听说教程4(第四版)Unit+3
《听力教程》4Unit3答案(2021年整理精品文档)
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A Listening Course 4施心远主编《听力教程》4 (第2版）答案Unit 31： Listening and Translation1。
Girls score higher than boys in almost every country。
几乎在所有国家里，女孩子都比男孩子得分高.2.Differences between males and females are a continuing issue of fierce debate。
男女差异一直是激烈争论的焦点。
3.Cultural and economic influences play an important part。
文化和经济影响起着重要的作用。
4. But recent findings suggest that the answer may lie in differences between the male and female brain。
但是最新的发现提示，答案也许在男女大脑的差异。
5。
These include differences in learning rates.这些包括学习速度上的差异。
Section Two Listening ComprehensionPart 1 DialogueExercise： Listen to the dialogue and filling the blanks with the missing information.Serenading Service was founded three years ago when the singer realize that British people were desperate for romance. He thoughtthere would be a clientele for a hired serenader. The idea came from his studies of Renaissance music， which is full of serenades。
新视野大学英语视听说教程第四册答案Unit3
Uint3II. Basic Listening Practice1.ScriptW: Did you see the paper today? There was an earthquake in Brazil.M: Yes, but it only measured 3.5 on the Richter scale. I don’t think there were any casualties.Q: What is the result of the earthquake of 3.5 on the Richter scale according to the man?2. ScriptW: I’d a bit worried about Suzie traveling to southern India. It’s the rainy season there, and there may be landsides.M: Suzie can take care of herself; she won’t go anywhere too risky. Besides, you can always e-mail her if it makes you feel better.Q: What is Suzie doing?3. ScriptM: Hi, I thought you were on holiday in Asia! Back already?W:we never got there! Our travel agent cancelled our arrangements because the whole region is flooded. We were so disappointed; we won’t get another chance to go this year.Q: What is the woman doing?4. ScriptM: Our flight to Tokyo was delayed by twelve hours. Can you believe it? A typhoon hit the east coast and it was chaos.W: I saw it on the news. The flooding and damage were terrible. I don’t think anyone was hurt though.Q: What is the consequence of the typhoon?5. ScriptW: Did you see the program last night about volcanoes? It was fascinating!M: Yes, the weird thing is the molten lava looks so beautiful, yet it’s so destructive. And I couldn’t believe how far the ash can travel. I’m glad we don’t have any volcanoes here!Q: What does the man think the volcano is?Keys: 1.D 2.A 3. C 4.B 5.CIII. Listening InTask 1: Soft answers turn away wrath.Son:Hi, mom, what are we having for dinner tonight?Mom: I haven’t started yet. Why, have you any requires?Son:How about tsunami for a change—I don’t know what is, but I heard some Japanese people using the word on the bus the other day. Sounds like a food.Maybe it’s similar to sushi.Mom: Nonsense. Tsunami comes from Japanese words meaning harbor and wave. If we had a tsunami, it would be the other way around, young man.Son: Why? What is it?Mom:I mean it may swallow you up. A tsunami is an enormous series of very powerful waves.Son: Could you surf on them? That could be cool.Mom: They’re not cool. They are very destructive. When they pound the shore of populated areas, they cause tremendous damage. They destroy everything in their path.Son:What causes them?Mom: I think they are caused by some sort of shock, like an earthquake, volcano, or landside that starts a chain reaction in the ocean.Son: Do the waves get to big that they crush buildings?Mom: Easily. They can be dozens of meters high. They toss cars and houses around as though they were children’s toys.Son: Can you see them coming?Mom: You can see them at quite a distance. But there’s not much you can do. In the open ocean they move at up to 800km per hour, but when it reaches the shore, the system slows down and the waves get bigger.Son:How big?Mom: They can reach 30 meters. Big enough to finish you off in one gulp.1.What the son think a tsunami is?2.What does Mom imply by saying, “If we had a tsunami, it would be the other wayaround”?3.What does the son think surfing on tsunami waves would be like?4.Which of the following is NOT mentioned as the cause of a tsunami?5.How high can tsunami waves reach?Keys: 1B 2.C 3.A 4.D 5.CFor Reference1. In the open ocean they move at up to 800km per hour, but when it reaches the shore,the system slows down and the waves get bigger.2. They can reach 30 meters. Big enough to finish you off in one gulp.Task 2: Flooding in Haiti and the Dominican Republic ScriptThe death too continues to (S1)climb from last week’s flooding in Haiti and the Dominican Republic. The U.S. Agency for International Development (S2)reports that at least1,068 people are dead, 1,600 are (S3) missing, and 25,000 are in need of emergency food and other forms of (S4)assistance. In Dominican Republic, 414 are dead and 274 are missing, all from the town of Jimani.A key(S5) factor in the widespread destruction is the extensive deforestation and the (S6) presence of settlements along the floodplains of rivers.The flooding was driven by intense rainfall. A low-pressure system (S7) originating in Central America brought exceptionally heavy rain and thunderstorms to Haiti and the Dominican Republic from May 18 t o25. (S8) Rainfall exceeded 500 mm (or 19.7 inches) along the border areas of Haiti and the Dominican Republic during that period. At the town of Jimani, Dominican Republic, 250mm (or 10 inches) of rain fell in just 24 hours, causing the Solie River to overflow its banks from May24 to 25.The heavy rainfall resulted in flash flooding and extensive debris flowed over the entire region. Swollen rivers and debris cut off many of the roads traversing the area along the base of the mountains. (S9) This made it difficult for humanitarian relief worker to rescue stranded people and deliver badly. Now people want to know: How often do floods and related landmass movement also caused landsides in a few places.(S10)Analysis of the past date shows that major floods in the Dominican Republic and Haiti are now a near-annual event. Since 1986, twelve lethal events have occurred on the island.Task3: A BlizzardScriptA blizzard is a sever weather condition characterized by low temperatures and strong winds, greater than 15 miles per hour, bearing a great amount of snow.Because the factors for classifying winter storms are complex, there are many different definitions of what a blizzard truly is. But it is generally agreed that in order to be classified as a blizzard, as opposed to merely a winter storm, the weather must meet several conditions. The storm must decrease visibility to a quarter of a mile for three hours running. Include snow or ice as precipitation, and have wind speed of at least 32 miles per hour, which means Force 7 or more on the Wind Scale.Another standard, according to Environment Canada, is that the winter storm musthave winds of 40 kilometers per hour or mi=ore, plenty of snow, visibility less than 1 kilometer, a temperature of less than -25 degrees Celsius, and all of these conditions must last for 4 hours or more, before the storm can properly be called a blizzard. When all these conditions continue after snow has stopped falling, the storm is referred t o as a ground blizzard.An extensive form of blizzard is a whiteout, when the downdrafts, together with snowfall, become so sever that it is impossible to distinguish the ground from the air. People caught in a whiteout can quickly become disoriented, losing their sense of up and down as well