English Training Center will invest in technology to enhance our teaching methods and student engagement. We will utilize interactive whiteboards, digital textbooks, educational apps, and online learning platforms to create engaging and dynamic learning experiences. Our students will have access to online study materials, practice exercises, and interactive tutorials to reinforce their learning and review course content at their convenience.6. Financial ProjectionsOur financial projections indicate strong growth and profitability for ABC English Training Center. We anticipate steady enrollment growth and an increasing market share over the first three years of operation. Our revenue will be generated from tuition fees, corporate contracts, and online course sales. We will also offer language assessment services and consulting, contributing to our revenue stream.Our initial investment will cover the cost of establishing our campus, hiring faculty and staff, marketing and promotional activities, and technology infrastructure. As we grow, we will reinvest a portion of our profits into expanding our facilities, developing new courses, and upgrading our technology to stay ahead of industry trends and meet the evolving needs of our students.While we anticipate a steady inflow of revenue, we are mindful of potential risks and challenges, such as competition, changing market dynamics, and regulatory changes. We will maintain a robust contingency plan and financial reserves to mitigate these risks and ensure the sustainability and long-term success of ABC English Training Center.To support our growth and capital needs, we are seeking funding to expedite our launch and expansion plans. We believe that our unique value proposition, knowledgeable team, and thorough business plan will attract potential investors who share our vision for providing accessible and effective English language education.7. ConclusionABC English Training Center is committed to providing high-quality English language education for students of all ages and levels. Our comprehensive programs, experienced instructors, flexible learning options, and modern facilities will set us apart as a leading provider of English language training in our region. We are confident that our commitment to excellence, student-centered approach, and investment in technology will create a rewarding and transformational learning experience for our students, contributing to the growth and success of ABC English Training Center. Thank you for considering our business plan, and we invite you to join us in making a positive impact on the lives and careers of our students through the power of the English language.。
开办英语培训学校计划书
开办英语培训学校计划书1. IntroductionThe demand for English language education in the global market is increasing with the growing need for English as a second language. As a result, there is a growing demand for English language training schools and institutions around the world.At our English language training school, we aim to provide high-quality English language education to students of all ages, from beginners to advanced speakers. Our school will offer a variety of courses, including general English, business English, academic English, test preparation, and customized courses for specific purposes.2. Business DescriptionOur English language training school will be located in a central urban area in a major city. We will offer a range of English language courses, taught by qualified and experienced native English-speaking teachers. Our school will be equipped with modern facilities, including classrooms, a computer lab, and a library.We will offer flexible schedules to accommodate the needs of our students, including morning, afternoon, and