新视野视听说第二册第四单元答案
最新版新视野大学英语视听说教程(第二版)4_test答案完整版
1. (Listen to the audio recording for the question.)A. The man is for the woman's plastic surgery.B. The man thinks the woman can not afford the plastic surgery.C. The man thinks the woman is beautiful enough.D. The man recommends the woman save some money for the plasticsurgery.2. (Listen to the audio recording for the question.)A. The man is holding a party.B. The man is quite at loss with strangers.C. The man is outgoing.D. The man has already had a girlfriend.3. (Listen to the audio recording for the question.)A. An ugly duckling.B. A traditional beauty.C. A beauty in a special way.D. A plain Jane.4. (Listen to the audio recording for the question.)A. Steve is better-looking than his girlfriend.B. Steve's girlfriend is better-looking than he is.C. Though Steve is plain-looking, his girlfriend loves him.D. Though Steve's girlfriend is plain-looking, he loves her.5. (Listen to the audio recording for the question.)A. The woman speaker.B. No one.C. One who has white skin.D. One who has good personality.Part II ScriptDirections: Listen to the passage three times. When the passage is read for the first time, listen for the general idea. When the passage is read the second time, fill in the blanks numbered from (1) to (7) with the exact words you hear. For blanks numbered from (8) to (10), write down either the exact words you hear or the main points in your own words. When the passage is read the third time, check your answers.A 20-year-old Australian model and dancer won the Miss Universe title in a two-hourbeauty watched by television viewers around the world.Jennifer Hawkins, a 5-foot-11 blonde with blue eyes, was chosen from 80 beautyHawkins received the crown from Miss Universe, Amelia Vega, and thenwalked the length of the stage to the of the crowd. Several times she reached up to touch her crown, as if to remind herself she had actually won theBesides modeling and dancing, Hawkins also organizes a dance team that Australia. Her interests include surfing, camping and watching ballet.Before the contest began, Cuban-American singer Gloria Estefan, who at the Miss Universe finals, defended beauty contests from critics who insist such events treat women merely as playthings. She said,"Despite Estevan's support, many people question the value of beauty contests.Conservative religious groups in India forced such contests to move from Calcutta when they threatened bombings.They hope Australia is going to shine for what it is, an unforgettable place.(1)(2)(3)(4)(5)(6)(7)Part III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. Why does Pamela want to have plastic surgery?A. To become a movie actress.B. To become an anchorwoman.C. To become a fashion model.D. To find a white-collar job.2. What surgery has Pamela already had?A. Enlarging her breasts.B. Removing wrinkles from her neck.C. Making her face thinner.D. Making her nose tip more pointed.3. What did Pamela think about beauty and character?A. Beauty is as important as a noble character.B. Beauty is more important than a noble character.C. Beauty is less important than a noble character.D. Beauty and a noble character are less important than ability.4. How do Pamela's parents and boyfriend react to her plastic surgery?A. Her boyfriend is against it while parents are for it.B. Her boyfriend is for it while her parents' opinion is unknown.C. Both her parents and boyfriend are for it.D. Both her parents and boyfriend are against it.5. How long would her new looks last, according to Dr. Carson?A. One to two years.B. Three to five years.C. Nearly a decade.D. Unpredictable.Part IVDirections: Choose the best answer to each of the following statements.1. But your haircuts haven't been _________________ your character. Your hair is atwar with your soul.A. with harmony inB. with harmony toC. in harmony withD. in harmony to2. If I may say, I'm an expert at matching hairstyles _______ personalities.A. inB. onC. atD. to3. By putting a few yellow _________ in your hair, it will become a work of art.A. streaksB. linesC. threadsD. wires4. Some famous stars always look stylish. They have unlimited clothing budgets that put the latest looks _________________!A. in their handsB. in their pocketsC. on their facesD. at their fingertips5. I wonder what she looks like without all that makeup. I don't understand ______ men find so attractive about her.A. howB. whichC. whyD. what6. You'd better use the makeup that is made from natural products from the Dead Sea, so it won't ______ your skin.A. irrigateB. irritateC. imitateD. intimate7. The blue color will perfectly complement ______ the rest of your makeup.A. withB. inC. toD. along8. You can wear a pair of black trousers and a white dress shirt several times a week, ______ with different accessories.A. pairingB. pairedC. to pairD. pair9. I want to become beautiful and make other girls into ______ monsters.A. red-eyedB. green-eyesC. red-eyesD. green-eyed10. I'll bet you believe in those sayings like, "Beauty is in the eye of the ______".A. bewilderB. beholderC. upholderD. holder41. (Listen to the audio recording for the question.)A. The man has been offered many good jobs because he is well-rounded.B. The man is having an interview.C. The woman wants to join in some courses too.D. The woman thinks it's unnecessary to learn occupational skills.2. (Listen to the audio recording for the question.)A. She thinks the man will be fired.B. She thinks the man will be severely punished.C. She thinks the man's work will be given to his colleagues.D. She thinks the man should be courageous to admit the mistake.3. (Listen to the audio recording for the question.)A. He is a self-made successful businessman.B. He inherited a large fortune.C. He is a successful young tradesman.D. He will hand his company over to his son.4. (Listen to the audio recording for the question.)A. Wednesday morning.B. Thursday morning.C. Thursday evening.D. Not settled.5. (Listen to the audio recording for the question.)A. The companies John has worked in are not large enough.B. John's work experiences are not long enough.C. John hasn't got a decent education background.D. John learned little in each job, and long service means nothing today.Part II ScriptDirections: Listen to the passage three times. When the passage is read for the first time, listen for the general idea. When the passage is read the second time, fill inthe blanks numbered from (1) to (7) with the exact words you hear. For blanks numbered from (8) to (10), write down either the exact words you hear or the main points in your own words. When the passage is read the third time, check your answers.The West End of London maintained its top spot as the world's mostoffice location last year as occupancy costs globally due to the uncertain economic climate.West End offices $16,682 per employee workstation last year,with $15,700 for second-ranked Paris, a leading real estate consultancysaid in its seventh annual Global Office Occupancy Costs Survey.The basis of the survey has changed to workstations, from area previously,to give a clearer picture of costs.During the economic downturn last year, the city of Toronto moved up three places to ninth in the "top 10".In comparison, New York offices dropped out of the top three into the sixth place."In the U.K., central London costs are down by 8.8 percent, and London's West End is down 5.1 percent. However in international terms, the situation is distorted by significant currency movements.said the manager of the consultancy agency.Your answer Correct answer(1) expensive expensive(2) declined declined(3) averaged averaged(4) compared compared(5)(6)(7)Part III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. What may workaholics do?A. They bring work home.B. They keep working until after midnight.C. They bend over their work on weekends.D. All of the above.2. Which of the following does the speaker recommend doing?A. Concentrating on one thing a week.B. Concentrating on one thing a day.C. Concentrating on one thing at a time.D. Doing just a few things at a time.3. What should one do first according to the passage?A. What is important.B. What one understands.C. What is easy.D. What is difficult.4. What does the speaker say about working at home?A. One should not bring too much work home.B. One can work in the living room if one has a home office.C. One should not bring confidential files home.D. One should work only within the usual working hours.5. Which of the following would be the best title for the passage?A. Bad Habits of Workaholics.B. Tips for Workaholics.C. Good Habits of a Devoted Worker.D. Cultivation of a Devoted Worker.Part IVDirections: Choose the best answer to each of the following statements.1. Do you see yourself as a leader or more of a team _______?A. playerB. workerC. mateD. colleague2. If the leadership is weak, I'm not afraid to _________ in order to achieve the goal at hand.A. take upB. take overC. make upD. make for3. I didn't get that promotion. They brought in some new guy. I'm not going to ___________ for much longer.A. hold upB. hold toC. hang upD. hang around4. Mr. Jones is a _______ millionaire, and I'm honored to have worked for him for the past 30 years as his accountant.A. make-selfB. self-makeC. self-madeD. self-making5. Just clear out your desk and that's the end of it. Do I make myself ______, Mr. Westlake?A. clearB. clearlyC. clarityD. unclearly6. Thank