商务现场口译11单元答案

商务英语Unit11参考答案

Unit 11 ChangePart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 We have received the documents and taken _____D______ of the above orderwhich arrived at Sydney on the . “Vanguard”.A shipmentB consignmentC lotD delivery2 ______C_______ checking the goods we found that only 450 cases of ChineseBlack Tea were shipped.A AtB ForC OnD About3 This is the third time during the year ______D_____ you have short-shippedone of our orders.A whichB whatC whenD that4 It was found ____A_____ the error was due to a slip-up in our supply department.A thatB whichC whereD when5 We greatly regret the inconvenience this has caused ______D_____ you.A forB atC onD to6 We can _____B______ you that every effort will be made to ensure thatsimilar errors do not occur again.A ensureB assureC sureD insure7 We would refer _____C______ your consignment of raincoats under theabove order, which arrived here this morning.A atB forC toD from8 Upon examination, we found the goods are correct and _____B_____ goodcondition except Carton .,A atB inC onD under9 We can only assume that an oversight has been made in making______D______ the order.A downB outC forD up10 Therefore, we would like you to send us replacements ______C_____ delay.A withB noC withoutD outside11 Please also let us know what we are to do with this carton now_______B______ our possession.A atB inC forD of12 Thank you for your letter of March 28, informing us _______C______ thewrong delivery of raincoats.A atB withC ofD on13 We must apologize for this error, which resulted _______C______ carelessnessin our packing department.A inB atC fromD for14 We are now confirming that the replacements are indeed ______C______their way to you.A atB inC onD under15 We would appreciate it if you could return the carton _____C_____ question to us.A out ofB outsideC inD for16 We would suggest that you file a claim ______D______ the insurance agent ofthe PICC at your end.A forB atC inD against17 Therefore, the damages must have occurred in transit and we should not beheld ______B_____.A lyingB liableC liedD liability18 The above order was shipped _____C______, which was evidenced by theclean on board B/L.A clearB clearlyC cleanD cleanly19 Besides, the arbitral award is final and binding ______D_______ both parties.A atB forC toD on20 If parties to a contract desire to settle disputes, an arbitration clause is usuallymade in the contract well before a dispute _______B______ .A risesB arisesC lookD appear Part II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 个性冲突personality clash2 年度健康检查an annual health check-up3 首席执行官Chief Executive Officer4 首席财务官Chief Financial Officer5 营销部marketing department6 不合作态度uncooperative attitude7 管理顾问management consultant8 任何其他议题any other business9 办公桌轮用hot-desking10 开放式办公室open plan office11 奖金方案bonus scheme12 总部head office13 商业杂志business magazine14 净利润net profit15 毛利润gross profit16 公司简介company profile17 家用电器white goods18 员工士气staff morale19 员工流动率staff turnover20 管理风格management stylePart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.We want to be a company that is constantly renewing itself, leaving the pastbehind, adapting to change.我们希望成为一家不断自我更新，超越过去，适应变化的公司。

商务现场口译答案 (全部)

