广告词汇中英文对照
中英双语版广告语大全
中英双语版广告语中英双语版广告语大全1． Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2． Obey your thirst．服从你的渴望。
（雪碧）3． The new digital era．数码新时代。
（索尼影碟机）4．We lead. Others copy．我们领先，他人仿效。
（理光复印机）5． Impos*le made pos*le．使不可能变为可能。
（佳能打印机）6． Take time to indulge．尽情享受吧！（雀巢冰激凌）7． The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）8． Poetry in motion, dancing close to me．动态的诗，向我舞近。
（丰田汽车）9． Come to where the flavor is. Marlboro Country．光临风韵之境——万宝路世界。
（万宝路香烟）10．To me, the past black and white, but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11. Just do it. 只管去做。
（耐克运动鞋）12. Ask for more. 渴望无限。
（百事流行鞋）13. The taste is great. 味道好极了。
（雀巢咖啡）14. Feel the new space. 感受新境界。
（三星电子）15. Intelligence everywhere.智慧演绎，无处不在。
（摩托罗拉手机）16. The choice of a new generation.新一代的选择。
（百事可乐）17. We integrate, you communicate.我们集大成，您超越自我。
（三菱电工）18. Take TOSHIBA, take the world.拥有东芝，拥有世界。
广告行业常用词中英文对照
广告行业常用词中英文对照(按字母排序)Aabove-the-line advertising 线上广告广告代理商能从媒介获得佣金〔代理费〕的广告，如报刊广告、广播广告、电视广告、影院广告、户外广告等。
account executive (AE) 客户经理广告公司的业务人员职称。
客户经理往往须负责以下工作：1，与客户及内部其他部门共同计划广告〔planning〕,向各部门传达客户的诉求；2，内部协调〔coordination〕；3，将广告设计稿提供应客户；4，监督执行政府的有关广告规章和法规〔regulatorymatters〕；5，利润管理〔agency profit management〕。
客户经理通过计划和协调公司的服务部门，为客户提供更好的服务。
account service 客户服务客户服务是广告代理商的中心工作，肩负着使客户满意从而建立起长期的合作关系，及推动广告代理商内部工作有效运转的任务。
它是广告代理商直接同客户进行沟通、交流的一种功能。
advertising agency 广告代理商习惯上称为“广告公司”，即《中华人民共和国广告法》中所称的广告经营者，一般设有许多职能和业务部门。
advertising campaign 广告活动有时称为“运动”或“战役”。
广告活动包括以下四个重点：制作适当的销售信息、及时传达给受众、选择适当的时机，用合理的成本。
广告主制定一项能测定的目标后，为到达这一目标制定广告战略，然后在市场上执行，包括：广告计划、广告制作、销售及营销等。
advertising department 广告部分为企业的广告部和媒介的广告部。
企业的广告经理负责拟定、审核及实施企业的广告计划。
一般也是负责有关广告的具体工作。
媒介的广告部经理负责出售报刊等的版面，广播、电视的时间等。
airport advertising 机场广告利用机场的候机室及在机场内其他各种场地和设备1上制作刊出的广告，也包括在指示牌上制作的广告。
世界奢侈品100条经典广告语中英文对照
世界奢侈品100条经典广告语中英文对照全文共3篇示例，供读者参考篇1World's Top 100 Classic Luxury Advertising Slogans1. Louis Vuitton – "Pass it On"2. Chanel – "In order to be irreplaceable, one must always be different"3. Gucci – "Quality is remembered long after the price is forgotten"4. Rolex – "A crown for every achievement"5. Prada – "What you wear is how you present yourself to the world"6. Dior – "The ultimate luxury is experience"7. Hermes – "Crafting the extraordinary"8. Cartier – "Celebrating the most precious moments in life"9. Burberry – "Heritage reimagined"10. Tiffany & Co. – "The one and only"11. Versace – "The essence of pure luxury"12. Dolce & Gabbana – "Fashion fades, only style remains"13. Armani –"Elegance is not about being noticed, it’s about being remembered"14. Ferragamo – "Walk your own path in style"15. Yves Saint Laurent – "Fashions fade, style is eternal"16. Bvlgari – "The mastery of preciousness"17. Fendi – "Boldness meets sophistication"18. Valentino – "The epitome of elegance"19. Miu Miu – "Preserving the spirit of youth"20. Bottega Veneta – "When your own initials are enough"21. Alexander McQueen – "Redefining luxury"22. Givenchy – "Becoming who you are"23. Jimmy Choo – "Step into glamour"24. Coach – "Crafted to last a lifetime"25. Manolo Blahnik – "Elegance never goes out of style"26. Louboutin – "In a world full of trends, I want to remain a classic"27. Balenciaga – "Pushing boundaries in luxury fashion"28. Salvatore Ferragamo – "Invest in timeless sophistication"29. Ralph Lauren – "Every symbol of luxury"30. Kate Spade – "Live colorfully"31. Tom Ford – "Dress the part"32. Alexander Wang – "Luxury redefined"33. Michael Kors – "Jet set glamour"34. Lanvin – "Fashion is about having fun"35. Marc Jacobs – "Luxury with a twist"36. Christian Louboutin – "Shoes transform your body language and