Book 4_U1_Reading 1 牛津版模块4第一单元课件 advertisement
译林牛津版高中英语模块四unit1Reading1
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an
g
e
help a thing popular
or
an
idea
become
6 nationwide
h f know or realize
7 schooling
a g makes an ill person better
or solves a problem
8 committing suicide d h happening throughout a
country
Fast-reading
1 What do advertisements encourage people to do?
To buy a product or service or believe in an idea.
2 What does PSAs stand for?
Public service advertisements.
a subject
introduction of subject supporting details
conclusion
Homework:
1 Finish the article on Page 95. 2 List the difficult language points on
your notebook. 3.Retell the article about advertisement.
演示文稿牛津高中英语模块四第一单元阅读课件
第14页，共34页。
Answers.
1. What is the subject of this ad campaign? Anti-smoking.
2. Why do they build this ad campaign?
campaign? High-school teenagers. 4. What is the ad campaign aimed to do?
To discourage young people from smoking.
5. What is the slogan for this campaign?
determine v. 确定，查明
e.g. Shall we determine what we are going to do next?
我们来确定一下下一步该做什么吧?
第21页，共34页。
3. It is important to always try to appeal to
the audience in order to get them to react in a certain way.
3. The singer’s voice a______ to many fans.
ppeals
第28页，共34页。
4. The members didn’t attend the meeting
for v______ reaasroinosu.s
5. Teachers should develop new a_p_p_r_o_a_c_h_e_s to teaching.
这份报告呼吁给所有的儿童教授游泳。
演示文稿牛津高中英语模块四第一单元阅读课件
figure out 弄清楚，弄懂，计算出
e.g. I can’t figure out why he is absent. 我弄不明白他为什么缺席。
Pay attention to the structure of the reading passage — introduction, examples and facts that develop or support the idea and conclusion.
第九页，共34页。
1. What do you know about an ad campaign?
is urging caution. 局势岌岌可危，但联合国力主谨慎行事 。 He has an urge to become a film star.
他非常希望成为电影明星。
第二十七页，共34页。
Fill in the blanks with proper words according to the initials or Chinese.
with the good of the people.
第三十页，共34页。
Translate the following sentences into English.
1. 我不知道怎样传达你的信息。(get ... across) I don’t know how to get your message across.
react in a certain way. appeal to 有吸引力，引起兴趣
e.g. The programme appeals especially to young children.
高中英语 模块四第一单元readingads课件 牛津版必修
What do they persuade people to do?
Support the fight against AIDS
Unit 4 Reading
learning aims
1 to learn some basic knowledge about ads 2 How to read expository writing
A. Since you are good at cooking, you needn’t buy the very freshest food. B. Because you are a nice cook, the very freshest food is your favorite choices. C. If you are satisfied with your cooking, you shouldn’t buy the very freshest food.
1 Where are the advertisements most commonly found?
They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV.
Thank you for joining us! Goodbye!
4. What is the author’s attitude towards ads?
A. All ads tell the complete truth and we should believe them.
B. ads don’t tell the truth and we mustn’t believe them.. C. Some ads offer inaccurate information and we should be careful about them.
m4u1 welcome to the unit牛津高中英语模块四第一单元
What things of ads attract you most?
口号，标语
Picture, music, sllooggana?n or figure.
Are you familiar with the slogan of some famous ads?
Competition
Boys
OObbsseervrevthaetfioounr pictures on Page 1.
Decide which type of ads they belong to.
1
a commercial ad
2 a public service ad
3 a public service ad
4 a commercial ad
Commercial ads 商业广告
Public service ads 公益广告
Do the two groups of pictures belong to the same type of ads?
No. The first group makes us want to buy products or services, while the second one makes us think about problems in society.
