剑桥国际商务英语期末考试复习
国际商务期末试题及答案
I B Midterm Examination Answering card (A)CLASS:1001NAME:NUMBER:I. True / False Questions (1 score per question)1. The notion that national economies are relatively self-contained entities is on the rise.2.Mercantilism advocated that countries should encourage exports and imports.3. A firm becomes a multinational enterprise when it undertakes foreign direct investment.4.The two most common methods of restricting inward FDI are ownership restraints and performance requirements.5. The most global markets currently are markets for industrial goods and materials that serve a universal need the world over.6. Outsourcing is a process that is limited to manufacturing enterprises.7. According to Porter, four broad attributes of a nation shape the environment in which local firms compete including supply conditions, factor endowments, regulation, and advanced factors.8. One of the UN central mandates is the promotion of higher standards of living, full employment, and conditions of economic and social progress and development9. The total amount of capital invested in factories, stores, office buildings and the like is referred to as the stock of FDI.10. Licensing involves the establishment of a new operation in a foreign country.II. Multiple Choice Questions(11-50,2score per question ; 51-60, 1 score per question)11.Which of the following is not characteristic of globalization?A. National economies are turning into independent economic systems.B. Material culture is starting to look similar the world over.C. Perceived distance is shrinking due to advances in transportation and telecommunications.D. Barriers to cross-border trade and investment are declining.12.Which of the following is not an impediment(限制) that makes it difficult for firms to achieve the optimal dispersion（最优分散）of their productive activities to locations around the globe?A. Reduced transportation costs.B. Government regulations.C. Issues associated with economic and political risk.D. Barriers to foreign direct investment.13. Technological innovations have facilitated all of the following except:A. globalization of production.B. globalization of markets.C. creation of electronic global marketplaces.D. creation of absolutely homogeneous（均匀的）consumer markets.14.What is the total cumulative value of foreign investments best referred to as?A. Accumulation of foreign sharesB. Portfolio investmentsC. Stock of foreign direct investmentsD. Stock market investments15.If the critics of globalization are correct, all of the following things must be shown except:A. the share of national income received by labor, as opposed to the share received by the owners of capital should have declined in advanced nations.B. even though labor's share of the economic pie may have declined, living standards need not deteriorate if the size of the total pie has increased sufficiently to offset（抵消）the decline in labor's share.C. the decline in labor's share of national income must be due to moving production to low-wage countries, as opposed to improving production technology and productivity.D. economic growth in developed nations has offset the fall in unskilled workers' share of national income, raising their living standards.16. This theory, advanced by the 19th-century English economist David Ricardo, forms the intellectual basis of the modern argument for unrestricted free trade.A. Heckscher-OhlinB. MercantilismC. Comparative advantageD. Absolute advantage17. This theory explains the observed patterns of international trade by emphasizing the interplay between the proportions in which the factors of production are available in different countries and the proportions in which they are needed for producing particular goods.A. MercantilismB. Heckscher-OhlinC. Absolute advantageD. Comparative advantage18. Identify the incorrect statement pertaining to Raymond Vernon's product life-cycle theory.A. Early in their life cycle, most new products are produced in and exported from the country in which they were developed.B. As a new product becomes widely accepted internationally, production starts in other countries.C. A product in the early stage of the product life-cycle is imported by the country where it was innovated.D. A product may ultimately be exported back to the country of its original innovation.19.The theory of _____, developed by Michael Porter, focuses on the importance of country factors, in addition to factor endowments, such as domestic demand and domestic rivalry in explaining a nation's dominance in the production and export of particular products.A. new tradeB. absolute advantageC. comparative advantageD. national competitive advantage20.Identify the theory that can be interpreted as justifying some limited government intervention to support the development of certain export-oriented industries.A. Theory of national competitive advantageB. Heckscher-Ohlin theoryC. Theory of comparative advantageD. Theory of absolute advantage21. Mercantilism viewed trade as a(n):A. economic evil.B. zero-sum game.C. nonessential economic activity.D. threat to a government's independence.22.What is the basic message of the theory of comparative advantage?A. Countries are similar in their ability to produce goods efficientlyB. International trade is rarely beneficial to a countryC. Potential world production is greater with unrestricted free trade than it is with restricted tradeD. Trade is a zero-sum game23.According to the product life-cycle theory, the locus of global production initially switches from the U.S. to other advanced nations and then from those nations to developing countries. The consequence of this trend for the pattern of world trade is that over time the U.S.:A. becomes the sole producer of the product.B. switches from being an exporter of the product to being an importer of the product.C. switches from being an importer of the product to being an exporter of the product.D. becomes the sole consumer of the product.24._____ suggests that when nations trade, each nation may be able to specialize in producing a narrower range of products than it would in the absence of trade, and through trade, each nation can simultaneously increase the variety of goods available to its consumers and lower the costs of those goods.A. The product life-cycle theoryB. Porter's diamond of competitive advantageC. New trade theoryD. The theory of comparative advantage25. According to the new trade theorists, because early entrants are able to gain _____, the early entrants into an industry may get a lock on the world market that discourages subsequent entry.A. zero-sum advantagesB. highly skilled employeesC. process expertiseD. economies of scale26. A greenfield investment:A. is a form of FDI that involves the establishment of a new operation in a foreign country.B. involves a 7 percent stock in an acquired foreign business entity.C. involves a merger with a foreign business.D. occurs when a firm acquires another company in a foreign country.27. Historically, most FDI has been directed at the _____ nations of the world as firms based in