天地一号 Marketing plan 英文报告
新天地导游词英语（精选4篇）
新天地导游词英语（精选4篇）新天地英语篇1Every day, countless people rush into this fast spinning City, with theirgrand blueprint or soap bubble like daydream; every day, countless people leavethis stiff and indifferent City, leaving their tears or endless regrets.Out of curiosity and desire for the unknown, with a trace of expectation, atrace of tension and a trace of loss, I came to this city called "Shanghai".It was early in the morning when I first arrived in Shanghai. Don't forget,Shanghai is also called "never night city". Although the sky is gray, but thecolorful lights on the street are flashing my eyes. Walking on the Bund, you cansee all kinds of European buildings and groups of foreigners coming and going.Through the glass, you can see the bright lights and the twisting posture in theluxurious dress. This is probably the nightclub in Shanghai. How many rich butlonely people are living a life of intoxication here? They just want to seek atrace of warmth in this cold city.The night of the Huangpu River fascinated me, standing on the riverside.The breeze gently blowing my hair. The Lujiazui portrait centered on theOriental Pearl was displayed in front of my eyes. Beautiful, very beautiful,very beautiful, so suffocating, so beautiful that people feel unreal, sobeautiful that people can't help but sigh "can only be seen from a distance, butcan't play.".In the early morning, people can see Shanghai clearly and thoroughly.Walking on Nanjing Road and shuttling through the people's Square, I see antiquebuildings and groups of people in a hurry. As if, in this fast-paced city, notto rush will be eliminated, abandoned, forgotten.Coming to the new world is full of the Republic of China. On this famous"Republic Street". I seem to have seen Zhang Ailing, who is "merciful becauseshe knows", Lin Huiyin, who is "love, warmth, April day in the world", and XiaoHong, who is "too late to do anything, just sit and watch the red sky" and so onLittle by little of the Republic of China appeared in front of my eyes. I don'tknow why, when I saw these traces of history, I was moved to tears.In my opinion, Shanghai, known as "Oriental Paris", is a proper and goodcity integrating modern and traditional. Whether the bright Lujiazui, themagnificent people's square or the red wall green tile Town God's Temple, knownto the world, all the Shanghai road has added a touch of vitality, a touch ofbeauty and a touch of moving.When I say goodbye to Shanghai, I look at the endless stream of people andthe magnificent high-rise buildings. I can't help but sigh that Zhuzhou is soordinary! But I think I still love that ordinary Zhuzhou more than theglittering of Shanghai. There is no bright light shining, no dense trafficshuttle, but there is warmth, and the person who has always accompanied me.新天地导游词英语篇2Xintiandi is located in the center of Shanghai. (Xintiandi. Shanghai) is acity tourist attraction that shows the historical and cultural features ofShanghai. It is a recreational pedestrian street with food, commerce,entertainment and culture based on the unique old building of Shikumen inShanghai. Based on the integration of the West and the East and the combinationof the old and the new, the traditional Shikumen Lane in Shanghai is integratedwith the new buildings full of modern feeling.Outside the door is a charming variety of stone Kumenalleyway, the door isa completely modern way of life, one step away, as if separated from the world,really through the sense of time and space! And the colorful streetperformances, new fashions of fashion activities, bring the dynamic fashion ofmodern fashion for the new world, become the leader of the modern trend.Shanghai Xintiandi rewrote the history of Shikumen, and injected new vitalityinto the Shikumen, which has already moved to historical relics.Xintiandi has become the new landmark of Shanghai, and it is the best placeto appreciate Shanghai's history, culture and modern life form. Covering an areaof 30000 square meters and a construction area of 60000 square meters, theShikumen complex retains the brick walls and roof tiles of that year. Visitorsseem to enter the time tunnel and return to the 1920s. But inside everybuilding, tailored to the lifestyle, rhythm and emotional world of modernurbanites in twenty-first Century, they become international galleries,boutiques, theme restaurants and coffee bars. The..0 distance covers all theattractions of Shanghai the Bund, Shanghai Xintiandi, Shanghai Forest Park andso on.At the beginning of the 21st century, Shikumen Lane in Shanghai is still aconcentrated expression of dilapidated, crowded and poor living conditions inthe minds of many young people. Fortunately, even so, there are still a group ofnostalgic literary masters who make architectural culture complex, so that manypeople find the beauty hidden behind it.In Shanghai Xintiandi Shanghai language, it is called "hoop" such as hoop,wrapped or wrapped by one thing, such as a hoop, so the building of the stonehoop gate is called "stone hoop gate" and then it is falsely called "Shikumen".It is generally believed that the main gate of this kind of building is made ofstone withsolid thick wood and a copper ring. Compared with traditional Chinesehouses, it tends to be conservative. Shikumen residence in Shanghai rose in the1860s. In 1860, the Taiping Army headed by Li Xiucheng, a loyal king, launchedan eastward movement to conquer Zhenjiang, Changzhou, Wuxi, Suzhou, Ningbo andother cities in southern Jiangsu and Northern Zhejiang, forcing tens ofthousands of refugees from southern Jiangsu and Northern Zhejiang to seek refugein Shanghai concession. In order to accept the refugees, the concessionmobilized businessmen to invest in housing construction. In order to make fulluse of the land, most of these houses were built as row connected Shikumen lanehouses. In order to cater to the traditional Chinese family living style,Shikumen not only imitates the western style houses, but also imitates thecommon houses in the south of the Yangtze River. After entering the door, thereis a patio. Behind the patio is the living room (called "guest hall" byShanghainese). Then there is the back patio. After the day after tomorrow, thereis the kitchen and the back door.On both sides of the patio and the guest hall are the left and right wingrooms. The layout of the second floor is basically similar to that of the groundfloor, except that the upper part of the kitchen is the "Pavilion", and theupper part is the sun terrace. Its representative buildings include xingrenli,which covers an area of 1.33 hectares, on the east side of Henan Middle Road,between Ningbo Road and Beijing Road, and dunrenli, mianyangli, Jixiang Li,etc., on xintoujie street, Zhongshan South Road. After the beginning of thiscentury, with the change of Shanghai residents' family structure to small familystructure, the living habits of residents have also changed significantly. Thestructure and style of Shikumen residence have changed.There are "singleentrance" (no wing room) and "two entrances" (one passenger hall and one wingroom) suitable for small families. It has a large scale, the lane is about 4meters wide, and the floors are mainly 2-3 floors; pavilions are set at thestair platform, and balconies are used in the facade; 20__ After the s, sanitaryequipment was generally installed. Its representative buildings include Jing'anvilla on Nanjing West Road and new mainland village on Shanyin road. After the1930s, due to the shortage of housing in Shanghai, some residents rented outtheir spare rooms to others, so most of the Shikumen changed their originaldesign intention and became a multi family house.The Shikumen residence, which is from childish to mature, constitutes aLane community with private space and public space interlaced. In thiscommunity, while enjoying personal space, it is easier for residents tocultivate a more harmonious and intimate neighborhood relationship. As a result,we all know exactly what we