工业设计外文文献翻译及原文讲解学习
工业产品设计外文翻译参考文献
工业产品设计外文翻译参考文献工业产品设计外文翻译参考文献(文档含中英文对照即英文原文和中文翻译)Design Without DesignersI will always remember my first introduction to the power of good product design.I was newly arrived at Apple, still learning the ways of business, when I was visited by a member of Apple's Industrial Design team. He showed me a foam mockup of a proposed product. "Wow," I said, "I want one! What is it?"That experience brought home the power of design: I was excited and enthusiastic even before I knew what it was. This type of visceral "wow" response requires creative designers. It is subjective, personal. Uh oh, this is not what engineers like to hear. If you can't put a number to it, it's not important. As a result, there is a trend to eliminate designers. Who needs them when we can simply test our way to success? The excitement of powerful, captivating design is defined as irrelevant. Worse, the nature of design is in danger.Don't believe me? Consider Google. In a well-publicized move, a senior designer at Google recently quit, stating that Google had no interest in or understanding of design. Google, it seems, relies primarily upon test results, not human skill or judgment. Want to know whether a design is effective? Try it out. Google can quickly submit samples to millions of people in well-controlled trials, pitting one design against another, selecting the winner based upon number of clicks, or sales, or whatever objective measure they wish. Which color of blue is best? Test. Item placement? T est. Web page layout? Test.This procedure is hardly unique to Google. /doc/f51636438.html, has long followed this practice. Years ago I was proudly informed that they no longer have debates about which design is best: they simply test them and use the data to decide. And this, of course, is the approach used by the human-centered iterative design approach: prototype, test, revise.Is this the future of design? Certainly there are many who believe so. This is a hot topic on the talk and seminar circuit. After all, the proponents ask reasonably, who could object to making decisions based upon data?Two Types of Innovation: Incremental Improvements and New ConceptsIn design—and almost all innovation, for that matter—there are at least two distinct forms. One is incremental improvement. In the manufacturing of products, companies assume that unit costs will continually decrease through continual, incremental improvements. A steady chain of incremental innovation enhances operations, the sourcing of parts and supply-chain management. The product design is continually tinkered with, adjusting the interface, adding new features, changing small things here and there. New products are announced yearly that are simply small modifications to the existing platform by a different constellation of features. Sometimes features are removed to enable a new, low-cost line. Sometimes features are enhanced or added. In incremental improvement, the basic platform is unchanged. Incremental design and innovation is less glamorous than the development of new concepts and ideas, but it is both far more frequent and far more important. Most of these innovations are small, but most are quite successful. This iswhat companies call "their cash cow": a product line that requires very little new development cost while being profitable year after year.The second form of design is what is generally taught in design, engineering and MBA courses on "breakthrough product innovation." Here is where new concepts get invented, new products defined, and new businesses formed. This is the fun part of innovation. As a result, it is the arena that most designers and inventors wish to inhabit. But the risks are great: most new innovations fail. Successful innovations can take decades to become accepted. As a result, the people who create the innovation are not necessarily the people who profit from it.In my Apple example, the designers were devising a new conception. In the case of Google and Amazon, the companies are practicing incremental enhancement. They are two different activities. Note that the Apple product, like most new innovations, failed. Why? I return to this example later.Both forms of innovation are necessary. The fight over data-driven design is misleading in that it uses the power of one method to deny the importance of the second. Data-driven design through testing is indeed effective at improving existing products. But where did the idea for the product come from in the first place? From someone's creative mind. Testing is effective at enhancing an idea, but creative designers and inventors are required to come up with the idea.Why Testing Is Both Essential and IncompleteData-driven design is "hill-climbing," a well-known algorithm for optimization. Imagine standing in the dark in an unknown, hilly terrain. How do you get to the top of the hill when you can't see? Test the immediate surroundings to determine whichdirection goes up the most steeply and take a step that way. Repeat until every direction leads to a lower level.But what if the terrain has many hills? How would you know whether you are on the highest? Answer: you can't know. This is called the "local maximum" problem: you can't tell if you are on highest hill (a global maximum) or just at the top of a small one.When a computer does hill climbing on a mathematical space, it tries to avoid the problem of local maxima by initiating climbs from numerous, different parts of the space being explored, selecting the highest of the separate attempts. This doesn't guarantee the very highest peak, but it can avoid being stuck on a low-ranking one. This strategy is seldom available to a designer: it is difficult enough to come up with a single starting point, let alone multiple, different ones. So, refinement through testing in the world of design is usually only capable of reaching the local maximum. Is there a far better solution (that is, is there a different hill which yields far superior results)? Testing will never tell us.Here is where creative people come in. Breakthroughs occur when a person restructures the problem, thereby recognizing that one is exploring the wrong space. This is the creative side of design and invention. Incremental enhancements will not get us there.Barriers to Great InnovationDramatic new innovation has some fundamental characteristics that make it inappropriate for judgment through testing. People resist novelty. Behavior tends to be conservative. New technologies and new methods of doing things usually take decades to be accepted - sometimes multiple decades. But the testing methods allassume that one can make a change, try it out, and immediately determine if it is better than what is currently available.There is no known way to tell if a radical new idea will eventually be successful. Here is where great leadership and courage is required. History tells us of many people who persevered for long periods in the face of repeated rejection before their idea was accepted, often to the point that after success, people could not imagine how they got along without it before. History also tells us of many people who persevered yet never were able to succeed. It is proper to be skeptical of radical new ideas.In the early years of an idea, it might not be accepted because the technology isn't ready, or because there is a lot more optimization still to be done, or because the audience isn't ready. Or because it is a bad idea. It is difficult to determine which of those reasons dominates. The task only becomes easy in hindsight, long after it becomes established.These long periods between formation and initial implementation of a novel idea and its eventual determination of success or failure in the marketplace is what defeats those who wish to use evidence as a decision criterion for following a new direction. Even if a superior way of doing something has been found, the automated test process will probably reject it, not because the idea is inferior, but because it cannot wait decades for the answer. Those who look only at test results will miss the large payoff.Of course there are sound business reasons why ignoring potentially superior approaches might be a wise decision. After all, if the audience is not ready for the new approach, it wouldinitially fail in the marketplace. That is true, in the short run. But to prosper in the future, the best approach would be to develop and commercialize the new idea to get marketplace experience, to begin the optimization process, and to develop the customer base. At the same time one is preparing the company for the day when the method takes off. Sure, keep doing the old, but get ready for the new. If the company fails to recognize the newly emerging method, its competitors will take over. Quite often these competitors will be a startup that existing companies ignored because what they were doing was not well accepted, and in any event did not appear to challenge the existing business: see "The innovator's dilemma."Gestural, multi-touch interfaces for screen-driven devices and computer games are good examples. Are these a brilliant new innovation? Brilliant? Yes. New? Absolutely not. Multi-touch devices were in research labs for almost three decades before the first successful mass-produced products. I saw gestures demonstrated over two decades ago. New ideas take considerable time to reach success in the marketplace. If an idea is commercialized too soon, the result is usually failure (and a large loss of money).This is precisely what the Apple designer of my opening paragraph had done. What I was shown was a portable computer designed for schoolchildren with a form factor unlike anything I had ever seen before. It was wonderful, and even to my normally critical eye, it looked like a perfect fit for the purpose and audience. Alas, the product got caught in a political fight between warring Apple divisions. Although it was eventually released into the marketplace, the fight crippled its integrity and it was badly executed, badly supported, and badly marketed.The resistance of a company to new innovations is well founded. It is expensive to develop a new product line with unknown profitability. Moreover, existing product divisions will be concerned that the new product will disrupt existing sales (this is called "cannibalization"). These fears are often correct. This is a classic case of what is good for the company being bad for an existing division, which means bad for the promotion and reward opportunities for the existing division. Is it a wonder companies resist? The data clearly show that although a few new innovations are dramatically successful, most fail, often at great expense. It is no wonder that companies are hesitant - resistant - to innovation no matter what their press releases and annual reports claim. To be conservative is to be sensible.The FutureAutomated data-driven processes will slowly make more and more inroads into the space now occupied by human designers. New approaches to computer-generated creativity such as genetic algorithms, knowledge-intensive systems, and others will start taking over the creative aspect of design. This is happening in many other fields, whether it be medical diagnosis or engineering design.We will get more design without designers, but primarily of the enhancement, refinement, and optimization of existing concepts. Even where new creative artificial systems are developed, whether by neural networks, genetic algorithms, or some yet undiscovered method, any new concept will still face the hurdle of overcoming the slow adoption rate of people and of overcoming the complex psychological, social, and political needs of people. T o do this, we need creative designers, creative business people, and risk takers willing to push the boundaries.New ideas will be resisted. Great innovations will come at the cost of multiple great failures.Design without designers? Those who dislike the ambiguity and uncertainty of human judgments, with its uncertain track record and contradictory statements will try to abolish the human element in favor of the certainty that numbers and data appear to offer. But those who want the big gains that creative judgment can produce will follow their own judgment. The first case will bring about the small, continual improvements that have contributed greatly to the increased productivity and lowering of costs of our technologies. The second case will be rewarded with greatfailures and occasional great success. But those great successes will transform the world.不需要设计师的设计唐·诺曼我永远也不会忘记我第一次向人们介绍优秀产品设计的魅力的经历，那时候我刚刚到苹果公司，还在逐渐的学习工作上的事务。
