The wine bottle back label The backbone of wine packaging
红酒的英文作文
红酒的英文作文Title: The Elegance of Red WineRed wine, a beverage that has been savoured for centuries, is not merely a drink but an embodiment of culture, history, and artistry. It transcends the boundaries of mere sustenance, becoming a symbol of sophistication and refinement. Theallure of red wine lies in its complexity, its ability tooffer a myriad of sensations with each sip, engaging both the palate and the mind.The journey of red wine begins in the vineyard, where the grapes are carefully nurtured under the watchful eye of viticulturists. The selection of the right grape variety, the soil composition, and the climate all play crucial roles in determining the destiny of the wine. Each varietal, from the robust Cabernet Sauvignon to the elegant Pinot Noir, carriesits own unique characteristics, promising a distinctive experience to the connoisseur.Harvesting the grapes at the optimal ripeness is acritical step, as it affects the flavour profile of the wine. Once harvested, the grapes undergo the process of fermentation, where the magic of transformation takes place. During this phase, the natural sugars in the grapes are converted into alcohol, releasing carbon dioxide and other compounds that contribute to the complexity of the wine.The art of winemaking is a delicate balance of science and instinct. The winemaker must decide when to press the grapes, how long to let the must ferment, and when totransfer the wine into oak barrels for aging. The choice of oak or stainless steel barrels, the duration of aging, and the decision to use new or used barrels all shape the final taste of the wine.The colour of red wine, ranging from the deepest violet to the lightest ruby, is a result of the grape skins' contact with the juice during fermentation. This maceration period also influences the tannin content, which gives red wine its structure and allows it to age gracefully.Tannins, along with other elements such as acidity, alcohol, and fruit, form the backbone of a red wine's flavour profile. A well-balanced wine offers harmony among these components, ensuring a pleasurable drinking experience. The aroma of red wine, often described as the nose, can be rich and varied, offering scents of ripe fruit, spices, earthy tones, or even floral notes.Serving red wine requires attention to detail. The temperature at which it is served can greatly affect its flavour and aroma. Generally, red wines benefit from being served at cooler temperatures than room temperature, around16-18°C (60-65°F), allowing the full range of aromas to be appreciated.Pairing red wine with food is an art form in itself. The traditional rule of thumb suggests matching the weight and intensity of the wine to the dish. For example, a bold, full-bodied red wine like a Syrah pairs wonderfully with grilled steak, while a lighter-bodied Pinot Noir complements adelicate salmon dish. However, with the growing trend of creative cuisine, these rules are becoming more flexible, and experimentation is encouraged.The enjoyment of red wine is not limited to the act of drinking; it extends to the ceremonial aspect of the occasion. From the ritualistic uncorking to the swirling and sniffingof the glass, each step adds to the anticipation and enhances the overall experience. The clinking of glasses, the shared conversations over a bottle, and the stories that unfold areall part of the cultural tapestry that red wine weaves.In the world of wine, there are countless regions, each with its own unique terroir, or the environmental factorsthat contribute to the character of the wine. Regions like Bordeaux in France, Tuscany in Italy, and Napa Valley in California are renowned for producing some of the finest red wines, each with its distinct personality and story.The study of red wine is a never-ending journey. With thousands of varieties produced worldwide, there is always something new to discover. The appreciation of wine can lead one on a path of continuous learning and exploration, delving into the nuances of vintages, producers, and styles.Collectors and enthusiasts alike invest in red wine not only for its monetary value but also for its emotional and historical significance. A fine bottle of aged red wine can be a time capsule, offering a glimpse into a specific moment in time and place. As the years pass, the wine matures,developing nuances and complexities that were not present at its inception.The health benefits associated with moderate consumption of red wine have also contributed to its popularity. Research suggests that the antioxidants found in red wine,particularly resveratrol, may provide cardiovascular benefits and even have anti-aging properties. However, it is important to remember that moderation is key, as excessive consumption can lead to adverse health effects.In recent years, the sustainability movement has gained traction in the wine industry. More and more wineries are adopting eco-friendly practices, from organic farming to reducing waste and using renewable energy sources. This shift towards sustainable viticulture not only benefits the environment but also ensures the longevity of the industryfor future generations to enjoy.In conclusion, red wine is a liquid treasure that embodies the essence of craftsmanship and tradition. It is a living expression of the land from which it comes, a reflection of the people who make it, and a vessel of joy and communal bonding. Whether enjoyed in solitude or shared among friends, red wine remains a testament to the human pursuit of pleasure and the celebration of life's simple yet profound pleasures.。