attitude"37. Givenchy – "Elegance with an edge"38. Vera Wang – "Couture bridal perfection"39. Betsey Johnson – "Make every day a runway"40. Zac Posen – "Craftsmanship meets couture"41. Oscar de la Renta – "People will stare. Make it worth their while"42. Missoni – "Exceptional knitwear"43. Emilio Pucci – "Clothing as bright as your personality"44. Stella McCartney – "Responsible luxury"45. Juicy Couture – "Making the ordinary extraordinary"46. Carolina Herrera – "Effortless elegance"47. Elie Saab – "Elegance is an attitude"48. Moschino – "Modern luxury with a sense of humor"49. Diane von Furstenberg – "The woman I wanted to be"50. Burberry – "British to the core"51. Mary Katrantzou – "Print perfection"52. Phillip Lim – "Cool elegance"53. Giuseppe Zanotti – "Crafted for the glamorous life"54. Valentino – "Dream in couture"55. Rick Owens – "Wearable sculpture"56. Erdem – "Modern femininity"57. Kenzo – "Reimagining the ordinary"58. Helmut Lang – "Luxury with an edge"59. Marchesa – "Draping beauty into every design"60. Thom Browne – "Classic dressing, redefined"61. Derek Lam – "Timelessly elegant"62. Narciso Rodriguez – "Sensuality in simplicity"63. Alice + Olivia – "Playful sophistication"64. Isabel Marant – "Effortless French chic"65. Balmain – "Redefining power dressing"66. Diane von Furstenberg – "Empowering women through fashion"67. Alexander Wang – "Defining urban cool"68. Rodarte – "Dreamlike beauty"69. Giambattista Valli – "The essence of couture"70. Oscar de la Renta – "Creating beauty through elegance"71. Jason Wu – "Crafting the next generation of luxury"72. Elie Saab – "Chic sophistication"73. Erdem – "Femininity redefined"74. Alice Temperley – "Romantic luxury"75. Vera Wang – "Symbol of bridal elegance"76. Nicole Miller – "Effortless American style"77. Rag & Bone – "Effortless cool"78. Peter Pilotto – "Mixing innovation with tradition"79. Jonathan Saunders – "Modern prints for a sophisticated woman"80. Altuzarra – "Powerful femininity"81. Temperley London – "Elegance for the romantic at heart"82. The Row – "Minimalist luxury"83. Emilia Wickstead – "Sophistication in simplicity"84. Preen – "Femininity with a modern twist"85. Mary Katrantzou – "Inventive prints for a bold woman"86. Erdem – "Luxury for the modern romantic"87. Roksanda – "Artistic elegance meets impeccable craftsmanship"88. Issa – "Effortless elegance for the modern woman"89. Ryan Roche – "Luxurious knitwear for the modern woman"90. Paul Andrew – "Elegance in every step"91. Rosie Assoulin – "Creating magic through fashion"92. Wes Gordon – "Modern Hollywood glamour"93. Tome –"Crafting the modern woman’s wardrobe"94. Wolk Morais – "Luxury with an edge"95. Tanya Taylor – "Effortless sophistication with a playful touch"96. Brock Collection – "Elegance redefined"97. Monse – "Modern and chic"98. Khaite – "Timeless elegance for the modern woman"99. Prabal Gurung – "Empowering through fashion"100. Gabriela Hearst – "Luxury with a purpose"These slogans encapsulate the essence of each luxury brand, appealing to their target audience and projecting a sense of exclusivity, elegance, and sophistication. Luxury advertising is all about evoking desire and aspiration, and these slogans achieve that in a concise and memorable way. Luxury brands are not just selling products – they are selling a lifestyle, a dream, and these slogans capture that essence perfectly.