工业设计外文文献翻译及原文知识讲解
工业设计外文文献翻译及原文The impact of “3r” principles to industrial designAbstractWhile industrial design creates modem life and living surroundings for people，it also accelerates the exhaustion of the natural resources and the energy resources．Besides，it has done harm to the ecological balance，and threatened the existence and the sustainable development of human beings．Confront with this situation，the strategy of sustainable development，proposed in 1990s，is accepted by many people．Recycling economy and its key point，“3r” principle，were born for this situation and become important principle in all kinds of economic activities and in the area of design and manufacture．By decoding the connotation of “3r” principle，the article analyzes the influence and the guidance over industrial design of “3r” principle．Furthermore，the article tries to discuss the conception of redesign，which is the extension of the “3r” principle in the area of industrial design，and explicates 4R principle of industrial design for recycling economy at last．Key words3 R principle；industrial design；recycling economy；Redesign1 IntroductionIndustrial design as a cross-cutting technology and the arts disciplines， it is closely related to the economy and to maintain its development and progress of society. It can be summarized： First， it services for industrial mass production， making industrial products enhance the value and value-added. Second， It leads the fashion， to effectively stimulate consumption， so that consumers not only use the product at the same time， but also enjoy the new technology and material； Third， it puts technology to link up with the market， making products enhance competitiveness； Last but not the least， it can bring the innovation into the enterprise. Therefore，the economic development needs industrial design which has become indispensable to the country's economic construction .However， along with the traditional industrial design creating high-quality modern lifestyle and living environment and promoting economic development ，it also speeds up the consumption of resources and energy. What is more ，it dose harm to the ecological balance of the Earth and brings about a serious of great damage to human survival and sustainable development. Especially the excessive commercialization of industrial design， utilitarian and excessive pursuit of profit， the implementation of "merchandise has plans to abolish thesystem" without taking into account production， use， process waste， such as the environment， the impact of resources. It can be said that people are in inappropriate and excessive consumption patterns of life， the industrial design objectively becomes essential medium to encourage people to uncontrolled consume， which is countered to the essence of industrial design—creating a science and healthy way of life.Facing the threat of human survival and sustainable development， in the 20th century，people began to question the sustainable development of humanity ，to carry out a profound reflection on sustainable development and to put forward a suitable model of circular economy ，the principle of circular economy is “3r” (i.e. Reduce， Reuse， Recycle) which is of great significance to the implementation and promotion of socio-economic stability，sustainable development Against this background， the concept of sustainable development into rapid economic development is inextricably linked to the design， based on this ongoing exploration and practice. “3r” principles intended to sort out this article on various aspects of industrial design and the guiding role，and attempts to explore the “3r” principles of industrial design at the extension.2 Cycle economic model and the principle of “3r”Economy is engaged in production， consumption and reproduction activities， which is to meet human material needs of their own material .Recycling economy is considered following the original economy， the agricultural economy， industrial economy after the time of the post-industrial economy， with the industrial economy is different between the resources and environment relationship. Following the economic cycle refers to the natural ecosystem of the material circulation and energy flow reconstruction of the economic system so that it harmoniously into the natural ecosystems of the material energy recycling process to product clean production， resource recycling and efficient recycling characterized eco-economic development patterns， also known as eco-economy， green economy.2.1 The relationship between economic model， environment and the resourcesHuman survival and economic activities rely on the resources and the environment. On one hand ，it is the source of the human beings material system； on the other hand， it bears the economic activities of human waste generated by the various roles. The Earth can provide resources but are limited， even though it must have the ability to purify， however it is subject to human economic activity the ability of emissions is also limited.Industrial economic development patterns are from "One Product One resource pollution" posed by one-way flow of material and an open economy， this openness has led to a global depletion of resources and waste， as well as the serious deterioration of the ecological environment.Circular economy development pattern is from "one of resources of renewable resources，one of green products" posed by the material energy of the closed-loop feedback loop process，this closed loop system， can maintain economic production of low， high-quality， low-waste， which will be economic activity of natural resources and environmental impacts to minimize damage.2.2 Interpretation of the circular economy mode “3r” principle“3r” principle is the basic manifestation of the economic cycle， and its specific contents are as follows："Reduction" principle is the first principle of circular economy， that is the source of control method， which requires the source of economic activity - the design stage， pay attention to the use of resources-saving and pollution reduction requirements with fewer resources to achieve the established purpose of the production or consumption In the production areas， usually the energy-saving production processes， materials and conservation of resources， the products of small size and lightweight， and easy and simple packaging requirements in order to achieve the purpose of reducing waste emissions； In the consumer area， reduction of the supremacy of the principle of a change in consumer lifestyles and advocate moderate consumption and green consumption. "Reuse" principle is the second principle of circular economy， that is， process control methods， with the aim to improve the products and resources use efficiency， it calls for product design to initial the form of packaging for multiple items to prevent premature become waste. In the design， to the use of standard-sized parts， repair and upgrade in order to replace， thus prolonging the service life of products； In the consumer area， to promote the purchase of durable consumer goods， to reduce the use of disposable products， such as after-sales service by strengthening the means to extend the product life as possible and not waste."Recycling" principle is the third principle of circular economy， that is， terminal control method of production and consumption in the process of waste generated， through the "resources" of the means of its re-processing of raw materials can be re-used or product， put it back on consumption. Resources of the so-called class of resources usually include the originaland secondary resources. The original class of resources is the waste of resources after the formation of the same with the original products， sub-resource is the waste of resources into different types of after the new products. To promote waste recycling economy will be the source of the original and sub-class of combining resources in order to fully realize the recycling use of resources.3. The impact of the “3r” principle of to industrial design“3r” principle is not only on products from the design， production， sales， use，disposal and so on throughout the life cycle have an impact on all aspect， but also on the industrial design itself， a more extensive and profound changes：3.1 The impact of design conceptIn modern industrial economy， the product design is often to serve the people， just from the people to meet needs and solve the problem as the starting point， and do not consider the follow-up products， use of resources and energy consumption and emissions on the environment and other ecological problems. “3r” principle in the design co ncept under the influence from the "people-oriented" towards the "harmony between man and nature" of green design， while respecting the needs of people， but also consider the safety of the ecosystem. Cycle economic model of the industrial design under the design concept， put people and nature live in harmony and common development in the first place， the use of systems theory and Calibration of all acts of industrial design， from product design at the beginning of the macro-environment had priority to consider and pay attention to the coordination of products that run the various elements of the process in order to achieve system optimization. Here， the environmental factors are the starting point of the whole design and end points， through the design， efforts to improve and reduce the products in the production， use， recycling process， such as the adverse impact of the environment. So Green Design Products are in the "harmony between man and nature" under the guidance of thought to the harmonious development of man and nature， the principle of human - machine system one considers the environment， a comprehensive optimization of the industrial design of a new concept.3.2 The impact of design styleSimple is an aesthetic pursuit of extremists on the design of easy style， popular in the 20th century， in the United States age 80. If we say that in the industrial economic model， the simple style of product design aesthetic is a subjective pursuit of people， then in the recycling economy mode， the structure of the simplest and most parsimonious of the materials， themost beautiful modeling， the most pristine appearance simplicity of product design，sustainable development concept is a concrete manifestation. “3r” Products doctrine of the meaning of this simple style more in-depth， specific， practical significance.First， the premise of ensuring the functionality as far as choice of materials can be recycled， such as biological materials， so less material on refined， appropriate； Second，to promote. Small is beautiful ". Less Is More"， the lightweight and pleasant form of products. Third， the design features of the object collation， evaluation， definition， must always focus on the merger， to simplify， optimize， and makes the core functions briefly products；Fourth， the product is intended to be simple and clear language； Fifth， the structure of simple， easy to create； Sixth， the choice of degradable material， the structure of easy solutions， such as withholding together.3.3 The impact of design methodThe impact of t he “3r” principle and under the guidance of the implementation of green design methods are： modular design， removable design， recyclable design， long-life design.Modular design is at a certain range of different functions