company background
新航标职业英语综合英语预备级学生用书Unit_3
Unit 3 Organization and Culture of a CompanyBackground1.Corporate cultureHumans are social beings. This is how ideas and beliefs spread. In anideal culture, people do the right thing, even when no one’s looking. Not because they’ll be punished or rewarded but because it’s the culturally accepted thing to do.Bottom-line advantages of a strong corporate culture include:Motivation.Low employee turnover/ reduced payroll cost.Attendance.Productivity.Creative/ independent problem solving.Ethics.Personal accountability.Enterprise value.2. Different departments in a companyHR Department人力资源部R&D Department 研发部PR Department 公关部Marketing Department 市场部Finance Department 财务部Quality Control Department 质管部Sales Department 销售部Customer Service Department 客服部Logistics Department 后勤部Purchasing Department 采购部Production Department 生产部Legal Affair Department 法务部IT Department 信息技术部Network Operational Department 网络运营部Administration Department 行政部Suggested teaching planItems Objectives Suggested Time Getting Ready To learn the different departments in acompany and their basic functions.10 min.Text A To get a general idea about Google’sorganization cultureTo master the important expressions andstructures in the text and be able toapply them in practice80 min.Language Focus To have a good command of the core vocabulary and structures in Text A45 min.To learn to use possessivesText B To have an overview of what motivates youat work and get some inspiration45 min.Vocational Focus To learn some basic information about company o rganization and the features ofeach departmentTo learn how to introduce a department toothers90 min.Skill Focus —Listening and Speaking To learn the differences between somesimilar sounds in EnglishTo learn to express company rulesTo practice speaking skills45 min.Skill Focus —Practical Writing To learn how to describe people, usingpossessives40 min.Practical Learning To get familiar with different jobs indifferent departments5 min.Getting Ready 1. Have the students think about the questions—What departments do you know in a company? What are theirbasic functions? Give some h ints if necessary. (2 min.)2. Have the students complete the sentences according totheir understanding. (4 min.)3. Have the students listen to the recording and checktheir answers. (4 min.)Listening Scripts of Getting Ready1. The Sales Department sells the products.2. The Production Department manufactures the product.3. The IT Department is in charge of the computer systems.4. The Market Research Department finds out what peoplewill buy.5. The Customer Service Department deals with questionsandcomplaints.6. The R&D Department researches and develops newproducts.7. The Logistics Department stores and delivers theproducts.8. The PR Department is responsible for the image of thecompany.9. The Marketing Department advertises the products.10. The Quality Control Department checks whether theproducts are good or not.11. The Finance Department deals with money.12. The Purchasing Department buys materials andequipment.13. The HR Department is responsible for employing newpeople and training the staff.14. The Import Department buys goods from other countries.15. The Export Department sells products to foreigncountries.Key to Getting Ready1.Sales2.Production3.IT4.MarketResearch5.Customer Service6.R&D7.Logistics8.PR9.Marketing 10.Quality Control 11.Finance12.Purchasing 13.HR 14.Import 15. ExportText A 1.Have the students first listen to the recording of thenew words and expressions, and then have them read themaloud and get familiar with their meanings. (10 min.)2. Have the students listen to the recording of the text,and read the text more carefully and do the exercise in“Understanding your reading”. (25 min.)3. Have the students check their answers with each otherand then ask some students to give their final answer.(10 min.)4. Ensure the students have a deep understanding of thetext by explaining the language points. If time permits,have the students practice using them by composing newsentences. (25 min.)5. After an in-depth reading of the text, have the studentswork in groups to summarize the secret of Google’scorporate culture. (10 min.)Key to Text A Exercise1. F2. T3. T4. F5. FLanguage Points Paragraph 11 .in a row连续，接连This is her third win in a row. 这是她连续获得的第三次胜利。
介绍一家中国企业英语作文
介绍一家中国企业英语作文A Glimpse into a Prominent Chinese EnterpriseIntroduction:In the dynamic business landscape of China, numerous enterprises have emerged and thrived. Today, I would liketo introduce a noteworthy Chinese firm that has gained international recognition for its innovative approach and commitment to excellence - ABC Company.Company Background:ABC Company was founded in 1990 in the bustling city of Shanghai, China. The company's early focus was on manufacturing electrical appliances for the domestic market. However, due to its proactive management strategies and dedication to quality, it soon expanded its operations and diversified into other areas.Product Range:ABC Company boasts an extensive array of products thatcater to diverse consumer needs. From cutting-edge smartphones and tablets to home appliances likerefrigerators and washing machines, they consistentlydeliver innovative solutions. Furthermore, they have also broadened their scope by venturing into emerging markets such as artificial intelligence technology.Corporate Culture:At ABC Company, a deep-rooted culture of innovation prevails. The company nurtures a work environment that