Unit 7I.Listen to a short passage "Shopping for Clothes" carefully and note down what you hear. Try to use some symbols and abbreviations when you are taking notes. Then interpret your notes in the target language.Shopping for ClothesShopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something. His purpose is settled and decided in advance. He knows what he wants, and his objective is to find it and buy it; the price is a secondary consideration. All men simply walk into a shop and ask the assistant for what they want. If the shop has it in stock, the salesman promptly produces it, and the business of trying it on proceeds at once. All being well, the deal can be and often is completed in less than five minutes, with hardly any chat and to everyone's satisfaction. For a man, slight problems may begin when the shop does not have what he wants, or does not have exactly what he wants.Now how does a woman go about buying clothes? In almost every respect she does so in the opposite way. Her shopping is not often based on needs. She has never fully made up her mind what she wants, and she is only "having a look round". She is always open to persuasion; indeed she sets great store by what the saleswoman tells her, even by what companions tell her. She will try on any number of things. Uppermost in her mind is the thought of finding something that everyone thinks suits her. Contrary to a lot of jokes, most women have an excellent sense of value when they buy clothes. They are always on the lookout for the unexpected bargain. Faced with a roomful of dresses, a woman may easily spend an hour going from one rail to another, to and fro, often retracing her steps before selecting the dresses she wants to try on. It is a laborious process, but apparently an enjoyable one. Most dress shops provide chairs for the waiting husbands.II. Phrase InterpretingA1. screen2. diagram3. vertical axis4. column5. in summary6. consequently7. furthermore 8. to run out of time 9. in a word10. in addition1．屏幕 2．图表 3．纵轴4．圆柱 5．总之 6．因此7．此外 8．没时间 9．总而言之10．另外B．1．商品特性 2．顺序 3．订单4．垄断 5．质量监控 6．利润7．制造业 8．服务业 9．运作10．顾客满意度1. commodity features2. sequence3. order4. monopoly5. quality control6. profit7. manufacturing industry 8. service industry9. operation 10. degree of customer satisfactionIII. Sentence InterpretingA.1. Please proceed with your presentation.2. This morning I'm going to describe sales forecasts for the European computer market over the next five years.3. Good afternoon, everyone. This afternoon I'd like to describe briefly the advantages of using the TEC-NET communication service.4. In summary, ladies and gentlemen, as well as providing extensive after-sales service, Minimax will be happy to custom-design our product to meet the needs of your company.5. At the end of the presentation there will be time for any questions you have.1．请开始你的简要汇报。

中级剑桥商务英语第十一单元答案

11.1 Ethical economics Reading:Coffeenomics1(P106)- coffee grown- coffee picked- coffee transported- coffee packed- coffee sold and shipped- coffee sold on to shops- coffee bought and drunk2(P106)(1) 10p(pence)(2) 15(3) 50(4) 50(5) rent(6) service charge(7) coffee(8) 1.263(P106)(1) B(2) A(3) F(4) E(5) CD is the extra sentence.Vocabulary:Finanical and trade terms4(P107)(1) middlemen(2) disparity(3) chang hands(4) overheads(5) factor in(6) break-even total(7) mark-up(8) freight(9) gross domestic product(10) charitiesGrammar:Articles1(P108)(1) 0(Fairtrade is the name of the organisation)(2) an(singular noun)(3) a(singular noun mentioned for the first time)(4) the(before a superlative)(5) the(there is only one)(6) an(singular noun)(7) the(name of country)(8) a(singular noun)(9) the(refers to ‘foundation’-there is only one)(10) 0(plural noun)3(P109)(1) C (2) A (3) C (4) A (5) B (6) B (7) B (8) B11.2 Discussing trenndsSpeaking: Alternative energy sources1(P110)a)Wind power has already been implemented in many countries though some people say it can never provide enough energy on its own.The initial cost is also very high.b)Solar power is being widely used either on people’s own houses or in the form of huge areas of land with solar panels.The cost of technology is falling for this energy so it looks like a good investment.c)Bio fuels which make use of residue from plants are already used in some cars.They look set to provide one solution to the lack of petrol fuels.d)Coal is criticised for the pollution it creates and many countries are looking at alternatives which suggests it isn’t a good investment. However,in some parts of the world such as China there are huge coalreserves which are only now being mined and used in power stations. In this case coal may still be a good investment but be bad for the environment.e)Wave power has many of the same pros and cons as wond power.f)Nuclear power has attracted bad publicity in the past but more recently many governments have returned to the idea of building nuclear power stations in the next century in order to solve the potential shortage of energy. Private investment may yet provide good returns.Reading:Good greed2(P110)1 B2 B3 A4 C5 D6 B7 C8 D9 A 10 B11 B 12 A 13 D 14 A 15 C3(P78)The graph shows that while solar power costs twice as much per kilowatt-hour than traditional energy sources used on power grids at present, its costs have been falling continuously since the early nineties. The line showing the average price for power from the grid for residential energy is also climbing. If these trends continue, solar power may become very competitive, making it a good long-term investment.Vocabulary: Describing trends4(P78)(1) peak(n)(2) rising(v)(4) remained stable(v)(5) crash(n)(6) go down(v)(7) descent(n)(8) declined(v) Listening:Reasons for trends 1(P112)A no speakerB 2C 4D 3E 1F 52(P112)(1) because(2) due to the fact that(3) Another reason for(4) as a result of(5) asWriting:A proposal4(P113)-it has a new deal with Mainline Energy worth 190 million euros-the company has over ten years’ experience in a relatively new field -it hit a high earlier in the year-the recent fall is described by many analysts as a short-term problem.-it has developed a new silicon-saving technologyReasons against:-its recent stock price fell by half-there is a shortage of silicon5(P113)11.3 Reading Test: Part Three Exam practice (P114)(1) C (2) D (3) B (4) A (5) D (6) D高考语文试卷一、语言文字运用（15分）1．在下面一段话的空缺处依次填入词语，最恰当的一组是（3分）提到桃花源，许多人会联想到瓦尔登湖。