篇2World Luxury 100 Classic Advertising SlogansLuxury products have always had a strong appeal to consumers around the world. With their exquisite design, superior quality, and prestigious image, luxury brands are known for their iconic advertising slogans that resonate with the desires and aspirations of their target audience. Here are 100 classic advertising slogans from some of the world's most renowned luxury brands:1. Chanel: "Fashion fades, only style remains the same."2. Louis Vuitton: "The art of travel."3. Gucci: "Quality is remembered long after price is forgotten."4. Hermès: "Craftsmanship that stands the test of time."5. Prada: "Poetic industrial complex."6. Rolex: "A crown for every achievement."7. Cartier: "Jeweler of kings, king of jewelers."8. Burberry: "Icons reimagined."9. Tiffany & Co.: "Every kiss begins with Kay."10. Dior: "Elegance is the only beauty that never fades."11. LVMH: "Caring, creative, powerful."12. Fendi: "F is for Fendi."13. Givenchy: "A style all your own."14. Versace: "A life without regrets."15. Dolce & Gabbana: "Dolce Vita."16. Bottega Veneta: "When your own initials are enough."17. Montblanc: "A legacy of innovation."18. Christian Louboutin: "Red soles for a touch of glamour."19. Yves Saint Laurent: "Fashions fade, style is eternal."20. Balenciaga: "Daring, effortless, and cool."21. Alexander McQueen: "Savage beauty."22. Bvlgari: "Magnificent jewels."23. Jimmy Choo: "Luxury footwear at its finest."24. Tom Ford: "A different kind of beauty."25. Giorgio Armani: "Elegance is not about being noticed, but about being remembered."26. Salvatore Ferragamo: "The measure of authenticity."27. Miu Miu: "The age of indulgence."28. Moncler: "Iconic outerwear for every season."29. Celine: "An expression of instinct."30. Chloé: "Bohemian chic at its best."31. Ralph Lauren: "The world of Polo."32. Alexander Wang: "Urban sophistication."33. 3.1 Phillip Lim: "Cool, easy, chic."34. Marc Jacobs: "Fashion is a way of expressing yourself."35. Thom Browne: "Traditional American tailoring with a twist."36. Michael Kors: "Jet set luxury."37. Kate Spade: "Live colorfully."38. Tory Burch: "Casual luxury for everyday life."39. Coach: "The American icon of leather goods."40. Calvin Klein: "Timeless sophistication."41. Hackett London: "Essential British elegance."42. Mulberry: "Heritage craftsmanship."43. Paul Smith: "Classic with a twist."44. Whistles: "Effortless style for every day."45. Reiss: "Modern silhouettes with timeless appeal."46. Self-Portrait: "Romantic, modern, feminine."47. Stella McCartney: "Made with love for the environment."48. Victoria Beckham: "Empowering women through fashion."49. L.K. Bennett: "Luxury shoes and accessories."50. Roland Mouret: "Sophisticated, sensual, elegant."51. Temperley London: "Vintage-inspired luxury."52. Vivienne Westwood: "Rebel with a cause."53. Erdem: "Elegant, feminine, timeless."54. Mary Katrantzou: "Prints that tell a story."55. Jonathan Saunders: "Colorful, optimistic, modern."56. J.W. Anderson: "Unconventional luxury."57. Roksanda: "Modern, feminine, sophisticated."58. Peter Pilotto: "Innovative use of print and color."59. Preen by Thornton Bregazzi: "Contemporary design witha romantic flair."60. Hunter: "Outdoor luxury."61. Matthew Williamson: "Bohemian glamour."62. Christopher Kane: "Beauty, brutality, the clash of opposites."63. Osman: "Modern elegance with a twist."64. Anya Hindmarch: "Fashion with a sense of humor."65. Peter Jensen: "Nostalgic yet contemporary."66. Emilia Wickstead: "Unabashedly luxurious."67. Simone Rocha: "Romantic, ethereal, modern."68. Sophia Webster: "Colorful, playful, feminine."69. Charlotte Olympia: "Chic accessories with a retro twist."70. Emilio Pucci: "Bold prints for the modern woman."71. Missoni: "Timeless knitwear with a colorful twist."72. Moschino: "Playful, irreverent, fun."73. Roberto Cavalli: "Prints, patterns, and a touch of exoticism."74. Kenzo: "Eccentric and bold."75. Yohji Yamamoto: "Japanese minimalism meetsavant-garde."76. Issey Miyake: "Innovative design, timeless elegance."77. Comme des Garçons: "Avant-garde fashion for the daring."78. Maison Margiela: "Deconstructing luxury."79. Rick Owens: "Gothic glamour with a touch of rebellion."80. Balmain: "The rockstar of fashion."81. Lanvin: "Elegance with a twist."82. Givenchy: "Dark romance and streetwear."83. Valentino: "Romantic and poetic."84. Marni: "Artistic, quirky, creative."85. Jil Sander: "Clean lines and modern simplicity."86. Helmut Lang: "Minimalist cool."87. Acne Studios: "Modern, innovative, Scandinavian."88. Off-White: "Defying stereotypes and breaking boundaries."89. Balenciaga: "Revolutionizing the fashion world."90. Vetements: "The brand that shook up fashion."91. JW Anderson: "Pushing the boundaries of design."92. Loewe: "Craftsmanship with a modern twist."93. Maison Margiela: "Artisanal techniques with aavant-garde approach."94. Dries Van Noten: "Timeless elegance with a touch of the unexpected."95. Junya Watanabe: "Innovative, avant-garde, modern."96. Sacai: "Blurring the lines between high fashion and streetwear."97. Rick Owens: "Dark, edgy, and unconventional."98. Alexander McQueen: "Haute couture meets street fashion."99. Thom Browne: "Traditional tailoring with a contemporary edge."100. Balmain: "The epitome of Parisian style."These classic advertising slogans exemplify the essence of luxury brands, their ethos, and the values they represent. Theycapture the spirit of aspiration, exclusivity, and sophistication that defines the world of luxury fashion and accessories. Whether it's a timeless piece of jewelry or a statement handbag, luxury brands continue to inspire and captivate consumers with their iconic advertising campaigns and slogans.篇3World's Top 100 Classic Luxury Ad Slogans1. Chanel: Fashion changes, but style endures. 时尚改变，但风格永恒。
广告词汇中英文对照
广告术语中英文对照aaa（美国广告院校协会) american academy of advertisingaaaa, 4a’s (美国广告代理商协会） american association ofadvertising agencies abc (广告发行量稽查会) audit bureau ofcirculationsama （美国市场营销协会) american marketing associationaio (行为、兴趣、观点数据库) activity, interesting， opinioniaa (国际广告协会)international advertising association pop广告point of purchasesswot分析、优劣势分析 strength， weakness， opportunity， threat 案头研究 desk research版权 copyright包装 package保存率keeping rate报价 quotation， cost estimate备忘录memo边际效用 marginal utility标题 headline标志 logo， mark草稿 rough草图 sketch插图 illustration差异性（策略) differentiation蒙太奇montage免费赠品 give away命名 naming模仿 copy模型 model， pattern目标对象target audience尼尔逊电视调查报告nielsen television index 频率frequency品牌 brand品牌策略 brand strategy 品牌个性（人格化）brand personality 品牌购买趋势brand momentum 品牌管家 brand steward品牌经理 brand manager 品牌联想 brand linkage品牌识别 brand identity 产品核心概念product concept产品名称测试name test产品效用 benefit产品形象 product image产品原型 product prototype产品原型测试prototype test产品周期 product life-cycle产品属性 product attribute陈列 display冲击力impact出口广告 export advertising创意 creative创意草图 idea sketch创意策略 creative strategy创意概念 creative concept创意提案 creative presentation 创意总监 creative director (cd) 从众 follow促销活动 promotion打样 color proof打字照排 typesetting代理商agent导演 director到达率reach到达频率 frequency第一知名度 top of mind （tom）点子 idea电话调查 telephone interview电视媒体 tv media调查员interviewer定量研究 quantitative research 定位 positioning定性研究 quality research动画 animation动机 motivation， motion动机分析 motivation analysis动机强度 motivation intension独家赞助 sponsored event独特销售理论unique selling proposition （usp) 发行量circulation 菲林，胶片 film分类广告 classified