you! I'll certainly try to ____________ the trust you have demonstrated in me with this raise in pay.A. live according toB. live withC. live up withD. live up to7. As a marketing manager, she frequently found herself in conflict with the financial department _______ her staff's expenses.A. inB. forC. aboveD. over8. As the training administrator, she wanted to launch an _________ trainingproject.A. in-the-serviceB. on-the-serviceC. on-the-jobD. on-job9. The two people forged a long-term alliance, which led to a training programso successful that it has ______ been picked up by the company's offices in Germany and Japan.A. neverB. afterwardsC. sinceD. then10. I'm going to lay down the law. From now on, everyone in the company mustfollow regulations ____________.A. to the orderB. to the commandC. to the wordsD. to the letter31. (Listen to the audio recording for the question.)A. 4.0.B. 4.5.C. 6.0.D. 6.5.2. (Listen to the audio recording for the question.)A. The crops were all failed in this area because of the drought.B. The area was hit by the worst drought in the last 30 years.C. The government should improve the development of the infrastructurein the area.D. The irrigation system in this area played an important role in coping withthe drought.3. (Listen to the audio recording for the question.)A. There will be a volcanic eruption on La Palma Island.B. La Palma Island will be completely submerged.C. Tidal waves will strike the coasts of two continents.D. Tidal waves will die down along the coasts of Africa and North America.4. (Listen to the audio recording for the question.)A. The man thinks human beings can change nature.B. The woman thinks human beings can change nature.C. The man thinks human beings can do nothing in the face of naturedisaster.D. The woman thinks human beings can do nothing but minimizing lossesin the face of natural disasters.5. (Listen to the audio recording for the question.)A. The man thinks modern technology can tame nature while the womandoes not.B. The woman thinks modern technology can tame nature while the mandoes not.C. Both the man and woman think mankind can conquer nature.D. Neither the man nor the woman thinks mankind can conquer nature.Part II ScriptDirections: Listen to the passage three times. When the passage is read for the first time, listen for the general idea. When the passage is read the second time, fill in the blanks numbered from (1) to (7) with the exact words you hear. For blanks numbered from (8) to (10), write down either the exact words you hear or the main points in your own words. When the passage is read the third time, check your answers.A few years ago, my friend and I were walkingnoon on a street near myhome in a northernof Teheran. This area is well-known because it is abeautiful avenue thattwo major traffic circles. It is located at theof a high mountain.That day, the sun waswe were walking between the two circles, it started raining very hard. We started tothe boulevard to get to the second circle. It was raining so hard that wedecided to go inside a restaurant instead.At first, we did not know what was going on. We went outside the restaurant to see what was happening. People seemed shocked.We were scared. Cars, rocks, and people were floating on the water like little toys toward the little market at the south end of the circle. The height of the water was almost to the top of the trees.After a few minutes, the flood's flow was reduced, so we decided to leave the area before the water entered the street we were on.Later, we also learned that a dam had burst during the rain.(1)(2)(3)(4)(5)(6)(7) cross cross(8) Ten minutes later, as we were lookingout the window, we saw everyone wasrunning away from something(9) A huge flood was streaming down themountain. We were standing on a higheplace, so we could see everything(10) It was reported that the flood destroyeda big area and approximately 300 peoplewere killed or disappeared that dayPart III ScriptDirections: Listen to the following recording, and then choose the correct answersto the questions. You will hear the recording twice. After the first playing, there willbe time for you to choose the correct answers. Use the second playing to checkyour answers.1. Why was the door to the balcony wide open?A. The weather was hot.B. It was too moist inside.C. It was too dry inside.D. The scene outside was beautiful.2. Why was the speaker unable to close the windows?A. The window was deformed.B. The wind was too strong.C. He was scared stiff by the loud thunder.D. He was frightened by the lightning.3. How did the speaker manage to close the window?A. He asked his wife to close it together.B. He used a mop to close it.C. He waited until the wind was less strong.D. He waited until the hail was over.4. What did the speaker do after seeing the lightning?A. He closed the window.B. He turned off the TV.C. He turned off the lights.D. He pulled out the electrical plugs.5. What is the sequence of the events?A. Sun—wind—thunder and lightning—sun—hail.B. Sun—hail—thunder and lightning—wind—sun.C. Sun—wind—thunder and lightning—hail—sun.D. Sun—wind—hail—thunder and lightning—sun.Part IVDirections: Choose the best answer to each of the following statements.1. Our flight to Tokyo was delayed by 12 hours. A typhoon ______ the east coastand it was chaos.A. beatB. hitC. struck atD. attacked on2. Tsunami waves can be ____________ meters high. They toss cars and housesaround as though they were children's toys.A. a dozen ofB. dozen ofC. dozensD. dozens of3. A blizzard is a severe weather condition ___________ low temperatures and strong winds, greater than 35 miles per hour, bearing a great amount of snow.A. characterized byB. characterized withC. characteristic ofD. characteristic with4. But it is generally agreed that in order to be classified as a blizzard, ___________ merely a winter storm, the weather must meet several conditions.A. which opposed toB. which opposed withC. as opposed toD. as opposed with5. When all of these conditions continue after snow has stopped falling, the storm ________________ a ground blizzard.A. is referred asB. is referred toC. is referred to asD. referring to as6. People _________ in a whiteout can quickly become disoriented, ________ their sense of up and down as well as their sense of direction.A. catching...losingB. caught...lostC. catching...lostD. caught...losing7. The scale of the resulting deaths or property damage depends on the human ability to ________ the disasters.A. resistB. resist toC. resist againstD. resist from8. During a drought, food and water supplies can _________.A. run lowlyB. run lowC. drop lowlyD. drop low9. Thousands of stock farmers will have to slaughter their livestock ________because there is no grass left.A. on a big wayB. with a big wayC. in a large scaleD. on a large scale10. The fire department from the nearby town was called to put the fire _____.A. outB. downC. awayD. off。
新视野视听说第二册第四单元答案
Listening intask1The son wants to buy a pair of his old oneslook kind of But the father thinks there is stillin the old shoes. The son points out that in anMing claims that these shoes give The father, on the other hand, says that he does not make as muchspring. What's more, the advertiser may give himwearing the shoes in the ad. To this the sonof the shoes. Rather, there must be something else. The son knows hisfather means things like dedication. Finally theYour answer Correct answer(1) shoes shoes(2) funny funny(3) a lot of life a lot of life(4) ad ad(5) extra spring extra spring(6) money money(7) dollers millions of dollars(8) for nothing for nothing(9) reach the top reach the top(10) hard work hard work(11) focus on focus on(12) get forget1. The firm has been asked to change the wording of its advertisingbecause it prejudices against friendly people.(A)True(B)False2. Travelco is looking for an employee to provide food for its staff.(A)True(B)False3. Mr. Smith agreed to the decision to remove the word "friendly" fromthe advertisement.(A)True(B)False4. The job center intends to set guidelines of not using personalitycharacteristics in advertisements.(A)True(B)False5. According to an official of the job center, the local judges willdetermine the results of the dispute.(A)True(B)False1.How does the Pepsi commercial begin?(A)Shaq is playing basketball while a kid is looking on.(B)Shaq drinks Pepsi while a kid plays basketball.(C)Shaq and a kid are both drinking Pepsi.(D)Shaq is teaching a kid to play basketball.2.Why does Shaq walk toward the kid?(A)Because he wants to know if the kid admires him.(B)Because he wants to ask the kid for the Pepsi.(C)Because he is going to buy a Pepsi from the kid.(D)Because he likes the kid.3.What is the Pepsi commercial trying to say?(A) The basketball star has a stronger appeal to the kidthan anything else.(B) Pepsi has a stronger appeal to the kid than thebasketball star does.(C)The kid likes basketball better than anything else.(D)Pepsi is better than Coca-Cola.4.What is the Coca-Cola commercial trying to tell us?(A)Coke is more valuable than any other souvenir.(B) The boy likes Coke better than the football star'stowel.(C)The football star likes Coke very much.(D)Coke is superior to other drinks.5.What does the road sign in New York City mean?(A) While parking, don't think too much about anythingelse.(B)The road there is dangerous.(C)Parking there is not allowed.