口译三级实务模拟试卷11(题后含答案及解析)

口译三级实务模拟试卷11(题后含答案及解析)题型有：1. Dialogue 2. English-Chinese Translation 3. Chinese-English TranslationPART 1 Dialogue (20 points, 10 minutes)Listen to the following dialogue and interpret it as required. After you hear a sentence or a short passage in Chinese, interpret it into English by speaking to the microphone. And after you hear an English sentence or a short passage, interpret it into Chinese. Start interpreting at the signal and stop it at the signal. You may take notes while you are listening. You will hear the dialogue only ONCE. Now let’s begin.1．A：你好!我想看看你们的两厢汽车，要质量好点的，但价格不要很贵。

你能给我推荐几种吗?B：I’d love to. Here are our modified models. Most of them are economy models, available in two transmissions：the automatic and the manual. An automatic car, of course, costs more. You have to consider the service charges. Cars with automatic transmission are generally more expensive to service.A：我明白了。

商务英语听说PPT 参考答案Unit 11 Samples and Bulk Production

Unit 11 Samples and Bulk Production Starting-upCategorize the given examples into three groups.Match the following definition with the names of samplesA-2 B-5 C-3 D-1 E-4Initial ListeningT T a a s s k k111. oil content2. Jingdezhen Porcelain3.duplicate sample4. Printed and yarn-dyed goods5.light industrial products6.purity 99.9%7.return sample 8.2260 lbs.9.quality as per buyer’s catalogue positionT T a a s s k k221. A work sheet will guide the production department in figuring costs and in ordering piecegoods and trimmings.2.All samples should be sent at vendor s’expense via one of the following couriers: D.H.L.Worldwide, Federal Express, or UPS.3.We feel regretful that we can no longer supply the goods you order as the production has beendiscontinued since last September.4.Sample shipments of garments or textile products are limit to under 16 pieces and under CAD$500 in value.5.Mass-production methods have traditionally been geared toward large factories with severalassembly lines.6.The factory produced a large quantity of blue jeans to meet the increasing market demand.7.Production means bringing together materials, machinery, and workers to make goods.8.You are allowed to use substitute accessories and bulk fabric to make pre-production samples.T T a a s s k k331.W: What about the lead time of 3000 pieces of this style?M: Oh, it usually takes our factory 45 days to produce 3000 pieces of the goods.Q: What does the woman want to know?A. She wants to estimate the delivery time.B. She wants to know about the production position.C. She wants to know whether it is the leading factory in the local market.D. None of them.2.W: At present, we need 10 dozen as our sales samples.M: Well, in order to push the sales, we can provide the similar samples. As we want a minimum of 1,000 dozen, we are sorry that we can’t make the samples at your request.Q: Why can the man not make the samples at the woman’s request?A. He can’t know how to make the samples.B. The quantity mentioned by the woman is too small.C. He can make over 10 dozen of sales samples.D. The quantity mentioned by the woman is too large.3.W: How many lines are producing the goods under our order?M: There are six production groups in our factory, and four of them start the production of your goods. So please rest assured that the goods will be shipped in due course.Q: What does the woman want to know?A. She wants to know about the production of her goods.B. She wants to know about the business lines.C. She wants to know about the airlines in man’s city.D. She wants to know about the products in the man’s factory.4. M: OK. Another thing, as our transaction involves animal foodstuffs, you need to submit 10tins to apply for final inspection to our nominated organization, such as SGS. En, I willgive you our final decision about our nomination later.W: No problem. Our Entry-Exit Inspection and Quarantine Bureau will also issue a Veterinary Inspection Certificate to show that the shipment is in conformity with export standards.Q: What does the man mean?A. He will send the 10 tins to SGS for inspection.B. He will wait for the woman’s decision.C. He will send the 10 tins to Entry-Exit Inspection and Quarantine Bureau.D. He will provide the woman with a Veterinary Inspection Certificate5.W: After reviewing your pre-production samples of ladies’ blouse, I decide to modify the lacea little bit.M: Ok, we haven’t started the production, so we can try our best to make you satisfied.Q: On which part of the product does the woman have comments?A. The pre-production samples.B. The accessory of the goods.C. The specification of the samples.D. The quality of the samples.Intensive ListeningD D i i a a l l o o g g u u e e11..1. 