跨境电商实务英语-完整版
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
《跨境电商实用英语》全套教学课件Unit 4-Chapter 5 Shipment and Delivery
1
Acquire basic knowledge about different cross-border logistics methods
2
Use appropriate expressions and communicative skills to reply
to customer’s inquiry about logistics and costs
PART 2 Passage Reading
FEDEX has a competitive price for the shipping to South and Central America and Europe with a 15% higher discount than that of other shipping companies, while the price for shipping to other areas is relatively higher.
DHL offers a quick delivery, usually three workdays to Europe and two workdays to South and East Asia. It has a quick updating of query page and a quick solution to problems. Goods over 21 kg is charged in bulk. Shipping fee for bulk to most areas is cheaper than that of EMS. Shipping agents usually offer 50% discount for bulk and charges for smaller parcels are more expensive.
《跨境电商实务英》教学课件 项目7任务2
do you think of it?
B:
Oh, my God. Could you have it shipped via DHL? I want to receive it ASAP because I urgently
need to use the laptop.
S:
OK. But you have to pay the shipping charge for the faster delivery service. 感谢您下载平台上提供的PPT作品，为了您和熊猫办公以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！熊猫办公将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！
Best wishes,
Nikita
感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
Part Two Case Study
Email (2)
II. Work in pairs. Choose a suitable courier company for Mr. Johnson according to the following situation and share your reasons with your partner.
Mr. Johnson, an American buyer, ordered a wallet, a selfie stick, and an electric rice cooker from . on December 8th. Please help him choose a suitable courier company for the items according to the delivery time, costs and tracking information. e.g. If I were Mr. Johnson, I would like to choose China Post Registered Air Mail to
《跨境电商实务英》教学课件 项目6任务2
25%
25%
25%
Part One Warming Up
Once I bought a mini-fan from Taobao, I found it can’t work so well, so I want to return it and get a refund. I chatted with my seller and he asked for the video and pictures as proof, I sent them out and the seller agreed to send me another one.
Warming Up Case Study Terminology & Expressions E-Commerce Corner
感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
4
Click “Escalate Dispute” beside the order when negotiation has stalled.
1
Find the order in question, and then click “Contact Now” which is near the “Seller” button.
Part One Warming Up
Ⅱ. Have you ever applied for a refund on an e-commerce platform? How did the seller or the platform deal with it? Share your experience with your partner. Once I bought... from..., but I found it can’t work so
《跨境电商实务英语》项目5参考答案
教材册Convincing an OrderPart One Warming UpI . C略）II . If I am a seller, I would like to choose the online chat software Skype. Because it has the following advantages.Firstly, I can make free calls to any Skype user, no matter where they are.Secondly, I can call cell phones and landlines around the world at low rates.Thirdly, I can make one-to-one video calls and even group video calls so that I can communicate with the customer more convenient and efficient.Part Two Case StudyCase 1I The seller expresses his thanks to the buyer firstly and replies to the buyer's inquirypatiently. In order to lead the buyer see more information in detail pages, the seller attaches some pictures.II. I. 我们的假发质量非常好，得到了顾客的一致好评。
2. 我们只使用环境友好型材料，保证符合质量标准。
III.Dear Mrs. Smith,Thank you for your interest in our item. Our throw pillows are of very good quality and have received favorable comments from customers. We only use enviromnentally friendly materials and we can guarantee that the throw pillows are well up to standard. We are looking forward to receiving your order early.Yours sincerely,David1. The seller says "More information about it can be found from the pictures weattached below." to lead the buyer to see more information on detail pages.2. The seller promises that he will arrange the delivery within 24 hours once the buyerplaces an order.II.Dear Miss Jones,Thanks for your interests in our bags. This shoulder bag is the bestseller in our store. The main material is PU and the lining material is polyester. We offer two different colors, white and black. More information about it can be found from the pictures we attached below. We have this item in stock and we will ship it within 24 hours once you place an order.Please contact us if you have any questions.Best regards,DavidCase 3亲爱的贝克先生：非常感谢您的询问。
《跨境电商实务英》教学课件 项目2任务1
感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
Part Two Case Study Case 1：Product Selection on AliExpress
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Ⅱ. Suppose you are going to upload some products. How will you find out the hottest sale items under the specific categories on AliExpress, Amazon or other platforms?
