广告文本翻译练习
广告翻译练习
广告翻译练习1.N ike, just do it.心动不如行动。
2.K odak is Olympic Color.柯达为奥运“添彩”。
3.T hings go better with Coca-Cola.可口可乐，让生活变得更美好。
4.M osquito Bye Bye Bye.一切蚊虫全消灭。
5.S tart Ahead.华丽变身，从“头”开始。
6.E verything is extraordinary, Everything Tempts. —Cartier一切尽显您的美丽，一切尽享您的魅力。
7.M inolta, finest to put you finest.美能达，为您留住生活的美好瞬间。
8.G ive a Timex to all, and to all a good time. 属于您的“天美时”，属于您的美好时光。
9.T ide’s In. Dirt’s Out.有汰渍，没污渍。
10. A world of comfort. —Japan Airlines为您开创一片自由舒适的天空。
11. A work of art. —Scotch Whisky给您带来艺术般的享受。
12.Taking the lead in a Digital World引领“数码世界”的潮流。
13.Prepare to want one随时恭候您的惠顾，总有一款适合您。
14.We race, you win成功之路，伴您同行。
15.Live with focus“福克斯”让您拥有更多关注的目光。
/doc/6a14074032.html,e the American Express Card to reflect your classic style. (Slogan:) do more使用美国运通卡，尽显您的尊贵“作”风。
(口号：)您可以“坐”的更多。
17.Currently taking on all projects. Large. Small. IMPOSSIBLE. (Slogan:) Never stop thinking.从现在开始，实施一切计划吧。
广告文体翻译实践及参考答案
英译汉：It’s a moment you planned for．Reached for．Strugg1ed for．A long-awaited moment of success．Omega，for this and all your significant moments．Upwardly mobileAt united，we feel everyone deserves the same shot at success．Regardless of their sex or ethnic background，the most valued qualities that we look for are character and motivation．That’s what gets you to the top．And，at this airline，the sky’s the limit．UNITED AIRLINES汉译英：我厂生产的天津地毯图案新颖，色调雅致，美丽大方，富丽堂皇。
“威威至激之旅”超动感影院让观众透过摇摆座椅及特大银幕，由海洋公园吉祥物家族带领，以游泳、飞行及漂浮等不同形式穿梭海洋公园各设施，体验一段新奇刺激的历险旅程。
译文：这是您计划的时刻，期望的时刻，争取的时刻，长久等待的成功时刻。
欧米茄，记下此刻和所有重要时刻。
译文：向上的运动在联航，我们认为每个人都有同样的机遇去争取成功。
无论人们的种族与性别是什么，我们所寻找的最宝贵的素质是品格优良和要求上进，因为它们能使人向上。
在本航空公司，天空才是边际。
联合航空公司译文：The carpets made in our factory are well—known for their novel designs，elegant colors，beautiful looks and magnificent air．译文：“Whiskers’Wild Ride”is a new digital simulation ride．Through the motion seats and giant screen，audiences will follow the Ocean Park mascot family to swim，fly and flutter to truly experience the different attractions in a whole new perspective．。
第六单元广告翻译
U6 第一部分一、句子翻译1)令你秀发清新自然，柔顺有光泽2)以韵领航—万宝路香烟3)清洁牙齿更清新口气—高露洁4)舒心游世界—日本航空5)伞下世界更安全—保险公司6)质量与风格共存—李维斯7)开车需谨慎，买车亦如此—丰田二、篇章交通警察在短短半个小时内，一个妈妈要让孩子吃饱喝足去上学，还要送丈夫出门上班，这工程量不亚于一位在城市繁忙一角奔波的交通警察。
康克一次性牛奶杯则能为您提供诸多便利。
这种便携，现代的一次性盒装，轻巧，呈四边形，倒牛奶的时候就像小水罐。
即使是小孩子倒，也不会泼洒出来。
同时，这种瓶子也很容易打开。
用手指一摁就可以盖紧了，这样就避免牛奶与其他食品串味。
康克一次性杯子全天候为您提供便利，节省您的时间。
其压缩式杯形使其便于储藏—实际上是增加了拥挤冰箱的储藏空间。
使用一次，就可以扔掉，免去洗刷的烦恼。
羊绒，“软黄金”羊绒很久以来一直被称作“软黄金”，以及“化纤材料之王”。
中国是世界上头号羊绒生产国，内蒙古，新疆和甘肃是其三大主要产区。
在西北高原上，山羊的细羊毛长在粗羊毛下面，抵御严寒。
细羊毛在春季开始脱落。
中国西北西区最佳的羊绒一般是3到7厘米长的白，灰和紫色羊绒。
其中白羊绒是最珍贵的。
与绵羊毛相比，羊绒更加湿润，有弹性，如丝绸般柔润有光泽。
但是羊绒的产量很低因为每个山羊的优质细羊毛产量只有150克。
现在市场上，国内羊绒的价钱是20元一克。
中国西北的独特气候条件也使得山羊，不可能在别的国家培育生长。
所有这些加上男士令高超的手工艺技术，使得羊绒衬衫成为男性品味的象征。
男士令引领中国男性21世纪潮流。
广告宣传翻译方法及练习
1、The home of your dreams awaits you behind this door. Whether your taste be a country manor estate or a penthouse in the sky, you will find the following pages filled with the world’s most elegant residences.2、“长城号”游船设施豪华舒适，除观景塔、露天观景塔、游泳池、酒吧间、日光浴室外，佳肴美点，中西皆备，并有宽敞的游步甲板，游客饱览沿途风光，华丽而舒适的客房均有空调设备，令您有宾至如归的感受。
3、本品采用100%天然棉层精梳制成，品质柔软贴切，适合化妆使用。
经特殊化学高温杀菌、脱脂处理，品质清洁，卫生可靠。
棉质柔软细致，能彻底清除油垢残妆，让你的肌肤更具健康活力。
最适用于上妆、卸妆；拭除面霜、唇膏、指甲油；清洁贵重物品。