日常用品英语单词
世界消费者权益日(3月15日)-----WORLDCONSUMERRIGHTDAY
世界水日(3月22日)RDAY
世界卫生日(4月7日)-----WORLDHEALTHDAY
世界地球日(4月22日)-----WORLDEARTHDAY
世界住房日(十月第一个星期一)-----WORLDHOUSINGDAY
国际秘书节(4月25日)-----INTERNATIONALSECRETARYDAY
国际红十字日(5月8日)-----INTERNATIONALRED-CROSSDAY
国际护士节(5月12日)-----INTERNATIONALNURSEDAY
世界电信日(5月17日)-----WORLDTELECOMMUNICATIONSDAY
enamelware搪瓷器皿
haberdashery男子服饰用品
confectionery糖果糕点
cosmetics化妆用品
stationery文具
fabrics纺织品
drygoods服装
ready-madeclothes,off-the-peg,ready-to-wear成衣,现成服装
men'swear男服
国际劳动节(5月1日)-----INTERNATIONALLABOURDAY
男孩节(日本，5月5日)-----BOY’SDAY
母亲节(5月的第二个星期日)-----MOTHER’SDAY
把斋节-----BAMADAN
开斋节(4月或5月，回历十月一日)-----LESSERBAIRAM
银行休假日(英国,5月31日)-----BANKHOLIDAY
go-cart,walker,babywalker儿童学步车
【我的梦想英语作文80词】高中英语作文我的梦想精选
【我的梦想英语作文80词】高中英语作文我的梦想精选高中英语作文我的梦想篇1At the age of five, I'm dancing, set foot on the red carpet, childishly hopping, although the stiff movements, dance immature, but is sincere. I think the dance is very interesting.Still dancing at the age of nine, I, on the red carpet, quietly dance and dance is graceful, the action is strong, but the expression is not in place, because I want to dance with your heart, don't want to use the expression to express his inner world. At that time, I fell in love with the dance.At the age of thirteen, I still dance, ornament in the red carpet, dancing gracefully. , step by step, I began to perfect his attempts to interpret the rhythm of the dance with your heart. At this moment, no longer feel interesting, don't just love, began to have a kind of pursuit, a kind of hope, a deep yearning.So, I desire to butterfly to dance lightly, dragonflies, standing on dancing on the stage. At this moment, silently in the heart lit a dream: to do a happy dancer.Because have a dream, so desperately pursue unceasingly. Wish the bottle is carrying my dream, full of my pursuit of the dance studio. I tried to practice, hopping, in spite of this, because I was born poor quality, are many, many others.An Harbin dance contest, I perform a solo dance, I practice carefully, dancing attentively, jumped many times, on the stage I hope at this time the opportunity to achieve desire. However, it turned out that I failed. Remember I'm cry to step down, this time, a great hurt to me, after all my efforts into the landscape of others in the afternoon after all.Me down, but the heart of a kind of unspeakable power let me can't despair, perhaps because it is the pillar of my soul, the spirit of the backbone. I continue to chase, even if very difficult, very tired...In fact, I also know that some of the seeds are never blossom, but the seeds of the itching for the future full of hope, it was assumed that their efforts will converge into a strong light, illuminate it's life, but little imagine, for it may be dark. My dream also is same, maybe there is no results, but I have no regrets, at least I tried, has experienced such a process, enjoy so “beautiful", at this point, "success" seems to have much a new connotation.Because have a dream, so to strive for.Because have a dream, so we are not afraid of failure.Because have a dream, so do not lose direction.Because have a dream, so full of hope.高中英语作文我的梦想篇2Two thousand years ago, a great grandpa was published, the thought of "datong" lesson plans, at the time, and until today, two thousand years later, we still has been dubbed the "naive" title, we still be adult oppression, control children.I stand here today, "toy tower at the top of a lecture, is to remind adults government authorities, if we cannot get improvement the rights of the child, then we will start our empire" naive "the most powerful attack.Empire and friends, please don't be afraid, please be well prepared, please also keep a rational attitude in the struggle. Physically speaking, we want to avoid confrontation with adults. We can't hurt them, but you can hurt yourself, let the adults heartache, worry, finally give up. Of course! Also get to see their faces, if they face is similar to "the jade emperor saw the Monkey King", then you can boldly; But if, like "altman saw a monster", then you have to be careful, careful, lest bring unnecessary loss., of course, if the real hands on, we don't have to be afraid of them, we have our own troops pletely, it is a powerful boy scouts "empire", if there is an adult hands to you first, please immediately call "ejecting team" hotline, police will immediately send us toy city, the adults caught on the ferris wheel, press the start button, we will hear exciting scream, shout, let they all dizzy, losing battle effectiveness. Or can also be tied to frighten them silly "unlucky bear" next to the train, scared they also silly!These tough means when forced to use, because I believe that the goddess of victory will support