cook and what's going on in that family. With theincrease of residential density, residents gradually move their familyactivities to the public space in the lane, which further strengthens theoriginal neighborhood intimacy. In the meantime, there are more and morefrictions, whether between young people or between young people and old people.These frictions and quarrels are just about "you use more of my gas", "youinvade my territory" and so on.Shanghai Xintiandi Shikumen lane has more than 9000 places at most,accounting for more than 60% of the total residential area in Shanghai. Simplyfrom the perspective of architecture, Shikumen is the product of a specifichistorical period, which has a history of more than 100 years. Moreover, thespatial structure of some Shikumen is not suitable for theliving concept ofmodern people, so it is normal for them to disappear. In the early 1990s,Shanghai began large-scale reconstruction and development. Many old houses inShikumen have been demolished and replaced by high-rise buildings one by one.One by one, old houses full of nostalgia are gradually disappearing. Only thendo people realize that they want to preserve these unique "artworks" inShanghai.Shanghai Xintiandi rewrote the history of Shikumen, and injected newvitality into the Shikumen, which has already moved to historical relics.Walking in the new world is like returning time to the past. The green brickwalk, the red and green brick walls, the thick black paint gate and the lintelcarved with Baroque style swirling mountain flowers make tourists feel like theyare in Shanghai in the 1920s and 1930s. However, stepping into the interior ofeach building is very modern and fashionable. The original partition walls ofevery house have been completely opened, presenting a spacious space. Thecentral air conditioning is like spring all the year round. The European stylefireplace and sofa are adjacent to the eight immortals table and Taishi chair inthe East. The bar and coffee room are in harmony with the teahouse and Chineserestaurant. The modern oil painting and the vertical old phonograph on the wallare quietly pouring out the owner's cultural taste. Outside the door is theShikumen alley with all kinds of customs. Inside the door is a completely modernway of life. In this way, one step away, it feels like a world away. It reallyfeels like crossing time and space.新天地导游词英语篇3Shanghai Xintiandi is a city tourist attraction with the historical andcultural features of Shanghai and the integration of Chinese and Westerncultures. It is the first time to change theoriginal residence function ofShikumen for the first time based on the old building of Shikumen, a symbol ofShanghai's modern architecture. It has been innovatively assigned its commercialfunctions to transform the old house that reflects Shanghai's history andculture into an international level of catering, shopping and performing arts.And other functions of fashion, leisure and cultural entertainment center.On the eve of Christmas Eve, I am visiting the new world. In my heart,Shanghai can be regarded as the most romantic and petty bourgeoisie.Xintiandi is divided into two parts: Nan Li and Bei Li. Modern buildingsare the main buildings in South Lane, and old buildings in Shikumen aresubsidiary. In the northern part of the block, the old buildings of Shikumen aremainly preserved, and the old and the new interact with each other. Nanli hasbuilt a shopping, entertainment and leisure center with a total floor area of25000 square meters, which was completed in the 20th century__ Officially openedin the middle of this year, this glass curtain wall building full of modernsense has entered into various distinctive businesses. In addition to cateringplaces from all over the world, it also includes the favorite fashion shop,fashion jewelry shop, food plaza, cinema and one-stop fitness center of greatscale, providing a diversified and unique environment for local and foreignconsumers and tourists Taste of the hot spot of leisure and entertainment.There is a huge Christmas tree in the Nan Li square of Xintiandi. It isholding an activity of kissing the sky and the sky.This is the old building of Xintiandi. When Shikumen lane was the largest,there were more than 9000, accounting for more than 60% of the total residentialarea in Shanghai. Simply from theperspective of architecture, Shikumen is theproduct of a specific historical period, which has a history of more than 100years. Moreover, the spatial structure of some Shikumen is not suitable for theliving concept of modern people, so it is normal for them to disappear. In theearly 1990s, Shanghai began large-scale reconstruction and development. Many oldhouses in Shikumen have been demolished and replaced by high-rise buildings oneby one. One by one, old houses full of nostalgia are gradually disappearing.Only then do people realize that they want to preserve these unique "artworks"in Shanghai.The North Lane, which is separated from a South Road, is made up of manyancient houses in Shikumen, Shanghai Xintiandi. It combines modern architecture,decoration and equipment, and becomes a number of advanced consumption placesand restaurants. Xingye Road, the watershed between Nanli and Beili, is the siteof the first National Congress of the Communist Party of China. The Shikumenbuilding along the street will also become a city landscape that condenseshistory, culture and art.Walking in the new world, as if the time is back, as if it was in Shanghaiin two and 30s of twentieth Century, but stepping into every building inside, itis very modern and fashionable. It has a unique experience of the new world. Ithas a skillful arrangement and a well proportioned arrangement of Shanghaiyesterday, tomorrow and today, so that tourists from home and abroad can enjoythe unique style of Shanghai style. It's not easy.新天地导游词英语篇4Shanghai Xintiandi is a city tourist attraction with strong "Shanghaistyle" style in Shanghai. Its predecessor is one of the symbols of modernarchitecture in Shanghai the dilapidatedShikumen residential area in Shanghai.It is a leisure pedestrian street integrating catering, commerce, entertainmentand culture based on the unique old Shikumen building area in Shanghai. Afterthe transformation, Shanghai Xintiandi was injected into many fashionablecommercial elements creatively, and became an international leisure, culturaland entertainment center with functions such as dining, shopping andentertainment. It is an urban tourist attraction with Shanghai's historical andcultural features. It integrates the traditional Shikumen Lane in Shanghai withthe modern new buildings based on the integration of China and the West and thecombination of the old and the new.Shanghai Xintiandi is located in the center of Luwan District and adjacentto the Huaihai Road. On the south side of Huaihai Middle Road, between HuangpiSouth Road and Madang Road, it is adjacent to the intersection of Huangpi SouthRoad subway station and north-south, east-west elevated roads. Shanghai'sXintiandi has become an international well-known gathering place, and has beenincluded in the list of Shanghai tourist attractions. It has also become aclassic case of China's real estate regional transformation.This is the photo of Shanghai Xintiandi. In May, I went to ShanghaiXintiandi. I took some photos to show you. After that, Shanghai might as well goand have a cup of coffee in the open air to feel the unique charm of ShanghaiXintiandi.。
英语作文-搬家服务行业的品牌建设与营销策略研究
英语作文-搬家服务行业的品牌建设与营销策略研究Brand Building and Marketing Strategies in the Moving Services Industry。