advanced countries invested in:A. underdeveloped; underdeveloped countries.B. developed; underdeveloped countries.C. developed; each other's markets.D. underdeveloped; each other's markets.28.Identify the incorrect statement regarding the direction of FDI.A. Historically, most FDI has been directed at the developing nations of the world.B. During the 1980s and 1990s, the United States was often the favorite target for FDI inflows.C. The developed nations of the EU have received significant FDI inflows.D. Recent inflows into developing nations have been targeted at the emerging economies of South, East, and Southeast Asia.29. According to Knickerbocker:A. the firms that pioneer a product in their home markets undertake FDI to produce a product for consumption in a foreign market.B. when a firm that is part of an oligopolistic industry expands into a foreign market, other firms in the industry will be compelled to make similar investments.C. combining location-specific assets or resource endowments and the firm's own unique assets often requires FDI.D. impediments to the sale of know-how increase the profitability of FDI relative to licensing.30.When two or more enterprises encounter each other in different regional markets, national markets, or industries, there is:A. vertical integration.B. horizontal integration.C. multipoint competition.D. monopolistic competition.31.The product life cycle suggests that:A. often the same firms that pioneer a product in their home markets undertake FDI to produce a product for consumption in foreign markets.B. when a firm that is part of an oligopolistic industry expands into a foreign market, other firms in the industry will be compelled to make similar investments.C. combining location-specific assets or resource endowments and the firm's own unique assets often requires FDI.D. impediments to the sale of know-how increase the profitability of FDI relative to licensing.32.The _____ suggests that a firm will establish production facilities where foreign assets or resource endowments that are important to the firm are located.A. product life cycleB. strategic behavior theoryC. multipoint competition theoryD. eclectic paradigm33. Advantages that arise from using resource endowments or assets that are tied to a particular location and that a firm finds valuable to combine with its own unique assets are known as:A. location-specific advantages.B. resource-specific advantages.C. competitive advantages.D. directional advantages.34.John Dunning, a champion of the eclectic paradigm, argues that:A. the firms that pioneer a product in their home markets undertake FDI to produce a product for consumption in a foreign market.B. when a firm that is part of an oligopolistic industry expands into a foreign market, other firms in the industry will be compelled to make similar investments.C. combining location-specific assets or resource endowments and the firm's own unique assets often requires FDI.D. impediments to the sale of know-how increase the profitability of FDI relative to licensing.35.According to the _____ view of FDI, MNEs extract profits from the host country and take them to their home country, giving nothing of value to the host country in exchange.A. imperialistB. conservativeC. free marketD. radical36. Which of the following is not an impediment that makes it difficult for firms to achieve the optimal dispersion of their productive activities to locations around the globe?A. Reduced transportation costs.B. Government regulations.C. Issues associated with economic and political risk.D. Barriers to foreign direct investment.37.Michael Porter has argued that _____ and _____ are two basic strategies for creating value and attaining a competitive advantage in an industry.A. differentiation; price competitionB. economies of scale; diversification.C. low cost; differentiationD. efficiency; promotion38. The _____ was created in 1944 by 44 nations that met in Breton Woods, New Hampshire to promote economic development.A. World BankB. International Trade CenterC. World Trade OrganizationD. United Nations39. Identify the incorrect statement pertaining to the World Wide Web.A. It makes it much easier for buyers and sellers to find each other.B. Viewed globally, it is emerging as an equalizer.C. It rolls back all of the constraints of location, scale, and time zones.D. It allows businesses to expand their global presence at a lower cost than ever before.40. Technological innovations have facilitated all of the following except:A. globalization of production.B. globalization of markets.C. creation of electronic global marketplaces.D. creation of absolutely homogeneous consumer markets.41. What is the total cumulative value of foreign investments best referred to as?A. Accumulation of foreign sharesB. Portfolio investmentsC. Stock of foreign direct investmentsD. Stock market investments42. Identify the incorrect statement regarding the former Communist nations of Europe and Asia.A. The economies of most of the former Communist states are very strong and developed.B. Many of the former Communist nations of Europe and Asia share a commitment to free market economies.C. As a result of disturbing signs of growing unrest and totalitarian tendencies, the risks involved in doing business in these countries is very high.D. For about half a century these countries were essentially closed to Western international business.43.When a company "exports jobs" overseas, the company is:A. helping domestic workers by pushing up wage rates.B. increasing the demand of qualified domestic workers.C. taking advantage of lower wages in foreign markets.D. deceiving the supporters of globalization.44. Propagated in the 16th and 17th centuries, _____ advocated that countries should simultaneously encourage exports and discourage imports.A. ethnocentrismB. capitalismC. collectivismD. mercantilism45. Identify the incorrect statement pertaining to Raymond Vernon's product life-cycle theory.A. Early in their life cycle, most new products are produced in and exported from the country in which they were developed.B. As a new product becomes widely accepted internationally, production starts in other countries.C. A product in the early stage of the product life-cycle is imported by the country where it was innovated.D. A product may ultimately be exported back to the country of its original innovation.46. Identify the theory that can be interpreted as justifying some limited government intervention to support the development of certain export-oriented industries.A. Theory of national competitive advantageB. Heckscher-Ohlin theoryC. Theory of comparative advantageD. Theory of absolute advantage47. China, deliberately keeping its currency value low against the U.S. dollar in order to sell more goods to the United States, and thus amass a trade surplus and foreign exchange reserves, is viewed by critics as following a:A. zero-sum game.B. neo-mercantilist policy.C. positive-sum game.D. free trade policy.48. A basic tenet of Ricardo's theory is that:A. consumers in those countries with an absolute