us, grandpa would help us, god Monkey King also bullish on us! Adult's mind was unrepentant, said that as of today, at least for help us adults to be expelled by the "adult empire" has more than ten thousand people, such a powerful team in supporting us, we will see hope.In the back of our unremitting efforts, will eventually reach the shore of happiness!When no longer imprisoned crayon small new, when the transformers toys are no longer with a limited edition, when the king of the game e adults and children of munication CARDS! We will not panic because of all sorts of bad news, we will have a look at the animation, we will have countless toys... All this will beimplemented in the ing spring!When we are for the heavy homework nerve-racking, I have a dream, I dream of the day e early!高中英语作文我的梦想篇3Each people all have own dream, the dream of every one of us are great, happy, far away. It is dream that bring us to we want to go to every place, do we want to do every thing. Dreams make each for their goals to strive, to strive, to strive, to develop.Every man's dream is different. Some people dream is to a flight attendant, some people dream is a teacher, some people dream is an actor, some people dream is rich... And my dream is to e a singer, since this has been my dream, and the other people start to ask my dream is something, but I "cheat" they say this is that, I never and others said that my dream is a singer. Do you know why? Because I own reason, I probably never realize this desire! Is what reason makes me lose faith in myself all the. I don't want to say, I also dare not say, even if you don't have the reason, so the students will laugh at me, they would say: "a man like you can when the singer, the people all over the world is the star, they might say yes, I sing songs no voice at all and no one out of tune, I sing songs about said no one can hear. But I like singing, I loveto sing. Why would e like this?Music class in the last section, the class every one of us want to sing, because the singing the obtained result would be an examination result. I'm afraid, really afraid of. I don't know how many points, I would probably is the lowest points in our class! I am more afraid of, I'll have the courage to sing it, I can sing it, I can sing it, the students can hear it, the teacher will hear you. I dare not to think, really did not dare to think. My heart is going to stop. I really want to sing a song? The students one by one beautiful song let teacher is very happy very happy. Is to me what should I do, I have to sing it well, but I can do it? Sure can, now only believe in myself on my own. Yes, only myself believe in myself, be sure to have confidence in myself. To me, don't be nervous. I sure can. I bring you a Christine fan "original dream", "the initial dream, hold in your hands, how can want to place on the way home, the original dream, will definitely arrive. Realized the true desire, is been to heaven." I sing, I finally ended. The students gave me a big round of applause, the teacher gave me a satisfied smile. I am really very happy very touched, I finally succeeded. Thank you.Although the dream is very far from us, but we as long asyou work hard, even if not implemented, we also satisfied. At least we tried, so we don't regret, let's go for our dream to work! We will be successful. Come on!。
葡萄酒灌装英语作文
葡萄酒灌装英语作文Title: The Art of Wine Bottling: A Comprehensive Guide。
Wine bottling is a meticulous process that requires attention to detail and precision to ensure the quality and integrity of the final product. In this essay, we willdelve into the intricacies of wine bottling, exploring the various steps involved and the importance of each stage in preserving the essence of the wine.To begin with, let's discuss the preparation phase, which sets the foundation for successful bottling. Beforethe actual bottling process commences, it is imperative to clean and sterilize all equipment thoroughly. Any residual contaminants can compromise the quality of the wine andlead to undesirable outcomes. Therefore, winemakers often employ rigorous cleaning protocols to maintain hygienic conditions in the bottling area.Once the equipment is sanitized, the wine is ready tobe transferred from storage tanks to the bottling line. This transfer process must be executed with care to avoid oxidation or contamination. Winemakers may use pumps or gravity-fed systems to gently move the wine into the bottling apparatus.Next comes the filling stage, where the wine is dispensed into bottles. Precision is key during this step to ensure consistent fill levels and minimize wastage. Automated filling machines equipped with sensors and controls help maintain accuracy and efficiency. Additionally, winemakers may opt for inert gas purging to displace oxygen and prevent spoilage.After the bottles are filled, they are sealed with closures to preserve freshness and prevent leakage. Corks, screw caps, and synthetic closures are among the options available to winemakers, each with its unique characteristics and suitability for different wine styles. The choice of closure can influence the aging potential and sensory profile of the wine, making it a critical