questionnaire
Questionnaire-DesignPPT课件
答案的设计方法（1）
二项选择法
二项选择法也称真伪法或二分法，是指提出的问题仅有两种答案可以选择。“是” 或“否”，“有”或“无”等。 如，“您家里现在有吸尘器吗?”
易于理解和可迅速得到明确的答案，便于统计处理及分析；但难以反映被调查者意 见与程度的差别，了解的情况也不够深入。这种方法，适用于互相排斥的两项择一 式问题，及询问较为简单的事实性问题。
8
问卷应该具备的功能
成功的问卷设计应该具备三个功能：
能将所要调查的问题明确地传达给被调查者； 能够取得对方合作，并取得真实、准确的答案； 问卷应该具有一些自我检测的功能。帮助确定被访者回答的认真程度。
在实际调查中，由于被调查者的个人特征差异（教育水准、理解能力、 道德标准、宗教信仰、生活习惯、职业和家庭背景等），调查者的专业 知识与技能高低，会给调查带来困难，并影响调查的结果。
士与国家广告管理机关、广告用户和经营者等各方的沟通和交流，进一步 加强和改善广告监督管理工作，促进广告业的健康发展。本次问卷调查并 非知识性测验，只要求您根据自己的实际态度选答，不必进行讨论。根据 统计法的有关规定，对您个人情况实行严格保密。”
5
被访者基本情况及主题内容
被调查者基本情况：
如消费者的性别、年龄、民族、家庭情况、婚姻状况、文化程度，职 业、单位、收入、所在地区等等。
动机性问题、态度性问题
动机性问题是为了解被调查者行为的原因或动机问题。例如，“为什么购某物?为 什么做某事？”等。在提动机性问题时，应注意人们的行为是有意识动机，也可以 是半意识动机或无意识动机产生的。
态度性问题是关于对回答者的态度、评价、意见等问题。例如：“您是否喜欢XX 牌子的自行车?”
在实际调查中，以上各种类型的问题往往是结合使用的。
questionnaire 问卷
questionnaire 问卷，调查表matter 要紧，有重大关系partner 搭挡,合作者lifestyle 生活方式shepherd 牧羊人peaceful 和平的；平静的relaxing 轻松的，放松的stressful 充满压力的，紧张的suppose 认为，猜想series 连续；系列，丛书TV series 电视连续剧cartoon 卡通片,动画片talk show 谈话节目，现场访谈complain 抱怨,投诉couch 睡椅,长沙发couch potato 终日懒散在家的人switch 转换,转变switch on 把开关打开,接通switch off 把关掉,关上switch over 转换频道,转变play 戏剧,短剧BBC 英国广播公司portable 轻便的,手提(式)的remote 遥远的remote control 遥控器workaholic 工作第一的人,专心工作的人paperwork 日常文书工作alarm 警报,警告器alarm clock 闹钟go off (爆竹,铃等)响take up 占据be filled with 充满着urgent 急迫的,紧急的personal 私人的,个人的document 公文,文件midnight 午夜,半夜bored 厌烦的,不感兴趣的stress 压力studio 工作室,演播室expert 专家suffer 感到疼痛,遭受(痛苦)suffer from 忍受, 遭受pressure 压力social 爱交际的;社交的reduce 减少；降低organize 组织diet 饮食,节食stand 忍耐，忍受prefer 更喜欢,宁愿volunteer 志愿者graduate 毕业minus 负，零下basin 水盆,脸盆challenge 挑战support 支持;支撑dial 拨(电话号码)design 设计advertisement 广告presentation 表演，展示solve 解答,解决accountant 会计,会计师tube （英）地铁crowded 拥挤的nearby 附近的在附近otherwise 否则，另外forecast 预测,预报crowd 人群,一伙人lung 肺distance 距离distance learning 远程学习sickness 疾病cigar 雪茄烟at the moment 此刻，目前over the years 数年间classical 古典的survey 调查formal 正式的,合礼仪的mini-skirt 迷你裙，超短裙cycle 骑自行车kung fu (中国)功夫style 风格,作风calm 镇静的，沉着的generous 慷慨的,大方的violent 暴力的character 人物，性格spaceship 太空船manned spaceship 载人宇宙飞船province 省astronaut 宇航员flight 飞行，航班launch 发射gravity 地心引力rocket 火箭soar 高飞;翱翔the United Nations 联合国explore 探险peacefully 和平地，平静地reporter 记者，通讯员glow 发光atmosphere 大气,气氛parachute 降落伞helicopter 直升机million 百万millions of 数百万wave 挥手示意，致意afterwards 然后，后来revolution 革命found 建立，创立republic 共和国light bulb 电灯泡opinion 意见,看法，主张in my opinion 在我看来personally 就自己而言racism 种族主义equal 平等的struggle 斗争，拼搏protest 抗议march 行军brilliant 卓越的，辉煌的skilful 灵巧的，熟练的awful 极度的，糟糕的useless 无用的,无效的compete 比赛,竞争amazing 令人惊异的unusual 不平常的champion 冠军violence 暴力，暴行bullet 子弹career 职业,一生的事业keen 热心的,渴望的event 竞赛；事件fortunately 幸运地athlete 运动员superhero 超级英雄superman 超人disaster 灾难on one's own 单独地，独自地promote 促进,提升injury 损害,伤害give up 放弃come to 达到某种状态pull through 使从（受伤）中活下来，渡过难关commit 犯(错误),干(坏事)commit suicide 自杀get on 融洽相处，进展relationship 关系react 反应divorce 离婚involve 涉及，参与get involved with 参加，参与charity 施舍,慈善quality 质量，品质disabled 残废的confident 自信的far too 太,极为come off it 别胡扯Olympic 奥运会的badminton 羽毛球admire 钦佩,羡慕dive 潜水，跳水dead right 完全地，绝对地medal 奖章,勋章absolutely 完全地,绝对地get a point 得分graduation 毕业scholarship 奖学金the Mid-Autumn Festival 中秋节wedding 婚礼Halloween 万圣节前夕dragon 龙the Dragon Boat Festival 端午节merry 高兴的,愉快的turkey 火鸡occasion 场合traditional 传统的bean paste 豆馅nowadays 现今,现在include 包括,包含lantern 灯笼the Lantern Festival 元宵节celebration 庆祝，庆典power 权力，影响力darkness 黑暗，漆黑destroy 破坏,毁坏burn down 烧毁decorate 装饰，布置battery 电池sweet dumpling 元宵boil 煮沸，沸腾serve 服务;招待，伺候lunar 月球的，与月亮有关的lunar month 太阴月，阴历一个月tradition 传统,惯例take part in 参加…，参与…sticky 粘的，粘性的alcohol 酒精,乙醇hot pot 火锅snack 小吃，快餐reception 接待；招待会retire 退休salary 薪水apply 申请，应用apply for 请求，申请opportunity 机会teenager 十几岁的青少年depend on 根据，依据on time 准时smartly 潇洒地，漂亮地congratulations 祝贺bunch 束,串bride 新娘新郎bridegroom 男傧相best man 入口entrance 邀请,请柬invitation even if 即使ceremony 典礼,仪式attend 出席,参加Indonesian 印尼的ought 应该，应当contribute 捐献,贡献Greek 希腊的，希腊人的crown 王冠，花冠ribbon 缎带,丝带link 连接carol 圣诞节颂歌stocking 长袜seriously 认真地，真诚地pole 棒，竿；极the North Pole 北极envelope 信封calendar 日历put up 举起，建造decoration 装饰；装饰品pudding 布丁breast 胸部swallow 吞下；咽下adult 成年人carry on 继续，坚持mat 垫子litre 升，公升fry 用油煎,用油炸as well 也unfortunately 不幸地mess 混乱，脏乱production 生产，制造needle 针pillow 枕头。
