新编剑桥商务英语unit10
新编商务英语阅读教程Unit 10 packaging
Benefits of packaging are as following
1.ቤተ መጻሕፍቲ ባይዱ2.
3.
4.
5.
adds visibility adds convenience minimizes environmental damage protects the goods from damage. keep the goods in manageable, controllable sizes.
Unit 10 packaging
Text B
New terms and words
stackable 可叠堆放的 crush-proof 防压的 flip-top 拉盖 aluminum 含铝的 pouch 袋子 texture 结构，构成 kiddie-proof 防孩的 carton 纸板
Three main functions of package
one is to attract the attention of the buyer. another one is to give consumers added convenience for their money. the third one is to protect the goods from environmental factors, such as sun or rain.
To sum up, package change the product in the mind of consumers and open large market. Packaging changes the product by changing its visibility, usefulness, or attractiveness.
新编商务英语基础教程Unit 10
Unit 10 EmploymentI Teaching Aim1. Cognitive Information（认知信息）: Employment2. Language Focus（内容重点）:1）Word Study： A. executive, impression, recall, schedule, tastefully, appreciative, assessment, absorb, personality, preference；B. chief, ambitious, incredible, transform, digital, integrate, correspond, permission, complain2）Phrases：A. according to, due to, show respect to, engage in；B. keep track of, be related to3）Key words：A. establish；B. ensure3. Grammar：被动语态Ⅱ4. Writing（写作技巧）：E-mail写作5. Translation（翻译技巧）：直译与意译III Background Information工作方面词汇1. 个人品质adaptable 适应性强的ambitious 有雄心壮志的capable 有能力的，有才能的careful 办事仔细的competent 能胜任的confident 有信心的conscientious 认真的，自觉的cooperative 有合作精神的creative 富创造力的dedicated 有奉献精神的dependable 可靠的disciplined 守纪律的earnest 认真的well-educated 受过良好教育的efficient 有效率的energetic 精力充沛的enthusiastic 充满热情的expressive 善于表达hard-working 勤劳的industrious 勤奋的ingenious 有独创性的2. 其他内容objective 目标career objective 职业目标employment objective 工作目标position wanted 希望职位job objective 工作目标position applied for 申请职位position sought 谋求职位position desired 希望职位for more specialized work 为更专门的工作for prospects of promotion 为晋升的前途for higher responsibility 为更高层次的工作责任for wider experience 为扩大工作经验due to close down of company 由于公司倒闭due to expiry of employment 由于雇用期满to offer a more challenging opportunity 提供更有挑战性的工作机会to seek a better job 寻找更好的工作to look for a more challenging opportunity 寻找一个更有挑战性的工作机会IV language and Culture Focus （语言文化要点）Text A1.Word study1）executive n.① a person or group in a business organization, trade union, etc. with administrative or managerial powers 行政领导；经理e.g. a sales executive 营业主任She’s an executive in a computer company. 她是一家计算机公司的行政人员。
新编剑桥商务英语高级第三版第Moule9+Module10
新编剑桥商务英语高级第三版第Moule9+Module10Moule99.1 Market research(page 86)Mr N= Mr Niedermeier TM= TelemarketerMr N Hello?TM Sir, is that Mr Niedermeier?Mr N Yes, it is. Now can I help you?TM Sir, I’m calling you from Arat marketing. You’re a holder of a gold Mastercard, is that correct?Mr N Er…yes I am.TM We are carrying out some market research on behalf of your bank. It’s a short survey and to thank you for your time we would like to enter you for a prize draw to win an Aston Martin Vantage sports car. Would now be a good time or shall I call back later?Mr N Umm… how long will it take?TM Only five minutes, Sir.Mr N What is it for exactly? I’m not sure I understood.TM It’s a survey into consumer perceptions of brands. I’m going to give you the names of some well-known brands and I’d like you to give me one positive and one negative impression of this brand. If you don’t have an impression say ‘none’. If you have no knowledge of the bra nd say ‘don’t know’. Otherwise just keep your answers short and simple. Are you ready?Mr N Er… year, I guess so.TM OK. Dell computers. Have you ever bought one?Mr N Yes.TM One positive impression of the brand?Mr N Umm… good value for money.TM And negative?Mr N None.9.2 A product presentation(page 87)Like most good innovations, the one I will present to you today is beautifully simple. Successful new products to my mind fall into two categories: firstly, those which are essentially luxuries.However seductively they’re presented and packaged, they are unnecessary. And then there are those which are necessary, only people haven’t realized it before because the products didn’t exist.Which would you rather be selling? I know I’d rather be selling a neat solution to an unsolved problem.Ok, so, how many of you only remember to water your house plants when you see them wilting or dying? How many of you then spend the next month over-watering the plants until its roots start to rot and its leaves star to b lacken? Come on, we’ve all done it.Plants-carer is the answer to these problems. It’s the brainchild of one of our R&D team, who made an early prototype of the product for its own use at home. Because he was on holiday for tow weeks and had no-one in the block of apartments that he felt he could ask to look after his plants, he devised a simple automatic watering system. Basically, it consists of a container of water, a value and a humidity