The moving services industry plays a crucial role in facilitating relocations for individuals and businesses alike. Effective brand building and marketing strategies are paramount in this competitive sector to establish a strong market presence, build customer trust, and drive business growth.Firstly, establishing a distinctive brand identity is foundational. A strong brand identity encapsulates the company's values, mission, and unique selling propositions (USPs). For moving services, reliability, efficiency, and care are often key USPs. Communicating these through consistent branding across all touchpoints—from logo and website design to customer interactions—helps in creating a memorable brand image.Moreover, customer experience is central to the success of any moving service brand. From the initial inquiry to the post-move follow-up, each interaction shapes the customer's perception. Providing personalized service, clear communication, and timely responses not only enhances customer satisfaction but also encourages positive word-of-mouth referrals—a powerful driver in this industry.In parallel, leveraging digital platforms is indispensable in today's marketing landscape. A well-optimized website that is mobile-friendly, informative, and easy to navigate is essential. Incorporating search engine optimization (SEO) techniques ensures that the website ranks well in search engine results, thereby attracting organic traffic. Additionally, maintaining active social media profiles allows moving companies to engage directly with their audience, share valuable content, showcase customer testimonials, and address queries promptly.Furthermore, partnerships and collaborations can significantly amplify a moving service brand's reach and credibility. Collaborating with real estate agencies, interiordesigners, or property developers can lead to mutually beneficial referrals. Participating in local community events or sponsoring neighborhood initiatives not only enhances visibility but also fosters a positive brand association within the community.Effective use of data and analytics also plays a pivotal role in refining marketing strategies. Analyzing customer feedback, service usage patterns, and market trends enables moving companies to tailor their offerings and marketing messages accordingly. For instance, identifying peak moving seasons or popular relocation destinations allows for targeted marketing campaigns that resonate with potential customers.Moreover, investing in employee training and development contributes to service excellence and reinforces the brand's commitment to professionalism. Well-trained staff who are equipped to handle diverse moving challenges with empathy and efficiency can significantly enhance customer satisfaction and loyalty.Lastly, reputation management is critical in an industry where trust and reliability are paramount. Encouraging satisfied customers to leave reviews and testimonials online, promptly addressing any negative feedback or complaints, and maintaining transparency in pricing and service terms all contribute to building a strong reputation.In conclusion, effective brand building and marketing strategies are essential for moving service companies aiming to thrive in a competitive market. By focusing on establishing a strong brand identity, prioritizing customer experience, leveraging digital marketing channels, fostering strategic partnerships, utilizing data-driven insights, investing in staff training, and managing reputation effectively, moving service brands can differentiate themselves and achieve sustainable growth in the industry.。
深圳市大疆创新科技 公司进入美国市场营销策略 全英文
UAS market includes all unmanned vehicles such as UAVs, blimps and zeppelins. Approximately 70% of global growth and market share is in the US
Unmanned Aerial Vehicles (UAVs) are the most predominant segment of the UAS market
Corporate Positioning
Supreme leader of USA UAV market share.
Competitive Positioning
Great competitive advantage on price against sensefly、Aeryon、Cybaero、3D Robotics, for instanse, Phantom 3’s price is 50% lower than the 3D robotics solo.
Ⅰ Profile
Company Profile
Native name Da-Jiang Innovation Science and Technology Co., Ltd.
Marketing大作业评估微软新产品进入中国的变量英文
M a r k e t i n g大作业评估微软新产品进入中国的变量英文Ting Bao was revised on January 6, 20021Microsoft Corporation15700 NE 39th StRedmond, WA 98052USAMr. GatesMicrosoft Corporation15700 NE 39th StRedmond, WA 98052USADear Mr. BallmerAttached is the report you request on 14 May analyzing the viability of the business opportunity. We have done a lot of research on making our marketing plan.The report provided details on the processes that we analyzing the viability of the business opportunity and the recommendations how we can improve our products.Our report proved that the China market is suitable for Microsoft to enter into. And Microsoft needs to take advantage of the good environment around it. Microsoft Cooperation has more advanced technologies than the other competitors so that there are seldom competitors can defeat Microsoft. However, as a big firm, Microsoft needs to undertake more sociality responsibility to feedback the society.We have analysed the variability through 7 aspects to decide if Microsoft has the advantages to compete with other firms. We have made out a lot of advices in the report for Microsoft to adapt to the situation. We discuss these points in detail in the report.Preparing the report has been valuable and challenging. If you have any question, you can discuss the question with me and I will give a satisfying answer.Yours sincerelyZhou XiangnanA REPORT ON ASSESSING THE VIABILITY OF THE BUSINESS OPPORTUNITY OFMICROSOFT, 2012Prepared for:Mr. BallmerSubmitted: 14 May, 2012,Prepared by: Zhou XiangnanSummaryThis report was commissioned by Mr. Ballmer to assess if the China’s environment is suitable for Microsoft Cooperation’s new product to enter into the market of China. The purpose of this report is to help the management in estimating the viability of the business opportunity when Microsoft Corporation intends to sell the Windows 8 operating system in the new market of China. This report provides an assessment of the varieties of environment of China and it alsorefers to some findings and potential implications Microsoft Cooperation needs to note.After assess the seven varieties of the environment, the report finds that China is suitable for Microsoft Cooperation to enter into to promote Windows 8. The report finds that the economics of China is developing quickly and it provides many opportunities for Windows 8, while the rapidly developing of the economics of will also challenge the position of Windows 8. The political, legal and regulatory environment is not very good for Windows 8 to promote since China has put forward Antitrust Law. What’s more, Microsoft Cooperation has the suspicion of monopolizing the computer system and many other countries have sued Microsoft cooperation for monopolizing this industry which can be provided for China government to sue the Microsoft Cooperation. The social and cultural environments havelittle effects on the sales of Windows 8 because many people will use the computers. The climate and religions do not obstruct the use of computers. Technological environment will affect the products of Microsoft cooperation greatly. As an IT company, the development of the technologies can enhance the abilities of creativity. In the Contemporary environmental considerations aspect, Microsoft Cooperation also affects the environment around greatly. So change the traditional way to produce products it necessary for Microsoft Cooperation. Competitive environment shows that Apple and Google are the biggest competitors for the Microsoft Cooperation. The three products all have their own features. Internal evaluation shows that the products of Microsoft Cooperation are more superior to the other two companies’ products.The environment analysis method is applied to use to analyse the many kinds of viabilities of the business opportunity in seven aspects. And the PEST method is also applied to analyse the micro-environment around the firm. Porter’s five forces model is used in the report to analyse the intensity of the market and if Microsoft can survive in the competition.Recommendations have been made that, if implemented, should minimise the problems. Microsoft needs to take advantage of the good