advantage in the production of all goods might derive no benefits from international trade.B. consumers in all nations can consume more if there are no restrictions on trade.C. restrictions on trade help consumers in countries that lack an absolute advantage in the production of a particular good.D. trade is a zero-sum game.49. According to the _____ model, when a rich country enters into a free trade agreement with a poor country that rapidly experiences dynamic gains, the rich country is likely to not have net gains.A. absolute advantageB. mercantilistC. Heckscher-OhlinD. Samuelson50. According to the new trade theorists, because early entrants are able to gain _____, the early entrants into an industry may get a lock on the world market that discourages subsequent entry.A. zero-sum advantagesB. highly skilled employeesC. process expertiseD. economies of scale51. A greenfield investment:A. is a form of FDI that involves the establishment of a new operation in a foreign country.B. involves a 7 percent stock in an acquired foreign business entity.C. involves a merger with a foreign business.D. occurs when a firm acquires another company in a foreign country.52. If General Electric, a U.S. based corporation, purchased a 50 percent interest in a company in Italy, that purchase would be an example of a(n):A. minority acquisition.B. outright stake.C. majority acquisition.D. greenfield investment.53. FDI has been rising for all of the following reasons except:A. the globalization of the world economy.B. the general increase in trade barriers over the past 30 years.C. firms are trying to circumvent trade barriers.D. there is a shift toward democratic political institutions and free market economies.54. Historically, most FDI has been directed at the _____ nations of the world as firms based in advanced countries invested in:A. underdeveloped; underdeveloped countries.B. developed; underdeveloped countries.C. developed; each other's markets.D. underdeveloped; each other's markets.55. Identify the incorrect statement regarding the direction of FDI.A. Historically, most FDI has been directed at the developing nations of the world.B. During the 1980s and 1990s, the United States was often the favorite target for FDI inflows.C. The developed nations of the EU have received significant FDI inflows.D. Recent inflows into developing nations have been targeted at the emerging economies of South, East, and Southeast Asia.56. The total amount of capital invested in factories, stores, office buildings, and the like is summarized by:A. gross fixed capital formation.B. total investment capital.C. total tangible investment.D. gross depreciable investments.57. Most cross-border investment is:A. in the form of greenfield investments.B. made via mergers and acquisitions.C. between American and Japanese companies.D. involved in building new facilities.58. The rise in FDI in the services sector is a result of all of the following except:A. the general move in many developed countries away from manufacturing and toward services.B. accelerating regulations of services.C. many services cannot be traded internationally.D. many countries have liberalized their regimes governing FDI in services.59.When two or more enterprises encounter each other in different regional markets, national markets, or industries, there is:A. vertical integration.B. horizontal integration.C. multipoint competition.D. monopolistic competition.60.The _____ suggests that a firm will establish production facilities where foreign assets or resource endowments that are important to the firm are located.A. product life cycleB. strategic behavior theoryC. multipoint competition theoryD. eclectic paradigm11。
（完整版）BEC期末试卷
（完整版）BEC期末试卷课程B E C商务英语考试形式闭卷（90）分钟考试⽇期阅卷教师得班级姓名学号Part 1 (12%)●Look at questions 1 – 12.●In each question, which sentence is correct?●For each question, mark one letter (A, B or C) on the Answer Sheet.1.LucyJane rang. Her train’s been cancelled. She says the meeting should go ahead without her. SandraJane telephoned to sayA.she will be late for the meeting.B.the meeting should begin at an earlier time.C.it is not possible for her to attend the meeting.2.To: Sales staffFrom: Helena McCarthyMonday’s sales meeting is now postponed. You will receive further information abouta new date and venue on Wednesday.What has Helena done?A.delayed a meetingB.arranged a meeting for Monday.C.announced a new date for a meeting.3.NOTICEIn which department is Jane Crew working at the moment?A. SalesB. MarketingC. Administration4.Export documentation may be required for non-EU destinations.Packages sent outside the EUA.must be documents only.B.will need special documents.C.might need special documents.5.Mrs. Rothe called –she’s unavailable for the meeting tomorrow.Mrs. Rothe willA.be late for the meeting tomorrow.B.take part in the meeting tomorrow.C.not be at the meeting tomorrow.6.Due to circumstances beyond our control, the conference will be postponed.A.The conference will take place as planned.B.The conference will not take place.C.The conference will take place at a later date.7.To: PRODUCTION MANAGERThere are complaints from customers that goods are arriving damaged. Please check the packaging is satisfactory. The Production Manager must find outA.who is packing the goods.B.which goods are damaged.C.how the goods are packed.8.Staff who wish to attend the dinnerA.are allowed to invite only one person each.B.must book today if they want to invite a friend.C.have to pay $100 each for themselves and their partner.9.Delegates are asked to check out by 10:30am.The delegates should leave their roomsA. before half past ten.B. at ten thirty.C. earlier than half past eleven.10.Delays expected on commuter train servicesA.People traveling to work by train may be late.B.There are problems with high speed trains.C.Due to problems, all trains will be late.11.Special offer! Limited period only.0% commission on foreign currency exchange./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission is charged on some foreign currencies only.B.Customers can change limited amounts of money without paying commission.C.At present there is no charge for changing foreign money.12.Transport papers must include an approximate value of the shipment.The transport documents have to showA.how much the shipment is worth.B.the delivery charges for the shipment.C. a list of what is in the shipment.Part 2 (5%)●Look at the list below. It shows departments in a company.●For questions 13-17, choose the department (A-H) each person should contact.●For each question, mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.13.Victor Morrison wants to order new furniture for the Human Resources departments.14.Martin Bright needs help in installing software designed to simplify accounting procedures.15.Sarah Wilde, a laboratory worker, wants to find out about forthcoming training courses.16.Tony Waites, from Sales, wants to discuss how his client’s complaints abou t a faulty product havebeen dealt with.17.Elizabeth Swift, who works in Advertising, has a question about her last salary.Part 3 (5%)●Look at the bar charts below. They show the number of people employed in eight different companies (A-H) in England and Germany between 2000 and 2002.