advertising分散式媒体组合assorted media mix分色 color separation分销 distribution风险知觉 perceived risk服务质量 serve quality负片 negative覆盖率coverage概念 concept概念测试 concept test感觉 sense个人收视率 personal audience rating 个性，性格 personality工作进度报告公共关系 public relations购买 purchase， buy购买后分析 post-buy—analysis购买环境 shopping environment购买决策 purchase decision购买决定因子购买率purchase rate购买模型 purchase model购买频率 purchase frequency购买者buyer购买周期 purchase period购买准备 purchase preparation关键词keyword观察法observe method广播电视网 network广播媒体 broadcast mediastatus report purchase decision factor广告 advertising （ad）广告标语 advertising slogan广告测试 advertising test广告策略 advertising strategy广告创意 advertising creative广告创作人员creator广告对象 advertising target广告概念 advertising concept广告稿效果调查 copy test广告代理商,广告公司广告管理 advertising management 广告计划 advertising plan广告监测 advertising monitor， advertising track 广告精读率attentive readership score 广告客户 client广告目标 advertising goal广告目的 advertising objective 广告牌 billboard广告认知效果advertising recognition effect 广告时代 advertising age （ad age）广告诉求 advertising appeal广告文案 advertising copy广告效果advertising effect， advertising impact 广告效果监测advertising impact track广告音乐 jingle广告占有率 share of voice广告招贴 poster广告作品 advertisement国际广告媒体international mediaadvertising agency篇二：主要广告术语中英对照aadvertising广告广告活动ads 广告物account executive 客户主管account 客户项目account planning 客户策划account services 客户部account service 客户服务art director美术指导advertising campaign 广告活动advertising agency 广告代理商4a （ american association of advertising agencies) 美国广告代理商协会above-the-line advertising 线上广告.广告代理商能从媒介获得代理费的广告regulatory matters广告规章和法规agency profit management利润管理advertising department 广告部airport advertising 机场广告appeal 诉求area sampling 区域抽样audience 受众。
广告术语中英文对照
广告术语中英文对照AAA（美国广告院校协会）American Academy of Advertising AAAA, 4A’s (美国广告代理商协会) American Association of Advertising Agencies ABC (广告发行量稽查会) Audit Bureau of CirculationsAMA (美国市场营销协会) American Marketing AssociationAIO (行为、兴趣、观点数据库) activity, interesting, opinionIAA (国际广告协会) International Advertising Associ ationPOP广告 point of purchases SWOT分析、优劣势分析 strength, weakness, opportunity, th reat案头研究desk research版权copyright包装package保存率keeping rate报价quotation, cost es timate备忘录memo调查对象interviewee, responden t, participant比稿competition, pitch 比较广告comparative advertisin g边际效用marginal utility标题headline标志logo, mark草稿rough草图sketch插图illustration差异性（策略）differentiation蒙太奇montage 免费赠品 give away 命名n aming模仿co py模型 mod el, pattern目标对象target audience尼尔逊电视调查报告 Nielsen Television In dex频率 f requency品牌br and品牌策略 brand strategy品牌个性（人格化） brand personali ty品牌购买趋势brand mo mentum品牌管家 brand steward品牌经理br and manager品牌联想bran d linkage品牌识别brand identity产品核心概念 product concept产品名称测试name test产品效用benefit产品形象 product image产品原型product prototype产品原型测试prototype test产品周期product life-cycle产品属性product attribute陈列display冲击力impact出口广告export advertising传播，沟通communication传播策略 communication strategy 创意creative创意草图idea sketch创意策略creative strategy创意概念 creative concept创意提案creative presentation 创意总监creative director (CD) 从众follow促销活动promotion打样color proof打字照排typesetting大众传播 mass communication代理商agent导演director到达率reach到达频率frequency第一知名度 top of mind (TOM)点子idea电话调查telephone interview电视广告commercial电视媒体 TV media调查员 interviewer定量研究quantitative research 定位positioning定性研究 quality research动画animation动机motivation, motion 动机分析 motivation analysis动机强度 motivation intension独家赞助sponsored event独特销售理论unique selling proposition (USP)发行量 circulation菲林，胶片film分类广告 classified advertising 分散式媒体组合assorted media mix分色color separation 分销distribution风险知觉perceived risk服务质量 serve quality负片negative覆盖率coverage概念concept概念测试 concept test感觉sense个人收视率personal