(D)Parking is permitted only beside the road sign. 1. An advertiser should begin with what benefits consumers can get.(A)True(B)False2. In an advertisement you should use such pronouns as you, we and I,but not yours, ours and mine.(A)True(B)False3. Both an extra number and a percentage can be used in an ad.(A)True(B)False4. In an advertisement you should use many adverbs to modify verbs toconvey a sense of action and urgency.(A)True(B)False5. At the end of your ad, you need to tell consumers what they shoulddo next.(A)True(B)False1. What have many countries done to discourage smoking?Your answer Correct answerbanned tobacco ads banned tobacco ads / bannedcigarette ads2. What kind of tobacco advertising is not allowed in the United States?Your answer Correct answeryoung people smoking cigarettes young people smoking cigarettes3. What do advertisers do with the law against cigarette ads aimed atyouth?Your answer Correct answerways around the law ways around the law 4. Why do cigarette manufacturers want to target young people?of lung cancer.Your answer Correct answer(1) new customers new customers(2) old ones old ones5. According to the woman, what should the Student Union do?Your answer Correct answersmoking on campus smoking on campus1.What is true of the contemporary business world?(A)Supply usually outnumbers demand.(B)Demand usually outnumbers supply.(C)Supply is usually equal to demand.(D)When supply exceeds demand, prices rise.2.What is NOT mentioned in the passage?(A)Manufacturers advertise their products in newspapers.(B)Manufacturers advertise their products through songs.(C) Manufacturers advertise their products by sponsoringsporting events.(D) Manufacturers advertise their products throughsalesgirls.3.According to the passage, what is the most important means of advertising?(A)The cinema.(B)The television.(C)The newspaper.(D)The radio.4.According to the passage, why can advertisements influence people?(A)Because ads are cleverly designed.(B)Because many people are eager to buy.(C) Because people like ads even if they know ads may not betelling the truth.(D) Because people believe what ads say without thinking ifthe ads are true.5.What is the passage discussing?(A)The importance of advertising.(B)Various ways of advertising.(C)The successes and failures of advertising.(D)The causes, methods and effects of advertising.1. A small range of good-quality items is being sold at the store.(A)True(B)False2. "An easy rent-to-own plan" probably means a plan to help customersrent something until finally they own it.(A)True(B)False3. The maximum price of a digital piano is 399 dollars.(A)True(B)False4. Major items are delivered free of charge.(A)True(B)False5. The ad encourages customers to go further outside the city to findbetter and cheaper furniture.(A)True(B)False单元测试Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers.Use the second playing to check your answers.1.(Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4.(Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:W:Certainly we can. First, we mustM:How do you do that?W:Well, we'llabout taking the bus. We'll investigateso on.M:Will that work?W:It workswe can see who we canYour answer Correct answer(1)We do We do(2)change the image change the image(3)do some survice do some surveys(4)different dates different age groups(5)all the time all the time(6)users your users(7)target it targetPart III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1.Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2.According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3.Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4.Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms ofadvertisements.5.What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements.1.Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes.But if you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young peoplesmoking cigarettes.A. showB. showingC. to showD. to be shown4.Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on theadvertisements.A. volumesB. numbersC. sumsD. dollars6."Don't _____ think about it!" is an expression commonly used in theUnited States when a person emphatically denies another personsomething.A. soB. reallyC. evenD. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8.Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9.Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators,dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。
《U校园》新视野大学英语视听说教程2第三版Unit4单元测试答案
《U校园》新视野大学英语视听说教程2第三版Unit 4 单元测试答案1. Often there is a high price to pay for success.2. Tim Berners-Lee deserves the large award.3. They both think the tickets are expensive.4. To show that successful ads are often stories with happy endings.5. Because she started riding a pony when she was very young.6.On November 14,7.His father.8.Writing novels.9.He died after a long period of ill health.10.Modern America.11.He had insight and management ability.12.The hopes and fears of ordinary people.13.Because his studio made training films for soldiers.14.196615.champion16.challenges17.Regardless of18.inspiration19.remarkable20.legendary21.dominance22.appeal in23.aspire to24.Magnificent听力文本：M: Yves Saint Laurent had an amazing career in fashion; at 21 he was a world-famous designer.W: But success made heavy demands on him that led later to a mental and physical collapse.Q: What can we infer from the conversation?听力文本：W: Finland is giving a special award to Tim Berners-Lee of one million Euros for inventing the World Wide Web.M: Wow, that's a lot of money! But you know, his invention has made great contributions to the Internet, without which I couldn't survive.Q: What does the man imply?听力文本：M: Did you see that the tickets for Bob Dylan's European tour are selling for over 200 euros? Unbelievable!W: Man, that's expensive — even for one of the grand old names of folk music. Q: Which of the following is true of the speakers?听力文本：W: Apparently, successful commercials are often "feel-good" stories with happy endings that people like to hear.M: After cyclist Lance Armstrong recovered from cancer and won the Tour de France, he was flooded with offers of endorsement for various products.Q: Why does the man mention cyclist Lance Armstrong?听力文本：M: You're a great horse rider! How long have you been riding?W: Since I was three. My uncle had a small horse, and he let me ride quite a lot. When I was old enough, I got a part-time job at the local stables so I could be near the horses. I think they're amazing creatures.Q: Why is the woman a good horse rider?听力文本：M: Sarah, did you watch the evening news？W: No. What's up?M: Creighton Carvello died.W: Who is Carvello?M: You have never heard of him? Well, Carvello is a photographer and a world-record holder for his memory. He was born on November 14, 1944 and died after a long period of ill health on November 18, 2008.W: How excellent was his memory?M: Well, he could recite thousands of numbers and memorize hundreds of playing cards and pages of telephone directories after only a single sighting. What's more, he once memorized the exact order of 10,000 words from Ernest Hemingway's The Old Man and the Sea.W: Wow, that's incredible! Was he an Englishman or a foreigner?M: Well, he was born in India. In 1949 the Carvello family returned to England, where Carvello spent the rest of his life.W: How come his unusual talent was discovered?M: His father first noticed his unusual talent when, aged 7, he started to memorize information from cigarette cards with pictures of aircrafts and cars. W: He was lucky in having such a father. Did Carvello have other talents? M: Sure, he was a man of many talents, including photography, writing song lyrics, drawing and joke telling.W: How incredible!M: He sure was! Unfortunately, he had a stroke in 2007. He spent a year in the hospital and although his body never recovered, his mind remained sharp. Only days before he died, one lady gave her date of birth, July 29, 1921, and Carvello immediately replied, "Friday".Q 6: When was Carvello born?Q 7: Who first discovered Carvello's unusual talent?Q 8: Which of the following is NOT mentioned as one of Carvello's talents?Q 9: Which of the following statements is true about Carvello?