Coca Cola 可口可乐公司英文版介绍
The coca-cola company
Company’s logo
The CocaCola Company’ s logo
advertising language
1886 Drink Coca-Cola 1922 Thirst Knows No Reason 1927 Around the Corner from everywhere 1948 Where there’s Coke, there’s hospitality 1976 Coke adds life 1980 Have a Coke and a smile 1982 Coke is it 1987 Can’t beat the feeling 1993 Always Coca-Cola 2000 Coca-cola. Enjoy 2001 Life tastes good 2003 - Real. 2005 - Make It Real. 2006 - The Coke Side of Life (used also in the UK) 2007 - Live on the Coke Side of Life (also used in the UK) 2009 - Open Happiness 2010 - Twist The Cap To Refreshment 2011 - Life Begins Here 2013 Open Happiness
• still beverages 不充气饮料；非 充气饮料；普通饮料；非碳酸饮料； • 普通饮料，非充气饮料 • ready-to-drink 即饮；方便饮料 • Energy n.[物]能量； 活力； 精 力； 精神 网译：能量；能源；能； 精力
CocaCola可口可乐公司英文介绍
Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
can’t refuse
Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise
可口可乐英文版简介
4
successful strategy
?Transnational and local Marketing ?Sell good quality products ?Lower the cost of the product ?Reasonable use of celebrity ?Devoting social activities
Logo's meaning
?Happiness ?Passion ?Vigor
History
In 1886, when government passed prohibition legislation, Pemberton (彭伯顿) responded by developing Coca-Cola, a nonalcoholic (非酒精) version of French Wine Coca.The first sales were at pharmacy in Atlanta. It was initially sold as a patent medicine for five cents , which were popular in the United States at the time due to the belief that carbonated water (碳酸饮料) was good for the health. He claimed Coca-Cola can cure many diseases.
John Stith Pemberton 约翰·斯蒂斯·彭伯顿
ቤተ መጻሕፍቲ ባይዱ
The Name
The drink's name refers to two of its original ingredients, which were kola nuts and coca leaves.
可口可乐公司英文介绍
核心竞争力
• 定义：核心竞争力是指能给企业带来市场竞争优势的不同 技术系统、组织管理系统的有机融合。
• 可口可乐公司的核心竞争力
• • • • 1、实施品牌战略的文化基础 2、企业形象是品牌战略的核心 3、维护企业形象是品牌战略的重要手段 4、品牌战略中的本土化营销
外包项目
生产外包
业务流程外包
小组成员
• • • • • • 马雨薇 a-Cola Company
成立于1892年，总部设在美国乔亚 州亚特兰大，是全球最大的饮料公 司，拥有全球48%市场占有率。全 球最大的果汁饮料经销商(包括 Minute Maid品牌)，在美国排名第 一的可口可乐为其取得超过40%的 市场占有率，而雪碧则是成长最快 的饮料，其它品牌包括伯克(Barq) 的root beer(沙士)，水果国度 (Fruitopia)以及大浪(Surge)。
生产外包
• 本土化战略 可口可乐公司通过特许装瓶制度 及推行“本土化策略”，将装瓶厂及供应链下游 的管理交给第三方。目前在中国有23家可口可乐 装瓶厂，年产饮料超过100万吨，可真正可口可 乐直接雇佣的员工不超过1000人，其他从工厂、 原料、人员到产品、包装、营销，99%都是中国 的资源。这样可口可乐在利用了其国际性品牌知 名度、管理的丰富经验和技术领先等方面的优势 的同时，也在推广“本土化策略”。
物流外包
• 实行分散外包战略。选择了当地最大的运输商进行招投标， 给他们培训业务操作 • 由于运输商对自己当地的市场都很熟悉，于是将当地市内 配送、库存管理、干线运输等外包给他们，把自己当地的 车卖给了他们、给他们具体培训仓库管理、当地的市内配 送、干线运输等运作方法，让他们按照可口可乐的流程及 对卫生、环境等指标来实施，甚至让他们使用我们公司的 信息管理系统，将信息透明化，由中央来控制各区域订单 管理、库存管理、运营管理等。 • 本身的人力成本、管理成本也大大减少了 •
描述可口可乐英文作文
描述可口可乐英文作文Title: The Iconic Coca-Cola: A Timeless Beverage。
Introduction:Coca-Cola, often simply referred to as Coke, is undoubtedly one of the most iconic and recognizable brands worldwide. Since its inception in the late 19th century, Coca-Cola has transcended borders and cultures to become a symbol of refreshment and happiness. In this essay, we will delve into the rich history, enduring popularity, and global impact of this beloved beverage.Historical Background:The journey of Coca-Cola began in 1886 when Dr. John S. Pemberton, a pharmacist from Atlanta, Georgia, created a carbonated beverage intended as a medicinal tonic. Little did he know that his concoction, initially sold at a local pharmacy fountain, would revolutionize the beverageindustry. With its unique blend of flavors, including coca leaf extract and kola nuts, Coca-Cola quickly gained popularity for its refreshing taste.Global Expansion:Over the decades, Coca-Cola expanded its reach beyond the United States, venturing into international markets. Through strategic marketing campaigns and partnerships, the brand became synonymous with American culture and values. Today, Coca-Cola is available in over 200 countries, making it a truly global phenomenon.Cultural Impact:Beyond its commercial success, Coca-Cola has left an indelible mark on popular culture. From its iconic contour bottle design to memorable advertising slogans such as "Open Happiness," the brand has become ingrained in the collective consciousness. Coca-Cola's presence is felt in movies, music, and even art, serving as a symbol of unity and joy.Marketing Strategy:One of Coca-Cola's key strengths lies in its innovative marketing strategies. From sponsoring major sporting events like the FIFA World Cup to leveraging social media platforms, the brand has consistently stayed relevant and engaged with consumers. Through storytelling and emotional connections, Coca-Cola has fostered loyalty among its diverse customer base.Product Diversification:While Coca-Cola's classic formula remains unchanged, the brand has adapted to changing consumer preferences by