environment around it. Microsoft Cooperation has more advanced technologies than the other competitors so that there are seldom competitors can defeat Microsoft. In addition, as a big firm, Microsoft needs to undertake more sociality responsibility to feedback the society.Thank you for providing us the opportunities to work with you on this program. We will be glad to discuss any questions if you have.TABLE OF CONTENTS page Summary (4)AppendicsAuthorisation and Aim of the ReportMr. Ballmer requested this report on May 14, 2012. The aim ofthis report is to help the management in evaluating theviabilities of the business opportunity before MicrosoftCorporation intends to sell the Windows 8 operating system in the new market of China. It will also provide some strategies andrecommendations to minimize the problems of our products.limitationsThe environments of the market are fickle, so when you receive the report, the report may be not the same as I claim. And my writing English may be not very good. So if you have any question, I am glad to discuss the question with you.ScopeThe report will assess the viability of the business opportunity of the Windows 8 operation system when Microsoft puts its products in the China market. I will use the environment analysis method to assess the viability of the business opportunity in seven aspects.And I will also make some strategies which will improve oursituation and reputation. At last, the report also gives somerecommendations to improve the situations that the Windows 8operation system enters into China market. I collect theinformation from many ways, while the most of information iscollects from the internet.BACKGROUNDBackground of Microsoft CorporationMicrosoft Corporation is the forerunner of the development ofthe personal computer softwares, and the company was foundedby Bill Gates and Paul Allen in 1975. At present, MicrosoftCorporation is the biggest computer software supplier in theword. There are at least 64,000 employers are working for theMicrosoft Corporation directly, and the volume of businessreached billion dollars in 2009. The main products andservices are Windows operating systems, Internet Explorer andMicrosoft Office. In 1999, Microsoft began to offer the MSN network instant messaging client program and began to offer Xbox to participate the game terminal Competition in 2001.Nowadays, Microsoft has 7 core businesses: Windows operating systems, Windows server system, Microsoft office, tooldevelopment, Microsoft Business Solutions, games and Xbox and Windows Mobile.of the Windows 8 Operating SystemThe Windows 8 operation system is a totally new product which is improved on the basis of Windows 7 operation system. The system aims to make the operation of the daily computersimpler and shortcut and it can also provide an efficient and convenient working environment. The Windows 8 operation system will support the chip framework from Intel, AMD and ARM which means that the Windows 8 operation system start to strideforward more platforms including personal computer and tablet personal computer. The Windows 8 operation system has many new features. Windows 8 enterprise edition can runs in the USBflash disk which is much of importance for the informationtechnology people to change the working environment at anytime. Hibernation function is a new function which can add the launch speed of the system.Choose ChinaI choose China as the target country due to China is a bigcountry and it has a unique market. And Microsoft Corporationhas produced a Windows 8 China edition for China because ofthe China’s unique market. It is suitable for me to write the report.ENVIRONMENT ANALYSISEconomic Environment Analysis3.1.1Stage of Market DevelopmentFigure 1 shows that in 2010, the GNI per capital hadreached $4260, so China belongs to upper middle-incomecountries since the GNI per capital of China between $3946and $12195. Figure 2shows that the percentage of primaryindustry is %, the percentage of second industry is % andthe percentage of third industry is %.3.1.2 Macroeconomic ConditionsThe Macroeconomic presents a good condition that theeconomics is slowly firm up. Internal demand firms upobvious since the investment and consuming become themain powers to make the economics increase. Theinvestment is growing rapidly and the production ofindustry is speeding. In addition, the range ofdecreasing of the is slowing down. The Figure 4 showsthat the balance of payments presents the trade isincreasing greatly. Recent years, the balance of paymentsof China always keeping current accounts and the capitaland finance both surplus and the scale is keepingexpanding. Nowadays, the exchange rate between U. S.dollars and RMB is decreasing with small fluctuation.3.1.3Market Size AnalysisThe Figure 3 shows that the GNP of China in is Trillion RMB and GDP is Trillion dollars in 2010. And from theincome aspect, in 2010, the of China is 1100 dollars.The family income per capita of urban residents reached21033 RMB, while the family income per capita of ruralresidents reached 5919 RMB. The disposable personal incomeof resident is 10046 RMB. From the consumption aspect, theconsumer spending of residents was Trillion RMB, whilebecause of rising of price of food lead to the Engel'scoefficient ranched % in 2010. From the population aspect,China has a population of billion and the natural growthrate is ‰. The 15-64 years people old occupy a percentageof %, 0-14 years old people occupy a percentage of % andthe people whose age above 65 year occupy %. Most peopleare living in the east of China so that the populationdensity is big in the east of China. Respectively speaking,the urbanization level is much higher in the east of Chinaand in these areas the infrastructure is relatively perfect.In the communication aspect, the amount of broadbandInternet access had reached about billion, the speed ofthe increasing of broadband Internet access is rapid (WorldBank).3.1.4 Findings and Potential ImplicationsThe lasting surplus will cause the . dollar devaluecompared to RMB. And we can export the Windows8 system more easily to China. From the negative side,China is always surplus will make more internationalfrictions so that it will affect the market of Windows 8.The of residents is more and more reasonable and theEngel's coefficient is getting smaller which presents that the residents are spending less money on food, they begin to enjoy the life. So the people will buy more computersor some other Electronic Products with the windows 8system. The disposable personal income of resident isincreasing year after year which means that the residents have more and more money for them to buy things, such aspersonal computers or some other with Windows 8. Thisphenomenon will lead to more residents become thepotential consumers of Windows 8. And the middle part ofthe population structure of China is very large, so manyof them will use or buy the computer which will provide usa good opportunity for us to enter into China. In China,the east area is the most well- developed area and has the maximum density of people, so these areas are the mostsuitable places for us to develop since these areas have abig population and be equipped with many broadbandInternet accesses. These all conditions provide us a goodeconomic environment for selling our products.Political, Legal and Regulatory Environments Analysis3.2.1 Political EnvironmentThe political ideology of China is socialism and Chinais carrying out market economy system. The opticalsystem includes system of people's congress, system ofregional ethnic autonomy, System of Community LevelSelf-Governance and Chinese Party . The macro risk ofChina is that RMB is appreciating so that import isfavorable and the export is adverse. According to theJinghua newspaper, the duty of the laptop reduced 80%after April 14. Nowadays, the biggest conflict of Chinais the territorial dispute of Yanhuan Island betweenChina and Philippines. There will be a new election inChina in 