托福写作素材--7媒体广告
社交媒体广告英语作文范文
社交媒体广告英语作文范文Title: The Impact of Social Media Advertising on Modern Society。
In today's digital age, social media advertising has become an indispensable aspect of marketing strategies for businesses worldwide. This essay aims to explore the various dimensions of social media advertising and its profound impact on modern society.To begin with, social media platforms such as Facebook, Instagram, Twitter, and LinkedIn have transformed the way businesses connect with their target audience. Through targeted advertising algorithms, companies can reach specific demographics based on users' interests, behaviors, and online activities. This precision targeting enhances the effectiveness of advertising campaigns, ensuring that promotional content reaches individuals who are most likely to be interested in the products or services being offered.Moreover, social media advertising offers unparalleled opportunities for engagement and interaction between brands and consumers. Unlike traditional forms of advertising, such as print or television commercials, social media ads enable two-way communication, allowing users to like, comment, and share content with their social networks. This level of engagement fosters brand loyalty and can significantly influence purchasing decisions.Furthermore, social media advertising has democratized marketing, allowing small businesses and startups to compete with larger corporations on a level playing field. With relatively low advertising costs compared totraditional channels, even businesses with limited budgets can create targeted campaigns that yield significant returns on investment. This democratization of advertising has led to a more diverse marketplace, with a greater variety of products and services available to consumers.However, despite its numerous benefits, social media advertising also raises concerns regarding privacy, data security, and the proliferation of misinformation. Inrecent years, there have been growing concerns about the collection and use of personal data by social media companies for targeted advertising purposes. Many users are apprehensive about the extent to which their online activities are being monitored and analyzed by advertisers, raising questions about the ethics of data collection and privacy infringement.Additionally, the rise of fake news and misinformation on social media platforms has become a pressing issue that cannot be ignored. The viral nature of social media makesit easy for false or misleading information to spread rapidly, potentially influencing public opinion and behavior. This phenomenon poses a significant challenge for advertisers, who must navigate an increasingly complex media landscape while maintaining brand credibility and integrity.In conclusion, social media advertising has revolutionized the way businesses promote their products and interact with consumers. Its precision targeting capabilities, engagement opportunities, and affordabilitymake it a powerful tool for marketers in today's digital age. However, as with any technological advancement, social media advertising also comes with its own set of challenges and ethical considerations. Moving forward, it is essential for businesses, policymakers, and users alike to address these issues responsibly to ensure that social media remains a positive force for economic growth and societal development.。
【托福写作范文】托福TPO17独立写作题目及范文——广告的作用
【托福写作范文】托福TPO17独立写作题目及范文——广告的作用【托福写作范文】托福TPO17独立写作题目及范文——广告的作用在托福写作练习过程中，相信TPO材料中的作文题目都会是大家的首选练习材料。
但是，对于每个题目仅仅只是练习写还是不够的，有针对性的解析和指导性，才会让TPO材料更有其使用价值。
那么，下面我们就为大家带来TPO写作材料的系列解析内容。