sensor. When the humidity sensor detects that the earth in the plant pot is too dry, it causes a valve to open and release a fixed amount of water from the container into the plant pot. As long as the earth is damp, the value remains closed.We also have in the pipeline a more sophisticated modelwhich can be used all the time, not just when you are away from home. With a range of settings, it allows you to set Plant-carer to deliver exactly the amount of water indicated in the plant care instructions, watering them as they need to be watered. The result is that the average person can care for a plant as an expert would.I hope you’re beginning to see the enormous potential we have here. This is a product that will appeal to everyone- not just limited to garden centres, or even DIY centres. Plant-carer is a product aimed a t the mass market…it can be sold also through every major supermarket in the country.It comes in three sizes, the smallest retailing at an amazing €8. It has the capability to transform this company; to do, even if it’s on a smaller scale perhaps, what th e Model T did for Apple. Thank you.9.3 Idioms (page 90)M1= Manager1 M2=Manager2M1 As I see, this is a job we can do –It’s well within our capabilities. The only stumbling block is the price.M2 I’ll say. They’re asking us to do something for a price whi ch, quite frankly, for the work involved on our side, just isn’t realistic!M1 Yes, but you’re assuming that we’ve got to start from scratch and that’s not the actually case. It’s not the pricey a job as you think. There’s no need to reinvent the wheel, he re. We can just take an existing piece of software and rework it.M2 iYou say that, but I know what these projects are like. You imagine it’s all going to be plain sailing, but then you inevitably run into one problem after another and before you know it, the costs have spiralled out of control.M1 Of cause there would be teething problems- there are with any project. And of cause we would have to cost that in. But I’m sure we can find some middle group with team.M2 Ok, but if it all goes pear-shaped, don’t say I didn’t warn you.Module 1010.1 A team-building dayWell, hello. Good to see that all made it- thank you. I hope that the programme I’m going to show you today will exist you as much as it does us. I should say before going through it, that through it, that although this will be a full day, the ultimate aim is not just for everyone to have a good time, but to get to know each other better and to understand how each individual thinks, functions and likes to work. It’s this understanding that will make us a strong team.I’ve written a summary of the programme on the handout you’ve all got in front of you and I’ll just go through the schedule now. We’ll meet here at 8am in the morning and be taken by coach direct to Silverstone racing circuit. That should take about 90minuts. On arrival, we’ll be met by Pauline Carter, who is our host for the day. She will explain the morning’s activity and then we’ll divide into four groups. Lunch will be at 1pm in the corporate hospitality suite in the main grandstand and we have a guest speaker lined up- his identity will remain a surprise for now. After lunch Pauline will take us back to the afternoon’s activities and we should be finished by about 4.30. We’ll then have a debriefing session which will last about an hour. This is a chance for everyone to talk about their experience of the day and should finish atabout 5.30.The coach will bring us back to London by 7pm.What will you be doing exactly? well，I don’t want to give away too much but I will tell you two things. First of all, you don’t have to be a grand prix driver: that’s to say, you won’t have to drive a fast car if you don’t want to. Secondly, there is much more to the tasks you will be undertakingthan just driving skills and knowledge of motor sport.So, how should you prepare? Please dress casually: jeans and training shoes (no high heels, please) and a jumper or warm jacket in case it’s cold. You don’t need to bring any of the following: money, mobile phones, PADs, laptops. You can bring a camera if you want. Everything else you need will be supplied. As I said at the outset, I think it’s going to be a really fun and exciting day and I hope it also achieves its aim of helping you to work more closely as a team. Now, are there any questions I can answer? P lease remember that I can’t really say about details of the event itself at the moment…10.2 Taking notes ( page 102)Hello David, Claudia- do have a set. You’re now coming towards the end of your training here- I hope you’ve enjoyed your time. I’ve got on e more task for you and that is it- please listen carefully. What I’d like you to do is to think about the office environment you’ve been working in for the last six month and to product more proposals on how it could be improve.There are some obvious areas to look at: because of the nature of our work and people being out of the office often, not everyone has think that the open plan office is a mistake- I certainly find it difficult sometimes when I have clients on the phone. Then there’s the cosmetic si de of it- people do comment on the decor being a little monotonous and impersonal- maybethat’s just a matter of tasks.But these are conclusion I’d like you to draw for yourselves.I don’t want to spoonfeed you pre-empt your proposals. You’ve got a free h and, basically, and just three days. I suggest you spend the fist couple looking around, talking to people, getting their views and writs up your report on day three. One way or another I’d like the proposal on my desk fist thing Thursday morning. Any questions?。
商务英语阅读Unit10 banking 课后答案和新编剑桥商务英语(高级)第三版
Chapter 10The Alchemists of FinanceExercises1. Questions on the text1)Wha t’s the main difference between commercial banks and investmentbanks?In today's business environment, the main business of commercial banks is to collect deposits and make loans, while that of investment banks is to underwrite stocks and bonds and advise companies on mergers and acquisitions.2)Why do investment banks try to keep quiet about their big profits?Investment banks try to keep quiet about their big profits for two major reasons: first, they are under more scrutiny by regulators and investors; second, private equity and hedge funds have overtaken them in raising money and making excessive bets.3)What changes have taken place in the financial markets since the 1980s?The main changes since 1980s have been the rapid growth of financial instruments with unprecedented breadth, depth and richness, brought out by technology and innovation. Examples of those financial instruments are public and private debt securities and derivatives.4)Why do bankers and regulators worry about a possible collapse of aninvestment bank?They worry about a possible collapse of an investment bank because such an event will have serious implications for the whole financial system, and it is vital to know how such institutions evolve, how they handle risks and how well those risks are spread around the financial system.5)Which three factors can explain the huge profit for investment banks?Those factors are: first, the alchemist's trick of turning debt (mostly leaden) into derivatives (mostly liquid); second, the emergence of a new class of leveraged client (hedge funds and private equity); third, seeking out new capital markets and clients around the world. Meanwhile, in all these pursuits the banks are now using their own money, to differing degrees.6)What does the expression “the wild east” refer to?That expression refers to the new markets emerging in Europe and Asia. The introduction of the euro in 1999 and the rapid growth of economies in those regions have attracted investment banks.7)What makes London an impressive rival to New York as a global financialcenter?London has become an impressive rival to New York as a global financial center because: first, London trades a wide range of assets and is regulated on the spot;second, London is a hub for Europe and continent European countries can raise capital there; third, London is also regarded as a springboard for emergingmarkets such as China and Russia.8)How do investment banks manage the risks?Investment banks try to find the most talented people to handle the intricate assets;they measure the correlations between different financial instruments in an attempt to spread risk; they invest hundreds of millions of dollars a year in technologies to measure and stress-test risks; they also try to boost their risk-weighted capital.9)According to the text, what’s the relationship between revenue and risk infinance?The relationship between revenue and risk is fundamental in finance. Risk-taking is awarded by possible high revenue. Low risk often means less revenue.However, in order to gain more revenue, you need to take more risks. You should carefully calculate the risk and balance it against revenue beforehand, or you will pay a high price for foolish investment bet.10)Which one is more important to the growth of the finance industry,innovation or regulation?Based on the text, both innovation and regulation are vital to the healthy growth of the finance industry. Without innovation, investors have fewer places to gain returns on their money and those seeking money would have much more difficulties in obtaining it. Thus innovation boosts the rapid growth of finance industry and brings benefits to more people both in developed countries and developing countries. However, innovation without proper regulation, such as the securities that no one knows how to exactly measure their risk, could lead the growth of the finance industry to a disastrous end.2. Fill in each blank of the following sentences with one of the phrases in the list given below:1)The