2012, while the party in power is alwaysChinese Communist so the basic policies will not change.With the unceasing provocation of Philippines, China maychange the diplomatic strategy to fight back. Chinagovernment decided to put 4 trillion RMB to buildinfrastructures and add bank credit before 2010.According to the ultramodern trade law, the laptop ofthe duty is 10%, and it is lower than the last yeardrastically. Sometimes, our home-country will restrictChina in some industries since these industries mayimpact greatly in American industries. China joined intosome international agreements, such as, WTO and APECwhich can promote the communication and development ofeconomy.3.2.2 Legal environmentChina also needs to obey the international laws, such as, IMF, WTO, UNCITRAL and ISO. America is paying attention tothe intellectual property while China pays a littleattention to protect the intellectual property. And thetwo different have two different patent laws. Since August1 in 2008, China put forward the to prevent the monopolyphenomenon.3.2.3Findings and Potential ImplicationsThe market economy system will make the operating systemmarket more freedom while there are more competitions forour products. With the appreciation of RMB, it is adversefor our company to export our products to China while thecost will be reduced. With the reduction of the duty of the laptop, we can export more laptops to China, while at the meantime the competition of the laptop will be more drastic. When China changes the diplomatic strategy of Philippines, we will be affected by the changes, such as the war will limit the export of China. The Incentives and government programs will boost the market and build up the confidences of consumers so that there will be more potential consumers buy our products. When the duty of laptop reduces, the costs of the laptop also reduce so that the price will also reduce which can stimulate the consumers to buy our products. Though America does not restrict China on the electronics industry directly, it will affect our company indirectly. China and Americajoin into the WTO and APEC can serve our company well, our company can take advantage of the cooperative agreements to enter into China. Our company needs to obey the international laws, host-country laws and home-country laws since these laws provide a way for us to obey or we will be punished. The American laws are in our favor while the Chinese laws are bad for protecting our high-end products. The protection and the hit power ofChinese government are not enough, so when we enter intoChina to promote our products we will suffer from someloss. Our country had been litigated by many countries sowhich provide a way for China to litigate us, so we needto prepare for this situation.Social and Cultural Environments Analysis3.3.1 The Social and Cultural Environments AnalysisThe first language of the Chinese is Chinese, and many ofthe students are learning English. China is a country withmany religions, while the main religions are Taoism andBuddhism. Some religion behaviors will affect thepeople’s consumption patterns greatly, especially in therural area in China. Nowadays, Chinese people’ value ispragmatism and most of them have group psychology. Thereare many manners and customs exist in the businessnegotiations, such as the two people need to have the sameposition if they are going to proceed negotiate. Theattitude of aesthetics of Chinese is that they payattention to the brand name and media messages of aproduct rather than color, packaging since Chineseemphasize reality. China carries out nine-year compulsoryeducation and college education which can foster largequantities of talents. From the social institutions aspect,in fact, China is ruled by only one big political party—Chinese communist and there are many small socialorganizations in the society. According to the Hofstede’scultural typology, the power distant is 80 and Chinesebelieve in personal policy-making and personalresponsibility system in traditional.3.3.2 Findings and Potential implicationsIn China, many of they will speak Chinese, so if we want to develop in China, we need to recruit some people know Chineseso that make contract with Chinese people. The Chinese grouppsychology can help our company to promote our product, so weneed to take the advantage of brand effect. The pragmatismforces us had to make the product have more functions. Themany manners and customs are different from our country, sowe need to adapt to the manners and customs when we enterinto China. And according to the attitude of aesthetics, ourproducts must build up our brand to attract customers. Mostof the Chinese students have poor practical ability becauseof the Chinese education so that we need to take time totrain them. It is difficult for us to employ a capablemanager to manage staffs. In China, we need to follow theChinese communist’s instructions and the relationship withthe social organization will affect our business operations.Chinese power distant determines that the managers whenmanaging the company they should avoid to use mandatory wayto solve conflicts.Technological Environment Analysis3.4.1 Technological Environment AnalysisNowadays, China is developing the country withtechnology and education strategy, so the technologiesare developing quickly in the recent years. E-commercedevelops rapidly according to the relevant dates. CNNIC(2012, p.) states that ‘there are at least 527 millionnetizens in China and the cell phone users have reach360 million until March 2012’. China is a big country,while the e-commerce can help to overcome the barrier ofgeographical distance. In China, the technology is thefirst productivity and it provides a way for factory andcompany to customize. The improvement of productivitycan improve the product quality and output. Manyindustry are using the internet as a media to promote,Internet has been the biggest platform in the world. InChina, there are not many famous brands and theinteractive communication is the important driving forceof rebuild brands. In the aspect of price, thedeveloping technology can reduce the transaction costand shipping cost. And companies can distribute productsand services without boundaries, the retail channels arediversified.3.4.2Findings and Potential implicationsAs a technology, the development of the technology of China is suitable for our company to develop our products. Theextensive netizens provide us the opportunities to promoteour products. We can take advantage of e-commerce to developour business, while we need to face the potential risks,such as, the attacks from the outside. New technology canenhance the core competency of our company and it makes itpossible for our company to produce a large quantity ofproducts in a short time. And the development of technologyallow us to service the customers in anywhere in the world.Internet platform can bring opportunities and challenges, itmeans that we can promote our products through the Internetplatform and we had to face the various kinds of Internetadvertisements of other companies. The interactcommunication require us to meet the new market segmentneeds. The diversified retail channels can make our companyto distribute our products more quickly while the cost maybe more expensive.Environmental Considerations Analysis3.5.1Contemporary Environmental Considerations AnalysisSince the traditional consumption patterns make theenvironment become poor, China is advocating greenconsumption. Nowadays, China is paying more and moreattention to the environment protection. Many of theindustries in China do not care about if their productionaffects the environment and most industries are stillproduce in their own traditional ways. Chinese people arepaying attention to the practical use of a product, andthey hope to realize some consumer perception in theprocess of transaction. For many industries in China, themarketing environment has opportunities and challenges,such as the market are developing