as their sense of direction. Severe blizzard can also occur along with arctic cyclones.1.What is the passage mainly about?2.Which of the following is true of a blizzard according to the first standard?3.Which of the following is true of a blizzard according to the second standard?4.What is a ground blizzard?5. Which of the following is in the order of increasing force?Keys: 1A 2.B3. C 4.D 5.CFor ReferenceThey can quickly become disoriented, losing their sense of up and down as well as their sense of direction.IV. Speaking OutMODEL 1 It was a strong earthquakeAmy: Bill, it was a strong earthquake! The house was shaking, the window breaking!Terrible.Bill: I know, it was terrible. I saw your face turn whit as you ran and got under the table.Amy: I admit I panicked. But it wasn’t an occasion for us to be careless. It’s better to be cautious. There might be aftershocks.Bill: Or an even bigger quake!Amy: To play it safe, let’s turn off the gas and electricity.Bill: Right. Let’s get the emergency earthquake kit already. It’s in the kitchen. It has food, flashlights, and a first-aid kit.Amy: Let’s turn on the radio for news. I guess the quake measures at least 5 on the Richter Scale.Bill: Who know what might happen tomorrow, next month or next year? After all, this city is said to be located in an earthquake zoneAmy: There hasn’t been much activity for dozens of yearsBill: But a major quake may hit at any time.Amy: I think we’d better move to an earthquake-proof house.Bill: Smart thinking!MODEL2 Things are a bit out of balance.ScriptJohn:The seventh straight day of rain. It’s too much. Things are a bit out of balance. Susan: Yeah, too much rain here, too little there. Last summer firestorms destroyed many parts of the globe.John: Firestorms are a pretty interesting phenomenon. They generate so much heat that they create their own weather. Nothing you can do about it.Susan:Once a fire developed into a firestorm, there’s no stopping it. Some people think we should n’t try.John: You mean, just let the forests burn? How can we watch people’s homes on fire with folded arms?Susan: Some experts argue that forest fires are part of nature, and that we shouldn’t try to interfere, except, of course, to save homes and lives.John: It seems wrong to let all good timber burn. What a waste that would be! Susan:But that’s nature’s way of cleaning up the debris that collects on the forest floor and creating new kind of growth.John: Maybe so, but it still seems wrong to just let fires burn.Susan: After all, there have been verdant forests for millions of years without man’s help fighting the fires.John: That may be true, but I still think it’s wrong to not put out forest firesMODEL3 This is the island that disappearedScriptSusan: Just look at that sky. Aren’t the twilight colors beautiful?John: Um. Even heard of the famous sunsets that followed the Krakatoa volcano eruption?Susan: Do you mean the Pacific island that blew up in the eighteen hundreds? John: Yeah. Deep red sunsets appeared on the horizon for the three years after the explosion.Susan: They were caused by the fine dust that spread through the earth’s atmosphere. John: People 5,000 kilometers away from Krakatoa reported hearing the enormous blast.Susan: And ashes even fell on Singapore, more than 500 kilometers to the north. John: As I remember, two thirds of the island simply disappeared, blown to bits. Susan: And then giant sea waves followed, killing more than 40,000 people who lived there. John:Apparently the biggest of those waves traveled 4,000 kilometers in just 12 hours. Susan: I don’t think there’s ever been another natural disaster quite like it, do you? John:A mountain called V esuvius erupted, burying the nearby town of Pompeii in ashes; but that was in a smaller scale.Now Your TurnTask 1SAMPLE DIALOGJosh: Maggie, I’ve just read a fire destroyed much of the forest on Day Mountain in Hong Kong the other day.Maggie: I’ve heard that too. The local government sent firefighters and even helicopters to try to put out the fire. But I think they shouldn’t have tried. Josh: You mean, they should just let the forests burn? How can they stand by and watch people’s homes go up in flames?Maggie: Some experts argue that forest fires are a phase in the cycle of nature, and we shouldn’t interfere. Except, of course, to save lives.Josh: It seems wrong to allow fires to burn up good timber. What a waste that would be! You see, the fire-hit area extends nearly 4,00 square meters.Maggie: But that’s nature’s way of cleaning up the debris that collects on the forest floor and creating space for new growth.Josh: That may be true, but it still seems wrong to just let fires burn. They destroyed not only timber, but many rare butterflies living thereMaggie: Anyway, there have been verdant forests for millions of years without man’s help in combating fires.Josh: You may be correct, but I still think it’s wrong to not put out forest fires. If too many trees are destroyed, the very existence of human beings is threatenedV. Let’s TalkScriptA natural disaster is the consequence of a hazardous event, occurring when human activities are affected by adverse natural phenomena such as flood, drought, hailstorm, heat wave, forest fore, hurricanes or typhoons, tornado, tsunami, landsides and mudslides, or volcanic eruption. The resulting deaths or property damages depend on the human ability to resist the disasters.Sometimes two seemingly different disasters may be related to each other. For example, an undersea earthquake may result in a tsunami. While there is a long dry spell in one area, there may be a great flood in another. It is necessary for human beings to understand and combat natural disasters.A drought is a long-lasting weather pattern consisting of dry conditions with very little or no precipitation. During this period, food and water supplies can run low, and other condition, such as famine, can result. Drought can last for several years and are particularly damaging in areas in which the residents depend on agriculture for survival.A flood follows too much rain or water in a location, and could be the result of many different conditions. Floods can be caused by heavy rainfall from a storm, including thunderstorms, rapid melting of a large amounts of snow, or rivers which swell from too much precipitation upstream, causing widespread damage to areas downstream. Another possible cause of a flood is the bursting of man-made dams.VI. Further Listening and SpeakingTask1: Description of a TsunamiScriptA strange hissing noise filled the air, said witnesses to the disaster, and that was followed by an ear-shattering roar. Racing toward the shore at speed of 450 kilometers per hour was a vast black wall of water more than 20 meters high.For sunbathers on the beaches and diners at outdoor beachfront cafes there was no escape. Along with fishing boats, automobiles, trams, trains, early-morning shoppers and beach bungalows they were smashed to the ground and swept as far as two kilometers inland by the force of the tsunami that came after a force 9 earthquake deep under the sea off the coast of Sumatra.Many local residents, including numerous children, rushed onto the beach to pick up fish thrown ashore by the first giant wave. Before they could return to safety, a second powerful wave struck and swept them to their deaths at sea.When the worst of the waters finally retreated back into the ocean, bodies lay everywhere, and many hung from trees. At least 140,000 people