广告翻译练习含答案
广告文体翻译实践及参考答案
英译汉：It’s a moment you planned for．Reached for．Strugg1ed for．A long-awaited moment of success．Omega，for this and all your significant moments．Upwardly mobileAt united，we feel everyone deserves the same shot at success．Regardless of their sex or ethnic background，the most valued qualities that we look for are character and motivation．That’s what gets you to the top．And，at this airline，the sky’s the limit．UNITED AIRLINES汉译英：我厂生产的天津地毯图案新颖，色调雅致，美丽大方，富丽堂皇。
“威威至激之旅”超动感影院让观众透过摇摆座椅及特大银幕，由海洋公园吉祥物家族带领，以游泳、飞行及漂浮等不同形式穿梭海洋公园各设施，体验一段新奇刺激的历险旅程。
译文：这是您计划的时刻，期望的时刻，争取的时刻，长久等待的成功时刻。
欧米茄，记下此刻和所有重要时刻。
译文：向上的运动在联航，我们认为每个人都有同样的机遇去争取成功。
无论人们的种族与性别是什么，我们所寻找的最宝贵的素质是品格优良和要求上进，因为它们能使人向上。
在本航空公司，天空才是边际。
联合航空公司译文：The carpets made in our factory are well—known for their novel designs，elegant colors，beautiful looks and magnificent air．译文：“Whiskers’Wild Ride”is a new digital simulation ride．Through the motion seats and giant screen，audiences will follow the Ocean Park mascot family to swim，fly and flutter to truly experience the different attractions in a whole new perspective．。
英语广告与翻译
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9. Better late than the late. (公益广告） 迟到总比丧命好 10. The driver is safer when the road is dry; The road is safer when the driver is dry. （交通安全） 路面干燥，司机安全；司机清醒，道路安全。 11. Butlin’s –the right choice. Don’t labour the point, or be conservative in your choice, or liberal with your money. Come to Butlin’s for the real party. Great Party Ahead. （布特林旅游公司 ） 布特林旅游公司——您的正确选择。 不要劳烦讲个没完， 不要保守，也别犹豫， 不要放任自由地乱花钱。 到布特林旅游公司，参加实实在在的聚会吧。 盛大的聚会正等着你！
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5. Spoil yourself and not your figure. (Weight-Watcher冰淇淋 ) 尽情大吃，不增体重 6. Trust us. Over 5000 ears of experience. (助听器) 相信我们吧。历经5000多只耳朵的检验，有着5000多年的经验 7. A Mars a day keeps you work, rest and play. (巧克力) 一天一块玛斯巧克力，让您工作像工作，娱乐像娱乐。 8. I’m More satisfied. (香烟） 摩尔香烟，我更满意 Ask for More. 再来一支，还吸摩尔
省略句
1. We lead. Others copy. ( 理光复印机) 我们领先, 他人仿效。 2. Intelligence everywhere. ( 摩托罗拉手机) 智慧演绎, 无处不在。 3. We integrate, you communicate. ( 三菱电工) 我们集大成,您超越自我。
智慧树知到答案 英汉广告翻译章节测试答案
第一章单元测试1、单选题：福克斯( Fox ) 认为广告语言“本身就是折射( ) 的一面镜子” 。
选项：A:文化B:风俗C:心理D:社会答案: 【社会】2、单选题：1926年，著名报学史专家戈公振在研究中国报学史过程中，他的以下论述表明他对广告的认识超乎常人：“广告为商业发展之史乘，亦即文化进步之纪录”，“人类生活，因科学之发明日趋于繁密美满，而广告即有促进人生与知道人生之功能。
故广告不仅为工商界推销产品之一种手段，实负有宣传文化与( )之使命也。
”选项：A:娱乐大众B:促进改革C:发展经济D:教育群众答案: 【教育群众】3、单选题：1894年，被称为“美国现代广告之父”的Abert Lasker将广告称之为_____ 。
”( )选项：A:信息传播的一种方式B:印刷形态的推销手段C:关于产品或者服务的消息D:广而告之，吸引注意答案: 【印刷形态的推销手段】4、单选题：美国广告协会（American Association of Advertising Agencies）对广告的定义是“广告是( )的大众传播，其最终目的是为了传递信息，改变人们对于所做广告的商品的态度，诱发其行动，而使广告主获得利益”。
选项：A:自费B:免费C:有时需要缴费D:付费答案: 【付费】5、单选题：根据方梦之教授主编的《译学词典》的解释，“翻译”是按照( )、在具有不同规则的符号系统之间传递信息的语言文化活动。
选项：A:语用规则B:语法规则C:社会认知需要D:社会生产生活需要答案: 【社会认知需要】第二章单元测试1、单选题：广告传播AIDA模式，是国际推销专家(Heinz M Goldmann)总结的推销模式，也是西方推销学中一个重要理论。
AIDA是四个英文单词“_____，Interest，Desire，Action”的首字母组合。
( )选项：A:AdmirationB:AttentionC:AspirationD:Adoration答案: 【Attention】2、单选题：广告创意ROI标准。
广告翻译课后练习
Passage 1：1. Flowers by Interflora speaks from the heart. （Interflora花店）2. A deal with us means a good deal to you. （某贸易公司）3. Spoil yourself and not your figure. （Weight-Watcher牌冰淇淋）4. A Mars a day keeps you work, rest and play. （Mars牌巧克力）5. The driver is safer when the road is dry; The road is safer when the driver is dry. （交通宣传广告语）6. Hi-fi, Hi-fun, Hi-fashion, only for Sony. （索尼音响）7. FedEx: We live to deliver. （联邦快递）8. Empowered by Innovation. （NEC公司）9. We take no pride in prejudice. （《泰晤士报》广告语）10. Wherever you are. Whatever you do. The Allianz Group is always on your side. （安联集团）提示：1．Interflora是一家花店的名字。