encourages employees to think outside the box and push boundaries. They invest heavily in research and development, attracting some of the brightest minds in the industry.This emphasis on creativity has played a pivotal role in their success both domestically and internationally.Sustainability Initiatives:One aspect that sets ABC Company apart from itscounterparts is its strong commitment to environmentalsustainability. Recognizing the urgent need for eco-friendly practices, they have implemented variousinitiatives throughout their operations. From energy-efficient manufacturing processes to waste reduction strategies, they constantly strive to minimize their ecological footprint while maintaining financial prosperity.Global Reach:Despite being rooted in China, ABC Company has rapidly expanded its presence globally. They have established strategic partnerships with leading international companies which facilitate access to new markets around the world. Through these collaborations, they have successfully localized their products while retaining their core values.Social Responsibility:ABC Company believes in giving back to society and plays an active role in philanthropy. They have initiated several community-driven programs aimed at promoting education and fostering sustainable economic development. By investing inthe communities where they operate, they strive to create a more inclusive and prosperous society.Conclusion:In conclusion, ABC Company's rise to prominence within the Chinese business landscape is attributed to its unwavering passion for innovation, commitment to sustainability, and social responsibility. Through their diverse product range and global reach, they continue to shape the industry while striving for excellence. As China's economy evolves, ABC Company stands as a shining example of Chinese enterprise success on both domestic and international stages.。
万宁简介
迪斯尼系列精品
80%进口食品，特色突显
摩洛哥洗护发系列、晶肌源、美肌之园
男士护肤品牌皇家马德里、东方卫视强力推荐品 牌面子问题、韩国原装进口护肤品牌、来自日本 东京袜类品牌SIDAILIYA 促销-众多仅限万宁店铺进行的活动促销
促销装-众多优惠促销装，只针对万宁有售
怡和成员: 怡和太平洋
牛奶集团
怡和汽车集团
ASTRA 国际
香港臵地集团 怡和保险顾问集团 文华东方国际有限公司 怡和合发
6
品牌特质 our brand
万宁秉持“健康、美丽、well-being”理念，致力于为顾客提 供细致贴心的服务、品质优越的健与美产品，为消费者创造最 完美理想的购物体验。
万宁全新的logo，橙字 白底，融合了流行元素 与专业精神。 向日葵代表着健康、美丽、well-being，与万宁坚持倡导“健 康与美丽”的企业精神、温暖贴心的服务态度相契合，更将成 为万宁在中国内地遍地开花的重要象征。
8
顾客需求 what do our customers want
1、 emotion 情感需求> 物质需求
万宁舒适温馨的购物环境、人性化的贴心服务能充分满足顾客 的情感需求，为顾客创造愉悦舒心的购物体验。
2、 better & newer 品质优越&品类新颖
万宁供应众多著名品牌产品，且品类不断丰富、更新。
5、natural 我对天然产品情有独钟
万宁不仅出售许多天然健康产品，店员在与顾客的沟通上也尽 量以自然、简单的方式令顾客享受愉悦轻松的购物过程。
10
业务介绍 merchandise
skin care
men’s care
初级新编剑桥商务英语第三版听力原文
初级新编剑桥商务英语第三版听力原文全文共3篇示例，供读者参考篇1Title: Original Listening Text from Cambridge English for Business 3rd EditionUnit 1: Introducing the BusinessPart 1: Company BackgroundNarrator: Welcome to the first unit of Cambridge English for Business 3rd Edition. In this unit, we will be introducing the concept of a business and discussing the background of a company. Let's listen to a conversation between two colleagues, Mike and Sarah, as they discuss their company's history.Mike: So Sarah, can you tell me a bit about the background of our company?Sarah: Sure, our company was established in 1998 by a group of entrepreneurs who saw a gap in the market for innovative technology solutions. Since then, we have grown to become a global leader in the IT industry.Mike: That's impressive. What are some of the key milestones in our company's history?Sarah: Well, in 2005, we launched our flagship product, which revolutionized the way businesses handle data storage. And in 2010, we expanded into new markets in Asia and Europe, further solidifying our presence in the industry.Mike: It sounds like our company has come a long way since its inception. What sets us apart from our competitors?Sarah: I think it's our commitment to innovation and excellence. We are constantly striving to stay ahead of the curve and deliver cutting-edge solutions to our clients. This has helped us build a strong reputation in the market.Narrator: Thank you for listening to this conversation on company background. In the next part, we will discuss the importance of market research in business. Stay tuned!Part 2: Market ResearchNarrator: In this part, we will explore the concept of market research and how it can benefit businesses. Let's listen to a discussion between two marketing executives, Jane and Tom, as they talk about the importance of conducting market research.Jane: Tom, why do you think market research is essential for businesses?Tom: Well, market research provides valuable insights into consumer preferences, market trends, and competitor strategies. By understanding the needs and wants of their target audience, businesses can tailor their products and services to meet customer demand effectively.Jane: That makes sense. How can market research help businesses make informed decisions?Tom: Market research allows businesses to gather data on consumer behavior, competitor performance, and market conditions. This information can help businesses identify new opportunities, anticipate market trends, and make strategic decisions that will drive growth and profitability.Jane: It sounds like market research can be a powerful tool for businesses. How can small businesses benefit from market research?Tom: Even small businesses can benefit from market research by gaining a deeper understanding of their target market, identifying niche opportunities, and assessing thecompetitive landscape. This can help them make informed decisions and compete effectively in the market.Narrator: Thank you for listening to this discussion on market research. In the next unit, we will explore the role of communication in business. Stay tuned!End of Unit 1This is just a sample of the original listening text from Cambridge English for Business 3rd Edition. The full version of the textbook contains a wide range of listening materials that cover various business topics in depth. We hope you found this sample text helpful in improving your listening skills and understanding of business concepts. Thank you for listening!