decision in the bottling process.Once sealed, the bottles undergo labeling, where pertinent information such as the wine's varietal, vintage, and producer are displayed. Labeling serves not only as a means of identification but also as a marketing tool, communicating the wine's story and enticing consumers.Finally, the bottles are packed into cases or cartons for distribution. Packaging materials must provide adequate protection during transit to prevent breakage or damage. Additionally, wineries may incorporate branding elements into the packaging design to enhance brand recognition and consumer appeal.In conclusion, wine bottling is a multifaceted process that requires precision, hygiene, and attention to detail at every stage. From preparation and filling to sealing, labeling, and packaging, each step plays a crucial role in maintaining the quality and integrity of the wine. By adhering to strict protocols and leveraging modern technology, winemakers can ensure that every bottleembodies the craftsmanship and passion that went into its creation. Cheers to the art of wine bottling!。
进口酒水中文背标标准
进口酒水中文背标标准英文回答：Imported alcoholic beverages are required to have bilingual labels in China. This means that the labels should include both Chinese and English text. The purpose of this requirement is to ensure that consumers have access to important information about the product, such as the product name, ingredients, alcohol content, and origin.The Chinese label must meet certain standards in terms of font size, legibility, and placement. It should beeasily readable and clearly visible on the packaging. The font size should be proportional to the size of the packaging, so that it can be easily seen and understood by consumers.In addition to the mandatory information, importers may also include additional information on the label, such as tasting notes, food pairing suggestions, or brand stories.This can help consumers make informed decisions and enhance their overall experience with the product.For example, let's say I am a consumer looking to buy a bottle of imported red wine. I come across two different bottles, one with a label that only has Chinese text and another with a bilingual label. The bilingual labelprovides me with all the necessary information in both Chinese and English, including the grape variety, alcohol content, and suggested serving temperature. This makes it easier for me to understand the product and make a decision based on my preferences.中文回答：进口酒水在中国需要有中英文双语标签。
Passage4 Essential Etiquette of wine-drinking
Drinking wine is important for all occasions ,such as business dinner , classy dinner date , here are some important practices.
Pouring wine
1.Preparation 2.Sequence 3.Demands
Dining out Waiter / Waitress/sommelier
Step1. Your server will show you the bottle label before opening Step2. Before pouring a small amount into your glass for you to look at, taste and give your approval to . Step3. your server will put the wine cork next to your place setting
Holding a wine glass
How to hold a wine glass? Don't hold the body of the cup
How to hold a wine glass? Hold it in the handle
Why is it in line with the etiquette standard to hold the cup handle?
Wine Tasting 2.Wine room---most wine rooms offer ‘flights’பைடு நூலகம்
a sampling of several different wine side by side
你喜欢喝什么啤酒英语作文
As a high school student with a penchant for exploring different cultures and flavors, I have always been intrigued by the diversity of the worlds beverages. Among them, beer stands out as one of the oldest and most varied drinks, with a history that dates back thousands of years. My journey into the world of beer began with curiosity and has led me to appreciate the subtleties and complexities of this fermented delight.My first encounter with beer was quite by accident. It was during a family gathering where my uncle, an avid beer enthusiast, introduced me to a variety of craft beers. Initially, I was skeptical, associating beer with the massproduced, fizzy, and somewhat bitter taste that was common in the commercial brands. However, my uncles collection was a revelation. There were bottles with labels depicting scenes of rustic breweries, each promising a unique taste experience.The first beer I tried was a pale ale, a goldenhued brew with a refreshing citrus aroma. It was lightbodied and crisp, with a subtle sweetness that balanced the hoppy bitterness. This was a far cry from the heavy, malty beers I had tasted before. The experience was like discovering a new flavor dimension, and I was hooked.Since then, my interest in beer has grown exponentially. Ive learned about the different types of beer, from the light and crisp lagers to the rich and robust stouts. Each type has its own unique characteristics, influenced by the ingredients used, the brewing process, and the yeast strains involved.One of my favorite beers is the India Pale Ale IPA. This beer is known for itshigh hop content, which gives it a strong, bitter flavor that is balanced by a sweet malt backbone. The bitterness is not overpowering, though its more like a symphony of flavors that dance on your tongue, leaving a lingering, satisfying aftertaste. IPAs are perfect for