or different functions the same performance， different specifications of the products on the basis of functional analysis， and design into a series of functional modules， through the selection and combination of modules can constitute different products to designed to meet the different needs of the Ways. The benefits of modular design： First， make products with good performance Recycling demolition， settled design different types of products and waste of resources； Second， it will be able to be easy to use or duplicate the functions of independent recovery， enhance the versatility of the components， once the end-of-life products， they can re-use or recycling；Third， improve the repair of products can extend the life of the product.Product design is removable at the design stage， so that parts of the Products has a good performance of the demolition. Conducive to the re-use of components or recycled materials to save not only protect the environment and Materials. The demolition of the design requirements， Product First， connect the various parts and components， as far as possible the use of detachable connection， such as threaded connections， unified type fasteners，reducing the number of fasteners， try not to use welding， riveting， bonding and other non-removable the connection； Second， in the selection and processing of raw materials， thedemolition of the connection； to use and reuse of recyclable materials， the types of materials， such as less as possible.Recyclable design refers to product design， to take full account of the various materials Product components the possibility of recycling， recovery treatment， recycling and product recovery of costs related to a series of questions， thus saving materials and reducing waste，minimum of environmental pollution for the purpose of a design method. Long-life design is the design of products based on life in the economic indicators to ensure that products， value and environmental requirements at the same time try to make our products to extend the life to achieve the slow resource consumption of a design method. Specifically include the following：First， improving product reliability and durability； Second， products are easy to repair and maintenance； Third，using standard， modular product structure3.4 The impact of design material“3r” pri nciple in guidance and norms， product design， material selection should be taken into consideration： First of all， minimize the use of materials. Try using high quality materials to enhance the service life of products； the prohibition of the use of contaminated material against big， look for the corresponding sound material substitution； Reuse as much as possible the use of recyclable materials. Secondly， the preferred sound of the ecological environment of the material， after the preferred decomposition of waste and the natural world to absorb the material， preferred low power， low cost， low-polluting materials， preferred easy processing， and processing of non-polluting or less polluting materials， preferred materials recycling. Finally， to reduce the use of the types of materials in order to reduce the cost of Recycling Materials； maintain original material， as far as possible the use of simple materials， the use of alloy materials， to avoid material harm to the environment of the surface treatment； Marked parts Products material composition for the materials to facilitate recycling and so on.4. From “3r” to 4RIn the recycling economy mode， the product life cycle from the previous end-of-life for the end product， after the extension to the end-of-life recycling. It should be noted that starting from the waste products for the consideration of a second use for them， so that the product design is no longer a product before， but the other products. Therefore， the design process we will call it "re-engineering (Redesign)"4.1 The concept of re-engineeringThe so-called re-engineering， that is， through the product components as well as their overall utilization of the re-design method to save resources. Given the United Kingdom Environmental Design Alliance is defined as： "Materials by Product， the structure of a meaningful way to re-use， in order to save resources for the purpose of the premise， to extend the product life cycle， and tap the potential ecological value of the design method." In short，the product re-engineering refers to the product life cycle after the re-use design.Whether they are re-engineering the design of a new trend， or the design of a self-activity changes， which are related to the sustainable development strategy in line belong to the scope of green design. If it is said that green design is usually considered the entire product life-cycle environmental impact， and re-design considerations are at the end of product life-weeks to reduce the environmental impact of problem，it is the “3r” principle in the extension of the field of industrial design. Therefore， the re-engineering in conjunction with the “3r” principle， as a mode of circular economy 4R principles of industrial design.4.2 The form of re-engineeringProduct re-engineering is aimed at new products to effectively use the original parts and components products and materials. Product re-engineering have a variety of forms， for the same product re-engineering can have a variety of forms， can be divided into assimilation and alienation of the re-engineering.Assimilation refers to re-design is a before and after re-engineering products， have been recycling their own re-engineering of the parts not changed before and after. For example，before the re-design car audio， re-engineering the home was converted into sound.Alienation refers to the re-engineering re-design before and after are different products，re-use of components was necessary in order to be used transformation. For example， re-engineering before the cell phone components， into a walkie-talkie after the re-engineering of an important part of； In another example， the re-engineering of old jeans before， by re-engineering can be turned into shorts， vest and so on.5. ConclusionsCircular economy is to achieve sustainable human development of new economic development model，“3r” principle is the core substance of the economic cycle， the idea of circular economy is the fundamental expression. "Re-design" are able to make the best of “3r” in the extension of the field of industrial design and development， is a matter of deep study andpractice the new task， it should be，together with the “3r” principle， become a model of circular economy are industrial 4R principles of design.As the international chairman of the Federation of Societies of Industrial Design， Mr. Peter said "the design of human development as an important factor， with the exception of self-destruction might be the ruin of mankind， human arrival may also become a shortcut to a better world." Today， in the framework of national sustainable development strategies， the role of industrial design is changing， and actively looking for a new direction for the development of circular economy at all levels play a role. Industrial design will become a powerful for cycling of our country economic.“3r”原则对的工业设计的影响摘要在工业设计为人类创造了现代生活和生活环境的同时，也进一步加速自然资源和能源资源的消耗。
工业设计专业英语（第3版）lesson26文章翻译
The marketplace demands more. Today, the material o en becomes the product. We know that materials can help to differen ate our product’s character, add value, enhancoer mpaenrfce and make the difference between success and failure. In a world where new processes and new
Today, we do not need a vast working knowledge of material and processes. All we need is to know how to find that knowledge. And most of it exists within the framework of IDSA, through the experiences of its members, their personal contacts and resources. The networking, programs and educa on of IDSA’s special Interest Sec on on Materials and Processed tap this knowledge base and put the informa on we need literally at our finger ps.
工业设计外文翻译---不需要设计师的设计
Design Without Designers网站截图：/baidu?word=%B9%A4%D2%B5%C9%E8%BC%C6%D3%A2%CE%C4%CE%C4%CF%D 7&tn=sogouie_1_dg原文：Design Without DesignersI will always remember my first introduction to the power of good product design. I was newly arrived at Apple, still learning the ways of business, when I was visited by a member of Apple's Industrial Design team. He showed me a foam mockup of a proposed product. "Wow," I said, "I want one! What is it?"That experience brought home the power of design: I was excited and enthusiastic even before I knew what it was. This type of visceral "wow" response requires creative designers. It is subjective, personal. Uh oh, this is not what engineers like to hear. If you can't put a number to it, it's not important. As a result, there is a trend to eliminate designers. Who needs them when we can simply test our way to success? The excitement of powerful, captivating design is defined as irrelevant. Worse, the nature of design is in danger.Don't believe me? Consider Google. In a well-publicized move, a senior designer at Google recently quit, stating that Google had no interest in or understanding of design. Google, it seems, relies primarily upon test results, not human skill or judgment. Want to know whether a design is effective? Try it out. Google can quickly submit samples to millions of people in well-controlled trials, pitting one design against another, selecting the winner based upon number of clicks, or sales, or whatever objective measure they wish. Which color of blue is best? Test. Item placement? Test. Web page layout? Test.This procedure is hardly unique to Google. has long followed this practice. Years ago I was proudly informed that they no longer have debates about which design is best: they simply test them and use the data to decide. And this, of course, is the approach used by the human-centered iterative design approach: prototype, test, revise.Is this the future of design? Certainly there are many who believe so. This is a hot topic on the talk and seminar circuit. After all, the proponents ask reasonably, who could object to making decisions based upon data?Two Types of Innovation: Incremental Improvements and New ConceptsIn design—and almost all innovation, for that matter—there are at least two distinct forms. One isincremental improvement. In the manufacturing of products, companies assume that unit costs will continually decrease through continual, incremental improvements. A steady chain of incremental innovation enhances operations, the sourcing of parts and supply-chain management. The product design is continually tinkered with, adjusting the interface, adding new features, changing small things here and there. New products are announced yearly that are simply small modifications to the existing platform by a different constellation of features. Sometimes features are removed to enable a new, low-cost line. Sometimes features are enhanced or added. In incremental improvement, the basic platform is unchanged. Incremental design and innovation is less glamorous than the development of new concepts and ideas, but it is both far more frequent and far more important. Most of these innovations are small, but most are quite successful. This is what companies call "their cash cow": a product line that requires very little new development cost while being profitable year after year.The second form of design is what is generally taught in design, engineering and MBA courses on "breakthrough product innovation." Here is where new concepts get invented, new products defined, and new businesses formed. This is the fun part of innovation. As a result, it is the arena that most designers and inventors wish to inhabit. But the risks are great: most new innovations fail. Successful innovations can take decades to become accepted. As a result, the people who create the innovation are not necessarily the people who profit from it.In my Apple example, the designers were devising a new conception. In the case of Google and Amazon, the companies are practicing incremental