听力文本：It's probably safe to say that at least a few historians will one day speak of the 20th century as America's "Disney era". Today, it's certainly difficult to think of any other single thing that represents modern America as powerfully and perfectly as the company, Disney.The reasons for Disney's success are varied and numerous, but undoubtedly the honor belongs to Walt Disney, the man who created the cartoons children would never forget and built the company from nothing. He was a genius. In business, his greatest skills were his insight and his management ability.But what really distinguished Disney was his ability to associate closely with his audience. He created characters that reflected the hopes and fears of ordinary people. Cartoons, like The Three Little Pigs and Snow White and The Seven Dwarves, showed how, through hard work and helping one's fellow men, ordinary Americans could survive social and economic crises like the Great Depression.Disney's other great virtue was the fact that his company had a human face. His Hollywood studio operated just like a democracy, where everyone had a say in how thing should be run. He was also regarded as a great patriot because not only did his cartoons celebrate America, but also during World War II, his studio made training films for American soldiers.By the time he died in 1966, Walt Disney had become an icon like Thomas Edison and the Wright Brothers. To the public, he was "Uncle Walt", the man who had entertained them all their lives, the man who represented all that was good about America.Q 10: According to the passage, what does Disney Company represent?Q 11: According to the passage, what were Walt Disney's greatest skills in business?Q 12: What did Walt Disney's cartoons reflect?Q 13: Why was Walt Disney regarded as a great patriot?Q 14: When did Walt Disney die?Unless you've been living under a rock, by now you have heard of Lance Armstrong. The unusual thing here is that you may have heard of him, but not always for the same reason. Some know him as a champion cyclist who set the world record by winning the Tour de France six times. Others may know of him through his humanitarian works. Still others may know him as a cancer survivor who decided to meet the challenges and came out the winner. Regardless of how you know him, just knowing of him at all offers your life inspiration when you may need it most.Millions around the world properly celebrate him and his lofty accomplishments, his remarkable recovery from what was feared to be terminal cancer, his exhausting training program, his legendary endurance, his dauntless determination, and his unequalled dominance of cycling's premier event.But what explains the enormous interest in Armstrong's success – or that of any other sports hero? Why do sports fans set such a strong personal stake in the victories of their heroes? After all, little of any practical significance depends on such victories; a seventh Armstrong – win won't get his fans a raise or help send their children to college. Why do sports have such an enormous, enduring appeal in human life?The answer lies in a rarely recognized aspect of sports: their moral significance. Those of us who, physically, cannot cycle 2,000 miles or run the 100 meters in 9 seconds can still aspire to significant achievements. The vision of Armstrong's magnificent abilities and dauntless determination engenders in the best of us the question: What might I accomplish in my field and in my life if I embodied the same degree of dedication?参考答案：15) champion 16) challenges 17) Regardless of 18) inspiration 19) remarkable 20) legendary 21) dominanc e 22) appeal in 23) aspire to 24) magnificent。
新视野大学英语视听说教程第2册单元测试答案unittest4
Unit 4 Beware of ads!Done with this task. Your current score: 100%Unit 4 testNextDirections: Click on the speaker to the left to start playing the audio recordingfor Parts I, II and III. They will be played continuously. Once the recordingstarts playing, please do NOT click on either the speaker icon or the 'Unit Quiz'link in the menu bar above. Otherwise, you may lose the chance of hearing thecomplete recording.Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answersto the questions. You will hear the recording twice. After the first playing,there will be time for you to choose the correct answers. Use the secondplaying to check your answers.1.(Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4.(Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:W:Certainly we can. First, we mustM:How do you do that?W:Well, we'llabout taking the bus. We'll investigate so on.M:Will that work?W:It workswe can see who we can Your answer Correct answer(1)We do We do (2)change the image change the image (3)do some surveys do some surveys (4)different age groupsdifferent age groups(5)all the time all the time (6)your users your users (7)targettargetPart III ScriptDirections: Listen to the following recording, and then choose the correctanswers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1.Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2.According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3.Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4.Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms ofadvertisements.5.What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements. 1.Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young people smoking cigarettes.A. showB. showingC. to showD. to be shown4.Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6."Don't _____ think about it!" is an expression commonly used in theUnited States when a person emphatically denies another personsomething.A. soB. reallyC. evenD. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8.Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9.Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators,dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。
新视野视听说第二册第四单元答案
Listening intask1The son wants to buy a pair of basketball shoes as his old ones look kind of funny. But the father thinks there is still a lot of life leftin the old shoes. The son points out that in an ad Yao Ming claims that these shoes give him extra spring. The father, on the other hand, says that he does not make as much money as Yao Ming does, and that the tall man does not need extra spring. What's more, the advertiser may give himdollersfor wearing the shoes in the ad. To this the son answers jokingly that he would wear the new shoes for nothing. Then the father replies that Yao Ming did not reach the top simply because of the shoes. Rather, there must be something else. The son knows his father means things like hard work and dedication. Finally the father asks the son tofocus onhis studies and get the shoes.Your answer Correct answer(1) shoes shoes(2) funny funny(3) a lot of life a lot of life(4) ad ad(5) extra spring extra spring(6) money money(7) dollers millions of dollars(8) for nothing for nothing(9) reach the top reach the top(10) hard work hard work(11) focus on focus on(12) get forget1. The firm has been asked to change the wording of its advertising becauseit prejudices against friendly people.(A)True(B)False2. Travelco is looking for an employee to provide food for its staff.(A)True(B)False3. Mr. Smith agreed to the decision to remove the word "friendly" fromthe advertisement.(A)True(B)False4. The job center intends to set guidelines of not using personalitycharacteristics in advertisements.(A)True(B)False5. According to an official of the job center, the local judges willdetermine the results of the dispute.(A)True(B)False1.How does the Pepsi commercial begin?(A)Shaq is playing basketball while a kid is looking on.(B)Shaq drinks Pepsi while a kid plays basketball.(C)Shaq and a kid are both drinking Pepsi.(D)Shaq is teaching a kid to play basketball.2.Why does Shaq walk toward the kid?(A)Because he wants to know if the kid admires him.(B)Because he wants to ask the kid for the Pepsi.(C)Because he is going to buy a Pepsi from the kid.(D)Because he likes the kid.3.What is the Pepsi commercial trying to say?(A) The basketball star has a stronger appeal to the kid thananything else.(B) Pepsi has a stronger appeal to the kid than the basketballstar does.(C)The kid likes basketball better than anything else.(D)Pepsi is better than Coca-Cola.4.What is the Coca-Cola commercial trying to tell us?(A)Coke is more valuable than any other souvenir.(B)The boy likes Coke better than the football star's towel.(C)The football star likes Coke very much.(D)Coke is superior to other drinks.5.What does the road sign in New York City mean?(A)While parking, don't think too much about anything else.(B)The road there is dangerous.(C)Parking there is not allowed.(D)Parking is permitted only beside the road sign.1. An advertiser should begin with what benefits consumers can get.(A)True(B)False2. In an advertisement you should use such pronouns as you, we and I, butnot yours, ours and mine.(A)True(B)False3. Both an extra number and a percentage can be used in an ad.(A)True(B)False4. In an advertisement you should use many adverbs to modify verbs to conveya sense of action and urgency.(A)True(B)False5. At the end of your ad, you need to tell consumers what they should donext.(A)True(B)False1. W hat have many countries done to discourage smoking?They have banned tobacco ads completely.Your answer Correct answerbanned tobacco ads banned tobacco ads / bannedcigarette ads2. W hat kind of tobacco advertising is not allowed in the United States?Advertisers are not allowed to show young people smoking cigarettes.Your answer Correct answeryoung people smoking cigarettes young people smoking cigarettes3. W hat do advertisers do with the law against cigarette ads aimed at youth?They keep finding ways around the law.Your answer Correct answerways around the law ways around the law4. W hy do cigarette manufacturers want to target young people?They must keep bringing in new customers, as the old ones are dying oflung cancer.Your answer Correct answer(1) new customers new customers(2) old ones old ones5. A ccording to the woman, what should the Student Union do?It should do some publicity against smoking on campus.Your answer Correct answersmoking on campus smoking on campus1.What is true of the contemporary business world?(A)Supply usually outnumbers demand.(B)Demand usually outnumbers supply.(C)Supply is usually equal to demand.(D)When supply exceeds demand, prices rise.2.What is NOT mentioned in the passage?(A)Manufacturers advertise their products in newspapers.(B)Manufacturers advertise their products through songs.(C) Manufacturers advertise their products by sponsoringsporting events.