广告语中使用了拟人的手法，突出鲜花代表的甜蜜和温馨。
这种感情必须在译文中体现出来。
2．这里的a good deal有双重意思，即“一笔好买卖”和“许多”。
翻译时要想办法把这两层意思都体现出来。
3．这条广告除了简短和口语化之外，还突出了spoil这个词的语义双关的特点：You can spoil yourself by eating a lot of our ice cream, but you don’t have to worry about spoiling your body figure. 怎样译才能把spoil的两层意思译出来呢？4．很显然，这条广告的特点是day和play之间的押韵，它是模仿An apple a day keeps the doctor away写的，这种手法叫做仿拟。
广告翻译练习
⼴告翻译练习1.N ike, just do it.⼼动不如⾏动。
2.K odak is Olympic Color.柯达为奥运“添彩”。
3.T hings go better with Coca-Cola.可⼝可乐，让⽣活变得更美好。
4.M osquito Bye Bye Bye.⼀切蚊⾍全消灭。
5.S tart Ahead.华丽变⾝，从“头”开始。
6.E verything is extraordinary, Everything Tempts. —Cartier⼀切尽显您的美丽，⼀切尽享您的魅⼒。
7.M inolta, finest to put you finest.美能达，为您留住⽣活的美好瞬间。
8.G ive a Timex to all, and to all a good time. 属于您的“天美时”，属于您的美好时光。
9.T ide’s In. Dirt’s Out.有汰渍，没污渍。
10. A world of comfort. —Japan Airlines为您开创⼀⽚⾃由舒适的天空。
11. A work of art. —Scotch Whisky给您带来艺术般的享受。
12.Taking the lead in a Digital World引领“数码世界”的潮流。
13.Prepare to want one随时恭候您的惠顾，总有⼀款适合您。
14.We race, you win成功之路，伴您同⾏。
15.Live with focus“福克斯”让您拥有更多关注的⽬光。
/doc/6be44a19c5da50e2524d7fbc.html e the American Express Card to reflect your classic style. (Slogan:) do more使⽤美国运通卡，尽显您的尊贵“作”风。
(⼝号：)您可以“坐”的更多。
17.Currently taking on all projects. Large. Small. IMPOSSIBLE. (Slogan:) Never stop thinking.从现在开始，实施⼀切计划吧。
广告翻译练习一
第三讲广告翻译练习一I.1. Tide’s in, dirt’s out.2. To your success. （美运通信用卡）3. We can’t forge ahead by sticking to existing roads. （奥迪汽车）4. The Relentless Pursuit of Perfection. (Lexus-automobile)5. Fine in quality, fare in price, novel in design, prompt in delivery. （曼莎服装）6. UPS. On time, every time. (UPS 快递)7. Where there is a way, there is a Toyota. （丰田汽车）8. You can have your cake and diet too. （减肥蛋糕）9. This word processor plays a tune of deep feeling whenever you are typing. （文字处理软件）10. workout without wearout. （运动鞋）II.1.Holiday Resort3BR modern home with fab views of ocea, D/wash, TV, microwave, avail. Mid Dec. to end Jan. Phone 498-5441 or (043) 82-3978.2.Around the corner, around the worldwe’re around to helpThe time zone may change. The currency may change. The language may change. But one thing remains constant as you travel: the help of American Express at more than 1200 Travel Service Offices in over 130 countries. Even if you never need us, it’s nice to know we’re there to help.Don’t leave home without us.3.Relaxed RidersYour Body is Beautiful.It’s your jeans that are out of proportion.Even the most beautiful body can get lost under the wrong pair of jeans.That’s why it’s important to wear jeans that let you look your best. Jeans that make the most of what you’ve got. Like our Relaxed Riders. When we make Relaxed Riders, we cut our material on a curve to conform to the natural contours of your body. So where your proportions change, Relaxed Rider jeans change too.If you’ve been thinking that something is wrong with you just because your jeans don’t fit. Try Relaxed Riders. You’ll see it’s not a better body you need. It’s better jeans.4.The older your feet get, the more you have to baby them.Everyone is born with fat feet; and extra padding of fatty tissue that cushions footstep. But as we grow older, we lose that tissue. Until there’s little left to absorb the bumps and jolts.That’s why your feet get tired and sore.Dr. Scholl’s Air Insoles help take the place