audience rating 个性，性格personality工作进度报告 status report公共关系public relations公益广告non-commercial adverti sing构图 layout购买 purchase, buy购买后分析 post-buy-analysis购买环境shopping environment 购买决策 purchase decision购买决定因子 purchase decision factor购买率 purchase rate购买模型purchase model购买频率purchase frequency购买者buyer购买周期 purchase period购买准备 purchase preparation关键词 keyword观察法 observe method广播电视网network广播媒体broadcast media广告advertising (AD) 广告标语advertising slogan广告测试 advertising test广告策略 advertising strategy广告创意 advertising creative广告创作人员 creator广告对象 advertising target广告概念advertising concept 广告稿效果调查 copy test广告歌曲commercial song广告代理商，广告公司advertising agency广告管理 advertising managemen t广告计划 advertising plan广告监测advertising monitor, advertising track 广告精读率 attentive readership sc ore广告客户 client广告目标 advertising goal广告目的 advertising objective 广告牌 billboard广告认知效果 advertising recognition eff ect广告时代 Advertising Age (AD Ag e)广告诉求advertising appeal 广告文案 advertising copy广告效果advertising effect, advertising impac t广告效果监测 advertising impact track广告音乐 jingle广告占有率share of voice广告招贴poster广告作品advertisement国际广告媒体international media国际消费者协会consumer international (CI) 互联网调查 internet survey户外广告 outdoor advertising黄金时段 prime time基本动机 basic motivation集中式媒体组合 concentrated media mix记忆 memory, recall家庭结构family structure家庭类型family type家庭收视率 household rating价格测试price test价值观valuation剪辑 trimming简报briefing交互媒体 interactive media脚本 storyboard街头调查 street interview进口广告 import advertising经销商dealer竞争者competitor剧本大纲synopsis决策模型 decision mode l决策者decision开机率 sets in use 客户client, a ccount客户策划人 account planner客户简报client briefi ng客户经理account mana ger客户主管 account super visor客户总监account dire ctor蓝图 blue prin t老年群体old age mass 累积到达率cumulative rea ch理性广告rational adve rtising连锁超市 chain super-ma rket品牌替代率 brand replaceme nt品牌喜爱度brand leverage 品牌形象 brand image 品牌形象跟踪 brand image track (BIT)品牌占有率brand share品牌知名度 brand awareness 品牌忠诚度 brand loyalty 品牌重复购买率 brand retention品牌转换brand shift品牌资产brand equity普及率diffusion rate企业广告 corporate adv ertising企业理念corporate ph ilosophy企业形象corporate im age企业形象识别corporate identi ty (CI)千人成本cost per thousand（million） (CP T CPM)潜意识，下意识sub-consciousness 潜在市场 potential mar ket青年群体 youth mass 情感 feeling 情感广告emotional adv ertising区域广告regional adv ertising全面服务代理商 full service agency 人口统计 demographic人员测量仪（个人收视监测仪） people meter认知 perceive, recognize认知度 recognition rate认知广告recognition a dvertising认知模型 recognize mod el入户访问 in-house interview商品成长期 growth stage 商品成熟期maturit y stage商品导入期introd uction stage商品衰退期 decli ne stage商圈 t rade area少年群体j uvenile mass设计design设计核心概念design c oncept社会阶层 socie ty class社会意识socie ty-consciousness社会因素 soc iety factor深度访谈 in-de pth interview生活风格（形态） life st yle生活态度数据库 attitud e-value database时尚style, fashio实验法 e xperiment method实验性营销test marketing使用者user市场导向market ing oriented市场调查 marke ting research市场潜力marke t potential市场渠道 m arket channel市场细分 seg mentation市场营销 m arketing市场营销组合mar keting mix市场占有率 mar ket share事件event视觉成型 visua lize视听占有率a udience share收视（听）率 audienc e rating收视监测仪 vid eo meter收视率调查 r ating research受教育程度educati on level售货员salesman数据库database诉求appeal态度a ttitude态度测量 attitud e measurement提案 prese ntation, proposal提示知名度 aided brand a wareness统计指标 statistic i ndex投放时间表cue list, transmission schedule投射法研究 proje ct method完稿finis hed artwork网页广告 web a dvertising未提示知名度un-aided brand awareness文稿撰写人 copywriter 问卷q uestionnaire习惯habit习惯研究 hab it study。
经典英文广告语
经典英文广告语(中英文对照) 1．Goodtothelastdrop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2．Obeyyourthirst．服从你的渴望。
（雪碧）3．Thenewdigitalera．数码新时代。
（索尼影碟机）4．Welead．Otherscopy．我们领先，他人仿效。
（理光复印机）5．Impossiblemadepossible．使不可能变为可能。