died in the flooding around the rim of the Indian Ocean and as far away as Kenya and Somalia. Still missing are more than a thousand people, among then 200 Indonesian fishmen. Hundreds of fishing village in India, Indonesia, Sri Lanka and Thailand are cut off from supplies of clean water, food and medicines. Relief efforts from across the globe are rushing towards the disaster area. Whether they will be able to prevent further deaths from disease remain to be seen.1.What happened after shoppers were smashed to the ground?2.According to the passage, what happened after the first giant wave?3.How many people are missing in the disaster?4.What may follow immediately after the disaster, according to the passage?5.What id the passage mainly about?Keys: 1.A 2.C 3.B 4.D 5.ATask 2: Drought in South AfricaScriptSouth Africa is heading for a disaster in the new year because of a drought. The water level at some dams have dropped below 20% while the ground water table has dropped by as much s 30 metersEmergency measure have been introduced ensure that millions of people have enough water to survive. In rural areas without dams, the government has to send water by truck and sink new, deeper wells to provide drinking water. Tanked water is provided about 3.5 million South Africans. People here normally use barely 30 liters a day, and is impossible to further limit their usage. That is why agricultural use has to be restricted.More than 100,000 farm workers might lose their jobs if it does not rain soon. Water restrictions, which have a negative influence on the agricultural sector in particular, have already been imposed in several districts. Farmers have been forced to stop irrigating their crops to ensure that enough water is available for domestic use. Maize farmers in the eastern parts of the country have almost no hope of planting their crop in time. They need rain within the next two weeks to be able to start planting. Where farmers did sow, the seedlings have been scorched under the sun.An estimated 40,000 head of livestock have died because of the dry spell. Thousands of stock farmers will have to slaughter their livestock on a large scale because there is no grass left.The parts suffering the most were rural areas without dams. If it does not rain, the people there will face a huge crisis.Keys: FFTFTTask3: Brave firemenScriptA fire started on some grassland near a farm in Alberta, Canada. The fire department from the nearby town was called to put the fire out. The fire proved to be more than the small town fire department could handle, so someone suggested that a rural volunteer fire company be called. Since the company was composed entirely of men over65, there was doubt that they would be of assistance. But with no other help available, the farmer called the fire company away.The volunteer fire company’s men arrived in a dilapidated old fire truck. The truck drove straight toward the fire and, instead of stopping in front of the fire, drove right onto the middle of the flames. The volunteer firemen jumped off the truck and started spraying water in all directions. Soon they had put out the center of the fire, breaking the blaze into two easily controllable parts. After an hour of intense fighting, they had extinguished the fire.The farmer was impressed by the brave volunteer firemen and their work. He was so grateful that his farm had been spared that he presented the volunteer company wit ha check for $10,000.A local news reporter asked the volunteer fire captain what the company planned to do with the funds. The fireman looked him right in the eye and said, “That should be obvious. The first thing we’re going to do is to get the brakes fixed on that stupid fire truck.”For Reference1.Since the company was composed entirely of men over65, there was doubt thatthey would be of assistance. But the farmer called the fire company away because the fire proved to be more than the small town fire department could handle, and there was no other help available.2.The truck drove straight toward the fire and, instead of stopping in front of the fire,drove right onto the middle of the flames.3.After an hour of intense fighting, they had extinguished the fire.4.He presented the volunteer company wit ha check for $10,000.The captain said, “The first thing we’re going to do is to get the brakes fixed on that stupid fire truck.”That suggests that they drove right into the middle of the flames because of useless brakes rather bravery.News ReportAustralian WaterspoutScriptA big twister struck the Sydney to Hobart yacht race late on Wednesday, nearly knocking out the team highly favored to win, Nicorette.Disaster struck the Swedish maxi yacht off the east coast of Australia, tearing its mainsail and nearly carrying away skipper Ludde Ingvall.When asked about his encounter with the waterspout, Ingvall described the experience as “surreal”.Ingvall, a seasoned sailor, said that he’s seen twisters before but had always managed to avoid them. This one, however, seemed to be following them and they had no choice but to go right through the middle of it.The encounter with the twister forced Nicorette to drop into fifteenth place overnight. Crew member valiantly battled extreme weather while attempting to keep the yacht o course.Skipper Ingvall reported that the team was now in sixth place and making up ground with the use of its backup mainsail.Nicorette managed to get back on track on Thursday, closing the gap on team Illbruck of Germany, the current leader.This footage from video taken aboard the Nicorette shows the terrible conditions they experienced as they struggled to stay in the race.It took real teamwork to get the unlucky yacht back into this position. Even under these harshest of conditions, the Nicorette team managed to work together to make a miraculous recovery. But the team has a history of successful teamwork.Last year, Nicorette achieved the second-fastest line honors victory in the 57-year history of the 630 nautical mile Sydney to Hobart race. The only yacht to surpass Nicorette’s time was the 60-foot Danish Nokia, setting the record of 1day, 19 hours, 48 minutes, and 2 seconds in 1999.Earlier on Thursday, 8 of the 75 entrants dropped out of the race after a night of thunderstorm activity and winds of up to 30 knots.Team Illbruck is the overall winner so far after two legs o the race, but there is still more race to go.Boat are currently en route to Auckland, New Zealand as they begin the third leg of the around the world race.Nicorette still has a chance to finish in one of the top spots despite the incredible obstacle that almost stopped them..。
智学商务英语视听说教程4 Unit 3 Branding
Part Ⅱ
Subtopic 1 — What is branding?
听力原文
The presenter is interviewing his guest, Marty, who is an author and a brand strategist
Why is branding so important for your business? Activity 1 Listen to the dialogue and fill in the blanks. (1) Marketing is the strategy you use to bring in customers, to _g_e_n_e_r_a_t_e_b_u_s_in_e_s_s_____. (2) Branding is your reputation. It builds trust _in__y_o_u_r_m__a_rk_e_t_p_la_c_e____. (3) Marketing is the process of getting people interested in your products or service, while branding is _s_o_m_e_t_h_in_g__th__at__ge_t_s_p_e_o_p__le_t_o__co_m__e__b_a_ck__. (4) A recent survey shows, nearly 60% of consumers prefer to buy _n_e_w__p_r_o_d_u_c_t_s_fr_o_m__b_r_a_n_d_s_f_a_m_i_li_a_r_to__t_h_e_m____. (5) First you work for the brand, and then _t_h_e_b_r_a_n_d_w__o_r_ks__fo_r_y_o_u_____.