托福独立写作题目及范文：广告的作用Do you agree or disagree with the following statement?Most advertisements make products seem much better then they really are.Use specific reasons and examples to support your answer.分类: 独立写作话题: 广告、影视、媒体、交流托福TPO17独立写作范文：Advertising is one of the most useful ways for enterprise to convince their customers of the products. In fact, advertisements should be honest that it contains real information of the product. Meanwhile nowadays advertisement appears to be more misleading and make products better from the appearance.Advertisement seems to make us hard to tell the reality from the fantasy.There is a specific example. When targeted to the young children, enterprises tend to use fantasy themes and characters from fantasy movies to help show off their product. Since young children tend not to tell the reality to the fantasy, they will be misled and believe that the product appearing in the advertisement is worth buying. But in fact, the quality of theproduct will disappoint its buyers.Moreover, nowadays manufacturers tend to ask celebrities to advertise theirproducts. This will also be misleading, too. The celebrities who advertise theproduct may not use the product at all and he knows nothing about the product.But the audiences tend to believe him since they think the celebrity is alwaysresponsible for what he said in a public situation. The celebrity makes thisproduct worth buying, but in fact, it is not as good as the thing appears on thetelevision.Sometimes manufacturers just do not ask any celebrities to help them withadvertising. What they do is just to find someone acting as the users of theproduct. This will be even more misleading since they better convince theaudience that the product is of great use, since the audience tends to believepeople who have something in common with themselves. On the contrary, theproduct is not usually so valuable that the audience is cheated bymerchants.Under these circumstances, advertisements seem misleading and make peoplefeel better about the product. Although there is possibilitythat someadvertisements are worth believing, at most time advertisement seems to guide usto a wrong direction.。
托福独立写作“媒体科技类”的素材表达
托福独立写作“媒体科技类”的素材表达托福写作科技媒体类题目涉及内容1.科技的影响(工作、学习、生活)2.政府 & 科技(太空探索，理论研究)3.现代媒介 vs传统媒介4.传媒的作用必备表达科技的利弊ProsCutting edge technology 尖端技术Technological innovations/inventions/advances/progressions 技术创新和进步1.提高工作效率Augment/enhance/boost efficiency/productivityLiberate accountants from repetitive and complex calculations that are Time-consuming and exhausting 2.方便信息检索Information regarding(concerning/pertaining to) any area can be immediately accessibleEasily obtain/attain/access information3.促进交流Facilitate communication /transcend geographical barrierCommunicate on a global scale/across the globe4.方便生活Facilitate people’s daily commutingMultiple household appliances (air-conditioners---enjoy comfortable lives without worrying about whether it is hot,cold or rainy outside; refrigerators preserve food for longer ; vacuum cleaners--energy-saving & time-saving)5.丰富生活Spice up/enrich people’s lifeLeisure timeListening to music, surfing the internet or watching digital movies6.医疗科技CT-scans and B-type ultrasound scans aid doctors in diagnosing illness for patientsWith the invention of certain targeted vaccines, people finally put an end to rampant epidemics/eliminate deadly diseases. Cons1.污染Abuse of industrial chemicals has caused irreversible consequencesIncreasing automobiles bring about air pollution2.伦理问题Ethnic problems caused by cloning human beings3.侵犯隐私Violate/intrude on/infringe on one’s privacyInfected by viruses & attacked by hackers4.阻碍交流Overexposure to...Socially isolatedImpede/hinder communication利弊权衡Double-edged sword 双刃剑Advantage/merit/strength/benefit 优点Disadvantage/demerit/weakness/defect/drawback/shortcoming 缺点(Far) outweigh/overshadow/outshine 大于投资科技的优点Inspire/stimulate/nurture/attract scientific minds Turn out to be fruitful much laterExert far-reaching/profound effect/impact社交传媒的利弊ProsDisseminate informationKeep in touch with/reconnect with old friends Bridge previously insurmountable physical distances Promote public participation and civic engagement Objective, unbiased and truthful reportingInform people with updated newsConsThe validity of this information cannot always be verified Misleading, misrepresented, distorted news。