（佳能打印机）6．Taketimetoindulge．尽情享受吧！（雀巢冰激凌）7．Therelentlesspursuitofperfection．不懈追求完美。
（凌志轿车）8．Poetryinmotion，dancingclosetome．动态的诗，向我舞近。
（丰田汽车）9．Cometowheretheflavoris．MarlboroCountry．光临风韵之境--万宝路世界。
（万宝路香烟）10．Tome，thepastisblackandwhite，butthefutureisalwayscolor．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11.Justdoit.只管去做。
（耐克运动鞋）12.Askformore.渴望无限。
（百事流行鞋）13.Thetasteisgreat.味道好极了。
（雀巢咖啡）14.Feelthenewspace.感受新境界。
（三星电子）15.Intelligenceeverywhere.智慧演绎，无处不在。
（摩托罗拉手机）16.Thechoiceofanewgeneration.新一代的选择。
（百事可乐）17.Weintegrate,youcommunicate.我们集大成，您超越自我。
（三菱电工）18.TakeTOSHIBA,taketheworld.拥有东芝，拥有世界。
（东芝电子）19.Let'smakethingsbetter.让我们做得更好。
（飞利浦电子）20.Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。
影视广告专业术语中英文对照
影视广告专业术语中英文对照影视广告拍摄中包含很多专业的术语，下面就用英文对照的方式进行介绍：ADArt Director 美术总监、艺术总监AEAccount Executive 客户总管Audience 观众、听众BS 卫星电视CMCommercial Message 电视广播广告CFCommercial Film 用电影胶片拍摄的电视广告VCMVideo Commercial Message 录像电视广告CM Planner 电视广播广告策划者CM Song 广告歌曲CCCorporate Communication 企业信息交流CICorporate Identity 企业形象认同CM time 广告时间Copywriter 撰稿人Corporate Mark 企业标志Coverage 媒体覆盖率Cow Catcher Hitch Hike 在正式节目前后的插播广告Creative Director 创意总监Comtinuity 分镜头脚本F to TFilm to Tape 较转磁Golden Hour 黄金时段G·R·PGross Rating Point 总收视率HUTHousehold using TV （家庭电视）收视率Informercial 信息广告Marketing 市场营销、市场理论、营销理论Media 媒体、媒介Media Mix 媒体组合Media Representative 媒体代理Media Vehicle 媒体载体Mass Communication 新闻界Narration （1）配音（2）解说Official Supply 指定赞助商Off Line 脱机，预备编辑On Line 联机，正式编辑Production （广告）制作公司Presentation 提案（会）Product Team （1）制作小组（2）摄制小组Producer 制作人Positioning 定位Publicity 新闻发布式宣传Recruit 招聘广告Regular Spot 固定插播Risk Management 危机管理（美国称Crisis Management）Rough 草图Rush 样片Series Advertising 系列广告SOMShare of market 市场占有率SOVShare of voice 广告占有率Sizzle Advertising 刺激购买欲望的广告“吊胃口”广告Sound Logo 音响标志（吧音响和企业标志合二为一的广告词汇。
经典广告语 中英文对照
经典广告语中英文对照Introduction广告语是一种能够吸引消费者注意力、传达产品或服务优势的短语或句子。
好的广告语能够让消费者对产品或服务产生兴趣，并促使他们采取行动，从而帮助企业增加销售额和市场份额。
在过去的几十年里，许多经典广告语以其简洁明了的表达和生动有趣的形式成为了文化的一部分。
本文将介绍一些经典广告语，并提供中英文对照。
经典广告语以下是一些具有广泛知名度和影响力的经典广告语：1.Just Do It - 就去做吧 (Nike)2.Think Different - 不同凡想 (Apple)3.I’m Lovin’ It - 我就喜欢(McDonald’s)4.Melts in Your Mouth, Not in Your Hands - 入口即化(M&M’s)5.Because You’re Worth It - 因为你值得拥有(L’Oréal)6.The Happiest Place on Earth - 最快乐的地方 (Disneyland)7.Finger Lickin’ Good - 咖啡牛排. 抵死。
(KFC)8.Have a Break, Have a KitKat - 享受休息时刻 (KitKat)9.It’s the Real Thing - 这是真正的东西 (Coca-Cola)10.Connecting People - 连接人们 (Nokia)这些广告语中的每一个都以其独特的方式传达了品牌的价值观、产品特点或服务质量，成为了各自品牌的代表性标志。
经典广告语的特点好的广告语具备以下几个特点：1.简洁明了 - 经典广告语通常使用简短的词语和句子，能迅速吸引消费者的注意力，传递核心信息。
2.易记易识别 - 经典广告语常常通过使用独特而有趣的语言和形象，让人们轻易记住并将其与品牌联系起来。
3.文化共鸣 - 经典广告语常常与当时的社会文化紧密相连，能够触动消费者的情感并与他们建立深层次的共鸣。
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广告术语中英文对照aaa（美国广告院校协会） american academy of advertisingaaaa, 4a’s (美国广告代理商协会) american association of advertising agencies abc (广告发行量稽查会) audit bureau of circulationsama (美国市场营销协会) american marketing associationaio (行为、兴趣、观点数据库) activity, interesting, opinioniaa (国际广告协会)international advertising association pop广告 point of purchasesswot分析、优劣势分析 strength, weakness, opportunity, threat 案头研究 desk research版权 copyright包装 package保存率keeping rate报价 quotation, cost estimate备忘录memo边际效用 marginal utility标题 headline标志 logo, mark草稿 rough草图 sketch插图 illustration差异性（策略） differentiation蒙太奇montage免费赠品 give away命名 naming模仿 copy模型 model, pattern目标对象target audience尼尔逊电视调查报告nielsen television index 频率frequency品牌 brand品牌策略 brand strategy 品牌个性（人格化）brand personality 品牌购买趋势brand momentum 品牌管家 brand steward品牌经理 brand manager 品牌联想 brand linkage品牌识别 brand identity 产品核心概念product concept产品名称测试name test产品效用 