新世界大学英语教材视听说教程4unit3
新世界大学英语教材视听说教程4unit3新世界大学英语教材视听说教程4Unit 3Unit 3: Education and EmploymentIntroduction:In Unit 3 of the New World University English Textbook, we delve into the topic of Education and Employment. This unit aims to enhance students' abilities to discuss and express their ideas on education and its relationship with employment. Through various listening, speaking, and writing activities, students will gain a deeper understanding of the importance of education and how it influences career prospects.Section 1: Education and SocietyEducation is an integral part of society, as it plays a crucial role in shaping individuals and their future endeavors. In this section, we explore the impact of education on society and the benefits it brings to individuals and communities. Through listening tasks, students will develop their comprehension skills while gaining insights into the relationship between education and social development.Section 2: Educational SystemsEvery country has its own educational system, each with its own strengths and weaknesses. In this section, we will compare and contrast different educational systems from around the world. By examining the similarities and differences, students will broaden their perspectives and understand the diverse approaches to education.Section 3: Career Choices and PathwaysEducation and employment are intertwined, with education playing a crucial role in career choices and pathways. This section focuses on helping students explore their career goals and the steps needed to achieve them. Through speaking activities, students will discuss their aspirations, learn from their peers, and develop their communication skills.Section 4: Preparing for Job InterviewsJob interviews are important steps in securing employment. In this section, students will learn essential interview skills and strategies. By engaging in role plays and listening to real-life interview scenarios, they will gain confidence and sharpen their abilities to succeed in job interviews.Section 5: Workplace CommunicationEffective communication skills are vital in the professional world. This section aims to improve students' oral communication abilities in workplace contexts. Through various tasks, such as listening to business conversations and holding discussions, students will enhance their English language skills and better prepare themselves for future employment.Conclusion:Unit 3 of the New World University English Textbook provides students with valuable insights into the relationship between education and employment. By exploring different aspects of education and its impact on society, students will develop a deeper understanding of the importance of education in shaping their futures. Through engaging listening, speaking,and writing tasks, they will also enhance their language skills and prepare themselves for successful careers.。
新视野大学英语第四册听说原文及答案听力原文
新视野大学英语听说教程第四册录音文本Unit1Warming upShort conversation12.3.4.5.6.7.8.9.10.Long conversationsPassageTask1 第12页Task2 第13页Unit2Warming upShort conversations 1.2.3.4.5.6.7.8.9.10.Long conversationsPassageHome work Task1 第29页Task2 第30页Unti3Warming upShort conversation 1.2.3.4.5.6.7.8.9.10.Long conversationPassageHomework Task1Task2Unit4Warming upShort conversation 1.2.3.4.5.6.7.8.9.10.Long conversationPassageHomework Task1Task2Unit5Warming upShort conversation 1.2.3.4.5.6.7.8.9.10.Long conversationPassageHomwework Task1Task2Unit6 Warming upShort conversation 1.2.3.4.5.6.7.8.9.10.Long conversationPassageHomework Task1Task2UNIT7WarmingupShort conversation 1.2.3.4.6.7.8.9.10.Long conversationPassageHomework Task1Task2UNIT8WarmingupShort conversation 1.2.3.4.5.6.7.8.9.10.Long conversationPassageHomework Task1Task2UNIT9 Warming upShort conversation 1.2.3.4.5.6.7.8.9.10.Long conversationPassageHomework Task1Task2UNIT10Warming upShort conversation 1.2.3.4.5.6.7.8.9.10.Long conversationPassageHomework Task1Task2新视野大学英语第二版第四册听说教程答案Unit OneWarming UpF T NGListeningUnderstanding Short Conversations1~5 A C B B D6~10 B A C C D Understanding a Long Conversation1~5 A B A C B Understanding a Passage1~5 A A D B C Understanding a Radio Program1 married in St. Paul's Cathedral2 was a guest at the wedding ceremony3 wore a hat with flowers at the wedding4 is remembered as having been naughty5 was one of the designers of the wedding dress Culture TalkT F F TListening and Speaking1 They have high status.2 They get the attentions of the public.3 Using their fame to make money.HomeworkSupplementary ListeningTask 11~5 D A B B A Task 21~5 C A B B A Task 31、shortage2、assigned3、centered4、hospitalization5、treatment6、colleague7、decentralized8、There are nurse-managers instead of head-nurses9、decide among themselves who will work what shifts and when10、an equal with other vice presidents of the hospitalUnit TwoWarming Up1、Her new book2、Original3、Use your own words to complete it, this question has no correct answers. ListeningUnderstanding Short Conversations1~5 D D D C B6~10 A A B C D Understanding a Long Conversation1~5 D A B B A Understanding a Passage1~5 B C D A C Understanding a Radio Program1 C2 A3 A4 C5 DCulture TalkF F T TListening and Speaking1(The Left Answer) It makes their point and makes you happy.2(The Right Answer) It is difficult to do.3(The Right Answer) Sometimes it’s dangerous.HomeworkSupplementary ListeningTask 11~5 D A B B ATask 21~5 B D A C ATask 31、sketch2、shadow3、paintings4、abroad5、Europe6、jewels7、exquisite8、pictures of rooms with handsomely dressed people in them9、not just their clothes or the lines of their faces10、but he was far greater than they would ever becomeUnit ThreeWarming Up1、god of mercy2、money, strength and health3、lucky onesListeningUnderstanding Short Conversations1~5 C D C B B。
新编大学英语(第四版)视听说教程3教学课件U4
like snowstorms, extremely strong winds and low temperatures. On top of that, we are often working in an environment where there’s very little oxygen available. Host: So the body is exposed to altitude sickness?
Name of explorer
Country of birth
Year of birth Major
exploration(s) Interesting facts
Warming up
12 Throughout human history, explorers have made discoveries that changed the way we viewed the world. Now you are going to learn about great explorers in history or modern times.
Step 2 Each of you comes up with three true / false questions or short answer questions about the explorer you described. Ask your group members the questions to check their understanding of your description.