托福大作文-媒体广告类范文
托福大作文-媒体广告类范文Do you agree or disagree with the following statement? Television, newspapers, magazines, and other media pay too much attention to the personal lives of famous people such as public figures and celebrities. Use specific reasons and details to explain your opinion.托福大作文-媒体广告类范文It is true that television programs concerning personal lives of celebrities always receive the highest audience rating. It is also true that newspapers and magazines are constantly reporting stories, which are usually beyond confirmation, about famous people, and that autobiographies written by public figures are always on the top 10 best-sellers list. It seems that we live in a world where a few individuals are drawing nearly all attentions. Nevertheless, it is not exactly precise to criticize the mass media, including television, newspapers, magazines and so forth, for paying too much focus on the personal lives of famous people such as public figures and celebrities.In fact, it is the public, to a large extent, rather than mass media, that is paying too much attention on personal lives of celebrities. Most organizations of mass media industry, beinginherently commercial, are driven by business motivations. Television program producers, as well as columnists and writers, are always aware of what the public want to see, therefore tend to pander to tastes of the public. To put in another way, the mass media is audience-oriented, and the phenomenon is well interpreted and manipulated that when famous people such as actors, athletes and rock stars give their opinions, many people listen. It is the nature of the public, who are curious enough about personal lives of famous people, since they can never be famous.On the other hand, it is holistically detrimental for the society if the mass media pay too much focus on famous few so as to ignore the rest of the individuals. After all, the mission of the mass media is not merely to cater to the needs of customers, but has a much wider scope, such as to tell the truth, to define what is good and what is bad; to promote cultural values, and the list could be endless. More popular science programs should be produced by television, more reports on poor rural lives should be publicized, more books concerning not famous but respectable people such as, nurses who are fighting SARS fearlessly, teachers who are performing their duties regardless of poverty of remote villages, journalists who publicize theirpieces under political menace, and this is another endless list should be written.托福写作常用词组整理1hand in hand 手拉手，携手in hand 在掌握中，在控制中on hand 在手边，临近on (the) one hand…一方面…on the other hand…另一方面at heart 在内心;实质上by heart 牢记，凭记忆at home 在家，在国内;自在，自如in honor of 向…表示敬意on one’s honor 以某人的名誉担保in a hurry 匆忙地，立即for instance 例如，举例说at intervals 不时，时时at last 最终，终于at least 至少，最低限度in the least 一点，丝毫托福写作常用词组整理2at length 终于，最后;详细地in the light of 按照，根据in line 成一直线，排成一行in line with 与…一致，按照at a loss 困惑，不知所措as a matter of fact 其实，事实上by all means 无论如何，必定by means of 借助于, 用by no means 决不in memory of 纪念at the mercy of 在…支配下by mistake 错误地at the moment 片刻，一会儿for a moment 现在，暂时in a moment 立刻，马上托福大作文-媒体广告类范文。
托福独立写作范文：广告的利弊
托福独立写作范文：广告的利弊精选托福独立写作范文，助力你的托福作文高分之路!本文中店铺为大家收集整理托福独立写作范文：广告的利弊一文，供大家参考。
托福独立写作题目：广告的利弊Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.有些人认为广告鼓励我们购买我们不需要的东西。
另外一些人则认为广告告诉我们改善我们生活的新产品。
你同意哪种观点?用具体原因和例子阐明你的回答。
