英文市场调研报告
调研报告英文版
调研报告英文版《Consumer Behavior and Market Research Report》Executive SummaryThis report presents the findings of a comprehensive market research study on consumer behavior in the current market. The purpose of the study was to understand the purchasing patterns, preferences, and perceptions of consumers in order to better inform marketing and product development strategies.The research was conducted through a combination of surveys, focus groups, and individual interviews with a diverse sample of consumers. The data collected was analyzed to identify key trends and insights.Key Findings1. Online Shopping Dominates: The majority of consumers surveyed reported that they prefer to shop online rather than in physical stores. Convenience, a wider variety of products, and the ability to compare prices easily were cited as the main reasons for this preference.2. Value for Money: Consumers are increasingly seeking value for money when making purchasing decisions. They are willing to pay more for products that they perceive to be of higher quality, but are also mindful of getting the best deal for their money.3. Brand Loyalty: While many consumers are price-conscious,brand loyalty still plays a significant role in their purchasing behavior. This is particularly true for certain products and categories where consumers have strong emotional connections to specific brands.4. Influence of Social Media: Social media platforms have a significant influence on purchasing decisions for many consumers. Recommendations from friends and influencers on social media platforms have the power to sway purchasing decisions.ImplicationsBased on the research findings, it is clear that businesses need to adapt their marketing strategies to align with the changing preferences of consumers. This includes leveraging online platforms for marketing and sales, focusing on value-driven messaging, and building brand loyalty through engaging social media content.Furthermore, understanding the specific preferences and motivations of target consumer segments is crucial for developing tailored marketing and product strategies that resonate with them. ConclusionThis report has provided valuable insights into the evolving consumer behavior landscape and the implications for businesses. By understanding the preferences and motivations of consumers, businesses can better position themselves to meet the needs of their target market and drive success in the competitive marketplace.。
英文市场调研报告的封面
英文市场调研报告的封面英文市场调研报告封面 (1000 words)Title: Market Research Report on [Product/Service Name] Company LogoPrepared By:[Your Name][Your Designation][Company Name][Company Address][City, State, Zip Code][Contact Information][Email Address][Website URL]Table of Contents:1. Executive Summary2. Introduction3. Research Methodology4. Market Overview5. Market Analysis6. Competitive Landscape7. Consumer Insights8. Product Development Strategies9. Marketing and Promotion Strategies10. Sales and Distribution Channels11. Recommendations12. Conclusion13. AppendicesExecutive Summary:The market research report aims to provide comprehensive insights into the [product/service] market. The report analyzes the market size, growth potential, competitive landscape, consumer behavior, and recommends strategies for product development, marketing, and promotion. The report will help [Company Name] make informed business decisions to maximize market share and profitability.Introduction:The introduction section discusses the background of the research, the purpose of the report, and the significance of the study. It also outlines the key objectives and scope of the research. The report aims to provide a holistic understanding of the [product/service] market and identify opportunities for growth and improvement.Research Methodology:This section highlights the research methodology employed to collect and analyze data. It includes details about the research design, data sources, sample size, data collection techniques, and statistical analysis tools used. The report ensures the use of reliable and valid data to support the findings and conclusions.Market Overview:The market overview section provides an overview of the [product/service] market, including market definition, market segmentation, and market trends. It also includes information on the market dynamics, such as drivers, restraints, and opportunities. The section provides a macroeconomic and industry analysis to understand the market landscape.Market Analysis:The market analysis section presents a detailed analysis of the [product/service] market. It includes information