enhancement. They are two different activities. Note that the Apple product, like most new innovations, failed. Why? I return to this example later.Both forms of innovation are necessary. The fight over data-driven design is misleading in that it uses the power of one method to deny the importance of the second. Data-driven design through testing is indeed effective at improving existing products. But where did the idea for the product come from in the first place? From someone's creative mind. Testing is effective at enhancing an idea, but creative designers and inventors are required to come up with the idea.Why Testing Is Both Essential and IncompleteData-driven design is "hill-climbing," a well-known algorithm for optimization. Imagine standing in the dark in an unknown, hilly terrain. How do you get to the top of the hill when you can't see? Test the immediate surroundings to determine which direction goes up the most steeply and take a step that way. Repeat until every direction leads to a lower level.But what if the terrain has many hills? How would you know whether you are on the highest? Answer: you can't know. This is called the "local maximum" problem: you can't tell if you are on highest hill (a global maximum) or just at the top of a small one.When a computer does hill climbing on a mathematical space, it tries to avoid the problem of local maxima by initiating climbs from numerous, different parts of the space being explored, selecting the highest of the separate attempts. This doesn't guarantee the very highest peak, but it can avoid being stuck on a low-ranking one. This strategy is seldom available to a designer: it is difficultenough to come up with a single starting point, let alone multiple, different ones. So, refinement through testing in the world of design is usually only capable of reaching the local maximum. Is there a far better solution (that is, is there a different hill which yields far superior results)? Testing will never tell us.Here is where creative people come in. Breakthroughs occur when a person restructures the problem, thereby recognizing that one is exploring the wrong space. This is the creative side of design and invention. Incremental enhancements will not get us there.Barriers to Great InnovationDramatic new innovation has some fundamental characteristics that make it inappropriate for judgment through testing. People resist novelty. Behavior tends to be conservative. New technologies and new methods of doing things usually take decades to be accepted - sometimes multiple decades. But the testing methods all assume that one can make a change, try it out, and immediately determine if it is better than what is currently available.There is no known way to tell if a radical new idea will eventually be successful. Here is where great leadership and courage is required. History tells us of many people who persevered for long periods in the face of repeated rejection before their idea was accepted, often to the point that after success, people could not imagine how they got along without it before. History also tells us of many people who persevered yet never were able to succeed. It is proper to be skeptical of radical new ideas.In the early years of an idea, it might not be accepted because the technology isn't ready, or because there is a lot more optimization still to be done, or because the audience isn't ready. Or because it is a bad idea. It is difficult to determine which of those reasons dominates. The task only becomes easy in hindsight, long after it becomes established.These long periods between formation and initial implementation of a novel idea and its eventual determination of success or failure in the marketplace is what defeats those who wish to use evidence as a decision criterion for following a new direction. Even if a superior way of doing something has been found, the automated test process will probably reject it, not because the idea is inferior, but because it cannot wait decades for the answer. Those who look only at test results will miss the large payoff.Of course there are sound business reasons why ignoring potentially superior approaches might be a wise decision. After all, if the audience is not ready for the new approach, it would initially fail in the marketplace. That is true, in the short run. But to prosper in the future, the best approach would be to develop and commercialize the new idea to get marketplace experience, to begin the optimization process, and to develop the customer base. At the same time one is preparing the company for the day when the method takes off. Sure, keep doing the old, but get ready for the new. If the company fails to recognize the newly emerging method, its competitors will take over. Quite often these competitors will be a startup that existing companies ignored because what they were doing was not well accepted, and in any event did not appear to challenge the existing business: see "The innovator's dilemma."Gestural, multi-touch interfaces for screen-driven devices and computer games are good examples. Are these a brilliant new innovation? Brilliant? Yes. New? Absolutely not. Multi-touch devices were in research labs for almost three decades before the first successful mass-produced products.I saw gestures demonstrated over two decades ago. New ideas take considerable time to reach success in the marketplace. If an idea is commercialized too soon, the result is usually failure (and a large loss of money).This is precisely what the Apple designer of my opening paragraph had done. What I was shown was a portable computer designed for schoolchildren with a form factor unlike anything I had ever seen before. It was wonderful, and even to my normally critical eye, it looked like a perfect fit for the purpose and audience. Alas, the product got caught in a political fight between warring Apple divisions. Although it was eventually released into the marketplace, the fight crippled its integrity and it was badly executed, badly supported, and badly marketed.The resistance of a company to new innovations is well founded. It is expensive to develop a new product line with unknown profitability. Moreover, existing product divisions will be concerned that the new product will disrupt existing sales (this is called "cannibalization"). These fears are often correct. This is a classic case of what is good for the company being bad for an existing division, which means bad for the promotion and reward opportunities for the existing division. Is it a wonder companies resist? The data clearly show that although a few new innovations are dramatically successful, most fail, often at great expense. It is no wonder that companies are hesitant - resistant - to innovation no matter what their press releases and annual reports claim. To be conservative is to be sensible.The FutureAutomated data-driven processes will slowly make more and more inroads into the space now occupied by human designers. New approaches to computer-generated creativity such as genetic algorithms, knowledge-intensive systems, and others will start taking over the creative aspect of design. This is happening in many other fields, whether it be medical diagnosis or engineering design.We will get more design without designers, but primarily of the enhancement, refinement, and optimization of existing concepts. Even where new creative artificial systems are developed, whether by neural networks, genetic algorithms, or some yet undiscovered method, any new concept will still face the hurdle of overcoming the slow adoption rate of people and of overcoming the complex psychological, social, and political needs of people. To do this, we need creative designers, creative business people, and risk takers willing to push the boundaries. New ideas will be resisted. Great innovations will come at the cost of multiple great failures.Design without designers? Those who dislike the ambiguity and uncertainty of human judgments, with its uncertain track record and contradictory statements will try to abolish the human element in favor of the certainty that numbers and data appear to offer. But those who want the big gains that creative judgment can produce will follow their own judgment. The first case will bring about the small, continual improvements that have contributed greatly to the increased productivity andlowering of costs of our technologies. The second case will be rewarded with great failures and occasional great success. But those great successes will transform the world.译文不需要设计师的设计唐·诺曼我永远也不会忘记我第一次向人们介绍优秀产品设计的魅力的经历，那时候我刚刚到苹果公司，还在逐渐的学习工作上的事务。
专外-课文翻译--工业设计
（6）·(Twentieth-century··industrial nations)20世纪意大利设计仅仅是意大利当代文化、政治、社会和经济事物的一个方面。
流行的大批生产的家具、装饰性的家用品、家用电器、办公设备、汽车以及后来的时装设计及服饰使得意大利在当代物质文化世界中获得如此重要的地位,从本质上来讲,这些事物是意大利寻求现代化以及力争在本世纪使自己现代化工业国家之一的反映。
（9）·(Markers and colored pencils ideal ··any drawing surface）马克笔和彩铅既是设计过程中最理想的工具，又是最终表现效果中最理想的工具。
由于很多的草图是画在薄的描图纸上的，在上面涂以水彩和加以蛋黄的颜料是不合适的,因为它们会使纸张弯曲变形。
马克笔能过迅速风干,并且它不会使纸张变形。
马克笔可以和彩铅一起快速的使用于任何图画的表现。
·（Neither extensive practice··as casein and tempera)有了这两种上色工具,既不需要过多的练习，也不需要高超的技巧，这两种方法简单明了。
通过对这两种方法的熟悉,你的工作速度或许能得到很大的提高。
这种上色的方法比排刷的上色方法以及大多数学生和专业人士在某种程度上都熟悉的上色方法来说要更快更容易掌握。
水彩以及其他排刷的优点以及精细程度是用马克笔和彩铅也能够实现的.水彩的混合和叠加以及喷绘技术是可以被模仿的，就好像诸如使用酪蛋白或加蛋黄的颜料也可以获得高光效果一样。
·（Markers and colored pencils are readily··and watercolor）马克笔可以很容易的买到，并且如今在专业的设计事务所里它大概是应用最为广泛的上色工具—-比加蛋黄的颜料的画法和水彩应用更为广泛.·（A variety of marker··or toned point paper）在专门经营艺术和绘画工具的商店里可以买到何种各样的马克笔品牌。
工业设计包豪斯设计外文翻译
毕业设计（论文）外文文献翻译译文题目 德国包豪斯设计与未来设计趋势专 业 工业设计 班 级 1班 姓 名 朱 灿 学 号 2011403030123 指导教师 郭庆机械工程学院JINGCHU UNIVERSITY OF TECHNOLOGYGermany Bauhaus design and Future Design Trend【Abstract】German Bauhaus had a significant influence on the modern design education, meanwhile, it established the foundation of the leading position in the world for German industrial design. Through analyzing on current industrial design conditions from different countries, art design is considered as the main part of industrial design. This paper reviewed the last 10 years’ development of industrial design program in Zhejiang University of Science and Technology. The industrial design program have taken considerable achievements in many fields, such as the practice of Germany model, disciplines construction, teaching reform, manufactures & college cooperation, project teaching and design competitions. And You cannot ignore the industrial design ten trend 【Keywords】Bauhaus, industrial design, project teaching, practice ，10 Industrial Design Trends1. German Bauhaus and industrial designIn 1919, the Bauhaus school had been built in Weimar, Germany. This have been called the “cradle of world industrial design”, the milestone in the art design history. Bauhaus believed that the foremost thing is letting the students explore their own design ways, rather than just teaching them the teachers’ ways; developing students’ in dependent and critical thinking ability rather than imposing certain design styles on them. Compared with other design schools that had similar education philosophies, Bauhaus had distinctive education philosophy. It took thorough reform on the traditional art design education system and established art design as a new professional discipline. Meanwhile, Walter Gropius, the founder of Bauhaus made “Unity of art and technology” as the dominant design education philosophy.One of Bauhaus initiative works is purifying the forms of general industrial products. Bauhaus stressed that the product forms should be designed based on basic geometric patterns such as cubes, squares and circles. The product forms and outlines should be simple and varied in different way s and follow abstract form principles and aesthetics. Because Bauhaus’s brave and aggressive exploring and reform, it took significant key influence on the forming of Modernism Art Style and made the Bauhaus design a world-wide reputation. Therefore Bauhaus became the milestone of modern art design history.American artist Joseph Sinel first mentioned the term of