quickly and the rulesare changeable and so on. There are many firms will dosome philanthropy to feedback the society in China whilethe firms seldom advocate to donate all the money. Inrecent days, the quality of all products in China isdoubted by the consumers if the products are health. Manyfirms do not care about ethical considerations, what theycare about is the money.3.5.2Findings and Potential implicationsAs an IT company, Microsoft Corporation has affected the environment greatly and China is thinking highly ofenvironment so that we are bearing big pressures. Thepressures force our company must change the way we produce.Greenpeace (2012, points out that ‘Microsoft corporationhave little information about the energy portfolio and italso has no long strategy to enhance the amount of therenewable resources’. We had to consider using some cleanenergy to answer the criticisms and we need to makepractical action to make the consumers to believe in us.The customers are requiring more information so that wewill lose some pricing advantages. Our company iscooperating with many organizations to do the philanthropywhich can help our company to build up good image. As a bigcompany, we need to play a leading role to undertake moresocial responsibilities. In order to make the consumers tobelieve in our products, we had to do some promises becauselarge quantities of firms break the ethics.Competitive environment analysisIntroduction of Competitive environmentMicrosoft Cooperation is going to put Windows 8 into Chinamarket in 2013. So the biggest two competitors of areMicrosoft Cooperation is Apple Cooperation and Google inthe mobility system area. The product of Apple is ISOsystem and the product of Google is Android system.3.6.2Industry analysisThe Porter’s five forces are used to analyse the industryenvironment. The competitive intensity of the mobilitysystem area is not very big since there are not manycompanies are doing the mobility system. Though the mobilitysystem area is attractive for many firms, however, they haveno advanced technology to develop the mobility system. Themobility system needs advanced technology to support, so inthe short time there will be no new entrants can threat theMicrosoft Cooperation’s Windows 8. The barriers include thefollowing aspects. As a big cooperation, Microsoftcooperation has a bigger economy of scale than other firms.In addition, the Windows 8 has a distinguishing feature, andthe feature is that Windows 8 can be used not only in themobility system area but also the computer system area. Inthe aspect of the threat of substitute products, the Windows8 can not be replaced by the other products since Windows 8 can be applied into the computer system area and themobility system area while Apple and Google can only produce products in mobility system area. The only threat of substitute products is Microsoft itself since there are many users are using the Windows XP and Windows 7. From the aspect of the bargaining power of buyers, the buyers have no bargaining power since if the buyers are going to buy the computers or tablet PC, the computer systems are bound with the computers system. From the aspect of bargaining power of suppliers, the suppliers have no bargaining power since Microsoft Cooperation have many choices to choose which the suppliers they will cooperate. And there are many IT suppliers and they are concentrated. There are no firms can beat the Microsoft Cooperate because of the Windows 8’s peculiarity. From the aspect of intensity of rivalry among existing firms, the intensity of rivalry among existing firms is very small. The figure 6 shows the market share of the Windows 8 is %, while it does not explain Windows 8 has no future since the Windows 8 is not formal. And the Windows 8 has many new functions which is different from the other products of other firms’. The most important of thing isthat the number of competing firms is not many. In short,the intensity of the rivalry is small.3.6.3Analyzing competitorsThe main competitors of Microsoft Cooperation are Apple and Google. The strategy of Apple is to keeping creating andoccupying high-end market. The strategy of Google is toproduce more Android products. And the object of Apple is tobuild up high-end products image and occupy high-end marketshare while the object of Google is to occupy most of themiddle smart phone market. Apple and Google had entered intoChina for a long time, so it is the disadvantage forMicrosoft Cooperation. The key success factor in the industryis the technology, which firms control the advancedtechnology then it can get the biggest market share.Internal evaluation3.7.1Resource-based View of the FirmAs an IT industry, Microsoft Cooperation has more than 64,000 employers, and most of them are skilled employers.Microsoft Cooperation has many intangible assets, such asthe enterprise culture keep the employers having highenthusiasm and Microsoft has good reputation in the society.As we all know, Microsoft’s trademark is famous in theworld and it has many patents. The development of thetechnologies is quick so that the environment is changeable.While the effects have little effects on Microsoft becausethe products of Microsoft is unique. The core capability ofMicrosoft is the advanced technology. And Microsoft hascore capabilities such as, better after-sales if you havesome problems in your products. The computer system is ofhigh quality that there have few competitors is also adistinctive competency. In addition, Microsoft is planningto contribute to superior customer value through ceaselessupdate and the products of Microsoft are unique so that theother firms can not imitate them.3.7.2 Competitive strength assessmentWe can see in the form, Microsoft gain for an absoluteadvantage. Microsoft is doing well in the product quality,reputation, degree of not be imitate and creativetechnology. While the customer service quality is notvery good compares to the other firms.CONCLUSIONThe report had assessed the viabilities of the businessopportunity before the Microsoft Cooperation prepares to putWindows 8 operating system into the market of China. Theenvironment analysis method is applied to use to analyse the many kinds of viabilities of the business opportunity in seven aspects.In this report, there are also some strategies are put forward to improve the situation and reputation when Windows 8 system。
市场营销方案全英语版
市场营销方案全英语版Marketing Plan1. Executive SummaryThe purpose of this marketing plan is to outline the strategies and tactics that will be implemented to promote and sell our products in the market. This plan aims to increase brand awareness, attract new customers, and ultimately boost sales and revenues. The target market for our products is predominantly English-speaking consumers, and therefore, this marketing plan will be presented in English.2. Market Analysis3. Target MarketBased on the market analysis, our primary target market is English-speaking consumers aged between 18-35. This demographic typically consists of students, young professionals, and technology enthusiasts who are open to trying new products and are active on social media platforms. The secondary target market includes individuals aged 35-50 who are interested in innovative and quality products.4. Marketing ObjectivesThe following marketing objectives have been set for this plan:- Increase brand awareness by 20% within the first six months.- Generate a 15% increase in sales within the first year.- Expand the customer base by 10% annually.