新视野大学英语视听说教程4答案unit3
Uint3II. Basic Listening Practice5. ScriptW: Did you see the paper today There was an earthquake in Brazil.M: Yes but it only measured 3.5 on the Richter scale. I don’t think there were any casualties.Q: What is the result of the earthquake of 3.5 on the Richter scale according to the man2. ScriptW: I’d a bit worried about Suzie traveling to southern India. It’s the rainy season there and there may be landsides.M: Suzie can take care of herself she won’t go anywhere too risky. Besides you can always e-mail her if it makes you feel better.Q: What is Suzie doing3. ScriptM: Hi I thought you were on holiday in Asia Back alreadyW: we never got there Our travel agent cancelled our arrangements because the whole region is flooded. We were so disappointed we won’t get another chance to go this year.Q: What is the woman doing4. ScriptM: Our flight to Tokyo was delayed by twelve hours. Can you believe it A typhoon hit the east coast and it was chaos.W: I saw it on the news. The flooding a nd damage were terrible. I don’t thinkanyone was hurt though.Q: What is the consequence of the typhoon5. ScriptW: Did you see the program last night about volcanoes It was fascinatingM: Yes the weird thing is the molten lava looks so beautiful yet it’sso destructive. And I couldn’t believe how far the ash can travel. I’mglad we don’t have any volcanoes hereQ: What does the man think the volcano isKeys: 1.D 2.A 3. C 4.B 5.CIII. Listening InTask 1: Soft answers turn away wrath.Son: Hi mom what are we having f or dinner tonightMom: I haven’t started yet. Why have you any requiresSon: How about tsunami for a change—I don’t know what is but I heard some Japanese people using the word on the bus the other day. Sounds like a food. Maybe it’s similar to sushi.Mom: No nsense. Tsunami comes from Japanese words meaning harbor and wave. If we had a tsunami it would be the other way around young man.Son: Why What is itMom: I mean it may swallow you up. A tsunami is an enormous series of very powerful waves.Son: Could you surf on them That could be cool.Mom: They’re not cool. They are very destructive. When they pound the shore of populated areas they cause tremendous damage. They destroy everything in their path.Son: What causes themMom: I think they are caused by some sort of shock like an earthquake volcano or landside that starts a chain reaction in the ocean.Son: Do the waves get to big that they crush buildingsMom: Easily. They can be dozens of meters high. They toss cars and houses around as though they were children’s toys.Son: Can you see them comingMom: You can see them at quite a distance. But there’s not much you can do. In the open ocean they move at up to 800km per hour but when it reaches the shore the system slows down and the waves get bigger.Son: How bigMom: They can reach 30 meters. Big enough to finish you off in one gulp.11. What the son think a tsunami is12. What does Mom imply by saying “If we had a tsunami it would be the other way around”13. What does the son think surfing on tsunami waves would be like14. Which of the following is NOT mentioned as the cause of a tsunami15. How high can tsunami waves reachKeys: 1B 2.C 3.A 4.D 5.CFor Reference1. In the open ocean they move at up to 800km per hour but when it reaches the shore the system slows down and the waves get bigger.2. They can reach 30 meters. Big enough to finish you off in one gulp.Task 2: Flooding in Haiti and the Dominican RepublicScriptThe death too continues to S1 climb from last week’s flooding in Haiti andthe Dominican Republic. The U.S. Agen cy for International Development S2reports that at least1068 people are dead 1600 are S3 missing and25000 are in need of emergency food and other forms of S4assistance.In Dominican Republic 414 are dead and 274 are missing all from the townof Jimani.A keyS5 factor in the widespread destruction is the extensive deforestationand the S6presence of settlements along the floodplains of rivers.The flooding was driven by intense rainfall. A low-pressure system S7originating in Central America brought exceptionally heavy rain andthunderstorms to Haiti and the Dominican Republic from May 18 t o25. S8Rainfall exceeded 500 mm or 19.7 inches along the border areas of Haitiand the Dominican Republic during that period. At the town of JimaniDominican Republic 250mm or 10 inches of rain fell in just 24 hourscausing the Solie River to overflow its banks from May24 to 25.The heavyrainfall resulted in flash flooding and extensive debris flowed over the entireregion. Swollen rivers and debris cut off many of the roads traversing the area alongthe base of the mountains. S9 This made it difficult for humanitarian reliefworker to rescue stranded people and deliver badly. Now people want toknow: How often do floods and related landmass movement also causedlandsides in a few places. S10Analysis of the past date shows that major floods in the DominicanRepublic and Haiti are now a near-annual event. Since 1986 twelve lethalevents have occurred on the island.Task3: A BlizzardScriptA blizzard is a sever weather condition characterized by low temperaturesand strong winds greater than 15 miles per hour bearing a great amountof snow.Because the factors for classifying winter storms are complex there aremany different definitions of what a blizzard truly is. But it is generallyagreed that in order to be classified as a blizzard as opposed to merelya winter storm the weather must meet several conditions. The storm mustdecrease visibility to a quarter of a mile for three hours running. Includesnow or ice as precipitation and have wind speed of at least 32 miles perhour which means Force 7 or more on the Wind Scale.Another standard according to Environment Canada is that the winterstorm must have winds of 40 kilometers per hour or miore plenty of snowvisibility less than 1 kilometer a temperature of less than -25 degreesCelsius and all of these conditions must last for 4 hours or more beforethe storm can properly be called a blizzard.When all these conditions continue after snow has stopped falling the storm isreferred t o as a ground blizzard.An extensive form of blizzard is a whiteout when the downdrafts togetherwith snowfall become so sever that it is impossible to distinguish theground from the air. People caught in a whiteout can quickly becomedisoriented losing their sense of up and down as well as their sense ofdirection. Severe blizzard can also occur along with arctic cyclones.11. What is the passage mainly about12. Which of the following is true of a blizzard according to the first standard13. Which of the following is true of a blizzard according to the second standard14. What is a ground blizzard5. Which of the following is in the order of increasing forceKeys: 1A 2.B3. C 4.D 5.CFor ReferenceThey can quickly become disoriented losing their sense of up and downas well as their sense of direction.IV. Speaking OutMODEL 1 It was a strong earthquakeAmy: Bill it was a strong earthquake The house was shaking the window breaking Terrible.Bill: I know it was terrible. I saw your face turn whit as you ran and got under the table.Amy: I admit I panick ed. But it wasn’t an occasion for us to be careless. It’s better to be cautious. There might be aftershocks.Bill: Or an even bigger quakeAmy: To play it safe let’s turn off the gas and electricity.Bill: Right. Let’s get the emergency earthquake kit already. It’s in the kitchen. It has food flashlights and a first-aid kit.Amy: Let’s turn on the radio for news. I guess the quake measures at least 5 on the Richter Scale.Bill: Who know what might happen tomorrow next month or next year After all this city is said to be located in an earthquake zoneAmy: There hasn’t been much activity for dozens of yearsBill: But a major quake may hit at any time.Amy: I think we’d better move to an earthquake-proofhouse.Bill: Smart thinkingMODEL2 Things are a bit out of balance.ScriptJohn: The seventh straight day of rain. It’s too much. Things are a bitout of balance.Susan: Yeah too much rain here too little there. Last summer firestorms destroyed many parts of the globe.John: Firestorms are a pretty interesting phenomenon. They generate so much heat that they create their own weather. Nothing you can do about it.Susan: Once a fire developed into