Establish the business relations-2(商务英语：建立业务关系)
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Unit Two Establishing business relations建立商务关系
e.g.
•
•
5. A closing sentence to round off the enquiry.
e.g.
• •
I look forward to receiving your reply. I look forward to hearing from you.
How to answer such an enquiry letter? • It should be dealt without delay. • Try to be courteous so as to create good first impression on the reader. Remember “A good beginning is half done!”
How to write a first enquiry letter?
Usually it should include:
1. A brief mention of how you obtained his name.
e.g.We were impressed by the selection of sweaters that were displayed on your stand at the ‘Menswear Exhibition’ that was held in Chicago last month. Or From the latest issue of ‘computer world’ we have learned about your software for IBM PCs.
2.
A general introduction of your own company. We are importers in the Rubber trade in Russia and would like to get in touch with suppliers of Rubber. Our company is a subsidiary of Union Garments and we specialize in the import and export of garments.
英语商务函电PPT-Unit2 Establishing Business Relation
1．首先说明信息来源; 2．写信的目的; 3．对你的公司作一个简单的介绍; 4．表达与对方合作和早日收到回复的愿望。
1．首先说明信息来源:如何取得正规可靠的 印象 （information channel/ information sources） The source of information （how you learned of his company）
出口商主动联系进口商目的： （1）扩大交易地区及对象； expand our products into （2）建立长期业务关系； establish long- term business/trade relations with you （3）拓宽产品销路。 expand our products
4、市场调查
Market survey market investigation
Introduction
7. desirous adj.想要的，渴望的 △ be desirous to do sth 热切盼望做某事 be desirous of 接动名词 渴望做某事 They are desirous of entering into direct trade relations with you.
trading
company trade in goods trade in services
5、market In the market for: 要买 We are in the market for wool. Find a market: 找销路 We are trying to find a market for this article.
商务英语课程课件UnitEstablishingBusinessRelations
2. Discussion
1） Now as a class, pairs or groups, think of as many channels as you can that are associated with establishing business relations.
trade fair
◆ Warm-up Practice ◆ Listening Task ◆ Speaking Task ◆ Reading Task ◆ Writing Task ◆ Follow-up Practice
We need to discuss some questions
about what we are going to learn in this
quantity
TraE RIGHT TRADE SHOW/FAIR
1. Quantify the total number of relevant prospects, buyers, and influencers that will be interested in your particular product or service and that you'll be able to get into your booth.
WHY SNAIL MAIL IS STILL NEEDED
Letters—now fondly known as “snail mail’are still used for various reasons: 1. They seem particularly appropriate for formal introductions to
companies, confirmation of contracts and thank you messages, possibly because they can seem appropriately formal, caring or impressive (if printed on good paper). 2. They can be a useful back-up to important e-mailed or faxed messages. 3. They can be used to send bulky material, such as brochures or samples. 4. They can be used when there are problems with the technology required for faxes and e-mail. 5. They can be sent to or from companies which have limited technology.
商务英语基础Unit9EstablishingBusinessRelations精品PPT课件
Business Reading
(3)Filling Game
relation financial reputation procedure available represented obtain inquiry
1. Our firm is __r_ep_r_e_se_n_t_ed_ in India by Mr. Hall. 2. This store has an excellent ___re_p_u_ta_t_io_n_ for fair dealing. 3. Further information can be ___o_b_ta_in_e_d__ from our head office. 4. Many thanks for your reply to our ___i_n_q_u_ir_y__ of March 1. 5. I don't see any ____re_la_t_io_n__ between the two problems. 6. Several cars are ___a_v_a_il_a_bl_e_ within this price range. 7. He is familiar with export __pr_o_c_e_du_r_e__. 8. This company was in serious __f_in_a_n_c_ia_l__ difficulties.