1. Listen to the dialogue and decide whether the followingstatements are true or false. Write “T” for true and “F” for false.1.They only talked about colors to be approved. ( F )2.The buyer asks the seller to provide 15 pieces samples in total. ( T )3.The advertisement sample should be sent by couriers. ( F )4.The pre-production samples should be sent by DHL or other couriers. ( T )5.The shipping samples should be delivered by sea. ( F )2.Listen to the dialogue again and complete sentences according tothe contents in the dialogue.1.So three pieces of advertisement samples can be produced with the substitute fabric.2.Two pieces of each color, totally six pieces, are provided as pre-production samples before thefactory starts the bulk.3.Another six pieces of hoodies with the bulk fabric as shipping samples after shipment.4.As for shipping samples, can we deliver them with the shipments?5.We must check the quality first before the goods arrive at the destination.3.Take notes for negotiation on the requirements for samplesTape Script:Dialogue 1Wang: Glad to see you in our company again, Mr. Smith.Smith: Glad to see you. You must be very busy recently. How about the lab dips for the Ladies’hoodies?Wang: We have done with them. (Show the lab dips to Smith). Please have a look at them and give me your approval.Smith: Good job. Indigo, I approve B. Sand, I approve B, too. Violet, I approve C.Wang: Thank you. I will arrange for the factory to dye the bulk fabric at your request.Smith: Good. I also need some samples before the bulk production starts.Wang: No problems. How many samples do you want?Smith: Please submit one piece of each color as an advertisement sample. So three pieces of advertisement samples can be produced with the substitute fabric. Two pieces of each color, totally six pieces, are provided as pre-production samples before the factory starts the bulk.At last, another six pieces of hoodies with the bulk fabric as shipping samples aftershipment.Wang: There are 15 pieces of samples totally you requireSmith: Correctly. AD samples are needed within one week. You can give them to me directly because I am still in Tianjin at that time. P.P. samples should be sent at your expense viaD.H.L. Worldwide, Federal Express or UPS.Wang: I have put them down. As for shipping samples, can we deliver them with the shipments? Smith: Oh, no. They are also to be send by courier. We must check the quality first before the goods arrive at the destination.Wang: I will handle it accordingly.Smith: Thanks for your cooperation and appreciate all your efforts in delivering the samples to me on time.D D i i a a l l o o g g u u e e22..Listen to the dialogue and choose the best answer to each of the following questions.1-5 BCBBCTape Script:Dialogue 2Wang: Nice to meet you and welcome to our factory Mr. Taylor?Taylor: Nice to meet you. I am responsible for the quality control in our company. Is that ok for you to visit your workshop first?Wang: Of course. This way please.You can see, the hoodies have already occupied the all production lines. We are trying our best to catch the delivery time.Taylor: Pretty good. So there are no problems to ship the goods on time. Thanks so much.As a rule, we need to have in-process inspection. So that is the reason why I am here. Wang: I got it from the email from Mr. Smith. The factory has prepared some ready-made garments for you. Please follow me to the packaging workshop.Taylor: How many goods have been finished?Wang: The order quantity is 3000 pieces. We have finished half. The half is being packed here.And we pick 60 pieces of ready-made ones from them.Taylor: The size of chest is 2 cm bigger. But the gap is within the tolerance. Please make sure the size is correct and the difference should be kept within the tolerance, because our retailers are strict with the specification.Wang: I know. And I will convey your comments to the factory and let them improve it. Taylor: Packaging and shipping marks are both correct. Ok, that’s it. You need to apply for final inspection two weeks before you make delivery. I will arrange to come back to check the bulk on receipt of your application. If the goods are satisfactory, the survey report will be released to you. And then you can book the shipping space, ship them and get the payment.Remember, survey report is very important. We will not make payment without it. Wang: It’s so kind of you to remind us of it. Thank you.。

