Business-plan英文版商业计划书

Business plan

for the pet market

Miracle

Nov－２２－２００９

E X E C U T I V E S U M M A R Y

Pets sold on the market today is very large, an increasing number of younger age groups like to keep as pets and to their partners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this mentality, the other relevant market came into being and pets - pet grooming, health care and so on. At present, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar organization, but due to technical reasons, and other aspects of a single national comparison of many of these institutions In developed city markets,there exists a lackage of all-package organization for all kind of pet second line cities,some service organizations for only one kind of pet still have a large market share,but we need a more effective solution to develop market the consideration,our program is to design the market in Nanning,through the program,we can find a more effective way to learn how the pet service market works and how to explore potential business opportunity.

Table of Content

1. Introduction

marketing situation

3. Swot analysis

4. Objectives

5. Marketing strategy

6. Action programmes

7. Budget

1. Introduction

Headquarters: Chairman, General Manager (Finance Department, Investment Department, Marketing Department), deputy general manager (customer service department, advertising department), the department heads, employees

Chain stores: store manager, medical groups, beauty group, photography group , public relations group, sales group

marketing situation

Pet industry is currently on the market, there are many simple pet sale shop; However, regarding the pet of the service agencies in the country only a very small presence in some developed smaller first-tier cities, structure, pet services, a single store, such as on pet care and beauty . It was learned that in foreign countries, many developed countries, on a variety of pet services, agencies have a perfect system, various agencies widespread. Technically we can learn from the introduction, for the increasingly popular "pet of the Wind", the pet services will be urgently needed. One has a perfect, healthy body of the pet service will be the current market needs

The macroenviroment

the global status of the pet industry

With the increasing living standards in China, pet gradually become closer and closer companion. Whether it is dogs, cats, birds, or fish or turtles, which housekeeping past nursing homes, small animals for human entertainment, became an important member of the family. In an increasingly competitive social environment, your pet's lovely and lively

as is in the tension of modern life, the human sending loneliness, increase the fun and ease the pressure.

Analysis of China's pet industry