introducing a wide range of products. From Diet Coke to Coca-Cola Zero Sugar, the company offers options to cater to different tastes and dietary needs. Additionally, Coca-Cola has expanded its portfolio to include non-carbonated beverages such as juices and teas.Corporate Social Responsibility:As a global leader in the beverage industry, Coca-Cola recognizes its responsibility to society and the environment. Through initiatives such as water stewardship, sustainable packaging, and community development projects, the company strives to make a positive impact beyond profits. Coca-Cola's commitment to sustainability aligns with evolving consumer expectations and contributes to its long-term success.Conclusion:In conclusion, Coca-Cola stands as a testament to the power of branding, innovation, and resilience. From humble beginnings to global dominance, the brand has endured the test of time, bringing joy and refreshment to millions around the world. As we raise a glass of Coca-Cola, let us toast to its legacy and continued success in the years to come. Cheers!。
比较可口可乐和百事可乐公司的英语作文
比较可口可乐和百事可乐公司的英语作文全文共3篇示例，供读者参考篇1Coca-Cola and PepsiCo are two of the most well-known and successful beverage companies in the world. They are also fierce competitors in the global market. In this essay, we will compare and contrast these two companies in terms of their history, products, marketing strategies, and financial performance.History:Coca-Cola was founded in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia. The company quickly grew and became one of the most recognized brands in the world. PepsiCo, on the other hand, has a more recent history. It was formed in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has expanded its product portfolio to include a wide range of snacks and beverages.Products:Coca-Cola's flagship product is its namesake cola, which is one of the most popular beverages in the world. The company also produces a variety of other soft drinks, including Sprite,Fanta, and Diet Coke. In addition, Coca-Cola has expanded into other categories such as water, juices, and energy drinks. PepsiCo's main product is Pepsi-Cola, but the company also offers a range of other beverages, such as Mountain Dew, Gatorade, and Tropicana. In addition, PepsiCo's snack brands, including Lay's, Doritos, and Quaker, are also very popular.Marketing Strategies:Both Coca-Cola and PepsiCo are known for their innovative marketing strategies. Coca-Cola has a long history of iconic advertising campaigns, such as the "Share a Coke" campaign and the "I'd Like to Buy the World a Coke" commercial. PepsiCo, on the other hand, has focused on celebrity endorsements and sponsorships, such as its partnership with Beyoncé and its sponsorship of the Super Bowl halftime show.Financial Performance:Both Coca-Cola and PepsiCo are highly profitable companies. Coca-Cola's revenue in 2020 was $33 billion, with a net income of $7.9 billion. PepsiCo's revenue in 2020 was $70 billion, with a net income of $7.1 billion. While PepsiCo's revenue is higher, Coca-Cola's profit margin is slightly better.In conclusion, Coca-Cola and PepsiCo are two of the most successful beverage companies in the world. They have a long history of innovation and success, and continue to be leaders in the global market. While they have some differences in terms of their products and marketing strategies, both companies have proven to be highly profitable and successful.篇2Comparison of Coca-Cola and PepsiCoIntroduction:Coca-Cola and PepsiCo are two of the largest and most well-known beverage companies in the world. They both have a long history and a strong presence in the global market. In this essay, we will compare and contrast the two companies in terms of their history, products, marketing strategies, financial performance, and social responsibility.History:Coca-Cola was founded in 1886 by pharmacist John Pemberton in Atlanta, Georgia. The company has a long history of success and innovation, with iconic products such asCoca-Cola, Diet Coke, and Sprite. PepsiCo, on the other hand, was founded in 1898 by Caleb Bradham in New Bern, NorthCarolina. The company's product line includes Pepsi, Mountain Dew, and Gatorade, among others. Both companies have grown significantly over the years through mergers, acquisitions, and strategic partnerships.Products:Coca-Cola and PepsiCo both offer a wide range of beverages, including carbonated soft drinks, juices, energy drinks, and water. Coca-Cola has a strong presence in the carbonated soft drink market, with brands such as Coca-Cola, Fanta, and Dr Pepper. PepsiCo, on the other hand, has a diverse product portfolio that includes