- Obtain a customer satisfaction rating of 90% or above.5. Marketing Strategiesa. Social Media Marketing: Develop a strong presence on popular social media platforms such as Facebook, Instagram, and Twitter. Regularly post engaging content, share product updates, and interact with customers to build brand loyalty and attract new followers.b. Influencer Marketing: Collaborate with influential bloggers and social media personalities in the target market to promote our products through sponsored posts, reviews, and giveaways.c. Content Marketing: Create informative and entertaining blog articles, videos, and infographics that highlight the benefits and features of our products. Optimizing content for search engines will help attract organic traffic to our website.e. Public Relations: Develop relationships with journalists, bloggers, and industry influencers to secure media coverage and mentions. Press releases will be distributed to relevant media outlets to generate buzz about our products.6. Marketing Tacticsa. Product Launch Event: Organize a grand launch event for our new product, inviting media, influencers, and potential customers. This event will showcase the features, benefits, and unique selling points of the product.b. Giveaways and Contests: Conduct regular online giveaways and contests on social media platforms to engage customers and encourage them to share our brand with their networks. This tactic will help increase brand recognition and viral reach.d. Customer Referral Program: Implement a customer referral program that rewards customers who refer their friends andfamily to purchase our products. Rewards may include discounts, free products, or exclusive offers.e. Online Advertising: Run targeted online advertising campaigns on platforms such as Google AdWords and social media sites. This will help increase brand visibility, drive website traffic, and reach potential customers who are actively searching for similar products.7. Financial ProjectionsDetailed financial projections will be created to estimate the costs associated with implementing the marketing strategies and tactics outlined in this plan. This will include budgets for social media advertising, influencer collaborations, contentcreation, events, and other marketing initiatives. Revenue forecasts will be based on historical data, market trends, and anticipated customer acquisition rates.8. Monitoring and EvaluationRegular monitoring and evaluation of the marketingstrategies will be conducted to determine their effectiveness. Key performance indicators such as website traffic, social media engagement, sales conversions, customer feedback, and return on investment will be tracked and analyzed. Based on the results, adjustments and improvements to the marketing plan will be made as necessary.Conclusion。
天和一号英语阅读
天和一号英语阅读China plans to launch core module of space station around 2018China will launch a core module belonging to its first space station around 2018, according to a senior engineer with China Aerospace Science and Technology Corp. on Thursday. Two space labs will be launched later and dock with the core module, "Tianhe-1," said Wang Zhongyang, spokesperson with a key research institute attached to the corporation.The construction of space station is expected to finish in 2022, Wang said.China set to launch "more livable" space lab in Q3China will put the country's second space lab Tiangong-2 into space in the third quarter of this year with more livable conditions for astronauts, a spokesman said here Thursday.According to Wang Zhongyang, spokesman with the China Academy of Space Technology (CAST), the new space lab will consist of a hermetically sealed experiment cabin, designed to provide astronauts with clean air and suitable temperature and humidity, and a resource module featuring solar wings, batteries and propellant for thrusters."We have specifically modified the interior of the new space lab to make it more livable for mid-term stays for our astronauts," Wang said ahead of the country's Space Day on April 24, set to mark the launch of China's first satellite 46 years ago.Tiangong-2 is China's second space lab designed to carry out space science experiments and repair tests to pave way for the country's first orbital space station which is expected to be in service around 2022.Tiangong-1, launched in September 2011 with an initial design life of two years, just ended its data service earlier this year after an operational orbit of 1,630 days during which it docked with the Shenzhou-8, Shenzhou-9 and Shenzhou-10 spacecraft and undertook a series of experiments."Unlike Tiangong-1, Tiangong-2 will be our first genuine space lab," said Wang.Earlier reports said Tiangong-2 will dock with the Shenzhou-11 spacecraft, which is expected to blast off in the fourth quarter and carry two male Chinese astronauts for a30-day mission in the new space lab before returning to Earth.The astronauts are currently receiving training.In 2017, Tiangong-2 will dock with China's first space cargo ship Tianzhou-1, which will be launched in the first half of next year on top of a next generation Long March-7 rocket.Scientists will verify key technologies such as propellant refueling while in orbit during the process.China's multi-billion-dollar space endeavors have become a source of surging national pride and a milestone of China's global stature and technical expertise.The country sent its first astronaut into space in 2003, the third nation after Russia and the United States to achieve manned space travel independently. In 2008, astronauts aboard Shenzhou-7 made China's first space walk.。
前期运营方案英文
前期运营方案英文IntroductionThe preliminary operation plan is a detailed strategy for the initial phase of a business or project. It outlines the objectives, goals, and action steps that are necessary to successfully launch and establish the venture. This plan is a critical document that serves as a road map for the implementation and execution of the business idea. In this plan, we will focus on the key areas of marketing, sales, finance, and human resources to ensure a smooth and successful start to the venture.MarketingThe marketing plan is a crucial element of the preliminary operation plan, as it outlines the strategies and tactics that will be used to promote the business and attract customers. The first step in the marketing plan is to conduct market research to understand the target audience, their needs, and preferences. This will help in developing a clear understanding of the market and identifying the best marketing channels to reach potential customers.Once the target audience has been identified, the next step is to develop a marketing strategy that includes the use of various marketing channels such as social media, digital advertising, and traditional marketing methods. The marketing plan will also include the development of a brand identity, including a logo, tagline, and brand messaging that will be used to create a consistent and compelling brand image.SalesThe sales plan is designed to outline the strategies and tactics that will be used to generate and convert leads into customers. This plan includes the development of a sales process, which includes identifying potential customers, qualifying leads, and closing sales. The sales plan will also outline the sales targets, quotas, and incentives that will be used to motivate the sales team and drive performance.In addition, the sales plan will also include the development of a customer relationship management system that will be used to track and manage customer interactions and ensure that sales opportunities are effectively managed and converted into revenue.FinanceThe finance plan is a critical component of the preliminary operation plan, as it outlines the financial strategies and tactics that will be used to ensure the financial viability of the business. This plan includes the development of a budget, financial projections, and cash flow forecasts that will be used to guide the financial management of the business.The finance plan will also include the development of key financial performance indicators that will be used to monitor and measure the financial health of the business. This plan willalso outline the key financial milestones that will need to be achieved in order to ensure the long-term success and sustainability of the venture.Human ResourcesThe human resources plan is designed to outline the strategies and tactics that will be used to attract, recruit, and retain talent for the business. This plan includes the development of a recruitment strategy that will be used to identify and attract the best talent for the business. The human resources plan will also include the development of a compensation and benefits plan that will be used to attract and retain top talent.In addition, the human resources plan will also include the development of a training and development plan that will be used to ensure that employees have the skills and knowledge they need to be successful in their roles.ConclusionThe preliminary operation plan is a critical document that will be used to guide the initial phase of the business. It outlines the strategies and tactics that will be used to promote the business, generate revenue, manage finances, and attract and retain talent. This plan will serve as a road map for the implementation and execution of the business idea and will ensure that the venture has the best possible chance of success.。
