2020年初级商务英语阅读材料
2020年商务英语BEC初级阅读模拟试题(5)
2020年商务英语BEC初级阅读模拟试题（5）WHAT are teenagers nowadays crazy about? Popular songs? Harry Porter books? Sports or online games? For me, the answer is history.History is a part of my leisure (空闲的) time. Since I was 10, I’ve been reading history books, collecting old maps and visiting museums. I always get excited when people around me talk about history.I have learnt a lot from history. It’s helped me deal with (应付) the problems of growing up. History is precious (珍贵的) wealth.History helps me become more mature (成熟的). I used to believe that life is simple to understand. Now I know that we shouldn’t make simple judgments (判断). People aren’t "good" or "bad"; things aren’t "true" or "false".History has also made me mentally (精神上) stronger. I’m more responsible now. I have learned useful things about myself from studying the rise and fall of kings and queens.When I studied Chinese history between 1840 and 1949, I knew I must be a strong person and do my best for China.Francis Bacon wrote, "Histories make men wise". I agree with that. If you know history you respect the past are confident about the future. History tells you where you come from, where you are and where you are going. That is the charm of history. Don’t you think so?。
商务英语初级阅读材料
商务英语初级阅读材料商务英语初级阅读材料Robert: Even with volume sales, our costs for the Exec-U-Ciser wont go down much.Dan: Just what are you proposing?Robert: We could take a cut on the price. But 25% would slash our profit margin. We suggest a promise - 10%.Dan: Thats a big change from 25! 10 is beyond my negotiating limit. Any other ideas?Robert: I dont think I can change it right now. Why dont we talk again tomorrow?Dan: Sure. I must talk to my office anyway. I hope we can find some mon ground on this. (next day) Robert, Ive been instructed to reject the numbers you proposed; but we can try to e up with something else.Robert: I hope so, Dan. My instructions are to negotiate hard on this deal - but Im trying very hard to reach some middle ground.Dan: I understand. We propose a structured deal. For the first six months, we get a discount of 20%, and the next six months we get 15%.Robert: Dan, I cant bring those numbers back to my office - theyll turn it down flat.。
2020年商务英语BEC初级阅读模拟试题(1)
2020年商务英语BEC初级阅读模拟试题（1）A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tailor the belly(肚子) or the foot of the horse, if he really knows his business. And most great artists who really knowtheir business do not follow other people’s rule.They make their own rules. Every one of them does his work in a way peculiar(奇特的) to himself; and the peculiarity means only that he finds it more easy to work in that way.Now the very same thing is true to literature(文学). And the question, "How shall I begin?" only means that you wantto begin at the head instead of beginning at the tail or somewhere else. That is, you are not yet experienced(有经验的) enough to trust to your own powers. When you become more experienced you willnever ask the question, and I think that you will often begin at the tail --that is to say, you will write the end of the story before you have even thought of the beginning.1. A friend of the writer’s drew the horses ____.A. very wellB. in the way of western ruleC. in the way of his own ruleD. all of the above2. The writer was surprised because ____.A. the artist began to draw at the head of the horseB. the artist began to draw at the tail of the horseC. the artist made his own ruleD. the artist did not follow other people’s rule3. You are not yet experienced because ____.A. you don’t know where to beginB. you want to begin at the head instead of beginning at the tailC. you always asked questionD. you do not trust to your own powers4. When you become more experienced you will ____.A. never ask questionB. often begin at the tailC. should write the end of the storyD. should think of the beginning5. The topic of the passage is ______.A. How to draw a horseB. How to write a storyC. How to make your own rulesD. Trust to your own powers参考答案： CDDCD。
【推荐】BEC商务英语初级阅读材料(2)-范文模板 (1页)
【推荐】BEC商务英语初级阅读材料(2)-范文模板本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==BEC商务英语初级阅读材料(2)买卖过招第一回 Buy and SellDan Smith 是一位美国的健身用品经销商，此次是 Robert 第一回与他交手。
就在短短几分钟的交谈中， Robert 即感到这位大汉粗犷的外表下，藏有狡黠如脱兔的心思--他肯定是名沙场老将，自己绝不可掉以轻心。
