剑桥商务英语初级第三版3.1-3.2
新编剑桥商务英语unit 3
branch out
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. „An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.‟ If the initial fee can be raised it‟s an ideal opportunity to stretch those entrepreneurial wings. Back
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
新编剑桥商务英语unit3
branch out growth fee
But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and
taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
Tags that can end misery of lost luggage
Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)________ , which sells secure tags which travelers attach to their luggage. They started to (2)___________ ￡9.95 per tag in the first year, followed by a 2.95 subscription (3)_____________ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.
剑桥商务英语初级-module3
Would you please confirm by fax so that we can make arrangements accordingly.
These are new products from our plant.
When you do take time off, don’t take your work home with you.
vt. 更新
Update
n. 建筑，建筑物 除了……之外
Construction Apart from
adj. 较小的，次要的
Minor
vi. 进行，继续下去
Proceed
New Words & Expressions
n. 全景，全景画 panorama
管理团队
management team
成形
presentingyourcompany介绍你的公司backgroundknowledgetypescompanydescription描述soletraderproprietorship个人独资1经营收益由投资人独享2组织机构简单3完全由投资人控制4税收抵partnership合伙公司1投资人为225人资本金较独资增加2企业亏损由合伙人共担3由于合伙人多有益于增加客户数量和业务种类limitedcorporation股份制公司1投资者只以出资额为限承担企业责任即有限责任2融资能力强资本可以很多3股权转让容易32companyperformance公司业绩focus学习重点学习写公司新闻稿newwordsdistributevt
Heads of corporate and investment banking would knock on the doors of any finance director who would listen.
新编剑桥商务英语(初级)词汇(第三版)
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新编剑桥商务英语（初级）词汇（第三版）1.1worldofwork工作领域businessn.工商企业；商行；商业techniquen.技巧，技能cross-culturaladj.跨文化的presentationn.口头报告，陈述，叙述publicspeaking演说，演讲consultantn.顾问consultancyn.咨询公司runvt.开办（课程/讲习班）one-to-one一对一的accreditedadj.公认的motivationaladj.激发积极性的，clientn.客户entertainingadj.有趣的，使人愉快的，professionaladj.专业的，职业的involvevt.包含、需要、使成为必要部分responsibilityn.责任，所负责的事情beresponsibleforsb./sth.对某人/某事负责titlen.头衔，职称samplen.样品试用产品accountn.账目，账户correspondencen.（来往的）信件badgen.徽章identifyvt.发现，确定workshopn.研讨会，讲习班cateringservice餐饮服务mDmanagingdirector的缩写，总经理，执行董事gadgetn.小巧的器械，小玩意儿interioradj.车内产品，内部装饰memon.备忘录，便条，便笺electricalappliances电器，（家用）电器shipvt.运送powerpoint电子版幻灯片bonusn.奖金cataloguen.产品目录positiveadj.积极乐观的presencen.仪态，风度，风采diaryn.记事簿Athensn.雅典（希腊首都）Doyoulikeyourjob?Doyouoftentravelabroad?howareyou?…nottoobad,thanks.Iworkforacompanythat…Iworkas…whatdoesyourjobinvolve?myjobinvolvesdoing…whatdoyoudo?Idealwith whoisyourmD?Iambasedin….1.2personalandprofessionaldetails个人和职业详细情况divisionn.分理处，部门profilen.传略；人物简介；概况questionnairen.问卷，调查表interviewn.采访；面试musicalinstrument乐器destinationn.目的地follow-upquestions后续问题，补充问题swapvt.交换electronicsn.电子学；电子器件variedadj.多变化的，各不相同的confectionaryadj.糖果的，有关甜食制造的allocatevt.分配，分派candidaten.候选人criterionn.标准，准则pl.（复数）criteriaInc.adj.Incorporated的缩写，股份有限的supervisevt.主管，监管，管理coordinatevt.使协调scubadiving水肺潜水marathonn.马拉松赛跑financeassistant财务助理auditvt.审计master’sdegree硕士学位judon.柔道chronicFatiguesyndrome慢性疲劳综合症ambitiousadj.雄心勃勃的journalismn.新闻学，新闻业breedvt.饲养terriern.小猎狗chewinggum口香糖galleryn.画廊，美术馆formatn.形式，格式sARs--severeAcuteRespiratorysyndrome严重急性呼吸道综合征,俗称非典型肺炎,简称非典efficiencyn.效率profitn.利润mentorn.