16 International Exhibition 商务现场口译课件20单元PPT
合集下载
商务现场口译20单元PPT
会谈进行处理
settled amicably by negotiation.
9. 我宣告会议开始。
9. I declare the meeting open.
10. 在我看来，这不可能实施。 10. In my opinion, it can’t work at all.
Preparing --Sentences Interpreting
1. 销售总监 2. 售后客服支持 3. 销售改善 4. 农村市场 5. 广告活动 6. 销售队伍 7. 数据信息 8. 幻灯片演示
Packaging --Interpreting and Assessment
1. 有目共睹 2. 楷模 3. 自由贸易 4. 无污染旳 5. 享誉世界
1. self-evident 2. example 3. free trade 4. pollution-free 5. worldwide fame
A. English to Chinese
1. 我不太明白你旳意思，能给我们更多些细节 吗？
2. 今日我想讨论旳是协议，是有关一种有开创 性旳科技，它有可能把我们旳能效提升45%
3. 根据议题，我们接下来要讨论同意新计划旳 各项问题。
4. 根据中国旳礼节习惯，让客人先谈。 5. 先谈原则问题呢，还是先谈详细问题？
skills and performance. master the basic words and expressions
about business meeting. know some cultural background
knowledge about business meeting.
3. World Economic Development Summit
18 Business Strategy 商务现场口译课件20单元PPT
4. 我们经营活动的核心包含以下几个方面。 5. 在未来的几年中,通用汽车在中国的发展目标是明
确的,那就是更新我们的产品系列,并使他们多样化。
Preparing --Sentences Interpreting
B. Chinese to English
1. Lenovo’s objectives in China are driven by the changing shape of the Chinese computer market.
Performing --Encoding (Message Reconstructing)
……
I think our first priority must be to build on the excellent results we have achieved in certain European markets. I am referring, of course, to Italy and Spain. Let’s me quickly expand on those successes before we move on. We should not forget the Chinese market. Admittedly, our results there have been poor so far, but there are signs the market is changing and we can learn a lot from our mistakes. On balance, though, I think we stand to gain most form concentrating on Europe in the next 10 years and I strongly recommend we put all our efforts into further expansion in China.
确的,那就是更新我们的产品系列,并使他们多样化。
Preparing --Sentences Interpreting
B. Chinese to English
1. Lenovo’s objectives in China are driven by the changing shape of the Chinese computer market.
Performing --Encoding (Message Reconstructing)
……
I think our first priority must be to build on the excellent results we have achieved in certain European markets. I am referring, of course, to Italy and Spain. Let’s me quickly expand on those successes before we move on. We should not forget the Chinese market. Admittedly, our results there have been poor so far, but there are signs the market is changing and we can learn a lot from our mistakes. On balance, though, I think we stand to gain most form concentrating on Europe in the next 10 years and I strongly recommend we put all our efforts into further expansion in China.
会展口译(ppt文档)
EXHIBITION.在英文中exhibition是在集市和庙会基础上发展起来的现代展览形式，也 是被最广泛使用的展览名称，通常作为各种形式的展览会的总称。
EXPOSITION.Exposition起源于法国，是法文的展览会。在近代史上，法国政府第一个 举办了以展示、宣传国家工业实力的展览会，由于这种展览会不做贸易，主要是为了宣 传，因此，exposition便有了“宣传性质的展览会”的含义。由于其他国家也纷纷举办 宣传性质的展览会，，并由于法语对世界一些地区的影响，以及世界两大展览会组织： 国际博览会联盟和国际展览会局的总部均在法国，因此，不仅在法语国家，而且在北美 等英语地区，exposition被广泛地使用。
task 1 unprepared speech
How do you think of the "two child policy"?