on market size, market share, market growth rate, and market forecasts. The section also analyzes the market by various factors such as geography, end-user industry, and distribution channel. The analysis provides a competitive assessment of key players in the market.Competitive Landscape:The competitive landscape section evaluates the competitive scenario in the [product/service] market. It identifies key players, their market share, and competitive strategies. The section also analyzes the strengths, weaknesses, opportunities, and threats faced by each competitor. The analysis provides insights into the market positioning of [Company Name] and suggests strategies to gain a competitive edge.Consumer Insights:The consumer insights section explores the preferences, behavior, and buying patterns of target consumers. It includes primary research findings and secondary data analysis. The section aims to understand consumer needs, expectations, and perceptions related to [product/service]. This information helps in designing products and marketing strategies that resonate with consumers.Product Development Strategies:The product development strategies section outlines the strategies for enhancing the [product/service] offering. It suggests improvements or innovations in product features, quality, packaging, pricing, and branding. The section also explores opportunities for product line extensions or diversification. The strategies aim to meet consumer demands, differentiate from competitors, and create a sustainable market advantage.Marketing and Promotion Strategies:The marketing and promotion strategies section suggests approaches for reaching and influencing target consumers. It includes recommendations for advertising, public relations, social media marketing, influencer collaborations, and promotional campaigns. The section also discusses brand positioning, messaging, and customer engagement strategies. The strategies aim to raise awareness, generate interest, and drive purchase decisions.Sales and Distribution Channels:The sales and distribution channels section examines the channels through which [product/service] is distributed and sold. It analyzes the existing distribution network, identifies gaps or inefficiencies, and recommends improvements. The section explores opportunities for online sales, partnerships with retailers, or direct-to-consumer models. The strategies aim to optimize the distribution process and increase sales.Recommendations:The recommendations section summarizes the key findings and provides actionable recommendations. It highlights the most effective strategies for [Company Name] to capitalize on market opportunities, overcome challenges, and achieve its business objectives. The recommendations cover areas such as product development, marketing, promotion, sales, and distribution.Conclusion:The conclusion section summarizes the main findings of the report and emphasizes the importance of implementing the recommended strategies. It highlights the value of market research in making informed business decisions and achieving sustainable growth. Appendices:The appendices section includes supplementary information, such as detailed research methodology, data collection instruments, survey questionnaires, and additional data analysis. It provides transparency and supports the credibility of the research.For more information, please contact [Your Name] at [Email Address] or visit our website at [Website URL].(Note: The word count provided includes section headings and table of contents)。
英文调研报告模板范文
英文调研报告模板范文Market Analysis Report: E-commerce Trends in the United States.I. Executive Summary.This report presents a comprehensive analysis of the current e-commerce trends in the United States, focusing on key developments, market drivers, and potential opportunities. The research is conducted through a combination of secondary data analysis, industry reports, and interviews with experts in the field. The report aims to provide insights that can inform strategic decisions for businesses seeking to capitalize on the evolving e-commerce landscape.II. Market Overview.The e-commerce industry in the United States has experienced significant growth in recent years, driven byadvancements in technology, changing consumer behavior, and the widespread adoption of the internet. The market is now more diverse and competitive than ever, with a range of players including traditional retailers, pure-play e-commerce companies, and marketplaces.III. Key Trends.1. Mobile Commerce: The increasing use of smartphones and tablets has led to a surge in mobile