those who enjoy a more assertive beer, and they pair well with spicy foods or rich, hearty meals.Another beer that has captured my palate is the Belgian Dubbel. This is a Trappist beer, brewed in monasteries by monks following traditional methods. The Dubbel is dark, almost mahogany in color, with a rich, fruity aroma and a complex flavor profile that includes notes of caramel, chocolate, and dark fruit. Its a beer thats best savored slowly, allowing the flavors to unfold and evolve as you drink.Ive also come to appreciate the art of pairing beer with food. Just as wine can enhance the flavors of a meal, so too can beer. A crisp lager can cleanse the palate after a spicy dish, while a malty brown ale can complement the flavors of a roast or a stew. The key is to balance the flavors and textures, just as you would with wine and food.In my exploration of beer, Ive also learned about the importance of the brewing process. The quality of the ingredients, the skill of the brewer, and the care taken in the brewing and aging process can all affect the final product. Its a craft that requires patience, knowledge, and a keen sense of taste.As a high school student, my exploration of beer has been more of a culinary adventure than a pursuit of intoxication. Ive learned to appreciatethe artistry and tradition behind this ancient beverage. Whether its a cold lager on a hot summer day or a rich stout on a cozy winter evening, beer offers a world of flavors waiting to be discovered.In conclusion, my journey into the world of beer has been a delightful one, filled with new discoveries and a deepening appreciation for the craft of brewing. From the refreshing pale ale to the complex Belgian Dubbel, each beer has its own story to tell, and I look forward to continuing my exploration and learning more about this fascinating drink.。
服务带汽的葡萄酒How to serve a bottleof sparkling wine
HOW TO OPEN AND SERVE A BOTTLE OF SPARKLING WINE UMBER:BAR-0012为什么这项任务对你和我们的客人是重要的?Answers:1.To maximize the guest satisfaction最大限度的使客人满意2.To ensure the wine brought to the table is the one chosen by the guest.确保拿到的是客人选择的酒水3.To ensure the guest has the opportunity to taste the wine prior to serving our guests.确保在服务前客人有机会能够尝试酒水Summary questions:1.Why should you check the bin number and the wine label?2.Why fill the bucket with ice cubes and cold water?3.Why do you put a napkin over the wine bucket?4.Why should the label be visual for the guest when presenting?5.Why should you support the bottle with a napkin?6.Why should you ask the guest if they would like to have the wine open now?7.Why should you place the wine back in the bucket?8.Why should the knife be sharp, clean and not rusty?9.Why hold the bottle firm?10.Why should you remove the foil?11.Why do you place the foil in your pocket?12.Why be careful when closing the knife?13.Why should you wipe the month of the bottle and top of the cork?14.Why pierce the cork in the middle?15.Why should the cork be placed on the table in front of the guest?16.Why should you wipe the bottle inside out?17.Why should the label be facing the guests when pouring the wine?18.Why should you pour only a mouth full in the glass?Now ask the trainee to practice the task from start to end to test competency. PHOTO INDEX #01。
红酒玻璃杯包装英语作文
红酒玻璃杯包装英语作文1. The red wine glass packaging is sleek and elegant, exuding a sense of sophistication. The glass is thin and delicate, allowing the wine to be showcased in all its glory. The packaging is minimalistic, with no unnecessary frills or embellishments, emphasizing the purity and simplicity of the wine-drinking experience.2. The red wine glass packaging is designed to enhance the aroma and flavor of the wine. The shape of the glass allows for proper aeration, ensuring that the wine can breathe and develop its full potential. The thin rim of the glass ensures a smooth and seamless flow of wine into the mouth, allowing the taste buds to fully savor the richness and complexity of the wine.3. The red wine glass packaging is not just functional, but also visually appealing. The transparency of the glass allows the vibrant colors of the wine to shine through, creating a visually stunning presentation. The sleek andslender design of the glass adds a touch of elegance and sophistication to any table setting, making it a perfect choice for formal occasions or intimate gatherings.4. The red wine glass packaging is not just a vesselfor drinking wine, but also a symbol of status and sophistication. Holding a glass of red wine in hand, swirling it gently, and taking a sip is a ritual that signifies refinement and appreciation for the finer things in life. The glass itself becomes a statement piece, reflecting the taste and style of the person holding it.5. The red wine glass packaging is not just about the glass itself, but also about the overall experience it provides. The weight of the glass in hand, the feel of the smooth surface against the fingertips, and the sound of the wine swirling inside all contribute to the sensory pleasure of drinking wine. The packaging is designed to enhance these sensory experiences and make the act of drinking wine a truly enjoyable and immersive experience.6. The red wine glass