《商务英语实用文》第一章第一节
实用商务英语礼仪之道
实用商务英语礼仪之道1) The Right Time to ArriveWhen invited to luncheon, dinner, or supper, it is very impolite to arrive late, as it is usually planned to have the meal at the exact hour given in the invitation.2) In arrivalWhen you arrive, the hostess or some member of the family will probably meet you at the door and take your coat and hat. In the winter time you should dress more lightly than usually, as you may expect the rooms to be warmer than in most Chinese homes.3) In a few minutes the hostess will ask her guests toe in to dinner. She may or may not ask each gentleman to take a lady in. If she does, the lady will take the gentleman''s arm as they walk into the dinning room. If she does not, the ladies will go in first, followed by the gentlemen. The hostess will either point out their seats to the guests as they e in or have a place card at each place with the guests name on it.4) How Long to StayAfter the meal is over, it is not polite to leave for at least half an hour, lest you seem to have e only for the meal. An evening dinner invitation usually implies that you stay for the whole evening. The hostess often plans some after-dinner entertainment.5) What to Say on LeavingWhen leaving any kind of a party, a guest always expresses his appreciation to the hostess. Some such words as these are appropriate. 'Thank you so much. I''ve had a delight evening.'1) With a LadyAlways allow the lady to precede you in places whereone has to go before the other except in the following case: when getting off a street car, train, bus, or out of an automobile; when going up stair; when opening a heavy door. When you are walking along the street with a lady, always walk on the outside.2) At a DanceIf you wish to dance with a certain lady, go to her, bow, and say:' May I have the pleasure of a dance?'1) People judge you at first by what they see, so particular attention should be paid to your personal appearance.2) Using a HandkerchiefAlways carry a clean handkerchief. Do not use it whileit is folded, and do not fold it after you use it.3)SpittingIn the West it is considered very impolite to spit,even upon the street.4) SmokingSmoking is very prevalent(普遍), both by men and by women. If you are a guest in a home where no others are smoking, it is better to refrain(忍住) from smoking, you may say, 'Would you mind if I smoked?'.1) Lending and borrowing are more matters of principle in the West than in the East. Things borrowed in the West are definitely expected to be returned, whether it is fifty dollars or merely a friend''s pencil.2) Don''t Be Curious. It is impolite to be curious about the private affairs of others, such as age, salary, religion and marriage.3) Thanks for Gifts.When some one gives you a present, it is very impolite to neglect thank him for it.4) One Hand Only.In china we use two hands when giving something to a person, or when receiving it, if we want to be very polite. In the West this would seem awkward and impolite.1) As soon as the hostess picks up her napkin(餐巾), pick yours up and lay it on your lap. Sometimes a roll of bread is wrapped in it; if so, toke it our and put it on your side plate.2) The Soup CourseDinner usually begins with soup. The largest spoon at your place is the soup spoon. It will be beside your plate at the right-hand side.3) The Fish CourseIf there is a fish course, it will probably follow the soup. There may be a special fork for the fish, or it may be similar to the meat fork. Often it is smaller.。
商务英语1-businessenglish_第一单元
商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试，正是应征单位决定是否要延揽应征者的依据。
在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。
怎么样的谈话内容和态度，才能使你脱颖而出呢？英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。
实用商务英语函电课件Unit 1
An introduction to the course
• 商务英语函电课是一门融国际贸易实务与英语为 一体的大专院校高年级英语课，既要讲授对外贸 易业务各个环节的知识，又要训练、培养能够磋 商业务，又能撰写函电的外贸人才。
An introduction to the course
Through lecturing on writing styles of business letters as well as business terms and different expressions, and practicing business steps involved in the foreign trade, this course is designed to train and improve students’ working capability in the foreign trade by helping them have a good command of basic foreign trade terms and upgrade skills of applying expressions commonly used in the international business line.
