广告英语论文——原著非抄袭!
广告英语论文
CONTENTSⅠIntroduction ----------------------------------------------------------------------------------------1A Why You Need A Marketing Plan First---------------------------------------------------------1B Why You Need an Advertising Plan-------------------------------------------------------------2ⅡHow to make an Advertising Plan-------------------------------------------------------------3A Create an Effective Advertising Plan-----------------------------------------------------------3B Define Your Customers---------------------------------------------------------------------------3C Define What Makes You Unique ---------------------------------------------------------------4 ⅢSet Advertising Goals and Objectives----------------------------------------------------------4 A Goal setting Part Two --------------------------------------------------------------------------------4a Step One-------------------------------------------------------------------------------------------------5b Step Two-------------------------------------------------------------------------------------------------5c Step Three------------------------------------------------------------------------------------------------5 Conclusion ------------------------------------------------------------------------------------------------6 Reference--------------------------------------------------------------------------------------------------7 Acknowledgements--------------------------------------------------------------------------------------8ⅠIntroductionA.Why You Need A Marketing Plan FirstAn effective advertising plan is only one part of your overall marketing plan. Effective advertising and promotional materials are born from your strong marketing plan. You want everything integrated and working together. The better your marketing plan is, the more effective your advertising plan will be.1.Marketing is probably your company’s only source of income, and as such your marketing plan is probably the most important document you have.2. Your marketing plan accurately describes your market, your customers, your products and services, and your competition.3. Your marketing plan calculates the size or potential of your market.4. Your marketing plan will help you to efficiently allocate money and resources.5. Your marketing plan provides focus, guidance, and direction for effective advertising and business practices.6. Your marketing plan positions your company in the marketplace.7. Your marketing plan will help with proper customer management and retention.8. Your marketing plan will define your communications strategy. It will help your entire company give a planned, clear, comprehensive, and consistent message to your customers, employees, investors, and business partners.A strong marketing plan guides your advertising plan. You don’t want to back into an overall marketing strategy based on your advertising plan.This doesn’t mean you need a forty-page document about your marketing. But you absolutely need a clear, realistic picture of your business environment and of your customers. If you want great advertising, start with a solid marketing plan.Please note: These pages do not try to undertake a comprehensive review of the entire marketing process. Our focus here is on effective advertising. As such, we recommend that you separately review the components of marketing and business planning.Of course Professional Advertising marketing consultants are well versed in marketing and business planning, and we are available to assist you with all of your planning needs.B. Why You Need an Advertising PlanGoing astray in advertising is all too easy. The most creative advertising in the world is worthless if it misses the target audience. The best offer in the world is worthless if it does not offer the benefits your clients