双方第一回过招如下：英文正文Dan : Id like to get the ball rolling by talking about prices .Robert : Shoot . Id be happy to answer any questions you may have .Dan : Your products are very good . But Im a little worried about the prices youre asking .Robert : You think we should be asking for more ?Dan : Thats not exactly what I had in mind . I know your research costs are high , but what Id like is a 25% discount .Robert : That seems to be a little high , Mr . Smith . I dont know how we can make a profit with those numbers .Dan : Please , Robert , call me Dan . Well , if we promisefuture business -- volume sales that will slash your costs for making the Exec - U - Ciser , right ?Robert : Yes , but its hard to see how you can place such large orders . How could you turn over so many ? Wed need a guarantee of future business , not just a promise .Dan : We said we wanted 1000 pieces over a six month period . What if we place orders for twelve months , with a guarantee ?。
2020上半年商务英语考试阅读练习题
2020上半年商务英语考试阅读练习题Look at the sentences below and at the five managers’ comments on leadership on the opposite pageWhich new item (A, B, C ,D or E) dose each statement 1 –8 refer to ?For each statement ! – 8 , make one letter(A, B, C ,D or E) on your Answer Sheet .You will need to use some of these letters more than once .1、Successful leadership involves making sure that employees accept new ideas.2、A good leader can bring success to a company in difficulties3、Leaders should be assessed on the basis of their achievements4、The personalities of good leaders are generally different from those of other managers5、Patience is a valuable quality in a successful leader6、Leaders consider potential changes in what their company does for others7、Good leaders will encourage their staff if their organization is in difficulties8、Leaders need to adapt their behaviour to suitdifferent circumstancesA Maurizio VernaLong-term, visionary business leaders must be prepared to invest to get what they want for their company. They know when and how to apply pressure and to take risks, when they need to display a more hands-off approach. I have a pretty clear view of my ideal b usiness leader, and of course that’s where I ‘m trying to head： he or she should start up and grow a cash-rich, multi-interest international organization of tremendous strength and depth.B Sue TuckerThe pace of technological change, and the rate at which businesses are changing , requires leaders to have a particular aptitude for technology and an understanding of the internet. A lot of people are aware of the opportunities here ,but awareness alone isn’t enough： in a true leader this needs to be coupled with clever marketing, product design and technological innovation, and keeping abreast of everything going on in the company. In fact the acid test , I think , is being able to use all of these skills to turn around a failing company.C Carol GodfreyEffective leaders stand out from the herd. They’re often idiosyncratic, even eccentric.They have the confidence to be themselves, and not to adopt the language and attributes of the run-of-the-mill professional managers and accountants. What’s crucia l is having the charisma or whatever it is that gives their staff confidence in them, so they can keep everyone on board when they want to make innovations. Sooften these don’t get off the ground because of lack of leadership, because after all, our response to change is significantly affected by how it’s introduced.E Ana CostaOutstanding leaders understand both tactics and strategy, and are prepared to play a very long game to achieve their objectives. They understand that in negotiations they need the “ win-win” concept, because losers risk losing their dignity, which is no good for your long-term business relationship with them. Leaders must stay optimistic, whatever the odds, and keep up morale of their company, even when the going’s tough. It’s important to be very much hands-on, too. A good leader will champion ideas that keep the company in the forefront.参考答案： 1-5 CBDCE 6-8 EA。
2020年商务英语BEC初级阅读模拟练习题(2)
2020年商务英语BEC初级阅读模拟练习题（2）In the world ,soccer of football is the most popular sport. This is because many countries have wonderful teamsfor the World Cup. The World Cup is held every four years.To remember 2002 FIFA World Cup ,children from different countries and more than 60 children from Japanese schools came together and spent three weekends drawing a big picture called"Dream(梦幻) World Cups"in Japan .The children drew animals, flowers and people playing soccer under a bulebright sky. They wished each football team good luck by drawing the flags(旗帜)of all the countries that will take part in the World Cup in Japan and South Korea.The picture was put up in a park near a playground in Yokohama .Some football teams will have games there.Are you a football fan(迷)?The World Cup makeds more and more people interested in football Teenagers(青少年)like playing and watching football .Many of them love somefootball stars so much that they get the pictures of their favourite players on the walls of their rooms. That is the way to show their love for the World Cup as children in Japan.1.If a country wants