关于questionare的英语作文
关于questionare的英语作文Unlocking the Power of Questionnaires: Insights, Trends, and Transformative PotentialQuestionnaires have long been a fundamental tool in the pursuit of understanding human behavior, attitudes, and preferences. As a versatile research instrument, the questionnaire has the power to extract valuable data, uncover hidden trends, and drive informed decision-making across a wide range of industries and domains. In this essay, we will delve into the multifaceted nature of questionnaires, exploring their applications, methodologies, and the transformative impact they can have on individuals, organizations, and society as a whole.At the core of a questionnaire's effectiveness lies its ability to gather quantifiable data from a targeted audience. Whether it's gauging customer satisfaction, assessing employee engagement, or exploring public perceptions on a particular issue, questionnaires provide a structured and systematic approach to data collection. By carefully crafting a series of questions, researchers can elicit responses thatreveal insights into the thoughts, experiences, and motivations of the respondents.One of the key advantages of questionnaires is their scalability. Unlike face-to-face interviews or focus groups, questionnaires can be distributed to a larger and more diverse sample size, allowing for the collection of data from a broader spectrum of participants. This scalability enables researchers to identify patterns, trends, and outliers that might otherwise be missed in smaller-scale studies. Moreover, the standardized format of questionnaires ensures consistency in data collection, facilitating meaningful comparisons and statistical analysis.Beyond their data-gathering capabilities, questionnaires also play a crucial role in informing decision-making processes. The insights gleaned from questionnaire responses can serve as a powerful foundation for strategic planning, product development, and policy formulation. By understanding the needs, preferences, and pain points of their target audience, organizations can make more informed and customer-centric decisions, ultimately enhancing their products, services, and overall effectiveness.The versatility of questionnaires is further exemplified by their application in a wide range of fields. In the realm of marketing, questionnaires are used to gauge brand awareness, assess customerloyalty, and explore consumer purchasing behaviors. In the healthcare sector, questionnaires are employed to evaluate patient satisfaction, monitor treatment outcomes, and gather feedback on the quality of care. In the educational domain, questionnaires are utilized to assess student learning, gather feedback on teaching methods, and inform curriculum development.The methodological approaches to questionnaire design and administration have also evolved over time, reflecting the changing landscape of research and technological advancements. Traditional paper-based questionnaires have given way to online and mobile-friendly formats, enabling faster data collection, streamlined analysis, and enhanced accessibility for respondents. The integration of advanced analytical tools and data visualization techniques has further amplified the power of questionnaires, allowing researchers to uncover hidden patterns, identify causal relationships, and present findings in a more impactful and engaging manner.One of the most significant transformations in the realm of questionnaires has been the rise of big data and the integration of digital technologies. By leveraging the vast troves of data generated through online surveys, mobile apps, and social media interactions, researchers can now gain a more holistic understanding of human behavior and preferences. This convergence of questionnaire data and big data analytics has opened up new avenues for predictivemodeling, personalized recommendations, and real-time