commerce. Consumers are increasingly using their mobile devices to browse and buy products online, necessitating a strong mobile-optimized experience for e-commerce businesses.2. Omnichannel Retailing: Customers today expect a seamless shopping experience across multiple channels, including physical stores, online platforms, and mobile applications. Omnichannel retailing allows businesses to meet these expectations and provide a consistent brand experience.3. Social Commerce: The integration of social mediaplatforms with e-commerce has opened new avenues for brands to engage with customers and drive sales. Social commerce platforms allow for discovery, sharing, and purchasing within the social media environment.4. Voice Shopping: With the rise of voice-enabled devices like smart speakers, voice shopping is becoming increasingly popular. This trend is expected to transform the e-commerce landscape as it removes the need for traditional interfaces like keyboards and touchscreens.5. Personalization and Data-Driven Marketing: E-commerce platforms are leveraging advanced analytics andAI-based technologies to personalize the shopping experience for customers. This includes personalized recommendations, targeted marketing campaigns, and customized product offerings.IV. Market Drivers.1. Internet Penetration: Widespread internet access, especially through mobile devices, has significantlyincreased the potential customer base for e-commerce businesses.2. Consumer Preferences: Consumers increasingly prefer the convenience, choice, and price transparency offered by online shopping.3. Technological Innovations: Advances in payment security, logistics, and mobile technology have made e-commerce more accessible and secure.4. Global Expansion: E-commerce companies are increasingly looking to expand their operations internationally, tapping into new markets and customer segments.V. Opportunities and Challenges.Opportunities:The emergence of new technologies like augmented reality (AR) and virtual reality (VR) offers opportunitiesfor innovative product demonstrations and enhanced customer engagement.The growing importance of sustainability and ethical sourcing is creating opportunities for brands thatprioritize these values.The development of AI-powered chatbots and virtual assistants can improve customer service and enhance the shopping experience.Challenges:Competition in the e-commerce space is fierce, requiring businesses to differentiate themselves through unique product offerings, customer service, or pricing strategies.The rapidly evolving technology landscape requires ongoing investment in technology updates and infrastructure maintenance.Data privacy and security concerns are paramount, as customers become increasingly aware of the potential risks associated with online transactions.VI. Conclusion.The e-commerce industry in the United States is poised for continued growth, driven by evolving consumer preferences, technological advancements, and market diversification. While opportunities abound, businesses must also navigate the associated challenges to succeed in this competitive landscape. By staying abreast of market trends, investing in technology, and prioritizing customer experience, e-commerce players can capitalize on the opportunities presented by the evolving market.。
德国餐具市场调研报告英文
德国餐具市场调研报告英文Market Research Report – German Cutlery Market1. IntroductionThe German cutlery market has witnessed steady growth in recent years due to various factors such as increasing disposable income, changing lifestyles, and a growing interest in gourmet cooking. This market research report aims to provide an overview of the current state of the German cutlery market, including key trends, market size, major players, and future projections.2. Market Size and GrowthThe German cutlery market was valued at EUR 1.5 billion in 2020 and is projected to reach EUR 2 billion by 2025, growing at a CAGR of 5%. The market is driven by factors such as the rising popularity of cooking shows, an increasing number of food enthusiasts, and a growing demand for premium kitchenware products.3. Key Trends- Premiumization: There is a growing trend towards premium cutlery products in Germany. Consumers are willing to invest in higher quality and more durable cutlery that enhances their dining experience.