to take part in the World Cup ,she must have______.A.Many football fansB.a very good teamC.many football playerD.a big playground2.The next World Cup will be held in_______.A.2006B.2007C.2005D.20043.From the passage ,in the picture children drew many things except_________.A. people playing footballB. pictures of some football starsC. a sunny skyD. flowers4.In"Dream World Cup",the children drew the flags of some countries______.A. to show their love for their owe countryB. to tell the people their storiesC. to show their good wishes for the football teamsD. to show their new ideas about football5.Many teenagers owe the pictures of some football stars because______.A. they are interested in footballB. they are football fansC. they think their favourite players are greatD. all of A,B and C参考答案：BAABD。
2020年初级商务英语阅读材料(最新)
3 Ways User Stories and Personas Lead to Deeper EngagementLeonie Brown“Know thy customer.” It’s a stone-tablet precept of modern marketing and customer-experience management (CX), and for good reason: It roots design and service decisions in what customers want, rather than what companies want them to want.But it’s one thing to grasp the importance of customer-centricity, and another to actually do the work to get to know the people you serve. Some companies rely on broad demographic profiles, while others segment their customers based on specific factors such as income, education, and product usage. The most detailed organizations combine customer research, demographics, and even psychographics with operational data records such as spending patterns to create narratives that attempt to blend the traits and circumstances of high-value customers into composite sketches. Whether these are user stories or customer personas, the idea is to zero in on the needs and preferences of high-value customers as they progress along the customer journey.These analyses often reveal that not all customer profiles are equal. Defining and developing these personas can help companies relate to and interact with their customers in three important ways.Understand their key decision criteria. Every company knows its value proposition. They know what makes their product or service special, as well as where they lag behind competitive offerings. Their understanding is likely much more logical and better informed than that of even their best customers.But they’re not making the purchase decision –their customers are. It’s imperative to understand how they see your product in the broader field of potential choices, and what they value. For example, when one pharmaceutical company went to market with a new drug that promised greater effectiveness than the market leader, it was surprised not to be winning more converts. Customer research provided an answer: Customers cared more about side effects than improved efficacy. After a marketing shift to reflect this insight, more customers began to make the switch.Accommodate emotion. Emotional experience plays a huge role in customer sentiment. When a company gains insight into the emotions that key customers are likely to experience at critical points along the customer journey –say, a business-class airline customer worrying aboutwhether a delayed or cancelled flight will get them to their destination on time –they can take steps to address the emotional concerns (anxiety or frustration, in this case) along with the logistical ones. Companies that master this skill often reap brand ambassadors as a result; when a service intervention turns initial disappointment into relief and satisfaction, it’s a recipe for loyalty and promotion.Appreciate edge cases. Once you’ve identified a few core user stories or per sonas, there’s a temptation to write off customers that don’t fit those profiles. These customers may not be worth building major initiatives around, but don’t take your eye off of them, either. Instead, watch for patterns that emerge, because there’s a ch ance that a new and valuable customer segment may emerge that was completely off your radar when you went through the customer-narrative exercise. For example, old-line manufacturers such as C.C. Filson and Red Wing Shoes would have missed an enormous opportunity if they ignored the recent handcrafted Americana boom among young urbanites and focused exclusively on their traditional hiking and work-boot customers.It takes substantial effort to understand what’s driving your core customers at a deep level, but the exercise is worthwhile. When you can generate new insights into how customers perceive and experience your brand, and how it fits into their lives, you have the opportunity to build deeper customer connections.。
2020年商务英语考试初级阅读理解试题1完整篇.doc