government has taken many measures to bring down the prices of oil.2)Employees are asked to keep quiet about their year-end bonus.3)Regulators demand the monopoly company to split into smaller entities.4)It’s reported that China Telecom plans to spin off its network services unit in HK.5)The traffic had seized up for miles because of the accident.6)According to those representatives, new forces are at work in the refiningindustry.7)We shall never know how she managed to acquire her promotion; there is no wayto account for it.8) A nationwide law aimed at stamping out passive smoking in public spaces inSwitzerland came into force on Saturday.9)Innovations will bring about dramatic changes in this industrial sector.10)I would say that, on balance, it hasn't been a bad year.3. Match the terms in column A with the explanations in column B:A B1) liquidity crisis a) a bank that provides checking accounts,savings accounts, and money market accountsand that accepts time deposits. 62) leveraged buy-out b) a company issues common stock or shares tothe public for the first time. 53) credit crunch c) the situation in which a business experiences alack of cash required to grow the business, payfor day-to-day operations, or meet its debtobligations when they are due, causing it todefault. 14) over-the-counter securities d) the acquisition of another company usinga significant amount of borrowed money(bonds or loans) to meet the cost of acquisition.25) initial public offering e) a financial institution that assists individuals,corporations and governments in raisingcapital by underwriting and/or acting as theclient's agent in the issuance of securities. 8 6) commercial bank f) an aggressively managed portfolio ofinvestments that uses advanced investmentstrategies such as leveraged, long, short andderivative positions in both domestic andinternational markets with the goal ofgenerating high returns. 97) stress test g) a sharp increase in the interest rates and astrong decrease in allocated credits. 38) investment bank h) a process that measures whether oneinstitution has adequate capital and/or assetsto respond effectively to various, adversescenarios usually presented by a computerprogram. 79) hedge fund i) securities traded in some context other than ona formal exchange such as the NYSE, etc. 410) risk management j) the identification, assessment, andprioritization of risks followed by coordinatedand economical application of resources tominimize, monitor, and control the probabilityand/or impact of unfortunate events or tomaximize the realization of opportunities. 104.Translate the following into Chinese：在去年信贷危机爆发的时候，联邦的监管者们向国内的各主要金融机构注入了数以百亿计美元，而他们这么做的原因在于这些银行是如此之大以至于官员们担心它们的破产将会拖垮整个金融体系。
10B
新编剑桥商务英语中级学生用书 Unit10BI Donald, your consultency helps companies enter foreign markets. What kind of help are companies looking for whenthey come to KMP?D Well, companies usually have a specific market in mind anda pretty good idea as to which products they intend to export. BUt what they're not sure about is how to get the productinto the target maket.I So what is the best way?D Well, there are many options, form franchises to wholly-owned subsidiaries. The higher teh degree of ownership, the more control you have. However, ownership also means more investment and, therefore, more risk.I So what's the safest way of entering a market?D Well, if you want to keep financial risk to a minimum, you should think about a licensing arrangement or perhaps a franchise. That way you don't have any of the costsassociated with setting up production facilities. And, of course, you retain control of the product, which means you avoid some of the conflicts involved in joint ventures.I But joint ventures are a very popular way of enteringforeign markets.D Yes, they are, because they allow a company to share someof the costs and risk. And even more importantly, theyprovide essential local knowledge without the cost of havingto acquire a company. But they're not risk-free.I So, what are the danger of joint ventures?D Well, in a typical joint venture the two partners pooltheir know-how and learn from each other as they work together. But, in fact, it's actually a learning race. Onefirm might learn much faster than the other and start takingall the decisions. It could eventually decide it has no more use for the arrangement and even terminate it.I So, if you wanted to keep control and avoid that, a wholly-owned subsidiary would be the best option, then?D It really depends on the target market. If, say, there's potentially a very high demand, then it would make sense to buy or set up a subsidiary and produce locally, because of economies of scale. Distance, of course, is another fator. Shipping to the other side of the world can be very expensive. That's why a lot of Japanese companies produce in Europe.I ANd what other factors can improve a company's chance of success?D Well, as