want.Even well planned and executed advertising has little value if you don’t keep it in front of your customers. In today’s world of information, it takes at least three exposures just to get your message through the first time. And then you face a huge rate of forgetfulness from your clients.Think about it. Effective advertising comes from good planning, good budgeting, a long-term commitment, and a lot of work. You need great ads that get results.And you need to keep them in front of your customers for the long1. Effective advertising lowers your cost of doing business. Your phone rings, and clients walk in the door. It’s a fact.2. Minimal, limited duration, or random advertising equals wasted money.3. Advertising is not creative or funny if it does not bring in clients.4. Advertising has a cumulative effect, and is a long-term investment. Sales response builds over time if advertising is consistent.5. With consumer goods and services, marketing and advertising affects your market share more than price does.6. Effective advertising comes from solid planning and high quality production.7. Synergy is a real thing in advertising. It comes from the cumulative effect of all of your marketing materials working together.ⅡHow to make an Advertising PlanA. Create an Effective Advertising Plan（Product, Price, Place, & Promotion）Your marketing plan has positioned your company in terms of product, price, and place. You have made decisions about what market segment you will compete in. You have considered products and services, distribution, pricing, guarantees, quality, policies, etc. You have set objectives and goals.Now it’s time to decide how you will promote your company to achieve those objectives and goals.B. Define Your Customers.The number one reason advertising fails is because it is poorly targeted. No advertising is going to be successful if its target audience is not well defined and understood. Talk to your customers and potential prospects. Listen to them. Understand them.We have provided you with some excellent strategies for defining your customers. Please read the Market Targeting Strategy and the Generating Better Qualified Prospects chapters. These two chapters will give you insight into defining your customers, and knowing what they need, want, and desire.There are a few things to note here about your customers. First, your target group does not include the whole world. If you try to advertise to the whole world, you will go out of businessSecond, in many companies, 20% of the customers account for 80% of sales, and often 100% of the profits. These are the high usage customers that you want to target. Define who they are. Third, one out of ten people strongly influence the other nine. They are the movers and shakers of the world. They participate heavily in community and business activities. They interact with several different large groups on a regular basis. They can and they will influence your success. Define who they are, because you also want to get your message to them.Make no mistake – your advertising plan needs a clear, concise, written definition of who your customers are. Age, sex, marital status, economic status, geographic location, what they read, think, trust, value, desire, and any and all other relevant information should be included in your definition.C. Define What Makes You UniqueIn your marketing plan, you described the market you compete in. You probably narrowed a larger market down into an area that you specialize in. You have chosen an area of specialization, and that makes you special.With your advertising, you want to clearly and concisely tell people about what makes you special and different from your competition. In your advertising plan, you want to describe your area of specialization in one unique message.Look, if you really want to be successful with marketing and