新编剑桥商务英语初级第三版Unit
新编剑桥商务英语unit_3
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…
新编剑桥商务英语初级(第三版)_Unit_8.ppt
We’ve got a problem
4. Work in pairs
5. Work in groups of three. Look at the case
study. Then read your role cards and follow the instructions.
Have a discussion about what you should do to solve this problem. Allow 15minutes for students to conclude their discussions.
• 11、夫学须志也，才须学也，非学无以广才，非志无以成学。2020/7/242020/7/242020/7/24Jul-2024-Jul-20
• 12、越是无能的人，越喜欢挑剔别人的错儿。2020/7/242020/7/242020/7/24Friday, July 24, 2020
• 13、志不立，天下无可成之事。2020/7/242020/7/242020/7/242020/7/247/24/2020
即供方根据需方的要求或称广告牌按照需方需求的品种规格质量数量时间地点等要求将物品配送到指定的地点
8.1 Manufacturing processes
本小节学习重点
1、熟悉相关词汇 2、学会谈论生产过程这一话题 3、练习在阅读过程中寻找具体信息 4、掌握被动语态的用法
graffiti
• 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If I'd gone alone, I couldn't have seen nearly as much, because I wouldn't have known my way about.
初级新编剑桥商务英语第三版听力原文
初级新编剑桥商务英语第三版听力原文全文共3篇示例，供读者参考篇1Title: Original Listening Text from Cambridge English for Business 3rd EditionUnit 1: Introducing the BusinessPart 1: Company BackgroundNarrator: Welcome to the first unit of Cambridge English for Business 3rd Edition. In this unit, we will be introducing the concept of a business and discussing the background of a company. Let's listen to a conversation between two colleagues, Mike and Sarah, as they discuss their company's history.Mike: So Sarah, can you tell me a bit about the background of our company?Sarah: Sure, our company was established in 1998 by a group of entrepreneurs who saw a gap in the market for innovative technology solutions. Since then, we have grown to become a global leader in the IT industry.Mike: That's impressive. What are some of the key milestones in our company's history?Sarah: Well, in 2005, we launched our flagship product, which revolutionized the way businesses handle data storage. And in 2010, we expanded into new markets in Asia and Europe, further solidifying our presence in the industry.Mike: It sounds like our company has come a long way since its inception. What sets us apart from our competitors?Sarah: I think it's our commitment to innovation and excellence. We are constantly striving to stay ahead of the curve and deliver cutting-edge solutions to our clients. This has helped us build a strong reputation in the market.Narrator: Thank you for listening to this conversation on company background. In the next part, we will discuss the importance of market research in business. Stay tuned!Part 2: Market ResearchNarrator: In this part, we will explore the concept of market research and how it can benefit businesses. Let's listen to a discussion between two marketing executives, Jane and Tom, as they talk about the importance of conducting market research.Jane: Tom, why do you think market research is essential for businesses?Tom: Well, market research provides valuable insights into consumer preferences, market trends, and competitor strategies. By understanding the needs and wants of their target audience, businesses can tailor their products and services to meet customer demand effectively.Jane: That makes sense. How can market research help businesses make informed decisions?Tom: Market research allows businesses to gather data on consumer behavior, competitor performance, and market conditions. This information can help businesses identify new opportunities, anticipate market trends, and make strategic decisions that will drive growth and profitability.Jane: It sounds like market research can be a powerful tool for businesses. How can small businesses benefit from market research?Tom: Even small businesses can benefit from market research by gaining a deeper understanding of their target market, identifying niche opportunities, and assessing thecompetitive landscape. This can help them make informed decisions and compete effectively in the market.Narrator: Thank you for listening to this discussion on market research. In the next unit, we will explore the role of communication in business. Stay tuned!End of Unit 1This is just a sample of the original listening text from Cambridge English for Business 3rd Edition. The full version of the textbook contains a wide range of listening materials that cover various business topics in depth. We hope you found this sample text helpful in improving your listening skills and understanding of business concepts. Thank you for listening!