I said, our clients usually know which productsthey want to export, but they often don't realize how much their product needs to be adapted. You see, some products require an understanding of local needs and an ability to use this knowledge in the product's design.I OK. So, let's say a company has successfully entered a market. How quickly should it look to expand?D Well, once again, it's finding the best way of minimizing risk while optimizing opportunity. However, under certain circumstances, a company is forced to expand in order to survive.I And when is this the case?D When, for example, you enter a market with a successful formula that's easy to copy - because yuu'll soon have a lotof local competitors offering the same products or services. Now, unless you're in a position to expand quickly enough to make economies of scale possible, these local companies will soon undercut you and price you out of the market.I And how can a company prepare for this expansion?D Well, the key to expansion is not spreading your manageial and fiancial resurces too thinly. That's why it's crucial to develop a long-term strategy and make a thorough assessmentof all the resources available for expansion. Otherwise, you won't be able to defend and profit from the market presence you've created. I Donald, your consultency helps companies enter foreign markets. What kind of help are companieslooking for when they come to KMP?D Well, companies usually have a specific market in mind anda pretty good idea as to which products they intend to export. BUt what they're not sure about is how to get the productinto the target maket.I So what is the best way?D Well, there are many options, form franchises to wholly-owned subsidiaries. The higher teh degree of ownership, the more control you have. However, ownership also means more investment and, therefore, more risk.I So what's the safest way of entering a market?D Well, if you want to keep financial risk to a minimum, you should think about a licensing arrangement or perhaps a franchise. That way you don't have any of the costsassociated with setting up production facilities. And, of course, you retain control of the product, which means you avoid some of the conflicts involved in joint ventures.I But joint ventures are a very popular way of enteringforeign markets.D Yes, they are, because they allow a company to share someof the costs and risk. And even more importantly, theyprovide essential local knowledge without the cost of havingto acquire a company. But they're not risk-free.I So, what are the danger of joint ventures?D Well, in a typical joint venture the two partners pooltheir know-how and learn from each other as they work together. But, in fact, it's actually a learning race. Onefirm might learn much faster than the other and start takingall the decisions. It could eventually decide it has no more use for the arrangement and even terminate it.I So, if you wanted to keep control and avoid that, a wholly-owned subsidiary would be the best option, then?D It really depends on the target market. If, say, there's potentially a very high demand, then it would make sense to buy or set up a subsidiary and produce locally, because of economies of scale. Distance, of course, is another fator. Shipping to the other side of the world can be very expensive. That's why a lot of Japanese companies produce in Europe.I ANd what other factors can improve a company's chance of success?D Well, as I said, our clients usually know which productsthey want to export, but they often don't realize how much their product needs to be adapted. You see, some products require an understanding of local needs and an ability to use this knowledge in the product's design.I OK. So, let's say a company has successfully entered a market. How quickly should it look to expand?D Well, once again, it's finding the best way of minimizing risk while optimizing opportunity. However, under certain circumstances, a company is forced to expand in order to survive.I And when is this the case?D When, for example, you enter a market with a successful formula that's easy to copy - because yuu'll soon have a lotof local competitors offering the same products or services. Now, unless you're in a position to expand quickly enough tomake economies of scale possible, these local companies will soon undercut you and price you out of the market.I And how can a company prepare for this expansion?D Well, the key to expansion is not spreading your manageial and fiancial resurces too thinly. That's why it's crucial to develop a long-term strategy and make a thorough assessment of all the resources available for expansion. Otherwise, you won't be able to defend and profit from the market presence you've created.。
剑桥商务英语高级10
Business proposal
Rules of writing: P103
Module 11 The economy
Nov. 3rd, 2012
The economy
What comes to your mind when talking about economy?