●Which bar chart does each sentence (18-22) describe?●For each sentence, mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once.20002001 2002 2000 2001 2002200020012002 2000 2001 200225E 25 F20202000 2001 2002 2000 2001 200218. The number of employees in Germany fluctuated between 2000 and 2002, whereas England saw asteady increase in staff numbers over the same period.19. Between 2000 and 2001 both countries had similar numbers of employees, but by 2002 numbers inEngland had fallen to half as many as in Germany.20. Employee numbers in Germany decreased steadily between 2000 and 2002, unlike in England,where the number of staff dropped slightly in 2001 before doubling.21. Although Germany had more employees than England in 2000 and 2001, by 2002 staff numbers in England had risen to the same level as in Germany.22. Although employee numbers in both countries increased over the three years, there were twice as many employees in Germany as in England by 2002.Part 4 (7%)● Read the newspaper article below about a hotel.● Are sentences 23-29 “Right” or “Wrong”? If there is not enough information, choose “Doesn’t say”.● For each sentence 23-29, mark one letter (A, B or C) on your Answer Sheet.23.The hotel has won two awards recently.A. RightB. WrongC. Doesn’t say24.The Hotel Grand is part of a national chain of hotels.A. RightB. WrongC. Doesn’t say25.The journey from the airport to the hotel takes under 30 minutes.A. RightB. WrongC. Doesn’t say26.The health center in the hotel has a new swimming pool.A. RightB. WrongC. Doesn’t say27.The Hotel Grand is very cl ose to the city’s main museum.A. RightB. WrongC. Doesn’t say28.Over half of the hotel guestrooms have their own balcony.A. RightB. WrongC. Doesn’t say29.The Hotel Grand has recently changed ownership.A. RightB. WrongC. Doesn’t sayPart 5 (7%)Match the following words with the correct meaning. For each word, mark the correct letter A-E./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission A) does not worry about things being difficult/doc/7777074f571810a6f524ccbff121dd36a22dc44f.html zy B) person who buys and sell things for other people32.confident C) always arrives on time33.broker D) money paid to a salesperson for every sale he makes34.punctual E) does not work very hard35.experienced F) does everything very well36.capable G) has done the job for many yearsPart 6 (8%)Choose the word that is different from others in the same group.37. A) distribution B) dispatch C) distance D) delivery38. A) petrol B) fuel C) gasoline D) gallon39. A) schedule B) process C) plan D) organize40. A) wrap B) box C) package D) weigh41. A) install B) label C) fit D) load42. A) procedure B) budget C) costing D) figures43. A) invoice B) permit C) licence D) visa44. A) discountB) sale C) offer D) refundPart 7 (12%)●Read the article below about attending job interviews.●Choose the correct word to fill each gap from A, B or C.●For each question (45-56), mark one letter (A, B or C) on your Answer Sheet.45. A. be B. are C. is46. A. Any B. That C. Some47. A. which B. whose C. who48. A. fetch B. carry C. bring49. A. need B. ought C. could50. A. Despite B. Although C. But51. A. least B. little C. less52. A. longer B. further C. more53. A. What B. How C. Why54. A. try B. tried C. tries55. A. these B. this C. one56. A. nor B. not C. neverPart 8 (5%)●Read the email and the note below and complete the form.●Write a word or phrase or a number on lines 57-61 on your Answer Sheet.Mary,Could you book a room for the market research seminar in my name and let me have a copy of the form?We usually have an oval table. We’ll bring our own laptop, but to display the figures we’ll need a large screen.Call me if there’s any problem.RogerP.S. Don’t forget to ask for parking spaces!Room BookingsBOOKING REQUESTED BY: (57) ........................... D epartment NAME OF CONTACT: (58) ……………………………………DATE(S): 5-6 DecemberNUMBER OF PEOPLE: 9FURNITURE REQUIRED: (59) ……………………………………. EQUIPMENT REQUIRED: (60)……………………………………OTHER REQUESTS: (61) ……………………………………Part 9 (25%)●Complete the following sentences 62-86 with the correct option.●Mark one letter (A, B or C) on your Answer Sheet.a)starts b) takes off c) departs63.There were about 150 at this year’s conference.a)delegates b) invitations c) hosts64.Order some more A4 paper from the office department, will you?a)supplies b) support c) ordering65.Thank you very much for the to speak at your conference.a)invitation b) introduction c) instruction66.The chairman gave an excellent opening .a)show b) chat c) speech67.Could you just quickly this form while you wait, please?a)label b) write c) fill in68.She seemed very in the interview – very sure of herself.a)anxious b) careless c) confident69.We have regular health and safety training to help accidents.a)process b) protect c) prevent70.Make sure you get the customer’s address and .a)zip code b) postage c) direction71.It’s important we recruit someone with the right for the job.a)qualifications b) certificates c) studies72.Their interest on loans are very low at the moment.a)rates b) terms c) policies73.They’ve had to a lot of money from the bank this year.a)lend b) borrow c) credit74.I’d like to apply for the advertised in the FT last Wednesday.a)vacancy b) prospect c) application76.This computer’s very slow because it’s old and it hasn’t got much .a)hardware b) technology c) memory77.Some countries charge high import to protect domestic industry.a)fines b) duties c) fees78.The higher fuel costs will start to reduce our soon.a)prices b) margins c) schedules79.We’ll need to get an import before we’re allowed to sell there.a)acceptance b) visa c) license80.The new cooker’s in the warehouse right now, ready for next week.a)preparation b) production c) installation81.The bank said there weren’t enough in the account.a)deposits b) contents c) funds82.I spent the whole trade fair on our .a)stand b) show c) display83.Michael always wears a and tie when he travels on business.a)skirt b) blouse c) shirt84.It’s completely so customers will be able to use it anywhere.a)light b) portable c) compact85.I need a room with a telephone socket to my modem into.a)attach b) plug c) connect86.The UK conference is held at the same every year.a)stand b) venue c) bookingPart 10 Writing (14%)You are Daniel Black. You have organized a marketing conference for your company at the Karolin Conference Center, Prague.●Write a memo to the delegates:Saying where the conference will beSaying when the conference will beAsking everyone to confirm if they can attend.●Write 30-40 words.(On your Answer Sheet)。
14春剑桥U1-U5试题A