decision-making.Moreover, the increasing emphasis on user experience and human-centered design has also influenced the evolution of questionnaires. Researchers are now placing greater emphasis on the design, layout, and flow of questionnaires, ensuring a seamless and engaging experience for respondents. This focus on user-centric design not only enhances participation rates but also contributes to the reliability and validity of the data collected.Beyond the practical applications, questionnaires also hold the potential to drive positive social change. By incorporating questions that explore societal issues, such as diversity, equity, and inclusion, questionnaires can shed light on pressing challenges and inform initiatives aimed at fostering more inclusive and equitable communities. Additionally, questionnaires can be utilized to amplify the voices of marginalized populations, giving them a platform to share their experiences and perspectives, ultimately informing policy decisions and social interventions.However, it is important to acknowledge the potential limitations and ethical considerations surrounding questionnaires. Researchers must be mindful of biases, both in the design of the questionnaire and in the interpretation of the data. Furthermore, the protection ofrespondent privacy and the responsible handling of sensitive information must be a top priority, ensuring that questionnaire-based research adheres to ethical guidelines and regulatory frameworks.In conclusion, the humble questionnaire is a powerful tool that continues to evolve and transform the way we understand and interact with the world around us. From its foundational data-gathering capabilities to its potential to drive social change, the questionnaire remains a cornerstone of research and decision-making across diverse domains. As we navigate the ever-changing landscape of human behavior and preferences, the questionnaire stands as a testament to the power of inquiry, the value of data-driven insights, and the transformative potential of well-designed research instruments.。
Questionnaire
QuestionnaireA questionnaire is a good way to gather information from a group of people. You can learn a group's knowledge, opinions and preferences by surveying them through a questionnaire. Use the following steps to create a questionnaire that will get the best results.How to make a questionnaire1.Decide what information you want to gather from the survey2.Keep the survey as short as possible, asking only those questions that will providee a casual, conversational style, making the questions easy for almost anyone tounderstand.4.Structure the survey so that the questions follow a logical order and evolve fromgeneral to specific.e multiple-choice questions whenever possible. This helps the respondent tobetter understand the purpose of your question and will reduce the time it takes to complete the questionnaire6.Avoid leading questions that might generate false positive responses. For example,the question "How great was the service provided by our excellent waiters?"should be "How was the service provided by our waiters?"e the same rating scale throughout your survey for questions requiring therespondent to rate items. For example, if the scale is from 1 to 5, with 5 being the most positive, keep that same scale for all of the questions requiring a rating.8.Test the survey on 10 to 15 people before you produce it for mass distribution.Conduct an interview with each of those respondents after he or she completes the survey to determine if your questions were easily understood and easy to answer.。
questionnaire_设计指南
Introduction to Questionnaire Design
1. 2. Objectives in designing questionnaires Deciding what to ask
3.
4.
Principles and Guidelines to Writing Questions
2、Deciding what to ask
The information obtained by each question will be specific to the information you will need in your analysis. Therefore, before you compose any questions:
Attention: Sentences should contain one or two clauses no more than three.