托福独立写作模板：英文例文The whole point of advertising is to encourage us to buy things we don't need. Advertisers are in the business of making money of themselves and their clients. If they manage to sell us something that's good for us too, that's fine. But their primary goal is profit.It begins when we're children. Saturday morning children's television is full of commercials. Over and over again, children see images of toys and games. They see other children who are having the time of their lives. They watch these children and get the message that if they want to have that much fun, they need to buy those things. Thus, at a very early age, we're introduced to two ideas: that we want to be like everyone else, and we want to have what everyone else has.This continues throughout our lives. We spend a lot of our money trying to keep up with our neighbors. We buy the latest model cars, have all the latest gadgets in our homes, and live alifestyle beyond our budgets. Advertising encourages us to define ourselves by what we own rather than by who we are. It encourages a competition of false values and shallow measurements of what matters in our lives.Advertising can be damaging. However, it is also one of the ways in which our economy keeps growing. People need to buy products in order for other people to have jobs manufacturing, transporting and selling those products. Advertising also keeps us informed about new products that may actually help us in some way. For these reasons, you could say advertising is a necessary evil.托福独立写作模板：范文词汇client：顾客; 当事人; 诉讼委托人; [计算机]客户端commercial：(电台或电视播放的)广告gadget：小玩意; 小配件; 小装置measurement：量度; 份量，尺寸; 测量法; (量得的)尺寸competition：竞争; 比赛; 竞争者; [生]生存竞争manufacturing：制造业，工业托福写作：写作备考策略之独立话题1.常用论点/理由针对独立写作的常见话题，大致可归成三类：个人类(关于学习、工作、休闲、做人的选择);古今类(题目中有明显的now… past … 让考生判断现在和过去在某一方面的比较);决策类(题目中通常有government这个词出现，讨论政府的投资或者政策，有些题目虽然没有government这个词出现，但如果涉及的是有社会影响力的话题，也可以划为政府类，比如A/D Professional athletes such as the football playerand basketball player deserve high salaries that they are paid.)1)个人类常用理由学知识、练技能、拓展视野……..工作机会、赚钱…….交朋友、陪伴家人……. (合作、沟通) …….品质(自信，独立，坚持，乐观 ) / 兴趣爱好身体健康、放松心情…….省时间、省钱、省精力………..2)古今类常用理由现代社会的优点：教育: 先进全面鼓励个性工作：种类丰富机会多医疗：治愈缓解更多疾病技术：网络电子产品汽车公共设施：便利的交通娱乐购物餐饮法律制度：保障个人权利媒体：揭露真相传播信息人与人：互动频繁、方便经济进步：更充裕的钱和无助世界和平：更少的战争伤亡现代社会的缺点：环境问题(污染，能源消耗)生活压力(学习，工作)欺骗敲诈3)决策类常用思路注：除了使用个人类常用理由，针对决策类这种和政府相关有社会影响力的题目，建议多角度讨论，一下是常见的讨论角度：1.大众 individuals对我们有什么用?(放松健康省钱知识关系等等)是不是我们每个人都需要的?(大多数/ 小众)2. 相关群体relativegroups题目中谈论到的比如artists,scientists, athletes 等等3. 企业companies企业有钱，可以代替政府去投资有利可图的领域4. 社会 SocietyEconomy(tourism), culture, safety, improvement …2.对比段通常来说，托福独立写作的论证写3段，上文介绍了最基本的常用理由，但有时候，因为各种原因只想出2个理由的时候，可以写一段对比段，即把对比论证写一段。
(广告传媒)雅思高分范文媒体类
useful purpose, and can even be damaging. To what extent do you agree or disagree with this opinion?广告没用处，甚至是有害的。
所以如果广告被禁止，整个社会都会得益吗2 It is said that the amount of violence on the TV programs has negative effect on our socialdevelopment and therefore should be reduced. To what extent do you agree or disagree with this opinion?电视节目的暴力对社会发展有消极影响所以应该被减少吗3 In present age society, advertisements have been being increasingly rampant in our life. Consequently, some people doubt that it is advertisements that lead to the high sake of products rather than the real needs of consumers. To distinguish which factor can outweigh the other, the only problem is, I think, to define, the necessary and the decorative.是广告的作用而不是消费者本身的需求导致了某些产品的高销售量吗4 Nowadays, a lot of media, including newspapers, magazine, television, radio, and even theinternet, are publishing stores of people’s private lives. Should this practice be banned?媒体报道个人隐私该被禁止吗5 Advertisements play a major role on TV in market economies. Despite the benefits of such information, many people criticize the role of TV advertising. To what extent do you agree ordisagree with their view?广告的害处大于益处吗6 Some people think the media should stop reporting details of crimes to the public. What is in your opinion?媒体应该停止报道犯罪细节吗7 Some movies increase the amount of bad driving. What can be done to encourage young people to drive more safely?含有飙车的电影造成了坏的影响。
托福独立写作素材【媒体类】