5. to know how to make payment, and know how to use flexible payment methods, how to view or examine letters of credit to avoid mistakes;
6. to be able to lodge a claim against the other party or settle a claim courteously/politely;
实用商务英语翻译
实用商务英语翻译（Practical Business English Translation)第一节商务信函的构成要素P 61实用商务英语翻译（Practical Business English Translation)二、信函样本1 . Universal Trading Company 2. China National Light Industrial Products Import & Export Corporation, Ltd. China National Electronics Import & Export Corporation, Ltd. 3. 我方认为我们的报价是合情合理的。
1 . 环球贸易公司2. 中国轻工业品进出口公司中国电子进出口公司3. We are of the opinion that our offer （quotation) is reasonable.4. D/P terms = document against payment5. Payment by L/C is our usual practice.4. D/P terms = document against payment 付款交单5. 使用信用证付款是我们的惯例。
6. a specimen letter （sample letter）7. household appliances8. credit rating9. arts & crafts 10. chemicals and biochemicals6. 样信7. 家用电器8. 信用评级9. 手工艺品10. 化工与生化产品11. consumer goods 12. In order to popularize these products, all the prices in the catalogue are subject to a special discount (offer). 13. textiles trading company 14. chamber of commerce11. 消费品12. 为了推广这些产品，本目录中的所有价格都可以打折。
初级商务英语(实用8篇)
初级商务英语（实用8篇）初级商务英语第1篇积累，存储，蓄积(财产等)【商务用语】accumulated funds 积累的资金【例句】By buying ten books every month, he soon accumulated a good他每月买十本书，不久便拥有了一个丰富的藏书库。
附加的，补充的【商务用语】an additional tax 附加税the additional regulation 补充规定additional outlay 额外开支additional appropriation 追加拨款判决，裁定审断，判决【商务用语】adjudicate a claim for damages 裁定一项损害赔偿的要求adjudicate (up) on a question 裁决一个问题adjudicate on a case 判决某案子adjudicate upon 判决判决;法院的判决【商务用语】bankruptcy adjudication 破产程序中的判决adjudication order 判决令初级商务英语第2篇商务英语之职场常用语：1)Thank You: Common courtesy? But tell me this: When was the last time you forgot (or rejected) gratitude? Whether given in private or public, a sincere ‘thanks’ creates Don’t forget your mother’s advice: “Say ” People are always happier doing a favor than taking an1)谢谢：只是一般的礼貌?没错。
那你告诉我，上一次你忘了说(或者拒绝说)谢谢是在什么时候?无论是在公开场合还是在私底下，说一句真诚的“谢谢”都会为你树立好口碑。
《商务英语函电》第一章
Sample
• (1) LetterheadBiblioteka •(2) Date
• (3) Inside Address
• (4) Salutation
• ______________________________________________________________________________ __________________________________. (5) Body
Body The body of a business letter consists of three parts:
Part One
Part Two
Part Three
Body
Part One
Begin with information that draws the recipient’s attention and refer to some interest or need of the recipient, or the previous letter if there is one.
Attention Line
The attention line is used to direct the letter to a particular department or person when the letter is addressed to a company. e.g.: ❖ Attention: Marketing Department ❖ ATTN: HR Manager ❖ For the attention of Mr. Alan
商务英语口语实用句型及对话第1部分商业生活：Unit 4 租房
《商务口语实用句型及对话大全》时刻把握从真实的商务情景出发，由浅入深，语言规范、涵盖及适用面广，实用性强，让读者充分了解各种商务语言、商务知识及商务交流技能，能够在各种商务场合和实践中活学活用，达到自由交流的目的。
4 Renting a FlatUseful sentences1.I want to rent a furnished flat.2. It's got good ventilation.3. The kitchen is not fully equipped.4. The rent is 1,500 yuan a month.5. Whater is free,but you have to pay for telephone,gas and electricity.6. It's in a safe neighborhood.7. I'd like to find a roommates to share the cost.8. The deposit is usually refundable.9. I have a spare room.10. Could you please lower the rent a little bit to make it even?Fashion ConversationConversation 1A: Do you take in students? I've been told you might have a vacant room.B: Yes.If you don't mind sharing room with someone else, there's one available.A: How much are you asking?B: 800 yuan a month.A: Could I have a look at it, please?B: Sorry, but I'm on my way out now.Could you come back in an hour?Conversation 2A: A friend told me might find a room here.B: Yes. I'll have a room free next week.A:What do you charge?B:12,000 yuan a year,but you can't have visitors live in it.A: OK . Would it be all right to look at the room first?B: Could you come back later? We're right in the middle of dinner.Conversation 3A: I wonder if you can help me. I'm looking for a room.B:Yes. I've got a small room.A: How much is it?B: 200 yuan a week, but smoking is not allowed.A: OK.Can I see the room now?B: Would you mind