Warming up
fair show exhibition exposition
show
show：to be or make sth available for the public to see
展示、表演、表现、炫耀 It pays less attention to direct economic profit. It just want to show people some special or
unique things. The purpose is to share joy with others in
Fuzhou International Sculpture Exhibition
FAIR.在英文中fair是传统形式的展览会，也就是集市与庙会。Fair的特点是“泛”， 有商人也有消费者，有农产品也有工业品。集市和庙会发展到近代，分支出了贸易性质 的、专业的展览，被称作“exhibition”（展览会）。而继承了“泛”特点的，规模庞 大的、内容繁杂的综合性质的展览仍被称为fair.但是在传入中国时则被译成了“博览 会”。因此，对待外国的“博览会”，要认真予以区别：是现代化的大型综合展览会， 还是传统的乡村集市。
EXPOSITION.Exposition起源于法国，是法文的展览会。在近代史上，法国政府第一个 举办了以展示、宣传国家工业实力的展览会，由于这种展览会不做贸易，主要是为了宣 传，因此，exposition便有了“宣传性质的展览会”的含义。由于其他国家也纷纷举办 宣传性质的展览会，，并由于法语对世界一些地区的影响，以及世界两大展览会组织： 国际博览会联盟和国际展览会局的总部均在法国，因此，不仅在法语国家，而且在北美 等英语地区，exposition被广泛地使用。
task 1 unprepared speech
How do you think of the "two child policy"?
Warming up
fair show exhibition exposition
show
show：to be or make sth available for the public to see
展示、表演、表现、炫耀 It pays less attention to direct economic profit. It just want to show people some special or
unique things. The purpose is to share joy with others in
Fuzhou International Sculpture Exhibition
FAIR.在英文中fair是传统形式的展览会，也就是集市与庙会。Fair的特点是“泛”， 有商人也有消费者，有农产品也有工业品。集市和庙会发展到近代，分支出了贸易性质 的、专业的展览，被称作“exhibition”（展览会）。而继承了“泛”特点的，规模庞 大的、内容繁杂的综合性质的展览仍被称为fair.但是在传入中国时则被译成了“博览 会”。因此，对待外国的“博览会”，要认真予以区别：是现代化的大型综合展览会， 还是传统的乡村集市。
商务会展口译
会展场地及展位 • • • • • • • 展览光地 raw space 起租面积 minimum area 标准展台 row / standard booth 角落展台 corner booth 半岛型展台 end/peninsular booth 岛型展台 island booth 搭建公司 contractor
会展名称翻译技巧 会展名称翻译有规律性，有的是约定俗成的。 1.“…届”: the+序数词 2.“国际”字样常用省略式“int’l” 3. 举办地常放在较后（年份前），也可放在开头 的位置。 4. 多用省略式。 G8 Summit= the Group of Eight Summit
• 春季全国五金商品交易会 China National Hardware Fair (Spring) • 中国国际针纺织品博览会 China Knitwear Expo • 2007年中国国际铝工业展览会 International Aluminium China 2007 • 第八届上海模具及制造设备展览会 The 8th Shanghai Mold Exhibition • 2006上海国际珠宝首饰展览会 Shanghai Int’l Jewellery Exhibition 2006 • 中国国际包装和食品加工展 China Pachtech & Foodtech
• Talking about the booth size (package stand/raw space) • Enquiring about booth price. • Choosing booth locations. (center/corner) • Bargaining for booth rentals (facilities)