托福独立写作素材整理-媒体类007 How do movies or television influence people's behavior? Use reasons and specific examples to support your answer.电影和电视如何改变人们的行为？180 Movies are popular all over the world. Explain why movies are so popular. Use reasons and specific examples to support your answer.为什么电影变得全球普及？1电影，电视和音乐深深影响人们的生活段落大意：电影，音乐，电视对青少年来说一方面起着娱乐的作用，另一方面也深深影响他们的思维。
Television, movies, and music are playing major roles in most (if not all) of the lives of teenagers. Although teens may feel that they are simply meant to entertain, these media deeply affect their minds and how they think and react to various situations. Going to the movies is fun. You get your candy and your drink and are taken away into a fictional world for two or three hours, then leave the theater and get back to reality.2 电影对当今社会有着深远的影响段落大意：电影的发展影响着人们生活的方方面面，例如人们的生活方式，语言习惯。
英语考试作文-托福写作分类词汇之媒体篇
英语考试作文托福写作分类词汇之媒体篇托福考试中，托福词汇的积累对于托福写作、托福阅读、托福听力和托福口语都是必备的，因此归纳整理托福词汇库十分重要，本文将为同学们带来托福写作分类词汇之媒体篇的内容，希望同学们能够勤加背诵，在托福写作考出理想的成绩!Mediacuriosity 好奇心dependable/trustworthy 值得信赖的coverage 覆盖面make headlines, newsworthy 成为头版头条; 有新闻价值的informative, entertaining 信息量大的; 娱乐的privacy, violate/intrude on/infringe on someone’s privacy 隐私; 侵犯某人隐私ratings 评分go viral /all the rage 变得流行journalists/the press 记者;报刊，新闻界groupies, icon, make a splash 追星族; 偶像; 产生轰动clarify, censorship 澄清; 审查blow things out of proportion, exaggerate things 夸大事实commercial, flyer, billboard, poster, tabloid 电视广告; 传单; 广告牌;海报;小报quiz show, reality show, talk show, variety show 智力竞争节目; 真人秀; 脱口秀; 综艺节目sitcom, soap opera, current affairs 情景喜剧; 肥皂剧; 实事the print media/the electronic media 纸媒; 电子媒体be awash with/be inundated with/be saturated with sth. 被……所充斥delete/eliminate/excise 删除excessive/gratuitous violent and pornographic contents 过量的暴力和色情内容misleading/misrepresented/distorted 误导的，扭曲的celebrities, scandals 名人;丑闻up‐to-date/up‐to-the-minute 最新的code of ethics/code of conduct 道德准则，行为准则ubiquitous/prevalent 无所不在的high-profile, low-profile 高调，低调fabricated, absurd/ludicrous 编造的;荒谬的以上就是为同学们整理的托福写作分类词汇之媒体篇的全部内容，希望同学们能够考出理想的托福成绩！。
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1. 新闻与媒体
母题：News media is more influential nowadays. Some people think it is a negative development. To what extent do you agree or disagree? (090822)
1报纸
好：
准确、习惯、专注
Advantages: Accurate, habits, and focus
坏：不方便、缓慢、不环保
Disadvantages: Inconvenient, slow, and not environmental-friendly
2 电视
TV
好：信息量大且丰富多彩、习惯、快速
Contains colorful and rich information, habits, rapid
坏：不能选择内容、有广告、只能在家看
Can not select the contents, advertising, confined at home
3 网络
Internet
好：信息量大非富多彩、不受地域限制、快速、有广告可以跳过
contains colorful and rich information, without geographic restrictions, fast, ads can be skipped
坏：不准确、被不良信息影响、影响健康
Inaccurate, the impact of adverse information, the impact on health
子题：报纸要比其它媒体更有影响力，你同意吗?网上的信息不准确，你同意吗?我们是否应该相信记者，一个合格的记者应当具备什么样的品质?
2. 媒体审查制度
母题：Nowadays, films and computer games containing violence are popular. Some people think those films and games have negative effects on society and should be banned, while others think they are just harmless relaxation. Discuss both views and give your opinion. (111029)
提示：这道题目正好概括了媒体审查制度赞成者和反对者的观点。
好处
避免青少年的模仿
To avoid the young people’s imitation
降低社会暴力
Reduce social violence
坏处
破坏了影片的娱乐性
Damage the films' entertainment
审查则侵犯了人们的知情权和媒体的言论自由。
The Censorship of film (专有名词) violates people's rights to know the facts and the freedom of speech in the press.
子题：政府应该控制电影和电视中的暴力来降低社会中的犯罪，你同意吗?要不要严格控制媒体对于犯罪细节的报道?电视节目向公众展现灾难性的画面对个人和社会有何影响?
3. 广告
母题：We are surrounded by all kinds of advertising, which significantly influence our lives. Do the positive effects of advertising outweigh its negative effects? (041016, 110625)
提示：这道题目是广告类话题中最经典的，因为这道题目的范围最广。
好处
给消费者提供信息
Provide information to consumers
促进经济发展，带动就业
Promote economic development
Promote employment
坏处
欺骗误导消费者
Deceive and mislead consumers
误导儿童模仿
Mislead the children to imitate
扰乱信息获得的过程
Disrupt the process in obtaining information
子题：广告是否会扼杀个性，使人们看起来都一样?针对儿童的广告有何利弊?针对儿童的广告是否应当被禁止?广告应当被禁止，因为它只有坏处没有好处，你是否同意?。