advertising, you need a simple, unique, easy to understand message. In advertising it’s called a Unique Selling Position (US P). It’s what differentiates you from all of your competitors, and it makes you special.For your advertising plan, you want a short, one-line description of what makes you special. Until you find your unique selling position, your advertising willnot be effectiveⅢSet Advertising Goals and ObjectivesYour marketing plan outlined some broad sales goals for your company. You know the total market size, the strength of your competitors, and the amount of business that may be available for you to take. In your adver tising plan, it’s time to define how you are going to get there.Your advertising plan will be modified according to your choice of media. Direct mail is different from newspaper advertising. How many times you send a brochure will differ from how many times someone reads your ad in the yellow pages.For the purpose of this discussion, let’s look at how advertising in the newspaper works. But even if you don’t use the newspaper, the basic fundamentals of advertising planning described below apply to you.Your number one goal is probably to reach a certain level of dollar sales. Let’s take a look at how you plan to achieve your sales goal. And stick with us here –it’s time to do some math.A Goal setting Part Twoa Step OneYou start by dividing your desired sales by the value of each customer. This will give you the number of customers your ads need to bring you over a given time period to achieve your desired sales.Let’s work on the assumption that five exposures to your adv ertising will be enough to generate an understanding of your message for the target audience. [If you have been running your ads consistently, it would only take two or three exposures].b Step TwoOK. You know how many customers you need. You believe that each customer needs to see your ad five times before they seriously consider your current offer..If your offer is at least equal to the competitions, then your market share should be close to the share of total market advertising that you run. In other words, if you run 10% of the total advertising in the market, then over time you should get 10% of the total business, everything else being equal.Of course the better you position yourself, the better you target your customers, and the better your advertising strategy, the better you will do. Alternatively, poor strategy and low quality advertising will get you bad results.But ultimately, only experience will really tell you what you are going to get. If you are just starting out, you are going to have to guess at your customer response rate. And don’t be overly optimistic. Budget for the long haul. Read Newspaper Advertising for more on this.The good news is that by measuring your response rate over time, you will be able to calculate the effectiveness of any given advertising campaign. And, you will be able to accurately predict how many customers will walk in the door on a regular basis. Read Testing and Tracking Ads for more.c Step ThreeNow you look at the demographic profile that your newspaper is promising you. If your newspaper promises you 5,000 people in your specific target audience, then you can expect to get 50 customers when 5,000 x .01 percent of them have seen your ad five times each.If your newspaper can’t deliver that big of an audience, then you can’t expect that big of a response. To get your 50 customers, you know you will have to do additional advertising elsewhere.But even if your newspaper can deliver, how much space do you have to buy?Here is a rough estimate of what happens in the real world when people read the newspaper. With a full-page ad, you would get 75% of the people to notice it. A half page would get you 50% of the people. A quarter page ad would get you 30% of the people. An