- Sustainability: German consumers are increasingly conscious about the environmental impact of their purchases. As a result, there is a rise in demand for eco-friendly and sustainable cutlery made from materials such as bamboo or recycled stainless steel. - Online Sales: With the increasing penetration of internet services and the convenience they bring, online sales of cutlery productshave grown significantly. More consumers are opting to purchase cutlery online due to the wide range of options and competitive prices available.4. Market SegmentationThe German cutlery market can be segmented based on product type, distribution channel, and price range.- Product Type: The market can be segmented into knives, forks, spoons, and specialty cutlery. Knives account for the largest market share due to their extensive use in cooking and dining.- Distribution Channel: The market can be segmented into offline and online channels. Offline channels, including specialty stores, supermarkets, and department stores, remain popular options for consumers. However, online channels are gaining momentum due to their convenience and competitive pricing.- Price Range: The market can be segmented into low-end, mid-end, and high-end segments. The mid-end segment dominates the market, as it offers a balance between price and quality.5. Competitive LandscapeThe German cutlery market is highly fragmented, with numerous domestic and international players competing for market share. Some of the key players in the market include Zwilling J.A. Henckels, WMF Group, Victorinox AG, and WÜSTHOF Dreizackwerk. These companies focus on product innovation, brand positioning, and strategic partnerships to gain a competitive edge in the market.6. Future ProjectionsThe future of the German cutlery market looks promising. Themarket is expected to grow at a steady pace, driven by factors such as the growing interest in gourmet cooking, an increasing number of food enthusiasts, and the rising popularity of cooking shows. Additionally, the demand for premium and sustainable cutlery products is expected to fuel market growth.7. ConclusionIn conclusion, the German cutlery market is witnessing steady growth, driven by factors such as changing lifestyles, increasing disposable income, and a growing interest in gourmet cooking. The market is expected to expand further in the coming years, with a focus on premium and sustainable products. Domestic and international players need to adapt their strategies to cater to evolving consumer preferences and capitalize on the market's potential.。
市场调研报告用什么英文
市场调研报告用什么英文Market Research ReportIntroduction:This market research report aims to provide an in-depth analysis of the current market trends and consumer preferences in a specific industry. The research was conducted to gain insights into the market dynamics and to identify potential growth opportunities, challenges, and key players in the industry.Methodology:The research methodology employed for this report primarily included both primary and secondary data sources. Primary data was collected through surveys and interviews with industry experts, customers, and key stakeholders. Secondary data was collected from reputable industry sources, statistical databases, and other relevant published materials.Market Overview:The market under study witnessed significant growth over the past few years, driven by factors such as increasing consumer demand, technological advancements, and evolving market trends. The report provides an overview of the market size, market share, and growth rate, along with an analysis of the market segments and their respective contribution to the overall market.Consumer Preferences:Understanding consumer preferences is crucial for businesses to effectively cater to their target market. The report analyzes various factors influencing consumer preferences, such as product quality, price, brand reputation, convenience, and customer service. It also highlights the factors that drive consumer decision-making, such as social media influence, online reviews, and word-of-mouth.Competitive Landscape:The competitive landscape section of the report provides an analysis of the key players operating in the market. It includes information on their market share, product portfolio, business strategies, and recent developments. The report also analyzes the strengths and weaknesses of the key players and their competitive positioning in the market.Market Trends:Identifying market trends is essential for businesses to stay ahead of the competition and make informed business decisions. The report identifies and analyzes the prevailing market trends, such as technological advancements, regulatory changes, and shifting consumer behavior. It also discusses the potential impact of these trends on the market and provides recommendations for businesses to adapt to these changes.Challenges and Opportunities:The report discusses the challenges faced by the market players, such as intense competition, changing consumer preferences, andeconomic fluctuations. It also highlights the opportunities available in the market, such as untapped market segments, emerging markets, and potential collaborations or partnerships.Conclusion:In conclusion, this market research report provides a comprehensive analysis of the current market dynamics, consumer preferences, competitive landscape, and trends in a specific industry. The report aims to assist businesses in making informed decisions and developing effective strategies to thrive in the market.。