evening classes. In addition, we will offer online courses for students who prefer to study from home.3. Market AnalysisThe market for English language education is growing rapidly, driven by the demand for English language skills in the global economy. As a result, there is a growing demand for English language training schools and institutions around the world.Our target market includes students of all ages, from teenagers to adults, who are looking to improve their English language skills for academic, professional, or personal reasons. In addition, we will target corporations and organizations that need English language training for their employees.4. Marketing and Sales StrategyWe will use a combination of online and offline marketing strategies to promote our English language training school. These will include social media marketing, search engine optimization, and online advertising, as well as traditional marketing methods such as flyers, brochures, and events.To attract students, we will offer promotional pricing, discounts, and referral programs. In addition, we will partner with local schools, businesses, and community organizations to promote our courses.5. Operational PlanOur English language training school will be managed by a team of experienced professionals with a background in education and business management. We will hire qualified and experienced teachers to deliver high-quality education to our students.We will also invest in modern technology and resources to enhance the learning experience, including interactive whiteboards, multimedia materials, and online resources. In addition, we will offer personalized support and guidance to our students to help them achieve their language learning goals.6. Financial ProjectionsWe have projected an initial investment of $500,000 to start our English language training school, which will cover the cost of facilities, equipment, staff, and marketing. We anticipate generating revenue of $1 million in the first year, with a projected growth rate of 10% per year for the first five years.Our revenue will come from course fees, corporate training programs, and other educational services. Our projected expenses include staff salaries, rent, utilities, and marketing expenses.ConclusionOur English language training school aims to provide high-quality English language education to students of all ages, from beginners to advanced speakers. We believe that there is a growing demand for English language training in the global market, and we are confident that our school will be successful in meeting this demand.By providing flexible schedules, modern facilities, and personalized support, we are confident that our English language training school will attract a diverse range of students and achieve strong financial performance. We are excited to embark on this venture and look forward to making a positive impact on the English language education market.。
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英语培训班计划书英语培训班计划书篇一：英语培训班创业计划书创业计划书企业名称创业者姓名日期通信地址邮政编码电话传真电子邮件目录一、企业概况-----------------------------------------------------------1二、创业计划作者的个人情况-------------------------------------1三、市场评估------------------------------------------------------------2四、市场营销计划------------------------------------------------------4五、企业组织结构------------------------------------------------------5六、固定资产------------------------------------------------------------7七、流动资金------------------------------------------------------------9八、销售收入预测（12个月）--------------------------------------10九、销售和成本计划---------------------------------------------------11十、现金流量计划------------------------------------------------------122一、企业概况高英语应试能力3三、市场评估市场容量很大，学校放假了，大多数学生家长都想让孩子过一个充实的暑假，都想让孩子利用假期提高自己，加强学习。