Industrial design in 1919. However in China, until 1983, the Ministry of Education had conformed industrial design discipline as the sample major of general colleges. The original name of the major is “Product Forming” for art students. In 1998 the national major category had been adjusted to be integrated into the international conventions. The “Product forming” major had removed the focus from th e product forms to the area of researching the human-product-environment relationships. The name had been replaced by “Industrial design” and the major had been set for both engineering and art education schools.Bauhaus had many top European artists at that time, such as Itten, Kandinsky, and Klee etc. They are famous abstract painters. Their teaching cultivated the Bauhaus students and contributed to the 20’s century art design. Most of famous industrial designers such as Philippe Starck, Marc Newson and yves béhar are graduated from the art design schools. Their success proved that the art design education is effective for industrial design education. The product form design is still an important aspect in undergraduate industrial design studies and the industrial design is an important component of current famous art design schools.Royal College of Art Norwegian Institute of Art and Design University of Duisburg-Essen, Politecnico di Milano, Hannover University of Applied Sciences and Arts (FH Hannover), their industrial design departments are belong to art and design schools.America: According to a survey of IDSA (The Industrial Designers Society of America) in 1998, there are 49 institutes that have industrial design undergraduate or graduate programs registered in IDSA list. Typical industrial design majors usually are set in art schools, which can grant bachelor degree in fine arts or science. Most of them got the certification of NASAD (National Association of Schools of Art and Design). Only 15 in the 49 schools did not get the certification. IDSA declared that 5 years later, only the certified the industrial design majors can get be recognized. There are 37 industrial design majors in universities, 6 in design colleges, 4 in art schools. This situation did not vary in current years.Asia: In Japan, industrial design majors also set in art schools or independent industrial design faculties, such as Tokyo Zokei University, Musashino Art University, Tama Art University, and University of Tsukuba etc. In Hongkong, The Hong Kong Polytechnic University has famous industrial design programs. In Taiwan, Shih Chien University, National Cheng Kung University,National Yunlin University of Science & Technology have famous industrial design programs. In mainland of China, Jiangnan University, Tsinghua University, Hunan University, Tongji University and the Guangzhou academic of fine arts all have their industrial design departments in the art design schools or departments.2 .10 Industrial Design Trends You Can't Ignore2.1Design For A CauseCompanies including Herman Miller and American Apparel are promoting their ideals through design. Yves Béhar's leaf lamp for Herman Miller (shown) uses a biomorphic grid of LEDs, which consume 40% percent less energy than fluorescent lights and last for 100,000 hours. And Nike plans to make its entire footwear line out of sustainable materials by 2010.2.2SimplexitySteve McCallion, executive creative director of Portland, Ore.-based industrial design firm Ziba Design, says there's a trend toward "simplexity," products that have many functions but are approachable, ergonomically correct and easy to use--like Apple's iPhone. The baby boomers have also propelled simplexity; as the generation ages, the need for easy-to-use, at-home medical equipment becomes greater. Ami Verhalen, director of industrial design at Madison, Wis.-based Design Concepts, says that in-home health care will be a huge driver for product innovation in theupcoming decade.2.3PersonalizationFrom Nike ID shoes to Build-a-Bear teddies, retailers are adding a "build your own" element to brands. Do it yourself--or DIY--serves as an important element of this trend. Publications like Ready Made magazine and books like designer Wendy Mullin's Sew U encourage consumers to put their own spin on things.2.4GlobalizationLike other industries, outsourcing has affected international design. Today a designer in Delhi might be working with a manufacturer in Columbus. Steve McCallion says that the globalization of product design has created Internet communities that enable more people to participate in the design process. Companies like Kid Robot can employ toy designers from Tokyo to Tucson with greater ease than ever.2.5OrnamentationIn fashion design, we're seeing a return to minimalism, but in home decor, ornate details are in fashion. For the first time in decades, wallpaper is in fashion, and the details are rich--brocades, velvets and jewel-tone colors. Long-forgotten textile designers like Florence Broadhurst and Vera Neumann are receiving attention from a new generation of design-savvy consumers.2.6Polarization Of DesignBig-box or luxury retailer? Many experts say that design has been polarized, with innovative products available at both the very high end (Neiman Marcus, Moss) and the very low end (Target, Ikea). Meanwhile, midrange retailers like Macy's suffer from lack of fresh, on-trend ideas. That isolates the huge chunk of the population that can afford something higher-end than the $200 Malm bed at Ikea but scoff at the price of a $16,000 Hastens mattress.2.7Pink DesignGadgets are a guy's game, right? Not if you consider the latest products with feminine mystique. Motorola released a lipstick pink Razr cellphone, and more recently, LG released a Prada phone. More and more manufacturers are creating sleeker, feminized versions of their clunky, chunky products, and both men and women are biting. Want proof of the feminization of product design? Just check out , which rates several items a day as "Geek chic" or "Just Plain Geeky."2.8Mass ImperfectionSome designers are creating intentionally flawed pieces, like designer Jason Miller's duct tape chair or Bodum's Pavina glassware collection, which uses mouth-blown double-walled glass, giving each piece a slight variation in height, thickness and weight. Whiskered and weathered textiles--on denim as well as furniture and tapestries--are more recognizable examples of intentional imperfection in production.2.9CraftAs mass retailers like Target become more design-focused, there's a countertrend of independent manufacturers and designers creating one-off, heirloom pieces. Where to find these limited-edition treasures? Artisan e-commerce sites like , classical craft companies like Heath Ceramics and modernist design houses such as Design Within Reach.2.10Focus On The Other 90%Anthony Pannozzo, vice president of design strategy at Waltham, Mass.-based firm Herbst LaZar Bell, says that well-designed products are available to only 10% of the world's population. However, more and more designers are starting to cater to consumers in Africa, Asia and Latin America.【References】[1] S Z Wang. “A History of Modern Design”, China Youth Press, Beijing, 2002[2] D.S. Yang. “A Discussion of The Differences in Industrial Design Education between China and Germany from th e Workshop Project Practice”, Journal of Hefei University (Natural Sciences), 2006:21-22[3] Rosson M.B, J.M.Carroll. “Usability Engineering: Scenario-Based Development of Human-Computer Interaction”, San Francisco:Morgan Kaufmann, 2002[4] Kevin N. Otto, Kristin L Wood. “Product Design: Techniques in Reverse Engineering and New Product Development”, Tsinghua University Press, Beijing, 2003[5]《industrial design history》Herenke Beijing Institute of Technology Press[6]《The modern history of design》Wangshouzhi China Youth Press[7]《Product System Design》Wuxiang China Light Industry Press[8]《Design of products》magazine[9] L. Axon, K. Garry etc.，An Evaluation of CFD for Modeling the Flow Around Stationary and Rotating Isolated Wheel, SAE 980034[10] N. Horinouchi, Y. Kato etc., Numerical Investigation of V ehicle Aerodynamics with Overlaid Grid System, SAE 950628[11] U. B. Mehta, Some Aspects of Uncertainty in Computational Fluid Dynamics Results, Journal of Fluids Engineering Transactions of the ASME, Dec. 1991, V ol. 113, pp538 - 543[12] STAR-CD User Guide Version 3.10, Computational Dynamics Limited 1999[13] STAR-CD Tutorial Manual V ol. 1 Tutorial 1 ~ Tutorial 7 Version 3.10, Computational Dynamics【中文翻译】德国包豪斯设计与未来设计趋势摘要德国包豪斯有显著的影响,与此同时,现代设计教育奠定了基础,它处于世界领先地位的德国工业设计。
工业设计概论全英文讲解学习
Introduction to Industrial DesignDesign is a particular human beings in order to achieve the purposes of the creative activities, which includes all man-made goods in the formation process. Industrial design concepts: the current widely used definition of the international Federation of Associations of Industrial Design (ICSID) in 1980 for the annual meeting of the Paris industrial design under the amended definition: "the mass production of industrial products, by virtue of training, technical know-how , Experience and feelings and give visual materials, structure, shape, color, surface processing and decoration to a new quality and qualifications, called industrial design. "1.Traditional industrial designIndustrial design for the people truly understand and play a role in the outbreak of the industrial revolution, to the industrialized mass production conditions to develop. At that time, a large number of industrial products ugly, has seriously affected people's daily life, industrial design as a change in the situation at the time the inevitable means boarded the historical stage. The traditional industrial design refers to the means of production of industrial products conducted by the planning and design, so that with the use of achieving the best possible match between the creative activities. From this concept of the nature of industrial design: first, industrial design aims to obtain a product with the best match between people. This match, not only to meet the demand for use, but also with the physical, psychological and other areas to demand the right match, which precisely reflectsthe people-oriented design ideas. Second, the industrial design is a must? Quot; creative activities. "Industrial design of nature that it is a very broad coverage of the cross-integrate the science, get involved in the many areas of research disciplines, like the industrial society of the adhesive, so that the original Isolated disciplines such as: physics, chemistry, biology, marketing, aesthetics, ergonomics, sociology, psychology, philosophy, etc., mutual contact and mutual exchanges, the form of organic unity. Realization of the objective to reveal the natural The laws of science and subjective, dynamic and creative activities for the arts once again joined hands.2.Modern Industrial DesignTraditional industrial design is the core product design. Accompanied by a history of the development, design content also tends to the development of more extensive and in-depth. Now, the development of human society has entered a modern industrial society, brought about by the design of the material achievements of human existence and its status and way of life is affected by the past can not compare any era, modern industrial design, the concept of this came into being . Modern industrial design can be divided into two levels: general industrial design and narrow industrial design.General Industrial Design (Generalized Industrial Design) Means to achieve a particular purpose, from conception to the establishment of a practical implementation plan, with clear and that by means of a series of acts. It contains all the use of modern means of production and services in the design process. Narrow industrial design (Narrow lndustrial Design)Referring only to product design, that is, against man and nature in the relevance of the tools and equipment made by the response to the demand. In order to survive, including life and to maintain