benefit产品形象 product image产品原型 product prototype产品原型测试prototype test产品周期 product life-cycle产品属性 product attribute陈列 display冲击力impact出口广告 export advertising创意 creative创意草图 idea sketch创意策略 creative strategy创意概念 creative concept创意提案 creative presentation创意总监 creative director (cd)从众 follow促销活动 promotion打样 color proof打字照排 typesetting代理商agent导演 director到达率reach到达频率 frequency第一知名度 top of mind (tom)点子 idea电话调查 telephone interview电视媒体 tv media调查员interviewer定量研究 quantitative research定位 positioning定性研究 quality research动画 animation动机 motivation, motion动机分析 motivation analysis动机强度 motivation intension独家赞助 sponsored event独特销售理论unique selling proposition (usp) 发行量circulation 菲林，胶片 film分类广告 classified advertising分散式媒体组合assorted media mix分色 color separation分销 distribution风险知觉 perceived risk服务质量 serve quality负片 negative覆盖率coverage概念 concept概念测试 concept test感觉 sense个人收视率 personal audience rating 个性，性格 personality工作进度报告公共关系 public relations购买 purchase, buy购买后分析 post-buy-analysis购买环境 shopping environment购买决策 purchase decision购买决定因子购买率purchase rate购买模型 purchase model购买频率 purchase frequency购买者buyer购买周期 purchase period购买准备 purchase preparation关键词keyword观察法observe method广播电视网 network广播媒体 broadcast mediastatus report purchase decision factor广告 advertising (ad)广告标语 advertising slogan广告测试 advertising test广告策略 advertising strategy广告创意 advertising creative广告创作人员creator广告对象 advertising target广告概念 advertising concept广告稿效果调查 copy test广告代理商，广告公司广告管理 advertising management 广告计划 advertising plan广告监测advertising monitor, advertising track 广告精读率attentive readership score 广告客户 client广告目标 advertising goal广告目的 advertising objective 广告牌 billboard广告认知效果advertising recognition effect 广告时代 advertising age (ad age) 广告诉求 advertising appeal广告文案 advertising copy广告效果advertising effect, advertising impact 广告效果监测 advertising impact track广告音乐 jingle广告占有率 share of voice广告招贴 poster广告作品 advertisement国际广告媒体international mediaadvertising agency篇二：主要广告术语中英对照aadvertising广告广告活动ads 广告物account executive 客户主管account 客户项目account planning 客户策划account services 客户部account service 客户服务art director美术指导advertising campaign 广告活动advertising agency 广告代理商4a ( american association of advertising agencies) 美国广告代理商协会above-the-line advertising 线上广告。
广告代理商能从媒介获得代理费的广告regulatory matters广告规章和法规agency profit management利润管理advertising department 广告部airport advertising 机场广告appeal 诉求area sampling 区域抽样audience 受众。
接受广告的公众，也就是广告的对象audience share 受众份额audio-visual advertising 视听广告audit bureau of circulation 销数审计局。
1914年始创于美国（简称abc）animation 动画advertising letter 或 sales letter广告函bbid广告竞标target market目标市场brand image品牌印象below-the-line advertising 线下广告除线上广告以外的各种广告形式。
如促销广告(sales promotion advertising)购物点广告(p.o.p advertising)，直接邮递广告(direct mail advertising)，还包括举办展览会(exhibition)和发起某项活动(sponsorship)等。
billboard advertising 路牌广告brand advertising 品牌广告brand loyalty品牌忠诚度brand preference 品牌偏好brand insistence 品牌坚持brand name 产品名称buyer’s market 买方市场banner 横幅广告brand share 品牌占有率，亦称为市场份额（market share）budget 广告预算销售额百分率法（percentage of sales method）目标和任务法（objective and task method）dagmar理论（define advertising goals for measured advertising results）bus stop pillar advertising 站牌广告bus stop shelter advertising 候车停广告button按钮bulk discount数量折扣booklet 或brochure小册子（dm）banner or streamer横幅cchief executive officer首席执行官client客户copywriter广告文案creative department创意部creative director创意总监catalog目录（dm）clicks 点击次数click rate广告被点击的次数与广告收视次数的比率。
即click/impression.如果这个页面出现了一万次，而网页上的广告的点击次数为五百次，那么点击率即为 5%. 目前，亚太区的点击率平均为 1.5% 。
点击率可以精确地反映广告效果，也是网络广告吸引力的一个标志closing date媒介截稿日期closing time截稿时间cpm(cost per thousand impression)千人成本：即广告主购买1000个广告收视次数的费用或者是广告被1000人次看到所需的费用。