4、Queen Elizabeth 2The fastest way to Europe is not the necessarily the best way. Sailing on Queen Elizabeth 2 is a vacation in itself, you do not arrive in a frazzle, more tired than when you left. You arrive as you should: refreshed, with new friends and new experiences.There are more things to see and do aboard Queen Elizabeth 2 than there are in most European towns. She’s 65000 tons, 13 stories high, and longer than three football fields. Queen Elizabeth 2 is one of the great sights of Europe.An airplane provides a seat, Queen Elizabeth 2 provides a stateroom nicer than most hotels in Europe. Room for room, she has the largeststateroom, wardrobes, dressing rooms, and bathrooms of any ships afloat.Queen Elizabeth 2 has a staff of over 900. This means at least one crew member for every two passengers. When you ring for your steward or stewardess, the call is answered with dispatch. Like a good English butler or maid, they are there when you want them and not there when you don’t want them.Queen Elizabeth 2 carries so many passengers, you are bound to meet a host of people you like, or love. (Is there time to fall in love on an airplain?) And if you should happen to meet someone you don’t like, a game of hide-and-seek aboard Queen Elizabeth 2 can last until Saouthampton.Airplanes have a baggage limit of 44 pounds. Queen Elizabeth 2 has a baggage limit of 275 pounds, you may buy a car in Europe and bring it home in our garage. It will hold 80 cars. Our hold holds countless antiques.$46 a day includes your stateroom, food and entertainment. Or you can spend $193 a day. The price depends on the size and location of your stateroom or suite and the time of year you sail. $46 per day in total is $321. This is $5 more than one-way economy air fare.Imperial Iranian Beluga Caviar in First Class. As much as you want, whenever you want. At no extra charge. In the finest New York restaurants, it can cost $12.50 a serving.After a few days at sea, look in the mirror, you will like the person you see. So will your spouse.They may never build another one like her.。
商务广告翻译练习
1.You’re at 35,000 feet. Your head is in New York. Your heart is in Paris. Your Rolex can be inboth places at once. (Rolex watch)2.Only your time is more precious than this watch.3.Once tasted, always loved.4.Cleans your breath while it cleans your teeth.5.V olvos have always forced other cars to be safer. This one will force them to be better.6.On women and children’s wear as well as on men’s shirts, our label says --- quietly butpersuasively --- all there is to say about our good quality and your good taste.7.No dream is too big.8.No more sore feet, no more crowded stores, no more endless shopping lists. With just one call,you can wrap up all your holiday shopping by giving News-week as a gift to your family and friends.9.She’s the nimblest girl around. Nimble is the way she goes. Nimble is the bread she eats.Light, Delicious, Nimble.10.城乡路万千，陆路有航天。
广告文本的翻译学生
人戴“梅花”，准时乐道（手表广告）
.
鹤舞白沙，我心飞扬.
产品公司宣传广告
东环广场
跨跃成功之都投资东二环路
天时
投资良机：北京现时高档写字楼供不应求，近两年写字楼租金升幅高达，投资回报十分可观.
首期特惠：一期仅付楼价一成，便可拥有京城甲级物业.
银行贷款：中国建设银行提供按揭.
地利
黄金地段：屹立于东二环路核心地段，毗邻保利大厦、港澳中心等知名商厦，占尽地利.
商标地翻译主要有直译法、意译法、音译结合法、转译法.