H. Toys, Kids & Babies
F. Jewelry & Watches I. Beauty, Health & Hair
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感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
Fierce competition
More sellers, more orders
Larger investment, and lower profit
感谢您下载平台上提供的PPT作品， 为了您 和熊猫 办公以 及原创 作者的 利益， 请勿复 制、传 播、销 售，否 则将承 担法律 责任！ 熊猫办 公将对 作品进 行维权 ，按照 传播下 载次数 进行十 倍的索 取赔偿 ！
《跨境电商实务英》参考答案 项目3参考答案
Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
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Rockla nd Melbourne 20 Inch行李箱正确答案是：加大)sale清仓大甩卖正确答案是：Cleara neeAmazo n: BEST Exte ndable Selfie Stick Mon opod with Bluetooth Remote by Sn ap Stick -fits iPho ne 6 plus! - 60 DAY MONEYBACK ( )(可延伸单杆自拍杆并支持蓝牙远程- 适合iPhone 6 plus - 60AliExpress: Thaila nd Kiss skin care spot cream 30ml for free (包快递)正确答案是：shipp ingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his pers onalFacebook acco unt that the nu mber of users on Mon day (August 24) has reached 10 billi on. 正确的答案是错”。
In stagram, un derstood by young people, 53%y oung people use In stagram in USA, mainly aged 18-29 years old, of which men use In stagram more time. 确的答案是 错”。
Grab everyth ing! The semi-a nn ual Sale is still going!Amon gall popular marketi ng strategies, email marketi ng, mobile market ing, digital coupons, social media marketing, pay-per-click ads are very useful in cross-border E-commerce field. Recen tly, Amaz on also laun ched () Market ing. In flue nzerSNS: Social ( ) Services (社交媒体营销) NetworkYou will enjoy 40% off for the ( ) shop.您将享受全场 6 折的优惠。
entire(在所有的营销手段中，邮件营销、移动设备营销、电子优惠券、社交媒体营销、点击付费 广告等在跨境电商中是比较有效的方式。
最近，亚马逊还推出了网红营销方式。
)正确答案是: In flue nzer为吸弓I 客户，店铺在销货淡季 (off-seas on, slow seas on)或热销季(in-seas on, peak seas on)来临前会推出限时折扣活动，即( )sale 。
正确答案是：flashWomen's Camo Print Light French Terry Shorts 女性( 确答案是：迷彩 )法国毛圈短裤正Mecha nical Twist Leather Watch Brow n 棕色皮革( 15% off )腕表正确答案是：机械Our gift to you: 我们送您的礼物: 85折优惠正确的答案是 对”。
EMS:( )Mail Service (邮政特快专递服务)正确答案是：ExpressExpandable Luggage 罗克兰墨尔本 20英寸可(( )天退款保证)正确答案是：GUARANTEEcollage n white ning and moisturiz ing an ti-wri nkle)(泰国KISS 胶原蛋白美白保湿抗皱面霜 30毫升 速抢！年终大促销正在火热进行中! 正确的答案是错”。
真皮手工缝制国际足联许可比赛足球FIFA ( ) footballGenuine leather han d-sewn 正确答案是：approvedEscrow: a finan cial in strume nt or an asset held by a third party on behalf of () other parties that are in the process of completing a transaction.(第三方托管)正确答案是：twoeBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ((社交媒体营销)正确答案是：Twitter feature: the microbloggi ng social website service. The limitatio n of each post is 140 words, permeability is very strong, but slow and steady, 5700 posts per sec ond, active users for 560 millio n. send mon ey, make an on li ne payme nt, receive money)accou nt.(更快，更安全的收付款，网上付款，或设立商业账 户的方式)正确答案是：mercha ntOur goods are() in quality to those of other manufacturers.与其他厂商相比，我们的产品质 量上乘。