英文行业调研报告
英文行业调研报告Industry Research ReportIntroduction:The purpose of this industry research report is to provide an overview and analysis of the current state and trends of the chosen industry. This report highlights key aspects such as market size, growth potential, competition, and challenges faced by the industry. The industry selected for this report is the e-commerce industry. Market Size:The e-commerce industry is rapidly growing and has witnessed exponential growth over the past decade. With the increasing penetration of internet and smartphones globally, more and more consumers are opting for online shopping. According to a report by Statista, the global e-commerce market was valued at USD 3.53 trillion in 2019 and is projected to reach USD 6.54 trillion by 2022. Growth Potential:The growth potential of the e-commerce industry remains immense, as there are still many untapped markets and opportunities. The continuous advancements in technology, such as virtual reality and augmented reality, are expected to further enhance the online shopping experience. Additionally, the rise of mobile commerce or m-commerce has opened up new avenues for growth, as consumers increasingly prefer shopping on mobile devices.Competition:The e-commerce industry is highly competitive with numerous players operating both locally and globally. Major players includeAmazon, Alibaba, eBay, and Walmart. These companies have established their dominance in the industry and continue to invest in innovation and logistics to stay ahead. The entry barriers are relatively low, resulting in a large number of small and medium-sized e-commerce companies.Challenges:Although the e-commerce industry presents significant opportunities, it also faces several challenges. One of the major challenges is the issue of customer trust and security. With the increase in online fraud and data breaches, consumers are often hesitant to share their personal and financial information online. E-commerce companies need to invest in robust security measures to ensure customer trust.Another challenge is logistics and last-mile delivery. Ensuring timely and efficient delivery has become a key factor in customer satisfaction. E-commerce companies are constantly seeking innovative ways to optimize their supply chain and improve their delivery processes to meet customer expectations. Conclusion:The e-commerce industry is a rapidly growing and evolving sector. With the increasing digitization and changing consumer behavior, online shopping has become more convenient and preferred by many. The industry offers immense growth potential, supported by advancements in technology and the rise of m-commerce. However, it also faces challenges such as customer trust and security, as well as logistics and delivery. E-commerce companiesneed to adapt and invest in innovation to stay competitive in this dynamic industry.。
产品市场调研报告英文
产品市场调研报告英文1. IntroductionThis market research report aims to provide a comprehensive analysis of the product market in order to identify the current trends, challenges, and opportunities. The report will cover market size, customer demographics, competitive landscape, and potential growth areas. This analysis will assist companies in making informed decisions regarding product development, pricing strategies, and marketing campaigns.2. Market OverviewThe product market refers to the industry in which companies operate and sell their products or services. It is essential to thoroughly understand the market dynamics, including customer behavior, competitor offerings, and market trends, to successfully position and sell products.3. Market Size and GrowthThe product market has experienced significant growth in recent years. According to our research, the market size has increased by 20% annually, reaching 10 billion in 2020. This growth can be attributed to various factors, such as technological advancements, changing consumer preferences, and increasing disposable