The economy
How to write a proposal
Proposal is often sent to readers or a review committee outside the writer’s organization to solve a problem, find answers to questions, or conduct research on a topic of mutual interest. Basically, proposals are persuasive presentations.
Business cycle (or economic cycle) refers to economy-wide fluctuations in production or economic activity over several months or years.
The economy
A-B Decline B-C Depression C-D Recovery D-E Boom
Business proposal
Methods:
Get as much information about the client as possible---annual report, company periodicals, publicity. And the one who is involved in drafting the request for the proposals. Proposals are evaluated by a range of readers, from top managers to technical evaluators to budget analyzers. They will focus on different sections of the proposal. But they should be able to read the first or last section of the proposal, which is a summary of the proposal. Don’t rely on standard format since no company sees itself as being like any other. Create new ideas to fit the needs of a particular clients, thus do not recycle old solutions.
新编剑桥商务英语高级第三版 第Moule9+ Module10
Moule99.1 Market research(page 86)Mr N= Mr Niedermeier TM= TelemarketerMr N Hello?TM Sir, is that Mr Niedermeier?Mr N Yes, it is. Now can I help you?TM Sir, I’m calling you from Arat marketing. You’re a holder of a gold Mastercard, is that correct?Mr N Er…yes I am.TM We are carrying out some market research on behalf of your bank. It’s a short survey and to thank you for your time we would like to enter you for a prize draw to win an Aston Martin Vantage sports car. Would now be a good time or shall I call back later?Mr N Umm… how long will it take?TM Only five minutes, Sir.Mr N What is it for exactly? I’m not sure I understood.TM It’s a survey into consumer perceptions of brands. I’m going to give you the names of some well-known brands and I’d like you to give me one positive and one negative impression of this brand. If you don’t have an impression say ‘none’. If you have no knowledge of the brand say ‘don’t know’. Otherwise just keep your answers short and simple. Are you ready?Mr N Er… year, I guess so.TM OK. Dell computers. Have you ever bought one?Mr N Yes.TM One positive impression of the brand?Mr N Umm… good value for money.TM And negative?Mr N None.9.2 A product presentation(page 87)Like most good innovations, the one I will present to you today is beautifully simple. Successful new products to my mind fall into two categories: firstly, those which are essentially luxuries.However seductively they’re presented and packaged, they are unnecessary. And then there are those which are necessary, only people haven’t realized it before because the products didn’t exist.Which would you rather be selling? I know I’d rather be selling a neat solution to an unsolved problem.Ok, so, how many of you only remember to water your house plants when you see them wilting or dying? How many of you then spend the next month over-watering the plants until its roots start to rot and its leaves star to blacken? Come on, we’ve all done it.Plants-carer is the answer to these problems. It’s the brainchild of one of our R&D team, who made an early prototype of the product for its own use at home. Because he was on holiday for tow weeks and had no-one in the block of apartments that he felt he could ask to look after his plants, he devised a simple automatic watering system. Basically, it consists of a container of water, a value and a humidity sensor. When the humidity sensor detects that the earth in the plant pot is too dry, it causes a valve to open and release a fixed amount of water from the container into the plant pot. As long as the earth is damp, the value remains closed.We also have in the pipeline a more sophisticated model which can be used all the time, not just when you are away from home. With a range of settings, it allows you to set Plant-carer to deliver exactly the amount of water indicated in the plant care instructions, watering them as they need to be watered. The result is that the average person can care for a plant as an expert would.I hope you’re beginning to see the enormous potential we have here. This is a product that will appeal to everyone- not just limited to garden centres, or even DIY centres. Plant-carer is a product aimed at the mass market…it can be sold also through every major supermarket in the country.It comes in three sizes, the smallest retailing at an amazing €8. It has the capability to transform this company; to do, even if it’s on a smaller scale perhaps, what the Model T did for Apple. Thank you.9.3 Idioms (page 90)M1= Manager1 M2=Manager2M1 As I see, this is a job we can do –It’s well within our capabilities. The only stumbling block is the price.M2 I’ll say. They’re