商务英语听说PPT 参考答案Unit 11 Samples and Bulk Production

Unit 11 Samples and Bulk Production Starting-upCategorize the given examples into three groups.Match the following definition with the names of samplesA-2 B-5 C-3 D-1 E-4Initial ListeningT T a a s s k k111. oil content2. Jingdezhen Porcelain3.duplicate sample4. Printed and yarn-dyed goods5.light industrial products6.purity 99.9%7.return sample 8.2260 lbs.9.quality as per buyer’s catalogue positionT T a a s s k k221. A work sheet will guide the production department in figuring costs and in ordering piecegoods and trimmings.2.All samples should be sent at vendor s’expense via one of the following couriers: D.H.L.Worldwide, Federal Express, or UPS.3.We feel regretful that we can no longer supply the goods you order as the production has beendiscontinued since last September.4.Sample shipments of garments or textile products are limit to under 16 pieces and under CAD$500 in value.5.Mass-production methods have traditionally been geared toward large factories with severalassembly lines.6.The factory produced a large quantity of blue jeans to meet the increasing market demand.7.Production means bringing together materials, machinery, and workers to make goods.8.You are allowed to use substitute accessories and bulk fabric to make pre-production samples.T T a a s s k k331.W: What about the lead time of 3000 pieces of this style?M: Oh, it usually takes our factory 45 days to produce 3000 pieces of the goods.Q: What does the woman want to know?A. She wants to estimate the delivery time.B. She wants to know about the production position.C. She wants to know whether it is the leading factory in the local market.D. None of them.2.W: At present, we need 10 dozen as our sales samples.M: Well, in order to push the sales, we can provide the similar samples. As we want a minimum of 1,000 dozen, we are sorry that we can’t make the samples at your request.Q: Why can the man not make the samples at the woman’s request?A. He can’t know how to make the samples.B. The quantity mentioned by the woman is too small.C. He can make over 10 dozen of sales samples.D. The quantity mentioned by the woman is too large.3.W: How many lines are producing the goods under our order?M: There are six production groups in our factory, and four of them start the production of your goods. So please rest assured that the goods will be shipped in due course.Q: What does the woman want to know?A. She wants to know about the production of her goods.B. She wants to know about the business lines.C. She wants to know about the airlines in man’s city.D. She wants to know about the products in the man’s factory.4. M: OK. Another thing, as our transaction involves animal foodstuffs, you need to submit 10tins to apply for final inspection to our nominated organization, such as SGS. En, I willgive you our final decision about our nomination later.W: No problem. Our Entry-Exit Inspection and Quarantine Bureau will also issue a Veterinary Inspection Certificate to show that the shipment is in conformity with export standards.Q: What does the man mean?A. He will send the 10 tins to SGS for inspection.B. He will wait for the woman’s decision.C. He will send the 10 tins to Entry-Exit Inspection and Quarantine Bureau.D. He will provide the woman with a Veterinary Inspection Certificate5.W: After reviewing your pre-production samples of ladies’ blouse, I decide to modify the lacea little bit.M: Ok, we haven’t started the production, so we can try our best to make you satisfied.Q: On which part of the product does the woman have comments?A. The pre-production samples.B. The accessory of the goods.C. The specification of the samples.D. The quality of the samples.Intensive ListeningD D i i a a l l o o g g u u e e11..1. 