a firestorm there’s no stopping it. Some people think we shouldn’ttry.John: You mean just let the forests burn How can we watch people’s homes on fire with folded armsSusan: Some experts argue that forest fires are part of nature and that we shouldn’t try to interfere except of course to save homes and lives.John: It seems wrong to let all good timber burn. What a waste that wouldbeSusan: But that’s nature’s way of cleaning up the debris that collects on the forest floor and creating new kind of growth.John: Maybe so but it still seems wrong to just let fires burn.Susan: After all there have been verdant forests for millions of years with out man’s help fighting the fires.John: That may be true but I still think it’s wrong to not put out forestfiresMODEL3 This is the island that disappearedScriptSusan: Just look at that sky. Aren’t the twilight colors beautifulJohn: Um. Even heard of the famous sunsets that followed the Krakatoa volcano eruptionSusan: Do you mean the Pacific island that blew up in the eighteenhundredsJohn: Yeah. Deep red sunsets appeared on the horizon for the three years after the explosion.Susan: They were caused by the fine dust that spread through theearth’satmosphere.John: People 5000 kilometers away from Krakatoa reported hearing the enormous blast.Susan: And ashes even fell on Singapore more than 500 kilometers to thenorth.John: As I remember two thirds of the island simply disappeared blownto bits.Susan: And then giant sea waves followed killing more than 40000 people who livedthere.John: Apparently the biggest of those waves traveled 4000 kilometers in just 12hours.Susan: I don’t think there’s ever been another natur al disaster quite likeit do youJohn: A mountain called Vesuvius erupted burying the nearby town of Pompeii inashes but that was in a smaller scale.Now Your TurnTask 1SAMPLE DIALOGJosh: Maggie I’ve just read a fire destroyed much of the forest on Day Mounta in in Hong Kong the other day.Maggie: I’ve heard that too. The local government sent firefighters and even helicopters to try to put out the fire. But I think they shouldn’t have tried.Josh: You mean they should just let the forests burn How can they stand by and watch people’s homes go up in flamesMaggie: Some experts argue that forest fires are a phase in the cycle of nature and we shouldn’t interfere. Except of course to save lives.Josh: It seems wrong to allow fires to burn up good timber. What a waste that would be You see the fire-hit area extends nearly 400 square meters.Maggie: But that’s nature’s way of cleaning up the debris that collects on the forest floor and creating space for new growth.Josh: That may be true but it still seems wrong to just let fires burn. They destroyed not only timber but many rare butterflies living thereMaggie: Anyway there have been verdant forests for millions of years without man’s help in combatingfires.Josh: You may be correct but I still think it’s wrong to not put out forest fires. If too many trees are destroyed the very existence of human beings is threatenedV. Let’s TalkScriptA natural disaster is the consequence of a hazardous event occurring whenhuman activities are affected by adverse natural phenomena such as flooddrought hailstorm heat wave forest fore hurricanes or typhoonstornado tsunami landsides and mudslides or volcanic eruption. Theresulting deaths or property damages depend on the human ability to resistthe disasters.Sometimes two seemingly different disasters may berelated to each other.For example an undersea earthquake may result in a tsunami. While thereis a long dry spell in one area there may be a great flood in another.It is necessary for human beings to understand and combat naturaldisasters.A drought is a long-lasting weather pattern consisting of dry conditionswith very little or no precipitation. During this period food and watersupplies can run low and other condition such as famine can result.Drought can last for several years and are particularly damaging in areasin which the residents depend on agriculture for survival.A flood follows too much rain or water in a location and could be theresult of many different conditions. Floods can be caused by heavyrainfall from a storm including thunderstorms rapid melting of a largeamounts of snow or rivers which swell from too much precipitation upstreamcausing widespread damage to areas downstream. Another possible cause ofa flood is the bursting ofman-made dams. Description Adverse natural phenomena such as flood drought hailstorm heat Natural disaster wave forest fore hurricanes or typhoons tornado tsunami landsides and mudslides or volcanic eruption. They are related to each other. An undersea earthquake may result in aRelationship Between Two Disasters tsunami. While there is a long dry spell I none area there may be a great flood in another. During a drought food and water supplies can run low and other condition such as famine can result. Drought are particularly Drought damaging in areas in which the residents depend on agriculture for survival. Floods can be caused by long rainfall from a storm including thunderstorms rapid melting of a large amounts of snow or rivers Flood which swell from too much precipitation upstream causing widespread damage to areas down stream. Another cause of a flood is the bursting of man-made dams.VI. Further Listening and SpeakingTask1: Description of a TsunamiScriptA strange hissing noise filled the air said witnesses to the disasterand that was followed by an ear-shattering roar. Racing toward the shoreat speed of 450 kilometers per hour was a vast black wall of water morethan 20 meters high.For sunbathers on the beaches and diners at outdoor beachfront cafes therewas no escape. Along with fishing boats automobiles trams trainsearly-morning shoppers and beach bungalows they were smashed to the groundand swept as far as two kilometers inland by the force of the tsunami thatcame after a force 9 earthquake deep under the sea off the coast of Sumatra.Many local residents including numerous children rushed onto the beachto pick up fish thrown ashore by the first giant wave. Before they couldreturn to safety a second powerful wave struck and swept them to theirdeaths at sea.When the w.。
21世纪大学英语视听说教程Book4unit3PartD听力原文
Book 4 Unit 3 Part D 听力原文Section A1. M: I believe romantic love is the most important condition for marriage. Do you think so?W: I think parental approval is critical for marriage because it creates unity in a family.Q: What do we learn from the conversation?2. M: Is it possible to be married and to be free?W: If you take marriage seriously, then freedom is impossible. If you take it non-seriously, then you can be free.Q: What do we learn from the conversation?3. M: I don‟t know if you remember, b ut it was on this very day last year that we tied the knot. M: How could I ever forget？I love you more than the day we got married.Q: What‟s the special day today?4. W: What would you do if you were in a relationship with someone you didn‟t love any more? M: One word, divorce.Q: What trouble might the woman have？