外企常用缩略语及专用词语宝典

缩略语及专用词语宝典3A----Availability 买的到、 Acceptability乐得买、 Affordability买的起, Activation3F----Fast 快速、Focus专注、 Flexibility弹性3E----Enjoyable 欢乐、Effective有效率的、 Efficiency有效益的3P-----Pervasion 无处不在、Price to Value 物超所值、 Preference情有独钟4P----Product产品、 Price价格、Promotion促销、Placement 陈列5P----People人, Portfolio产品组合, Planet我们居住的星球, Partner合作伙伴, Profit利润AABP----Annual Business Plan 年度生意计划ATL----Above The Line 线上费用（指用于广告等媒体的费用）AR-----Account Receivable 应收帐ASAP----As soon as possible 尽快地ABQ----所有品牌AMDM----Assistant Market Development Manager 助理拓展经理At Work----企事业单位CAN---- AC Nielsen ( AC尼尔森调查公司)Ab%----滥用率(一般用于冰箱)AO----Active Outlet 活跃售点BBASIS----Beverage Advanced Standard Information System饮料高级标准信息系统BTL----Below The Line 线下费用（对应线上费用）BP----Business Plan 业务发展BAM---- Business Activity Management 业务活动管理BOCOG----Beijing Organization Committee of Olympic Games 北京奥组委CCOFCO----China National Cereals Oils & Foodstuffs Imp.& Exp. Corp.中粮集团CSS----Customer & Consumer Service System 客户服务系统CNY---- Chinese New Year 中国新年C&C----Cash & Carry 现付自运卖场（如麦德龙）CM----Category Management 品类管理at-Man---- Category Management 品类管理Chain Store----连锁店CRV----华润连锁超市CR----Concentrate Rebate 浓缩液补贴CVS----Convenient Store 24小时便利店（如7-11）CVDS----Customer Value & Demand Survey 客户需求调查CAN----拉罐Cooler----冰箱CDE----Cold Drink Equipment 冷饮设备COBC----Code of Business Conduct 业务指导原则CV----Curriculum Vitae简历CHC---- Co-Host City 携办城市DDME----Direct Marketing Expenses 直接市场费用DSD----Direct Store Delivery 直接向商店送货D&OP----Demand & Operation Planning 需求及营运计划EEDS----Every Dealer Survey 零售网点调查EWS---Every Wholesaler Survey 批发网点调查Education----EducationChannel 教育渠道E&D----Eating and Drinking Channel 餐饮渠道Exp. Date----失效日期ECR----East China Region 东区EC----Equipment Control 设备管理ER----Expenses Report 费用报告FFMCG----Fast Moving Consumer Goods 快速消费品FAQ----Fast Answer Questions 快速回答问题FYI----For Your Information 供您参考FY----Full Year 全年FWC----FIFA World Cup 世界杯GGT----General Trade 传统渠道GDM---- 冰箱展示柜GM----General Manager 总经理GP---Gross Profit 毛利HHR----Human Resource 人力资源部HQ----Headquarter 总部H&S----Hyper& supermarket 特大和大型卖场IIDT----Infrastructure Development Team 配销发展队伍IDP---- Infrastructure Development Program 配销发展计划ITMO----In Trade Marketing Opportunity 市场机会分析调查ISP----In Store Performance 店内表现IOC----International Olympic Committee 国际奥组委JJBP----Joint Business Plan 联合生意计划（跨品牌或跨公司）KK----千，如：3K=3000KA----Key Account 重点客户KPI----Key Performance Indicator 关键业绩指标KBI----Key Business Indicator 关键生意指标KSF----康师傅KXP----Kuxingping酷形瓶LLE----Last Estimation销量估计LTSI----Long Term Strategic Initiative 长期发展策略MM----Million 百万MAU----Management Accounting Unit 财务管理单位MD---Market Development 市场拓展部MDM---- Market Development Manage市场拓展经理MDE---- Market