().直译法:
皇冠婚纱摄影——象征尊贵和永恒
自然美（）——该化妆品能带给人民浑然天成地美丽
好日子（）——商家对消费者地美好祝福
自由鸟（）——该服饰能使穿着者倍感轻松愉快
小天鹅洗衣机（）、
太平鸟衬衫（）
象牙香皂（）
钻石手表（）
百灵面霜（）
().音译法：与汉语读音相似，又符合英语发音习惯地翻译
为你未来，做好现在(中银集团)资料个人收集整理，勿做商业用途
培育新一代，携手创未来，.(香港小童群益会)资料个人收集整理，勿做商业用途
．(香港电讯)只要有梦想，万事可成真资料个人收集整理，勿做商业用途
’．．(西门子)我们是西门子，我们能办到资料个人收集整理，勿做商业用途
.(联合航空)人生如旅程，应尽情游历资料个人收集整理，勿做商业用途
:
“美人”鲜花，倾诉衷肠.（花店广告）
．
一册在手，纵观全球（《环球》杂志广告）
.
让世界遍布“声佳电器”（电器公司广告）
: .资料个人收集整理，勿做商业用途
穿上“双星”鞋，潇洒走世界（鞋业广告）
.
中华铅笔品质优良，书写润滑，美观大方（铅笔广告）
广告翻译练习一
第三讲广告翻译练习一I.1. Tide’s in, dirt’s out.2. To your success. （美运通信用卡）3. We can’t forge ahead by sticking to existing roads. （奥迪汽车）4. The Relentless Pursuit of Perfection. (Lexus-automobile)5. Fine in quality, fare in price, novel in design, prompt in delivery. （曼莎服装）6. UPS. On time, every time. (UPS 快递)7. Where there is a way, there is a Toyota. （丰田汽车）8. You can have your cake and diet too. （减肥蛋糕）9. This word processor plays a tune of deep feeling whenever you are typing. （文字处理软件）10. workout without wearout. （运动鞋）II.1.Holiday Resort3BR modern home with fab views of ocea, D/wash, TV, microwave, avail. Mid Dec. to end Jan. Phone 498-5441 or (043) 82-3978.2.Around the corner, around the worldwe’re around to helpThe time zone may change. The currency may change. The language may change. But one thing remains constant as you travel: the help of American Express at more than 1200 Travel Service Offices in over 130 countries. Even if you never need us, it’s nice to know we’re there to help.Don’t leave home without us.3.Relaxed RidersYour Body is Beautiful.It’s your jeans that are out of proportion.Even the most beautiful body can get lost under the wrong pair of jeans.That’s why it’s important to wear jeans that let you look your best. Jeans that make the most of what you’ve got. Like our Relaxed Riders. When we make Relaxed Riders, we cut our material on a curve to conform to the natural contours of your body. So where your proportions change, Relaxed Rider jeans change too.If you’ve been thinking that something is wrong with you just because your jeans don’t fit. Try Relaxed Riders. You’ll see it’s not a better body you need. It’s better jeans.4.The older your feet get, the more you have to baby them.Everyone is born with fat feet; and extra padding of fatty tissue that cushions footstep. But as we grow older, we lose that tissue. Until there’s little left to absorb the bumps and jolts.That’s why your feet get tired and sore.Dr. Scholl’s Air Insoles help take the place of that fatty tissue. They’re soft, so you’ll feel the comfortable difference with every step. They’re thin, so slip into your shoes without bunching and binding. And they help keep feet cooler and drier.Because the older your feet get, the more you have to baby them.Dr. Scholl’sAir InsolesBaby your feet.5.Rolls-Royce“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”What makes Rolls-Royce the best car in the world? “There is really no magic about it – it is merely patient attention to detail,” says an eminent Rolls-Royce engineer.(1) “At 60 miles an hour the loudest noise comes from the electric clock,”reports the technical Editor of THE MOTER. Three mufflers tune out sound frequencies – acoustically.(2) Every Rolls-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces.(3) The Rolls-Royce is designed as an owner-driven car. It is eighteen(4) The car has power steering, power brakes and automatic gearshift. It is very easy to drive and to park. No chauffeur required.(5) The finished car spends a week in the final test shop, being fine-tuned. Here it is subjected to 98 separate ordeals. For example, the engineers use a stethoscope to listen for axle whine.(6) The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots from coast to coast, service is no problem.(7) The Rolls-Royce radiator has never changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed rom red to black.(8) The coachwork is given five coats of primer paint, and hand rubbed between each coat, before nine coats of finishing paint go on.(9) By moving a switch on the steering column, you can adjust the shock-absorbers to suit road conditions.