beverages, snacks, and even breakfast items. Both companies are constantly introducing new products to meet changing consumer preferences.Marketing Strategies:Coca-Cola and PepsiCo are known for their iconic marketing campaigns and sponsorships. Coca-Cola is famous for its "Share a Coke" campaign and its sponsorship of major sporting events such as the FIFA World Cup. PepsiCo, on the other hand, has collaborat ed with popular celebrities such as Beyoncé and Britney Spears to promote its products. Both companies invest heavily in marketing and advertising to build brand awareness and loyalty.Financial Performance:Coca-Cola and PepsiCo are both publicly traded companies with strong financial performance. Coca-Cola's revenue in 2020 was $33 billion, while PepsiCo's revenue was $70 billion. Both companies have profitable operations in markets around the world and have consistently delivered strong financial results to their shareholders.Social Responsibility:Coca-Cola and PepsiCo are committed to social responsibility and sustainability. Coca-Cola has initiatives such as "World Without Waste" to reduce plastic waste and "5by20" to empower 5 million women entrepreneurs by 2020. PepsiCo has initiatives such as "Performance with Purpose" to reduce its environmental footprint and promote healthier snacks and beverages. Both companies have received recognition for their efforts to support local communities and protect the environment.Conclusion:In conclusion, Coca-Cola and PepsiCo are two of the largest and most successful beverage companies in the world. They have a long history of innovation and strong brand recognition. Whilethey compete fiercely in the market, they also share a commitment to social responsibility and sustainability. Both companies will continue to drive growth and innovation in the beverage industry for years to come.篇3Coca-Cola and Pepsi are two of the most popular andwell-known soda companies in the world. While they both produce similar products, they have distinct differences in terms of their history, branding, and market strategies. In this essay, we will compare and contrast Coca-Cola and Pepsi to showcase their unique qualities.Firstly, let's take a look at the history of Coca-Cola and Pepsi. Coca-Cola was invented by Dr. John Pemberton in 1886 in Atlanta, Georgia. The drink quickly became a popular choice among consumers and has since grown into a global brand. On the other hand, Pepsi was created by Caleb Bradham in 1893 in New Bern, North Carolina. Originally called Brad's Drink, Pepsi rebranded and became Pepsi-Cola in 1898. Both companies have a long-standing history in the soda industry and have continued to innovate and evolve over the years.In terms of branding, Coca-Cola and Pepsi have distinct identities that appeal to different audiences. Coca-Cola is known for its classic red and white logo, as well as its iconic polar bear and Santa Claus campaigns. The company's branding emphasizes tradition, nostalgia, and happiness, which resonates with consumers all over the world. On the other hand, Pepsi has a more modern and youthful image, with a blue and red logo and a focus on celebrity endorsements and pop culture. Pepsi's branding is edgier and more dynamic, targeting a younger demographic.Additionally, Coca-Cola and Pepsi have different marketing strategies when it comes to their products. Coca-Cola focuses on brand loyalty and consistency, with its classic Coke and Diet Coke varieties being the top-selling products. The company also offers a wide range of other beverages, including Sprite, Fanta, and Dasani water. In contrast, Pepsi has a more diverse product portfolio, with Pepsi-Cola, Mountain Dew, Gatorade, and Tropicana among its popular offerings. Pepsi is known for its innovative and creative marketing campaigns, which often incorporate music, sports, and entertainment.Overall, Coca-Cola and Pepsi are two of the biggest players in the soda industry, with their own unique strengths andweaknesses. While Coca-Cola is known for its timeless branding and strong brand loyalty, Pepsi appeals to a younger audience with its dynamic marketing strategies and diverse product offerings. Regardless of which soda you prefer, it's clear that both companies have made a lasting impact on the beverage industry and continue to be influential brands in the market.。
可口可乐公司商务英语
Plastic bottles:Plastic bottles non-friable consumer easy to carry
transportation convenient summer plastic cost is lower than the cost of the glass bottle
2019/12/22
• Visible, Coca-Cola advertising strategy focus your audience to young people, advertising images with energetic young healthy image as the main body.