Group discussion
Read the advertisements below and describe them by using 3 to 4 sentences. Try to answer the questions:
What image(s) can you see on each poster? What can you learn from each poster? Why are the ads created?
advertisement(牛津版M4,U1)
Teaching material: Advertisements in Unit 1, Module 4 ( Advance with English, Yilin Publishing House)Type of lesson: Reading Ⅰ★The analysis of the teaching material:The teaching material deal with the topic of advertisements, consisting of three parts. In the first part , it serves as an introduction , bringing readers’ attention to the topic. The second part is the main body which contains three segments with subtitles, talking about the definition of advertisements and the classification of advertisements , the commercial advertisements may not tell the truth and the aims of public service advertisements. The last part can be viewed as a summary of what has been addressed about and advertisements and the writer gives readers aome suggestion when we are faced with ubiquitous advertisements.The teaching material is an expository writing and the reading strategy concerning this genre is presented in the book. Therefore, the students are expected to be acquainted with the structure of an expository writing. Besides the structure of the passage, through reading the passage, students will have a better understanding of advertisements and know how to deal with advertisements when they buy the product or service the ad promotes. It will cultivate students’ ability to distinguish “bad” ads from good ones and make sensible decisions.★The analysis of students:The topic of advertisements seems to be familiar to students and moving songs. Beautiful pictures and celebrity endorsements are all attractive to students. However, commercial advertisements are so overwhelming that senior high students may not have the ability to see through the tricks hidden in those advertisements. What’s more , students often ignore the existence and significance of PSAs , which plays a great role in the cultivation of social morality.In the Welcome to the Unit, the students have got a rough idea of what will be discussed in the unit, which will make it easier for them to understand the passage. Students in Grade Ten haven’t read many expository writings, it may be difficult for them to analyze the structure of the passage but the subtitles can help a lot..★Teaching aims and purposes:1. Knowledge and Ability:Students can achieve the comprehension of the reading material by using the corresponding reading strategies, such as skimming the text for the main idea, scanning the text for specific information and paying attention to the structure of the text.2. Process and Approaches:Students are expected to know how to analyze an exposition.Students are expected to take an active part in the class and connect their own experience with what they are reading.3. Emotional attitude and Value:Students are expected to know the definition and classification of advertisementsStudents are encouraged to express their ideas about advertisements and cultivate their abilities to distinguish different ads and make wise decisions about purchases.★Teaching focuses:1.The teacher should help students to analyze the structure of the passage2. The teacher should help students to grasp the gist of the reading passage..3. The teacher should enable students to develop their reading ability.★Difficult areas for students:1.Students may find it difficult to understand the tricks hidden in the slogans of some advertisements.2.Students may find it difficult to master the structure of an expository writing and write an exposition.★Teaching methods and principlesVisual and audio methodInteractive methodCommunicative methodTask-based learning★Teaching aids:ProjectorA ComputerSome color pensTeaching ProcedureStep 1 Lead-in1. Ask the Ss: What do you think of your school life?----Try to connect the Ss’ answers with school clubs.2. Group workSuppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. You can only use three sentences at most.Ask some students to give their sentences and tell the Ss “What you did just now is in fact a kind of advertising.”Ask the Ss: Have you realized what you did just now is actually a kind of advertisement?----introduce the topic of the class---AdvertisementsStep 2 What is an advertisement?1. Ask the Ss “What is an advertisement?” Let them use their own words.The Ss may have difficulty expressing it clearly and properly.----We are so used to advertisements that we often ignore them. So today we are going to read a passage about advertisements and try to learn more.2. Ask the Ss to read the passage (the part of “What is an advertisement?”) to get the author’s definition of advertisements.An advertisement provides information and uses persuasive languages and exciting images to encourage people to buy a product or service or believer in an idea.3. More questions to help the Ss understand this part:Where can we see advertisements? ---Media--- Billboard, newspapers, magazines, the Internet, radio, television…What types of advertisement do we have?