《剑桥商务英语教程》期末试题(A)班级：14春商英1、2、3班形式：闭卷 总分： 100分 时间： 60分钟 Ⅰ、Vocabulary & Language in use 词汇与运用(50%)A. Match the jobs in the box to the pictures. （20%）sales manager、secretary、 lawyer 、accountant、receptionist 、typist 、supervisor 、 doctor 、engineer 、 Marketing manager 1. 2. 3.___________________ ____________________ __________________ 4. 5. 6.__________________ ___________________ ___________________7. 8.________________________ ________________________班级：_________________ 学号：_________________ 姓名：_________________……………………………………装订线…………………………………………………装订线……………………………………………………………9. 10.______________________ __________________________Now write sentences about the people by using the correct structure like: He’s a(n) ... . / She’s a(n) ... . / They’re ... .1.___________________________________________________________2.___________________________________________________________3.___________________________________________________________4.___________________________________________________________5.___________________________________________________________6.___________________________________________________________7.___________________________________________________________8.___________________________________________________________9.___________________________________________________________10.__________________________________________________________ B．Match the types of business in the box to the pictures. （9%）electronics、motor vehicles、banking、chemicals 、airline、travel and tourism、catering、energy、telecommunications 、1. 2. 3._________________ _________________ __________________ 4. 5. 6._________________ _________________ ___________________ 7. 8. 9.________________ _________________ _________________ C．Match the department to its Chinese meanings.（11%）1. Marketing A. 生产部2. After-sales B. 采购部3. Accounts C. 市场营销部4. R & D D. 销售部5. Dispatch E. 人事部6. Personnel F. 接待部7. Sales G. 售后服务部8. Production H. 饭堂/ 餐厅9. Reception I. 运输部10. Purchasing J. 产品研究与开发部11. Canteen K. 财务部D．Complete the following sentences by using the correct department from Part C.（10%）1. ______________ advertises and markets products.2. ______________ deals with employees.3. ______________ develops new products.4. ______________ organizes payment.5. ______________ makes goods in the factory.6. ______________ s ells the company’s products.7. ______________ buys goods for the company.8. ______________ sends goods to customers.9. ______________ helps customers with problems.10. _____________ receives guests and visitors.II．Grammar 语法（20%）A. Complete these sentences with the correct form of the verb in brackets. (10%) Passage 1:Robert and I _______(work) (1) for Microsoft. Robert __________ ( be) (2) a marketing assistant and I __________ (be) (3) a Sales clerk. He__________ (work) (4) in Marketing and I _________ (work) (5) in Sales.Passage 2:Microsoft ________ (be)(6) an American company. The headquarters __________ (be) (7)in San Francisco, but we ________ (have)(8)subsidiaries in Brazil and France. Microsoft is in the line of Computer. It __________(produce) (9) computers. Its main markets are in Europe, but it also _________ (export)(10)to the Asia and South America.plete these sentences with the correct preposition (at, in or on) (10%)1. He’s _______ vocation.2. I’m afraid she’s _______ a meeting.3. The Personnel is _______ the fourth floor.4. She’s _______ lunch.5. My boss is ________ business trip to Beijing.6. Peter’s _________ Head Office.7. Ms Taylor is ________ Shanghai.8. Tom’s _________ home now.9. Jane’s _________ London.10. Mr. Harris is not here, he’s _________ the warehouse.Ⅲ、Language in use (20%)Match the sentences to a suitable response.( ) 1. Are you a student? A. No, it doesn’t.( ) 2. Does your company produce cars? B. Thank you. You too.( ) 3. Pleased to meet you. C. I’m a Sales manager.( ) 4. Have a nice weekend. D. Yes, I am .( ) 5. What do you do? E. Pleased to meet you too.( ) 6. Who do you work for? F. Soft drinks.( ) 7. How do you do? G. Yes, I do.( ) 8. Could you put me through to Peter? H. AT & T.( ) 9. Do you have an e-mail address? I. How do you do?( ) 10. What does Coca-Cola make? J. Yes, hold on, please.Ⅳ. Conversations 对话(10%)Complete the following dialog with the proper word.A: Good morning, ABC Software.B: This is Gina Lee from Microsoft. I’d like to (1)_________ to Tom Hans.A: Er, hold (2)______, please.C: Tom Speaking.B: Hello, Mr. Hans. This is Gina Lee (3)______ Microsoft. I called last week about the computer systems for our office.C: Sorry, can you (4) ________ your name, please?B: Yes, Gina Lee.C: Sorry, could you (5)_______ that, please?B: Yes, G-I-N-A, Gina. L-E-E, Lee. From Microsoft. I called last week about the computer systems for our office.C: Oh, yes, I remember…《剑桥商务英语教程》期末试题(A)参考答案班级：14春商英1、2、3班章节：Unit 1 - Unit 5总分： 100分时间： 60分钟Ⅰ、Vocabulary & Language in use 词汇与运用(50%)A. 单词每题1分，句子每题1分，共20分1．accountant 2. Marketing manager 3. receptionist4. typist5. Sales manager6. secretary7. supervisor 8. doctor 9. engineer 10. lawyersWrite sentences：1. She’s an accountant.2. He’s a Marketing manager.3. He’s a receptionist.4. She’s a typist.5. She’s a Sales manager.6. She’s a secretary.7. She’s a supervisor.8. H e’s a doctor.9. He’s a n engineer.10. They’re lawyers.B. 每题1分，共9分1．chemicals 2. energy 3. catering4. telecommunications5. electronics6. travel and tourism7. banking 8. airline 9. motor vehiclesC. 每题1分，共11分1. C2. G3. K4. J5. I6. E7. D8. A9. F 10.B 11.HD．每题1分，共10分1. Marketing2. Personnel3. R & D4. Accountant5. Production6. Sales7. Purchasing8. Dispatch9. After-sales 10. Reception Ⅱ、Grammar 语法（20%）A.每题1分，共10分(1) work (2) is (3) am (4) works (5) work(6) is (7) are (8) have (9) products (10) exportsB. 每题1分，共10分1. on2. at3. on4. at5. on6. at7. in8. at9. in 10. at/inⅢ、Language in use (20%) 每题2分，共20分1. D2. A3. E4. B5. C6. H7. I8. J9. G 10. FⅣ. Conversations 对话(10%) 每题2分，共10分1.speak2. on3. from4.repeat5. spell《剑桥商务英语教程》期末试题(A)评分标准班级：14春商英1、2、3班Ⅰ、Vocabulary & Language in use 词汇与运用(50%)A. 单词每题1分，句子每题2分，共30分Write sentences：句子主语即代词和不定冠词各1分B. 每题1分，共9分C. 每题1分，共11分Ⅱ、Grammar 语法（20%）A.每题1分，共10分。
17-18-2《剑桥商务英语》期末试卷(A)(适用班级：171商务英语)
上海石化工业学校 2017-2018学年第二学期《剑桥商务英语》期末考试卷(A)（适用班级：171商务英语班）第一部分：Vocabulary and Grammar （30分）第一节：单项选择（15分）从A、B、C、D四个选项中，选出可以填入空白处的最佳选项．1. We were so proud __________ winning 38 gold medals at the 2012 London Olympic Games.A. inB. ofC. withD. for2. The food smelt so __________ that nobody in the restaurant wanted more.A. deliciousB. wellC. badD. badly3. We are so glad to see that Shanghai is developing __________ these years than ever before.A. quicklyB. more quicklyC. less quicklyD. the most quickly4. My grandparents are old, __________ they still work in the fields every day.A. orB. soC. butD. and5. It is seven o’clock. You will be late for school__________ you get up right now.A. unlessB. untilC. whenD. though6. I _________ the poor little rabbit, but I didn’t have any right drugs with me at that moment.A. could have savedB. had savedC. could saveD. saved7. Each means _________ to solve the problem, but none is effective.A. has been tried outB. have been tried outC. will be tried outD. are tried out8. You can never imagine what great trouble I have _________ this marble in my house.A. foundB. for findingC. findingD. to find9. interesting sound effect the film has got!A) What B) How C) What a D) What an10. Don’t worry about our Chinese teacher. He soon.A) is returning B) returns C) will return D) would return11. Please tell Joan this good news as soon as she back.A) comes B) will come C) came D) has come第 1 页共8 页12. Twenty-eight teachers and students in an American school in December, 2012.A) kill B) killed C) are killed D) were killed13. The weather report says it won’t rain this afternoon, so you take an umbrella with you.A) shouldn’t B) mustn’t C) can’t D) needn’t14. The most important thing for us Grade Nine students now is hard asmuch as possible.A) work B) to work C) working D) worked15. Yesterday I kept for Amy at the bus stop for a long time.A) wait B) waited C) waiting D) to wait第二节：填空（15分）A Complete the following passage with the words or phrases in the box. Each word can only be used once.（将下列单词或词组的序号填入空格。