(10) There are three separate systems of power brakes – two hydraulic and one mechanical. Damage to one will not affect the others. The Rolls-Royce is a very safe car, and also a very lively car. It cruises serenely at eighty-five. Top speed is in excess of 100 m.p.h.6.Feel the Power of the World’s Turbo CopierIntroducting the new Toshiba 2230 Turbo. The first turbocharged copier in history.Beneath its sleek exterior is a copying system. So remarkable its actually patented.With it, you can produce 22 copies a minute. Or hit the turbo button and turn out 30 copies a minute. So now you have the power to work 40% more efficiently. While using 33% less toner. And what’s even more revolutionary, we’ve managed to do it all without turbo charging the price.To arrange for a free demonstration, just call 1-800-Go-TOSHIBA.7.Sometimes nothing but pure indulgence will do. The nights are longer, the evening is your own …, and the perfect accompaniment to make you feel special is the delicious Terry’s Chocolate Orange Bar.And we really do mean indulgence. It’s the unique blend of rich chocolate and deliciously orangey flavours, together with that melt-in-the-mouth quality, that gives the Terry’s Chocolate Orange Bar its delectably decadent feel. And its convenient size makes it just right for you to eat alone. …So, picture the scene. It’s your first evening in for weeks. You’ve kicked off your shoes, turned the lights down low and put on some slow music, perhaps a little soft soul or gentle jazz. The whole evening is a “me-time”, a special time just for you to relax. Make it complete with a Terry’s Chocolate Orange Bar … it’s sumptuous, luxurious and delectable. Go on … indulge. You deserve it.。
中文广告英译使用增译的例子
中文广告英译使用增译的例子1. 任务名称：时尚潮流，身心舒畅广告内容：我们的服装舒适时尚，让您的身心都感到愉悦和放松。
回复内容：Our fashion clothing will keep you comfortable and stylish, ensuring both your body and mind are at ease.2. 任务名称：品味无穷，享受美食广告内容：来品尝我们精心制作的美食，享受品味无穷的味蕾盛宴。
回复内容：Indulge in our meticulously crafted cuisine and savor an endless delight for your taste buds.3. 任务名称：领先科技，智能生活广告内容：我们致力于实现智能生活，提供领先科技的产品，让您的生活更便捷和智能化。
回复内容：Experience the future of smart living with our cutting-edge technological products, enhancing convenience and intelligence in your everyday life. 4. 任务名称：清新空气，健康家居广告内容：带回家我们的产品，享受清新健康的家居环境，让您和您的家人更健康快乐。
回复内容：Bring our products home and enjoy a refreshing and healthy living environment that promotes the well-being and happiness of you and your family.5. 任务名称：美丽自信，个性魅力广告内容：通过我们的产品，展现您独特的魅力，拥有自信和美丽。
回复内容：Unleash your unique charm and radiate confidence and beauty with our products.。
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In-class Translation Practice
A diamond lasts forever. – De Bierres ______________________________.
Save money. Live better. – Wal-Mart ______________________________
Let your fingers do the walking.-Yellow Pages ______________________________
一切皆有可能。
-李宁______________________________
Beauty outside, beast inside. – Mac ______________________________.
Think Big. – Imax ______________________________.
国酒茅台，相伴辉煌。
______________________________
One man’s disaster is another man’s delight! The sale is now on! –商家广告______________________________
A carrot a day may keep the cancer away. –公益广告______________________________
Chanel No. 5
In 1920, the scent Chanel No.5 was created. In a small square bottle, over eighty ingredients were mixed to create this amazing perfume. The fragrance was launched in 1921 and named Chanel No.5. All perfumes before this one had immediately become old-fashioned and outdated, and Chanel No.5 became the popular new trend. This perfume was referred to by Marilyn Monroe when she claimed it was the only thing she wore to bed. Chanel No.5 is timeless and will shock and amaze people with its lasting scent.
After-class Translation Practice
1.But for mobile phones, ___________________________________________.(我们的通信就不可能如此迅速和方便)
2.In handling an embarrassing situation ____________________________________.(没有什么比幽默感更有帮助的了)
3.The foreign Minister said he was resigning, ________________________________________但他拒绝进一步解释这
样做的原因)
4.Human behavior is mostly a product of learning, _______________________________(而动物的行为主要依靠本能)
5.The witness was told that under no circumstances __________________________________(他都不应该对法庭说谎)
名人代言
名人代言从很早以前就已经开始了。
现如今所有的公司都在请名人代言每一件商品。
显然，名人策略对于推动销售是很有效的。
名人代言很费钱但却值得，因为它可以建立信誉、得到信任，还可以引起关注，所有的这些都可以转化为更高的品牌销售额。
但是，另一方面，也有人认为一个品牌不该依靠一个名人去获取成功。
明星代言人要对他们所代言的产品担负更多的责任，应加强对名人代言和名人广告的管控。
广告中提供虚假信息及误导消费者的明
星不但要承担民事责任，还要承担刑事责任。
Lecture 9 Translation of Advertisement。