and develop the necessary such as tools, equipment and products, and other material and equipment carried out by design. Product design is the core of products on the user's body, the heart has a good affinity with the match.Narrow the definition of industrial design and industrial design of the traditional definition is the same. As industrial design since have always been based on product design, product design often referred to as industrial design.Industrial Design CategoryAs the field of industrial design increasingly expanding, and in different areas but also has their own characteristics, we can from different angles on the field of industrial design division: 1. The existence of art as a form of classification:1.The existence of art as a form of classification:One-dimensional design, refers only to the design time for the variable; two-dimensional design, also known as graphic design, is targeted at the plane change the subject, such as graphics, text, trademarks, advertising design. Three-dimensional design, also known as three-dimensional design, such as product, packaging, construction and the environment; four-dimensional design, is accompanied by one-dimensional three-dimensional space time (that is, in the form of 3 +1) the design, such as stage design.2.From the human, natural and social correspondence between starting, inaccordance with the disciplines form the essence of the meaning of Category: Human, natural, social composition of the most basic relations between the circles and classification of the relationship generally is:◆ product design: the equivalent narrow indus trial design, 3D design is based;◆ environmental design: including all types of building design, urban and regional planning, construction plans, environmental engineering, etc.;◆ spread to the design of the language, text or graphics as the media and achieve the transfer activities carried out by design. According to the different media Kegui Wei two categories: the text and graphics as the medium of visual communication; language and. Audio media for dissemination of the hearing.3.In accordance with the concept of industrial design and to define Category: With the development of technology and the use of modern technology, industrial design and process design of the boundaries are becoming blurred mouth benefits, some of the original Arts and Crafts design of the design activities of both the industrial design features, such as furniture design and fashion design . Industrial design as a connecting bridge between technology and the market, the rapid expansion of commercial areas in all its aspects:◆ advertising design: including newspapers, magazines, posters, brochures, trademarks, etc.;◆ display design: including the pavement, Showcase, Showcase, signs, exhibitions, advertising tower;◆ packaging design: including wrapping paper, packaging, label ling and packagingof goods;◆ binding design: including magazines, books, artwork, cartoons and layout design. Even in Zichengtiji in the field of construction, industrial design also play an increasingly important role.The content of Industrial DesignIndustrial design in the enterprise has broad application of space. Therefore, enterprises in the industrial design from the level of demand for industrial design point of view of the contents of the enterprises make better use of industrial design, to create greater value, will provide great convenience.1.2.Product Design Product Designindustrial design is the core of enterprise application design is the key link, it will achieve a change in the form of raw materials for a more valuable form. Industrial designers of the people through the physical, psychological, living habits, and so on all the natural attributes of the cognitive and social attributes, product features, performance, form, price, location of the use of the environment, with materials, technology, structure, technology , Shape, color, surface treatment and decoration, cost and other factors, from the social, economic and technical point of view ofcreative design, production and management in enterprises in achieving design quality assurance, under the premise that the product is a product enterprises, market Of goods, but also the ordinary people of supplies to customer needs and business benefits of perfect unity.2.Corporate image design (Corporate ldenlti-fication System, referred to CIS)Enterprise recognition system from a unified corporate philosophy, standardize enterprise behavior and consistent posed by the visual image. Through the CIS design, so that enterprises have the visual impact can be clearly shows that corporate personality, strength and confidence in enterprises is a manifestation. A successful business must be a cohesive internal and external consumers can trust and identity, thereby enhancing corporate reputation, and corporate management objectives and development goals.3.Environmental Design (and the interface between the hardware design) Industrial design as a communication and the environment (construction, transportatio n, room, shopping malls, streets……) between the interface language to intervene in environmental design. Through the different acts, objectives and the needs of awareness, to object to the design - kind of language, people and the environment for the financial - physical, to give a cordial and convenient, comfortable feeling. Focus on solving urban environmental design of human interface between the building and all the problems, such as: information, signal systems, environmental protection programmes, so as to also participate in solvingthe social life of the major issues.4.5.Design Management (Des; 8n Mana8ement, referred to DM)Design activities soon as the operation of enterprises in important part in project management, interface management, design management systems, such as the development of product line management, be good at using design tools, and implementing design-oriented thinking and behavior, and with the strategy or technological achievements Into a product or service process. Design management into the enterprise is an indispensable element for the success of enterprises to follow the design principles and strategies in the development of enterprises in production and business activities of various departments for guidance, to achieve the design objective, value-added products. Successful use of design management, will enable enterprises in the strategic planning stage to contain the operating strategy, strategic advantages for products and enterprises in the competition-set a good foundation.The ultimate aim of industrial design is to meet the physical and psychological needs of many of the largest. Industrial products, arts and crafts people is to meet production and daily needs, no doubt for the industrial design is modern services, to meet the demands of modern people. Therefore, it is first necessary to meet people's physical needs - product features. 1 cup must be able to drink water, a pen must be able to write, a bike must be able to travel, a truck must be able to load and so on. The first industrial design is aimed through the rational planning of productsdue to people more easily use them to better play its effectiveness. In research on the basis of product performance, industrial design also adopted a reasonable shape means so that products can have very spirit of the times, in line with performance, and coordination of environmental products form so that people can have the enjoyment of the United States.Industrial design and industrial modernization is the inevitable product of market competition, designed to target the mass production methods of industrialized products, industrial design of modern human life has a huge impact, but also constrained by the realities of production and living standards.Industrial design companies in the position and role:• Design is a bridge between enterprises and the market: On the one hand, production and technology into the market demand for products, on the one hand the market feedback to promote the development of enterprises enterprises. • • design is a means of value-added products: the biggest role in the enterprise is to raise the value-added products. The value of this additional material is not visible presence, more of the performance of the invisible. Appearance, product image • • Design is an important enterprise resources: good design enterprises will have a better reputation, making enterprises more dynamic, a company's development tools• • design integrity of the enterprise is to establish a means of visual image s: the visual image of business is to establish the appearance of the best brand image,which is the company a unique style.Industrial design creativity is a good product design the most important prerequisite for simplicity is an important indicator of good design, product design is a measure of applicability of another important criterion, a reasonable man-machine relations, human-computer interface harmony, their own language products should be good at self - Notes, and carefully handle every detail, emphasis on regional ethnic characteristics, contains cultural identity, attention to ecological balance, beneficial to the protection of the environment, product design of the eternal.Industrial design should pay attention to follow the following principles: the principle of creativity; principles of market demand; principle of giving priority to the user; business goals principle easy to grasp the principle of aesthetic principles, protection of ecological environment principles.Industrial design related to psychology, sociology, aesthetics, ergonomics, mechanical construction, photography, color science, methodology and design of the three constitute a basis for Into the United States, Europe, Japan and other developed countries for industrial design and industrial design definition of the development processU.S. industrial design information ageThe United States is the first country to enter the information age, information technology is the most developed countries. Whether in the computer hardware and software, or in the application of computer technology in all aspects of theworld's leading status. In particular, the popularity of the Internet, so that the United States more fully into society by the information industry as a leader of the new era. In the new economic, cultural background, the United States of industrial design from the beginning of the end of the 20th Century 80, great changes have taken place.At the same time, to Rowe as the representative of the U.S. pioneer in the design has passed away, despite their name to the design of some companies still exist, but these masters of the location of a number of new independent replaced by a design firm. The new design firm in terms of knowledge structure, services or design with the traditional means in the clear very different firms, because they firmly grasp the pulse of the information age, design and rapid expansion of business, established in the industrial sector Good reputation, the U.S. business magazine called American industry a new generation of heroes. The new design consulting company no longer well-known designer for the signs, but in a "design" the name of the word named, stressed that the design is a team event rather than individual work, such as the New York Smart Design, Chicago Design Logic, such as California's Lunar Design. In many cases, the person in charge of these companies are the first generation or second generation of European immigrants, and the famous Forgdesign is originally a German company, the new generation of designers to more European concept to the United States, which will U.S. advanced technology and the European deep historical and cultural traditions closer togetherso that the design of the United States in the information age has made a great leap forward. This is in California, particularly Silicon Valley, particularly conspicuous in this regard because there are many