篇2Cambridge English for Business is a series of self-study or classroom courses for professional English learners. The series is designed to improve communication skills and provide a strong foundation in the language for work-related purposes. The third edition of Cambridge English for Business offers updated content and a variety of activities to help learners engage with the material.One key component of the Cambridge English for Business series is the listening section. Listening is a crucial skill for effective communication in the business world, as it allows professionals to understand instructions, conversations, and presentations. The listening section in the third edition of the series is designed to expose learners to a range of accents and speech patterns, helping them become more comfortable with understanding English spoken in different ways.Each unit in the Cambridge English for Business series includes a listening task that focuses on a specific aspect of business communication. For example, learners may listen to a simulated business meeting, a customer service call, or a presentation. The materials are authentic and relevant toreal-world business situations, providing learners with valuable exposure to business English in context.In addition to listening practice, the Cambridge English for Business series also includes activities to help learners develop their listening skills. These activities may include pre-listening tasks to set the context, comprehension questions to check understanding, and post-listening activities to reinforce learning. Learners have the opportunity to practice listening for gist,specific information, and detail, as well as to improve their ability to identify key points in a conversation or presentation.Overall, the listening section in the third edition of Cambridge English for Business is a valuable resource for professionals looking to improve their listening skills in a business context. With a focus on authentic materials, relevant content, and varied activities, the series provides learners with the tools they need to succeed in the global business environment.篇3Cambridge English for Business第三版是一套专门设计用于商务英语听力训练的教材。
初级新编剑桥商务英语第三版听力原文
初级新编剑桥商务英语第三版听力原文全文共10篇示例，供读者参考篇1Hi there! Here's a fun and simplified version of the listening passage from the Cambridge Business English Third Edition:Title: A Busy Day at the OfficeMy name is Peter, and I work in a big office. Today was a really busy day for me! In the morning, I had to answer lots of emails from customers. They had questions about our products, and I had to make sure to reply to them quickly.After that, my boss called a meeting with the whole team. We had to talk about a new project we're working on. Everyone had to share their ideas and opinions. It was a bit stressful, but we managed to come up with a great plan in the end.During lunchtime, I went out with my colleagues to grab some food. We talked about our weekend plans and shared funny stories. It was nice to take a break and relax for a bit.In the afternoon, I had a phone call with a client from another country. We had to discuss a partnership deal andnegotiate the terms. It was a bit challenging because of the language barrier, but we managed to find a solution that worked for both of us.By the time the workday was over, I was exhausted but proud of all the things I had accomplished. Being a part of a team and working together to achieve our goals is really rewarding.I can't wait to see what tomorrow brings at the office! Working in a busy office can be tiring, but it's also a lot of fun. I love my job!篇2Good morning, everyone! Today, I want to share with you some interesting things I learned from the Junior Cambridge Business English Third Edition listening exercises. It was super fun and I hope you enjoy listening to it as much as I did!In the first listening exercise, we heard a conversation between a customer and a sales assistant in a clothing store. The customer was looking for a red sweater but couldn't find the right size. The sales assistant was very helpful and suggested looking for a similar style in a different color. In the end, thecustomer found a beautiful blue sweater and was very happy with their purchase.Next, we listened to a phone call between a customer and a hotel receptionist. The customer was calling to make a reservation for a room, but all the standard rooms were fully booked. The receptionist offered a deluxe room at a discounted rate, which the customer happily accepted. It was great to see how they worked together to find a solution that made both parties happy.In another listening exercise, we heard a dialogue between two colleagues discussing their upcoming presentation. They talked about dividing the tasks and making sure everything was prepared on time. It was a good lesson in teamwork and organization, which are important skills to have in the business world.Lastly, we listened to a meeting between a manager and their team members. The manager discussed the company's sales targets and congratulated everyone on their hard work. They also talked about upcoming projects and how to improve communication within the team. It was inspiring to see how they worked together to achieve their goals.Overall, the listening exercises in the Junior Cambridge Business English Third Edition were not only educational but also a lot of fun. I learned a lot about how to communicate effectively in a business setting and how important teamwork and organization are. I can't wait to practice more and improve my English skills even further. Thank you for listening!