篇2Cambridge English for Business is a series of self-study or classroom courses for professional English learners. The series is designed to improve communication skills and provide a strong foundation in the language for work-related purposes. The third edition of Cambridge English for Business offers updated content and a variety of activities to help learners engage with the material.One key component of the Cambridge English for Business series is the listening section. Listening is a crucial skill for effective communication in the business world, as it allows professionals to understand instructions, conversations, and presentations. The listening section in the third edition of the series is designed to expose learners to a range of accents and speech patterns, helping them become more comfortable with understanding English spoken in different ways.Each unit in the Cambridge English for Business series includes a listening task that focuses on a specific aspect of business communication. For example, learners may listen to a simulated business meeting, a customer service call, or a presentation. The materials are authentic and relevant toreal-world business situations, providing learners with valuable exposure to business English in context.In addition to listening practice, the Cambridge English for Business series also includes activities to help learners develop their listening skills. These activities may include pre-listening tasks to set the context, comprehension questions to check understanding, and post-listening activities to reinforce learning. Learners have the opportunity to practice listening for gist,specific information, and detail, as well as to improve their ability to identify key points in a conversation or presentation.Overall, the listening section in the third edition of Cambridge English for Business is a valuable resource for professionals looking to improve their listening skills in a business context. With a focus on authentic materials, relevant content, and varied activities, the series provides learners with the tools they need to succeed in the global business environment.篇3Cambridge English for Business第三版是一套专门设计用于商务英语听力训练的教材。
ISO14001环境手册英文版
ISO14001-2004环境手册ISO14001-2004 Environmental Manual1. Company BackgroundDXC was established in November 1996. The company is one of the largest magnetic products manufacturers in the world supplying magnets, magnetic material and assemblies into Automotive, Consumer and Industrial products, Medical applications, Military& Aerospace, Reprographic systems, Security systems& Telecommunications. The manufacturing plant adopts lean production method anda 6-Sigma quality control system, the company obtained the ISO9001:2008certification on Mar of 2003 , the ISO/TS 16949:2009 certification on Oct of 2006 and ISO14001:2004 certificate in Jan of 2008.Our Research & Development center is established in USA and Sales & Marketing is set in Hong Kong.Company Location2. Scope of the Environmental Management System2.1 Scope2.1.1 This environmental manual provides a general framework for theenvironmental management system corresponding to all activities,products and services of Manufacture of soft magnetic powder cores,samarium cobalt permanent magnets and precision mechanical andelectrical assemblies for the reprographics industry of DXC so as toimprove environmental management, protect environment, preventpollution and achieve continual improvement.2.1.2 The environmental management system applies to:2.2 Environmental Policy and Environmental Objectives2.2.1 The following Environmental Policy is reviewed and endorsed by the topmanagement of DXC.Environmental Policy StatementDXC is committed to leadership in the production of soft magnetic powdercores, including excellence in environmental management.To achieve and maintain this objective of excellence in environmentalmanagement within the soft magnetic powder core industry, it is DXC’senvironmental policy that:Protecting the Environment Today To Ensure TomorrowWe can understand it from the following:Environmental Performance•DXC will establish goals and targets for environmental performance, and will implement measures intended to achieve these goals and targets.•DXC will periodically conduct a comprehensive assessment of the nature and scale of environmental concerns related to its business.•DXC believes that effective environmental management is closely linked with efficient business practices, and will continue to place a high priority on improved environmental management practices that are also efficient business practices.Regulatory Compliance•DXC will make all efforts to be aware of, and to comply with, relevant world wide environmental legislation.Employee Awareness。
Geely
Be the driver of operational efficiency by establishing clear guides, directions and processes to help company go about their daily tasks in the most efficient manner.