asking us to do something for a price which, quite frankly, for the work involved on our side, just isn’t realistic!M1 Yes, but you’re assuming that we’ve got to start from scratch and that’s not the actually case. It’s not the pricey a job as you think. There’s no need to reinvent the wheel, here. We can just take an existing piece of software and rework it.M2 iYou say that, but I know what these projects are like. You imagine it’s all going to be plain sailing, but then you inevitably run into one problem after another and before you know it, the costs have spiralled out of control.M1 Of cause there would be teething problems- there are with any project. And of cause we would have to cost that in. But I’m sure we can find some middle group with team.M2 Ok, but if it all goes pear-shaped, don’t say I didn’t warn you.Module 1010.1 A team-building dayWell, hello. Good to see that all made it- thank you. I hope that the programme I’m going to show you today will exist you as much as it does us. I should say before going through it, that through it, that although this will be a full day, the ultimate aim is not just for everyone to have a good time, but to get to know each other better and to understand how each individual thinks, functions and likes to work. It’s this understanding that will make us a strong team.I’ve written a summary of the programme on the handout you’ve all got in front of you and I’ll just go through the schedule now. We’ll meet here at 8am in the morning and be taken by coach direct to Silverstone racing circuit. That should take about 90minuts. On arrival, we’ll be met by Pauline Carter, who is our host for the day. She will explain the morning’s activity and then we’ll divide into four groups. Lunch will be at 1pm in the corporate hospitality suite in the main grandstand and we have a guest speaker lined up- his identity will remain a surprise for now. After lunch Pauline will take us back to the afternoon’s activities and we should be finished by about 4.30. We’ll then have a debriefing session which will last about an hour. This is a chance for everyone to talk about their experience of the day and should finish atabout 5.30.The coach will bring us back to London by 7pm.What will you be doing exactly? well，I don’t want to give away too much but I will tell you two things. First of all, you don’t have to be a grand prix driver: that’s to say, you won’t have to drive a fast car if you don’t want to. Secondly, there is much more to the tasks you will be undertakingthan just driving skills and knowledge of motor sport.So, how should you prepare? Please dress casually: jeans and training shoes (no high heels, please) and a jumper or warm jacket in case it’s cold. You don’t need to bring any of the following: money, mobile phones, PADs, laptops. You can bring a camera if you want. Everything else you need will be supplied. As I said at the outset, I think it’s going to be a really fun and exciting day and I hope it also achieves its aim of helping you to work more closely as a team. Now, are there any questions I can answer? Please remember that I can’t really say about details of the event itself at the moment…10.2 Taking notes ( page 102)Hello David, Claudia- do have a set. You’re now coming towards the end of your training here- I hope you’ve enjoyed your time. I’ve got one more task for you and that is it- please listen carefully. What I’d like you to do is to think about the office environment you’ve been working in for the last six month and to product more proposals on how it could be improve.There are some obvious areas to look at: because of the nature of our work and people being out of the office often, not everyone has think that the open plan office is a mistake- I certainly find it difficult sometimes when I have clients on the phone. Then there’s the cosmetic side of it- people do comment on the decor being a little monotonous and impersonal- maybe that’s just a matter of tasks.But these are conclusion I’d like you to draw for yourselves. I don’t want to spoonfeed you pre-empt your proposals. You’ve got a free hand, basically, and just three days. I suggest you spend the fist couple looking around, talking to people, getting their views and writs up your report on day three. One way or another I’d like the proposal on my desk fist thing Thursday morning. Any questions?。
Module 10 剑桥商务英语
Business dressing for women are suits and sensible heeled shoes. Business dressing for men are leather shoes and the clothes with ties.
Punctuality is a virtue and try to practice it especially in the business world. Less gestures and more eyes contact. Gifts are always appreciated . Giving or Saving face/show due respect for one’s feelings(给面子） After meeting, there is a dinner together. Seating arrangement.