篇3Hey guys, let's listen to the new Cambridge Business English Third Edition Listening.Unit 1: Making IntroductionsHey, my name is Amy. What's your name?Hi Amy, I'm Jack. Nice to meet you.Nice to meet you too, Jack. So, what do you do?I work in marketing. How about you?I'm in sales. Do you enjoy your job?Yes, I love it. How about you?I love it too. It's great to meet someone who enjoys their job.Unit 2: Talking about JobsHey, do you know what Jessica does for a living?I think she works in finance.Oh, that's cool. What about Tom?I heard he's a lawyer.Wow, that's impressive. And what do you do?I'm a teacher.That's awesome. I bet you're a great teacher.Unit 3: Making AppointmentsHey, are you free on Friday afternoon?I think so. What's up?Let's meet for coffee. How about 3 pm?Sounds good to me. See you then.Great. See you on Friday.Unit 4: Discussing PlansHey, do you have any plans for the weekend?Not yet. What about you?I'm thinking of going hiking. Do you want to come?That sounds fun. Count me in!Awesome. Let's make it a great weekend.Unit 5: Talking about TravelHey, have you ever been to Paris?Yes, I went last summer. It was amazing.I'm so jealous. I want to visit Paris too.You should definitely go. It's a beautiful city.I'll start planning my trip right away.Alright, guys, that's it for today's listening. Remember to practice your English every day and keep improving. See you next time!篇4Title: My First Encounter with Cambridge Business EnglishHi guys! Today I'm gonna share with you my super exciting experience with Cambridge Business English. So, last month, my teacher introduced us to this new textbook called "Cambridge Business English" and said it's gonna help us learn English for work in the future.At first, I was like, "What? Business English? Isn't that for grown-ups?" But then my teacher explained that knowing business English can actually help us communicate better in all kinds of situations, not just at our jobs.So, we started our first lesson and it was all about making phone calls. We learned how to introduce ourselves, ask for someone, and leave a message. It was so cool because we got to practice calling each other in class and pretend to be real business people.Then, we moved on to writing emails. It was a bit tricky at first, but our teacher taught us how to write formal emails and how to use the right vocabulary. We even wrote an email to a pretend client asking for more information about a product. It was like we were real professionals!Next, we learned about meetings and how to participate in them. We practiced speaking up in a meeting and sharing our ideas. It was fun because we got to role-play different scenarios and pretend to be the boss or a colleague.Overall, I had so much fun learning with Cambridge Business English. It made me realize that English is not just a school subject, but a language that can help me in the real world. I can'twait to learn more and become a pro at business English! Thanks, Cambridge!篇5Hello everyone! Today I'm going to tell you about the new edition of Cambridge Business English Listening Book. It's super cool and helps you improve your English listening skills.In the book, you can find lots of interesting conversations between different people in business situations. For example, there's a conversation between a boss and an employee about a project deadline. The boss is asking the employee if they can finish the project on time, and the employee is explaining the challenges they are facing. It's really fun to listen to and helps you understand how English is used in real-life situations.There are also exercises in the book to test your listening skills. You have to listen to a conversation and answer questions about it. It's like a game and makes learning English more interactive and enjoyable.One of my favorite parts of the book is the role-play section. You can act out different scenarios with a partner, like negotiating a deal or giving a presentation. It's a great way to practice your speaking and listening skills at the same time.Overall, the Cambridge Business English Listening Book is a super helpful resource for improving your English skills in a fun and engaging way. I highly recommend it to anyone who wants to become better at English. Hope you check it out and have fun learning! Bye!