市场营销策划方案英文版
市场营销策划方案英文版1. Executive SummaryThis marketing planning proposal is designed to outline the strategic direction and tactics for a marketing campaign. The objective of this proposal is to increase brand awareness, attract new customers, and drive sales for the company. This proposal outlines a comprehensive marketing strategy including market analysis, target audience identification, goals, objectives, budget, and tactics.2. IntroductionCompany XYZ is a leading provider of consumer electronics with a wide range of products including smartphones, tablets, and smart home devices. Despite having a strong presence in the market, the company is facing increased competition and a decline in sales. This marketing planning proposal aims to reverse this trend and regain market share.3. Market AnalysisA thorough market analysis is necessary to identify the target audience and understand their needs and preferences. The analysis includes studying the current market trends, analyzing competitors' strategies, and identifying the strengths and weaknesses of the company.4. Target Audience IdentificationBased on the market analysis, the target audience for the marketing campaign is identified as tech-savvy millennials and young professionals aged 18-35. This segment is highly active on social media platforms and values brands that offer innovative and high-quality products.5. Goals and ObjectivesThe primary goal of this marketing campaign is to increase brand awareness and enhance brand image among the target audience. The objectives include:- Increase overall sales by 15% within the next six months.- Increase brand awareness by 20% among the target audience within the next three months.- Increase customer engagement on social media platforms by 50% within the next three months.6. Marketing StrategyThe marketing strategy revolves around three main pillars: social media marketing, influencer partnerships, and experiential marketing.6.1 Social Media MarketingA comprehensive social media marketing plan will be executed to reach and engage with the target audience. This includes creating and optimizing social media profiles, developing a content calendar with relevant and engaging posts, and running targeted advertising campaigns.6.2 Influencer PartnershipsPartnering with influencers is an effective way to reach the target audience and gain credibility. Key opinion leaders in the consumer electronics industry will be identified and engaged to promote the company's products through sponsored content and product reviews.6.3 Experiential MarketingCreating immersive experiences for potential customers is crucial in showcasing the products' features and benefits. This can be achieved through pop-up stores, product launch events, and interactive demonstrations in high-traffic areas.7. Budget AllocationA detailed budget allocation plan is essential to ensure efficient spending of marketing resources. The budget will be divided as follows:- Social media marketing: 40%- Influencer partnerships: 25%- Experiential marketing: 20%- Miscellaneous expenses: 15%8. Measurement and EvaluationTo monitor the effectiveness of the marketing campaign, key performance indicators (KPIs) will be established. These include but are not limited to sales growth, website traffic, social media engagement, and customer feedback. Regular monitoring and analysis of these KPIs will guide future marketing decisions and help evaluate the campaign's success.9. ConclusionThis marketing planning proposal provides a comprehensive strategy for XYZ Company to improve brand awareness, attract new customers, and drive sales. By leveraging social media marketing, influencer partnerships, and experiential marketing, the company can successfully engage with the target audience and achieve its goals and objectives. With proper monitoring and evaluation, adjustments can be made to optimize the campaign and ensure long-term success.。
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Transition Page
LOG O
Background
6 Background
LOG
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JDB and Tiandi No.1 apple cider vinegar is table drinks, JDB because of its highlight characteristic "pa shang huo", attracted many consumers. but Tiandi No.1 market position is not clear, there are no highlight it is a healthy drink, there are no outstanding apple vinegar "Digestion" this benefits. Consumers can not make a clear distinction between it and other features table drinks.
12 Product Strategy
9 Marketing Objectives LOG O
• Planning Objective: • Tiandi No. 1 continue to maintain sales, highlight and expand the function
beverage market share. • Target market: • The country's functional beverage market • Market Segmentation: • Functional advantages for the product, the market mainly locked in young people. • Market positioning: • Keep in vinegar beverage industry leading brands, and in the four years of at least
1
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Tiandi No.1 apple cider vinegar
Team member
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Contents Page
（1） Company Overview
（2）
Background
（4） Product Strateg Statement Marketing Objectives
11 Product Strategy
LOG
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You know drinking JDB was “pa shang huo." But drinking Tiandi No.1 was what?
For now consumers Tiandi No.1’s position ambiguous situations, we must allow consumers to understand Tiandi No.1 is a fashion drink.
30% share of the possession • Need to be addressed: • a. People need to understand the position of the Tiandi No. 1. • b. The product single taste, not suited to the requirements of the diversity of
consumer demand. • c. There are plenty of other brands to compete effectively.
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Transition Page
LOG O
Marketing Mix (4P)
•Product Strategy •Price Strategy •Place Strategy •Promotion Strategy
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Transition Page
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Mission Statement Marketing Objectives
8 Mission Statement
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• Tiandi NO.1 apple cider vinegar as a freshman near functional beverages. As for the others table drink. The Tiandi NO.1 has special function “Health Delicious Digestion” It’s a good advantage to dominate. In general,It’s bigger advantage than disadvantage.
（5）
Place Strategy Promotion Strategy
LOG O
（6）
Conclusion
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Transition Page
LOG O
Company Overview
4 Company Overview
LOG
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• Guangdong Tiandi No.1 apple cider vinegar company was set up in September 2002 , is a collection development , production and sales of private enterprises vinegar drink . Production base is located in Jiangmen City , Guangdong Province , the marketing center is located in Tianhe District, Guangzhou Victory Plaza . Has grown to become the largest production base of vinegar drink .