2019年商务英语考试初级阅读理解试题1We got up early this morning and __1__ a long walk after breakfast. We walked through the business section of the city. I told you yesterday that the city was larger__2__ I thought it would be. __3__ the business section is smaller than I thought it would be. I suppose that's__4__ Washington is a special kind of city. __5__the people in Washington work for the government. A bout 9:30 we went to the White House. It's__6__ to the public from 10 till12, and there was a long line of people waiting to get in. We didn't have to wait very long, because the line moved __7__quickly.The White House is really white. It is painted every year. And it seems very white, because it's got beautiful lawns all around it, ____8____many trees and shrubs. The grounds__9__ about four square blocks. I mean, they're about two blocks long__10__ each side. Of course, we didn't see the whole building. The part__11__the President lives and works is not open to the public. But the part we saw was beautiful. We went through five of the main rooms. One of them was the library, on the ground floor. On the next floor, there are three rooms named__12__ the colors that are used in them: the Red Room, the Blue Room, and the Green Room. The walls are covered with silk__13__. There are__14__ old furniture, from the time__15__ the White House was first built. And everywhere there are paintings and statues of former presidents and other famouspeople from history.1. A) made B) did C)took D) got2. A) than B) as C) so D) like3. A) But B) Yes C) So D) Then4. A) since B) as C) because D) because of5. A) Much of B) Most of C) A lot D) Lots6. A) open B) opening C) being opened D) opened7. A) pretty B) little C) much D) very much8. A) / B) having C) with D) together9. A) include B) cost C) cover D) spread10. A) by B) on C) for D) with11. A) which B) what C) that D) where12. A) by B) for C) after D) before13. A) cloth B) clothes C) clothing D) cloths14. A) Much pieces of B) many pieces of C) many a D) a great many15. A) that B) which C) who D) when【答案】CAACB AACCB DCABD2019年商务英语考试初级阅读理解试题2In the nineteenth century, the invention of the telegraph made it possible to send noises, signals, and even music over wires from one place to another. However, the human voice __1__ this way. Many inventors tried to find a __2__ to send a voice over wires, and in 1876 some of their efforts were crowned with success. ___3___ American inventors, Alexander Graham Bell and Elisha Gray, __4__ at almost the same time. The United States Supreme Court finally had to decide which of the two __5__ the first inventor of the telephone. The Court decided __6__ Bell's favor.Born in Edinbrug, Scotland, Bell grew up in a family __7__ was very interested in teaching people to speak. His grandfather had been an actor who left __8__ to teach elocution; his father was a teacher __9__ deaf-mutes learn how to speak.However, probably none of the __10__ inventions gave Bell the same feeling of triumph __11__ he had on the day when he spilled some acid from his batteries. It was after he had worked for months to find ways to send something more __12__metallic twangs over the wires. Thinking Watson, __13__, was in the next room, Bellcalled, Mr. Watson, __14__. I want you. Watson was not in the next room. He was down in his laboratory, __15__ to the receiver. To Watson's surprise, he heard the words perfectly. He ran to tell Bell the news: the wires had carried Bell's voice perfectly.1. A) had never traveled B) never had traveled C) was never traveled D) never was traveled2. A) solution B) key C) way D) mean3. A) Two B) The two C) The two of D) Of two4. A) was succeeded B) have succeeded C) succeeded D) was succeeding5. A) was B) to be C) being D) having been6. A) at B) on C) to D) in7. A) that B)where C) in which D) who8. A) a theatre B) theatre C) theatres D) the theatre9. A) which was helped B) that was helped C) who helped D) who has helped10. A) later B) latter C) lately D) afterwards11. A) like B) to Cㄘwhich D) as12. A) of B) / C) as D) than13. A) being his helper B) was his helper C) his helper D) to be his helper14. A) come here B) come up C) go away D) go down15. A) besides B) beside C) next D) by【答案】ACACADADCADDCAC。
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2020年初级商务英语阅读材料为了让大家更好的准备初级商务英语BEC考试，给大家整理初级商务英语阅读材料,下面就和大家分享，来欣赏一下吧。