ACTIVITIES
EXPECTED OUTPUT
COMPLETION DATE
PERSON RESPONSIBLE
Keeping to learn and grasp the top training program for the different department employee in order to Keep employees motivated activation of employee’s and self-actualization. On potential
Geely Holding Inc
Company background
Company Background
• Geely is one of China’s top ten auto manufacturers and also among the country’s top 500 firms. • Established as an independent firm in 1986, Geely launched its auto manufacturing business in 1997 • Geely is today a fully integrated independent auto firm with a complete auto eco-system from design and research and development to production, distribution and servicing. • National Innovation Plot Company • Geely Group is striving for world Top 500 in the world in 2015.
商务英语课堂作业 - 苹果公司的历史与发展分解
Steve Jobs
1955-2011
CONTENTS
WARMING UP
COMPANY BACKGROUND
INSTROUCTION OF NEW PRODUCT
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领袖和跟风者的区别就在于创新。
Your time is limited, so don't waste it living someone else's life.
你的时间有限，所以不要浪费时间活在 别人的生活里。
The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it .
Apple is widely expected to unveil a new, possibly smaller version of the iPhone, an updated iPad Air, and new software and band options for the Apple Watch.
公司简介英语作文
公司简介英语作文Title: Introduction to Our Company。
Introduction:Welcome to our company! We are excited to provide you with an overview of who we are, what we do, and our mission and values.Company Background:Our company was founded in [year] with a vision to [briefly describe the founding vision or purpose]. Since then, we have grown steadily, expanding our operations and establishing ourselves as a leader in [industry/sector]. With a focus on innovation, quality, and customer satisfaction, we have built a reputation for excellence in the market.Our Products/Services:At our company, we specialize in [briefly describe your main products or services]. Whether it's [specificproduct/service], [another specific product/service], or [another specific product/service], we strive to meet the diverse needs of our customers. Our products/services are known for their reliability, performance, and value, making them the preferred choice for [target audience].Key Features:1. Innovation: We are committed to continuous innovation, leveraging the latest technologies and trendsto develop cutting-edge products/services that anticipate and exceed market demands.2. Quality: Quality is at the heart of everything we do. From design and manufacturing to customer support, we maintain the highest standards to ensure the satisfaction and loyalty of our customers.3. Customer Focus: Our customers are our top priority.We listen to their feedback, understand their needs, and tailor our solutions to deliver maximum value and satisfaction.4. Sustainability: We are dedicated to environmental sustainability and social responsibility. Through responsible business practices and eco-friendly initiatives, we strive to minimize our environmental footprint and contribute to the well-being of society.Mission Statement:Our mission is to [state your company's mission in a concise and impactful manner, focusing on its core purpose and values].Core Values:1. Integrity: We conduct our business with honesty, transparency, and ethical integrity.2. Excellence: We pursue excellence in everything we do,striving to exceed expectations and deliver superior results.3. Collaboration: We foster a culture of collaboration, teamwork, and mutual respect, recognizing that our collective efforts drive our success.4. Innovation: We embrace innovation as a catalyst for growth and adaptation, constantly seeking new ideas and opportunities to improve and evolve.5. Social Responsibility: We are committed to making a positive impact on society, supporting community development, and promoting diversity, equality, and inclusion.Conclusion:Thank you for taking the time to learn about our company. We are proud of our accomplishments and excited about the future opportunities that lie ahead. Whether you are a customer, partner, or potential employee, we lookforward to the possibility of collaborating with you and achieving shared success.。
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Broadland (Beijing) Information Consultancy Ltd is an oversea immigration and an UK property investment company to enter into Chinese investor market. With strong capital base supported by investments from UK, our excellent management team with their profound knowledge and insights in both UK property and local consumer market has developed Broadland into the leading UK property agency in China.
Through years of dedicated efforts, Broadland has forged strong strategic alliances within industry chain players such as top developers/agents, banks, law firms and management companies. Combining broad international vision with deep understanding for local culture, we have built up a sophisticated service system to cover investments, financial services, property management and asset management. We are always prepared to provide the most professional and pleasant investment experience to the consumers.
We promote our business through Chinese social media, such as Baidu, Sohu, as well as word- of-month marketing strategies.
Guided by professional ethics, we will attend to every customer's needs with the best exertion of our professional knowledge and constant sincerity. We will always keep in mind to put client's interest in first priority and deliver a sales service that is true and practical, and is refusal to any tricks and concealments.
Our promise is to include the following services:
●Complete Investment Program;
●In-depth Research and Reasonable Planning;
●Easy-to-use Overseas Info for Reference;
●Maximum Yield Investment Opportunities;
●Hassle-free one-stop service;。