(D)Manufacturers advertise their products through salesgirls.3.According to the passage, what is the most important means of advertising?(A)The cinema.(B)The television.(C)The newspaper.(D)The radio.4.According to the passage, why can advertisements influence people?(A)Because ads are cleverly designed.(B)Because many people are eager to buy.(C) Because people like ads even if they know ads may not betelling the truth.(D) Because people believe what ads say without thinking if theads are true.5.What is the passage discussing?(A)The importance of advertising.(B)Various ways of advertising.(C)The successes and failures of advertising.(D)The causes, methods and effects of advertising.1. A small range of good-quality items is being sold at the store.(A)True(B)False2. "An easy rent-to-own plan" probably means a plan to help customers rentsomething until finally they own it.(A)True(B)False3. The maximum price of a digital piano is 399 dollars.(A)True(B)False4. Major items are delivered free of charge.(A)True(B)False5. The ad encourages customers to go further outside the city to findbetter and cheaper furniture.(A)True(B)False单元测试Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answersto the questions. You will hear the recording twice. After the first playing,there will be time for you to choose the correct answers. Use the second playingto check your answers.1.(Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4.(Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:(1)We do, and we hope you can help us.W:Certainly we can. First, we must (2)change the image of bus travel. M:How do you do that?W:Well, we'll (3)do some survice to see what people really think about taking the bus. We'll investigate (4)different dates and so on. M:Will that work?W:It works (5)all the time. Once we get a profile of (6)users, we can see who we can (7)target it.Your answer Correct answer(1) We do We do(2) change the image change the image(3) do some survice do some surveys(4) different dates different age groups(5) all the time all the time(6) users your users(7) target it targetPart III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1.Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3. Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms ofadvertisements.5. What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements.1.Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. Butif you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young people smokingcigarettes.A. showB. showingC. to showD. to be shown4.Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6."Don't _____ think about it!" is an expression commonly used in the UnitedStates when a person emphatically denies another person something.A. soB. reallyC. evenD. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8.Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9.Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators,dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。
新视野视听说第二册第四单元答案解析
Listening intask1The son wants to buy a pair of basketball shoes as his old ones look kind of f unny. But the father thinks there is still a l ot of l i f e left in the old shoes. The son points out that in an ad Yao Ming claims that these shoes give him ext r a spr i ng. The father, on the other hand, says that he does not make as much m oney as Yao Ming does, and that the tall man does not need extra spring. What's more, the advertiser may give him dol l er s for wearing the shoes in the ad. To this the son answers jokingly that he would wear the new shoes f or not hi ng. Then the father replies that Yao Ming did not r each t he t op simply because of the shoes. Rather, there must be something else. The son knows his father means things like har d w or k and dedication. Finally the father asks the son to f ocus on his studies and get the shoes.Your answer Correct answer(1) shoes shoes(2) funny funny(3) a lot of life a lot of life(4) ad ad(5) extra spring extra spring(6) money money(7) dollers millions of dollars(8) for nothing for nothing(9) reach the top reach the top(10) hard work hard work(11) focus on focus on(12) get forget1. The firm has been asked to change the wording of its advertisingbecause it prejudices against friendly people.(A) True(B) False2. Travelco is looking for an employee to provide food for its staff.(A) True(B) False3. Mr. Smith agreed to the decision to remove the word "friendly" fromthe advertisement.(A) True(B) False4. The job center intends to set guidelines of not using personalitycharacteristics in advertisements.(A) True(B) False5. According to an official of the job center, the local judges willdetermine the results of the dispute.(A) True(B) False1. How does the Pepsi commercial begin?(A) Shaq is playing basketball while a kid is looking on.(B) Shaq drinks Pepsi while a kid plays basketball.(C) Shaq and a kid are both drinking Pepsi.(D) Shaq is teaching a kid to play basketball.2. Why does Shaq walk toward the kid?(A) Because he wants to know if the kid admires him.(B) Because he wants to ask the kid for the Pepsi.(C) Because he is going to buy a Pepsi from the kid.(D) Because he likes the kid.3. What is the Pepsi commercial trying to say?(A) The basketball star has a stronger appeal to the kid than(B) Pepsi has a stronger appeal to the kid than the(C) The kid likes basketball better than anything else.(D) Pepsi is better than Coca-Cola.4. What is the Coca-Cola commercial trying to tell us?(A) Coke is more valuable than any other souvenir.(B) The boy likes Coke better than the football star's towel.(C) The football star likes Coke very much.(D) Coke is superior to other drinks.5. What does the road sign in New York City mean?(A) While parking, don't think too much about anything(B) The road there is dangerous.(C) Parking there is not allowed.(D) Parking is permitted only beside the road sign.1. An advertiser should begin with what benefits consumers can get.(A) True(B) False2. In an advertisement you should use such pronouns as you, we and I, butnot yours, ours and mine.(A) True(B) False3. Both an extra number and a percentage can be used in an ad.(A) True(B) False4. In an advertisement you should use many adverbs to modify verbs toconvey a sense of action and urgency.(A) True(B) False5. At the end of your ad, you need to tell consumers what they should donext.(A) True(B) False1. What have many countries done to discourage smoking?They have banned t obacco ads completely.Your answer Correct answerbanned tobacco ads banned tobacco ads /banned cigarette ads2. What kind of tobacco advertising is not allowed in the United States?Advertisers are not allowed to show young peopl e sm oki ng ci gar et t es.Your answer Correct answeryoung people smokingcigarettesyoung people smokingcigarettes3. What do advertisers do with the law against cigarette ads aimed at youth?They keep finding w ays ar ound t he l aw.Your answer Correct answerways around the law ways around the law4. Why do cigarette manufacturers want to target young people?They must keep bringing in new cust om er s, as the ol d ones are dying of lung cancer.Your answer Correct answer(1) new customers new customers(2) old ones old ones5. According to the woman, what should the Student Union do?It should do some publicity against sm oki ng on cam pus.Your answer Correct answersmoking on campus smoking on campus1. What is true of the contemporary business world?(A) Supply usually outnumbers demand.(B) Demand usually outnumbers supply.(C) Supply is usually equal to demand.(D) When supply exceeds demand, prices rise.2. What is NOT mentioned in the passage?(A) Manufacturers advertise their products in newspapers.(B) Manufacturers advertise their products through songs.(C) Manufacturers advertise their products by sponsoring(D) Manufacturers advertise their products through salesgirls.3. According to the passage, what is the most important means ofadvertising?(A) The cinema.(B) The television.(C) The newspaper.(D) The radio.4. According to the passage, why can advertisements influencepeople?(A) Because ads are cleverly designed.(B) Because many people are eager to buy.(C) Because people like ads even if they know ads may not be(D) Because people believe what ads say without thinking if5. What is the passage discussing?(A) The importance of advertising.(B) Various ways of advertising.(C) The successes and failures of advertising.(D) The causes, methods and effects of advertising.1. A small range of good-quality items is being sold at the store.(A) True(B) False2. "An easy rent-to-own plan" probably means a plan to help customersrent something until finally they own it.(A) True(B) False3. The maximum price of a digital piano is 399 dollars.(A) True(B) False4. Major items are delivered free of charge.(A) True(B) False5. The ad encourages customers to go further outside the city to findbetter and cheaper furniture.(A) True(B) False单元测试Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. (Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2. (Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3. (Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4. (Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5. (Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:W :Certainly we can. First, we mustof bus travel.M:How do you do that?W :Well, we'llto see what people really think about taking the bus. We'll investigateand so on.M:Will that work?W :It works (5)al l t he t i m e. Once we get a profile of (6)user s, we can see who we can (7)t ar get i t.Your answer Correct answer(1) We doWe do(2) change the image change the image(3) do some survice do some surveys(4) different dates different age groups(5) all the time all the time(6) users your users(7) target it targetPart III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3. Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms of5. What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements. 1. Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2. They probably give Yao Ming millions of dollars to wear those shoes. Butif you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3. In the States, advertisers are not allowed ________ young people smoking cigarettes.A. showB. showingC. to showD. to be shown4. Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5. Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6. "Don't _____ think about it!" is an expression commonly used in the United States when a person emphatically denies another person something.A. soB. reallyC. evenD. ever7. It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8. Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9. Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators, dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。