---(1) Commercial ads (2)PSAs4. Show the Ss some pictures of the two kinds of ads and ask the Ss to tell which type they belong to.It is very easy for the Ss to tell the types. Then ask:What’s the difference between commercial ads and PSAs?Commercial ads--- To sell things; to get profits and money.PSAs--- To educate peopleStep 3 Does an advertisement tell people the complete truth?Up till now, we have learned something about advertisements and it is true that we can get a lot of information from advertisements. But do you think all the ads are trying to tell us the complete truth?1. Ask the Ss to skim the text to get the author’s answer to this question “Does an advertisement tell people the complete truth?”-----Even if an ad does not lie, it does not mean it tells you the complete truth.2. Ask the Ss to have a more careful reading and ask the Ss to discuss how the writer support his idea---The writer uses two examples to support his idea.3. Then ask the Ss: Does the writer make any conclusion about this part?---Yes. “We must not fall for this kind of tricks.”4. According to the above three parts, explain to the Ss the structure of expository writing:(1)Even if an ad does not lie, it does not mean it tells you the complete truth---Subject/topic(2)Two examples --- Supporting details(3)We must not fall for this kind of trick! ---ConclusionStep 4 Public service advertisementsAsk the Ss to use the idea of expository writing to read part 3. Ask them to find the topic, supporting details and conclusion of this part.Subject/ topic—PSAs are meant to be helpful to educate people.Supporting details—examples ---(1) Deal with large social issues(2) About public service projects(3) Teach us how to live healthy livesConclusion --- All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.Step 5 Structure of the whole passageNow we’ve learned more about advertisements and the structure of the expository writing. Let’s come back to the whole passage to see whether the whole passage follows the structure or not.Topic --- AdvertisementsSupporting details---- (1) What is an advertisement?(2) Does an advertisement tell people the complete truth?(3) Public service advertisementsConclusion ---- Be smart about advertisements!You see, the whole passage also follows the structure and it will be easier for you to read or write an expository writing if you follow the structure. Now let’s have a practice. Step 6 ApplicationWrite an outline for a passage with the topic “Our school is a good one”. Try to use the structure we’ve talked about in this class.Subject:Supporting details:Conclusion:I can see that you are really proud of your school and speak loudly for it. “Our school is a good one. Come on and join us!” Do you think what you did is again a kind of advertisement? Yes. So let’s come back to advertisements.Step 7 Discussion1. Enjoy two ads(video). Ask the Ss to tell what type they belong to and ask them toexpress their own opinion about the ads.2. It seems that you can clearly express your own opinion about ads. So what do you thinkmakes a good advertisements?(If time is limited, teacher can make a conclusion here. If time permits, ask the Ss to discuss and make a conclusion.)Step 8 Group work ---designingNow I think you have got some idea about what is an advertisement, the types of ads, what are the two types are like and what makes a good advertisement. Now we are going to design one. Don’t worry about your designs. We are not the members of an advertising company. We are just try to experience the process and try to learn more about ads.1. Design a commercial ad: try to sell a kind of ice cream to students;(If they have their own idea, it is also accepted.)2. Design a PSA about school life.(Protect grass; save water; respect teachers…)Divide the class into two large groups. One group is to carry out task 1 and the other task 2. We have mentioned that we can see ads in newspapers, magazines, on TV, the radio, billboards and so on. So you can choose one of the media for your ad. If it is in the paper, draw it out; if it is a video, act it out; if it is music, sing it out; if it is on the radio, just speak out.Step 9 ConclusionToday we read a passage about ads. We talked about the structure of expository writing and also experienced the process of designing an ad. Now I’m sure you are clearer about ads. But don’t forget: be smart about ads in your daily life.Step 10 HomeworkWrite a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).。
英语：Unit1《Advertising》Advertisements课件(1)(译林牛津版必修4)
F F T F T
True or false according to the text. 1. Everybody enjoys seeing and hearing all kinds of advertisements. 2. All advertisements encourage people to buy products. 3. Public service advertisements are intended to educate people. 4. Not all commercial advertisements tell people the complete truth. 5. Some commercial advertisements may play some tricks on customers.