正确答案是：superiorWe are resp on sible to() the defective on es. 质量不合格的产品我们包换。
正确答案是:replace This product comes ()3 colors.这款产品有三种颜色。
正确答案是：inWe have the gray ones in().正确答案是：stockYou'llfi nd all the () on the product detail page.您可以在产品的详情页上找到所有的规格。
(双人野营双层防水防风户外徒步旅行帐篷) 正确答案是：Hik ing 正确的答案是对”。
Paypal: the faster, safer way toor set up a (一般来说，包裹 2-5天内可以打包出运，3-8周可抵达。
答案：approved反馈正确答案是：approved 评论写评语或修改得分 答题历史步骤 时间 动作 状态 得分) up, and 3-8 weeks真皮手工缝制国际足联许可比赛足球Genuine leather han d-sew n FIFA ()football1 2018 年12 月29 日19:37 开始还未回答2 2018 年12 月29 日19:37 保存：approved 答案已保存3 2018 年12 月29 日19:38 答题结束正确5 题目2 正确获得5 分中的5 分未标记题干Grab everything! The semi-annual Sale is still going!速抢！年终大促销正在火热进行中！选择一项：对错反馈P49正确的答案是“错”。
评论写评语或修改得分答题历史步骤时间动作状态得分1 2018 年12 月29 日19:37 开始还未回答2 2018 年12 月29 日19:37 保存：错答案已保存3 2018 年12 月29 日19:38 答题结束正确 5题目3正确获得5 分中的5 分未标记题干Amazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) (可延伸单杆自拍杆并支持蓝牙远程- 适合iPhone 6 plus - 60 天退款保证)答案：GUARANTEE反馈正确答案是：GUARANTEE评论写评语或修改得分答题历史步骤时间动作状态得分1 2018 年12 月29 日19:37 开始还未回答2 2018 年12 月29 日19:37 保存：GUARANTEE 答案已保存3 2018 年12 月29 日19:38 答题结束正确 5题目4正确获得5 分中的5 分未标记题干为吸引客户，店铺在销货淡季(off-season, slow season) 或热销季(in-season, peak season) 来临前会推出限时折扣活动，即( ) sale。
答案：flash 反馈正确答案是：flash评论写评语或修改得分答题历史步骤时间动作状态得分1 2018 年12 月29 日19:37 开始还未回答2 2018 年12 月29 日19:37 保存：flash 答案已保存3 2018 年12 月29 日19:38 答题结束正确 5题目5正确获得5 分中的5 分未标记题干Our gift to you: 15% off我们送您的礼物：85 折优惠选择一项：对错反馈P24正确的答案是“对”。
评论写评语或修改得分答题历史步骤时间动作状态得分1 2018 年12 月29 日19:37 开始还未回答2 2018 年12 月29 日19:37 保存：对答案已保存3 2018 年12 月29 日19:38 答题结束正确 5题目6正确获得5 分中的5 分未标记题干eBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )(双人野营双层防水防风户外徒步旅行帐篷)答案：Hiking反馈正确答案是：Hiking评论写评语或修改得分答题历史步骤时间动作状态得分1 2018 年12 月29 日19:37 开始还未回答2 2018 年12 月29 日19:37 保存：Hiking 答案已保存3 2018 年12 月29 日19:38 答题结束正确 5题目7正确获得5 分中的5 分未标记题干( ) sale 清仓大甩卖答案：Clearance反馈正确答案是：Clearance 评论写评语或修改得分答题历史步骤时间动作状态得分1 2018 年12 月29 日19:37 开始还未回答2 2018 年12 月29 日19:37 保存：Clearance 答案已保存3 2018 年12 月29 日19:38 答题结束正确 5题目8正确获得5 分中的5 分未标记题干Instagram, understood by young people, 53% young people use Instagram in USA, mainly aged 18-29 years old, of which men use Instagram more time.选择一项：对错反馈正确的答案是“错”。