❖ Listening ❖ Speaking ❖ Business Reading ❖ Grammar ❖ Practice Exercises ❖ Homework
Listening （A)
1. This is John Carter calling from Toys International Company Limited.
unit 2 establishing business relations
知识讲解
embassy[ˈembəsi] n.大使馆
拓展
Letter-3
➢ British/American embassy 英国/美国大使馆 All visitors should register with the British Embassy. 所有游客都必须到英国大使馆登记。
Letter-3 知识讲解
Unit 2
Establishing Business Relations
Learning Objectives
熟悉建立业务关系的渠道 掌握建立业务关系的信函的写作步骤
熟记一些常用单词、短语、句子
通常，有关国外的信息可以通过以下渠道获得:
1．Advertisements in the media（媒体上的广告）; 2．Chamber of Commerce（商会）; 3．Commercial Counsellor’s Office（商务参赞处）; 4．Exhibitions and trade fairs（展览和交易会）; 5．Banks（银行）;
Letter-2
知识讲解
in the market for 想要购买；欲购买
拓展
We are in the market for the shirts illustrated in your catalogue. Please quote us your lowest price. 我们想买在你方4号目录表上所列的衬衫。请报你方 最低价。
Letter-3 译文
我们从渥太华大使馆商务参赞处获悉你们经营桌 布和其他纺织品。
我们卖中国桌布多年了。它们质量好，做工精细 。中国桌布在欧洲很受欢迎。我们愿意与您合作在加 拿大销售桌布。
商务英语函电02Establishing Business Relations
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Knowledge Objective
Knowledge Objective
1．Get acquainted with the channels of seeking business opportunities
Skill Training
Summary of Project
Business Situational Design
Business Situational Design
Situation: Shenzhen Good-luck Digital Technology Co., Ltd. is a professional exporter and manufacturer of car audio products. Established in 2002, the company has been striving to develop high-technology car entertainment products to meet the requirements of the markets and customer’s satisfaction. The Compamy established long-term business relationship with regular customers from Germany, France, Spain, Sweden, Italy, Portugal, Russia, Brazil, Colombia, USA, Canada, Israel, Turkey, Indonesia, Egypt and 20 other western countries and regions. It welcoms more potential buyers to establish friendly cooperation based on mutual benefits. Tel: 0086-755-83456789 Fax: 0086-755-83456789 Website: Address: 1818, Building 8, Longhua Street, Bo’an District, Shenzhen, China
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Knowledge Objective
Knowledge Objective
1．Get acquainted with the channels of seeking business opportunities
Skill Training
Summary of Project
Business Situational Design
Business Situational Design
Situation: Shenzhen Good-luck Digital Technology Co., Ltd. is a professional exporter and manufacturer of car audio products. Established in 2002, the company has been striving to develop high-technology car entertainment products to meet the requirements of the markets and customer’s satisfaction. The Compamy established long-term business relationship with regular customers from Germany, France, Spain, Sweden, Italy, Portugal, Russia, Brazil, Colombia, USA, Canada, Israel, Turkey, Indonesia, Egypt and 20 other western countries and regions. It welcoms more potential buyers to establish friendly cooperation based on mutual benefits. Tel: 0086-755-83456789 Fax: 0086-755-83456789 Website: Address: 1818, Building 8, Longhua Street, Bo’an District, Shenzhen, China
unit 2 Establishing Business Relations
The Ss read the situation 1 freely and translate the letter with the partner. Conclude the The teacher help the Ss to understand the content of business letter. the letter.
PPT text book
教学 对象 分析
1、 Can read the letters about establishing business relations 教学 总结 2、 Know how to write the letters to establish business relations with foreigners 3、 Know through the business letters to promote the relationship
六、Homework The Exercise: P15-17
四、Situation 2
1、Key words and phrases.