1. Listen to the dialogue and decide whether the followingstatements are true or false. Write “T” for true and “F” for false.1.They only talked about colors to be approved. ( F )2.The buyer asks the seller to provide 15 pieces samples in total. ( T )3.The advertisement sample should be sent by couriers. ( F )4.The pre-production samples should be sent by DHL or other couriers. ( T )5.The shipping samples should be delivered by sea. ( F )2.Listen to the dialogue again and complete sentences according tothe contents in the dialogue.1.So three pieces of advertisement samples can be produced with the substitute fabric.2.Two pieces of each color, totally six pieces, are provided as pre-production samples before thefactory starts the bulk.3.Another six pieces of hoodies with the bulk fabric as shipping samples after shipment.4.As for shipping samples, can we deliver them with the shipments?5.We must check the quality first before the goods arrive at the destination.3.Take notes for negotiation on the requirements for samplesTape Script:Dialogue 1Wang: Glad to see you in our company again, Mr. Smith.Smith: Glad to see you. You must be very busy recently. How about the lab dips for the Ladies’hoodies?Wang: We have done with them. (Show the lab dips to Smith). Please have a look at them and give me your approval.Smith: Good job. Indigo, I approve B. Sand, I approve B, too. Violet, I approve C.Wang: Thank you. I will arrange for the factory to dye the bulk fabric at your request.Smith: Good. I also need some samples before the bulk production starts.Wang: No problems. How many samples do you want?Smith: Please submit one piece of each color as an advertisement sample. So three pieces of advertisement samples can be produced with the substitute fabric. Two pieces of each color, totally six pieces, are provided as pre-production samples before the factory starts the bulk.At last, another six pieces of hoodies with the bulk fabric as shipping samples aftershipment.Wang: There are 15 pieces of samples totally you requireSmith: Correctly. AD samples are needed within one week. You can give them to me directly because I am still in Tianjin at that time. P.P. samples should be sent at your expense viaD.H.L. Worldwide, Federal Express or UPS.Wang: I have put them down. As for shipping samples, can we deliver them with the shipments? Smith: Oh, no. They are also to be send by courier. We must check the quality first before the goods arrive at the destination.Wang: I will handle it accordingly.Smith: Thanks for your cooperation and appreciate all your efforts in delivering the samples to me on time.D D i i a a l l o o g g u u e e22..Listen to the dialogue and choose the best answer to each of the following questions.1-5 BCBBCTape Script:Dialogue 2Wang: Nice to meet you and welcome to our factory Mr. Taylor?Taylor: Nice to meet you. I am responsible for the quality control in our company. Is that ok for you to visit your workshop first?Wang: Of course. This way please.You can see, the hoodies have already occupied the all production lines. We are trying our best to catch the delivery time.Taylor: Pretty good. So there are no problems to ship the goods on time. Thanks so much.As a rule, we need to have in-process inspection. So that is the reason why I am here. Wang: I got it from the email from Mr. Smith. The factory has prepared some ready-made garments for you. Please follow me to the packaging workshop.Taylor: How many goods have been finished?Wang: The order quantity is 3000 pieces. We have finished half. The half is being packed here.And we pick 60 pieces of ready-made ones from them.Taylor: The size of chest is 2 cm bigger. But the gap is within the tolerance. Please make sure the size is correct and the difference should be kept within the tolerance, because our retailers are strict with the specification.Wang: I know. And I will convey your comments to the factory and let them improve it. Taylor: Packaging and shipping marks are both correct. Ok, that’s it. You need to apply for final inspection two weeks before you make delivery. I will arrange to come back to check the bulk on receipt of your application. If the goods are satisfactory, the survey report will be released to you. And then you can book the shipping space, ship them and get the payment.Remember, survey report is very important. We will not make payment without it. Wang: It’s so kind of you to remind us of it. Thank you.。