4竞争对手的主要劣势：本企业相对于竞争对手的主要优势：5英语培训班计划书篇二：英语培训学校计划书郎训英语学校创业项目商业计划书-第一部分第二部分第三部分第四部分第五部分第六部分（姜堰初稿）目录郎训少儿英语项目背景介绍SWOT分析与市场营销规划招生教学计划与课程设置人力资源管理实施规划财务预测与分析第一部分郎训backpack少儿英语项目背景介绍朗训教育成立于2004年10月，由环亚国际投资集团投资并立足于国内教育培训行业，是一家集少儿英语教育及相关软硬件增值服务为一体的高速成长型企业。
朗训国际少儿英语项目2004年10月推向市场以来，在培生教育集团（中国）及全体同仁和各位合作伙伴共同努力下，现已遍布中国90多个城市近300家授权机构，10多万朗训少儿英语学员。
深得家长和孩子的好评。
朗训少儿英语，源于全球著名的教育出版集团培生（Pearson）旗下最知名的品牌——Longman(朗文课程体系)，由朗训教育在中国大陆地区独家负责运营。
所使用教材是朗文（Longman)公司世界顶级少儿英文教学专家Mario Herrera为亚洲少儿精心打造的课程，充分结合少儿第二语言学习习惯和少儿心理学，集面授课程、多媒体互动教学、网上教学于一体，着重体现效果性、应用性、知识性和趣味性。
朗训少儿英语原版教材共分十一个级别，适合2-14岁的孩子学习。
是一套综合训练孩子听、说、读、写能力全面提高的教材，通过歌曲、歌谣、贴画、手工制作、游戏等活动，让孩子轻松快乐的学习英语。
2008年-2011年，郎训少儿英语连续荣获搜狐网年度教育品牌传播奖，并连续3年入围多家媒体评选的全国十大教育机构第二部分：SWOT分析与市场营销规划SWOT分析：优势：1.通过优势资源丁存兰老师（国家特级英语教师）的名声吸引市场，一些年轻的在职英语老师（如高中同学郑璐璐、现姜中英语老师和一些有丰富的幼儿工作经验的英语老师）。
使我们的师资力量的真实背景与能力确保姜堰顶尖。
2.我们的课程设置具有很高的水平和很强的特色。
（国际领先的品牌和教材）3.进行了市场细分，第一年的定位以幼儿学前英语为主。
第二年扩展为中小学辅导课程（可联合于向海的小学辅导班，于向海的小学辅导班有接近80名小学生，并有房屋免租金）市场劣势：1.作为一个新的培训机构，让公众建立信任感需要一个较长的时间。
2.前期规模并不大，在我们向潜在用户推荐过程中，这一点会削弱我们的优势与能力。
机会：1.市场非常大，面临竞争很小，且消费趋势也趋于理性。
（明后天通过教育渠道查出有多少学龄前儿童）2.通过工商局了解，姜堰的真正注册的品牌英语培训机构只有1家，私人英语培训机构1家。
威胁：去年10月金城商场4楼有1家《佰利兹》连锁少儿英语培训机构，但是由于金城商场的人气稀少，也未见做广告，所以知名度不高，但每年估计能分散生源200人次。
市场营销规划：1.每月在姜堰日报做一次1/8版广告，（1500元/次）主要针对幼儿及成人而开办的有特色的课程。
2.每周在电视台滚动播出字幕广告（费用待定），寒暑假做画面广告（费用待定）3.将幼儿园及小学作为派发宣传单页的点，（宣传单页：0.1元*10000份）并有到幼儿园做现场介绍及答疑，鼓励幼儿园老师宣传介绍小朋友来（介绍1人200元）。
4.开展免费试听，充分利用我们的优势资源，借此促进品牌推广及销售。
5.建立学生档案并定期回访。
关注我们的培训对他们英语的提高程度。
6.收集客户信息，对课程进行调整；针对客户的需求信息开设新课程并向建档用户推荐。
第三部分招生教学与课程设置首先确定拟开设的课程，并确定每个类别课程的收费标准、课时长度、课程特色。
在确定收费标准时，课程的内容及师资是必须考虑的成本因素。
同时，下列收费标准为初步制订，具体价格随行就市按±15%浮动，确保本市最高端。
学校拟开设如下课程（10人以上方符合开班标准）。
开始阶段：学前教育项目（幼儿英语项目）。
此类别包括幼儿英语ABC班，幼儿英语口语班，幼儿情景英语班，VIP幼儿动感英语班。
--自己想的，可能定位有错误。
套《郎训》的课程套不出来，他们要面谈。
课时设置与收费标准：幼儿英语ABC班（适合3-4周岁或零基础幼儿，10人开班）40分钟/节，每晚2节（外教每周2天4节，其余辅助老师授课），学时为56节，约为1个月。
收费800元。
（成本：聘用小学英语教师30元/课时，约1680元，外教费用未知）幼儿英语口语班（适合4-6周岁幼儿，10人开班）40分钟/节，每晚2次，每周14节，（外教每周2天4节，其余辅助老师）学时约112节，为期2个月，收费1800元。
（成本：聘用小学英语教师30元/课时，约3360元，外教费用英语培训班计划书篇三：英语培训计划书郎训英语学校创业项目商业计划书-第一部分第二部分第三部分第四部分第五部分第六部分（姜堰初稿）目录郎训少儿英语项目背景介绍swot分析与市场营销规划招生教学计划与课程设置人力资源管理实施规划财务预测与分析第一部分郎训backpack少儿英语项目背景介绍朗训教育成立于2004年10月，由环亚国际投资集团投资并立足于国内教育培训行业，是一家集少儿英语教育及相关软硬件增值服务为一体的高速成长型企业。
朗训国际少儿英语项目2004年10月推向市场以来，在培生教育集团（中国）及全体同仁和各位合作伙伴共同努力下，现已遍布中国90多个城市近300家授权机构，10多万朗训少儿英语学员。
深得家长和孩子的好评。
朗训少儿英语，源于全球著名的教育出版集团培生（pearson）旗下最知名的品牌——longman(朗文课程体系)，由朗训教育在中国大陆地区独家负责运营。
所使用教材是朗文（longman)公司世界顶级少儿英文教学专家marioherrera为亚洲少儿精心打造的课程，充分结合少儿第二语言学习习惯和少儿心理学，集面授课程、多媒体互动教学、网上教学于一体，着重体现效果性、应用性、知识性和趣味性。
朗训少儿英语原版教材共分十一个级别，适合2-14岁的孩子学习。
是一套综合训练孩子听、说、读、写能力全面提高的教材，通过歌曲、歌谣、贴画、手工制作、游戏等活动，让孩子轻松快乐的学习英语。
2008年-2011年，郎训少儿英语连续荣获搜狐网年度教育品牌传播奖，并连续3年入围多家媒体评选的全国十大教育机构第二部分：swot分析与市场营销规划swot分析：优势：1.通过优势资源丁存兰老师（国家特级英语教师）的名声吸引市场，招聘一些年轻的在职英语老师（如高中同学郑璐璐、现姜中英语老师和一些有丰富的幼儿工作经验的英语老师）。
使我们的师资力量的真实背景与能力确保姜堰顶尖。
2.我们的课程设置具有很高的水平和很强的特色。
（国际领先的品牌和教材）3.进行了市场细分，第一年的定位以幼儿学前英语为主。
第二年扩展为中小学辅导课程（可联合于向海的小学辅导班，于向海的小学辅导班有接近80名小学生，并有房屋免租金）市场劣势：1.作为一个新的培训机构，让公众建立信任感需要一个较长的时间。
2.前期规模并不大，在我们向潜在用户推荐过程中，这一点会削弱我们的优势与能力。
机会：1.市场非常大，面临竞争很小，且消费趋势也趋于理性。
（明后天通过教育渠道查出有多少学龄前儿童）2.通过工商局了解，姜堰的真正注册的品牌英语培训机构只有1家，私人英语培训机构1家。
威胁：去年10月金城商场4楼有1家《佰利兹》连锁少儿英语培训机构，但是由于金城商场的人气稀少，也未见做广告，所以知名度不高，但每年估计能分散生源200人次。
市场营销规划：1.每月在姜堰日报做一次1/8版广告，（1500元/次）主要针对幼儿及成人而开办的有特色的课程。
2.每周在电视台滚动播出字幕广告（费用待定），寒暑假做画面广告（费用待定）3.将幼儿园及小学作为派发宣传单页的点，（宣传单页：0.1元*10000份）并有到幼儿园做现场介绍及答疑，鼓励幼儿园老师宣传介绍小朋友来（介绍1人200元）。
4.开展免费试听，充分利用我们的教师优势资源，借此促进品牌推广及销售。
5.建立学生档案并定期回访。
关注我们的培训对他们英语的提高程度。
6.收集客户信息，对课程进行调整；针对客户的需求信息开设新课程并向建档用户推荐。
第三部分招生教学计划与课程设置首先确定拟开设的课程，并确定每个类别课程的收费标准、课时长度、课程特色。
在确定收费标准时，课程的内容及师资是必须考虑的成本因素。
同时，下列收费标准为初步制订，具体价格随行就市按±15%浮动，确保本市最高端。
学校拟开设如下课程（10人以上方符合开班标准）。
开始阶段：学前教育项目（幼儿英语项目）。
此类别包括幼儿英语abc班，幼儿英语口语班，幼儿情景英语班，vip幼儿动感英语班。
--自己想的，可能定位有错误。
套《郎训》的课程套不出来，他们要面谈。
课时设置与收费标准：幼儿英语abc班（适合3-4周岁或零基础幼儿，10人开班）40分钟/节，每晚2节（外教每周2天4节，其余辅助老师授课），学时为56节，约为1个月。