新视野大学英语第二版视听说教程4答案解析(完整版)[含unittest]
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新视野大学英语第二版视听说教程4答案Unit1Basic listening practiceC BD A DListening in > Task 1A C D C BListening in > Task 21.families2.chemicalsrmation4.certain5.self-esteen6.thinking partterns7.mood8.divorce9.physical abuse 10.financial difficulties 11.stress 12.anxietyListening in > Task 3B D A A CLet's talk > Task 11.shy2.crying3.scared4.came down5.fun6.nice7.two step8.argue9.touch 10.bad time 11.speakfortable 13.brother 14.adults 15.children 16.secondary 17.growing 18.learn Further listening and speaking > Further listening > Task 11.owner2.running3.drop4.run5.local6.yelling7.lives8.As he’s picking himself up, he sees a large man, almost seven feet tall.9.The bartender nervously hands the big man a beer, hands shaking.10.”I got to get out of town! Don’t you hear Big John is comingTask 2A B C C DTask 3A B B A BFurther listening and speaking > Viewing and speaking > Task 11.seven2.1503.favorite4.bridge5.1116.fast7.simple8.trusted9.stupid10.did 11.No way 12.ultimate 13.limits 14.skywards 15.$60 16.cheapUnit testPart IC D B C DPart II1. over2. companionship3. lover4.definition.5. scarce6. diary7. sight8. Thank God, I've done my duty9. In a workforce made up entirely of happy people, the competitive edge would soon be lost10.It may take centuries before philosophers and scientists can arrive at a clear definition of happinessB A DC CA D C ABCD B A AUnit2Lead in > Task 1f d a e h I b c jB ACD BListening in > Task 1Task 21.the end2. discounts3. T-shirts4. big-name brands5. Interchangeable pieces6. black trousers7. several times8. simplest9. stylish and fashionableTask 3A B A C DLet's talk > Task 11.wealthy2.clothing styles3.figure4.slimmer5.construction6.lightrger8.formal9.brightly colored10.the rich and the poor11.one class12.occasions13.Poorer peopleFurther listening and speaking > Further listening > Task 1C A A B ATask 2BABABTask31.She chose two colors, then built her wardrobe around them.2.She has a pair of black dress slacks, with black shoes to match. If she wears that with herturquoise silk blouse and a matching necklace and earrings, she will look dressed up.3.If she wears a T-shirt with the black dress slacks, she is more casual.4. If she brings a pashmina, or another dress scarf, she can dress up the T-shirt into casualchic.5.Her suitcase will be nearly empty, with lots of room for shopping.Further listening and speaking > Viewing and speaking > Task 1bining clothing with new technology2.brand-new style3.new industrial design solutions4.electronics and fashion5.into your collar6.went into partnership with7.bring them together8.the modern-day worker9.600 pounds10.to what we might expectUnit 2 test2.(1). contest(2). queens(3).outgoing(4).cheers(5). title(6.) tours(7). performed(8). A beautiful woman has very great powers to convince, and we have seen many misses who have done a great job(9). Women's liberation organizations in the United States regularly demonstrate in protest outside Miss America and Miss World contests(10). All the same, some Australians were hoping the two-hour show would draw world attention to the beauty of their country and attract tourists3.A D C B B4.C D A D D B C B D BUnit3Lead in > Task 1DroughtEarthquakeFloodForest fireLandslideSnowstormTsunamiTyphoonVolcanic eruptionBasic listening practiceD A C D CListening in > Task 1B C A D CTask 1B B A B ATask 31.drought2.tsunami3.undersea4.result in5.dry spell6.flood7.water supplies8.famine9.agriculture10.heavy rainfall11.melting12.swell13.man-made damsLet's talk > Task 11.erupted2.burying3.few4.overseas5.rescue6.injured7.damaged8.islanders9.seven / 710.biggest11.close12.aftershocks13.trap14.20 million pounds15.diseaseFurther listening and speaking > Further listening > Task 1B A D A CTask 21.Since the company was composed entirely of men over 65, there was doubt that they would beof any assistance. But the farmer called the company anyway because the fire proved to be more than the small town fire department could handle, and there was no other help available.2.The truck drove straight toward the fire and, instead of stopping in front of the fire, droveright into the middle of the flames.3.After an hour of intense fighting, they had extinguished the fire.4.He presented the volunteer fire company with a check for $10,000.5.The captain said, "The first thing we're going to do is to get the brakes fixed on that stupidfire truck." That suggests that they drove right into the middle of the flames because of useless brakes rather than bravery.Task 3A B C D CFurther listening and speaking > Viewing and speaking > Task 11.rescued2.worst flooding3.surprise4.flooded5.my son's6.crews7.burst8.hit9.save10.high tide11.furniture12.normalputer system14.drugs15.heavyUnit 3 test1.A C C D D2.atsectionconnectsbottomshiningAsCrossTen minutes later, as we were looking out the window, we saw everyone was running away from somethingA huge flood was streaming down the mountain. We were standing on a higher place, so we could see everythingIt was reported that the flood destroyed a big area and approximately 300 people were killed or disappeared that day3.A B B D C4.B DA C C D A B D AUnit4Listening in > Task 21.Relationships2.marketing manager3.in conflict with4.expenses5.ended in vain6.training administrator7.visited8.establish closer relationships9.long-term10.picked upTask 3C D D C ALet's talk > Task 11.162.features3.brief4.eight5.paper6.guidelines7.interviews8.treatmente back10.Deadlines11.meet12.guidance13.scaryFurther listening and speaking > Further listening > Task1D B C A BTask 2B A B A BTask 31.They gathered for lunch to welcome the new Chief Executive Officer, Carl Martin, and saygoodbye to the departing CEO, Dick Jackson.2.The departing CEO left three numbered envelopes for the new CEO.3.The message read, "Blame your predecessor." So, the new CEO held a press conference andtactfully laid the blame at the feet of the previous CEO.4. The message read, "Reorganize." The new CEO did it, and the company quickly rebounded.5.The message said, "Prepare three envelopes." It implied that it was time for Carl to leaveand give three similar envelopes to the next CEOFurther listening and speaking > Viewing and speaking > Task 11.earning2.live on3.frustrating4.head5.chasing6.television7.editorunching9.basis10.privilegedUnit 4 testD D A D DexpensivedeclinedaveragedcomparedagencyflooraccommodationBut the biggest climber of all was Dublin, with the Irish capital jumping nine places to the tenth among the world's most expensive office locationsGlobally, most office locations continued to register declines in occupancy costs last year, reflecting the weak and uncertain globalIn Euro terms, London is some 17 percent cheaper than last year, but in dollar terms it is virtually unchangedD C A D BA B D C AD D C C DUnit5Lead in > Task 1B C D CBasic listening practiceB C A C CListening in > Task 1B AC C DTask 2B A B A BTask 3D C B C ALet's talk > Task 11.supermarkets2. a factory3.capacity4.kitchenmercial6.six / 67.against8.my own9.appealrger11.high-risk12.gamble13.one-man14.supportFurther listening and speaking > Further listening > Task 1A B C D ATask 2A AB B BTask 31.She had experience as a career counselor who had counseled hundreds of people about careerchanges. But when her husband lost his job, they were both caught unprepared.2.They were unprepared to tell their children, unprepared for the mix of emotions, and mostdramatically, unprepared for the sudden loss of routine in their lives.3.She saw her husband sitting in their home office patting his forehead and muttering to himself,"Now what am I supposed to do?"4.In the bookstore they found lots of books about job search, but not a single book on theday-to-day challenges people face when they get laid-off.5.They had gathered enough interesting material for a book on career transitions—the book theyneeded but couldn't find last July.Further listening and speaking > Viewing and speaking > Task 11.turn things around2.suggestions3.expectations4.how many5.three million6.target7.salespeople8.market9.brand10.problems11.challenges12.money13.hard