of that fatty tissue. They’re soft, so you’ll feel the comfortable difference with every step. They’re thin, so slip into your shoes without bunching and binding. And they help keep feet cooler and drier.Because the older your feet get, the more you have to baby them.Dr. Scholl’sAir InsolesBaby your feet.5.Rolls-Royce“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”What makes Rolls-Royce the best car in the world? “There is really no magic about it – it is merely patient attention to detail,” says an eminent Rolls-Royce engineer.(1) “At 60 miles an hour the loudest noise comes from the electric clock,”reports the technical Editor of THE MOTER. Three mufflers tune out sound frequencies – acoustically.(2) Every Rolls-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces.(3) The Rolls-Royce is designed as an owner-driven car. It is eighteen(4) The car has power steering, power brakes and automatic gearshift. It is very easy to drive and to park. No chauffeur required.(5) The finished car spends a week in the final test shop, being fine-tuned. Here it is subjected to 98 separate ordeals. For example, the engineers use a stethoscope to listen for axle whine.(6) The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots from coast to coast, service is no problem.(7) The Rolls-Royce radiator has never changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed rom red to black.(8) The coachwork is given five coats of primer paint, and hand rubbed between each coat, before nine coats of finishing paint go on.(9) By moving a switch on the steering column, you can adjust the shock-absorbers to suit road conditions.(10) There are three separate systems of power brakes – two hydraulic and one mechanical. Damage to one will not affect the others. The Rolls-Royce is a very safe car, and also a very lively car. It cruises serenely at eighty-five. Top speed is in excess of 100 m.p.h.6.Feel the Power of the World’s Turbo CopierIntroducting the new Toshiba 2230 Turbo. The first turbocharged copier in history.Beneath its sleek exterior is a copying system. So remarkable its actually patented.With it, you can produce 22 copies a minute. Or hit the turbo button and turn out 30 copies a minute. So now you have the power to work 40% more efficiently. While using 33% less toner. And what’s even more revolutionary, we’ve managed to do it all without turbo charging the price.To arrange for a free demonstration, just call 1-800-Go-TOSHIBA.7.Sometimes nothing but pure indulgence will do. The nights are longer, the evening is your own …, and the perfect accompaniment to make you feel special is the delicious Terry’s Chocolate Orange Bar.And we really do mean indulgence. It’s the unique blend of rich chocolate and deliciously orangey flavours, together with that melt-in-the-mouth quality, that gives the Terry’s Chocolate Orange Bar its delectably decadent feel. And its convenient size makes it just right for you to eat alone. …So, picture the scene. It’s your first evening in for weeks. You’ve kicked off your shoes, turned the lights down low and put on some slow music, perhaps a little soft soul or gentle jazz. The whole evening is a “me-time”, a special time just for you to relax. Make it complete with a Terry’s Chocolate Orange Bar … it’s sumptuous, luxurious and delectable. Go on … indulge. You deserve it.。
广告翻译练习
广告翻译练习HSBC: the world's local bank. 汇丰银行：环球理财，当地智慧Philips: Sense and simplicity 飞利浦:精于心简于形Haier: To be true forever. 海尔集团: 真诚到永远。
Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）We lead, others copy．我们领先，他人仿效。
（理光复印机Rossini Watch: Time always follows me. 罗西尼表: 时间因我存在。
Sony：Hi－fi Hi－fun Hi－fashion only from Sony．索尼音响：高保真，高乐趣，高时尚，只来自索尼。
Ericsson: Taking you forward. 爱立信：以爱立信，以信致远Where there is a way, there is a Toyota. 车到山前必有路，有路必有丰田车。
中国联通广告语：情系中国结，联通四海心Tie loves to Chinese knot to connect the heart all over the worldThe Chinese knots , the united hearts.Chinese knot, united hearts.康师傅广告语：好吃看得见Taste with your eyes. Delicious food is visable . Visible delicious张裕广告语：传奇品质，百年张裕Hold quality, long history. Legend of quality, century of Zhangyu Hundred years history of Zhangyu writes a legendary story of quality新飞冰箱广告语：新飞广告做的好，不如新飞冰箱好Xinfei’s refrigerator’s far better than the advertisement. Xinfei advertisement is good. Xinfei refrigerator is better.孔府家酒广告语：孔府家酒，叫人想家Kongfujia Wine, afeeling of home. Kongfu home’s wine, makes you home-sick. Kongfu Homely Wime takes you home. Kongfujiajiu , mark you homesick衣食住行，有龙则灵。
最新广告翻译练习含答案
广告翻译练习1. “三包”承诺：我们实行“三包”：包修、包退、包换We offer 3-R guarantee, namely guaranteed repair, replacement and refund.2. 皮张之厚无以复加，利润之薄无以复减(皮鞋广告)The leather we use is quite thick; the profit we make is fairly thin.3.4.为中国西部的腾飞加油！CCTV 西部频道口号♦♦Shoulders to the wheel and do our best --- for the economic take-off in China’s west!4. KFC: WE DO CHICKEN RIGHT. (烹鸡专家)5. 蚊虫杀杀杀！Mosquito bye bye bye!6. “雪莲”牌羊绒衫:：北京生产的”雪莲”牌羊绒衫，系选用优质的山羊绒作原料制成。
本品具有色泽鲜艳，手感柔滑，穿着舒适，轻，软，暖等特点，由于该产品品质优良，做工精细，花型、款式新颖，尺码齐全，受到过外消费者的热烈欢迎.。
“Snow Lotus” Cashmere Sweaters: “Snow Lotus” Cashme re Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.7. 以前我的头发干枯，粗糙，难以梳理，自从用了潘婷营养洗发露，头发变得健康，亮泽。
广告商务翻译练习(全
然曲线。所以，你的身材比例若有变化，
你所穿的“轻松骑士”牛仔裤的比例也
会随之而变。
•
如果你因为牛仔裤不合身而正觉得
有什么不对劲时，试试我们的“轻松骑
士”吧！你会发现，你所需要的并非更
好的身材，而是更好的牛仔裤。
• 译文 2
• 你身材美妙 • 但不合体的牛仔裤 • 会使美的身材黯然失色 • 李氏休闲牛仔裤 • 剪裁得体，自然流畅 • 随心所欲，调整体型 • 好牛仔裤赛过好身材
8) Give a Timex to all, and to all a good time.
9) Not all mobile phones are created. 10) Practice really does make perfect.
11) Do more. Work less. 12) Once an imperial palace. Now a luxury hotel.
癌症可以治，癌恐慌症不可治。
4） 夸张（hyperbole）
日本雅马哈（YAMAHA） 电子琴的广告标题为：
•
Every time we race, you win.
•
我们的每场比赛，你都胜券在握。
• 某香水的广告语：
• Her smile could heat up a nation. Her fragrance captured a country. • 迷魂牵魄笑貌，倾国倾城芳香。
夸张： Hi-Fi, Hi-Fun, Hi-Fashion, Only from Sony 高保真，高乐趣，高时尚——只来自索尼
广告商务翻译练习
5、广告翻译的技巧（1）
• 原文： • Your body is beautiful. • It’s your jeans that are out of proportion. • Even the most beautiful body can get lost under the wrong pair of
广告修辞翻译
• 非常可乐，非常选择。（非常可乐饮料） • 买电视就要买金星，买金星就是买放心！
• Let TUGU INSURANCE keep you afloat in the face of the worst of elements….（保险公司）
• …The whole area becomes ablaze with the whites, yellows, reds, and oranges of tulips, daffodils and other species popular in English gardens….
practice
• Good taste to the last drop • Invest once, but it’s for a lifetime • Make time for Time • The unique spirit of Canada • Spoil yourself and not your figure • A Mars(巧克力) a day keeps you work, rest and play. • Coke refreshes you like no other can • Better late than the late • All is well that ends well (advertisement to ban smoking)
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广告翻译练习
1. “三包”承诺：我们实行“三包”：包修、包退、包换
We offer 3-R guarantee, namely guaranteed repair, replacement and refund.
2. 皮张之厚无以复加，利润之薄无以复减(皮鞋广告)
The leather we use is quite thick; the profit we make is fairly thin.