5. M: It‟s really hard to believe that George‟s engaged. Where did he and his fiancée meet?W: At some cocktail in San Francisco, he took to her immediately. I mean, they really hit it off. Q: What can we learn from the conversation?6. W: Eddie, you‟re going to be a father!M: That‟s wonderful news! As an expectant mother, you need to take great care of your health. Q: What is the probable relationship between the two speakers?7. M: Do you know that, a long time ago, weddings were arranged by the parents? The bride and groom only met on their wedding day.W: Really? People don‟t do that now. They believe in free love.Q: How did the bride and groom get to know each other in the past?8.M: They‟re playing the Wedding March. Y our eyes are filled with tears.W: Mary looks so beautiful in the wedding gown, and I recall the moment that I was a bride.Q: Where does the conversation happen?Conversation 1M: Hey, Mary. What are you doing?W: I‟m reading the newspaper. It says a study found changes in the way that American wives and husbands share economic responsibility for their families.M: What is the new economics of marriage in America?W: The study found a big increase in the percentage of married women who earn more money than their husbands.M: Is there any specific data given in the study?W: Y es. 22% of the wives earned more than their husbands during the most recent year of the study. Thirty-seven years ago, just 4% of wives were top earners.M: That‟s a big change. It‟s widely believed that money is number one reason for arguments between married couples.W: I think unequal incomes are no reason for tensions. It is important to look at family life as a whole.M: I agree with you. Both partners have to give their time, effort and, in many cases, income for the good of the family.W: Y ou are so right! Good marriages bring together the skills and ideas that make a family work.9. What are the man and the woman mainly talking about?10. According to the study, what is the percentage of wives who earned more than their husbands during the most recent year?11. What is the woman‟s attitude towards unequal incomes between husbands and wives?Conversation 2W: Hey, Tom. What‟s that in your arms?M: Books.W: What‟s that for?M: My teacher asked me to write an article about college students marriage. Y ou know that many college students are getting married nowadays. Could you please say something about that? I am looking for opinions about that topic.W: My pleasure. Chinese government allows on-campus students to get married before they complete their course. But I think people get married during their college life is not so good.M: Can you tell me why you are against college students marriage?W: Because for on-campus students, their main task is to learn. If they are married, their school work must be affected and they may not graduate favorably. Furthermore, to be married, they must consider many extra problems, such as time to get together, place to live, the cost of home maintenance, birth control, etc.M: I couldn‟t agree wit h you more. They are still too young to think about it. I think it is unnecessary to ban campus marriage, but it should not be advocated or encouraged.W: So, a reasonable mind is especially needed to deal with the problem.M: OK, I have written what you have said down. Thank you so much.12. What topic did the man‟s teacher ask him to write about?13. What is the woman‟s attitude towards college students‟ marriage?14. If on-campus students choose to be married, what factor do they need to take into consideration?15. What is the man‟s attitude towards campus marriage?Section BPassage 1Having been married for more than 40 years, I can attest to the truth of the followingstatement: to excel in the art of domestic argument, one must master the art of losing.Modern psychologists are taken with the “win-win” solution. But in marriage, success resides more in “lose-lose” solutions. Out of these, both parties can win. For in the love configuration, losing gives a gift that always returns.One day shortly after my wife and I were married, we set about picking new living-room wallpaper from a book of samples. My taste and hers were at odds. “I like this one,” she said. “That looks so ugly. I wouldn‟t hang that in hell if I were the devil.”As the argument wen t on, my wife suddenly slammed the book shut. “There are over two hundred samples in this book,” she declared. “I say we spend our energy finding one that suits us both, instead of bickering over the ones we don‟t like.”And that‟s how we settled it. Event ually we found a pattern we both liked. The “wallpaper book” became our symbol for settling the myriad issues that arise in marriage. “Well,” she‟d say when we couldn‟t agree on furniture or a place to vacation, “there are plenty of samples in the wallpape r book.”So remember: if you want to win arguments at home, learn to lose them.16. According to the speaker, what leads to a successful marriage?17.What was the origin of the argument one day shortly after the speaker got married?18. What was the result of the argument?Passage 2Married couples are more likely to live to an old age than their divorced, widowed or un-married counterparts, a US study claims.Research published today in the Journal of Epidemiology and Community Health shows that people that never marry are almost two-thirds more likely to suffer from premature death, with single men more adversely affected than women.By analyzing census data involving 67,000 individuals between 1989 and 1997, scientists from the University of California, Los Angeles (UCLA), found that in 1989 about half of respondents were married, two-fifths had either been divorced or widowed and 20 per cent were not married.Although the researchers admit that by 1997 the greatest contributing factors tow ards mortality were old age and poor health, whether people were married or not had a significant impact on whether people were still alive, even after taking age, health and other factors into consideration.The UCLA research team say they were surprised by the fact that non-married people in good health were more likely to have died during 1989 and 1997 than less-healthy individuals.The researchers explained that the unmarried group of people were found generally to be in better physical condition than their married peers, as well as drinking less alcohol and exercising more.The authors of today‟s report suggest that marriage represents a connection with social life; while not getting married may be strongly linked to “severe isolation”.19.According a US study, which group of people are more likely to live to an old age?20. How many respondents were involved in this US study?21. What is NOT a factor contributing to mortality?22.Why were the researchers surprised by the fact that non-married people in good health were more likely to have died than less-healthy individuals?Passage 3Priscilla Nangurai retired as a teacher in 2005. Today, at the age of 62, she could be living a quiet life in retirement. Instead, she leads an organization at her home called GRACE — the Girls Rights, Attention, Care and Rescue Center. She tries to rescue Masai girls from early marriage and make sure they get an education.In the traditional culture of the Masai people, fathers often promise their young daughters in marriage to older men. Most girls are between the ages of twelve and fourteen, with some even younger.Priscilla Nangurai says the problem begins when a girl gets “booked” when she is very young, or not even born yet. “Booking is when a parent or a ma n wants to marry from a certain family. So he can go to the family, and if there are little girls there, he will book. If one of the wives is expectant, he will say, …I want something from this womb.‟ And he‟s allowed to do that. ”A fourteen-year-old girl named Roseline has been at the rescue center since 2008. At the age of four she was booked to a man who she thinks was about sixty to seventy years old.Masai culture calls for the man who wants to marry a girl to start paying the girl‟s father once the booking has been made. Traditionally the payment is made with cows, but today money can also be exchanged.Since 1986, Priscilla Nangurai has rescued more than 700 girls. She now has 15 girls at her center, and she is building a dormitory to house up to eighty girls.23.Why did Priscilla Nangurai build up GRACE instead of living a quiet life in retirement?24.What can we learn fro m the passage about “booking”?25. When should the man who wants to marry a Masai girl start paying the girl‟s father?Section C26. permanent27. cut short28. Personalities29. endure30. inevitably31. teasing32. getting defensive33. acknowledge34. satisfied with35. achievement。
大学职场英语视听说教程4-第三单元
Part Two Listening Activities
Listening One:ExerciseⅠ
Directions: Listen to the recording for the first time and decide whether the following statements are true ( T ) or false ( F ).
A: Now you've seen our samples. What do you think of them ? B: Frankly,1)__I_d_o_n_'t_l_ik_e__th_e__c_o_lo_r____. A: That can be adjusted very easily. Believe me, we 2)_c_a_n__m_a_k_e_t_h_e_m__to__y_o_u_r_s_a_ti_s_fa_c_t_io_n__.
She thinks that his orders have been falling off lately. 2 What does the man's company mainly deal with?
They have switched to the piece goods market. 3 What kind of goods does the man want to order?
They are table linen and the pillow cases. 5 How many pillow cases does the man order?
He orders 5 , 000 pillow cases.