商务现场口译答案单元

商务现场口译答案单元 Company number【1089WT-1898YT-1W8CB-9UUT-92108】商务现场口译答案1—18单元 ( 全 )Unit1Phrase InterpretingA1. to recover from the jet lag2.thoughtful arrangement3. hospitality4. souvenir5. accommodations6. to claim baggage7. to proceed through the Customs 8. itinerary 9. farewell speech 10. to adjust to the time difference1．倒时差 2．周到的安排 3．热情好客 4．纪念品5．食宿6．提取行李 7．进行海关检查 8．活动安排 9．告别词10．适应时差B1．为……设宴洗尘 2．向……告别 3．不远万里来到… 4．很荣幸……5．久仰大名 6．欢迎词 7．赞美 8．回顾过去 9．展望未来10．美好回忆1. to hold a banquet in honor of...2. to bid farewell to...3. to come all the way to...4. tobe/feel honored...5. I have long been looking forward to meeting you.6. a welcoming address7. to pay tribute to 8. to look back9. to look ahead 10. happy memoryDistinguished Guests, Ladies and Gentlemen,Thank you very much for your gracious welcoming speech. China is one of the earliestcradles of civilization and the visit to this ancient nation has long been my dream. This visitwill give me an excellent opportunity to meet old friends and establish new contacts. I wishto say again that I am so delighted and privileged to visit your great country and this lovelytown. I am deeply grateful for everything you have done for me since my arrival in China.As an American manager of a Sino-American joint venture for two years, I have to saythat there are differences in business management practice between Chinese and Americans.We are more direct and straightforward than most Chinese colleagues due to our differentcultural traditions. I can't say our way of doing business is absolutely superior. After all,there are strong points and weak points in both types of management. In recent years, moreand more American business executives have recognized the strong points of the more humaneway of Chinese management.It is a great pleasure that I can exchange views and information with you, and reachcommon ground here. And I wish to share with you my thoughts on this topic in the days tocome. Thank you!尊敬的各位来宾，女士们，先生们：非常感谢你们热情友好的欢迎词。

《商务英语阅读》第11单元译文

第11单元消费者管理行为的重要性本文介绍了消费者行为以及消费者行为对全世界企业生死攸关的作用。

世纪之交，理解消费者行为对于全世界企业的成功更加重要。

在本文中，我们定义了消费者行为的概念，确定了不同类型的消费者和消费角色，阐明了它们的领域。

本文也讨论了消费者行为对于企业目标实现的重要性。

并且讨论了如果企业采取以消费者为中心的战略，企业有哪些竞争优势。

消费者行为的概念消费者行为指那些能够导致支付、购买、使用商品和服务的决策行为的个人和企业消费者的心理、身体活动。

消费者行为的定义包括人们的各种活动和承担的不同角色。

图11—1阐释了消费者行为的不同方面，它们超出了营销人员对消费者行为的传统定义。

图11—1 消费者的类型、角色和行为消费者类型通常，消费者指对营销人员或厂商完成交易起一定作用的个人或组织。

企业消费者可能以家庭成员或公司代表的身份进行交易。

所以，我们说的消费者的定义包括了家庭和企业市场的消费者行为。

传统观点认为，消费者（consumer）仅仅指消费品市场，而产业市场的顾客叫做顾客（customer）。

在本文中，我们把两个市场的顾客都叫做“customer”。

实际上，教科书中比实际应用中更多地出现“consumer”这个词，其意指消费品市场。

例如，零售店把它们的老主顾叫做“顾客”,而不叫做“消费者”。

公共事业公司（煤气公司、电力公司以及电信公司）、金融机构（银行、信用卡发行公司等）、服务性质公司（草坪维修、缝纫、干洗等），甚至包括个人服务提供机构（如算命人、按摩师、从事打眼文身等服务的小店等）都是这样称呼。

个人服务提供机构是指把消费品市场的个人作为服务对象的机构（如律师事务所、房地产公司以及纳税顾问），或者从他们承担的具体角色来说（医生称其顾客为病人，教育者称其顾客为学生，募捐者称其顾客为募捐人等等）。

只有那些不与产品最终使用者打交道的那些生产商称其顾客为“消费者”（如宝洁公司、强生公司、卡夫食品公司、通用食品公司等将产品的最终使用者称为“消费者”）。