eighth page ad would get you 15%. A sixteenth would get you 8% or so.Thus, your 1/8 page ad would be seen by 15% of the 5,000 people in your target audience each time it runs. If you need 25,000 exposures to get your 50 customers, then you need to run your 1/8 page ad .15 x 5000 x 33 times = 25,000 exposures. You need to run your ad 33 times to get the required exposure.The best we can do up front is to estimate what is going to happen, and make sure we are being realistic about what our ads can do. Advertising planning is about making the best decisions based on what we know, and what we can estimate.For more information on how best to use media, please read Using Media More EffectivelyConclusionAt the conclusion of the article should have a comprehensive grasp of the processes of advertising planning. They should have developed their skills in producing effective written client proposals and in presenting a convincing case. They should have acquired further competence in group work.Reference1、《广告创意与表现》饶德江主编中央广播电视大学出版社，20012、《广告策划》徐智明高志宏著中国物价出版社1997、13、陆谷孙．英汉大词典[z]. 上海: 上海译文出版社，19894、《广告策划的艺术》（英国）乔恩·斯蒂尔著中国出版社AcknowledgementsI would like to take this opportunity to express my gratitude to all the people who have ever help me in this paper. My sincere and hearty thanks and appreciations go firstly to my teacher : Miss chen who teach me more about English knowledge .And I am also extremely grateful to sally whose suggestions have given me much into these studies.。
广告英语的翻译论文
广告英语的翻译论文商业广告在现实生活中比比皆是，广告作为一种应用语言，是当今社会广泛使用的交流媒介。
下文是店铺为大家整理的关于广告英语的翻译论文的范文，欢迎大家阅读参考!广告英语的翻译论文篇1英语广告中双关语的翻译摘要：双关语是英语广告中较为常见并且非常受欢迎的修辞手段。
由于语言、文化及表达习惯的差异，双关语在翻译的过程中较为艰难，并也在翻译界存在一定的争议。
本文通过对英语广告和双关语的特点、功能及其对其两者之间的关系分析了解，从翻译学的角度，利用翻译学理论，对双关语在英语广告中的翻译做出初步的探讨。
关键词;英语广告;双关语;翻译一、英语广告在经济高速发展的今天，广告已然成为商业活动中的最重要因素。
在我们的生活中，每天、每处都可以看到很多不用类型的广告。
(一)广告的定义广告，即确定的组织或个人为了一定的目的，依靠付出费用，在规定的时间内，按照要求，由指定的媒体，将真实信息传播出去的一种交流活动。
(二)英语广告的特点作为一种特殊的方式让商家通过广告来促销自己的产品，因此英语广告具有其自身独特的特点。
其特点大致可以分为三个方面，即词汇、语法及修辞。
1.词汇特点。
(1)形容词。
根据语言学家G.H Leech统计的数据表示，有20个形容词经常被使用在英语广告中。
例如，good/better/best， free， fresh， wonderful， full， great等等。
(2)简单词。
为了广大消费者，广告商通常会选择一些简单的词语使来自不同层次、不同年龄的消费者看到广告时能明白广告的内容。
例如，“I Like It!” “I couldn’t believe it!”这两句广告语中，“like”和“believe”都是简单词语，但却能让消费者马上明白其含义，也不会产生异义。
(3)新创词汇。
为了使消费者对广告能够印象深刻，广告商也会创造出“新词”，例如故意拼错一些大家都非常熟悉的英文单词。
例如，”The Orangmostest Drink in the world.”中的”orangmostest”就是作为故意拼错的新词汇出现在广告中的。
广告让人们变得雷同英语作文
广告让人们变得雷同英语作文English: Advertising plays a significant role in shaping people's behaviors, beliefs, and preferences. It has the power to influence society by promoting certain products, lifestyles, and ideologies, ultimately leading to individuals becoming more alike in their consumption choices and preferences. Through constant exposure to advertisements across various media platforms, people are bombarded with images and messages that instill certain desires and guide their decision-making processes. As a result, individuals may find themselves conforming to societal norms and expectations that are often perpetuated by advertisements. Furthermore, advertising often creates a sense of urgency and FOMO (fear of missing out) by presenting limited-time offers, exclusive deals, and popular trends, prompting individuals to follow the crowd and make similar choices as others. This phenomenon not only leads to a homogenization of consumer culture but also limits diversity and individual expression as people gravitate towards what is popular or perceived as desirable based on advertising influences.Translated content: 广告在塑造人们的行为、信念和偏好方面扮演着重要角色。
广告英语翻译论文
广告英语翻译论文广告英语作为一种应用语言，因其所具有的特殊效用，已逐渐从普通英语中独立出来而发展成为非规范化的专用语言。
下文是店铺为大家整理的关于广告英语翻译论文的范文，欢迎大家阅读参考!广告英语翻译论文篇1浅议广告英语翻译摘要：广告的翻译有别于其他文本,其最主要的翻译原则是实现功能的对等，从而实现其商业价值。
本文通过对广告英语的特点、翻译原则及方法的简要分析，旨在为广告翻译提供一点参考。
关键词：广告英语语言特点翻译原则翻译方法广告作为一种特殊的信息传播方式，除了本身所具有的商业价值，由于高度的艺术性特点已经日益演变成了一种文化，与人们的日常生活密不可分。