packaging is not just about thepresent moment, but also about the memories and emotions it evokes. The act of drinking wine is often associated with special occasions, celebrations, and intimate moments shared with loved ones. The red wine glass packaging becomes a vessel for these memories and emotions, a reminder of the joy and happiness experienced in those moments.7. The red wine glass packaging is not just about the glass itself, but also about the stories and traditionsthat surround it. The art of wine-making, the history of wine-drinking, and the cultural significance of wine areall encapsulated in the simple act of drinking from a red wine glass. The packaging serves as a connection to these stories and traditions, a way to honor and appreciate the craftsmanship and artistry that goes into creating a bottle of red wine.。
百威哈尔滨啤酒玻瓶中文[1]
1. Description Glass beer bottles suitable for use on high speed fillers and crowners. 1. 描述啤酒玻瓶适用于高速运行的灌酒机和压盖机. 2. Material Specification All new bottles should cause no odor, taste or discoloration of the product. Dimensions of the finish should be such that a satisfactory seal is obtained with an approved crown.Note: Any change in materials or design must be requested in writing and approved by Anheuser-Busch, Inc (ABI).2. 材料标准所有新瓶均应不会引起气味,品尝或产品失色. 瓶口尺寸应该是和已经批准的皇冠瓶盖密封配合良好.注：任何材料或设计改变均须书面提出并得到安海斯－布希公司批准（ABI ）。
3. Government StandardsThe “National Standard of China for Beer Bottles” will become part of this specification wherever applicable.Minimum acceptable performance specifications will follow the higher of either the ABI specifications or the “National Standard of China for Beer Bottles”.The supplier should ensure in writing to the local brewery that all materials used meet local government regulations and standards.3.政府标准中国啤酒瓶标准在任何适用的方面都将成为本标准的一部分。
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The wine bottle back label: The backbone of wine packaging?
René C.G. Arnold; University of Edinburgh
Sophie Ghvanidze, M.A.; Heilbronn University
Prof. Dr. Ruth Fleuchaus; Heilbronn University
Recently, a strong focus of the wine marketing literature has developed discussing the importance and influence of packaging. (e.g. Kidd, 1998, 1999, 2002; Orth & Malkewitz, 2008; Szolnoki, 2007) However, only a small fraction of researcher has so far engaged with the back label. (Chaney, 2000; Charters, Lockshin, & Unwin, 1999) These as well as other studies (e.g. Barber, Almanza, & Donovan, 2006; Shaw, Keeghan, & Hall, 1999) establish the importance of back labels for consumers’ choice processes. Consumers are especiall y interested in their informative content. Within this, consumers seek out most importantly taste information.
Through technical evolution enabling also small wineries to use back labels on their bottles as well as a concentration on branding on the front label, the back label has been gaining importance in all layers of the wine market. Wine producers and marketers thus need to understand how they can make use of the back label most effectively. Consequently, from a practical perspective this research project aims to identify the actual influence of back label information and phrasing on the success of a wine and consumer’s response. Academically, this research project will advance the study of wine marketing. Particularly, it will add to our knowledge about the design of back labels and their importance. In order to fulfil this it will advance the mixed methods design that has so far not gained the same attention in wine marketing as in other research disciplines like general consumer research or social sciences. The research will combine quantitative and qualitative methods to draw a fuller picture of back label success factors than a singular approach could do.
In line with the methodology the academic objective of this project is twofold. Firstly, we will apply hedonic price models that have widely been applied to other attributes of wines (Combris, Leocq, & Visser, 1997, 2000; Oczkowski, 1994, 2001; Schamel, 2003, 2004, 2006; Schamel & Anderson, 2003) on the analysis of back labels in combination with a content analysis approach. This will establish the relative importance of back label information in an econometric sense and identify crucial contents.
Beyond that, we want to understand how producers as well as marketers conceptualise and employ the crucial contents identified in the previous steps. These will probably revolve around taste and excellence within wine descriptions. This part of research will foot in grounded theory and discourse analysis similar to Kniazeva and Belk’s (2007) discussion of product descriptions. This will enable us to understand many crucial concepts of wine on a deeper level and hence open new possibilities of studying consumer perceptions of these concepts for further studies.
This paper will present tentative results of a pilot study we conducted in March and April 2009. We will concentrate on the first part of the project showing the potential of combining hedonic price models and content analysis approaches. The research is on-going and will lead to a second stage which will assess consumers’ responses to wine bottle back labels.。