篇6Title: My First Cambridge Business English Listening BookHi everyone! Today I want to share with you my experience of using the new edition of Cambridge Business English Listening Book. It's super awesome and fun to learn English in a business way!First of all, the book has a lot of cool dialogues between different characters in a business setting. It's like listening to a story while learning new words and phrases. I love imagining myself as one of the characters in the dialogues, practicing my English pronunciation and intonation.In addition to the dialogues, there are also exercises and activities to help me practice what I've learned. It's like playing games while learning English! I especially enjoy the listening exercises where I have to listen carefully and answer questions. It helps me improve my listening skills a lot.Moreover, the book covers a wide range of topics related to business, such as meetings, negotiations, presentations, and socializing. It's really useful for me to learn how to communicate effectively in a business environment. I feel more confident now when speaking English with my teachers and classmates.Overall, the Cambridge Business English Listening Book is a great tool for kids like me who want to improve their English skills in a fun and engaging way. I highly recommend it to all my friends who are learning English. Let's study hard and have fun together!That's all for today! Thank you for listening to my review. Bye-bye!篇7Hello everyone! Today I want to share with you some fun stories from the new edition of Cambridge English for Business. So grab a snack and let's get started!In the first lesson, we learned about introducing yourself in a business setting. It's important to give a firm handshake and make eye contact when meeting someone new. Remember to say your name clearly and speak with confidence.Next, we talked about making phone calls in English. It can be nerve-wracking to pick up the phone, but with practice, it gets easier. Make sure to speak clearly and politely, and don't forget to ask for the person you want to speak to by name.We also learned about conducting business meetings. It's important to have a clear agenda and stick to it. Make sure everyone has a chance to speak and don't be afraid to ask questions. Remember, teamwork makes the dream work!In the section on negotiations, we practiced role-playing different scenarios. It's important to be assertive but also flexible when trying to reach a resolution. Remember to listen to the other person's point of view and work together to find a win-win solution.Lastly, we discussed writing business emails. It's important to be professional and clear in your communication. Make sure to proofread your emails before sending them and always include a clear subject line.I hope you enjoyed these tips from Cambridge English for Business. Remember, practice makes perfect! Keep studying and soon you'll be a pro at business English. Thanks for listening!篇8Hello everyone! Today I'm going to tell you about a story I read in my new Cambridge Business English book. It's all about listening skills in the office. I hope you enjoy it!The first story is about a woman named Sarah who works in a big company. She has a meeting with her boss and some colleagues. They are discussing a new project. Sarah is a bit nervous because she has to speak in front of everyone. But she listens carefully to what they are saying and then she gives her ideas.The second story is about a man named Tom who is on a conference call with some clients. He is trying to understand what they need from his company. Tom listens carefully to their questions and answers them in a clear way. The clients are happy because Tom really listened to them.The third story is about a woman named Lisa who is in a training session. The trainer is talking about a new software that they will be using at work. Lisa listens carefully to the instructions and practices using the software. She is able to do her work much better because she listened carefully.So, the moral of the stories is that listening is really important in the office. If you listen carefully to your colleagues, clients, and trainers, you will be able to do your job better. So,always remember to listen carefully and pay attention in meetings, calls, and training sessions. That way, you can be a great employee and do well in your job!That's all for today's story. I hope you enjoyed it and learned something new. See you next time! Bye bye!