BEC剑桥商务英语期末复习资料
Unit11.electric 激动的，刺激的2.throw/cast new light on…提供线索、情况，帮助弄清楚4.赠票Complimentary ticket5.交易会将延期一周左右开幕。
The trade fair will be put back a week or so.请尽快回复我的电话。
Please get back to me asap.6.sole: being the only one; only 唯一的eg: Practice is the sole criterion of truth.Unit21.sole: being the only one; only 唯一的eg: Practice is the sole criterion of truth.2.alike: in the same or a similar manner adj/adv相似的/一样地eg: They are much alike in character.3.evolve/evolution: develop gradually逐步发展evolve into:发展成；evolve from:由...进化/发展eg: It evolved into a big company.Popular music evolved from folk songs.4.interior design: indoor design and decoration室内装修5.dine: give dinner to; host for dinner 进餐，宴请6.semi-private 半私人的/半私有的7.mezzanine：intermediate floor just above the ground floor中间层/夹楼8.catering requipment: requirement of providing food and services用餐要求cater for: to provide food, services, etc 供9.spare:save or relieve from an experience or action节省，省去10.chit-chat: informal chat/conversationUnit31．Inflow: all the money coming into the company2．Outflow: all the money going out of the company3．over-tradingto figure out a quicker way ofturning those sales into cashmarginsTurnoverTo finance贸易透支找到销售变现(把销售额变成现金)的快捷方法利差,毛利营业额融资，筹措.return 赢利，利益，汇报，报告business returns营业收入annual returns年度报告small profits and quick returns薄力多销publicity宣传，宣扬；公开；广告；关注；名声bonus points (消费）积分loyalty scheme忠实（顾客）奖励计划brand loyalty顾客对品牌的忠诚air miles=air mails awards里程奖remainder 剩余物a shortage of cash 现金短缺average monthly turnover 平均月营业额financing cost 融资成本cash on delivery 货到付款pay in 3 installments 分期付款（三次）margin 利润order books 订货本penalty 处罚/罚金CF from operating activities经营活动产生的现金流量CF from investing activities投资活动产生的现金流量CF from financing activities筹资活动产生的现金流量Capital expenditure 资本开支Depreciation 折旧(sales) turnover营业额early settlement discount 提前付款折扣labor cost 劳动力成本Credit sales赊帐销售Collection policy/collection period 收款期Tighten credit policy 收紧赊帐Loosen credit policy 放宽赊帐Cash receipt 现金收讫Cash disbursement 现金支出Day-to-day operation 日常营运credit terms 信用期限outstanding 剩余的outstanding balance 剩余金额Sporty 轻便的,运动型的Extra 额外费用Advert 广告，宣传Monthly service contract包月Different tarrifs at different times of the day不同时段的收费One-year all inclusive package包年套餐Kitchen appliances 厨房家电Ozone layer 臭氧层CFC chlorofluorocarbon 含氯氟Make 品牌;型;样式 a well-known makeenvironmental-friendliness user-friendlinessown-label clothingcut-priceretail food market mortgagesavings accountestate agent 对环境无害用户使用方便贴自己品牌的服装削价的食品零售市场(住房)按揭，抵押储蓄帐户房产商bonus pointsloyalty schemebrand loyaltyair miles=air mails awards vouchertarget customer customer-focused （消费）积分忠实（顾客）奖励计划顾客对品牌的忠诚里程奖优惠奖券销售对象，目标客户以顾客为中心的No-claims discount = no-claims bonus无索赔折扣/奖金:An amount subtracted from the money paid to an insurance company, because no claims have been made for a particular period.Within days:don’t need to wait for a very long time 几天内Fixed rate固定利率Reward points 奖励积分Cover 给...上保险。
商务英语期末考试-FinalExam
商务英语期末考试-FinalExamFinal ExamQuestions:1.Can you tell me a little about yourself? (00:15)This question seems simple, but many people fail to prepare for it. DON”T give your complete employment (or personal) history. Instead give a pitch (sell yourself)—one that’s short and compelling and that shows exactly why you’re the right person for the job.Part A: Tips to AnswerTip 1:Don’t just give your life story, the truth is the interviewe r isn’t interested in it.Unless you are specifically asked to give your life story, only talk about your currentsituation, career, and education.Tip 2:Don’t give your interviewer your complet e personal or employment history.You want to sell yourself. Give an answer that is compelling and short that showswhy you are the perfect person for this job.Tip 3: Keep your answers short and sweet. Stay on topic and don’t talk about personal likes, hobbies or any dislikes.Tip 4: Begin with 2 or 3 specific experiences or accomplishments that you want your interviewer to know about, then finish by talking about how your prior experiences have prepared you for this certain role.Tip 5: To answer this, talk about what you have done in order to prepare yourself to be the best for this job. Use one or two examples to back it up and then ask if theywant more details. If they do want, then give them plenty examples of yourexperience and background.Tip 6: Connect your experience with why you have applied for this job opportunity.Tip 7: Only give positive statements, sell your experiences and skills as a benefit.Part B: Steps to AnswerStep 1: Introduce briefly about yourself: name, age, education, major subject, education ranking.Step 2: Present the experience you get when working in the most recent 2-3 companies (or from university study, if you have no work experience), and what arethe benefits of that experience for the new job.Step 3: Demonstrate the skills and qualities that can meet the requirements of employers. DO NOT think that employers will know what qualities you have that fitthe job, you should tell your employer what qualities you have that they are lookingfor.Step 4: Tell the employer why you are applying for this company.Step 5: Interview the employer by asking them any information that you are interested in knowing about the job. This allows an employer to know you are reallyinterested in this job.2.What do you like to do outside of work?Interviewers ask personal questions in an interview to see if candidates will fit in with the culture [and] give them the opportunity to open up and display their personality, too. Inother words, if someone asks about your hobbies outside of work, it’s totally OK to open up and share what really makes you tick. (Keep it professional, though: Saying you liketo have a few beers at the local hot spot on Saturday night is fine. Telling them thatMonday is usually a rough day for you because you’re always hungover is not.) Be smart in what you tell an interviewer because it may decide whether you will be hired or not.3.Tell me about a problem you have solved? (33:14)Your answer needs to be resourceful and show that you have the ability to solve problems and that you have good decision making skills. Keep it short and simple, but explain how you approached the issue.Steps to Answer:Step 1: Think back to a time you had an issue.Step 2: Describe the issue, what the outcome was expected to be, and the solutions that were available.Step 3: Discuss the people you had to work with, and how they worked together in order to solve the problem as expected.Possible Questions:1.What do you consider to be your weaknesses? (05:16)2.What are your greatest professional strengths? (07:57)3.Where do you see yourself being in 3 to 5 years from now? (10:07)4.What do you know about this organization? (15:08)5.Why do you want this job? (17:05)6.What is the biggest mistake you have ever made? (29:53)7.What has been your greatest achievement? (35:10)8.Tell me about any issues you’ve had with a previous boss? (36:35)9.Would you rather work for money or job satisfaction? (39:21)10.Has anything ever irritated you about people you’ve worked with? (40:20)11.How are you when you’re working under pressure? (42:21)12.What is your biggest failure? (43:56)13.How would your boss and co-workers describe you? (45:37)14.What sort of person do you not like to work with? (47:16)Top 17 Job Interview Tips—(start video from 48:58)。