Europeans settled here, on the other hand is also here because of the emerging high-tech industry and the United States earlier in the design of machines predecessors did not have much contact. Here, the design of many new companies have been for Apple, and other high-tech companies. With the traditional industrial design firms to provide industrial products mainly different designs, the new design companies to be able to provide more comprehensive services, they can not only provide product design and engineering design of appearance, can also provide market research, consumer Investigation, human-computer research, public relations and corporate planning site design and maintenance, and other aspects of the services, and global activities. In fact, some new design company has established a global network of services to meet the increasing globalization of world economic trends. Industrial design such a change reflects the changes in the management of enterprises, more and more enterprises in the future in-house research organizations to reduce, instead of social cooperation, not only to reduce expenditure, but also the wider community to seek professional Resources cooperation. In addition, many enterprises to upgrade design as a business quality and to stimulate creative strategic management tool, not only confined to a single product design development activities, thereby greatly expanded the scope of application of industrial design. Given the design of a greater range of needs, design company personnel are notlimited to design, but more professional cooperation. In addition, the design company's design also means a lot because of a computer-aided design and revolutionary changes have taken place, SGI (Silicon Graphic) graphics workstations and Alias, Pro-Designer, such as industrial design software to design more flexible, fast, industrial design itself so And the high-tech.U.S. industrial design in the 1990s Another major change is the high-tech products, including computers, modern office equipment, medical equipment, communications equipment, and so became the main areas of industrial design. Industrial design in the high-tech humanity, in the process of commercialization has played an important role as a bridge. It is the efforts of designers, the previously daunting become high-tech day-to-day work and life indispensable partners.Headquartered in Portland, Oregon, the Ziba (ZIBA) design companies is considered the best international design companies. Ziba's design philosophy is simple to win, and stressed that the products of the plane, the company's product design is the attention to detail, the "God in the details of." At the same time, Ziba also designed the pursuit of fun and harmony through color, shape, details and graphic design products so that a cordial and pleasant and cute humor to Yasugongshang. Ziba companies in recent years with Microsoft, HP, Fujitsu, Intel and other companies to design a number of excellent products, the company developed for Microsoft's "natural" keyboard of its ease of use, human-computerinterface comfortable, unique and novel shape Users are welcome. Ziba also designed a large number of high-tech medical equipment, the design of such products by more concise and bright pieces of modeling to facilitate the operation and cleaning, and trying to make previously complex and daunting process of becoming a medical simple and easy. Ziba Design of the hemodialysis machines with clear, concise touch screen has replaced the previous complex controls and switches, automatic control and install the software, so that medical personnel can easily facilitate the operation, addition, since the use of a modular design, can also Easy entry, to provide on-site services.。
工业设计专业外文文献加翻译_图文(精)
李雁飞工设 10011011033010参考文献Future of Automotive Design &Materials 汽车设计与材料的未来Trends and Developments in Design and Materials 设计与材料的趋势与发展(译by李雁飞Renault Zoe Z.E. 雷诺 Zoe Z.E.Jan Willem van der Wiel Senior Consultant ATC 高级顾问 ATCKo-finanziert durch die EuropäischeUnion (EFREDie europäischeKommission investiert in Ihre ZukunftTABLE OF CONTENTS 目录TABLE OF CONTENTS 目录 2 1INTRODUCTION 介绍 3 2CURRENT SITUATION 现状 4 2.1Design 设计 4 2.1.1International 国际 4 2.1.2Design in The Netherlands 荷兰的设计 5 2.2Materials 材料 6 2.2.1International 国际 6 2.2.2Materials in The Netherlands 荷兰的材料 92.3Design &Materials 设计与材料 93FUTURE PERSPECTIVE 未来展望 10 3.1Design by Tiers 10 3.2Design trends 设计方向 10 3.2.1Inspired by nature 自然灵感 11 3.2.2Floating elements 113.2.3Sculpted surfaces 镂空表面 11 3.2.4Individuality 个性 12 3.2.5Femininity 女性化12 3.3.6Electric drive 电子驾驶 12 3.3.7Light design 灯光设计 123.3Materials 材料 13 3.3.1Intelligent materials 智能材料 13 3.3.2New conductive materials 新导体 14 3.3.3Materials for energy storage 能量存储物质 15 3.4Design&Materials 设计与材料 15 3.4.1Sustainability 耐受程度 15 3.4.2Downsizing 193.4.3Cost down 193.4.4Rapid manufacturing 高速制造 194RELEVANCE FOR THE DUTCH INDUSTRY 与荷兰工业的相关性 19 References:参考 211INTRODUCTION 介绍Design and Materials are two different worlds and still strongly related. Each very different in their being and both equally important in shaping the physical world around us. Design creates products and products are made of materials. Design gives functions to products and materials are chosen and formed to best incorporate those functions. Design can also relate to graphics and the virtual world observed on displays or advanced visualization techniques. This trend study however focuses on Design of the physical world, shaped in 3D. And since this trend study originates from the Automotive Technology Centre the subject of this focus is on automotive products 设计和材料是两个不同的世界,仍然密切相关。
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The impact of “3r” principles to industrial designAbstractWhile industrial design creates modem life and living surroundings for people，it also accelerates the exhaustion of the natural resources and the energy resources．Besides，it has done harm to the ecological balance，and threatened the existence and the sustainable development of human beings．Confront with this situation，the strategy of sustainable development，proposed in 1990s，is accepted by many people．Recycling economy and its key point，“3r” prin ciple，were born for this situation and become important principle in all kinds of economic activities and in the area of design and manufacture．By decoding the connotation of “3r” principle，the article analyzes the influence and the guidance over industria l design of “3r” principle．Furthermore，the article tries to discuss the conception of redesign，which is the extension of the “3r” principle in the area of industrial design，and explicates 4R principle of industrial design for recycling economy at last．Key words3 R principle；industrial design；recycling economy；Redesign1 IntroductionIndustrial design as a cross-cutting technology and the arts disciplines，it is closely related to the economy and to maintain its development and progress of society. It can be summarized：First，it services for industrial mass production，making industrial products enhance the value and value-added. Second，It leads the fashion，to effectively stimulate consumption，so that consumers not only use the product at the same time，but also enjoy the new technology and material；Third，it puts technology to link up with the market，making products enhance competitiveness；Last but not the least，it can bring the innovation into the enterprise. Therefore，the economic development needs industrial design which has become indispensable to the country's economic construction .However，along with the traditional industrial design creating high-quality modern lifestyle and living environment and promoting economic development ，it also speeds up the consumption of resources and energy. What is more ，it dose harm to the ecological balance of the Earth and brings about a serious of great damage to human survival and sustainable development. Especially the excessive commercialization of industrial design，utilitarian and excessive pursuit of profit，the implementation of "merchandise has plans to abolish the system"without taking into account production，use，process waste，such as the environment，the impact of resources. It can be said that people are in inappropriate and excessive consumption patterns of life，the industrial design objectively becomes essential medium to encourage people to uncontrolled consume，which is countered to the essence of industrial design—creating a science and healthy way of life.Facing the threat of human survival and sustainable development，in the 20th century，people began to question the sustainable development of humanity ，to carry out a profound reflection on sustainable development and to put forward a suitable model of circular economy ，the principle of circular economy is “3r” (i.e. Reduce，Reuse，Recycle) which is of great significance to the implementation and promotion of socio-economic stability，sustainable development Against this background，the concept of sustainable development into rapid economic development is inextricably linked to the design，based on this ongoing exploration and practice. “3r” principles intended to sort out this article on various aspects of industrial design and the guiding role，and attempts to explore the “3r” principles of industrial design at the extension.2 Cycle economic model and the principle of “3r”Economy is engaged in production，consumption and reproduction activities，which is to meet human material needs of their own material .Recycling economy is considered following the original economy，the agricultural economy，industrial economy after the time of the post-industrial economy，with the industrial economy is different between the resources and environment relationship. Following the economic cycle refers to the natural ecosystem of the material circulation and energy flow reconstruction of the economic system so that it harmoniously into the natural ecosystems of the material energy recycling process to product clean production，resource recycling and efficient recycling characterized eco-economic development patterns，also known as eco-economy，green economy.2.1 The relationship between economic model，environment and the resourcesHuman survival and economic activities rely on the resources and the environment. On one hand ，it is the source of the human beings material system；on the other hand，it bears the economic activities of human waste generated by the various roles. The Earth can provide resources but are limited，even though it must have the ability to purify，however it is subject to human economic activity the ability of emissions is also limited.Industrial economic development patterns are from "One Product One resource pollution" posed by one-way flow of material and an open economy，this openness has led to a global depletion of resources and waste，as well as the serious deterioration of the ecological environment.Circular economy development pattern is from "one of resources of renewable resources，one of green products" posed by the material energy of the closed-loop feedback loop process，this closed loop system，can maintain economic production of low，high-quality，low-waste，which will be economic activity of natural resources and environmental impacts to minimize damage.2.2 Interpretation of the circular economy mode “3r” principle“3r” principle is the basic manifestation of the economic cycle，and its specific contents are as follows："Reduction" principle is the first principle of circular economy，that is the source of control method，which requires the source of economic activity - the design stage，pay attention to the use of resources-saving and pollution reduction requirements with fewer resources to achieve the established purpose of the production or consumption In the production areas，usually the energy-saving production processes，materials and conservation of resources，the products of small size and lightweight，and easy and simple packaging requirements in order to achieve the purpose of reducing waste