17 Public Relations 商务现场口译课件20单元PPT
4. This company integrated this PR effort with an ad that ran in major newspapers.
5. For us, the basis of any effective public relations campaign is public benefit.
4. 我们的公共关系包含两个主要活动：研究和交 流。
5. 公司和大众的交流是我们公关活动中最重要的 部分。
Preparing --Sentences Interpreting
B. Chinese to English
1. The primary purpose of public relationship is the creation and maintenance of understanding.
的人
8. 组合文化 9. 保健因素 10. 目的共识
Preparing --Phrases Interpreting
B. Chinese to English
1. 中介服务
1. intermediate service
2. 采用大胆的做法 2. to take bold steps
3. 以人为本
3. human-oriented
giants 7. one’s prospective business
contact 8. corporate culture 9. hygiene factors 10. shared sense of purpose
1. 建议、劝告 2. 采取行动 3. 注重 4. 媒体简报 5. 获得公众的好感 6. 巨型企业的青睐 7. 将要与之打交道
2. Resisting the Temptation of Seeking Perfection 3. Checking the Output of Sight Interpretation
5. For us, the basis of any effective public relations campaign is public benefit.
4. 我们的公共关系包含两个主要活动：研究和交 流。
5. 公司和大众的交流是我们公关活动中最重要的 部分。
Preparing --Sentences Interpreting
B. Chinese to English
1. The primary purpose of public relationship is the creation and maintenance of understanding.
的人
8. 组合文化 9. 保健因素 10. 目的共识
Preparing --Phrases Interpreting
B. Chinese to English
1. 中介服务
1. intermediate service
2. 采用大胆的做法 2. to take bold steps
3. 以人为本
3. human-oriented
giants 7. one’s prospective business
contact 8. corporate culture 9. hygiene factors 10. shared sense of purpose
1. 建议、劝告 2. 采取行动 3. 注重 4. 媒体简报 5. 获得公众的好感 6. 巨型企业的青睐 7. 将要与之打交道
2. Resisting the Temptation of Seeking Perfection 3. Checking the Output of Sight Interpretation
商务英语口译 ppt课件
Business English : An Interpreting Course
Unit 1 Emma Zhao
PPT课件
1
Learning Objectives
• To grasp some basic interpreting skills • To build concepts of finance and business • To communicate with an international
Additional Materials: 上海高级口译教程
总理记者招待会：国家
经济与金融问题的解答
PPT课件
3
Reception
• Well begun is half done. • Interpreting skills 1 : Prediction
• Background Information : A new client has just arrived and you’re going to meet her at the airport. It’s her first trip in Wuhan. Your company has planned everything for her such as hotel, interpreter and so on.
mind • To appreciate professional knowledge and
terms
PPT课件
2
Contents
• Module 1 : Unit 1; Unit 2; Unit 3 • Module 2: Unit 5; Unit 7 • Module 3: Unit 11 • Module 4: Unit 14
Unit 1 Emma Zhao
PPT课件
1
Learning Objectives
• To grasp some basic interpreting skills • To build concepts of finance and business • To communicate with an international
Additional Materials: 上海高级口译教程
总理记者招待会：国家
经济与金融问题的解答
PPT课件
3
Reception
• Well begun is half done. • Interpreting skills 1 : Prediction
• Background Information : A new client has just arrived and you’re going to meet her at the airport. It’s her first trip in Wuhan. Your company has planned everything for her such as hotel, interpreter and so on.
mind • To appreciate professional knowledge and
terms
PPT课件
2
Contents
• Module 1 : Unit 1; Unit 2; Unit 3 • Module 2: Unit 5; Unit 7 • Module 3: Unit 11 • Module 4: Unit 14
商务现场口译.优秀PPT资料
Preparing --Warm-up Exercises
You are going to hear a short passage about business presentation. Listen to the passage carefully and note down what you hear, try to use some symbols and abbreviations when you are taking notes. Then interpret your notes in the target language.
3. If you are interested, I will prepare a list of them.
4. By the way, before leaving this subject, I would like to add a few comments.
A. English to Chinese
1. 请开始你的简报。 2. 今天上午我将对未来五年欧洲计算机市场的销售情况作一
个预测。 3. 各位下午好，今天我想简要地介绍一下使用技术网络交流
系统的优越性。 4. 女士们，先生们，总之，我们在提供大规模的售后服务的
同时还竭诚为客户量身定做产品以满足各位的需要。 5. 在演讲的最后将给大家留出提问时间。
As a sale director of an electronics company, you are to make a presentation to launch your new model of telephone answering
2. 顺序 machines at a trade fair.
商业会展翻译分析课件
• 双向bilateral
• 市场化market-oriented practice
第5页，共43页。
词汇提示
• 委托代理agents entrusted • 报名apply
• 定点fixed procurement
• 服务营销marketing service
• 职责分明labor division
• 译文：这个合同基本上囊括了所有我们在谈判中所达成 的协议。我们同意给你加上一条10天宽限期的条款。但 是当这个宽限期届满，你仍未执行合同的话，该合同就 终止了。
第11页，共43页。
例3
• It is just the matter of schedule, that is, if it is convenient for you right now, I think we can draw up a tentative plan now. we will arrange enough time for the talk and leave some evenings free, if it is all right with you.