教 案
编制/时间：
讲 义
页
码：5
Unit 2 Establishing Business Relations
一、Introduction. To establish business relations with the prospective traders is the first important step in international trade. No customer means no business. For a newly established company, to have a worldwide business contact will guarantee its larger business scope and turnover. 二、Dialogue. 1、bank: 银行 2、chambers of commerce in foreign countries: 外国商会 3、commercial counselor ’s office: 驻外领馆商务参赞处 4、fairs, Exhibitions, Expositions held both at home and abroad: 览会 5、Advertisement: 广告 6、internet : 互联网 7、sales representative : 商品经销代理 8、displayed : 展览 9、international exhibition : 国际展览会；博览会 10、further : 更进一步的，深一层的 11、specific requirement : 具体要求 12、place an order : 定购（货物）；预订 三、Letters. Situation 1. 1、obtain （get）得到，获得 Eg: Having obtain …… and …… from……. 2、in the hope of 希望 3、arts and crafts 工艺
01 Establishing Business Relations(建立业务关系)
Establishing Business Relations建立业务关系Brief Introduction建立业务关系，实际上就是确定贸易对象。
贸易对象选择得合适与否，决定着贸易的成败。
在一般情况下，双方通过各自的介绍或第三者的介绍，先摸清对方的资金信用、经营能力和业务范围等重要条件，然后再进行实质性的业务商讨。
贸易双方只有在相互了解、彼此信赖的基础上，才能进行积极地合作，并使双方贸易活动得以顺利地开展。
Basic Expressions [数] 表示式,公式我们从中国驻伦敦大使馆的商务参赞处得知你们的名字和地址。
Commercial [kE 5mE:FEl] adj.商业的, 贸易的Counselor [5kaunsE lE] n.顾问, 法律顾问Embassy [5embE si] n.大使及其随员, 大使的派遣, 大使馆1. We’ve come to know your name and address from the Commercial Counselor’s Office of the Chinese Embassy in London.承蒙布莱克先生的介绍，我们得知贵公司的名称和地址。
Courtesy [5kE:tisi,] n.谦恭, 允许, 礼貌By the courtesy of adv.蒙...好意2. By the courtesy of Mr. Black, we are given to understand the name and address of your firm.3. 我们愿意与贵公司建立业务关系。
We are willing to enter into business relations with your firm.4. 枫叶公司向我方介绍了贵公司。
Maple [5meipl] n.[植]枫, 枫木, 淡棕色Your firm has been introduced (recommended, passed on) to us by Maple Company.5. 我们之间的相互了解与合作必将促成今后重要的生意。
新编商务英语：Establishing Business Relations
❖ Brown: Pleased to meet you too, Ms. Zhao. I travel a lot every year on business, but this is my first visit to your country. I must say I have been much impressed by your friendly people.
❖ Wareham：I’d love to. Would it be possible for me to have a closer look at your samples?
❖ Zhang：（to Miss Li） Miss Li, please show Mr. Wareham around our showroom. ❖ Li： This way, please …（entering into the showroom）Here we are. ❖ Wareham：How beautiful！ ❖ Li： Where shall we start, Mr. Wareham? ❖ Wareham：It will take me several hours if I really look at everything. ❖ Li： You may be interested in only some of the items. Let’s look at those. ❖ Wareham：Good idea！I can just have a glance at the rest… Some of the textiles
❖ Zhao: Thank you. Have you seen the exhibition halls? On display are most of our products, such as silk, woolen knitwear, cotton piece goods, and garments.
❖ Wareham：I’d love to. Would it be possible for me to have a closer look at your samples?
❖ Zhang：（to Miss Li） Miss Li, please show Mr. Wareham around our showroom. ❖ Li： This way, please …（entering into the showroom）Here we are. ❖ Wareham：How beautiful！ ❖ Li： Where shall we start, Mr. Wareham? ❖ Wareham：It will take me several hours if I really look at everything. ❖ Li： You may be interested in only some of the items. Let’s look at those. ❖ Wareham：Good idea！I can just have a glance at the rest… Some of the textiles
❖ Zhao: Thank you. Have you seen the exhibition halls? On display are most of our products, such as silk, woolen knitwear, cotton piece goods, and garments.
新编商务英语：Establishing Business Relations
Canton Fair
The organizer: People‘s Republic of China ministry
of commerce ，The people's government of Guangdong province
Host address: Guangzhou Haizhu Distict Yuejiang road
Canton Fair
The third stage: men and women outfit, children's wear, underwear, sportswear, casual wear, costume jewellery and accessories, household textiles, textile materials fabric, carpet and tapestry, food, medicine and health care products, medical equipment, consumables, dressing, Sports and leisure travel supplies, office stationery, shoes, bags
Canton Fair
The third stage: men and women outfit, children's wear, underwear, sportswear, casual wear, costume jewellery and accessories, household textiles, textile materials fabric, carpet and tapestry, food, medicine and health care products, medical equipment, consumables, dressing, Sports and leisure travel supplies, office stationery, shoes, bags
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Reading
To give you a general ideas of your products, we are sending you a catalogue of our products .if you are interested in any of them, please let us know. We look forward to hearing from you soon. Sincerely yours, Qinwei Sales manager Zhongshan Sewco Toys & Novelty Ltd
Choose the best answer.