随着全球化的发展，各国之间的交流日益增加，商品的流通也是必然结果，广告的翻译因此也应运而生。
作为一种特殊的应用文体，广告的翻译有其自身的原则及特点。
在翻译英语广告文字时，译者要最大程度上实现翻译对等，也能最大限度的实现其商业价值。
一、广告英语的特点广告词的词汇及结构一般都比较简单，但形式灵活多样，内涵丰富，有其鲜明独特的风格，说服力强,能够迎合广告受众的心理，激发他们的购买欲望和行为。
1.广告英语词汇特点广告用词十分讲究，比较注重美感，常常选用形象生动富有新意的词语。
例如LG手机的广告“I chocolate you(爱巧克力哟!)”巧妙地运用了“chocolate”这个词，并对名词进行了词类转化，把这部手机比作巧克力。
由于巧克力对大部分人，尤其是青年人有着极大的吸引力，同时也是一种浪漫时尚的象征，很多人都亲切地称这款手机为“巧克力”，足见广告用词的魅力所在。
2.广告英语句式特点在句式上，广告用语也有自身的特点。
广告都一般多用简单句、祈使句、省略句。
例如安踏的广告“We are the champion.(我们就是冠军。
)”这一个陈述句虽简单，却体现出安踏产品的质量及产品的品牌影响力，带有几分体育运动的积极向上的精神和霸气。
雪碧的一则广告:“Obey your thirst.”(服从你的渴望)。
广告离不开产品质量英文作文
广告离不开产品质量英文作文Title: The Indispensable Link between Product Quality and AdvertisingIn the dynamic landscape of modern marketing, advertising serves as the vanguard for products seeking to penetrate the market. It's a common misconception that advertising is solely about creating catchy slogans and captivating visuals. However, the true essence of effective advertising lies in its inseparable bond with product quality. This essay delves into the significance of this relationship and how it shapes consumer perception and loyalty.Product quality forms the bedrock upon which advertising campaigns are built. Without a solid foundation ofhigh-quality goods or services, even the most creative advertisements can quickly lose their impact. Consumers have become increasingly discerning, and repeated exposure to subpar products advertised with exaggerated claims can erode trust in both the product and the brand. Therefore, advertising that is grounded in the truth about the product's capabilities fosters a sense of reliability and authenticity.Advertising is more than just a tool for promotion; it's a mirror reflecting the quality of the product. When a companyinvests in high-quality advertising—whether it’s through meticulous design, compelling storytelling, or accurate representation—it signals to the consumer that the product itself is worth the investment. This alignment between the advertisement and the product quality enhances consumer confidence and sets realistic expectations, leading to higher satisfaction rates and repeat purchases.While short-term sales boosts might be achieved through misleading advertising, the long-term success of a brand hinges on maintaining product quality. Advertising campaigns that emphasize the durability, effectiveness, or unique features of a product contribute to building a loyal customer base. This strategy not only ensures repeat business but also encourages positive word-of-mouth, one of the most powerful forms of advertising.In conclusion, the relationship between product quality and advertising is symbiotic and essential for the sustainable growth of any business. Advertising, when rooted in the truth about product quality, serves as a powerful tool for building trust, enhancing brand reputation, and fostering customer loyalty. It's a reminder that in the world of marketing, qualityshould never be compromised, for it is the silent but potent partner in every successful advertising campaign.。
论文模板
广告英语语言特色探析摘要：作为一项介绍与推销商品的应用工具,广告在当今社会已经成为商品经济的必要手段,广告英语的语言特征及社会功能也越来越受重视。
本文结合大量来自英文原版杂志的广告实例,从词汇特点、句法特点和修辞特点三个方面分析了广告英语的语言特点。
关键词：广告英语；词汇特色；句法特征；修辞手法一、引言何谓广告？《辞海》中的广告定义是：向公众介绍商品、报道服务内容或文娱节目等的一种宣传方式。
一般通过报刊、电视台、招贴、电影、幻灯、橱窗布置、商品陈列等形式来进行。
因此，广告是告知社会各界广大公众的一种宣传活动并且需要通过一定的媒介来进行宣传的，广告是刺激新需要的一种工具，它教会人们如何作为一个消费者，改变人的价值，并诱导他们去求得丰足。
随着市场经济在我国的确立和发展，随着我国加入WTO，随着世界经济的全球化，外国广告大量涌入，而我国的企业为开拓海外市场亦需要出口广告，所以，如何理解和运用公共英语是个很现实的问题。
本文侧重从广告英语的词汇、句法和修辞手段三方面结合实例来谈谈广告英语的特点。
二、广告英语语言的词汇特色由于广告是作为传播信息的主要手段，加速商品从生产到消费的流通，促进竞争，指导消费，这就要求广告用语具有感染力，富有感情色彩，给消费者以美的享受，陶冶情操。
广告英语的词汇丰富多彩，具有独特的特点，广告英语中的用词与日常英语是有区别的。
广告英语词汇的特点可归纳如下。
2.1动词广告英语中大量使用动词，特别是单音节的动词，如get,make,give,love,buy,need,use等是经常使用的动词。
广告英语语言上的要求应该是简练、通俗、上口和易于记忆。
单音节动词具有上述特点。
日常生活中人们使用最多和意思最明确的词是单音节动词，在翻译这样的简单动词时,可以直接翻译。
如“We make it simple. ”(Honda汽车广告)可译成“一切变得很简单。
”也可采用意译,如“Ask for More1”(摩尔香烟的广告)译成“再来一支,还吸摩尔”。