Development Executive 市场拓展主任MDP----Merchandising Development Project 生动化发展计划MFG----Manifesto for Growth 成长宣言MM----Market Manager 市场部经理MM----Margin-Minder 销售数据控制系统MIT----Market Impact Team市场冲击队MS----Multi-servers 家庭包装MT----Modern Trade现代渠道MTD---- Month To Day 当月累计McD----麦当劳Merchandiser----理货员Merchandising----生动化Manuf. Date----生产日期MAF----Mid-autumn Festival 中秋节NNCSD----Non Carbonated Soft Drink 非碳酸饮料NCB----Non Carbonated Beverage非碳酸饮料ND----National Day 国庆NARTD----Non Alcohol Ready to Drinks 非酒精饮料NA----Not Available 不可得到NGS----Nonggongshang上海农工商NSW----North & Southwest Region 华北西南区NRB----Non returnable Bottler 不可回收的玻璃瓶NP----Net Profit 净利润OOI----Operation Income 营业收入OOS---Out Of Stock 断货OBM----Occasion Based Marketing 商机营销(节日营销) On-premise ----即饮On-going----进行中ODP----Outlet Delivery Partner 合作伙伴OPEX----Operation Expenses 行政费用OPG ----Olympic Project Group 奥林匹克项目组PPA&C----Public Affair & Communication 公共关系及传讯部PC----Physical Case 自然箱POP----Point of Purchase售点广告POM/POSM ----Post-Mix 现调PY---- Previous Year 去年Price-Off ----购买折扣President ---- 统一企业P101----101 Partners 101合作伙伴POI----Point of Interruption 消费者购买干扰点PR----Purchase Requisition 购买申请P&L----Profit & Loss 损益表Promoter----促销员QQ&A----Question and Answer 问与答QSR----Quick Service Restaurant快餐QI----Quality Index质量指标OTR----Olympic Torch Relay奥林匹克火炬接力RRB----Returnable Bottle 可回收玻璃瓶R&R----Role And Responsibility 角色与职责R&D----Research and Development 研发RA---- Assistant Representative 助理业务代表RTD----Ready to Drink即饮RGM----Revenue Growth Management 收入增长管理RT-Mart----大润发连锁超市SSS----Single-serves 个人包装SBU----Strategic Business Units 战略生意单位，如亚太集团SIBA----Standard International Bottler Agreement 全球标准装瓶协议SC----Sales Center 营业所SO----Sales office 办事处SR----Sales Representative 销售代表SKU---Stock Keeping Unit 库存单位SWOT---- SWOT分析法SM----Smart 醒目SSH----Shuisenhuo水森活S&C----South & Central Region 华南及中部区SCP----Shenmei Concentrate (PRC) 浓缩液厂SGP----Supplier Guiding Principle 供应商指导原则SIM----Sprite Ice Mint 雪碧冰薄荷SOV----Share of Voice 媒体点击分额SOS----Share of Spending媒体花费分额SCM----Supply Chain Management 供应链TTY----Tongyi统一企业TM----Time Management 时间管理TR----Trademark Registration 注册商标TVC---- Television Commercial 电视广告TBD---- To be Decided待定TBC----To be Confirmed待定TTL----Total 全部T1----Town I 一类城镇T2----Town II 二类城镇TG----Top of Gondola 端架UUC----Unit Case 标准箱UTC----Under the Cap 促销盖U1----Urban 1 一类城市U2----Urban 2 二类城市VVC----Value Chain 价值链VPO----Volume Per Outlets 单售点销量VPN----Virtual Private Network 虚拟个人连线VO----Venue Operation 场馆运营VIK----Value in Kind 产品供应服务WW/S ---- Wholesaler 批发商WHH ---- 娃哈哈公司WWS----World Wide Sports全球体育项目XX’mas ----Christmas 圣诞节YYTD ---- Year To Day 当年累计Task force Team 专业队伍Joint promotion with …. 与。