平面设计类英语术语

平面设计类英语术语

设计design

平面设计Graphic Design

平面设计师Graphic Designer

视觉传达设计Visual Communication Design

整合营销传播Integrated Marketing Communications

传播媒介communications media

品牌Brand

品牌忠诚brand loyalty

品牌偏好brand preference

品牌广告brand advertising

标志logo types

音乐标志musical logo

海报Poster

艺术art

波普艺术POP art

专利patent

商标trademark

插图Illustration

摄影photography

招贴poster

包装packaging

印刷Printing

青、黄、红、黑印刷CYMK printing

形式Form

内容content

符号symbol

大创意big idea

头脑风暴法brain storming

创意creative

感性诉求emotional appeals

理性诉求rational appeals

目标受众target audience

目标市场target market

潜在市场potential market

受众目标audience objectives

细分Segmentation

需求Demands

网页Web page

广告advertising

企业广告corporate advertising

企业识别广告corporate identity advertising 展品exhibit

公众public

宣传publicity

直邮广告direct-mail advertising

主页home pages

互联网Internet

关键词keyword

全球定位系统GPS

消费者customer

市场markets

媒介media

分类广告classified ads

比较广告comparative advertising

不正当广告unfair advertising

少则多Less is more

企业识别系统CIS(Corporate Identity System)视觉识别VI（Visual Identity）

理念识别MI（Mind Identity）

行为识别BI（Behavior Identity）

地铁广告subway advertising

电视广告television advertising

黄页广告yellow page advertising

街车广告street car advertising

软销售广告soft-sell advertising

标语Slogan

招贴广告poster advertising

产品定位Positioning

渗透度Penetration

路牌广告billboard advertising

线上广告above-the-line advertising

线下广告below-the-line advertising

户外广告outdoor advertising

报纸广告newspaper advertising

霓虹灯广告neon light advertising

户外媒介out-of-home media

媒介策略media strategy

媒介组合media mix

媒介购买media buying

市场调查market research

市场细分化market segmentation

杂志广告magazine advertising

灯箱广告light box advertising

全球品牌global brand

免费广告free advertising

直接邮递广告direct mail(DM)advertising 广告预算Budget

动画Animation