task14.salesmen15.investment16.experienced17.negotiationUnit 5 testC D C B D1. positive2. reasons.3. try4. figure5. maintain6. curve7. path8. It's clear that job hopping benefits the employee, not the employer9. the trick with job hopping is to make sure your résumé alw ays shows that you make a huge contribution wherever you go10. You can show that you are loyal to a company by exceeding their expectations with your outstanding performanceC BD A CA B D C D D D B B AUnit6Lead in > Task 1Stonehenge crop circle UFOGreat Pyramid statuws on Island Maya civilizationBasic listening practiceC C AD BListening in > Task 1C B AD CListening in > Task 21.reflection2.misfortune3.terrible4.damaged5.heaven6.pick7.washed8.Some people claim that the number is bad luck because 13 people sat down for the Last Supperbefore Jesus was crucified9.Friday the 13th of any month is considered especially bad or unlucky, and Friday the 13thof March is the worst of them all10.they mean that every seven years a person undergoes a complete change in personality Listening in > Task 31.falling stock markets2.even more superstitious3.much less4.constructive action5.less lucky6.worked7.more satisfied8.exams9.trust10.revisionLet's talk > Task 11.mystery2.inside outrgest4.three million5.outside6.inner7.his theoryed up9.the base10.137-meter11.purpose12.tall, narrow13.100,000 or so14.radarFurther listening and speaking > Further listening > Task 1A B D D BTask 2AA B B ATask 31.The magician did the same tricks over and over again.2.The captain's parrot watched every show and began to understand what the magician did in eachtrick. Once he understood that, he started shouting in the middle of the show.3.Each time the parrot revealed one of his secrets, the audience roared with laughter. Theperformance he intended to be dark and mysterious turned into a comedy.4.The ship collided with an enormous iceberg and sank. The magician found himself on a pieceof wood, in the middle of the ocean, and the parrot was by his side.5.He said, "OK, I give up. But I hope you'll tell me what trick you are going to do with theboat."Further listening and speaking > Viewing and speaking > Task 11.feet2.shapes3.theory4.man-made5.look after6.experts7. a million8.outer space9.extraterrestrial10.conceivable11.circle maker12.image13.explain14.genuine15.lifting out of16.rubbish17.mystery18.mysterious19.farmers20.catch21.appearndscapeUnit 6 testD A C C C1. discovered2. eager3. died4. convincing5. writing6. Indians7. taught8. The Easter Islanders lived on sweet potatoes they farmed. These sweet potatoes came from the Americas9. Remember that the distances involved were great, further than the distance from Europe to the closest place in the Americas10. a few American Indians could have reached Easter Island, because of a storm, and brought the seeds of sweet potatoes with themB D AC DA D D D C ABC C CUnit7Basic listening practiceA A DB CListening in > Task 1D C A A BListening in > Task 2D C A A BListening in > Task 31.rest2.Sunday3.industrial revolution4.God5.six-day work weekte 19th and early 20th7.relaxation8.great boon9.consumer spending10.Second World War11.two days12.do not work13.religious activitiesLet's talk > Task 11.held back2.transport3.highest4.subsistence5.lower6.2,000-kilometer7.minerals8.potential9.development10.number one11.tourism12.only twondscapes14.fascinatingmuting16.tourist17.ruined18.history19.traditional20.mistakesFurther listening and speaking > Further listening > Task 1A AB B BTask 2C A B B DTask 3A B C D CFurther listening and speaking > Viewing and speaking > Task 11.book2.search engines3.real customers4.judge5.250 pounds6.two days / 2 days7.partying8.click9.targetingUnit 7 testC A BD D1. when2. competitiveness3. unmanned4. regularly5. extra6. households7. Previously8. To serve these new shoppers it is also necessary for more stores to remain open and thus more people to work on weekends9. Weekends are days when people can safely sleep in and also not have to worry as much about the ill effects of a hangover10. One area in which the weekend has remained unaffected is education, where schools are shut on Saturdays and SundaysC A BD DC A CD B A A C B BUnit8Lead in > Task 1C A FD G B ELead in > Task 21.GM crops2.stem cell3.genetic map4.cloningBasic listening practiceB C D A CListening in > Task 1B A A A DListening in > Task 21.Research2.genes3.journal4.warn5.productivity6.grow7.survival8.Plant breeders have already used preliminary information from the rice genome to createexperimental strains of rice that better resist cold and pests9.The new map could better explain more than just rice. Rice shares a common ancestor with othercereal crops10.While significant progress has been made in the analysis of the rice genome, the mapping ofthe human genes is also making headwayTask 3C BD A DLet's talk > Task 11.kitchens2.opposedbeledpletelyw6.no way7.GM ingredients8.choice9.Tougher10.any content11.the public12.fear13.safer14.naturally15.cheap16.decideFurther listening and speaking > Further listening > Task 11.biotechnology2.rejected3.special labels4.73 percent to 27 percent / 73% to 27%5. a new type of tomato6.against7.save lives8.improve the human condition9.medicines10.conventional foodsTask 2A AB B ATask 3D B A C CFurther listening and speaking > Viewing and speaking > Task 11.trees2.native genes3.black4.onion5.taste6.poisonous7.tested8.toxic9.fish10.popular11.bigger12.food13.normallyrger15.threefold16.genes17.originally18.different19.risksboratory21.environmentUnit 8 testC BD B D1. yield2. identify3. central4. abnormal5. how6. to7. signals8. The most important potential application of human stem cells is perhaps the generation of cells and tissues9. Stem cells, directed to differentiate into specific cell types, will offer a source of replacement cells and tissues10. it may become possible to generate healthy heart muscle cells in the laboratory and then transplant those cells into patients with chronic heart diseaseB DC A DBDCACABBADUnit9Lead in > Task 1DfahgcbeBasic listening practiceA C DB AListening in > Task 1A C D C BListening in > Task 2C D C A BListening in > Task 31.downtown2.loan3.security4.agreed5.against6.underground7.settle8.That will be $5,000 in principal, and $20.30 in interest9.We're very happy to have had your business, and this transaction has worked out very nicely,but we are a little puzzled10.Where else in Manhattan can I park my car for two weeks for only $20.30 and expect it to bethere when I returnLet's talk > Task 11.trouble2.sales3.save4.backed5.salary6.private medical7.100,000 pounds8.another9.money10.hire11.debt12.face the facts13.securing14.difficult15.contacts16.schoolboy excuseFurther listening and speaking > Further listening > Task 11.environment2.economy3.minus4.enterprise's5.benefits6.demands7.balanced, sustainable8.generationsTask 2C D D A BTask 3B A B A AFurther listening and speaking > Viewing and speaking > Task 11.marketing campaign2.huge challenge3.market4.football5.eight new teams6.time-consuming7.the marketing and the organizationUnit 9 testA C D C D1. measure2. modest3. showed4. weakest5. reluctant6. economist7. Analysts8. Inflation rose at a relatively speedy 3.3 percent rate in the second quarter, the same as at the start of the year9. Other data on Friday showed consumer spirits have brightened a bit this month while business activity has picked up in the Midwest10. When you combine the first quarter and the second quarter, we're growing at 3.75 percent, which is a very strong, sustainable growth rateB C D A CA D DB A DC B B AUnit10Basic listening practiceD C A B CListening in > Task 11.future needs2.shares3.risk4.banks5.306. a half7.rate8.capital loss9.interchangeably10.savingsListening in > Task 2D B C C AListening in > Task 3A B B A ALet's talk > Task 11.they must sort out their cash flow problem by selling a part of the business to investors.2.it's a realistic amount to take this manufacturing business forward.3.they must update their initial business plan4.it's time to put on the suit and try to sell part of Cyclepods to an investor.5.so I'll have to... maybe get the heavies in or something.6.The most important thing James needs to do over the next two months is to raise cash7.Cyclepods can't do anything without an updated business plan.8.it's back to basics for a fun evening of number crunching and spread sheets,9.it's time for a professional and considered rehearsal to get his sales pitch just right.10.Presentation skills are going to be crucialFurther listening and speaking > Further listening > Task 1A B D B CTask 2C BD A CTask 31.He has been following the roller coaster ride of his stock portfolio and it's driving himmad.2.Stocks are pretty hard to predict. So she has put her money into hedge funds.3. A hedge is a way of reducing risk. A hedge fund is a company that creates a stock portfoliothat tries to balance the market activity.4.Analysts examine stocks to assess which ones are likely to go up, and which will likely godown.5.He says that if he leaves his money with a fund manager, perhaps the manager can trade hisstocks in a more profitable way.Further listening and speaking > Viewing and speaking > Task 11.cash2.easy3.results4.pay5.bills6.head7.26 percent / 26%8.close the deal9.figures10.idea11.plan12.fine13.business guide14.voting rights15.say16.strong point17.investment18.150,000 / 15000019.26 percent / 26%Unit 10 testB DCD B1. individual2. owned3. managed4. invest5. ownership6. shareholders7. investors8. shareholders are often able to own a greater and more diverse number of stocks than if they invested directly in the stock market9. the investment management company sponsoring the fund issues new shares to investors and buys back shares from investors wishing to leave the fund10. The sponsor does not buy back or issue shares after a closed-end fund is launched, so the investor must trade them through a brokerC D C A AB C A D B C D A D B。