2020年初级商务英语阅读材料一PlayStation 4 Sales Hit 100 Million MarkMatthew HumphriesPS4 sales have topped 100 million units, Sony revealed in its first quarter earnings.As The Verge reports, Sony announced 96.8 million PS4 sales at the end of the previous quarter, but a further 3.2 million sold by the end of June hit 100 million. In reaching the milestone when it has, the PS4 now counts as the fastest game console to hit 100 million sales.According to Daniel Ahmad, senior analyst at Niko Partners, the PS2 reached the same total in five years and nine months, whereas the PS4 took just five years and seven months.With the PlayStation 5 expected to launch after May 2020, time is running out for the PS4 to move up the sales charts much further. In the all-time sales list, the PS4 is now within touching distance of the Nintendo Wii (101.63 million) and the original PlayStation (102.49 million). It should easily surpass them before becoming last-gen, but next on the list after that is the Game Boy, which achieved 118.69 million units sold. That looks to be out of reach.The only PlayStation not to achieve 100 million sales is the PS3, which only managed 87.4 million. How well the PS5 does depends on many factors including how much it costs, how good the initial games line-up is to give it sales momentum, and whether Microsoft manages to give Sony some strong competition with Project Scarlett.2020年初级商务英语阅读材料二Uber and Lyft Are Actually Making Traffic Worse in Some Cities Lydia DishmanIt was a big promise to build an entire business on. But for the last handful of years, both Uber and Lyft have capitalized on the notion that by providing rides to people on demand via an app,traffic and pollution would be mitigated – especially in major urban centers. New research from both the ride-hailing juggernauts now suggests that’s not the case.A joint analysis led by transportation consultancy Fehr Peers examined Uber’s and Lyft’s combined mileage in September 2018 in the metro areas of Boston, Chicago, Los Angeles, San Francisco, Seattle, and Washington, D.C. New York City wasn’t studied because of its vast public transportation system.The results (which include city centers and their surrounding suburbs) reveal that, overall, Uber and Lyft make up just 1% to 3% of vehicle miles overall in the six metro areas. However, in places like San Francisco county, Uber and Lyft account for as much as 13.4% of all vehicle miles. It’s 8% i n Boston, and 7.2% in Washington, D.C.. On average, between the six cities, as much as 62% of miles driven had a passenger. The rest were drivers on their way to pick up someone or just driving around between getting booked for a ride.However, both Uber and Lyft are justifiably pointing their fingers toward the biggest cause of traffic and emissions: privately owned and commercial vehicles. Those account for 87% to 99% of total miles in the six areas studied.Lyft’s chief policy officer, Anthony Fox.x (a former U.S. secretary of transportation), says this is a good time to consider congestion pricing to ease traffic, as is being implemented in Manhattan. Fox.x is pushing for a democratic approach to this. “The most effective congestion pricing model is one that applies to all vehicles on the road, including private automobiles, ridesharing, and commercial vehicles such as trucks, limousines, coach buses and taxis,” he writes. In other words, everyone needs to share the responsibility.2020年初级商务英语阅读材料三Women and Men Are Equally Bad at Multitasking, Study Finds Kashmira GanderMen and women are equally bad at multitasking, according to the authors of a study that debunks the widely held view women are better at juggling jobs.The study, published in the journal PLOS One, involved 48 men and 48 women who completed language and number tasks. In some tests, the participants had to focus on two tasks at the same time, known as concurrent multitasking, while in others they diverted their attention from one job to another, or sequentialmultitasking. Participants also provided demographic information and had a cognitive screening to make sure the men and women were comparable in terms of mental and physical health.Multitasking, including mixing and switching duties, was found to make both men and women equally slower and less accurate.Marco Andre Hirnstein, a researcher at Norway’s University of Bergen who studies cognitive gender differences and did not work on this study, told Newsweek: “The findings are a piece in the mosaic: they don’t ultimately verify or falsify the stereotype, which has to do with the murky concept of multitasking.”Hirnstein explained: “We all have a vague understanding of what it is, but if you are a researcher and actually want to test it there are myriad ways how to do it.”Researchers can choose to look at concurrent and sequential multitasking, and a range of tasks, from those involving computers to real-life tasks that are more difficult to control.“In our own study, we used a virtual reality task and also didn’t find any meaningful differences,” said Hirnstein. “Thus we are in line with the recent article. However, there are also studies that find advantages for women, or even advantages for men.”。