Find the missing words and complete the following sentences according to the text. 3. Public service advertisements are used educate to _______ people about health, safety or some other large ______ issues. social 4. Not all commercial advertisements tell people the complete truth and _________ sometimes some of they will play some ______ on customers. tct answer according to the text. 1. Which of the following is true according to this reading passage? C A. All people enjoy seeing and hearing all kinds of advertisements. B. Many people think advertisements are the most important in their everyday life. C. Many people are quite used to seeing and hearing various advertisements. D. All advertisements give people very important information.
advertisement(牛津版M4,U1).pdf
Teaching material: Advertisements in Unit 1, Module 4 ( Advance with English, Yilin Publishing House)Type of lesson: Reading Ⅰ★The analysis of the teaching material:The teaching material deal with the topic of advertisements, consisting of three parts. In the first part , it serves as an introduction , bringing readers’ attention to the topic. The second part is the main body which contains three segments with subtitles, talking about the definition of advertisements and the classification of advertisements , the commercial advertisements may not tell the truth and the aims of public service advertisements. The last part can be viewed as a summary of what has been addressed about and advertisements and the writer gives readers aome suggestion when we are faced with ubiquitous advertisements.The teaching material is an expository writing and the reading strategy concerning this genre is presented in the book. Therefore, the students are expected to be acquainted with the structure of an expository writing. Besides the structure of the passage, through reading the passage, students will have a better understanding of advertisements and know how to deal with advertisements when they buy the product or service the ad promotes. It will cultivate students’ ability to distinguish “bad” ads from good ones and make sensible decisions.★The analysis of students:The topic of advertisements seems to be familiar to students and moving songs. Beautiful pictures and celebrity endorsements are all attractive to students. However, commercial advertisements are so overwhelming that senior high students may not have the ability to see through the tricks hidden in those advertisements. What’s more , students often ignore the existence and significance of PSAs , which plays a great role in the cultivation of social morality.In the Welcome to the Unit, the students have got a rough idea of what will be discussed in the unit, which will make it easier for them to understand the passage. Students in Grade Ten haven’t read many expository writings, it may be difficult for them to analyze the structure of the passage but the subtitles can help a lot..★Teaching aims and purposes:1. Knowledge and Ability:Students can achieve the comprehension of the reading material by using the corresponding reading strategies, such as skimming the text for the main idea, scanning the text for specific information and paying attention to the structure of the text.2. Process and Approaches:Students are expected to know how to analyze an exposition.Students are expected to take an active part in the class and connect their own experience with what they are reading.3. Emotional attitude and Value:Students are expected to know the definition and classification of advertisementsStudents are encouraged to express their ideas about advertisements and cultivate their abilities to distinguish different ads and make wise decisions about purchases.★Teaching focuses:1.The teacher should help students to analyze the structure of the passage2. The teacher should help students to grasp the gist of the reading passage..3. The teacher should enable students to develop their reading ability.★Difficult areas for students:1.Students may find it difficult to understand the tricks hidden in the slogans of some advertisements.2.Students may find it difficult to master the structure of an expository writing and write an exposition.★Teaching methods and principlesVisual and audio methodInteractive methodCommunicative methodTask-based learning★Teaching aids:ProjectorA ComputerSome color pensTeaching ProcedureStep 1 Lead-in1. Ask the Ss: What do you think of your school life?----Try to connect the Ss’ answers with school clubs.2. Group workSuppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. You can only use three sentences at most.Ask some students to give their sentences and tell the Ss “What you did just now is in fact a kind of advertising.”Ask the Ss: Have you realized what you did just now is actually a kind of advertisement?----introduce the topic of the class---AdvertisementsStep 2 What is an advertisement?1. Ask the Ss “What is an advertisement?” Let them use their own words.The Ss may have difficulty expressing it clearly and properly.----We are so used to advertisements that we often ignore them. So today we are going to read a passage about advertisements and try to learn more.2. Ask the Ss to read the passage (the part of “What is an advertisement?”) to get the author’s definition of advertisements.An advertisement provides information and uses persuasive languages and exciting images to encourage people to buy a product or service or believer in an idea.3. More questions to help the Ss understand this part:Where can we see advertisements? ---Media--- Billboard, newspapers, magazines, the Internet, radio, television…What types of advertisement do we have?