良师益友makecontributionto为……做贡献personalproblem个人（私人）问题setanexampleto树立榜样bebasedin在……总部raisemoney募捐master’sdegreeinbusinessadministration:mbA工商硕士chronicFatiguesyndrome慢性疲劳综合症beinchargeof负责best-selling 畅销thinkofanewidea想出新点子2.1workinprogress工程进展beinprogress在进行中，在运行中projectn.项目，工程gardenvi.&vt.种植或修整花园，从事园艺工作updatevt.更新constructionn.建筑，建筑物Apartfrom除了……之外minoradj.较小的，次要的proceedvi.进行，继续下去panoraman.全景，全景画managementteam管理团队takeshape成形aheadofschedule提前于预订计划financialreport财务报告tempn.临时雇员helpout帮助（某人）解决困难giveapresentationof对……做陈述launchvt.开始，开办，推出；发射photocopyvt.&n.影印，复印branchn.分部，分店，分公司projectormanager项目经理subcontractorn.转包商periodoftransition过渡期permanentjob永久性工作temporaryemploymentagency临时就业中介机构tryout测试，试用takematernityleave休产假optionn.选择，可选择的办法careerfield职业领域existingskills现有的技能supervisorn.主管，监督人temoraryjob 临时工作askforapayrise要求涨工资meetone’starget完成指标，完成定额sackvt.解雇administrationwork行政管理工作brazil巴西Lisbon里斯本（葡萄牙首都）belem贝伦（巴西东北部港口城市）Fortaleza福塔雷萨（巴西东北部港口城市）Valencia巴伦西亚（西班牙港口城市）montpellier蒙彼利埃（法国南部城市）2.2makingarrangements日程安排makearrangements做安排，做准备plantn.工厂，车间vt.种植taketimeoff抽出时间，休假，休息financedirector财务经理confirmvt.确认，确定receptionn.接待，接待处tradefair交易会，展销会presentvt.介绍，引见；出席potentialclient潜在客户qualityinspector质检人员jobapplicant求职者festivaln.节日self-employedadj.个体的，自己经营的acceptaninvitation接受邀请specialreception特别招待会anniversaryn.周年纪念日venuen.会场，会议地点attendancen.出席，出席人数prague布拉格（捷克斯洛伐克首都）morpeth莫派斯（位于英国诺森伯兰郡）helsinki赫尔辛基（芬兰首都）buenosAires布宜诺斯艾利斯（阿根廷首都）Toronto多伦多（加拿大主要城市）sydney悉尼（澳大利亚东南部港口城市，新南威尔士州首府）3.1companybiography公司简介biographyn.形成、成长和衰亡的记载；传记fastfoodrestaurant快餐店transformvt.转换、改变、改造globalbusiness跨国企业originaladj.最初的，原始的，起源的franchisen.&vt.特许经销权，给……以特许featuren.&vt.是……的特色，以……为特色Frenchfries炸薯条softdrinkn.软饮料；汽水milkshaken.奶昔purchasevt.买，购买multimixern.多用混合器（机）exclusivedistributor独家批发商（代理商）openvi.&vt.开设，开办，开张expandvi.&vt.扩大，扩张corporationn.公司cosmeticn.化妆品inspirevt.激发，启示，使生灵感philosophyn.哲学revolutionaryadj.革命的rawmaterial原材料suppliern.供应者，厂商ethicaladj.伦理的；道德的travelagency 旅行社contractn.&vt.订合同，合同、契约takedeliveryof收货，提取货物mergevi.&vt.合并fleet舰队budgetairline低价航空公司gopublic上市，公开发售股票businesspartner生意伙伴，商业伙伴entrepreneurialadj.企业家的freelancern.自由职业者；自由撰稿人millinonaire网络百万富翁celebrityn.名人entrepreneurn.企业家Kuwaitcity科威特城（科威特首都）sanbernardino圣贝纳迪诺（美国加利福尼亚州东南部的一个县）Illinois伊利诺斯州（美国中北部州）3.2companyperformance公司业绩performancen.业绩，成绩；性能distributevt.配送，分发，分送recordprofit历史最高利润vegetariann.素食者，素食的最后，小编希望文章对您有所帮助，如果有不周到的地方请多谅解，更多相关的文章正在创作中，希望您定期关注。
新编剑桥商务英语初级 Module 3.1
answers
In Brent’s living room Late flights and late hotel bookings France, Germany and Sweden 1,400 In 2000 In 2003
• is an online travel agency and e-tailer • specialists in flights, hotels, cars and holidays at the last minute • for great value deals go to
Module 3.1 Business Topic
Company Biography
3.1 Company biography
The past simple Presenting your company
Grammar
Speaking
Reading
Reading
The man behind McDonald’s
• • • •
the best place to book your cheap flights online low cost flights across European destinations be bound to pick up a deal that fits your budget bargain flights to Spain, France, Germany, Italy and more
Limited Corporation （1） 投资者只以出资额为限，承担企业责任，即有限责 任 股份制公司 （2）融资能力强，资本可以很多 （3）股权转让容易
Presenting your company
新编剑桥商务英语(初级)第三版
Grammar：The present simple 一般现在时
一般现在时用于描述:
1.稳定的、经久不变的情形 (Permanent situations)
2. 习惯动作或经常性的动作 (Habits and frequency of activities)
3. 作息时刻 （与时间短语连用） (Timetables with a time expression)
第五页，共160页。
Expressions on Job
Do you like your job?