新视野大学英语第二册视听说听力材料及答案Unit4学习啊
学英语简单吗？肯定会有许多学生说：“难死了”。
为什么有好多学生对英语的学习都感到头疼呢？答案只有一个：“不得法。
” 英语与汉语一样都是一种语言，为什么你说汉语会如此流利？那是因为你置身于一个汉语环境中，如果你在伦敦呆上半年，保准说起英语来会非常流利。
但很多中学生没有很好的英语环境，那么你可以自己设置一个英语环境，坚持“多说”、“多听”、“多读”、“多写”，那么你的英语成绩肯定会很出色。
一、多“说”。
自己多创造机会与英语教师多讲英语，见了同学，尤其是和好朋友在一起时尽量用英语去问候，谈心情……这时候你需随身携带一个英汉互译小词典，遇到生词时查一下这些生词，也不用刻意去记，用的多了，这个单词自然而然就会记住。
千万别把学英语当成负担，始终把它当成一件有趣的事情去做。
或许你有机会碰上外国人，你应大胆地上去跟他打招呼，和他谈天气、谈风景、谈学校……只是别问及他的年纪，婚史等私人问题。
尽量用一些你学过的词汇，句子去和他谈天说地。
不久你会发现与老外聊天要比你与中国人谈英语容易的多。
因为他和你交谈时会用许多简单词汇，而且不太看重说法，你只要发音准确，准能顺利地交流下去。
只是你必须要有信心，敢于表达自己的思想。
如果没有合适的伙伴也没关系，你可以拿过一本书或其它什么东西做假想对象，对它谈你一天的所见所闻，谈你的快乐，你的悲伤等等，长此坚持下去你的口语肯定会有较大的提高。
二、多“听”寻找一切可以听英语的机会。
别人用英语交谈时，你应该大胆地去参与，多听听各种各样人的发音，男女老少，节奏快的慢的你都应该接触到，如果这样的机会少的话，你可以选择你不知内容的文章去听，这将会对你帮助很大，而你去听学过的课文的磁带，那将会对你的语言语调的学习有很大的帮助。
三、多“读”。
“读”可以分为两种。
一种是“默读”。
每天给予一定时间的练习将会对你提高阅读速度有很大的好处，读的内容可以是你的课本，但最好是一些有趣的小读物，因为现在的英语高考越来越重视阅读量和阅读速度。
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Listening intask1The son wants to buy a pair of basketball shoes as his old ones look kind of funny. But the father thinks there is still a lot of life leftin the old shoes. The son points out that in an ad Yao Ming claims that these shoes give him extra spring. The father, on the other hand, says that he does not make as much money as Yao Ming does, and that the tall man does not need extra spring. What's more, the advertiser may give him dollers for wearing the shoes in the ad. To this the son answers jokingly that he would wear the new shoes for nothing. Then the father replies that Yao Ming did not reach the top simply because of the shoes. Rather, there must be something else. The son knows his father means things like hard work and dedication. Finally the father asks the sonto focus on his studies and get the shoes.Your answer Correct answer(1) shoes shoes(2) funny funny(3) a lot of life a lot of life(4) ad ad(5) extra spring extra spring(6) money money(7) dollers millions of dollars(8) for nothing for nothing(9) reach the top reach the top(10) hard work hard work(11) focus on focus on(12) get forget1. The firm has been asked to change the wording of its advertising becauseit prejudices against friendly people.(A)True(B)False2. Travelco is looking for an employee to provide food for its staff.(A)True(B)False3. Mr. Smith agreed to the decision to remove the word "friendly" fromthe advertisement.(A)True(B)False4. The job center intends to set guidelines of not using personalitycharacteristics in advertisements.(A)True(B)False5. According to an official of the job center, the local judges willdetermine the results of the dispute.(A)True(B)False1.How does the Pepsi commercial begin(A)Shaq is playing basketball while a kid is looking on.(B)Shaq drinks Pepsi while a kid plays basketball.(C)Shaq and a kid are both drinking Pepsi.(D)Shaq is teaching a kid to play basketball.2.Why does Shaq walk toward the kid(A)Because he wants to know if the kid admires him.(B)Because he wants to ask the kid for the Pepsi.(C)Because he is going to buy a Pepsi from the kid.(D)Because he likes the kid.3.What is the Pepsi commercial trying to say(A) The basketball star has a stronger appeal to the kid thananything else.(B) Pepsi has a stronger appeal to the kid than the basketballstar does.(C)The kid likes basketball better than anything else.(D)Pepsi is better than Coca-Cola.4.What is the Coca-Cola commercial trying to tell us(A)Coke is more valuable than any other souvenir.(B)The boy likes Coke better than the football star's towel.(C)The football star likes Coke very much.(D)Coke is superior to other drinks.5.What does the road sign in New York City mean(A)While parking, don't think too much about anything else.(B)The road there is dangerous.(C)Parking there is not allowed.(D)Parking is permitted only beside the road sign.1. An advertiser should begin with what benefits consumers can get.(A)True(B)False2. In an advertisement you should use such pronouns as you, we and I, butnot yours, ours and mine.(A)True(B)False3. Both an extra number and a percentage can be used in an ad.(A)True(B)False4. In an advertisement you should use many adverbs to modify verbs to conveya sense of action and urgency.(A)True(B)False5. At the end of your ad, you need to tell consumers what they should donext.(A)True(B)False1. W hat have many countries done to discourage smoking？They have banned tobacco ads completely.Your answer Correct answerbanned tobacco ads banned tobacco ads / bannedcigarette ads2. W hat kind of tobacco advertising is not allowed in the United States？Advertisers are not allowed to show young people smoking cigarettes.Your answer Correct answeryoung people smoking cigarettes young people smoking cigarettes3. W hat do advertisers do with the law against cigarette ads aimed at youth？They keep finding ways around the law.Your answer Correct answerways around the law ways around the law4. W hy do cigarette manufacturers want to target young people？They must keep bringing in new customers, as the old ones are dying oflung cancer.Your answer Correct answer(1) new customers new customers(2) old ones old ones5. A ccording to the woman, what should the Student Union do？It should do some publicity against smoking on campus.Your answer Correct answersmoking on campus smoking on campus1.What is true of the contemporary business world(A)Supply usually outnumbers demand.(B)Demand usually outnumbers supply.(C)Supply is usually equal to demand.(D)When supply exceeds demand, prices rise.2.What is NOT mentioned in the passage(A)Manufacturers advertise their products in newspapers.(B)Manufacturers advertise their products through songs.(C) Manufacturers advertise their products by sponsoringsporting events.(D)Manufacturers advertise their products through salesgirls.3.According to the passage, what is the most important means of advertising(A)The cinema.(B)The television.(C)The newspaper.(D)The radio.4.According to the passage, why can advertisements influence people(A)Because ads are cleverly designed.(B)Because many people are eager to buy.(C) Because people like ads even if they know ads may not betelling the truth.(D) Because people believe what ads say without thinking if theads are true.5.What is the passage discussing(A)The importance of advertising.(B)Various ways of advertising.(C)The successes and failures of advertising.(D)The causes, methods and effects of advertising.1. A small range of good-quality items is being sold at the store.(A)True(B)False2. "An easy rent-to-own plan" probably means a plan to help customers rentsomething until finally they own it.(A)True(B)False3. The maximum price of a digital piano is 399 dollars.(A)True(B)False4. Major items are delivered free of charge.(A)True(B)False5. The ad encourages customers to go further outside the city to findbetter and cheaper furniture.(A)True(B)False单元测试Part I ScriptDirections: Listen to the short dialogs, and then choose the correct answersto the questions. You will hear the recording twice. After the first playing,there will be time for you to choose the correct answers. Use the second playingto check your answers.1.(Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4.(Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:(1)We do, and we hope you can help us.W:Certainly we can. First, we must (2)change the image of bus travel. M:How do you do thatW:Well, we'll (3)do some survice to see what people really think about taking the bus. We'll investigate (4)different dates and so on. M:Will that workW:It works (5)all the time. Once we get a profile of (6)users, we can see who we can (7)target it.Your answer Correct answer(1) We do We do(2) change the image change the image(3) do some survice do some surveys(4) different dates different age groups(5) all the time all the time(6) users your users(7) target it targetPart III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1.Which of the following is NOT mentioned as a purpose of advertisingA. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an adA. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3. Which of the following is second in importanceA. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mailA. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms ofadvertisements.5. What is the passage mainly talking aboutA. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements.1.Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. Butif you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young people smokingcigarettes.A. showB. showingC. to showD. to be shown4.Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6."Don't _____ think about it!" is an expression commonly used in the UnitedStates when a person emphatically denies another person something.A. soB. reallyC. evenD. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8.Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9.Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators,dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。