用英语简要介绍体育运动品牌

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Sporຫໍສະໝຸດ Baidus brand
North America
Nike (USA) Just do it
Reebok (USA)
I am what I am Your move
Nike
In 1963, the Oregon (俄勒冈) university graduates, bill bormann and phil knight co-founded Blue Ribbon Sports supplies company.
Umbro become the famous professional football clothing and equipment suppliers in the whole world. 成为世界上著名的专业足球服装及装备供应商.
Three famous brand of Italy
Diadora 迪亚多纳
Li-Ning ignites Olympic torch
双星 ANTA 361度 361° Xtep; PEAK VOIT ERKE 贵人鸟 喜得龙 DEERWAY 金莱克
Doublestar 潇洒一生 Keep moving 亚洲,多一度热爱 非一般的感觉/让运动与众不同 I CAN PIAY 期待,不等待 To Be No .1 无人可挡/ 运动快乐 尊重每个人 ON MY WAY 信自己/自信的力量
1990 1990-1992 Li ning Co. LTD started in the Guangdong. founded stage
1993-1995
1996-1998 1999-2001 2002-2003 2004-
high speed development stage
operating adjustment stage second stage of development brand remodeling stage 品牌重塑阶段 the professional development stage 专业化
2005 Adidas purchased of 3.1 billion Euro.
Sign star
Soccer boxing
Basketball
Track and field
Puma
In 1948, Rudolf Dassler created PUMA after brothers contradiction break up.
Global sales of 2009 (RMB)
130 billion
92 billion
25 billion
8 billion
Thank you !
2001: Nike developed technology called Shox shock 减 震 technology
The way of success
Sponsor super sports star The research and development of new technology
Fila斐乐
乐途
Asia
Mizuno Never Settle 超越无限
Li-Ning
Anything is possible(一切皆有可能) Make the change (让改变发生)
September 7, 2010
Mizuno美津浓
1906 Mizuno was established. 1965 Mizuno set up the world's largest golf clubs factory .
Stars
Soccer
Track and field
Kappa
Kappa was established in 1916 . It’s a sports and leisure clothing company . 1969 A man and a woman model sat down to rest in working gap, the photographer accidentally caught this picture. 1990s Kappa sponsored (Juventus尤文图斯) Barcelona、South Africa、Jamaica
1996 Mizuno entered into the China market. Now the products cover nearly all major sports, and reached more than 300000 category(达到30多万 个品类).
Li-Ning
1998 PUMA invested movie in Hollywood
2006 PUMA helped Italian football team to win the World Cup Champion. 12 teams sponsored 8 teams sponsored 6 teams
Phil Knight菲尔耐特
In 1972, blue ribbon changed its name with Nike.
Nike
1973: the 2000 m to 10000 m record holder Steve be came the first person to wear NIKE (sneakers胶底运 动鞋) in track and field events. 1979: Tailwind of running shoes of using aircushion of patent (气垫专利)technology was born. 1980: Nike entered into China. 1984:Nike sign a contract with Michael Jordan
1958、1962、1970 Brazil win the World Cup champion because of puma shoes. 1986 Diego Armando Maradona used his famous “hand of god上帝之手” and “century goal世纪进球” help the team won the World Cup champion.
1972 adidas classic logo of adidas
become the
1979-1996 Adidas produced a series of classic products.
2004 Adidas provided the organizing committee staff、volunteers and the athletes with about 1.4 million pieces of equipment in Athens Olympic Games.(提供大约140万件运动装备)
Star
Umbro茵宝
Created : 1924 Product categories: sports clothing, accessories配饰, sports shoes boots. Founder: Humphrey brother company Headquarters: Manchester, England
One love(唯一的爱)
Adidas
1920 Adolf Adi Dassler started to produce footwear products in Nuremberg纽伦堡. 1924 Rudolf Dassler joined into his younger brother’s company. 1948 Adi Dassler founded the adidas brand. shoemaker
Sign stars
Football
Tennis Golf
Track and field
Basketball Bicycle
Reebok
Foster created Reebok in 1895. 1986: Reebok developed garment domain, and then they listed上市 . 1987: Reebok's success made him become the famous brand in sports shoes domain. 1989 Reebok launched its first a pair of inflatable充气 basketball shoes.
Stars
Europe
Adidas
Impossible is nothing
(Germany)
Puma
Nothing Is Possible Always be yourself 快乐走路族
He who loves me follows me
Kappa (Italy)
Umbro茵宝 (England)
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