income.4. Customer DemographicsUnderstanding the demographics of the target market is crucial fordeveloping effective marketing strategies. Our research reveals that the product market primarily targets millennials aged 25-34, who aretech-savvy and have a higher disposable income. Additionally, the market also caters to older generations, particularly those who value convenience and quality.5. Competitive LandscapeThe product market is highly competitive, with many companies vying for market share. Our analysis indicates that the market is dominated by a few key players, including Company A, Company B, and Company C, which together hold approximately 70% of the market share. These companies have strong brand recognition, extensive distribution networks, and a wide range of product offerings.6. Market TrendsIdentifying and adapting to market trends is crucial for staying ahead of the competition. Our research identifies the following significant trends in the product market:- Technological Advancements: The integration of AI, IoT, and big data analytics has revolutionized the product market, allowing for more personalized and efficient customer experiences.- Eco-Friendly Products: Increasing environmental concerns have led to a rising demand for eco-friendly products. Companies that prioritize sustainability and offer environmentally conscious options have acompetitive edge.- Online Shopping: With the widespread availability of the internet, online shopping has become increasingly popular. E-commerce platforms provide convenience and a wide range of product options, making them a preferred choice for many customers.7. Key ChallengesWhile the product market presents lucrative opportunities, companies also face several challenges. These include:- Intense Competition: The market is crowded with numerous companies offering similar products, making it difficult to differentiate and stand out.- Changing Consumer Preferences: Customer preferences and trends are constantly evolving, requiring companies to keep up with the latest demands and adapt their products accordingly.- Supply Chain Management: Effective supply chain management is crucial for providing timely delivery and maintaining product quality. Companies need to ensure a smooth flow of inventory, especially during peak periods.8. Growth OpportunitiesDespite the challenges, the product market offers several growth opportunities. These include:- Product Innovation: Companies can gain a competitive advantage byconstantly innovating and introducing new products that cater to emerging customer needs.- International Expansion: Exploring new markets beyond domestic boundaries can help companies tap into a larger customer base and drive growth.- Partnerships and Collaborations: Collaborating with complementary businesses or strategic partners can help expand market reach and offer bundled solutions to customers.9. ConclusionIn conclusion, the product market is experiencing rapid growth, driven by technological advancements and changing consumer preferences. However, companies must address the challenges posed by intense competition and evolving customer demands. By leveraging market trends, focusing on product innovation, and seizing growth opportunities, companies can position themselves for success in this dynamic and ever-evolving market.*Note: This market research report is based on the analysis of available data and may not be exhaustive. Further research and data collection may be required for a more comprehensive understanding of the product market.*。
英文调研报告模板范文
英文调研报告模板范文English:According to my research findings, the current market trends indicate a significant shift towards online shopping. E-commerce platforms such as Amazon, Alibaba, and eBay have experienced tremendous growth in recent years, attracting more and more consumers to shop online. This is mainly due to the convenience offered by online shopping, as customers can browse and purchase products from the comfort of their own homes, at any time of the day. Additionally, the availability of a wide range of products and the ability to compare prices across different online stores have further fueled the popularity of online shopping.Another key factor in the rise of online shopping is the advancement of technology and the widespread use of smartphones. With the increasing penetration of smartphones and improved internet connectivity, consumers are able to access online shopping platforms on-the-go, making it even more convenient and accessible. Furthermore, the use of mobile payment systems has made onlinetransactions more secure and efficient, further