篇9Title: Let's Learn Business English Together!Hey everyone! Today, let's talk about learning English for business! Have you ever heard of Cambridge English for Business? It's a really cool way to improve your English skills so you can do well in the business world.In the Cambridge English for Business book, there are lots of different topics to learn about like meetings, emails, phone calls, and presentations. You can learn how to talk to clients, how to write professional emails, and how to give a great presentation to your boss. It's super helpful for when you grow up and have a job!One of the best things about learning English for business is that you can practice listening to different accents. In the book, you can hear people from all over the world speaking English. It'sso cool to hear how different people sound when they speak English. You can learn to understand people from England, America, Australia, and lots of other countries.There are also fun activities in the book to help you practice your English skills. You can listen to conversations, answer questions, and even role play different business situations. It's like playing a game while you learn!So, if you want to be really good at English and do well in the business world when you grow up, make sure to check out Cambridge English for Business. It's a great way to learn and have fun at the same time. Let's learn together and become super successful in the future!篇10Hello everyone! Today I'm going to tell you all about the new edition of Cambridge Business English Listening. It's super cool and really fun to learn!In the new edition, we have lots of different topics to listen to. We can learn about meetings, presentations, phone calls, and lots more. The best part is, we can practice listening to real conversations that happen in the business world. It's like we're really there!We also get to hear from lots of different people in the recordings. There are men and women from different countries speaking English. It's so cool to listen to all the different accents and ways of talking.When we listen, we have to pay close attention to what people are saying. Sometimes they talk really fast and we have to be quick to understand. But if we listen carefully, we can pick up lots of new words and phrases to use in our own conversations.After listening, we can do fun activities like answering questions and practicing our speaking. It helps us get better at understanding English and speaking it confidently. Plus, it's just really fun to practice with our friends!So, if you want to improve your English and learn about the business world, the new edition of Cambridge Business English Listening is the way to go. It's like a super cool adventure in learning English!。
新编剑桥商务英语(初级)unit three.1B
Reading: Company profiles 公司简介
美体小铺是一家著名的健康、美容品连锁店， 始创 于1976年在应该开办第一家店铺开始， 迄今为止已 经在全球建立了2，000家店铺， 在全球最杰出品牌 的排列中居于第27位。美体小铺产品采用植物、果蔬 调配而成，属纯天然产品。主要生产绿色美容保养品 和化妆品。
英国在线预定公司是一家为消费者提供最后一分钟购 买机票、预订饭店、假日旅游、娱乐演出入场券、餐 馆定位以及送货上门等各种各样服务的公司。公司拥 有几百万的注册客户，与万余家包括航空公司、饭店 、租车公司、娱乐场所和旅店等机构建立了长期的合 作关系。
Speaking: Presenting your company 介绍你的公司
Limited Corporation （1） 投资者只以出资额为限，承担企业责任，即有限责
股份制公司
任
（2）融资能力强，资本可以很多
（3）股权转让容易
Decide whether these types of business organizations usually have one owner (O) or more th1a/naofrneeeolawnnceerr (M)
ห้องสมุดไป่ตู้
Write questions:
1/ Where did Brent Hoberman and Martha Lane Fox start the company? 2/ What did the website sell? 3/ Which counties did the company expand into? 4/ How many employees did they have after six years? 5/ When did the company go public? 6/ When did Martha leave the company?
新编剑桥商务初级-MODULE3
Ray continued to franchise new restaurants and to expand. In 1961, he bought the business from the MacDonald brothers for ﹩2.7 million.
2021/8/6
4
MODULE 3.1
BUSSINESS TOPIC
3 Read the text carefufor each
sentence(1-4). 1 In 1954,Richard and Maurice A A ran a hamburger restaurant. B didn’t like milkshakes. C prepared the food by hand. 2 Ray Kroc C A owned a restaurant in California. B invented a milkshakes maker. C sold machines for making milkshakes. 3 Ray opened B A his first restaurant in California. B his first restaurant in Illinois. C his first restaurant in 1961. 4 When a restaurant opened in Kuwait City, it was C A not very busy on the first day. B quite busy on the first day. C extremely busy on the first day.
新编剑桥商务英语(初级)第三版
Grammar：The present simple 一般现在时
一般现在时用于描述:
1.稳定的、经久不变的情形 (Permanent situations)
2. 习惯动作或经常性的动作 (Habits and frequency of activities)
3. 作息时刻 （与时间短语连用） (Timetables with a time expression)
她著有两三本书，也写些关于演讲技巧和口头报告技巧的 文章。同时，她还是国际著名的演说家，在世界各地发表 鼓舞人心的演讲。
J&C 的客户说他们的课程生动、专业、而且非常实用。
第九页，共160页。
Listening: What does your job involve?