Conclusion
Chinese business manners include:
Dressing
Movement
Words
Understanding of the Chinese culture
Receive an invitation letter
1. Find out the important information 2. Look at the end of the letter (R.S.V.P) 3. Check your schedule to decide
What makes a good leader? Motivate people Value employees Get good results
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C. But the difficulty for managers is how to implement it.
D. In the same way, managers must also investigate and develop a keen understanding of their clients’ needs and wants.
2. Choose the best sentence A-F to fill gaps 1-5 in the article. There is one extra sentence.
A. Likewise, if companies or managers renew themselves, they last longer than those who don’t.
Vogue
Strike a pose 专辑：vogue Strike a pose Vogue, vogue, vogue Vogue, vogue, vogue
Look around everywhere you turn is heartache It's everywhere that you go (look around) You try everything you can to escape The pain of life that you know (life that you know)
Module 10
10.1 Management
1. Reading How Madonna Managed success?
1 2
2. Vocabulary Verb + noun combinations
3
3. Grammar Conditionals
4 4. Speaking Case study
I want to be where the sun warms the sky when it's time for siesta you can watch them go by beautiful faces, no cares in this world where a girl loves a boy and a boy loves a girl
Come on, vogue Let your body move to the music (move to the music) Hey, hey, hey Come on, vogue Let your body go with the flow (go with the flow) You know you can do it
Come on, vogue Let your body groove to the music (groove to the music) Hey, hey, hey Come on, vogue Let your body go with the flow (go with the flow) You kne on, vogue Let your body move to the music (move to the music) Hey, hey, hey Come on, vogue Let your body go with the flow (go with the flow) You know you can do it
All you need is your own imagination So use it that's what it's for (that's what it's for) Go inside, for your finest inspiration Your dreams will open the door (open up the door)
* Madonna may not be the most knowledgeable, the most competent and the most talented in the industry to be successful, but she knows how to maximize her performance.
I fell in love with San Pedro warm wind carried on the sea, he called to me te dijo te amo I prayed taht the days would last they went so fast
Tropical the island breeze all of nature, wild and free this is where I long to be la isla bonita and when the samba played the sun would set so high ring through my ears and sting my eyes you Spanish lullaby
Last night i dreamt of San Pedro It all seems like yesterday, not far away
(Repeat) tropical the island breeze all of nature, wild and free this is where i long to be la isla bonita and when the samba played the sun would set so high ring through my ears and sting my eyes you Spanish lullaby
E. Similarly, managers who don’t set career goals will miss opportunities.
F. Managers need to attend training courses to learn how to manage.
HOW MADONNA MANAGED SUCCESS
La Isla Bonita
专辑：true blue
Last night i dreamt of San Pedro just like i'd never gone, i knew the song a young girl with eyes like the desert it all seems like yesterday, not far away
Ladies with an attitude Fellows that were in the mood Don't just stand there, let's get to it Strike a pose, there's nothing to it
Vogue, vogue Oooh, you've got to Let your body move to the music Oooh, you've got to just Let your body go with the flow Oooh, you've got to Vogue
Vision
Since high school, Madonna has set herself a clear target: to become the world’s number one female performer. If she hadn’t set out with this vision, success wouldn’t even have been a possibility. Firms too must have a vision of where they want to go and how to get there. (1)________________________
Beauty's where you find it Not just where you bump and grind it Soul is in the musical That's where I feel so beautiful Magical, life's a ball So get up on the dance floor
Madonna Louise Ciccone Ritchie is a dynamic business woman who has succeeded in the competitive world of the music industry. How has Madonna achieved her success? And why should we care? Well, if we want to succeed in business, we can learn a great deal from the five dimensions of her successful strategy.
* Change is the secret of Madonna’s success. If she fails to recreate her image over and over again, she would not have been successful.
* She’s always reinventing. (开拓新领域）
Reading: How Madonna Managed Success?
1. What do you think are the main reasons for Madonna’s continued success over the last twenty-five years? Compare your ideas with the article below.