英语广告语论文六篇
英语广告语论文六篇英语广告语论文范文1广告美是实现广告目的的一种主要手段、主要功能。
要弄清美在广告功能中的定位，就必需先弄清广告有哪些主要功能。
广告主要有三大功能:信息功能、审美功能、劝说功能，信息功能是实现其他两大功能的基础，审美功能是供应信息、实现劝说功能的途径，劝说功能是信息与审美相结合所要达到的目的［6］。
通过对例1的广告翻译进行分析，我们了解广告审美在翻译中的定位。
假如广告没有供应信息，或者供应毫无意义的审美素材，就无法达到劝说别人的目的。
因此，在广告翻译中，信息的转换仍旧是基础，不行忽视。
翻译广告的时候也要尽量忠实地把原广告的信息翻译过去。
如上面的翻译事实所示，原广告是推销玉米的广告“Tryoursweetcorn”，翻译成中文广告以后，还是推销玉米“请尝甜玉米”。
广告内容的实质不能转变，所以在翻译的过程中还是体现了忠实性。
其次，由于广告是一种单向的公众宣扬活动，没有强制性，带有很大的随便性，因而必需注意所表达的内容与形式的审美效果，否则难以引起公众的留意，实现其目的。
广告审美不仅要注意广告的内容，而且要注意表达的形式。
在广告翻译的过程中尤其要留意原广告形式美的传递。
在上面这则广告翻译的实例中，fromeartoear就体现了多重美感，在翻译成汉语以后也基本上保持了这种美感。
在翻译广告的过程中，假如原广告之美有所丢失，译者必需通过其制造进行审美补偿。
例2:Wherethereisawill，thereisaway．Wherethereisaway，thereisToyota(车到山前必有路，有路必有丰田车)原广告通过仿拟(Parody)家喻户晓的习语，在广告中产生一种大家都很熟识的声韵美、意韵美，进而拉近广告与受众的心理距离。
假如把这则广告直译为“有意志，就有出路;既有出路，就有丰田车”，原广告的美就会丢失，广告也就不能带来应有的效应。
为了达到广告原来应当达到的效果，必需对广告的美进行补偿。
广告英语论文五篇
广告英语论文五篇第一篇：广告英语论文【摘要】为了实现广告的特殊的劝说功能,广告商用尽各种策略,修辞则是其中重要策略之一。
修辞作为一门劝说的艺术能帮助广告商实现其预期的目标。
文章从心理语言学的角度,探讨多种修辞格运用的心理语言学基础。
【关键词】广告英语;修辞格;心理语言Abstract :Ad —writers employ all kinds of strategies to fulfil the special function—persuasion of advertisements。
Rhetorical devic2es are the important strategies ,which contribute to the realization of expected aims of the ad-writers。
The paperwill probe into rhetorical devices in adverting English on the basis ofpsycholinguistics。
Key words :Advertising English;Rhetorical devices;Psycholinguistics当今社会广告无处不在,作为引进国外科学技术和介绍国内产品的一座桥梁,广告英语也愈来愈被人们关注。
由于广告的劝说功能,使得广告英语在文体方面具有特色。
为了能够成功地劝说受众,能激起大众的兴趣以期最终采取购买行为。
广告商运用各种策略,而运用修辞格则是其中策略之一。
修辞是一门劝说艺术,一种可以控制或改变他人信念乃至行为的工具、技巧或手段。
各种修辞格的运用使得广告能更具说服力。
心理语言学是通过研究语言和言语,从而进一步了解心智的本质和结构的科学。
广告商运用了多种修辞格使得广告能产生较好的效果,本文将以此为基点,探讨其心理语言学基础。
一隐喻隐喻研究源远流长,有人说,隐喻是一种修辞格;有人说,隐喻是一种范畴错置。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
此文为本人原著，若用者请修改,From：Huali College Guangdong University of TechnologyCONTENTSI Introduction (1)II Advertising strategy of appealing and attention (1)III Brand Design (2)IV Advertisement design effect on consumer——Coca-Cola in China (2)Conclusion (4)References (5)Acknowledgements (6)摘要任何心理活动都有其发生、发展的过程。
消费者对广告接受的心理活动也有其发生、发展的过程。
要实施广告的设计战略，必须了解广告设计作用于消费者的心理机制。
要了解广告的设计如何对消费者生影响，就要先从消费者的角度入手，研究消费者对产品的态度是如何形成和改变的，消费者的不同个性和自我概念是如何影响其消费心理和行为的，以及消费者在购买商品时的决策过程等。
根据这些信息有针对性地实施广告设计战略，才能赢根本的胜利。
关键字：广告设计，消费者，影响，消费心理与行为AbstractAny consumer activity has its place, the development process. Consumer acceptance of the psychology of advertising design also has its place. Development process. Design strategy to implement the ad, you must understand the role of advertising in the consumer's psychological mechanism. To understand how the ad is designed to have an impact on consumers, we should start with the consumer's point of starting to study the attitude of the consumer how the product formation and change, consumer self-concept is a different personality and how it affects their consumption Psychology and behavior. When consumers purchase products and affect by product advertising design. According to the information to implement targeted advertising design strategy to win the essential victory.Key words:advertising design ，consumer ，impact ，consumption psychology and behaviorI IntroductionAdvertising design in modern social life, plays a very important role. It has long transcended its advertised function and communicate information, more of a cultural heritage has been given a people carrier of meaning. Modern society, more colorful advertising designed to show the human spirit with their social roles.In recent years there have been some personalized advertising media, such as hair advertising, behavioral advertising, they appear in people's eyes, as if the person's face, with people on the TV, looking forward to the process of transmitting information, with people thinking communication and resonance. This book mainly start from the brief history of advertising in order to allow