encouraging consumers to shop online.Moreover, the COVID-19 pandemic has accelerated the growth of online shopping. With lockdowns and social distancing measures in place, traditional brick-and-mortar stores faced significant challenges in terms of operations and customer footfall. As a result, many consumers turned to online shopping as a safer alternative to meet their needs. This shift in consumer behavior is expected to have a long-lasting impact on the retail industry, with more companies focusing on strengthening their online presence and optimizing their e-commerce strategies.In conclusion, the rise of online shopping can be attributed to various factors such as convenience, availability of a wide range of products, advancements in technology, and the impact of the COVID-19 pandemic. As more consumers embrace the digital age, it is essential for businesses to adapt to this changing landscape and ensure that they provide a seamless online shopping experience to stay competitive in the market.中文翻译:根据我的研究结果，当前市场趋势表明在线购物正发生重大转变。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
英文市场调研报告
一、引言
英语是一门综合性的语言，影响英语听力水平的因素很多，听、说、读、写四个环节环环
相扣，相互影响。
二、研究方法
（一）研究目的
本研究主要目的是为了了解以下几个问题：（1）学生自主训练英语听力的态度和时间；（2）学生在每次听力前的态度；（3）学生在听力时的策略；（4）学生在听力结束后的
态度。
通过对这些问题的分析和研究，了解和总结听力训练和听力策略对学生英语听力水平的影响，同时对学生听力训练提出一些建议。
（二）研究对象
研究对象为浙江财经大学10级英语专业学生、10级对外汉语专业学生和10级审计专业
学生。
这三个专业的学生在上大学之前有相似的英语水平，基本相同的语言基本功。
并且，现在的语言水平有梯度性的差距，通过对这些学生的调查分析，可以得出有代表性的结论。
（三）研究形式和内容
本研究主要采用问卷调查的方法（“调查问卷表”见附件1）。
调查问卷中的题型以单选题
为主，结合多选题，题目设计紧扣主题，主要了解学生的听力训练和听力策略的基本情况，通过对调查数据的量化分析，科学地得出调查结果。
（四）研究过程
本次问卷调查共发出问卷190份，其中英语专业96份，对外汉语专业43份，审计专业
51份，实际收回179份，有效问卷175，问卷回收率在94.2%，有效率为92.1%，在合
理误差范围内。
三、调查问卷数据分析
此次问卷主要从以下四个方面对三个不同专业学生的英语学习情况进行了调查和研究：（1）自主听力训练的习惯和时间；（2）听力前准备策略；(3)听力时运用策略；(4)听力
结束后习惯。
（一）自主听力训练习惯和时间
问卷第三题和第四题主要研究的是学生是否有保持特定时间训练听力的习惯和训练的时间1.自主听力训练的习惯
不间断间断不固定
图 3.1 没有
从数据可以看到英语专业和非英语对于是否有坚持特定时间训练听力的习惯存在很大的差距。
英语专业的学生中，这个习惯不间断的占有27.8%，而其他两个专业就比较低，分别是6.67%和7.5%。
英语专业学生的选择集中在不间断和间断训练，没有人选择第四个选项：“没有”。
可以看出，英语专业的学生对于自身的专业科目有高的要求，保持了好的习惯，大部分有特定的时间做听力自主训练，相对的，审计和对外汉语专业的学生比较集中地选择了“看情况，没有固定时间”，审计专业学生有66.7%选择了该选项，对外汉语专业的有70%。
比较审计和对外汉语专业，也可以看出，对外汉语专业的学生更注重听力的自主训练。
2.自主听力训练时间
0-0.5小时0.5-1小时1-2小时
图 3.2 2小时以上
由图可见，自主听力训练基本集中在0.5到1小时以及1到2小时。
审计专业和对外汉语专业的学生倾向于0.5到1小时，其中审计专业的有55.6%，对外汉语的有50%。
英语专业的学生则更倾向于学习1到2小时。
相对于审计和对外汉语专业的学生，英语专业的学生自主学习的时间更长。
总的来看，英语专业的学生每次的听力训练时间最长，其次是对外汉语专业的学生，时间最短的是审计专业的学生。
（二）听力前准备策略
听力前的准备是影响听力质量很重要的因素，良好的听力前准备将在很大程度上帮助听者理解。
1.听力前是否预测
都会有时会基本不完全不图3.3
从这个图中可以看出，完全出现了单边倒的情况，对于在听力前是否对内容进行预测这个问题，不论英语专业还是飞英语专业，大家都更多选择了“都会”或者“有时候会”。
选择“都会”的远远大于其他选项。
审计专业的学生71.1% 2
选择了“都会”对外汉语专业的75%，填写问卷调查的英语专业学生则都选择了“都会”。
在本次调查中，没有人选择“完全不预测”。
所以，对于这个问题，大家的做法比较一致。
（三）听力时运用策略
听力时运用的策略因人而异，这也直接导致了学生听力水平的差别。
问卷的六、七、八、九分别从做听力时关注点、是否做笔记、对词语的辨别、处理生词的方法进行调查。
1.听力时关注点
由表可见，审计专业的学生更关注标题、主题词和关键词。
听取信息更多停留在词的层面上，通过词的猜测得出大意。
对说话人的目的、语气和说话背景关注度是最低的。
对外汉语专业的学生与审计专业的学生的关注度很近似。
集中选项也是主题词、标题和关键词。
但相比于审计专业的学生，他们对中心思想和说话人目的、语气以及说话背景的关注比较高。
英语专业的学生区别于非英语专业学生最大的数据特征是关注中心思想的选择有65.22%。
除了关键词外，英语专业的学生关注中心思想，不再停留于字词面。
对说话人的目的、语气和说话背景也是关注度最高的。
2.是否做笔记
审计和对外汉语专业的学生不擅长边听边做笔记，分别只有23.4%和21.2%的学生选择了边听边做笔记。
英语专业的学生有61.2%选择了边听边做笔记。
3.词语的辨别
填写问卷的学生都更偏向于听清每一个词。
对外汉语专业的学生70.2%选择了该选项，是三个专业中最高的。
英语专业的学生有47.6%选择了“抓关键词”明显高于审计和对外汉语专业。
4.处理生词的方式
由表可见，四个选项中，选择率最高的是第一项：造成理解停顿，错过下面的信息。
该选项，审计专业的学生的选择率最高。
可见，听力中碰到的生词是造成听力理解困难的一个很大的问题。
第四项的选择率最低：尽量联系上下文，去理解。
但也存在梯度差别，英语专业选择率最高，对外汉语其次，审计专业的最低。
这个选择题还调查了对于生词造成的理解停顿是否能马上恢复。
显示的结果与第四项存在同样的梯度差别。
英语专业的学生能最大程度做到，审计专业的最
低。
（四）听力结束后习惯
参加问卷调查的学生大部分会在听力结束后进行总结回顾。
三个专业的学生对于该项的选择存在梯度性差别。
英语专业的学生选择总结回顾的最多，对外汉语其次，审计专业的学生最低。
（五）英语听力成绩
鉴于部分审计和对外汉语专业的学生没有参加大学英语六级考试，英语专业的学生不需要参加大学英语四级考试，所以将选项设置成CET4优秀、CET4一般、CET6优秀和CET6一般。
参与问卷调查的学生可根据自己的实际情况进行选择。
以正确率2/3为分界线，对三个专业学生的英语听力水平进行分段分析。
对外汉语和审计的选择更多集中在CET4，考CET6的相对比较少，听力成绩为CET6优秀的更是少数。
审计专业的只有10.2%，对外汉语
专业的只有16.3%。
英语专业学生因为不需要考CET4，所有的选择都集中在CET6，且优秀率很高，远远高于另外两个专业。
四、结论与建议
通过比对分析，我们发现，三个专业的学生在自主听力训练的习惯和时间、听力前准备策略、听力时运用策略、听力结束后习惯都存在差别，这四个方面不同程度影响学生听力水平。
通过总结分析以上的数据，得出影响听力水平的因素。
1.课外时间自主听力训练时间。
从数据中可以看到，英语专业学生自主训练时间明显比其
他两个专业多，而对外汉语专业学生自主训练时间比审计专业多，对比听力成绩，大致也
是呈现这个梯度差别。
2.听力时的关注点。
从关注点出发可以分为三个。
一个是词的层面，一个是中心思想层面，另一个是话语环境。
单注重词语层面的，会影响英语听力水平的提高。
3.词语的辨别。
通过对比最后的英语成绩，可以得到努力听清每一个词的学生会得不偿失。
在听力时有策略地抓取关键词使得信息更有效。
4.处理生词的方法。
生词会打断听者的思路，对遇到的生词采取的方法决定了获取信息的
完整度。
生词的障碍很大程度上影响了学生的听力水平。
5.听力结束后的回顾总结。
根据三个专业学生选择的梯度性差别可以推测出，回顾总结对
听力水平有促进提高的作用。
有鉴于此，如果想要提高听力成绩，我们的建议是：
1.听力的提高不是一蹴而就的，需要长时间的训练。
养成每天特定时间听听力的习惯，培
养善于听英语的习惯。
2.听、说、读、写四个环节环环相扣且相辅相成。
打破传统的学习习惯，不能单一地训练
某一项，通过全面的训练可以克服词语辨别困难的问题。
同时对生词的推断能力也会大大
提高。
训练口语可以培养语感，对于听力时，说话环境和说话目的的判别有很大的促进作用。
3.广泛地收听英语资料，不局限于课本。
每日新闻VOA和BBC以及一些英语影视节目都
是好的听力训练材料。
但前提是不能盯着字幕。
这个方面，审计专业和对外汉语专业的学
生做得不够。
4.每次做完自主听力，都应进行及时总结，包括生词、词组以及碰到的新的搭配等内容。
总结内容可以作为以后听力训练的铺垫知识。