Do you often travel abroad ? How are you?
…Not too bad, thanks. I work for a company that… I work as… What does your job involve ?
ship vt. 运送
第四页，共160页。
New words and Expressions
power point 电子版幻灯片 bonus n. 奖金 catalogue n. 产品目录 positive adj. 积极乐观的 presence n. 仪态，风度，风采 diary n. 记事簿 Athens n. 雅典（希腊首都）
第二页，共160页。
New words and Expressions
title n. 头衔，职称 sample n. 样品 试用产品 account n. 账目，账户 correspondence n.（来往的）信件 badge n.徽章 identify vt. 发现，确定 workshop n. 研讨会，讲习班
Chief Accountant 总会计师
邮电版新剑桥商务英语(初级)Unit 3
Structure of a job ad 1 slogan ( headlines) 2 brief introduction to the company 3 job or position ( responsibilities) 4 requirement 5 working conditions 6 contact means
The qualifications or requirements usually includes: 1 personal qualities（个人素质） 2 secretarial skills and public relation skills（ 秘书公关能力） 3 language proficiency（ 语言能力） 4 computer literacy（电脑知识） 5 occupational experience（工作经验） 6 others（其它）
The difficult and important points
Describe job titles, company structures and job responsibility; Drafting job ads; Make and answer telephone; Leave and take telephone message.
1 Using elliptical sentences（ 省略句） Eg: University degree Fluent in English 2 Using phrases Eg: 20 to 30 years old To understand the local dialects. 3 Using abbreviations Eg: IBM= International Business Machines Corporation) PR /Co. /add
邮电版新剑桥商务英语(初级)Unit 3
Jobs
Teaching Objectives
This unit aims to strengthen students’ abilities in: Talking about company organization Drafting an advertisement for a vacancy Talking about jobs and their responsibilities, and Asking to speak to someone and leaving a message. Grammar points: Present simple Present progressive
sales representative recruitment officer export clerk technician plant Manager chief accountant personnel manager
销售代表 招聘官 出口部职员 技师、技术员 工厂/车间经理 首席会计师 人事经理
Training officer
Pay clerk
Expressions used to describe company structures
The head of be responsible to be in charge of Be accountable to for Be divided into Consist of
Unit content
3.1 Company structure 3.2 Describing responsibility 3.3 Leaving a message
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Key Sentences
3. Ray talked to Richard and Maurice(Mac) McDonald, the owner of the resturant. 4. In April 1955, Ray opened his first franchised McDonald's resturant in Des Plaines, Illinois. 在1955年四月，雷的第一家麦当劳特许经营餐厅 在伊利诺斯州的勒斯普拉斯开张。 5. Today, McDonald's Corporation has over 31,000 resturants in over 100 countries.
Key Sentences
6. The milkshake were very popular and the restaurant had purchased ten special "Multimixer" milkshake makers. 奶昔非常受欢迎，餐馆购买了10个特别的“多 功能搅拌器”制作奶昔。 4. On its first day, there were 15,000 people lining up to eat at the resturant. 在它第一天开业，有一万五千人排队等候在 餐厅吃。
新编
剑桥商务英语
初级 （第三版）
By Clyde (陈功)
长 沙 南 方 职 业 学 院
新编剑桥商务英语初级（第三版）
Module Three
教学目的及教学重点
熟悉相关词汇
学会介绍公司情况及组织结构
练习在听力和阅读过程中抓住语篇大意和 寻找相关信息 学写公司简介
词语准备
词语准备词语Βιβλιοθήκη 备专有名词译文参考
语法练习
阅读练习
口语练习
背景知识
provides online direct sales _________________________
designs, develops, manufactures and sells personal computers, Lenovo _________________________ tablet computers, smartphones, software and smart televisions.
阅读练习P.26
背景知识
Key Sentences
1. In 1954, Two brothers ran a small, but busy, restaurant in San Bernardino, California. 两兄弟在加州...经营了一间小但很繁忙的餐馆。 2. The resturant featured a limited menu that included: hamburgers, french fries, soft drinks and milkshake. 这家餐馆的特色是食品少单精，菜单包括： 汉堡，炸薯条，饮料和奶昔。
Key Sentences
3. Ray talked to Richard and Maurice(Mac) McDonald, the owner of the resturant. 4. In April 1955, Ray opened his first franchised McDonald's resturant in Des Plaines, Illinois. 在1955年四月，雷的第一家麦当劳特许经营餐厅 在伊利诺斯州的勒斯普拉斯开张。 5. Today, McDonald's Corporation has over 31,000 resturants in over 100 countries.
publishs and markets films. H. Brothers _________________________
sells western fastfood KFC _________________________ and manges fastfood restaurant.