waiting? I'm on the telephone.Conversation 4A: Hello,Who's that speaking?B:I am calling about the advertisement for a flat with a bedroom. Do you still have it?A: Yes, I do .B: Is there any furniture in it ?A:Yes ,It's fully furnished.B: What's the rent for a year?A:15,000 yuan,including water,but not electricity and gas.B:Where is it located?A:It's in the International Trade Zone. It's only ten minutes'walk from the nearest subway station.B:That's great. But can't you make the rent cheaper,Let's see,12,000 yuan?A:The price can be talked over. How about coming around and taking a look at it first?B:OK.I will be free tomorrow afternoon. I'll take a taxi to get there . See you.A: All right, see you .Conversation 5A: I'm calling to ask about your apartment you advertised.B:Yes,we've got great apartments with charming environment and nice scenery.And they are all newly renovated.A: That sounds fantastic! But I am looking for something closer to downtown,as I spend most of my time at the office.B: No problem. We have a nice apartment located near the Oriental Square. It's perfect for people busy with office work. It is fully furnished with a service staff takingcare of the trivial details.A: I'm sure they are wonderful, but I need an unfurnished apartment with relativelylower cost.B:Ah! I get your point. We have just what you need. Our Jinyuan apartments have several floor plans. The one bedroom apartments are very economical,but their layout makes great use of a small amount of space. I think you can find a very apartment there.A: Great! I'll arrange a viewing after work tomorrow afternoon. Could you tell me thedetailed adress?B:Of course. It's just at 19 Linquan Road. You can phone me again if you can't find the right place. A: OK . Thank you .。
商务英语入门第一章PPT课件
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Partnerships------------合伙企业
有限合伙的基本特征： 1.有限合伙企业既有有限合伙人又有普通合伙人。 2.通常资金的提供者是有限合伙人。 3.有限合伙人一般不参与公司的管理，对公司的 债务只承担有限的责任。 4.普通合伙人是企业的管理者并承担无限责任。 5.有限合伙人享有知情权和对合伙企业的监督检 查权利。
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结论
合伙创业一定要做到帐目清楚、手续齐全，随 时经得起检查； 对于所有帐目的进出情况、合作实体的经营状 况和损益情况要定期在合伙者间进行公开； 合伙者的利益分配要严格按照合作协议中的规 定办理； 合伙者私人使用合作实体的财物的，要入帐并 在利益分配中予以扣除，总之，要做到“亲兄 弟明算帐”。
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Sole Proprietorships------个人企业
弊: 1.启动资金有限、经营规模有限、融资机会有 限。 2.投资人个人承担无限责任。 3.具有一定的不稳定性。 4.在经营管理知识和能力上有局限性。
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Partnerships------------合伙企业
A partnership is legal relationship between persons carrying on a profit-motivated business.
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Sole Proprietorships------个人企业
An organization that is owned and managed by one person is called a sole proprietorship. Features: 1.Provides the capital by one person. 2.Operates the business aided by several employees. 3.Owns all the assets of the business and the profit generated by it. 4.Assumes complete responsibility for any of the liabilities or debts of the business.
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第1 节
•6.体贴
有经验的商务工作者会预见到客户的需求、疑问，往 往站在对方的角度换位思考，通过礼貌措词来建立良好的
客户关系。在商务信函写作中，礼貌和体贴原则不仅仅体
现在用“P1MM”，。dbMLyoM”等字眼，而更多地体现在
写作者的措辞以及对已收到信件的及时回复方面，从字里
行间体现出对对方的尊重与体贴。
成功的商务信函应该达到两个目的：
1) 收信者正确全面地理解写信 人的意图； 2)达到写信人的目的。 为此，读者首先应了解商 务英语写作必须遵循 的“6C”原则，使文章符合商务 交往的语言特色。
完整
”6C“原则
简洁
第1 节
1.完整
完整性是指作者在写作过程中将对方所需的信息、资
料等尽可能全面地提供给对方，以期尽快得到对方的答复。
第1 节
3)避免冗长的表达和不必要的重复。例如：
（修改前）We
require furniture which is of the new type. （修改后）We require new-type furniture. （修改前）Asa matter of fact, the X-210 copier is not really the kind of machine the company needs,since the X-200 has the capability of meeting all of our needs. （修改后）We do not need X-210 copier since X-200 has met all of our needs.
第1 节
3）架构句群与段（Sentence and paragraph construction） 短句比长句更易于阅读，因此，商务写作中不要大量使 用复杂的从句及过长的段落。请比较：
We are sending you our price list and catalogue for the new season, and you will find plenty to attract you in it and will notice that every product of ours i s made from 100% natural ingredients. :修改后 We are sending you our price list and catalogue for the new season. You wil l find plenty attractive ones in it for every product of ours are made from 100 % natural ingredients.