3.为中国西部的腾飞加油！CCTV 西部频道口号
Shoulders to the wheel and do our best --- for the economic take-off in China’s west!
4. KFC: WE DO CHICKEN RIGHT. (烹鸡专家)
5. 蚊虫杀杀杀！Mosquito bye bye bye!
6. “雪莲”牌羊绒衫:：北京生产的”雪莲”牌羊绒衫，系选用优质的山羊绒作原料制成。
本品具有色泽鲜艳，手感柔滑，穿着舒适，轻，软，暖等特点，由于该产品品质优良，做工精细，花型、款式新颖，尺码齐全，受到过外消费者的热烈欢迎.。
“Snow Lotus” Cashmere Sweaters: “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.
7. 以前我的头发干枯，粗糙，难以梳理，自从用了潘婷营养洗发露，头发变得健康，亮泽。
因为潘婷营养洗发露含有独特的维他命原Ｂ５，能由发根渗透到发尖，其全新改良配方，能加倍保护头发，免受损害，令头发分外健康，加倍亮泽。
My hair was dry, coarse and unmanageable. But from the time I began to use Pantene Pro-V Treatment Shampoo, it has become healthy and shiny. This is because Pantene Pro-V treatment Shampoo contains unique Pro VB5,which deeply penetrates your hair from root to tip. Its new improved formula gives your hair extra protection against damage, leaving it healthier and shiner.
8. Adidas Sports Shoes: Over twenty-eight years ago, Adidas gave birth to a new idea in sports shoes. And the people who wear our shoes have been running and winning ever since. In fact, Adidas has helped them set over 400 world records in track and field alone. Maybe that’s why more and m ore football, soccer, basketball, baseball and tennis players are turning to Adidas. They know that, whatever their game, they can rely on Adidas workmanship and quality in every product we make. So whether you’re pounding the roads on a marathon, or just jogging around the block, Adidas should be on your feet. You were born to run. And we were horn to help you do it better. You’ll find us anywhere smart sports people buy their
shoes. Adidas, the all sports people.
28 年前，阿迪达斯为运动鞋带来了全新的概念。
从那之后，脚穿阿迪达斯的人们健步如飞，频频夺标。
事实上，阿迪达斯仅在田径场上就帮助人们创造了400 多项世界纪录。
这或许就是越来越多的足球、篮球、网球、棒球和橄榄球运动员求助于阿迪达斯的原因。
他们知道，无论从事哪项运动，他们都可以信赖阿迪达斯精湛的工艺和优秀的质量。
因此，不管是沿马拉松赛道飞奔，还是在社区周围小跑，你都可以穿上阿迪达斯。
奔跑是你的天性。
让你跑得更快是我们的天职。
在优秀运动员买鞋的任何地方，你都能看到我们。
阿迪达斯，运动者的代名词。
9. If you’ll stop and think for just a moment, you’ll find we have more of the good things in this country than anywhere else in the world. Think of this land. From the surf at Big Sur to a Florida sunrise. And all the places in between. The Grand Canyon.. .the wheat fields of Kansas.. .Autumn in New Hampshire... You could go on forever. But America is more than a place of much beauty. It’s a place for good times. It’s the Saturday night. It’s a trip down a dirt road in a beat up old jalopy. It’s your team winning. It’s a late night movie you could enjoy a thousand times. And, yes, when you’re thirsty, it’s the taste of ice-cold Coca-Cola. It’s a real thing. In fact, all of the good things in this country are real. They’re all around y ou, plainly visible. We point to many of them in our advertising. But you can discover many, many more without ever seeing a single commercial for Coke. So have a bottle of Coke...and start looking up. The Coca-Cola Company
如果你静下来稍稍想想，你就会发现这个国家的好东西比世界上其它任何地方都多。
想想这片国土吧，从大瑟尔的海浪到佛罗里达的日出。
再想想这东西两岸之问的所有地方。
亚利桑那的大峡谷，堪萨斯州的小麦地，新罕布什尔的秋天……你可以永远想下去。
可美国不仅仅是个美不胜收的国度，它还是一个度良辰春宵的地方。
它是你轻松愉快的周末夜晚。
它是你开着破车在泥路上颠簸的旅程。
它是你的球队获胜的时刻。
它是你百看不厌的夜场电影。
啊，对啦，当你口渴的时候，它就是冰镇可口可乐的滋味。
那可是一种实实在在的滋味。
当然．这个国家的所有好东西都很实在。
它们就在你身边，随处可见。
我们在广告里说了不少，可你还能够发现许多，甚至不看我们的广告你能发现更多。
那就先来上一瓶可乐，再开始去发现。
——可口可乐公司。