• 工商机构business organizations
• 宣传brand promotion
• 互访, visit exchanges • 展览exhibitions
• 商旅business travel
• 咨询consultation
• 投诉Complaint
第8页，共43页。
会展英语的特点
• 1、涉及面广
• 例2、例3使用虚拟语气使谈话的语气更为客气，带有更多的 商量口吻；
• 例4在句首使用了“I wonder if…”和“I think”来弱化 ，目的是为了 在表达主观意见时避免引起对方的不悦或反感，从而创造平等协 商的气氛。
• 市场化market-oriented practice
第5页，共43页。
词汇提示
• 委托代理agents entrusted • 报名apply
• 定点fixed procurement
• 服务营销marketing service
• 职责分明labor division
• 译文：这个合同基本上囊括了所有我们在谈判中所达成 的协议。我们同意给你加上一条10天宽限期的条款。但 是当这个宽限期届满，你仍未执行合同的话，该合同就 终止了。
第11页，共43页。
例3
• It is just the matter of schedule, that is, if it is convenient for you right now, I think we can draw up a tentative plan now. we will arrange enough time for the talk and leave some evenings free, if it is all right with you.
• 工商机构business organizations
• 宣传brand promotion
• 互访, visit exchanges • 展览exhibitions
• 商旅business travel
• 咨询consultation
• 投诉Complaint
第8页，共43页。
会展英语的特点
• 1、涉及面广
• 例2、例3使用虚拟语气使谈话的语气更为客气，带有更多的 商量口吻；
• 例4在句首使用了“I wonder if…”和“I think”来弱化 ，目的是为了 在表达主观意见时避免引起对方的不悦或反感，从而创造平等协 商的气氛。
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ห้องสมุดไป่ตู้
Performing --Encoding (Message Reconstructing)
今天深圳高科技交易会的开幕，标志着深圳高科技 逐渐成熟起来。它向我们清晰全面地展示了深圳 市,乃至全中国高科技的发展和进步。
除了它的教育意义外，本次博览会还可以为不远千 里的朋友和本地的朋友, 为厂家和顾客之间搭起一 个交流的平台。 这个平台同时为双方提供了机会, 清楚认识自己角色和兴趣, 以及双方的相互依存。 这次交易会同时给了我们一个好机会，与海外的 朋友见面交流，向他们展示中国的科技发展水平， 以及介绍我们碰到的各类问题。
Fuzziness Scale
Preparing --Phrases Interpreting
A. English to Chinese
1. Expo 2. trade show 3. exhibitor’s profile 4. participation fee 5. participation procedures 6. register / sign up 7. registration fee 8. exhibition space 9. scope of Exhibit 10. exhibition area
Performing --Memorizing (Story-retelling)
Listen to the recordings of Text A again. Try to catch more details and improve your notes. Then retell the speech in your own words with the help of your notes.
B. Chinese to English
1. Thank you for the catalogues you sent to us, which we find very informative.
2. I am sorry this product is already discontinued. 3. You could have a presentation of your products every
Aims of this Unit
Student’s Feedback
Teacher’s Comments
hour or two. 4. And at the same time, you could prepare some
freebies. 5. What kind of presentation is more attractive,
individual or a group?
Performing --Decoding (Note-taking)
……
Performing --Coordinating (Field Interpreting)
1. China Plastic & Rubber Exhibition
2. International Expo Center
3. theme zone 4. space allocation 5. first-come, first-
Preparing --Sentences Interpreting
A. English to Chinese
1. 展销会期间，交通，海关清关和仓储对参展商 都很重要．
2. 每一个销售人员在产品介绍的时候都要注入自 己的个性特点．
3. 销售人员应该熟悉产品，这样才能交流过程中 作到生动有力．
4. 这款手机的货号越高，代表它的性能更先进． 5. 在两天的展销中，我们有全面的展销计划．
1. 世博会 2. 贸易展览会 3. 盛事 4. 无疑
1. The Exposition
2. trade fair 3. major event 4. no doubt
World
Packaging --Interpreting and Assessment
Packaging -- Feedback and Comments
1. 博览会 2. 商展 3. 参展商情况 4. 参展费用 5. 参展程序 6. 报名 7. 报名费 8. 展台 9. 展出领域 10. 展区
Preparing --Phrases Interpreting
B. Chinese to English 1. 展览会 2. 预订一个摊位 3. 赠品 4. 演示 5. 主题区 6. 主办单位 7. 赞助单位 8. 海外支持单位 9. 举办展览的申请程序 10. 达成交易
served, 6. right forwarding 7. customs clearance 8. storage