清楚性在写作中体现在：选词（Word Choice）, 避 免模糊表达（Avoid vague expression）,架构句群与段落 （Sentence and paragraph construction）。
第1 节
1) 选词（Word Choice） 初学写作的人一般认为词越难越正式越好，殊不知一份晦涩难懂的 信件只会浪费对方时间，甚至对方因为看不懂而搁置一边，失去合 作机会。因此商务写作中尽量采用短的，广为人知的单词代替生僻 的词汇，例如： Say gig use send Don't say substantial utilize submit Say enough about buy Don't say sufficient regarding purchase
第1 节 在写作过程中，我们应该注意如下两个方面： 1）以对方为主的写作态度（You-attitude） 写作中应用“You-attitude”取代“we-attitude”,让对方感到备受尊重。 试比较： “we-attitude” “You-attitude” I want to send my congratulations... Congratulations to you on your... We are shipping your order on You will receive your order on Friday. Oct.10. To reduce our costs,we are To provide you with clear changing the records,we arechanging our billing billing system. system.
buy
give enough
第1 节
2)恰当的表达方式 根据写作内容和与目标读者的关系，写作者应选挣合
适的方式来表达信息。
例如：对对方有利的消息和日常事务一般选择直接告知的 方式(direct approach)；不利于对方的信息或是坏消息 则采取间接方式先解释说明最后告知的方法(indirect approach)。
第1 节
2) 措辞得体 (Appropriate wording) 在商务交往中难免会出现双方意见相左或是合作出现问 题的时候，此时写作者在给对方的信件中会提及负面效应 甚至相互指责。即使如此，信函中的措辞还是要有礼有节 (Tactful)，既要表明立场又不失礼貌。
第1节
请比较：
Tactful We failed to receive... The center is open until four o'clock. Please refer to my June 10th letter.If I had known your needs before May 20, I could have shipped Model A-3 immediately. However, the spring sale drained our stock.
第1 节
以上”6C”商务英语写作原则贯穿商务英语写作全过 串。了解这六点有助于写作者在撰写商务信函、报告时合 理组织文章结构，遣词造句．使所写文章更专业，更具商 务特色。•endDon't use
at this time at a later date in the near future
in the event that now during the time later my personal oppion soon
第1节
2)少用陈词滥调。例如：
（修改前）I am in receipt of your letter of recent data concerning our new projector. I wish to state that I am in a
随着当今国际贸易的飞速发展，商务信函作为传递商 业信息的主要手段在经济社会中发挥着重要的作用。专业 的商务信函就像公司形象大使一样，会给对方留下良好的 第一印象，有助于打造成功的公司形象，加速业务的拓展。 本章将针对商务信函的写作原则、写作技巧及正确格式加 以详细阐述。
商务英语写作区别于其他类型的英文写作。传统的英 文写作格式灵活，写作者可以根据自己的富好和写作习惯， 选择复杂的句型结构和词语来表达自己的情感。但在商务 英语写作中，作者与读者之间是商务伙伴的关系，彼此通 信的目的是为了促使双方愉快顺利地交易，因此写作时需 要考虑到双方关系，内容必须兼顾目的与效果。
第1 节
Formal
Informal
Formal participate construct
Informal share build
approximately about inquire ask
ascertain
obtain assist
find out
receive help
purchase
contribute sufficient
Blunt You did not send... The center is closed after four o'clock. You did not read my recent leter. Because you delayed so long in your response, Model A-3 is off stock.
position of delivering the required batch at your earliest
convenience. （修改后）Thank you for your letter of July 26. Your sets of projector of latest model were shipped today by YT express.
第1节
•4.简洁
商务工作者往往工作繁忙，每天要处理大量的文件 信函。因此通俗易懂、言简意赅的信函往往会提高校此的
工作效率。但简洁不等于简单，不能为了简洁对重要信息
一笔带过。简洁性在信函写作中体现为：
第1 节
1) 使用简单词汇。例如：
Use
if during my oppion
Don't use
Use
第1 节
2) 避免模糊表达（Avoid vague expression） 商务写作中模棱两可的表达会让读者产生误解，影响 商务沟通。因此，信函措辞应尽量选用具体词汇，指代清 楚。如： Vague: Does the radio advertisement have a positive effect? Clear: Does the radio advertisement increase our sales?
第1 节
•5.准确
这里准确原则不仅要求写作者使用正确的语法、标点 符号等，对商务写作而言，准确性还包含使用正确的语言 风格和恰当的表达方式。 1)语言的正式度 正式的语言往往比较长，一般用于学术、法律及官方 文件中。而现代商务交往中提倡自然而真诚地交流，写作 中则大多采用非正式或中性的语言。例如：