emissions；In the consumer area，reduction of the supremacy of the principle of a change in consumer lifestyles and advocate moderate consumption and green consumption. "Reuse" principle is the second principle of circular economy，that is，process control methods，with the aim to improve the products and resources use efficiency，it calls for product design to initial the form of packaging for multiple items to prevent premature become waste. In the design，to the use ofstandard-sized parts，repair and upgrade in order to replace，thus prolonging the service life of products；In the consumer area，to promote the purchase of durable consumer goods，to reduce the use of disposable products，such as after-sales service by strengthening the means to extend the product life as possible and not waste."Recycling" principle is the third principle of circular economy，that is，terminal control method of production and consumption in the process of waste generated，through the "resources" of the means of its re-processing of raw materials can be re-used or product，put it back on consumption. Resources of the so-called class of resources usually include the originaland secondary resources. The original class of resources is the waste of resources after the formation of the same with the original products，sub-resource is the waste of resources into different types of after the new products. To promote waste recycling economy will be the source of the original and sub-class of combining resources in order to fully realize the recycling use of resources.3. The impact of the “3r” principle of to industrial design“3r” principle is not only on products from the design，production，sales，use，disposal and so on throughout the life cycle have an impact on all aspect，but also on the industrial design itself，a more extensive and profound changes：3.1 The impact of design conceptIn modern industrial economy，the product design is often to serve the people，just from the people to meet needs and solve the problem as the starting point，and do not consider the follow-up products，use of resources and energy consumption and emissions on the environment and other ecological problems. “3r” principle in the design concept under the influence from the "people-oriented" towards the "harmony between man and nature" of green design，while respecting the needs of people，but also consider the safety of the ecosystem. Cycle economic model of the industrial design under the design concept，put people and nature live in harmony and common development in the first place，the use of systems theory and Calibration of all acts of industrial design，from product design at the beginning of themacro-environment had priority to consider and pay attention to the coordination of products that run the various elements of the process in order to achieve system optimization. Here，the environmental factors are the starting point of the whole design and end points，through the design，efforts to improve and reduce the products in the production，use，recycling process，such as the adverse impact of the environment. So Green Design Products are in the "harmony between man and nature" under the guidance of thought to the harmonious development of man and nature，the principle of human - machine system one considers the environment，a comprehensive optimization of the industrial design of a new concept.3.2 The impact of design styleSimple is an aesthetic pursuit of extremists on the design of easy style，popular in the 20th century，in the United States age 80. If we say that in the industrial economic model，the simple style of product design aesthetic is a subjective pursuit of people，then in the recycling economy mode，the structure of the simplest and most parsimonious of the materials，the mostbeautiful modeling，the most pristine appearance simplicity of product design，sustainable development concept is a concrete manifestation. “3r” Products doctrine of the meaning of this simple style more in-depth，specific，practical significance.First，the premise of ensuring the functionality as far as choice of materials can be recycled，such as biological materials，so less material on refined，appropriate；Second，to promote. Small is beautiful ". Less Is More"，the lightweight and pleasant form of products. Third，the design features of the object collation，evaluation，definition，must always focus on the merger，to simplify，optimize，and makes the core functions briefly products；Fourth，the product is intended to be simple and clear language；Fifth，the structure of simple，easy to create；Sixth，the choice of degradable material，the structure of easy solutions，such as withholding together.3.3 The impact of design methodThe impact of the “3r” principle a nd under the guidance of the implementation of green design methods are：modular design，removable design，recyclable design，long-life design.Modular design is at a certain range of different functions or different functions the same performance，different specifications of the products on the basis of functional analysis，and design into a series of functional modules，through the selection and combination of modules can constitute different products to designed to meet the different needs of the Ways. The benefits of modular design：First，make products with good performance Recycling demolition，settled design different types of products and waste of resources；Second，it will be able to be easy to use or duplicate the functions of independent recovery，enhance the versatility of the components，once the end-of-life products，they can re-use or recycling；Third，improve the repair of products can extend the life of the product.Product design is removable at the design stage，so that parts of the Products has a good performance of the demolition. Conducive to the re-use of components or recycled materials to save not only protect the environment and Materials. The demolition of the design requirements，Product First，connect the various parts and components，as far as possible the use of detachable connection，such as threaded connections，unified type fasteners，reducing the number of fasteners，try not to use welding，riveting，bonding and other non-removable the connection；Second，in the selection and processing of raw materials，the demolition of the connection；to use and reuse of recyclable materials，the types of materials，such as less as possible.Recyclable design refers to product design，to take full account of the various materials Product components the possibility of recycling，recovery treatment，recycling and product recovery of costs related to a series of questions，thus saving materials and reducing waste，minimum of environmental pollution for the purpose of a design method. Long-life design is the design of products based on life in the economic indicators to ensure that products，value and environmental requirements at the same time try to make our products to extend the life to achieve the slow resource consumption of a design method. Specifically include the following：First，improving product reliability and durability；Second，products are easy to repair and maintenance；Third，using standard，modular product structure3.4 The impact of design material“3r” principle in guidance and norms，product design，material selection should be taken into consideration：First of all，minimize the use of materials. Try using high quality materials to enhance the service life of products；the prohibition of the use of contaminated material against big，look for the corresponding sound material substitution；Reuse as much as possible the use of recyclable materials. Secondly，the preferred sound of the ecological environment of the material，after the preferred decomposition of waste and the natural world to absorb the material，preferred low power，low cost，low-polluting materials，preferred easy processing，and processing of non-polluting or less polluting materials，preferred materials recycling. Finally，to reduce the use of the types of materials in order to reduce the cost of Recycling Materials；maintain original material，as far as possible the use of simple materials，the use of alloy materials，to avoid material harm to the environment of the surface treatment；Marked parts Products material composition for the materials to facilitate recycling and so on.4. From “3r” to 4RIn the recycling economy mode，the product life cycle from the previous end-of-life for the end product，after the extension to the end-of-life recycling. It should be noted that starting from the waste products for the consideration of a second use for them，so that the product design is no longer a product before，but the other products. Therefore，the design process we will call it "re-engineering (Redesign)"4.1 The concept of re-engineeringThe so-called re-engineering，that is，through the product components as well as their overall utilization of the re-design method to save resources. Given the United Kingdom Environmental Design Alliance is defined as："Materials by Product，the structure of ameaningful way to re-use，in order to save resources for the purpose of the premise，to extend the product life cycle，and tap the potential ecological value of the design method." In short，the product re-engineering refers to the product life cycle after the re-use design.Whether they are re-engineering the design of a new trend，or the design of a self-activity changes，which are related to the sustainable development strategy in line belong to the scope of green design. If it is said that green design is usually considered the entire product life-cycle environmental impact，and re-design considerations are at the end of product life-weeks to reduce the environmental impact of problem，it is the “3r” principle in the extension of the field of industrial design. Therefore，the re-engineering in conjunction with the “3r” principle，as a mode of circular economy 4R principles of industrial design.4.2 The form of re-engineeringProduct re-engineering is aimed at new products to effectively use the original parts and components products and materials. Product re-engineering have a variety of forms，for the same product re-engineering can have a variety of forms，can be divided into assimilation and alienation of the re-engineering.Assimilation refers to re-design is a before and after re-engineering products，have been recycling their own re-engineering of the parts not changed before and after. For example，before the re-design car audio，re-engineering the home was converted into sound.Alienation refers to the re-engineering re-design before and after are different products，re-use of components was necessary in order to be used transformation. For example，re-engineering before the cell phone components，into a walkie-talkie after the re-engineering of an important part of；In another example，the re-engineering of old jeans before，byre-engineering can be turned into shorts，vest and so on.5. ConclusionsCircular economy is to achieve sustainable human development of new economic development model，“3r” principle is the core substance of the economic cycle，the idea of circular economy is the fundamental expression. "Re-design" are able to make the best of “3r” in the extension of the field of industrial design and development，is a matter of deep study and practice the new task，it should be，together with the “3r” principle，become a model of circular economy are industrial 4R principles of design.As the international chairman of the Federation of Societies of Industrial Design，Mr. Peter said "the design of human development as an important factor，with the exception ofself-destruction might be the ruin of mankind，human arrival may also become a shortcut to a better world." Today，in the framework of national sustainable development strategies，the role of industrial design is changing，and actively looking for a new direction for the development of circular economy at all levels play a role. Industrial design will become a powerful for cycling of our country economic.“3r”原则对的工业设计的影响摘要在工业设计为人类创造了现代生活和生活环境的同时，也进一步加速自然资源和能源资源的消耗。