1. 中国塑胶展销会 2. 国际展览中心 3. 主题区 4. 展位分配 5. 先来先得 6. 托运 7. 海关清关 8. 仓储
Packaging --Interpreting and Assessment
1. exhibition 2. reserve a spot / booth 3. freebies 4. demo 5. theme zones 6. organizer 7. sponsor 8. overseas supporter 9. Application Procedures
for Holding Exhibitions 10. make sale
International Exhibition
Unit Sixteen
Preparing --Skills Presentation
Encoding Training (VII): Fuzzy Interpretation III Fuzziness-related tactics
1. Generalization 2. Approximation 3. Abbreviations 4. Parrot-repeating 5. Omission 6. Substitution 7. Paraphrasing
Performing --Encoding (Message Reconstructing)
今天深圳高科技交易会的开幕，标志着深圳高科技 逐渐成熟起来。它向我们清晰全面地展示了深圳 市,乃至全中国高科技的发展和进步。
除了它的教育意义外，本次博览会还可以为不远千 里的朋友和本地的朋友, 为厂家和顾客之间搭起一 个交流的平台。 这个平台同时为双方提供了机会, 清楚认识自己角色和兴趣, 以及双方的相互依存。 这次交易会同时给了我们一个好机会，与海外的 朋友见面交流，向他们展示中国的科技发展水平， 以及介绍我们碰到的各类问题。
Fuzziness Scale
Preparing --Phrases Interpreting
A. English to Chinese
1. Expo 2. trade show 3. exhibitor’s profile 4. participation fee 5. participation procedures 6. register / sign up 7. registration fee 8. exhibition space 9. scope of Exhibit 10. exhibition area
Performing --Memorizing (Story-retelling)
Listen to the recordings of Text A again. Try to catch more details and improve your notes. Then retell the speech in your own words with the help of your notes.
B. Chinese to English
1. Thank you for the catalogues you sent to us, which we find very informative.
2. I am sorry this product is already discontinued. 3. You could have a presentation of your products every
Aims of this Unit
Student’s Feedback
Teacher’s Comments
hour or two. 4. And at the same time, you could prepare some
freebies. 5. What kind of presentation is more attractive,
individual or a group?
Performing --Decoding (Note-taking)
……
Performing --Coordinating (Field Interpreting)
1. China Plastic & Rubber Exhibition
2. International Expo Center
3. theme zone 4. space allocation 5. first-come, first-
Preparing --Sentences Interpreting
A. English to Chinese
1. 展销会期间，交通，海关清关和仓储对参展商 都很重要．
2. 每一个销售人员在产品介绍的时候都要注入自 己的个性特点．
3. 销售人员应该熟悉产品，这样才能交流过程中 作到生动有力．
4. 这款手机的货号越高，代表它的性能更先进． 5. 在两天的展销中，我们有全面的展销计划．
1. 世博会 2. 贸易展览会 3. 盛事 4. 无疑
1. The Exposition
2. trade fair 3. major event 4. no doubt
World
Packaging --Interpreting and Assessment
Packaging -- Feedback and Comments
1. 博览会 2. 商展 3. 参展商情况 4. 参展费用 5. 参展程序 6. 报名 7. 报名费 8. 展台 9. 展出领域 10. 展区
Preparing --Phrases Interpreting
B. Chinese to English 1. 展览会 2. 预订一个摊位 3. 赠品 4. 演示 5. 主题区 6. 主办单位 7. 赞助单位 8. 海外支持单位 9. 举办展览的申请程序 10. 达成交易
served, 6. right forwarding 7. customs clearance 8. storage
1. 中国塑胶展销会 2. 国际展览中心 3. 主题区 4. 展位分配 5. 先来先得 6. 托运 7. 海关清关 8. 仓储
Packaging --Interpreting and Assessment
1. exhibition 2. reserve a spot / booth 3. freebies 4. demo 5. theme zones 6. organizer 7. sponsor 8. overseas supporter 9. Application Procedures
for Holding Exhibitions 10. make sale
International Exhibition
Unit Sixteen
Preparing --Skills Presentation
Encoding Training (VII): Fuzzy Interpretation III Fuzziness-related tactics
1. Generalization 2. Approximation 3. Abbreviations 4. Parrot-repeating 5. Omission 6. Substitution 7. Paraphrasing