Principlesห้องสมุดไป่ตู้of Writing Questions
Principle 2---Ask for only one piece of information at a time For example: Are you satisfied with our product’s appearance and safety design?
Format of responses
5.
6.
How to arrange question
Length of questionnaire
1、Objectives in designing questionnaires
如何设计问卷 英文 Questionnaire Design
to be collected from a large number of people in the same way and for data to be analysed quantitatively and systematically. Questionnaires are best used for collecting factual data and appropriate questionnaire design is essential to e.nsure that we obtain
•
.
• Ask for only one piece of information at • a time • For example, “Please rate the lecture in terms
of its content and presentation” asks for two pieces of information at the same time. It should be divided into two parts: “Please rate the lecture in terms of (a) its content, (b) its presentation.”
.
• Ask precise questions
• Questions may be ambiguous because a word or term may have a different meaning. For example, if we ask students to rate their interest in “medicine,” this term might mean “general medicine” (as opposed to general surgery) to some, but inclusive of all clinical specialties (as opposed to professions outside medicine) to others.
有关问卷调查的英语作文
有关问卷调查的英语作文The Importance and Process of Conducting a Questionnaire Survey.In today's data-driven world, questionnaire surveys have become an invaluable tool for researchers, marketers, and policymakers to gather insights and understand the preferences, opinions, and behaviors of target audiences. These surveys not only provide quantitative data but also offer qualitative insights that can inform decision-making and strategy formulation. This essay will delve into the significance of questionnaire surveys, their various types, the steps involved in conducting them, and the challenges and best practices for ensuring their effectiveness.Significance of Questionnaire Surveys.Questionnaire surveys are significant in various contexts. Firstly, they enable researchers to gather primary data directly from respondents, providing first-hand insights into their thoughts, experiences, and opinions. This data is crucial for understanding consumer preferences, market trends, and social issues. For businesses, questionnaire surveys can reveal customer satisfaction levels, identify areas for improvement, and segment target markets. For policymakers, they can provide insights into public opinion on important issues, informing policy decisions and legislative reforms.Types of Questionnaire Surveys.Questionnaire surveys can be broadly classified into two types: structured and unstructured. Structured surveys employ fixed, predetermined questions and answer options, often using a closed-ended format (e.g., multiple-choice, true/false, Likert scale). This format allows for easier analysis and comparison.。
questionnaire
Questionnaire for English MajorsThis questionnaire can be regarded as a study on practical grammer failure which refers to the errors in our speech communication because of failing to accomplish a perfect communicative effect.The context of globalization makes a claim for higher requirement for English majors’ communicative competence. However the fact is often that college graduates’ communicative competence can hardly be expected to meet the needs of practical work, a great many phenomenon of “English errors” and “deaf and dumb English” have still been existed.This paper tried to explore from the level of integrating theory with practice, namely to analyze the phenomenon of practical grammer failure and its reasons on the basis of the survey .Besides, with regard to how to meet the needs of economic development and international exchanges and how to improve Chinese college students’ communicative competence, it put forward some countermeasures in order to promote reforms and innovations in English.The open question:What is your biggest expectation on English teaching in the aspect of students' communicative ability of English?Directions：There are 10 questions below．Each question has a part italicized．Read each question and decide whether the italicized part is appropriate or inappropriate．If it is appropriate，write an “A”，or，if it is inappropriate，write an “I”on the ANSWERSHEET．