商务英语期末考试
2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）PART ONE (10)Read this text about electrical power in Canada.Choose the best sentence from the list A-I to fill each of the blanks.For each blank (1-5) mark one letter (A-I) on your Answer Sheet.De not mark any letter twice.One answer has been given as an example.ELECTRICITY : WEALTH , MONEY , POWERCanadian industries have prospered for more than a century on the country's abundance of cheap, reliable electrical power...example...In fact, Canada consumes more electricity on a per person basis than any country except for Norway...1... Electricity is a significant source of export income for Canada...2...But in the 1970s, Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable.In 1985, exports of Canadian electrical power reached 1,400 million US dollars electricity exports account for more than 60% of Canada's balance of trade.Domestically, Canada continues to generate electrical power, primarily from water ...4...Exports of electricity are now subject to forces far beyond the control of utility managers...5...Example: BA. Besides, electricity from coal and nuclear is 50/00 to 75/00 cheaper than many other industrial nations.B. Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining.C. It also ranks among the top three electricity producers in the world, behind the U. S. and Russia.D. Next to electricity, Canadian paper exports came to 900 million US dollars every year in the 1960s.E. Two large nuclear power plants began to generate electricity.F. Since then, electricity' exports have declined but they have continued to exceed 700 million US dollars.G. Environmental and trade policies all influence electrical production and trade.H. Canada and the U. S. imported and exported power in almost equal measures after 1901.I. therefore, the Canadian government has little influence on these forces.PART TWO (20)Questions 6-13Read this text about south Korea's economic development, and answer the questions that follow.The Koreans see the Seoul Olympics as a chance to show their rapid progress. The Tokyo Olympic Games in 1964 served the same purpose for a developing Japan. Within 13 years, according to a detailed development plan, Korea is determined to be among the world's ten largest trading nations, up from the 13th now.1. Much of the economy's development in recent years comes from what Korean leaders call the three blessings-lower oil prices, lower world wide interest rates, and a currency that is weak against the Japanese yen. The Korean won is closely2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）most important. When its value drops against the Japanese yen, the Korean won went down too. Since September 1985 the won has decreased about 40% against the yen, giving Korea a huge advantage over Japan in the U.S. market.2. The Koreans made good use of this advantage, pouring 40% of their exports into America. When the U.S. responded with tough protectionism talk, they pretended to be surprised and angry. The Koreans still see themselves as relatively poor dependents of the U.S. and take American protectionism as betrayal by a big brother. They are right. The Korean economy is only 6% of Japan's. Tall buildings in Seoul resemble those in Tokyo, but the Korean capital is full of narrow streets and poor houses like a village. In the countryside some 20% of home lack running water. Moreover, Korea has a heavy defense burden as well as that big foreign debt.3. And Korea has suffered set tacks before. In the 1970s the government supported heavy industry, creating some big enterprises. The Treasury Ministry is still quietly supporting some ill shipping and overseas companies. Meanwhile the government does not know how to set up wining industries.4. the Koreans are also quick to point out that their 7.1 billion trade surplus with the U.S. is just 4% of the total American trade deficit. Japan account for 35%. In the U. S. the Koreans are competing with Japanese not American. They complain that U. S. protectionism punishes them for Americans' lazy work habits and drug abuse. They say the union rules have ruined U. S. competitiveness.Questions 6-9For questions 6-9, choose the correct title for each paragraph for the box below.For each paragraph (l-4) mark one letter (A-G) on your Answer Sheet.De not mark any letter twice.6. Paragraph 1 ...7. Paragraph 2 ...8. Paragraph 3 ...9. Paragraph 4 ...A. Economy's developmentB. Lessons from the pastC. Korean products in U. S. marketD. Exports into AmericaE. Favourable economic backgroundF. Trade surplusG. Disadvantageous factorsQuestions 10- 13Using the information in the text, complete each sentence 10-13, with a phrase from the List below (A-G) .For each sentence (10-13) mark one letter (A-G) on your Answer Sheet.2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）Do not mark any letter twice.10. For the Japanese, the Tokyo Olympic Games was regarded...11. the Koreans think of the U. S. protectionism...12. the recent economic development of south Korea is due...13. the Japanese trade surplus accounts...A. to have three advantages.B. among the ten biggest countries in foreign trade.C. for thirty-five percent of the total American trade deficit.D. as an exhibition of rapid economic growth.E. against the Japanese currency.F. of narrow streets and poor houses.G. as cheating a little brother.PART THREE (10)Complete the sentences about business crises using the words in the box.fight collapsed damaged cost hit14. Share prices last night following the US political crisis.15. The retail sector was hard when interest rates went up against this month.16. Enron’s reputation was after the allegations of financial malpractice.17. The salmonella incident the poultry industry millions in lost sales.18. UK banks will back after online fraud chaos.PART FOUR (20)Questions 19-38Read this news.Choose the best word to fil1 each gap.For each question (19-39) mark one letter (A ,B ,C or D) on your Answer Sheet.Children find meanings in their old family tales.When Stephen Guyer’s three children were growing up, he told th em stories about bow his grandfather, a banker, 19 all in the 1930s, but