你的工作包括哪些职责？
Job titles 工作头衔
New words and Expressions
business n. 工商企业；商行；商业 technique n. 技巧，技能 cross-cultural adj. 跨文化的
presentation n. 口头报告，陈述，叙述 public speaking 演说，演讲
consultant n. 顾问
Discussion
1. Do you work or study too much? 2. Do you know how to balance your
work with you life? 3. What kind of life do you prefer, love
the life you live or live the life you love?
（每周留出一个晚上放松娱乐） 3. Seek professional help
新编剑桥商务英语初级(第3版)
•
• business n. 工商企业；商行；商业 • technique n. 技巧，技能 • cross-cultural adj. 跨文化的 • presentation n. 口头报告，陈述，叙述 • public speaking 演说，演讲 • consultant n. 顾问 • consultancy n. 咨询公司 • workplace n. 工作场所，办公场所 • run vt. 开办（课程/ 讲习班）
• run vt. 开办（课程/ 讲习班） • 3种常用的释义 • 1 跑， 跑步 • The cat ran away. • 2 经营,管理 • The manager runs his business very well. • 3 开办 （与第2种含义相近） • She runs courses and workshop for
• Personnel Manager/Human Resources(HR)
Manager 人事经理 • Chief Accountant 总会计师 • Sales Manager 销售经理 • Marketing Manager 营销经理 • Public Relations Manager 公关经理 • Advertising Manager 广告经理 • Works/Factory/Production Manager 生产经 理 • Purchasing Manager 采购经理 • After-sales Manager 售后经理
• Homework: write a short passage according the title
• Managing Director/ General Manager 总经理 • CEO: Chief Executive Officer 执行总裁，首席执
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JIT供应方式具有很多好处，主要有以下三个方面： 1. 零库存。用户需要多少，就供应多少。不会产生库 存，占用流动资金。 2.最大节约。用户不需求的 商品，就不用订购，可避免商品积压、过时质变等 不良品浪费，也可避免装卸、搬运以及库存等费用。 3.零废品。JIT能最大限度地限制废品流动所造成 的损失。废品只能停留在供应方，不可能配送给客 户。
提示：
准时生产（=JIT） 介绍
just-in-time
Just In Time：JIT的基本原理是以需定供。即供方 根据需方的要求(或称广告牌)，按照需方需求的品 种、规格、质量、数量、时间、地点等要求，将物 品配送到指定的地点。不多送，也不少送，不早送， 也不晚送，所送物品要个个保证质量，不能有任何 废品。
8.1 Manufacturing processes
本小节学习重点
1、熟悉相关词汇 2、学会谈论生产过程这一话题 3、练习在阅读过程中寻找具体信息 4、掌握被动语态的用法
graffiti
要点解析
提示：
除了上表提到的时态变化外，被动语态还可用于以 下时态中：
现在进行时：be being done(前面的be随人称变化， 后面的being固定）
本小节学习重点： 1、熟悉相关词汇 2、学习掌握如何发现与解决问题的相关技能 3、练习在听音和阅读过程中寻找具体信息
2.Work in pairs. Look at each situation and identity the problem.Then brainstorm ideas to find a Poka-Yoke way of preventing the problems.P80
过去进行时：was/were being done (being固定） 将来进行时：will be being done (being固定） 过去完成时：had been done 将来完成时：will have been done 过去将来时：would be done 过去将来完成时：would have been done
We’ve got a problem
4. Work in pairs
5. Work in groups of three. Look at the case
study. Then read your role cards d follow the instructions.
Have a discussion about what you should do to solve this problem. Allow 15minutes for students to conclude their discussions.
Answers 1.Somebody has filled the car with the wrong fuel. 2.Somebody has got stuck in the doors of a bus. 3.The cows are escaping, because the gate was left open.