1. When the new term began，a student met his teacher，Miss Smith，on his way to the classroom．Student：You must have a good time during the vacation．You look like you gained a lot of weight．2．Xiao Wu gave his paper to Mr Brown，his supervisor，and said to Mr Brown，“Perhaps you could read through this before Friday．”3．After Mark told his professor about his plan for a journey，Professor：It can be very cold at this time of the year at place．Mark：Oh，come on．4．As soon as the lecture was over，a student went up to the lecturer and said，“You must be very tired．You’d better have a rest．”5．The students of Class One arranged an outing with their foreign teachers．As soon as they got on the school bus，one student said to Mrs Green，“Please sit down，Mrs Green．You’re old．Don’t get tired，otherwise you’ll be ill．”6．Mingming and Paul are friends in the kindergarten．One day when Mingming’s father came to meet him，he introduced Paul to his father．His father then said to Paul in English，“Nice to meet you．”7．If you are a man in the West，and a lady comes into the room，you must rise to your feet．8．Tim and Harry are classmates．During the break，they had a chat．Tom said something about Jack.．Harry agreed with him．Tim：He’s rather difficult to get on with，I believe．Harry：Oh，I know，I know．9．One day，while walking on the street，Dick and Tony saw someone crossingthe street．Dick：Who’s that crossing the street?Tony：She’s Mary．10．Lida asked her friend Jim when the class was over：“Can I come to your house tomorrow?”ANSWERSHEET:1.2. 3. 4. 5. 6. 7. 8. 9. 10.。
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When ask frequency
• • • • • Very Often Often Sometimes Rarely Never • • • • • Every Day or More 2-6 Times a Week About Once a Week About Once a Month Never
10.您喜欢的手机颜色是: (可多选) 红□ 橙□ 黄□ 绿□ 蓝□ 紫□ 黑□ 白□ 灰□ 金□ 银□ 11.你喜欢的设计风格是: 小巧玲珑□ 时尚前卫□ 简约硬朗□ 其他□ 12.您更喜欢哪种设计类型的手机： 直板□ 滑盖(旋盖)□ 翻盖□ 无所谓□ 13.你认为手机外壳哪种最好看？ 金属□ 皮革□ 塑料□ 其它□
你好，我是XX学校的学生，为了解手机 市场的现状，完善手机功能以及服务，我们 进行了此次问卷调查。您只要勾选符合的选 项或者根据自身情况如实填写。这个过程只 需要3-5分钟。资料的内容我们将完全保密， 非常感谢您参与我们的调查，谢谢您的支持 和合作！
1.您的性别: 男□ 女□ 2.您的年龄: 10-20岁□ 20-30岁□ 30-40岁□ 40岁以上□ 3.您的职业是: 学生□ 上班族□ 个体户□ 自由职业者□ 其他□ 4.您的月收入：2000元以下□ 2000-3500元□ 3500-5000元□ 5000元以上□ 5. 您认为手机在您生活中的重要性： 非常不重要□ 不重要□ 一般重要□ 重要□ 非常重要□
6. 您能接受的手机价位是： 1000元以下□ 1000-2000元□ 2000- 3000元□ 3000元以上□ 7.你通过什么渠道了解新上市的手机: (可多选) 电视□ 报纸□ 宣传单□ 网络□ 朋友□ 卖场海报□ 宣传活动□ 其他□ 8.你更换手机的频率是： 1年内□ 1-3年□ 3年以上□ 用坏才换□ 9.您更换手机的原因是：(可多选) 质量等出现问题□ 外观出现磨损、掉色□ 样式陈旧□ 功能太少□ 追求时尚□ 其他□
• • •
Clarity Leading Questions Phrasing
– "child-like" and "childish" – Do you agree with the Governor‘s plan to oppose increased development of wetlands? Do you agree with the Governor’s plan to support curtailed(削减) development of wetlands?
Steps required to design and administer a questionnaire
1. Defining the objectives of the survey • "to identify points of user dissatisfaction with the interface and how these negatively affect the software's performance" 2. Determining the sampling group 3. Writing the questionnaire 4. Administering the questionnaire 5. Interpretation of the results
• • •
Embarrassing Questions Hypothetical Questions Prestige Bias: Prestige bias is the tendency for
respondents to answer in a way that make them feel better.
Open questions
• Advantage: the variety of responses should be wider and more truly reflect the opinions of the respondents. It is common to end with and open format question asking the respondent for other ideas. • Disadvantages: to be read individually, more costly in both time and money; open to the influence of the reader, for no two people will interpret an answer in precisely the same way; require more thought and time on the part of the respondent.
14.你喜欢的按键材质: 金属□ 透明塑料□ 非透明塑料□ 软塑胶□ 15.您选择手机时最看重的是： 外观时尚□ 质量过硬□ 功能强大□ 价格便宜□ 售后服务好□ 16.您对于多功能于一身的手机的看法是： 没用□ 功能越多越好□ 无所谓□ 17. 手机的附加功能哪些对您实用？（多选） 音乐功能□ 拍照摄像□ 多媒体视频□ 上网□ 游戏□ 蓝牙□ GPS□
• • • • • • Superb Excellent Great Good Fair Not so Great
• • • • •
Totally Agree Partially Agree Neither Agree or Disagree Partially Disagree Totally Disagree
18.您愿意选择手机类型： 智能手机□ 音乐手机□ 拍照手机□ 游戏手机□ 普通手机□ 19.您购买手机时选择的场所是： 专卖店□ 大卖场□ 商场□ 移动、联通公司□ 网上购买□ 20.如果您现在要买手机,会买哪款手机?为什么？ ____________________________________ ______________________________________
Leading Questions: one that forces or implies a certain type of answer. It is easy to make this mistake not in the question, but in the choice of answers.