learners to deeply understand the evolution of advertising and its relationship with the current social development, and advertising design in today's position in the social and economic life.II Advertising strategy of appealing and attentionAs the advertising popular saying: people that start to notice your ad, it means that your products sell out half. So, from a consumer psychological perspective, advertising can attract the attention of consumers is the psychological basis for its success. If consumers are dedicated to watching television ads, thinking the information provided in the literature, etc., and advertising design has a great relationship. Therefore, in the design of advertisements to attract the attention of consumers to keep in mind when the following points:a、A ppropriate amount of advertising informationb、Novel and unique form of advertisingc、R educe information varianced、Using the language characteristics of memoryIII Brand DesignDesign is the visual appeal for the media business, the brand concept, cultural identity. Services, code of conduct and other abstract concepts, through organized, systematic, identification of the unity of design, into easily absorbed by the public of visual symbols, to express the brand message means of identification. Advertising design is the objective basis for brand management, customer willing to accept if no external visual image of the brand, it is impossible to guide customers through the purchase of products, calibration of goods to the overall perception of the brand positioning and customer benefits, brand operations and therefore meaningless. Brand design principles are as the following:a、S imple and eye-catching, easy to read and easy to remember...b、Avoid duplicationc、N ame and logo are Mutual Coordinationd、Respect for the customse、G ood-looking and full of personality the word graphIV Advertisement design effect on consumer——Coca-Cola in China"Always Coca-Cola"slogan, the red circle, flower body design, the unique bottle shape, and the songs used as musical signs. Coca-Cola "Always" campaign theme derived from many different ads, but each of them contain a similar message, reflecting the same information. It is also designed based on this ad, Coca-Cola was lead to the rapid development and gain a great return.It can be seen from the above, consumers intentionally or unintentionally, are subject to advertising design. Before they always have to buy goods online, television and newspapers know about it, then decide whether to buy. Among them, advertising design at this point has played a significant role. Consumers want to catch the attention of advertising design to increase the intensity of the product purchased, is an essential factor in advertising .ConclusionIn summary, we can conclude that: With the social development and economic prosperity. Advertising has become the theme song for the new era. Advertising design is the basis of product sales, is the core of marketing strategy. Therefore, in the advertising strategy to win is to win on the product, but also represent the brand and reputation to win a permanent victory.AcknowledgementsFirst of all, I would like to extend my sincere gratitude to my supervisor, Miss Chen, for her instructive advice and useful suggestions on my thesis. I am deeply grateful of her help in the completion of this thesis.High tribute shall be paid to Miss Chen, whose profound knowledge of English triggers my love for this beautiful language and whose earnest attitude tells me how to learn English.I am also deeply indebted to all the other tutors and teachers in Translation Studies for their direct and indirect help to me.Special thanks should go to my friends who have put considerable time and effort into their comments on the draft.Finally, I am indebted to my parents for their continuous support and encouragement.。