听力原文
Part Two Listening Activities
大学英语听说教程第4册答案
大学英语听说教程第4册答案Unit 1Part B TextExercise 1: 1. b 2. c 3.aExercise 2: 1. F 2. T 3. F 4.F 5. F. 6.F 7.T 8.F 9.T 10.TPart C 1. c 2. d 3. c 4. a 5. bUnit 2Part B TextExercise 1: 1. d 2. b 3. d 4. c 5. d 6. aExercise 2: (omitted)Part CAmericans move about a great deal at parties....as soon as there are more people than chairs in a room...you will see first one and then another make some excuse to get to his feet sitting becomes staticintroduce themselvesdrift around a roomyou are expected to reply by giving your name and introducing the person with youmerely nod and smileshe extends itjust nods and greets heUnit 3Part B Text Exercise 1:radio/TVcelebrations/worlda weekly column/Daily Starcan't affordcouple/hundredeighteen/age/accepted/adult/vote/buy wines/drive a carconsidered/mature/boysTurkey, Egypt, Indonesia, and Senegal.Exercise 2: 1.F 2.F 3.T 4.F 5.F 6.F 7.F 8.TPart C 1.F 2.F 3.T 4.F 5.F 6.T 7.T 8.F 9.T 10.FUnit 4Part B Text Exercise 1:put the OHP on the tablepress the buttons in and lift this part up until it snaps into placeturn the OHP round so the head is facing towards the screen or a white wall plug it inswitch it onplace the transparency on the stagemove the flap up or down to raise or lower the imageturn the wheel to make the image sharpExercise 2:place the OHP about 2 meters from the wall or screena screen works better than a wallleave the OHP switched on when using it and place a piece of paper over the glassPart Cin the address book or contact list"CCs" stands for copies of a message. when you want other people to get copies of the same email message, you send them "CCs".you can copy sentences and paste them in other placesyou can run the spell checkeryou double click the word an type the new word over it.Unit 5 Part B Text Exercise 1: 1. D 2. C 3. D 4. CExercise 2:Firstly, it is a fact that some people were born with better memories. Secondly, different things are kept in different parts of the brain. Ideas, words and numbers are stored in the left-hand side and images, sounds and smells in the right-hand side.Thirdly, unusual experiences can produce chemicals such as adrenaline in our body which can boost memory.Fourthly, how well we remember something is also affected by the context in which we learn about it.Finally, the more often you recall a memory, the more likely you are to remember it. If you don't, you lose it.Part C FourBecause Australia is shaped a bit like a dog.Break it into smaller ones and then think of what the numbers remind us of. Try to follow the directions in our mind.Try to build them into a story.Unit 6Part B TextExercise 1: 1. C 2. C 3. B 4. B 5. A 6. BExercise 2:if a man with a fortune cannot make himself easier and freer than those who are not, he gains nothing. Nothing except glittering baggage that must be attended to.the larger a man's roof, the more snow it collects.the lust for comfort is a stealthy thing that enters the house a guest, and then becomes a host, and then a master.things are in the saddle, and ride mankind.Part C Exercise: 1.c 2.d 3.a 4.b 5.bUNIT7Excrcise 11.Smoking in public places is being restricted more and more in the U.S.2.The speaker is neutral about it.3.People's homes.4.It was classified as a drug like cocaine in 1996.5.The United States is the country where tobacco originated.Exercise21. Throughout the United States, the number of places where people are allowed to smoke has gradually dwindled .2. In fact, smoking in parks and recreation centers is already banned in California.3. Since January 12002 , all parks in California have become smoke-free to safeguard children from the harmful effects of secondhand tobacco smoke and dangerous tobacco waste.4. Scientists all over the world agree that exposure to secondhand smoke poses a serious health risk and there is no safe level of exposure .5. It is especially dangerous for children because when they are exposed to tobacco smoke, they have much higher rates of lung diseases.。
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bargains
Tapescript
Active Listening
Exercise 2
Directions: Listen again and complete the following diagram describing the retail strategy of APG.
you can get from suppliers Principle: what value ________________________ and how you can _____________________________ . deliver that value to customers Model: ________________ grocery store. neighborhood Target customers: those who live _______________________________. one or two kilometers from the store range of products Offer a wide _________________ . with promotions Attract customers _________________ . Carry out a _________________ . loyalty program private labels Launch products of ________________ . Expand operations by ___________________ . opening new stores
Tapescript
Active Listening
Exercise 2
Directions: Listen to the dialogue again and decide whether the statements are true (T) or false (F).
( T ) 1. One way to increase sales is to increase the amount of traffic in the store, but it lacks evidence. ( F ) 2. Retailers agree that selling to two to four more of each 100 people that come to their stores could yield an increase in sales. ( F ) 3. Traffic Analysis keeps retailers ahead of the competition by helping increase the store traffic. ( F ) 4. Traffic Analysis is a promotional strategy according to the speakers. ( T ) 5. Retailers use Traffic Analysis to specifically measure their performance and thus improve sales. ( T ) 6. Retailers who use Traffic Analysis will spend more time taking measures than looking for excuses.
traffic /5trAfIk/ n. 流通；货流
retailer /5ri:teIlE/ n. 零售商 consistently /kEn5sIstEntli/ ad. assumption /E5sQmpFEn/ n. back up 支持 ive Listening
世纪商务英语
Unit 3
Retailing
听说教程 4 (第四版)
大连理工大学出版社
Learning Objectives
1. To acquire the basic knowledge of retailing business. 2. To know about the current formats of retailing. 3. To learn the secrets of the success of retailing business.
种类，类别
区别，差别 改革，创新 忠诚，忠心
label /5leIbEl/ n.
标签
Active Listening
Exercise 1
Directions: Listen to an interview with Aaron Palmer, the CEO of APGRetailing, and match the retailing concepts with their meanings.
Contents
1 2 3 4 Part I Part II Active Listening Fun Break
Part III Additional Listening Part IV Viewing & Speaking
Active Listening
Dialogue 1
Store Traffic Words and Expressions
Basics
Strategy of APG-Retailing
Cores
Innovation
Active Listening
Passage
New Retail Formats Words and Expressions
segment /5segmEnt/ n. penetration /7penI5treIFEn/ n. hypermarket /5haIpE7mB:kIt / n. bazaar /bE5zB:/ n. blend /blend/ n. mall /mC:l/ n. 部分；片段；节 穿过，渗透；突破
特大型超级市场
集市，市场；百货店 混和；融合 购物商场
Active Listening
Exercise 1
Directions: Listen to a passage and fill in the table with the information you hear.
Retail Format Hypermarket Characteristics A kind of discount store with high quality service, good atmosphere, _____________ , and continuous _________________ . guarantees sales programs To create a blend of a typical Chinese grocery store and an Food Bazaar Central Mall ________________________________ , with _____________ prices international supermarket atmosphere unbeatable and vast varieties. Located in the heart of a city, very popular with customers, China’s increasingly well-off young people are hanging out at the new places.
( D ) 1. customer ( C ) 2. category ( F ) 3. shopper ( A ) 4. promotion ( B ) 5. loyalty program ( E ) 6. private label A. advertising and publicity of certain goods B. a system of services designed to reward constant customers C. a defined division of merchandise
D. a person who intends to buy certain goods or service
E. a brand name belonging to a particular retailer F. one who comes into stores searching for merchandise or
Statement 1 2 3 4 √ √ √ √
Tapescript
Mentioned √
Can Be Inferred
Not Mentioned
√
5
6
Fun Break
Directions: Listen to a story at a grocery store and answer the questions.
Tapescript
Active Listening
Exercise 2
Directions: Listen to the passage again and decide whether the statements you hear are mentioned, can be inferred, or not mentioned. Put a tick in the corresponding box.
1. Who is Monica? ____________________________________________________________ Monica is the woman in the story. 2. Whom is the woman speaking to when she is at the grocery store? Why?