did not lose sight of what he valued most. In one of the darkest times 20 his strong-minded grandfather was nearly 21 , he loaded his family into the car and 22 them to see family members in Canada with a 23 ,“there are more important thins in life than money. ”The 24 took on a new meaning recently when Mr. Guyer downsized to a 25 house from a more expensive and comfortable one. He was 26 that his children ,a daughter, 15, and twins, 22, would be upset. To his surprise, they weren’t 27 , their reaction echoed （共鸣）their great-grandfather’s. What they 28 was how warm the people were2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）in the house and how 29 of their heart was accessible.Many parents are finding family stories have surprising power to help children 30 hard times. Storytelling expects say the phenomenon reflects a growing 31 in telling tales, evidenced by a rise in a storytelling events and festivals.A university 32 of 65 families w ith children aged from 14 to 16 found kids’ ability to 33 parents’ stories was linked to a lower rate of anger and anxiety.The 34 is telling the stories in a way children can 35 . We’re not talking here about the kind of story that 36 , “When I was a kid, I walked to school every day uphill both ways, barefoot in the snow. ” Instead, we should choose a story suited to the child’s 37 , and make eye contact （接触）to create “a personal experience”,. We don’t have to tell children 38 they should t ake from the story and what the moral is . ”19. A. missed B. lost C. forgot D. ignored20. A. when B. while C. how D. why21. A. friendless B. worthless C. penniless D. homeless22. A fetched B. allowed C. expected D. took23. A. hope B. promise C. suggestion D. belief24. A. tale B. agreement C. arrangement D. report25. A. large B. small C. new D. grand26. A. surprised B. annoyed C. disappointed D. worried27. A. Therefore B. Besides C. Instead D. Otherwise28. A. talked about B. cared about C. wrote about D. heard about29. A. much B. many C. little D. few30. A. beyond B. over C. behind D. through31. A. argument B. skill C. interest D. anxiety32. A. study B. design C. committee D. staff33. A. provide B. retell C. support D. refuse34. A. trouble B. gift C. fact D. trick35. A. perform B. write C. hear D. question36. A. means B. ends C. begins D. proves37. A. needs B. activities C. judgments D. habits38. A. that B. what C. which D. whomPART FIVE (40)One of your important customers and his client suffered food poisoning at your restaurant recently. They write a letter of complaint. Now you need to write a letter of apology from the restaurant management, including the information below. Apologize for the poor service2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）Accept full responsibilityOffer a complementary dinner for two。
剑桥商务英语备考攻略
剑桥商务英语备考攻略剑桥商务英语（Business English Test，BEC）是由剑桥大学考试委员会推出的一项全球通用的商务英语考试。
下面是剑桥商务英语备考攻略的一些建议：1. 熟悉考试内容：了解考试的考点、考查内容和题型。
熟悉每个部分的要求和答题技巧，例如阅读理解、写作和口语等部分。
2. 多做模拟试题：通过做剑桥商务英语的模拟试题来熟悉题型和考试要求，提高答题速度和准确性。
3. 背诵常用词汇和短语：掌握商务英语的基础词汇和常用短语，可以通过背诵和使用商务英语词汇书籍或APP来提高词汇量。
4. 阅读商务英语材料：阅读商务英语材料可以帮助你提高阅读理解和写作能力。
可以阅读商业报纸、商务杂志和商务英语教材等。
5. 练习听力：听力是剑桥商务英语考试的一个重要部分。
可以通过听商务英语录音、BBC商务节目以及商务英语教材的听力部分来提高听力能力。
6. 练习口语：口语是剑桥商务英语考试的一个重要部分。
可以通过与他人练习商务英语对话、模拟商务场景并进行口语训练来提高口语表达能力。
7. 注重写作能力：剑桥商务英语考试需要写作一篇报告或一封信件，因此写作能力很重要。
可以通过写作练习和参考商务英语写作范例来提高写作水平。
8. 提前备考：提前备考可以给足够的时间来准备考试，可以提前安排复习计划，分配每天的学习时间，保证全面复习。
9. 查找学习资源：寻找相关的学习资源，例如官方发布的考试指南、备考书籍、教学视频和模拟试题等，可以帮助提高备考效率。
10. 注意时间管理：在考试中要注意时间的控制，合理安排时间，注意答题时间和顺序。
综上所述，剑桥商务英语备考攻略包括熟悉考试内容、多做模拟试题、背诵常用词汇和短语、阅读商务英语材料、练习听力、练习口语、注重写作能力、提前备考、查找学习资源和注意时间管理等方面。
通过系统的备考准备，可以提高剑桥商务英语考试的通过率。
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国际商务英语期末复习
Unit1
1.1 visitor sincere whereabouts welcoming aggressive head of department appointment coordinator small talk efficient
sales office superior surname personnel badge public relations vice-chairman colleague
1.2 demanding chewing gymnastic syllable offence demonstrations counterparts aperitif tricky offensive
1.3 accountant generate applications hectic tackle a job trouble-shooting be confronted with problems back-up hands-on
1.4 conference yawning sigh delegates clicking indigestion
sniffing conversationalist tapping your fingers blinking body language
1.5 flu sketch junior figures border business associates common interests senior terminal non-verbal
The 7 c‟s of effective communication
Completeness:
Conciseness:
Consideration: focus on “you” instead of “I”
Show audience benefit or interest
Emphasize positive, pleasant facts
Concreteness: use specific facts and figures Choose vivid, image-building words
Clarity
Courtesy
Correctness
Unit2:
Memo(格式):
FROM:
TO: (TELEPHONE, DEPT)
SUBJECT: DATE:
MESSAGE
SIGNED
REPLY
DATE SIGNED
2.1 memo internally attend to externally
proportions relative merits
2.2abbreviations:
PS Rd St Sq c/o attn POB ie etc PLC Corp Inc Dept @ CEO doz ea lb N/A MD PA
2.4
wavy line utilize artificial additives aromas order form prospective customer revisions extract
2.5
laptops feedback submit compile come up to expectations long-standing jeopardized negotiating Unit3
3.1 mobile phone extension applications phone booth switchboard
be over call back cut off get though give up hang up hold on look up pick up put on put though
3.2 get in touch with non-smoking zone stuffy broken down courier sub-contract batches
3.3 answering machine subsidiary head office congress
3.4 dial image trade fair quality control staff sickness
air fright at no extra charge vegetarian
Unit4
4.1 record for the files consultation procurement rotary printer embossed greeting cards laser-driven technology
4.2 health and safety provisions office bugs repetitive strain injury(RSI) physiotherapist ventilation air-filtering
Unit6
6.1 exchanging consignment warehouse confidential
proportion hostile truck delegates
6.2battery-driven vehicles redundancies rationalization
uneconomic acquaintance trade journals
6.3 bug eavesdropping scrambler disguised protector
anti-reflection money-back warranty refundable
hands-on forthcoming inventory position
6.4 stainless steel anchors container freight forwarders proforma invoice hurricane exclusive idealized
Unit7
7.1 gross profit annual rate of interest handling charge
interest charge operating profits oblique
a string of prestige brand names overall group sales marginal increase borne the brunt economic slowdown
7.2
credit control assign a credit limit band references
face value
7.5
credit controller unsettled debts rectify liquidation
Unit10
USP: unique selling proposition
AIDA: attention interest desire action
A--------attention I--------interest D--------desire A--------action Commercials compete design distribution end-user hire purchase image labels
mail order materials newspaper advertisements opportunity outlets place poster
price product promotion public relations radio spots rival satisfy strengths threats
weaknesses
what is …the marketing mix‟？
The marketing mix consists of …the four Ps‟:providing the customer with the right Product at the right Price ,presented in the most attractive way(Promotion) and available in the easiest way (Place)。