3,We’re looking forward to ____you again. A meet B meeting C met D meets 4, They are _____about their prices. A will to talk B willing talk C will to talking D willing to talk
5, We hope we can ____business relations with you. A enter B enter with C establishing D enter into
Read and learn
.Now learn to write some sentences
Writing
Read and learn
Read and learn
1,the Bank of China中国银行 2,Sewco Toys & Novelty Ltd 崇高国际控股有限公司. 3,largest toy manufacture in China中国最大的玩具生产企业 4,Your goods can meet our demands. 5,specialize in专营 We specialize in toys products我公司专营玩具产品 6. line 行业，（一类）货物 We have been in this line for many years. 我们经营这一行多年 了。 This is a good line of hardware. 这是硬件中的一批好货。
Reading
7,be willing to 乐意做某事 We are willing to go shanghai with you.我们愿意与你们一起去 北京。 They are willing to cut down their prices. 他们愿意减价。 8，enter into business relations with you与贵公司建立业务关 系 9，To give you a general ideas of your products为了让贵方对 我公司的产品有个大概的了解 10，look forward to sth. / doing sth.盼望（to 为介词） 例：we’re so much looking forward to seeing you again. 我们非常盼望再见到你。 I look forward to working with you. (我期望与您一起工作。)
Now learn to write some sentences
B.自我介绍
1. we specialize in the export of Japanese light industrial products and would like to trade with you in this line. 鉴于我方专营日本轻工业产品出口业务，我方愿与贵方在这方面 开展贸易。 2. our lines are mainly arts and crafts. 我们经营的商品主要是工艺品。
2. Have you seen the exhibition halls?
-- 您参观过展览厅了吗？
3. I found some of the products to be fine in quality and
beautiful in design. 我发现有些产品质量好，设计又美观。
4,I’m interested in your toys. -- 我对你们的玩具颇感兴趣。 5,Our toys is known for its good quality. -- 我们玩具以质量好著称， 6,They’ve met with great favor overseas and are always in great demand. 在国外很受欢迎，需求量一直都很大。
Read and learn
Reading
Mr. Smith Talor Import Co. Ltd. 669 William Street Vancouver Canada Dear Mr. Smith, Thank you for your letter of June26. We are very glad to know that you are willing to establish business relations with us .it is also our desire .
Reading
Our company is in Canada. We specialize in toys products. We have been in this line for more than twenty years. We are willing to enter into business relations with you. If you want to know more about our company, please ask Royal Bank of Canada. it is the largest bank in Canada.. You can also visit our website http://www.Talor Import / We look forward to your early reply. Sincerely yours, Jack smith Sales manager Talor Import Co. Ltd
Read the words and phrases
the Bank of China中国银行 manufacture工厂，制造商 goods货物 company公司 specialize in专门经营。。 line行业 be willing to do 乐意做某事 enter into business relations with….与。。。 建立业务关系 Royal Bank of Canada.加拿大皇家银行 website网站 look forward to 期盼。。。 reply 回复，回答
Answer the questions
1, Who wrote the letter? 2,Who give the name and address of Zhongshan Sewco Toys & Novelty Ltd to Talor Import Co. Ltd ?
3, What is the website of the Talor Import Co. Ltd? 4, What does Jack smith work as in the company? 5, Are both of them willing to establish business relations with each other? .
Writing
Choose the best answer.
1,Our company _______washing machines. A specialize in B specialize about C specialize with D specialize on
2, If you are _______any of them, please let us know. A interest in B interested with C interested in D interesting about
EXERCISES
A, Translate the sentences. 1，We are glad to know your name and address (获知贵公 司名称和地址)on the Internet. 1. we specialize in（专营） the export of toys products. 3， we hope we can establish business relations （建立业 务关系）with your firm. 我们愿和贵公司建立业务关系。 4, 我们希望能早日接到你方的回复。 （we hope that we can receive your early reply.） 我弟弟期望与您一起工作。（my brother looks forward to working with you.）
nces
Now learn to write some sentences
A. 获知消息来源。
1，We are glad to know your name and address on the Internet.
2，By the courtesy of Mr. black, we are given to understand the name and address of your firm. 承蒙布莱克先生的介绍，我们得知贵公司的名称和地址。 3，Your firm has been introduced (recommended, passed on) to us by maple company. 枫叶公司向我方介绍了贵公司。