Product introduction and shape design
Nickname bottles The lyrics of bottles
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Product materials
packed in glass jars:the glass bottle recycling can be recycled to
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Product feature：With the taste of cool and refreshing, off-dry and has its own dynamic brand image by consumers welcome, especially young consumers welcome caffeinated carbonated drinks Taste: plain vanilla zero zero
可口可乐怎么写英语作文
可口可乐怎么写英语作文Coca-Cola is a world-renowned brand that has been around for over a century. It is one of the most popular soft drinks in the world, with millions of people consuming it every day. Coca-Cola was first invented in 1886 by a pharmacist named John Pemberton in Atlanta, Georgia. Since then, it has become a household name and a symbol of American culture.Coca-Cola is made from a secret recipe that includes a blend of natural flavors, caramel color, caffeine, and high fructose corn syrup. The formula for Coca-Cola is so closely guarded that only a select few people know the exact recipe. The company has gone to great lengths to protect the secret formula, including storing it in a vault in Atlanta.Coca-Cola is not just a drink, it is a cultural icon. The company has a long history of advertising campaignsthat have become part of popular culture. The most famousof these campaigns is the "Share a Coke" campaign, which began in 2011. The campaign encouraged people to share a Coke with friends and family, and it was a huge success. The company also sponsors major sporting events, such as the Olympics and the FIFA World Cup.Coca-Cola has had its fair share of controversies over the years. One of the most significant was the "New Coke" debacle in 1985. The company changed the formula for Coca-Cola, and it was met with a huge backlash from consumers. The company quickly reversed the decision and went back to the original formula.Despite the controversies, Coca-Cola remains one of the most popular soft drinks in the world. The company continues to innovate and create new products, such as Coca-Cola Zero and Diet Coke. Coca-Cola has also expanded its product line to include other beverages, such as Sprite and Fanta.In conclusion, Coca-Cola is not just a soft drink, itis a cultural icon. The company has a long history ofinnovation and advertising campaigns that have become part of popular culture. Despite its controversies, Coca-Cola remains one of the most popular soft drinks in the world.。
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Later Always Coca-Cola
Now
Attached to the times
Coca-Cola is guided by shared values that the employess as individuals and the Company will live by the values being: Leadership:The courage to shape a better future Passion :Committed in heart and mind Integrity:Be real Accountability:If it is to be.it’s up to me Collaborations: Leverage collective genius Innovation:Seek,imagine,create,delight Quality:What we do,we do well
To refresh the world To strengthen their community To create value and make a difference
Headquarter
The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
➢Happiness ➢Passion ➢Vigor
Logo
Early Please Coca-Cola Mid-times The feeling you
Advertising
➢ Coke was first advertised as remedy for headaches and exhausion ➢ Coke has been advertising on television for 50 years ➢ Songs used in coca cola commercials have become popular ➢ They use catchy mottos such as:Adds a refreshing relish to every form of exercise
The main productanta Zero
Qoo
Successful strategy
➢Transnational Marketing ➢Local marketing ➢Sell good quality products ➢Products to be everywhere ➢Reasonable use of celebrity ➢Holding a joint ventures ➢Globally,begins with a single step
➢Introduction ➢Logo’s meaning ➢Products range ➢Market Strategies ➢Future
The history of Coca cola
➢In 1886 Coca-Cola was invented by Dr.John S.Pemberton in Atlanta Georgia. ➢In 1887 Coca-Cola was luanched by Candler in America. ➢In 1892 Mr. Candler formed a Georgia corporation named the Coca-Cola Company. ➢1895 Coca-Cola is now drunk in every state and territory in the United States. ➢In1945 "coke" as a registered trademark of Coca-Cola Co. ➢In the 1920s, Coca-Cola came into the Chinese market ➢Now Coca-Cola Company is the largest beverage company.They produce nearly 400 brands in over 200 countries.
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Short-term plan To provide regular amount of their products to restuarants vending Machines and convenient stores Intermediate –term plan To create new beverages Long-term plan The Coco-Cola company and six their largest partners try to sustain their workplace,marketplace environment and community