---(1) Commercial ads (2)PSAs4. Show the Ss some pictures of the two kinds of ads and ask the Ss to tell which type they belong to.It is very easy for the Ss to tell the types. Then ask:What’s the difference between commercial ads and PSAs?Commercial ads--- To sell things; to get profits and money.PSAs--- To educate peopleStep 3 Does an advertisement tell people the complete truth?Up till now, we have learned something about advertisements and it is true that we can get a lot of information from advertisements. But do you think all the ads are trying to tell us the complete truth?1. Ask the Ss to skim the text to get the author’s answer to this question “Does an advertisement tell people the complete truth?”-----Even if an ad does not lie, it does not mean it tells you the complete truth.2. Ask the Ss to have a more careful reading and ask the Ss to discuss how the writer support his idea---The writer uses two examples to support his idea.3. Then ask the Ss: Does the writer make any conclusion about this part?---Yes. “We must not fall for this kind of tricks.”4. According to the above three parts, explain to the Ss the structure of expository writing:(1)Even if an ad does not lie, it does not mean it tells you the complete truth---Subject/topic(2)Two examples --- Supporting details(3)We must not fall for this kind of trick! ---ConclusionStep 4 Public service advertisementsAsk the Ss to use the idea of expository writing to read part 3. Ask them to find the topic, supporting details and conclusion of this part.Subject/ topic—PSAs are meant to be helpful to educate people.Supporting details—examples ---(1) Deal with large social issues(2) About public service projects(3) Teach us how to live healthy livesConclusion --- All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.Step 5 Structure of the whole passageNow we’ve learned more about advertisements and the structure of the expository writing. Let’s come back to the whole passage to see whether the whole passage follows the structure or not.Topic --- AdvertisementsSupporting details---- (1) What is an advertisement?(2) Does an advertisement tell people the complete truth?(3) Public service advertisementsConclusion ---- Be smart about advertisements!You see, the whole passage also follows the structure and it will be easier for you to read or write an expository writing if you follow the structure. Now let’s have a practice.Step 6 ApplicationWrite an outline for a passage with the topic “Our school is a good one”. Try to use the structure we’ve talked about in this class.Subject:Supporting details:Conclusion:I can see that you are really proud of your school and speak loudly for it. “Our school is a good one. Come on and join us!” Do you think what you did is again a kind of advertisement? Yes. So let’s come back to advertisements.Step 7 Discussion1. Enjoy two ads(video). Ask the Ss to tell what type they belong to and ask them toexpress their own opinion about the ads.2. It seems that you can clearly express your own opinion about ads. So what do you thinkmakes a good advertisements?(If time is limited, teacher can make a conclusion here. If time permits, ask the Ss to discuss and make a conclusion.)Step 8 Group work ---designingNow I think you have got some idea about what is an advertisement, the types of ads, what are the two types are like and what makes a good advertisement. Now we are going to design one. Don’t worry about your designs. We are not the members of an advertising company. We are just try to experience the process and try to learn more about ads.1. Design a commercial ad: try to sell a kind of ice cream to students;(If they have their own idea, it is also accepted.)2. Design a PSA about school life.(Protect grass; save water; respect teachers…)Divide the class into two large groups. One group is to carry out task 1 and the other task 2. We have mentioned that we can see ads in newspapers, magazines, on TV, the radio, billboards and so on. So you can choose one of the media for your ad. If it is in the paper, draw it out; if it is a video, act it out; if it is music, sing it out; if it is on the radio, just speak out.Step 9 ConclusionToday we read a passage about ads. We talked about the structure of expository writing and also experienced the process of designing an ad. Now I’m sure you are clearer about ads. But don’t forget: be smart about ads in your daily life.Step 10 HomeworkWrite a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).。
牛津英语模块四unit1advertisements
Conclusion: We must not fall for this kind of trick.
The structure of Para4
Introduction:
Supporting details:
PSAs use some of the same methods, but they are made to serve the public. ①PSAs aims to teach us and help us lead better lives. ②PSAs encourage people to support public service projects. ③PSAs teach people how to live healthy lives.
Commercial ads & PSAs
Places newspapers, magazines, the found Internet, radio, television
Methods clever language and attractive
used
pictures
Commercial ads to promote a Purposes product or service
Conclusion:
All of these ads are meant to benefit the public, and you can learn a lot by following the advice they give.
What're the similarities and differences between commercial advertisements and public service advertisements?